GAYRVA Media Kit by RVA MAGAZINE

Out.Spoken. As Richmond, Virginia’s only online magazine of news and information about the lesbian, gay, bisexual, and transgender (LGBT) community, GayRVA.com represents a voice which reflects the city’s powerful diversity. Reaching out to a wider & more diverse audience is increasingly a major component of organizational sales and marketing strategies. Businesses can’t afford to lose potential sales from the valuable LGBT consumer. Many major brands now actively target the gay community, as even the most conservative executives have come to understand that there’s just too much money to be made from LGBT consumers.

Valuable Consumers GayRVA.com advertisers benefit from being recognized as friendly within Richmond’s LGBT community. These valuable consumers purchase where they feel there is mutual respect, acceptance and loyalty. Consider that in 2010, total spending of lesbian, gay, and transgender individuals was $743 billion in the US. The following companies are just a few who are trying to capture market share from this valuable consumer group.

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Sources: CMI’s Lesbian/Gay Consumer Index™ Study Witeck-Combs Communications report, “America’s Gay 2010 Buying Power Projected at $743 billion” Leading international trending firm, www.trendwatching.com.

“Because of our media buy, we were able to fill the auditorium and the sponsors said that they have never had as diverse an audience as they did on Monday night. I know GayRVA contributed to the event’s success.” Lisa Van Riper, University of Richmond

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“GayRVA filled a void that existed in Richmond and immediately changed the way Richmond Triangle Players could communicate with its target community .. and way beyond.” Phil Crosby, Richmond Triangle Players “The team at GayRVA went to great lengths to make sure our contract fit our budget to promote our tours. As a result, we have increased our ticket sales…” Lesley Bruno, Valentine Richmond History Center

Audience Reach According to the WIlliams Institute, more than 9 million Americans self-identify as lesbian, gay, bisexual or transgender while other studies show the LGBT community could be as high as 10% of the total U.S. population.

WOMEN • Spent $3,640 Dining Out • Enjoy monthly Arts and Entertainment Events - 87% • Annual Avg. Household Income - $80,000 • Own a Home - 69% • Have a Pet - 83% • Buy Online - 95% • Have children under 18 years old - 20% • In long-Term Relationships - 65%

MEN • Spent $5,200 Dining Out • Enjoy monthly Arts and Entertainment Events - 88% • Annual Avg. Household Income - $83,000 • Own a Home - 61% • Have a Pet - 61% • Buy Online - 95% • In long-Term Relationship - 46% In 2010’s CMI Lesbian/Gay Consumer Index Study, 91% of lesbian respondents and 88% of gay males report that their purchasing decisions are influenced by corporate sponsorship of LGBT events and participation in LGBT charities and events.

GayRVA Continues To Grow ADVERTISING SNAPSHOT ONLINE

Website Banner Placement Section Sponsorship Weekly E-mail Newsletter Placement Calendar Listings Consumer Guide

EVENT

As an annual event advertising partner, your organization will increase brand awareness within Richmondâ&#x20AC;&#x2122;s LGBT community by becoming a part of GayRVA.com hosted events throughout the year. Partnerships are also available for specific events.

Our annual G Magazine compliments GayRVA.comâ&#x20AC;&#x2122;s daily offerings with a printed guide to gay culture in RVA.

MOBILE

Navigate a mobile GayRVA.com optimized for iPhone, Android, and tablet devices.

Starting as a blog in 2009 with 60,000+ unique users captured within the first year to 351,175 visits in 2012. We continue to see double-digit percent growth month after month.

When you advertise with the only publication specifically targeting the LGBT consumer in the state of Virginia, you will reach 30,000+ unique monthly users and more than 3,000 weekly e-mail subscribers to your overall media spend.

Through our outreach efforts, we have expanding geographics hubs of audience growth in Hampton Roads, Shenandoah Valley, and Northern Virginia.

Online Advertising LEADERBOARD

WEB BANNER PLACEMENT Rates listed per month.

WIDE SKYSCRAPER

$425

$400

$375

$385

$365

$345

$330

$315

$295

$310

$295

$280

$250

$235

$220

$115

$105

$95

12X

Size: 300 x 600 px

WIDE SKY

LEADERBOARD Size: 850 x 90 pixels

MEDIUM RECTANGLE Size: 300 x 250 pixels

MED RECT.

SLIM

SKY

SLIM SKYSCRAPER Size: 120 x 600 pixels

SMALL RECTANGLE Size: 300 x 100 pixels

SQUARE SM. RECT.

Size: 125 x 125 pixels

SECTION SPONSORSHIP

SQ.

Want to reach a theater-goer, a health nut, or club kid? Monthly banner sponsorships are available in Arts & Events, Nightlife, News & Views, and Health & Fitness sections.

SQ. SQ.

MED RECT.

SQ. LEADERBOARD

SMALL RECTANGLE Size: 300 x 100 pixels

3X $310

6X $295

12X $280

WEEKLY E-MAIL NEWSLETTER BANNER PLACEMENT Rates listed per week.

1-12X

Our most prominent position has your Flash-enabled ad overlaying the homepage. Your ad is the only one rotating in this position maximizing exposure.

27-52X

LEADERBOARD $110

$105

$100

SKYSCRAPER

$100

$95

Size: 560 x 90 px

ROADBLOCK

13-26X

Size: 200 x 400 pixels

LEADERBOARD

$1400 per month

$105

ROTATION

Ad packages are bundled at a 3-month minimum. Web banner (e-mail excluded) run in one of four rotations. Short-term placements are available for event-based marketing.

AD SPECIFICATIONS

File Types: .gif, .jpg, .png, fla & swf/ File weight: 30K Looping: Restrictions -3 times, then stop. Animation: Can be rich video, but must end in 10 seconds.

TOP CALENDAR LISTINGS

Your event is our top pick for five rolling days on the GayRVA.com Calendar Section and on the homepage the day of the event featured with a 100 px x 100 px image.

$100 per event

SKY 1

DESIGN SERVICES

Graphic design is included for your initial banner advertisement. There is charge of $20 for each additional change.

NON-PROFIT RATES

A 25% discount may be available to eligible non-profits.

SKY 2

Print Advertising ADVERTISING POLICIES

FULL Publishes Sept. 2013 Space Deadline: Aug. 1 Materials Deadline: Aug. 15

G Magazine

1/4

Our annual magazine that promotes all the things that our community loves about Richmond and the region. With a print run of 5000 copies and 60 full color pages, its the only printed LGBT centered magazine in the state. BACK COVER NSIDE COVER

$1600

FULL PAGE 1/2 PAGE 1/4 PAGE

$1400

$1500

$800 $400

1/2

• All rates are gross and subject to change. • Payment is due in advance along with the contract. For long-term commitments, advertisers may be eligible for credit. If a credit application is approved by the GayRVA staff prior to the start date, invoices will be sent at the beginning and middle of each month with payment due upon receipt. • Additional 10% discount may be applied for pre-payment in full of banner advertising contracts longer than one month. • Artwork is due 2 weeks prior to start date. • GayRVA reserves the right to refuse advertising contracts or reject materials that we deem unsuitable.