URBAN CALL — HEALTHY LIVING EVERY DAY!
Ending poverty: A collaborative approach
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poverty through a collaborative place-based approach. This placed-based strategy will allow us to work collaboratively with neighborhoods utilizing their existing assets to strengthen the community’s physical, social, structural, and economic conditions that ultimately affect the well-being of the children, families, and individuals who live there. It also allows us to work collaboratively with service providers, helping to “connect the dots” to the five social determinants of health (5SDoH) (listed above) that determine how residents live, work, play, age and worship. We have titled this collaborative approach “Moving Families Forward,” which implements a two-generation approach that creates opportunities for families by simultaneously equipping parents and children with the tools they need to thrive while removing the obstacles in
their way. This collaborative place-based approach will address family poverty, focusing on meeting the basic needs of low-income parents and their children by creating a web of support that nurtures the child academically, emotionally, physically, and socially, thereby combatting intergenerational poverty. A drilled-down, concentrated approach to resource application and data analysis has never been made in our community. This experiment will allow us to assess whether this bottoms-up approach gives us the desired outcomes we seek before implementing efforts on a larger scale. We will continue promoting collaboration across neighborhoods, sharing successful best practices and measurements, and seeking short-term and long-term funding for sustainable solutions and longer-term results.
56 Recommendations for Ending Poverty... 10
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Executive Partnership
Mayor Allen Joines
The initial efforts made by the Poverty Thought Force (now The Partnership for Prosperity [P4P]) proceeded from a fundamental commitment: povertyalleviation ideas and strategies would arise primarily from extended conversation and consultation with community members. No shortage exists across the globe of anti-poverty programs, policies, ideas, pilots, workshops, and the like. Yet, poverty stubbornly persists worldwide, including in North Carolina and particularly in Winston-Salem. Evidence suggests that local solutions, generated or reviewed by a community’s residents, are the likeliest route to improvement; the best anti-poverty research reaffirms the value of understanding and addressing poverty in a specific time and place. This commitment has shaped the strategic direction of P4P for the coming years. Through a focused approach to ending poverty, P4P addresses social justice and equity issues that will help reduce
The Poverty Thought Force identified five significant areas of concentration: Education, Health, Housing/Homelessness, Hunger/Food Sovereignty and Jobs/Workforce Development.
Paula McCloy
By Paula McCoy
Sandra Miller Jones
SMSi Healthy Living Solutions, Inc. Founder & CEO
Lafayette Jones
Publisher, Urban Call; SMSi-Urban Call Marketing, Inc. President & CEO
The primary mission of our SMSi companies is to help our clients improve the health of underserved citizens. That’s why we are so pleased and excited to have the opportunity to work with P4P in the organization’s efforts to help alleviate poverty in WinstonSalem. P4P has done an outstanding job of identifying needs of our poor communities, and working on ways to address these needs. Many of the organizations efforts are highlighted in this Urban Call publication. It is our hope that you will read about these efforts and find ways to help P4P.
SMSi-Urban Call Marketing, Inc. 51 E. Fourth St. Suite 810 Winston Salem, N.C. 27101 Tel. (336) 759-7477/ FAX: (336) 759-7212 E-mail: SMSiPartners@smsi-net.com
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56 Recommendations for Ending Poverty The Poverty Thought Force believes that the people of Winston-Salem and Forsyth County possess a collective will to bring our community back to a place where poverty is not a barrier to anyone's prosperity. That's why it delivered its report with 56 specific recommendations grouped around five aspects of poverty: education and life skills, health and wellness, jobs and workforce development, housing and homelessness, and hunger and food insecurity.
URBAN CALL — HEALTHY LIVING EVERY DAY!
Community Assets and Resources Map
In Winston-Salem and Forsyth County, approximately 400 nonprofit agencies and foundations, houses of worship, government agencies, initiatives, educational institutions, and other organizations provide direct or indirect relief to people experiencing poverty. The Community Assets and Resources Map shows many, if not most, of them. The Partnership for Prosperity, an initiative fighting poverty in the city and county worked with MapForsyth (the City-County Geographic Information office). The partnership hopes this map will help start a community dialogue about how to better coordinate the poverty fight. Toward that end, the map also shows food deserts, Census tracts and city and county bus routes. Please give us your input at our website, partnershipforprosperityws.org
To use the interactive map, go to tinyurl. com/3n9uerk2 or use the QR code.
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P4P informs residents with PartnershipFor ProsperityWS.org Partnership for Prosperity seeks to change the narrative around poverty by building awareness and connecting community members with resources to move out of poverty and into Prosperity. The Partnership for Prosperity disseminates valuable information that helps Winston Salem citizens in need through its website. The website includes a navigation menu with links to information about P4P and various resources available to the community. There are also links to the organization's most recent efforts, including a community asset and resource map. There is also a link to partner agencies and information about giving opportunities. You can also learn about Care4Carolina and its initiatives to close North Carolina's health insurance coverage gap. This endeavor seeks to allow more residents to enroll in Medicaid to access better health, jobs and resources. Interested in getting involved or learning more about P4P's Resident Advisory Board, Study Circles and more? We invite you to join us in creating a system to change the story of those living in poverty. To learn more, visit partnershipforprosperityws.org.
