July 2015 by SME Channels

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Modi’s Vision for Digital India /08 www.smechannels.com

india’s first IT magazine for sme business VOLUME 06 | ISSUE 05 | PAGES 44 | JULY 2015 | RS. 20/-

SME CHAT / 28

SME TREND/ 31

SME TREND/ 34

Seagate: “40% of the

Winmagic: Tuning the India

R&M: “Will look to grow across all segments”

world’s digital storage is on a Seagate product”

Chapter

RISE FROM

ASHES Once PC assembling ruled the market; and is again making a come back though in different form factors. /20

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SME TREND

/ 30

F-SECURE: Asserts Market Strategy

SME CHAT

/ 32

GoDaddy: “Small Businesses

/ 36

Valence: “Our

will Lead the Charge”

Network is Widespread”

MY EXPERIENCE

Aspire E5 Series EDITORIAL

DIGITAL INDIA KARMA NEGI

karma@smechannels.com

I STILL REMEMBER THAT DAY COUPLE OF YEARS back when while getting the Wi-fi connection at home the guys from this particular telecom company kept referring to it has Hi-fi. That very instant it put a doubt in me on the abilities of these people who have been suddenly thrust with these technologies without proper training. But today we are talking about Digital India which promises to vanish the long serpentine queues to submit driving license or meeting doctors in government hospitals; and also offers free access to wi-fi, even for a short time, in public places. On July 1 among much fanfare Prime Minister Narendra Modi announced another ambitious project “Digital India” with the objective to providing digital connectivity to India’s citizen. The industry committed USD 75 billion at the launch of Digital India week. What this means for India’s citizen is access to government services over the internet, like the Digital locker; filing of driver license application online, allowing people to book appointments with government hospital doctors on the net and BSNL’s ambitious plan to cover 250 locations with at least 2500 hotspots in the country. It’s an ambitious project but nonetheless is much relevant to India as the country raises its presence in the radars of various organisations. But much will depend on how the scheme of things pans out in the months or years to come; how well it’s implemented will bear positive results. There is a humungous task before the government if we are to become a powerful digital country: upgrading of the existing infrastructure, preparing the required skill-set who can handle these things with dexterity, strict regulations etc. As a digitally enabled nation we will be ready to face an influx of data which apart from requiring storage, archival, retrieval also demands security. Security should be at the top of the government’s mind if we want to make true the vision of Digital India. In light of the various cyber attacks unfolded in the last couple of months we know how it can cripple organisations and have the ability to bring down even the superpowers. All in all, the initiative is great; it will open up vast business opportunities for everyone thus propelling the country on the path of greater development.

ASPIRE E5 SERIES The new Aspire E5 Series notebook are powered with the latest 5th Gen Intel Core processors, up to NVIDIA GeForce 920M series graphics with dedicated DDR3 VRAM, up to 16GB RAM and up to 1TB HDD storage options. Available in 14-inch and 15.6-inch displays these are available in comes in a variety of color options: White, Red and Charcoal. It also comes with technologies like LumiFlex, BluelightShield, Acer TrueHarmony, WiFi 802.11ac and MU-MIMO. The Aspire E5 series is also Skype certified. The new Acer Aspire E5 Series will be available in India from July with a price starting at Rs. 26,499.

SPECIFICATIONS DDR3 VRAM, up to 16GB RAM, up to 1TB HDD storage options FINAL WORDING Good product OVERALL RATING

SME CHANNELS JULY 2015

X99-SOC Champion

GIGABYTE Technology (India) Pvt. Ltd. Website: www.gigabyte.in; Toll-Free: 1800-22-0966; www.facebook.com/GIGABYTEindia Gujarat: 98642 30150; Mumbai, Goa, Vidarbha: 99677 18653; Rest of Maharashtra: 99677 18653; New Delhi & Uttar Pradesh: 99583 72672; Chhattisgarh, Madhya Pradesh: 98269 92970; Haryana, Uttarakhand: 99100 86976; Punjab, Chandigarh and Jammu & Kashmir: 99100 86976; Rajasthan: 99100 86976; Bihar, Jharkhand: 90075 45577; Orissa: 90405 06080; North East: 80118 64316; West Bengal: 97485 02710; Karnataka 81236 86976; Andhra Pradesh, Telangana: 90405 06080; Tamil Nadu: 74117 74666; Kerala: 98950 99231

contents

JUL VOLUME 06 ISSUE 05

2015

ER COV RY STO

india’s first IT magazine for sme business

Publisher: Sanjib Mohapatra Editor: Sanjay Mohapatra Associate Editor: Karma Negi Executive Editor: Smruti Chaudhury Copy Editor: Neil D’Souza Designer: Ajay Arya Web Designer: Vijay Bakshi Technical Writer: Manas Ranjan Satya Sagar Sinha Lead Visualizer: DPR Choudhary MARKETING Marketing Manager: Hemlata Lalwani Marketing Executive: Rajat Kumar Circulation and Printing: Panchanan Bhoi SALES CONTACTS Delhi 6/102, Kaushalya Park, Hauz Khas New Delhi-110016 Phone: 91-11-41055458 E-mail: Hem@smechannels.com Bangalore #28/1, 3rd Floor, Sri Lakshmi Krupa, Near Shamanna Park, Model House Street, Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 Mumbai Tahmeed Ansari 2, Ground Floor, Park Paradise, Kay-Bees CHS. Ltd.,Opp. Green Park, Oshiwara, Andheri (west), Mumbai - 400 053. Ph. +91 22 26338546, Fax +91 22 26395581 Mobile: +91 9967 232424 E-mail: Info@smechannels.com Kolkata S Subhendu BC-286, Laxmi Apartment, Kestopur Kolkata-700101 Phone: 9674804389 EDITORIAL OFFICE Delhi: 6/103, (GF) Kaushalya Park, New

Rising from Ashes /20

Delhi-110016, Phone: 91-11-41657670 /

Once PC assembling ruled the market; but as new mobility solutions took over it hit the desktop market badly, and in turn the PC assembling market saw a massive decline.

46151993 editor@smechannels.com Bangalore Bindiya Jadhav #28/1, 3rd Floor, Sri Lakshmi Krupa, Near Shamanna Park, Model House Street, Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 E-Mail bindiya@

SME CHAT GODADDY/ 32

“Small businesses will lead the charge”

R&M

/ 34

“Will look to grow across all segments...”

SME CHAT F-Secure/ 30

F-Secure asserts market strategy

WINMAGIC/ 31 Hits the India button

accentinfomedia.com Skype ID: b1diyajadhav

Printed, Published and Owned by Sanjib Mohapatra Place of Publication: 6/101-102, Kaushalya Park, Hauz Khas New Delhi-110016

Phone: 91-11-46151993 / 41055458 Printed at Karan Printers, F-29/2, 1st floor,

more inside Seagate / 28

“40% or more of the world’s digital storage is on a Seagate product”

Editorial~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 04

Snippets~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~ 08

written permission from the publisher.

SME Chat (Valence)~~~~~~~~~~~~~~~~~~~~ 36

Subscription: Rs.200 (12 issues)

Products~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~41

All payments favouring: Accent Info Media Pvt. Ltd.

