How do you fair?
rockin’ rides for the whole family, crazy and fabulous food, friendly competitions, Gospel Fest (Oct. 6 and 13 ), a rodeo (Oct. 6 and 13). You don’t want to miss the chainsaw artist, log rollers, bluegrass music, a one man band and much more. Started in 1882 as a wheat exhibition in Salem, today’s fair,
Inside... Making Herstory
Gospel Fest
97.1 WQMG Night
4 VIP Parking
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Special Fair Days Schedule
Winston-Salem Chronicle
Cooking Queen
Cheryle Hartley
Tanisha Randolph
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the day away and try all kinds of crazy concoctions from the fair’s many vendors. If you’re feeling lucky—or if you want to impress a date or your kids—try the carnivalgame booths. You can strut your stuff and win them prizes that are fun and unique. But if your game skills are lacking, you can let them play and win prizes for you. At 7:30 p.m. each night at the Grandstand there will exciting entertainment that’s included with your entry ticket to the fair: Demolition Derby (Oct. 4 & 10), Figure 8 Racing (Oct. 5 & 11), Rodeo (Oct. 6 & 13), Music (Oct. 7, Midnight Star and QMG 97.1); and a Tractor Pull (Oct. 12, 1-4 p.m. and 6 p.m. until complete). No matter the interests of you and your family, the fair is guaranteed to be fun.
the second largest in North Carolina, is a Triad tradition that’s older than Winston-Salem —and it’s affordable fun for all ages. Do the words “deep fried” make your heart flutter? Have you ever had the urge to combine bacon with just about anything? If so, come munch
Midnight Star
Celebrating 137 years, the Dixie Classic Fair is the second largest agricultural fair in North Carolina, averages 325,000 visitors each year. The 10-day annual fair features a world-class carnival with numerous rides and games, nationally known musical entertainment, delicious food and beverage, and exhibits of livestock, poultry, fine arts and crafts. The 2019 Dixie Classic Fair is scheduled for Oct. 4-Oct. 13, 2019. For more information on the Dixie Classic Fair, please visit www. DCFair.com. The 2019 Dixie Classic Fair, once again, will be a fun-filled, 10-day extravaganza for every generation—whether you are Gen Z, Gen Y, Gen X, Baby Boomer or a Traditionalist (born between 1922 and 1945). From Oct.4, the fair will have
Oct. 6 and 13, Gospel Fest, Midnight Star, 97.1 QMG Oct. 7
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Sandra Miller Jones
Segmented Marketing Services, Inc. Founder & CEO
Lafayette Jones
Publisher, Urban Call; SMSi-Urban Call Marketing, Inc. President & CEO
Welcome to another edition of Urban Call. Our companies are pleased to help spread the word about the many exciting pleasures —both old and new—that the Dixie Classic Fair brings to our community each year. In addition to providing good family fun, this year’s fair will again provide hundreds of opportunities to learn, for both young and old. Make sure to visit the local Veterans Wall of Honor in the Annex Building.
SMSi-Urban Call Marketing, Inc. 51 E. Fourth St. Suite 810 Winston Salem, N.C. 27101 Tel. (336) 759-7477/ FAX: (336) 759-7212 E-mail: SMSiPartners@smsi-net.com
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For a digital copy of Urban Call, visit http://Issuu.com/SMSiUrbanCallMarketing.com and UrbanCallpodcast.com
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Special Fair Days Unlimited Ride Discount Days Monday, Oct. 7, Tuesday, Oct. 8 and Thursday, Oct. 10, 11 a.m.–11 p.m. Pay Fair gate admission; go to Midway Ticket Booth, and purchase wristband to ride all day for $35! Regular price all other days is $40. School Day (Preschool-5th Grades) Monday, Oct. 7 – 9 a.m.