The SMSi Companies Corporate Offices 51 E. Fourth St., Suite 1702 Winston Salem, N.C. 27101-4257 Office: (336) 759-7477 / Fax: (336) 941-3547 Issuu.com/Smsiurbancallmarketing.com SegmentedMarketing.org
SMSi-Urban Call Marketing, Inc. President & CEO; Urban Call Publisher: Lafayette Jones Executive Editor: Alan Cronk Editor: Rose Walsh Production Manager: Jodi S. Sarver Integrated Marketing Manager: Jessica De Valle Hale Digital Services Director: Jimmy Davies, Every.Black
SMSi Healthy Living Solutions Inc. SMSi Founding Chair & CEO: Sandra Miller Jones National Logistics Manager: Camille Allen Director, Financial Services: Roslyn Hickman
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A business case for supporting poverty reduction efforts By Mayor Allen Joines
CITY OF WINSTON-SALEM
The number of people living in poverty in Winston Salem is predicted to be higher post-COVID, meaning there will be more people in our community living without access to basic goods, services, and opportunities for a steady source of income or higher income generation. Meanwhile, businesses are constantly interacting with people living in poverty as workers, producers, and consumers. There is a need for multi-stakeholder partnerships created to drive inclusive prosperity and generate value for their business while creating a more
sustainable and inclusive path to economic growth, prosperity and well-being. Greater prosperity means a healthier, wealthier, and more able population that will produce the customers, suppliers and employees that companies need for sustainable growth. Businesses can influence public policies, and their taxes help to fund essential public services. The private sectors’ active engagement in poverty reduction can promote improved productivity and quality of life through increasing income opportunities, expanding poor people’s choice and voice, and empowering communities by building skills and creating access to decent
jobs. And public-private-partnerships are pivotal in transforming rural women, with close to no employment perspectives, into the next generation of managers and leaders. To accomplish this, businesses can take the following steps: • First, businesses can transfer profits to charitable causes. • Second, the business should reduce their prices. • Third, business should employ more staff.
Marginalization: The process that occurs when members of a dominant group relegate a particular group to the edges of society by not allowing them an active voice, identity, or place to maintain power**. Justice: The process required to move us from an unfair, unequal, or inequitable state to one which is fair, equal, or equitable, depending on the specific content. Justice is a transformative practice that relies on the entire community to respond to past and current harm in society. Through justice, we seek proactive enforcement of policies, procedures and attitudes that produce equitable access, opportunities, treatment and outcomes for all regardless of the various identities that one holds**. Intersectionality: Coined by Professor Kimberlé Crenshaw in 1989, this term describes how race, class, gender, and other aspects of our identity “intersect,” overlap and
interact with one another, informing how individuals simultaneously experience oppression and privilege in their daily lives interpersonally and systemically. Intersectionality promotes the idea that aspects of our identity do not work in a silo. Intersectionality provides a basis for understanding how these individual identity markers work with one another**. Food Sovereignty: The ability of communities to determne the quantity and quality of the food they consume by controlling how their food is produced and distributed. Reconciliation: Not simply the cessation of hostilities or the willingness to coexist, but the cultivation of friendship and the creation of a community that bears witness to life beyond estrangement; to lives of embrace, yielding to the work on the reform and repair of institutional wrongs. – Gregory Thompson and Duke L. Keon, Reparations. Sustainability: Enough – for all – forever! – African Delegate to Johannesburg (Rio+10) Equity: The effort to provide
Meet the P4P Governing Board
Mayor Allen Joines City of Winston-Salem
Derwin Montgomery Government Relations Director, American Cancer Society
Debbie Wilson Chief Impact Officer, United Way of Forsyth County
Rogan Kersh, Chairman Wake Forest Provost Professor of Politics & International Affairs
Art Gibel Retired President and CEO, Goodwill Industries of Northwest N.C.
Cindy Gordineer President and CEO, United Way of Forsyth County
Vivian Perez Chandler Executive Director, Asset Building Coalition of Forsyth County
Santiago Ramos Entrepreneur & Comm. Organizer Navigator Lead, Love Out Loud
Paula McCoy Director, Partnership for Prosperity
Arleatha Patterson Partnership for Prosperity
Businesses can prioritize the human capital of their own staff: paying them more or providing them with training or support.
Glossary of Sociological Terms Lived experiences: Personal knowledge about the world gained through direct, first-hand involvement in everyday events rather than representations constructed by other people.
Executive Board Serves Partnership
different levels of support based on an individual’s or group’s needs to achieve fairness in outcomes. Achieving equity acknowledges unequal starting places and the need to correct the imbalance**. Inclusion: A state of belonging, when persons of different backgrounds and identities are valued, integrated, and welcomed equitably as decision-makers and collaborators. Inclusion involves people being allowed to grow and feel and know they belong. Diversity efforts alone do not create inclusive environments. Inclusion consists of a sense of coming as you are and being accepted, rather than feeling the need to assimilate. Collaboration: The act of working together, especially on a goal or shared project.
Santiago Ramos
Collaborative: Being collaborative means “getting outside of yourself ” — not just listening to others’ ideas, but really hearing them ** CSSP (2019). “Key Equity Terms and Concepts: A Glossary for Shared Understanding.” Washington, DC: Center for the Study of Social Policy. Available at: https:// cssp.org/wp-content/uploads/2019/09/Key-EquityTerms-and-Concepts-vol1.pdf
Not Pictured: Kimberlee McNeil Community Ambassador