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Modi’s Vision on Digital India Prime Minister Narendra Modi on July 1, 2015 launched the ‘Digital India Week’ witnessed by around 10,000 guests including top notch industry leaders. The aim was to make citizens digitally literate and

provide e-governance to the society. His 10 points vision talks about: l myGov.in, allow citizen to participate in Government’s discussion through Mobile

l Products should be created in different languages and age groups to address the Population of 125 crore internet users l Employment for around 18 lakh people

l Digital Godowns to serve as bank lockers to protect important documents l Bharat Net, to connect to all 2.5 lakh Gram Panchayats of country would be world’s largest rural Broadband Connectivity project using optical fibre. l WI-FI hotspot throughout the country through BSNL l The Online Registration System (ORS) that will provide important services under eHospital l eSign Framework to help citizens digitally sign a document with Aadhaar authentication. l Swatchh Bharat Mission Mobile app, to achieve the Swachh Bharat goals l DeitY under Digitize India Platform for large scale digitazation Commenting on digital India Sanjay Rohatgi, APJ Sales Leader, Enterprise Security, Symantec, said, “The ‘Digital India’ program can indeed empower inclusive and sustainable growth by harnessing the power of talent and technology to create the India of tomorrow. With initiatives such as countrywide broadband access and digital locker linked with Aadhaar and mobile, the possibilities are endless.”

Dell Embarks on Roadshow to Launch 1.85 mm thin Vostros Dell has introduced a multi city channel roadshow to launch and train partners on its next generation of Vostro notebooks. Dell will be meeting partners in eight cities: Pune, Mumbai, Chennai, Hyderabad, Bangalore, Delhi, Patna and Bhubaneshwar.

SME CHANNELS JULY 2015

The Vostro 3000 Series notebooks are less than 1.85 mm thin. It help streamline work and enable connectivity, including an optical drive, VGA output, anti-glare FHD display, Gigabit Ethernet, a 10-key numeric pad (15” only), and up to 1TB HDD for data storage.

“The Vostro series has long been synonymous with productivity for the working professional and small businesses, and the new generation Vostro 3000 Series is equipped to enhance user experience by offering reliable performance backed by Dell’s complete ProSupport Plus

service for commercial businesses,” said P. Krishnakumar, VP (Consumer and Small Business), Dell India. The Vostro 14 300 Series is priced at Rs 38,990 and Vostro 15 300 Series is available at Rs 32,990

Date: OCT 9, 2015

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BOOK YOUR PARTICIPATION NOW! OFFICE: 6/103, Ground Floor, Kaushalya Park, New Delhi-110016, E-mail: info@smechannels.com, Phone: 91-11-41657670 / 46151993

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ADATA Partners Ingram Micro ADATA has tied-up with Ingram Micro for nationwide distribution of ADATA LED products. This tie-up with IMIPL will enhance the distribution and reach of ADATA LED products across India announced the press release. It is the first time Ingram Micro is venturing into LED business with ADATA. Both ADATA and Ingram Micro will carry joint promotion programs like participation in Exhibitions, Channel meets, etc. to create aware-

ness on LED Lighting amongst Ingram channel partners across India. Richard Tan, MD, ADATA Technology, India, said, “We are extremely delighted to reveal our association with Ingram Micro India Limited (IMIL), the world’s largest technology distributor. IMIL will assist us by providing sales, marketing and logistics services for the ADATA Technology worldwide .With wide distributor network IMIL will contribute in ADATA LED products line up in the market.”

Dell and HCL Info Enter Strategic Partnership Dell and HCL Infosystems have entered a strategic distribution partnership, under which HCL Infosystems will leverage its pan-India network of partners to distribute Dell’s entire Hardware & Software Products. The partnership will significantly widen the reach of Dell’s products especially in tier 2 and tier 3 locations across the country announced the press release. The partnership also involves comprehensive go-to-market initiatives and activities. This partnership, would also enable HCL‘s Partner Network to service back-to-back needs of its customers but also provide augmented availability through the stock-and-sell route. HCL Infosystems as a leading Enterprise Distributor has been strengthening its portfolio by adding more OEMs (Original Equipment Manufacturer’s) to offer a comprehensive offering and choice to its partners and customers.

Adobe Unveils Creative Cloud 2015 Calling it the most powerful and comprehensive release to date Adobe launched its flagship Adobe Creative Cloud tools and services. The 2015 release of Creative Cloud includes major updates to Adobe’s industry-defining desktop tools, including Photoshop CC, Illustrator CC, Premiere Pro CC and InDesign CC; as well as new connected mobile apps for iOS and Android. The company also shipped Adobe Stock, the industry’s first stock content service to be integrated directly into the creative process and the tools creatives use every day announced the press release. In addition, Adobe announced an expanded Creative Cloud enterprise offering that includes enterprise-grade administration, security, collaboration and publishing services for design-driven brands, businesses and large organizations. Adobe has released Brush CC, Shape CC, Color CC and Photoshop Mix on Android for the first time, bringing connected mobile workflows to millions of creatives worldwide. Adobe has also updated many of its popular Creative Cloud mobile apps for iPhone and iPad, including Adobe Comp CC, Photoshop Mix, Photoshop Sketch, Illustrator Draw, Brush CC, Shape CC and Color CC.

10 SME CHANNELS JULY 2015

MY POINT

“... government should encourage existing IT Hardware Manufacturers” NITIN KUNKOLIENKER, VP, MAIT

FireMon Opens Office in India In order to address the growing security market in India, FireMon has established its sales and support operations in India by opening offices in New Delhi, Mumbai and Bengaluru. Driven by the increasing complexity and rapid change of network access policies – and heightened by the constant threat of breach incidents – today’s enterprise practitioners face significant challenges in retaining visibility into network security enforcement. “Today enterprise network environments that enlist a complex combination of security management processes and technologies. Understanding the current alignment of network defences is a significant challenge throughout every industry,” said Gagandeep Singh, Regional Sales Manager, India & SAARC, FireMon. “The goal is to help organizations understand their overall risk and security posture and continuously maintain healthy security environments,” he added.

TANSTIA and Microsoft Aim to Enable 10,000 SMBs in Tamil Nadu Tamil Nadu Small and Tiny Industries Association (TANSTIA), an apex industry body in Tamil Nadu and Microsoft have come together to enable 10,000 small- and medium-sized businesses (SMBs) in the state, adopt information technology and cloud computing to connect better with suppliers, distributors, government agencies and reach out to more customers across India. Tamil Nadu is home to thousands of SMBs and Microsoft is working closely with its partners to advice and guide SMBs in the state through their cloud journeys. Quadrasystems.net, India’s first Microsoft Cloud Accelerate Partner, has registered 33% year-on-year growth in its business, riding on high adoption of Microsoft Office 365, Azure and CRM amongst customers and aims to extend this success to more SMBs in the state. CK Mohan, Vice President, TANSTIA, said, “We are excited to partner with Microsoft to drive the next wave of growth for organizations in Tamil Nadu.”

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Online Ads Bring Security Threats Trend Micro’s Q1 security round up report on Bad Ads and Zero-days reveals that malware hidden in desktops and mobile ads are one of the biggest security threats this year. The report titled ‘Reemerging Threats Challenge Trust in Supply Chains and Best Practices’ reveals that adware on mobile devices is the top threat in the mobile category and Zero-day exploits are the biggest threat to desktop systems. As per Trend Micro healthcare sector was most at risk of cyberattacks, specifically in iOS and POS system applications in the enterprise space. The first quarter of 2015 clearly showed one need to also watch out for older threats, and how no industry or system should feel exempt. “It is clear 2015 is shaping up to be noteworthy in terms of volume, ingenuity and sophistication of attacks... It is clear businesses and individuals alike need to be proactive in protecting against threats. As a business, how would your IT-Security policies look like in a Zero Trust Environment? An aggressive and different security posture is critical to keep financial, personal and intellectual property safe,” suggests Dhanya Thakkar, Managing Director, APAC, Trend Micro.