–2 p.m. Students (Preschool–5th grade) Free until 2:00 pm Senior Adult Day Tuesday, Oct. 8 – Gates Open To Seniors 9 a.m. Aides assisting seniors admitted Free on this day. Special Fun Time & Special Events for Senior Adults beginning at 10 a.m. 65 years and over, admitted Free all week with Proper ID. Special Education Day Wednesday, Oct. 9 Gates Open Special Education Day Groups 9 a.m. – closing. Free for persons with disabilities and their aides. Crisis Control MInistry Food Day at the fair Wednesday, Oct. 9 – 9 am – closing Bring 5 cans or 5 boxes of nonperishable food and receive one free admission. Military Appreciation Day sponsored by WXII-TV Thursday, Oct. 10 – Gates Open 11 a.m. – closing Active and Retired Military with immediate family, Admitted Free with Proper ID. Winston-Saem Journal Family Fun Days Saturday, Oct. 12 – 9 a.m.–7 p.m. and Sunday, Oct.13 – 11 a.m.– 7 p.m. Kids 7 and under can ride all Strates Shows Kiddie land Rides for $10.00. (Excluding Pony Rides)
Cooking inspired by friends, family The Dixie Classic Fair receives thousands of entries for its competitions each year. But few competitors have the commitment of Tanisha Randolph, who lives in Winston-Salem. In addition to her job as a food-safety and quality-assurance manager for the Fresh Market, Randolph has entered all of the fair’s Specialty Foods Contests for the past six years. That’s between 11-13 competitions each year or about 75 contests over six years. While Randolph relishes preparing all the dishes, it does keep her up until 1 or 2 a.m. each night during competition week. Ever since her Easy-Bake Oven days, Randolph has felt at home in a kitchen. Her love of cooking was passed to Randolph by her grandmother, and her kitchen creativity comes from her mom — who once made “a huge family meal of ribs, cabbage, and macaroni and
Tanisha Randolph has entered all the Specialty Food Contests at the fair for the past six years. Kalena Chappell photo
cheese. She cooked it all in an extendedstay hotel over two stovetops,” Randolph said. Now that she’s a food scientist,
Randolph’s dishes are often inspired by a blend of science and family traditions. But it was Lara Joyce, a co-worker at Fresh Market, who inspired her to start entering the Specialty Food Contests six years ago. Now that she’s a food scientist, Randolph’s dishes are often inspired by a blend of science and family traditions. But it was Lara Joyce, a co-worker at Fresh Market, who inspired her to start entering the Specialty Food Contests six years ago. In the past six years Randolph has won 16 ribbons at the Dixie Classic Fair — one blue ribbon, five 2nd-place ribbons, five 4th-place ribbons and one 5th-place ribbon. But she doesn’t enter for the ribbons or the cash prizes. “Whether you win or lose, the fair gives you a chance to step away from your day- to-day job and gives you an opportunity to just have fun,” Randolph said.
A Taste of Tradition Cookbook A Collection of Recipes created by the Dixie Classic Fair staff and cookbook committee Page 6 Salmon Salad by Mary Stafford Quick, easy and tasty : 1 (14.5 oz ) can salmon 1 rib fresh celery 1 small carrot grated
Page 257 Candy Apples by Wayne Boone 8 med. size Red Delicious Apples 8 wooden Sticks 3 cups white sugar 1 cup light corn sugar 1 cup water ¼ tsp. cinnamon (optional) ¼ tsp. red food coloring (optional) Wash and dry the apples. Remove any stems or leaves and insert a
½ tsp. Worcestershire sauce ¼ cup diced onion ½ cup mayonnaise Mixed all together or in party rolls The 310 page cookbook, with hundreds of recipes, is on sale for $5 at the fair.
wooden stick into the end of each apple, set apples aside. Heat and stir sugar, corn syrup and water into a saucepan until sugar has dissolved. Boil until syrup reaches 300 degrees on a candy thermometer or until a little syrup dropped in cold water separates into breakable threads. Remove from heat and stir in cinnamon and food coloring if using. Dip 1 apple completely in the syrup and swirl it around with the stick to coat. Hold the apple above the sauce
pan to drain off excess.Place apple with the stick facing up on a well greased pan. Repeat with remaining apples. If syrup thickens or cools too much, simply reheat briefly before proceeding. Let it cool completely before serving. Variations: After coating each apple, quickly dip the end or press and swirl apples in shredded coconut, colored M&M’s, chopped nuts, granola or colored sprinkles.
