A SPECIAL GUIDE FOR TRAVEL AGENTS
WITHOUT GOING TO THE BLOODY TOWER!
HEY! If Google can do it, you can, too!
Today is the day. The opening ceremonies happen today and they will be shown on a TV channel near you and repeated again tonight as usual. Now, you can do one of a few things. You can sit and watch the opening ceremonies and the rest of the competition, OR, you could create a marketing plan to take advantage of the media buzz whilst the games are on. Hmm? What will it be? Let’s go for gold and work the Olympics into your marketing plan.
This is very simple and easy to do. Whilst the games are on, you just have to use words and phrases that are associated with and used during the games and especially listen for any slogans or terms of reference that can be quickly turned to a travel promotional concept.
You will probably see some of your travel trade suppliers promoting their wares during the games and this is exactly what you do, without spending those millions of dollars. You will use your traditional promotional tools such as your agency window, website, email and Facebook business page and if you have an account, YouTube.
Š2012 Steve Crowhurst, Selling Travel, SMP Training Co.
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If you read a previous Selling Travel publication called Art of the Font, we are going to call on some of that information once again. This time the focus is on the wording and phrasing to attract the eyes of your clients, prospects, walk-by and drive-by traffic. Sloganeering is the game.
Try
these - but before you do, read the information at this link as you could end up in the tower!!
http://www.lawdonut.co.uk/blog/2012/03/marketing-yourbusiness-olympic-theme-are-you-danger-breaking-law
Feeling brave! Far enough away from the brand police? Would you like a free trip to London during the games and a few nights in the Tower at the Queen’s pleasure? All you have to do is promote the Olympics in London 2012. Whoops, okay, what now? Sheesh, I typed London 2012 and I’m not supposed to do that. Tower here I come. Honest.
Not sure if the rules extend across the ocean to North America. Just to be safe, you’ll need to work around the go to jail theme. ©2012 Steve Crowhurst, Selling Travel, SMP Training Co.
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Our Customer Service Motto
The motto of the Olympic Games consists of three comparative Latin adjectives which mean ‘swifter, higher, stronger.’ – it’s against the law to use this in your advertising.
©2012 Steve Crowhurst, Selling Travel, SMP Training Co.
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Alright. You get the idea. So it’s over to you to create those sporty slogans and especially if you have a sports travel niche.
There
are
sporting
some and
terrific comical
graphics in the Windows Clipart shown here. The characters
are
all
guys,
however I’m sure if you search deeper you’ll find women represented too.
Let me know if the idea works for you. You have from now, July 27th to August 12 to use the Olympic energy, hype, mass marketing, social media buzz etc., to attract attention to you and your travel agency. Go for gold and become an NBG – a New Business Generator, Selling Travel style! Make me proud.
©2012 Steve Crowhurst, Selling Travel, SMP Training Co.
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www.sellingtravel.net
Š2012 Steve Crowhurst, Selling Travel, SMP Training Co.
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