INNEFU UNFURLS CHANNEL PARTNER PROGRAM Innefu Labs, a provider and developer of niche & innovative cyber security solutions, has rolled out a multi-layered Partner Program in India. Targeted at security SIs/VARs/MSPs/Security Resellers, the Innefu Partner Program is designed to expand the market for its multi-factor authentication solutions and while helping partners benefit from this growing opportunity. Authshield 2FA, a two factor authentication solution from Innefu, secures access to SAP ERP, Corporate Email, VPN, Remote Server Logins, Cloud Infrastructure and Web Applications with a second layer of protection and can be integrated in less than 30 minutes announced the press release. According to conservative market estimates, the total available market (TAM) in India for Two Factor Authentication (2FA) and Multi Factor Authentication (MFA) in 2015 is approximately US$ 131 million and US $ 3.5 million respectively and growing at 30%,Year on Year (YoY). “The authentication process is often the aspect of security that is most visible to users,” said Tarun Wig, Co-Founder, Innefu Labs, “ Naturally more companies are realizing that they need stronger authentication methods than a simple username/password scheme built in-house and they’re turning toward reliable authentication products to help solve the challenges,” he added. Innefu Authshield 2FA solution uses dual mode of identification where along with the user id and password of the user, verification is also done through a secure randomly generated one time password (OTP) or a challenge response mechanism using PUSH Notification protocol. The OTP is generated automatically and provided to the user through multiple form factors including Hard Token, Mobile Push, Mobile Token, Soft Token, SMS Token and Voice Token.

IAAS INVESTMENTS TO GROW AT 28% CAGR OVER THE NEXT 4 YEARS AMI-PARTNERS’ STUDY REPORTS SPENDING ON SERVER AND CO-LOCATION SOLUTIONS WILL BE THE BIGGEST CONTRIBUTOR TO TOTAL IAAS INVESTMENTS; DRIVING CLOSE TO 60% OF FORECASTED INVESTMENTS IN IAAS

EXECUTIVE MOVEMENT

Xerox has appointed Ashraf ElArman as Managing Director of Xerox India, effective June 22, 2015.

INFRASTRUCTURE AS A SERVICE SPENDING BY ENTERPRISES

Citrix has appointed Jatin Bakshi, new Business Head – Cloud Networking for India Subcontinent.

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12 SME CHANNELS JULY 2015

Iaas Security

Smartlink Network Systems has named Akhil Lal, as Regional Sales Head, North Region.

Iass Storage

HCL Infosystems has named Kannika Sagar as its new Chief People Officer. She joins HCL from AON Hewitt.

SNIPPETS

Intel Launches ‘MyPcMyPride’ Campaign Intel has launched ‘MyPcMyPride’ campaign in an attempt to grow the desktop user community in India and the 20,000 Intel Technology Providers have been a strong channel in driving technology transitions and delivering form factor innovations. Intel will be working along with Intel Technology Providers to further empower them and create awareness amongst consumers be it students, gamers or professionals educating to make their own desktop or buying new form factors like Next Unit of Computing (NUCs) and All-in-Ones (AIOs). Intel has also launched its campaign in social platform with #MyPcMyPride to amplify the value of custom-built PC. Through this campaign, Intel aims to reinvigorate the category through compelling new products, reinvent the category through new form factors like the NUCs and portable AIOs and remodel the category through brand new usage models and experiences.

SIFY CLOUD SOLUTIONS EYES KERALA MARKET Sify has launched Cloud services for the Enterprise and SMB market in Kerala. As a special offer, Sify’s Cloud services will be made available to customers in Kerala for a trial period 15-day. Sify has chosen a mix of internal promotions and Channel partners to maximize its go-to-market strategy announced the press release. Under its Cloud services portfolio, Sify Raju Vegesna, Chairman, Sify will offer Public, Private and Managed Cloud services to Kerala market which is fast emerging as an important SMB hub. With the second largest digital service penetration in the country, Kerala is an attractive market for adoption of new age IT technologies. Commenting on the occasion, Raju Vegesna, Chairman, Sify Technologies, said, “We have received commendable response from Enterprises and SMBs here and are extremely excited to enter Kerala in a big way. At Sify, we focus on building sustainable Cloud & Managed solutions for our customers. We are confident that with Sify’s scalable and resilient Cloud offerings, Enterprises and SMBs here will be able to achieve their business goals.”

Samsung Opts for AMD SoC Samsung Electronics has selected the AMD Embedded G-Series SoC (system on chip) for a new line of all-in-one cloud monitors featuring integrated thin client technology. The AMD SoC improves data transfer rates and saves space on the motherboard, which makes it a perfect fit for the compact form factors required by thin clients. Planned availability starting in Q3 2015, the Windows-supported Samsung cloud monitors will provide customers with expanded choice, capability and configuration flexibility and will create a superior user experience through easy connectivity and high-quality reliability. The Embedded AMD G-Series SoC combines graphics computing circuitry with x86-based central processing cores in the same accelerated processing unit (APU) design. They are built to handle a range of embedded applications and are designed to provide the highest levels of power efficient graphics and compute capabilities in the market. “The collaboration with Samsung builds on the number one position AMD holds in a market that continues to grow, becoming more and more prevalent in commercial installations that serve a broad range of markets,” said Scott Aylor, vice president and general manager, Embedded Solutions, AMD.

HP Entry Storage Flash Woos SMBs HP launches a series of innovations for HP MSA Storage aimed at helping SMBs become more competitive, including firmware enhancements that can boost application performance plus new systems and connectivity flexibility to help reduce infrastructure costs at small sites. HP is helping startups, established SMBs, and customers with small sites increase their competitiveness with low-cost ways to drive faster time to value and easy ways to reduce equipment costs with HP MSA Storage. New firmware enhancements for MSA 2040 Storage help customers make better and faster decisions by accelerating applications as much as 45 percent at no additional cost. Several new MSA 2040 bundles lower the cost of deploying hybrid flash by up to 45 percent. New SAS connectivity for MSA 1040 Storage makes it the most affordable shared storage system in the market from a major vendor. Said Barun Lala, Director, Storage, HP India. “HP is committed to bringing high-impact technologies like flash to smaller customers at incredibly affordable prices – and we are doing it on proven platforms like MSA to give them the power to accelerate their business growth with confidence in their IT infrastructure.”

FireEye to Rampup Channel Business FireEye plans to ramp up its channel business in Asia Pacific and has appointed two industry veterans to help extend its channel programs in the region. Sean Kopelke joins as Director of Global Alliances for Asia Pacific Japan. Kopelke is responsible for strengthening FireEye’s strategic partnerships across the region to expand FireEye’s reach in the marketplace. Sean has first-hand experience and deep knowledge of the Asia Pacific and Japan markets and has worked in both Asia and Australia. Prior to joining FireEye, Sean was Senior Director of Symantec’s Technical Sales Organisation in Australia and New Zealand. Lani Edwards joins as Head of Channels, Australia and New Zealand. Edwards is responsible for leading FireEye’s channel strategy and managing its network of distributors and value-add resellers. Edwards brings more than 15 years of channel experience across vendor, distributor and reseller organizations spanning countries throughout Europe and Asia.

SME CHANNELS 13 JULY 2015

SNIPPETS

Eurotech Launches Standalone HD DVR Series

KNOWLARITY LAUNCHES ‘SUPER RECEPTIONIST APP’ TO POWER SMBS

Eurotech Technologies has launched 4, 8, 16 & 32 Channel standalone HD – DVRs. Equipped with HDMI port to offer adequate and advanced surveillance solution at affordable costs, these DVRs feature powerful network software, accommodates SATA HDDs, offers high resolution mobile surveillance and consumes less power. The DVR features powerful network software, real-time recording and display, H.264 compression, supports mobile phone applications (windows OS , Symbian OS, iPhone, Blackberry, Android OS) and comes with integrated entertainment features, such as playing games, HD movies, AVI files etc. “Optimally positioned to address a wide variety of verticals and aggressively priced, our DVR series enable enterprises to achieve greater operational agility and offers adequate and advanced surveillance solution to meet the needs of the industry,” said Anuj Jain, Managing Director, Eurotech Technologies Pvt Ltd.