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Meet Cheryle Hartley, the first woman to lead the 137-year-old fair After studying at Forsyth Tech, new Dixie Classic Fair Director, Cheryle Hartley, became an Accounting Clerk for the City of Winston-Salem LJVM Coliseum. In 1995, she joined the Fairgrounds team as Business Manager, overseeing all accounting and vendors. Ten years later, she was promoted to Assistant Fair Director; and in December 2018, took over the top position from David Sparks to become the Fair’s first female Director. “My goal in the future is to make this the best event in North Carolina, so we will keep stepping up our game. I would also like to see more youth participation and community involvement.” “I grew up going to this Fair, so when it comes around each year, it brings very fond memories,” said Hartley. “My job involves directing our staff and a very large group of
volunteers to pull together every aspect of the event, including selling spaces, coordinating vendors, display and judging of exhibits , maintaining the property, finding and contracting with great entertainment, making it easy for people to come to the Fair and ensuring the safety of everyone while here.” You can now purchase tickets online and have them available on your phone—no more paper tickets are required. The Dixie Classic Fair App has been updated so you can determine what you’d like to do when you arrive. New this year, the Fair has partnered with the FanPark app to offer VIP reserved parking off of Shorefare Drive NW, between 27th and 30th Streets, for $16 per day (up to 7PM daily, limited to 200 slots per day). Fairgoers also will experience upgraded security scans and bag checks upon entry. “Safety has always
been our primary concern. We have some of the best ride inspection procedures in the country. Adding scanning upon entry is just one more level of protection for everyone at the Fair.” Hartley and her team have won multiple awards from the International Association of Fairs & Expos In 2016, Hartley herself received the prestigious HolmesMcBride Memorial Award from the NC Association of Agricultural Fairs (NCAOAF) for her “Dedicated Service to Humanity. The 10-day annual Fair features nationally renowned musical entertainment, delicious food and beverages, exhibits for livestock, poultry, fine arts and crafts, a worldclass carnival with numerous rides and games, and many more activities. For more information on the Dixie Classic Fair, please visit www.DCFair.com.
Cheryle Hartley
97.1 Night at the Fair 97.1 QMG Night at the Fair: Join Midnight Star and 97.1 QMG on Monday night October 7th for all their classic Hits. They have promised a show to keep you on your feet and out of your seats! Concert is free with the purchase of a Dixie Classic Fair Admission ticket. The R&B techno funk sound of Midnight Star is back! Presented by WQMG-FM and performing in the Grandstand on Monday, October 7, at 7:30PM, the band formed at Kentucky State University in 1976 as a party band. When they signed with Solar Records, they produced a series of hit albums, including The Beginning, Standing Together, and Victory. The certified, double Platinum Plus album, No Parking on the Dance Floor, established MIDNIGHT STAR as worldrenowned songwriters, producers, and entertainers, pouring out streams of Top 10 and No. 1 hits. It began in 1983 with dance-floor smashes, like “Freak-a-Zoid,” “No Parking on the
Midnight Star
Dance Floor,” “Wet My Whistle,” and the lovers’ ballad of the mid-80s, “Slow Jam.” Planetary Invasion (1985) took them to No. 1 with “Operator” and “Curious”. In 1986 MIDNIGHT STAR struck gold with the chartbuster, “Midas Touch.” The year of 1988 rowed them to the top once again with the No. 1 “Don’t Rock the Boat” (which featured rapper Ecstasy of Whodini) and the top 10 “Snake in the Grass” from their self-titled CD. MIDNIGHT STAR broke into the 90s with the smash “Do It (One More Time)” from their Work It Out CD. After extensive international touring, some of the
members decided to pursue various other projects, working with the likes of Toni Braxton, Shanice Wilson, Kenneth “Babyface” Edmonds and others. So, what can we expect from MIDNIGHT STAR today? Vocalist Belinda Lipscomb adds, “We will hit the stage with the high energy performance that we are known for, remembering all the things that were so special about the group…letting everybody’s light shine.”
Each year one of the most popular events at the Dixie Classic Fair is Gospel Fest, sponsored by The Chronicle of WinstonSalem. This year there will be performances Oct. 6 and Oct. 13 at 3 p.m. at the Clock Tower at the Fairgrounds. It will include gospel, jazz, hip-hop and Christian music. October 6 Performances • St. Paul Church Mass Choir • Radical Reverence • Todd Curry & TLC • Oak Grove Missionary Baptist Church Choir • Alfred Clemonts • Jeremiah Salter and Nu Elevation Worship • Willie Mason & Friends October 13 Performances • JMS Singers • Mike Teezy • Kingdom Sound • Forever A Dancer • Bishop Grosjean L. Stephens • Minister Michael Whisonant & FOCUS • Sir Jerry Sadler & Sound of Pentecost • Bishop George Pass & NEW
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#HowDoYouFair This year’s theme for the Dixie Classic Fair is How Do You Fair. We are encouraging the public to get engaged with the fair by telling us what they enjoy most about the fair. For example, when they post pictures on social media of their favorite rides, fair food and attractions, they use the hashtag #HowDoYouFair to let the world know. By using this hashtag, they automatically enter themselves for a chance to be featured on dcfair.com – we will have a live Instagram feed on the home page of dcfair.com for people that use the hashtag. We also encourage people who are entering special contests or having their ‘craft’ displayed at the fair to use the hashtag. This year we encourage people to download the Dixie Classic Fair to receive updates on what’s happening at the fair once they arrive
An app for VIPs Caramel apples
on site – it will be fair goers’ one stop shop for everything fair related!