Knowlarity has launched its new ‘Super Receptionist app’ that allows businesses to view call records on their mobile and track their leads with the touch of a button. One of the biggest challenges for India’s small business owners is to keep track of calls on their business phone and the opportunity those calls bring. This problem is now being addressed with this Android application, which is available for free download on the Google Play Store. Power packed with features like business health indicator, call analytics, customer location tracking, click–to-call and a lot more. This app comes with a lifetime subscription and business phone number at no cost along with a few minutes of full service. Further, subscribers don’t have to worry about the safety of their sensitive business data because this application is connected to servers hosted on Amazon Web Services (AWS), which is the most secure and reliable platform in the world for cloud-based services. “The Super Receptionist app will be your personal call manager. It can help handle your calls when you are busy, and filter out the unwanted calls that you do not want to answer. Business Health Indicator in this app performs complicated data analysis on your call records to let business owners know their efficiency and responsiveness to customer requests. Our solution increases productivity and reduces downtime with rapid access to customer information,” said Ambarish Gupta, CEO, Knowlarity.

Matrix Launches SATATYA SAMAS

Matrix has expanded its Video Surveillance Management Solution portfolio with SATATYA SAMAS, a comprehensive Enterprise Video Management solution, which provides complete control for enhanced security and safety along with improved productivity of organizations. This allows centralized control with detailed and contextual live monitoring and playback, foolproof management of the connected devices and identifying, notifying and reacting to any unexpected events. Furthermore, this modular and insightful solution provides the IT manager with all the real-time information about the bandwidth and the processor usage of its servers centrally for hassle free network management.

Openbravo Strengthens Team Openbravo has strengthened its team with the hiring of Francesco Leto, who brings over 25 years of international experience in companies like SAP and Oracle. According to Francesco Leto, “A rapidly growing number of highly qualified companies are joining our Partner Ecosystem allowing us to face increasingly complex projects with larger companies. I look forward to bringing my experience to help diff erent Partner types develop their practice around Openbravo solutions and increase business growth for all.” Marco de Vries, CEO, Openbravo, states, “With the arrival of Francesco Leto the Field Ops team will combine pure channel management functions together with Openbravo’s services team in one which will allow us to secure even more effective management of the Partner Eco and help maximize partner success”.

14 SME CHANNELS JULY 2015

Kantech Unveils KT-1 Single Door Controller Kantech, part of the Tyco Security Products business unit of Tyco, unveils the KT-1 single door controller, an intuitive and versatile controller equally suited for small or large buildings and applications with remote sites. With its on-board Ethernet port, Power over Ethernet capabilities and flexible design — featuring interchangeable connections for easy installation or replacement — the KT-1 controller is up and running in minutes. It can act as a gateway for more than 30 additional controllers when communicating with the EntraPass software, thereby reducing the amount of IP connections needed and reducing set up time. This feature is built into every KT-1 controller and requires no additional hardware.

SNIPPETS

CeBIT India 2015 to Focus on Digital Economy Hannover Milano Fairs India organized CeBIT India 2015 with an aim to bring a digital solutions marketplace to India, paving the way to India’s Digital India vision after a successful premier edition. CeBIT India 2015 will bring together global and Indian audiences to discover new businesses and innovative technology possibilities with a lineup of powerful speakers & thought leaders from the rapidly transforming Digital World. Scheduled from October 29-31, at the Bangalore International Exhibition Centre (BIEC), is themed on Digital Economy where the Digital Transformation will set the tone for keynote sessions from industry thought leaders. The CGC program will focus on the dominant trends that are shaping the biz technology ecosphere viz. Big Data Analytics, Social Business, Enterprise Mobility, Security, IoT and Cloud Computing.

Kim Ki-Wan is LG’s India MD LG Electronics has appointed Kim Ki-Wan as the managing director of its India operations with effect from August 01, 2015. He takes over from Soon Kwon who now takes over as the head of its Information Display (ID) business globally. Presently, Kim is the executive vice president of LG’s Home Entertainment Overseas Sales & Marketing Group. Kim’s past assignments include being the CEO of MEA Regional company and the Global Marketing Officer at LG Electronics. Kwon will relocate to LG’s Korea HQ to play a key role in its stated goal of strengthening the B2B Business, including commercial displays, globally. He has previously been part of LG’s B2B business as the head of the Business Solution Company and will build on the strong foundation laid for LG India and lead a sustainable growth for LG in the country announced the press release. Speaking of his tenure in India, Kwon said, “In my endeavor to leverage the synergies of the Indian business, LG India has today grown to be among the Top 5 markets globally for LG Electronics, and maintains its leadership position in consumer durables. I congratulate Kim on his appointment and am sure under his leadership; LG India will ensure stronger growth for the company.”

QNAP Launches a Full-text Search Tool QNAP Systems released Qsirch, an exclusive and powerful full-text search tool that allows users to search through their entire file collection for specific items, including using keywords within content on a QNAP NAS. Qsirch has a near real-time search engine and features search-while-typing to dramatically increase search speed, users can choose categories including images, videos, music, documents and PDF to narrow down search results. It supports file search by content, filename, metadata, date modified, and displays the search results with thumbnails, content abstract and hint keywords for users to preview necessary information before opening the file. Moreover, Qsirch will retain search results for automatically learning user queries to speed up future searches and even supports searching through these histories. Qsirch performs alongside QTS permission settings, only showing files authorized for each user. Administrators can also flexibly exclude shared folders from Qsirch search whenever needed to ensure data security, or exclude backup folders to focus the searching power on new files instead of redundant files.

Fortinet Declared ‘Network Security Vendor of the Year’ Fortinet was named ‘Network Security Vendor of the Year’ at the 2015 Frost & Sullivan India ICT Awards held on June 18th at Le Meridian in New Delhi. The 2015 Frost & Sullivan award recipients were judged on various parameters including revenue growth, market share growth, product portfolio diversity, key achievements, and go-to-market strategy, vertical and horizontal diversity, major customer acquisitions and efficacy of innovation process, product service, and positioning, among others. “This further validates our commitment to innovate and provide solutions that exceed the highest standards of security and performance while providing the best value for investments made in our technology. Our high-performance solutions are complemented with extensive threat research, knowledge based training programs, professional services, and premium RMA services to ensure our customers are protected 24/7 even when threats keep growing by the day,” said Rajesh Maurya, Country Manager, India and SAARC, Fortinet.

Veritas Unveils New Portfolio for enterprise datacenters Veritas, Symantec’s information management business, has launched new offerings for rapidly evolving enterprise datacenters, as well as significant upgrades to its core portfolio of backup and information management products. “Data is increasingly viewed as a valued asset, or even a product itself. With it being stored at higher rates than ever, the volume of data is also expected to double every two years,” said Chris Lin, Sales Leader of Asia Pacific & Japan Region, Veritas. “To help companies make sense of their tremendous volumes of data, our new offerings will allow our customers to realize information availability while gathering the insight critical to supporting their business goals.” This set of product enhancements and new solutions showcases a fundamentally different approach to delivering data and services across multiple cloud environments announced the press release. Enhancements to current products enable simpler management in hybrid cloud infrastructures and extended protection for VMware and Microsoft virtual environments. Veritas is also introducing new products that enable businesses to delve deep into their data stores to recognize and prioritize information across their organizations.

SME CHANNELS 15 JULY 2015

SNIPPETS

SMBs Looking for Cloud Saving Models SMBs are looking to migrate discrete workloads to the cloud to take advantage of the flexibility, predictability and cost savings offered by cloud payment models. They want to equip employees with much-needed productivity tools and solutions which can be accessed any time, any place via different devices. AMI-Partners’ upcoming 2015 India Small & Medium Business ICT and Cloud Services Tracker Overview shows that higher proportions of SMBs are adopting multiple cloud services rather than single-point cloud solutions. Service bundling will take on increasing significance going forward. India SMBs are showing growing interest in on-demand accounting, ERP and CRM solutions, if offered at the right price and bundled with essential services of interest to the firms. Cloud adoption may differ within verticals due to industry-specific focus, yet the triggers for adoption remain similar.

LOGITECH MAKES BRAND TRANSFORMATION Logitech revealed its biggest brand transformation by building on its heritage as a technology company; Logitech has placed design at its core. It is crafting a portfolio of products that go beyond PC peripherals, to products that have a place in every aspect of daily life. This brand reflects the company’s reinvention, with a colorful new attitude and a re-imagined logo. As part of Bracken Darrell, Logitech president the brand reinvention the name ‘Logi’ could be seen on and CEO selected products in existing categories. Since 2013, Logitech has been working behind the scenes on reinventing the company, shaking things up culturally and through its product innovation. Its latest products are an outward expression of these changes, and moving forward Logitech is also bringing new life to its brand identity. Expect bold colors and simple designs to make their mark across Logitech.com, social media, on packaging and in-store displays over the coming year. “We’ve been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences,” said Bracken Darrell, Logitech president and CEO. “We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting Design at the center of everything we do. Our approach to Design goes beyond the classic definition.”

Microsoft Ventures to Engage with Startups Microsoft Ventures has launched a new corporate engagement initiative - Innovation for Corporates (ICI). The program aims to work with enterprise businesses to develop and implement different models to attain innovation driven growth by engaging with startups. By acting as a catalyst between the corporates and startups, Microsoft Ventures aims to accomplish game-changing transformations in the innovation space and take the Indian technology industry to next level. ICI will initially offer three programs, namely Market Access Program (MAP), Partner in Acceleration (PIA) and High Performance (Hi-Po) program. MAP will bring startups and enterprise businesses together to showcase the latest offerings, designed to make enterprise growth more efficient. Under PIA, corporates will be allowed to leverage on Microsoft Ventures’ knowhow, resources and network to setup their own engagement with startups including accelerator/incubation programs, deal flows, events etc. The ‘Hi-Po’ Program will work with top startups which are nominated by corporates to build them into stronger businesses.

ICT Industry Participates in BICSI India Conference BICSI, the association supporting advancements in Information and Communications Technology (ICT) community, concluded the BICSI India District Conference & Exhibition 2015. The conference agenda and keynote sessions addressed by stalwarts from the ICT industry created a constructive platform for the attending delegates; one that showcased latest innovations, best practices & standards and opportunities in the IT infrastructure industry. The delegates were largely represented by end-users, system integrators, installers, consultants, distributors and OEMs from the ICT community, members of BICSI and various other Indian IT and Software Industry Associations. The symposium witnessed the presence of BICSI President-Elect, Brian Ensign, as he delivered the inaugural address where he focused on enhancing training and education to help members in India upgrade their skills and knowledge.

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India Software Market Witnesses Consistent Growth of 10 Percent The software market growth in the second half of calendar year 2014 turned out to be slower than expected owing to prolonged economic revival. As per International Data Corporation (IDC) India Software Tracker for 2H 2014, the India software market registered a stable year on year growth of 10%. However, the market is expected to gain a steady momentum starting 2016 and beyond as deals would have closures and implementation would start. Some of the reasons for the stable growth include a steady double digit growth for the top vendors such as SAP, Microsoft, Oracle and the likes. More investments are expected to pour in from sectors such as Government, Manufacturing and Retail among others. The Indian IT Software market is segregated into three primary markets which include Application Development Deployment (AD&D), Applications and System Infrastructure Software (SIS). The total AD&D market grew by 9.5% year on year while Applications market pegged a growth of 10.8% year on year and SIS market grew by 8.5% year on year during the second half of calendar year 2014.

SNIPPETS

Tyco Illustra Edge Product Tyco Security Products, part of Tyco, has released Illustra Edge, a complete high definition video system combining an IP camera, pre-installed exacqVision Edge video management system (VMS) software and SD storage into one, out-of-the-box solution. The new Illustra Edge product line provides everything needed to connect and auto-configure in minutes announced the press release. Illustra Edge is available in three camera models: the Illustra Pro 5MP Fisheye, the Illustra Pro 2MP Compact Mini-Dome and Illustra Pro 2MP Compact Mini-Bullet. Ideal for a small installations of up to 10 cameras — or remote sites where server hardware installations are impractical — the Illustra Edge solution provides an easy, effective means to deploy a high-definition IP video system without incurring separate server hardware installation and configuration costs, since the server software and video storage is onboard the camera. For system setup, simply mount the camera, connect and start monitoring live and recorded video. Illustra Edge comes pre-configured with an included server license for simple, automatic installation.

Neoteric’s Explore & Evolve Goes to Varanasi, Indore neoteric infomatique recently concluded its multi-city Explore & Evolve events Varanasi and Indore. Held in collaboration with Intel, the events were attended by over 50 IT resellers, retailers and VARs at each location announced the press release. The Explore & Evolve is designed for knowledge sharing and learning best business practices, and is focused on helping partners introspect, develop new strategies and grow their business profitably. In Varanasi a keynote on “Energizing Your Business” was delivered by KK Bajpai, Program Director, School of Management Sciences; and in Indore, Swapnil Kothari, Founder and CMD, Renaissance Indira Group of Institutes made a presentation on “Changing Your Mindset for Success”. The keynote addresses were followed by an insightful presentation from neoteric, elaborating on the new partnerships and product portfolio.

Cyberoam Rewards Partners this Monsoon Cyberoam, a Sophos company, has come out with exciting rewards offer for its partners in India. Partners will be given gift cards worth lacs under the Cyberoam Thundering Rewards (CTR) offer depending on the sales targets achieved from June 1 to September 30, 2015. Sharing the company’s outlook on this year’s sales, Sunil Sharma, Cyberoam VP (Sales - India & SAARC), commented, “The security market continues to evolve in India and there is tremendous scope for improvement. Several small and medium scale organizations are trying to reap the benefits of e-commerce and digital space, with few having proper expertise in handling their security infrastructure effectively. This is where Cyberoam partners come into the picture.”

DIGEST TRANSCEND INTRODUCES CFAST 2.0 CFX650 MEMORY With the rapid development in cinematography, the audience has also increased their demand for image quality. Transcend Information, Inc. (Transcend), a worldwide leader in storage and multimedia products, is proud to announce the launch of its CFast 2.0 CFX650 Memory Cards. Featuring the fastest transfer speeds available on the current market, Transcend’s CFX650 memory cards support high-end cameras and recorders such as Blackmagic URSA and Atomos Ninja Star, and are best suited for the professional cinematographers shooting high-resolution 4K and Full HD videos. Saving 4K Ultra High Definition and Full HD video recordings requires a massive storage space; Transcend’s CFX650 cards fix the problem by offering the vast capacities of up to 256GB.