FanPark is a Winston-Salem parking startup run by former Wake Forest baseball player Logan Harvey and his father, Ken. Logan developed the idea for FanPark in an entrepreneurship course while he was a junior at Wake Forest and established the business his senior year after realizing the hassles involved in finding parking spaces. FanPark lets parking spaces be reserved ahead of time for special events, allowing fans to have a better experience at the special event. Now, as a graduate, he runs FanPark from the 4th Floor of Winston Starts, a startup incubator located in the 500 W 5th Street in Winston-Salem.
VIP Parking, hours and tickets The SMSi Companies Corporate Offices 51 E. Fourth St., Suite 1702 Winston Salem, N.C. 27101-4257 Office: (336) 759-7477 Fax: (336) 941-3547
SMSi & Urban Call Community Outreach Office Goler CDC Center 899 North Liberty Street Winston Salem, NC 27101 Office: (336) 759-7477
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HOURS OF OPERATION Sunday-Friday: 11 a.m.-11 p.m. Saturdays: 9 a.m.-11 p.m. Tuesday, October 8 – Gates Open To Seniors 9 a.m. ADVANCE GATE ADMISSION – On Sale NOW at Ticketmaster Adults (ages 12-64) – $8 ($2 savings) Children (ages 6–11) – $3 ($2 savings) Children (5 & under) – Free Senior Adults (65 & over, with ID) – Free ADVANCE SALE STRATES UNLIMITED RIDE WRISTBAND – On Sale NOW at Ticketmaster Advance Unlimited Coupon: Any one day is $25 (Only in advance. Regular price is $40.) Exchange the coupon for a wristband at any of the five gates right when you enter the fairgrounds. Good for any oneday redemption. Wristband does not include admission to the fair. Mobile tickets will be accepted. ADVANCE SALE STRATES RIDE CARD – On Sale NOW at Ticketmaster Advance Ride Coupon (30 credits with a value of $15) – $10 (Only in advance. Good any day.)
Exchange this coupon for ride card at any of the five gates right when you enter the fairgrounds. Ride tickets are 50 cents each during the fair, if bought individually. Generally, rides take 6 to 10 credits per ride. A few things to consider when purchasing in advance: Ticketmaster has eliminated its order-processing fee. Online fees for tickets will be $0.50 for tickets, and $0.75 for ride coupons. To avoid all fees, you may purchase advance tickets at the Annex Box Office at 414 Deacon Blvd., Winston-Salem; hours are Monday to Saturday from 10 a.m.-5 p.m. If you choose Will Call as your delivery option, please note that the Will Call booth is just outside the Annex building during the fair. EARLY BIRD SPECIAL ADMISSION Weekdays only – from opening until 4 p.m. – $5 STRATES SHOWS UNLIMITED RIDE WRISTBAND Regular price – $40 Daily Discounted Days – $35 (Monday, Tuesday and Thursday) No coupon needed
PARKING Official fair parking is available at the LJVM Coliseum lots and BB&T Field lots for $10. Be sure to lock your car and secure belongings in the trunk. If parking along streets, please observe posted no-parking areas. VIP PARKING VIP Parking: For the first time ever, the Dixie Classic Fair will offer a limited number of VIP parking spots for $16 to fair guests will be able to save time on parking through the FanPark app. Fan Park connects parking providers and fans of all types whether it be concerts, music festivals, sporting events, or in this case fairs and provides an avenue for parking reservations to be made in advance. Parking providers are able to input their parking spaces and prices into the application and drivers reserve spaces in advance and pay directly through the app. Once a reservation is processed, they arrive on their reservation day and present their FanPark confirmation code to a parking provider and pull into their space