ASUS GRAPHICS CARDS ASUS has released Strix R9 390X, R9 390, R9 380 and R7 370 graphics cards with pumped gaming performance for extreme reliability and longevity. The new graphics cards are packed with exclusive ASUS technologies, including DirectCU III with a triple wing-blade 0dB fan design to deliver maximum airflow for 30%cooler and three times (3X) quieter performance and Super Alloy Power II1 components for premium aerospace-grade quality and reliability, plus GPU Tweak II with XSplit Game caster for intuitive performance tweaking and instant gameplay streaming.

RICOH PROJECTOR SERIES Ricoh India has unveiled new series of projectors - TS 100, RX 300 and PJ X 4340. The new age projector models allows bright and rich visuals, further enabling users to operate the device from multiple networks. The three new projectors come with high-class features of wireless and network connectivity. TS 100 provides eco mode and illuminates crystal clear imaging, RX 300 (Entry level Short Throw Projector) is best in class product weighing less than 2.8 kgs and PJ X 4340, PJ X4241N and PJ WX4241N are short throw projection systems which prevent shadow formation on the board and allow free movement, essentially turning the projection system into a whiteboard.

TORETO LAUNCHES SOUND STAR

Lenovo to Ship Ubuntu with ThinkPad L450 Canonical said that Lenovo will be shipping Ubuntu preloaded devices starting with Thinkpad L450 laptop series starting early July 2015. The laptops will be available to purchase from selected commercial resellers and distributors throughout the region at prices starting from INR 40,000. This is the first joint launch between Lenovo and Canonical in India - another OEM coming into the fold in a region where Ubuntu already possesses a strong foothold announced the press release. The Thinkpad L450 laptop series will come preloaded with Ubuntu 14.04 (the long term support version) which affords support and maintenance for five years from release date. In addition to longterm support, Ubuntu 14.04 comes with touch screen enhancements and works seamlessly on hiDPI monitors.

RDP Toreto launches Sound Star – eloquent and graceful wireless speaker equivalent to Electronic Dance Music DJ at your affordable price for the first time in India. Sound star, the most stylish with its exquisite facade comes in elegant silver with three main buttons – (from left) 1.Volume down/go back to the previous music, 2. Pause, play or speaker phone calls 3.volume up or moving on to next music. There’s also a built in noise cancelling microphone allowing you to take calls without picking up your phone. Sound Star has built in NFC + Bluetooth pairing function. If your Smartphone’s or other devices is NFC enabled, then, with just a tab, get paired up, and start the DJ music or play through Bluetooth connection.

SME CHANNELS 17 JULY 2015

SME CHAT

ASOKE K. LAHA, FOUNDER & PRESIDENT, INTERRAIT

“WANT TO EXPAND IN NEW GEOGRAPHIES” A global software services organization InterraIT delivers innovative business & technology solutions to Fortune 1000 companies. In a chat with SME Channels Asoke K. Laha, Founder & President, InterraIT talks about his plans to expand in new areas.

Provide a brief introduction on InterraIT InterraIT, iNTERRA information Technologies, is one of the leaders in the world in software and integrated information technologies consultancy. The company is a global software services organization delivering innovative business & technology solutions to Fortune 1000 companies. InterraIT has headquarters in San Jose with five other offices in US and two world-class development centers in India - Noida & Kolkata. Tell us about your business operations in India. Please elaborate on end-to-end integration business? Our Indian operations include 450 people and cater to premium clients both globally as well as in India. We offer end-to-end i.e. 360 degree consultancy in software development and services. We provide product engineering services, onsite consulting, enterprise IT services and cater to various verticals such as mobile & telecom, retail, automobile, media & entertainment, financial services, logistics & distribution, healthcare, hi-tech manufacturing and ISV-s. In India we are majorly into process control automation too, handling turnkey projects in process control and automation. Who are your clients in India and what business model you follow? Our primary clients in India include various state and Central Govts and agencies, Coal India,

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NHPC, SAIL, AMTRAK, Indian Railways, HP, WEBEL and others. We also provide services and support to Mazda, Verio, Dell and many other top MNC clients. Give us an overview of company growth what are you expecting in the next two years? The Company has grown since 1996 and expanding its domains in keeping with customer needs and global trends. We have grown expertise in new domains like mobile apps, cloud, big data and BI etc. Tell us about your future plans, competition and global footprint. In coming years we want to address SME segment to expand our base and leverage our footprints in the US market; and also expand in new geographies like Africa, Asia and parts of Europe. We also want to build more specialized skills in mobile, cloud, BG and BI to name a few. We are into premium market though competition is getting daily tougher and still tougher. Who are your major customers in America? We have had Fortune 1000 clients such as Conagra, Dell, IBM, Verio, Mazda, VMWare, Shoppertrac, Renesas and so on and so forth. What are the technologies that InterraIT is focussing on?

“IN COMING YEARS WE WANT TO GET INTO THE SME SEGMENT IN US AND EXPAND IN NEW GEOGRAPHIES LIKE AFRICA, ASIA AND PARTS OF EUROPE.” More important among many technologies we are focusing on mobility, cloud, ERP, Big Data, Business Intelligence etc. I suppose mobility, cloud and big data are the three areas we are developing in. We are onto some niche R&D development linked with certain projects, confidential at this stage. Tell us about some of your HR practices that the company is following to retain employees? We treat employees with respect and affection. Trust begets trust. We consider them like assets like Infosys who showed them even on asset list. There is a lot of alignment and engagements with the employees, which are intended to make them more fulfilled and productive. We focus on empowerment, team building, trust and training enhancement on continuing basis.

SME TREND

GOI’S GUIDELINES FOR SAFETY AND SURVEILLANCE STANDARDS Telecommunication Engineering Centre, with contribution from Smart 24x7, introduced its report on M2M communications

ecently there had been a lot of discussion on safety and security and there are lots of companies are making wearable and application about safety and security, health and fitness, etc. With the technological advancement in every field Smart24x7 in order to ensure safety would be focussing around the idea of Internet of Things (IoT). IoT is the network of physical objects or “things” embedded with electronics, software, sensors and connectivity to enable it to achieve greater value and service by exchanging data with the manufacturer, operator and/or other connected devices. Each thing is uniquely identifiable through its embedded computing system but is able to interoperate within the existing Internet infrastructure. First documented in 1999, according to Gartner, Inc. (a technology research and advisory corporation), there will be nearly 26 billion devices on the Internet of Things by 2020. But for this it is important that everyone should follow the same standards and in order to ensure this the Government of India under the initiative of Department of Telecommunication (DoT)

and TEC have created the guidelines of M2M Communications. In the conference held in Vigyan Bhawan, New Delhi, Telecommunication Engineering Centre with contribution from Smart24x7, introduced its report on M2M communications and claimed that this innovation would certainly change the way humans live. According to the report, DoT would contribute in policy making and setting up of safety standards in India. These guidelines are very much instrumental and are used in the smart cities where wearable and the others safety and security applications and appliances are getting used in homes to standardised the behaviour of the devices as well as the responses provided to the victims. The thought is to cover all the smart cities under this innovation with initial focus on covering 100 smart cities. The devices and solutions to be used should be scalable and work on the pre-defined standards, so that new devices and solutions can be integrated with ease. According to CP Singh, Founder, Smart Group, “Safety and security is paramount, and the government has taken various initiatives to safeguard its

What is M2M Communication? It refers to the technologies that allow wired / wireless system to communicate with the devices of same ability. M2M uses a device (sensor, meter etc.) to capture an ‘event’ (motion, video, meter reading, temperature etc.), which is relayed through a network (wireless, wired or hybrid) to an application (software program), that translates the captured event into meaningful information. What is the Need of M2M Communication in Safety & Surveillance? India has 129 police officers for every 100000 citizens. According to a UN report, the worldwide average is close to 350 officers per 100,000 citizens. 1 This translates equipping officers with the right technology to manage the massive population of 1.2 billion of the country. Where all this innovation can be used? Safety and surveillance finds its application in the following verticals like vehicles with video surveillance and vehicle tracking systems. It can be used for women/citizen safety using smartphone/wearable devices. The user can be in city-wide video surveillance systems. One of the usages can be in Video surveillance for banks, ATM, jewellery stores, and other establishments. Local smart home wireless networks for home security. Citizen response management system (CRMS) can also take advantage of the communication. Will it be helpful in decreasing the crime rates in India? Smart phones and Cloud based M2M, if integrated with existing databases of safety & security agencies over the API’s, may help identify the suspect against the criminal or terrorist activity. The identification might be done by comparing the images of crime or the free flow text describing the crime scene.

citizens. Safety & surveillance ensures a safe and secure environment, not just limited to video surveillance, emergency response, and technology enabled smart premise. Safety and security M2M applications are relevant to all of the domains such as home, medical and industrial. M2M has dramatically expanded the scope of available home security and safety products.”

SME CHANNELS 19 JULY 2015

COVER STORY

RISING FROM

ASHES Once PC assembling ruled the market; but as new mobility solutions took over it hit the desktop market badly, and in turn the PC assembling market saw a massive decline. But lately there has been a revival of the Do-it-yourself PC market though in different form factors. BY KARMA NEGI

karma@smechannels.com

orsair compares the PC DIY with LEGO set; always fun to assemble. Once commanding close to 50% of the PC market share, the advent of laptops and especially Tablets nibbled away its dominant position in the market, so much so that it was almost written off. But in the recent times it has risen again like a Phoenix from ashes. The industry disagress: “The DIY market was never written off ”, it only slowed down as laptops, tablets and later smartphones flooded the market.” While it may not see the same glory days but its future is being charted out in glowing words. While the PC assembling market as we knew may be dead but there are a segment of customers who refuse to let it die and vendors too are not far behind in marshalling the cause of DIY PC market. Corsair recently got into the PC market with DIY gaming machine Bulldog, Zotac has its ZBox and ECS has LIVA. DIY focused Gigabyte has opened new service centers in India to support DIY PC users. As

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part of its strategy Intel wants to reinvigorate the desktop market with new form factors like the Next Unit of Computing and portable All in Ones.

The Rise of DIY With its low PC penetration India still has untapped potential in the desktop market; and as per the industry DIY is helping in reviving this market with different form factor PCs. Today PCs are not confined to a specific form factor, and has evolved to mini PC, compute stick or USB which boasts of giving the same functionality as the standard PC and more. Gamers use high and ultra-high end configurations which need the biggest and meanest of form factors. Then there are SFF which are an ideal fit for Home and have designed to be a part of home décor says ADATA. Intel is coming out with Compute Stick or ‘PC on-a-stick’ which is expected to be the next big thing.

COVER STORY

SME CHANNELS 21 JULY 2015

COVER STORY

“WITH MORE PEOPLE FINDING IT EASIER FOR DIY AND THE PRODUCTS BEING AVAILABLE MORE EASILY, THE DIY MARKET WILL SEE A MUCH BETTER TRACTION SOON,” VISHAL PAREKH, MARKETING DIRECTOR, KINGSTON TECHNOLOGY - INDIA.

Corsair is launching the all new Bulldog in November 2015. Gigabyte, ASUS, Alienware, HP and a few others are already operational in the market. Though these new form factor PCs come at an initial cost but the benefits are much higher says the industry, be it in terms of energy efficiency, smaller footprint, lighter, faster work, less/no noise etc. “Energy efficiency with performance is the key

to shift on the small size form factor, new CPU/ GPU technology makes them 10 times energy efficient in past few years,” adds Deepak Gupta, Country Manager, Zotac India. “DIY India market is in the nascent stage and this could be termed as the initial turbulence. We see this as an opportunity and working towards making our product range available across price points. With more people finding it easier for DIY and the products being available more easily, the

FACTORS CONTRIBUTING TO DIY PC RISE Low PC penetration

Low Internet penetration

Gaming and entertainment industry

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“THOUGH THE BASE IS STILL QUITE LARGE, THE DEMAND FOR DIY IS NOT YET REACHED A LEVEL WHEREIN MORE RESOURCES NEED TO DIVESTED.” RICHARD TAN, MD & DIRECTOR, ADATA TECHNOLOGY INDIA PVT LTD.

DIY market will see a much better traction soon,” says Vishal Parekh, Marketing Director, Kingston Technology India. Today’s DIY PCs are much more powerful than the earlier ones and fulfils the needs of a niche segment of customers like gamers, enthusiasts or the entertainment industry. In addition, with the right components and quality manufacturer, the life of a DIY PC is considered longer than a laptop. “DIY market is not just about building PC,” says Vinay Shetty, Country Head, ASUS Technology Pvt Ltd., says, “this is the misconception that is adopted. DIY market is about giving the right solution to the customer as per the budget and need.” Gaming and enthusiast community are one of the strong driving forces for resurgence of the PC DIY market says Shetty, “With big brands like Microsoft and AMD backing Virtual Reality (VR) gaming, developers have once again shifted focus to the PC as a primary gaming platform.” Gamers and Entertainment industry users are two of the biggest consumers segment for the DIY segment followed by Corporate and SME/SMB users. Gupta replies, “Energy efficiency will be a key in the future, and SOHO segment will get updates

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COVER STORY

“WHILE IT IS EASIER TO SELL A LAPTOP BUT WHERE CUSTOMER RETENTION IS VERY DIFFICULT, HOWEVER IN A DIY PC A CHANNEL PARTNER CAN RETAIN HIS CUSTOMER BY WAY OF HIS VALUE ADDITION.” RAJESH GOENKA, VP (SALES AND MARKETING), RASHI PERIPHERALS.

EYEING THE PIE ECS “Presently we are among the Top three brands in India, which we want to consolidate further & make ECS as most preferred brand for Channel partners & offer right value proposition to end client.”

Zotac “We are of course a key player in Graphics card business where we have a significant position and while our ZBOX mini PC business is on upward trend, we are looking to have a significant market share in the whole DIY pie.”

Corsair “DIY never lost much market share in India. It has been stable with no growth YOY. With internet penetration, Indian mentality, gaming on the increase, PC has a bright and stable future.”

Asus “We are already leading the way when it comes to graphic cards and very much there in the motherboards department as well. We aim to widen that gap further by the end of 2015.”

Rashi “50% plus is our vision.”

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“DIY MARKET IS NOT JUST ABOUT BUILDING PC, … IT IS ABOUT GIVING THE RIGHT SOLUTION TO THE CUSTOMER AS PER THE BUDGET AND NEED.” VINAY SHETTY, COUNTRY HEAD ASUS TECHNOLOGY PVT LTD.

to their PCs hence I am sure that upgrade will be a sizable DIY market and of course enthusiast & gamers will be next.” Assembling a PC may intimidate a non-tech person but it is not a rocket science what one needs is basic knowledge about the system’s functioning and a sound knowledge about the build and budgets. M A Mannan, Country Manager, Corsair India, says, “One part of the target segment is the system integrators and IT professionals. The other major and most interesting part of this segment is people like you and me. Everyone has the ability to assemble a PC.”

Opportunities After lying low for sometime DIY has again started picking up in the market and has started affecting the Indian PC market too. Rapidly changing technology, design of the product, quality and variety of the products, easier approach, quicker support & personal touch are considered the drivers of DIY market. DIY PC allows lot of customisation. Parekh adds, “The very fact that there is

COVER STORY

“THE DIY MARKET PRESENTS A BIG OPPORTUNITY, ESPECIALLY IN THE UPCOUNTRY MARKETS, WHICH COMPRISE CLASS B, C AND D CITIES.” SUNIL GREWAL, DIRECTOR, GIGABYTE TECHNOLOGY (INDIA) PVT. LTD.

freedom in choosing the best package for each component, is itself an important driver for DIY. Another important factor is the increase in the awareness of available compatible components and knowledge about their potential.” “Though the base is still quite large, the demand for DIY is not yet reached a level wherein more

resources need to divested. It will take a couple of quarters for this segment to get in to full throttle,” says Richard Tan, MD & Director, ADATA Technology India Pvt Ltd. ECS sees the role of partner, VARs & SI growing in the country hence bigger opportunities. “While it is easier to sell a laptop where cus-

tomer retention is very difficult, however in a DIY PC a channel partner can retain his customer by way of his value addition. Also the opportunity to make some money is higher than selling conventional desktop and laptops. Thus DIY PC gives an improved profitability and end customer loyalty which is a key to the success of a partner,” replies Rajesh Goenka, VP (Sales and Marketing), Rashi Peripherals. Mannan says, “Channel partners always have the leverage of getting some more margins by offering DIY products. They understand very well by selling a tablet or laptop they end up getting a fixed margin but with PC components there is more space to play around.” As the market matures Gupta says lot of small player/non-brand will diminish automatically and will have either branded small PC or performance PC. Parekh adds that DIY encourages extreme customization and the customers are free to mixn-match standard compatible components to suit their requirements and even budgets. The same angle works at the end user level, SME/SMB level

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SME CHANNELS 25 JULY 2015

COVER STORY

“THE KIND OF CUSTOMIZATION, PERSONALIZE SUPPORT AT NO EXTRA COST WILL BE TWO KEY POINTS WHICH SME WILL FIND AS EXTRA VALUE ADDITION FROM DIY MARKET PLAYERS.” RAJSHEKHAR BHATT, COUNTRY MANAGER INDIA, ECS

and even at the corporate level. “This is a good opportunity for us, especially when we have such high quality standards and have products available at all price points.” Rashi claims to sell roughly five lakh units (5,00,000) in each quarter. “The number is stagnant however the ASP is now gradually climbing up,” informs Goenka. While the demand is there in both metros and non-metros, India Country Manager of Elitegroup Computer Systems Rajshekhar Bhatt says the % growth is much better in non-metro & smaller town/cities. Gupta says while C & D class are shifting to their first or second PC, metro’s shifting to enthusiast of performance PC. “The DiY market presents a big opportunity, especially in the upcountry markets, which comprise Class B, C and D cities. There is a definite pattern of a growing category of users in this region, who are tech-savvy, and are willing to pay a little more to get better products and services,” informs Sunil Grewal, Director, GIGABYTE Technology (India) Pvt. Ltd. Goenka adds, “All categories of city customer

in the SMB and home segment demand the DIY PC however the B and C class cities have comparatively higher demand.”

What it Means for SMEs? With their limited resources does or can the DIY concept give SMEs better alternatives? SMEs can get customized PCs suiting their requirements which can save money and also give them ample opportunity for scaling up in future. Bhatt says, “The kind of customization, personalize support at no extra cost will be two key points which SME will find as extra value addition from DIY market players.” Goenka says the DIY PC acceptance is highest in SME and gaming segment, and SME is the largest category of DIY PC currently. One very interesting feedback they have got from SME is that DIY PC is more secure than notebooks and hence they are preferring desktops. Mannan feels that with the pro-economy government bringing in many improvements in trade and commerce, SMEs have a great future and this is the right time to invest in technology. “It is a

NEW FORM FACTOR PCS Intel NUC

ZOTAC ZBOX

26 SME CHANNELS JULY 2015

“ENERGY EFFICIENCY WILL BE A KEY IN THE FUTURE, AND SOHO SEGMENT WILL GET UPDATES TO THEIR PCS HENCE I AM SURE THAT UPGRADE WILL BE A SIZABLE DIY MARKET AND OF COURSE ENTHUSIAST & GAMERS WILL BE NEXT.” DEEPAK GUPTA, COUNTRY MANAGER, ZOTAC INDIA

smart investment for SMEs as DIY PCs are very cost effective.” With their product range, and value proposition offered ECS hopes to become the top choice for SME customers. As for Adata its major offer for SMEs are SSDs and DRAM which contributes to a major chunk of their business.

Finally

ECS LIVA Intel compute stick

Corsair Bulldog

DIY PC market is still at a nascent stage and it will be sometime before we come to know its full acceptability in the market. It’s anticipated that once consumers exhaust the tablets and smartphones will start moving towards PC which is an encouraging sign for the industry. The low PC and internet penetration as seen as opportunity for the growth of PC market and the increasing in gaming and enthusiast community PC seems to have a bright and stable future ahead. While the overall prices are coming down for most system form factors only time will tell if the new form factors can help shoot the sales of DIY PC higher.

COVER STORY

“INTEL IS FOCUSSED ON REINVIGORATING PC” RAJIV BHALLA, DIRECTOR (SALES AND MARKETING), INTEL SOUTH ASIA

PC DIY Market The surge in the PC DIY market is due to the ongoing innovation in the PC segment with compelling features and form factors. New PCs offer new ways to intuitively interact with their PC, such as touch and the latest apps; greater ability to share multimedia content with others. New PCs also offer higher processing power that makes web browsing and page view feel fast. Users of new PCs with new components (HDD, graphics processors, displays etc.) can enjoy more lifelike and powerful gaming experiences. Intel is focussed on reinvigorating PC through compelling new products and new form factors like the Next Unit of Computing (NUCs) and portable All-in-Ones (AIOs) in addition to 2 in 1s, desktops, laptops and AIOs. For DIY enthusiasts Intel has created the Next Unit of Computing or NUC PC — a kit-form ultra-compact PC which users can configure and assemble. We recently launched a campaign `#MyPcMyPride’ to amplify the value of custom-built PC, meeting individual computing needs. Through this campaign, Intel seeks to illustrate how today’s systems, when compared to desktops from just five years ago, bring alive a whole new computing experience for users such as better graphics, superior audio and higher power efficiency at affordable price points.

Opportunities IDC’s research in 2014 suggests that end-user spending is looking up, with 66 percent of the respondents (in the IDC ConsumerScape surveys) zeroing in on PCs as their next purchase against devices like smartphones and tablets. Additionally, low penetration levels also open up huge opportunities in the India PC business.

Market for SME The DIY market is of strong relevance for the SME segment in India. Intel is driving various form factor innovations, along with its channel partners, to cater to SMEs and drive new usage models in the category. We see close to 20% of the overall consumption demand coming from SMEs SMEs can still benefit from building their own machines. DIY desktops can be customized to meet specific business & end user needs. The upgrades and repairs of these products are easier. And one can ensure the quality of every part that goes into the machine.

GTM One of the main areas of focus for Intel in 2015 is its PC strategy which aims to (i) reinvigorate the category through compelling new products, (ii) reinvent the category through new form factors like the NUCs and portable AIOs and (iii) lastly, remodel the category through brand new usage models and experiences.

SME CHANNELS 27 JULY 2015

SME CHAT

RAJESH KHURANA, COUNTRY MANAGER (SOUTH ASIA - INDIA & SAARC, ASEAN), SEAGATE TECHNOLOGY

40% OR MORE OF THE WORLD’S DIGITAL STORAGE IS ON A SEAGATE PRODUCT

In the past 50 years many established companies have been obliterated from the global map and many new companies have taken their place but there are also many companies which are still living healthy. One of those companies is Seagate which has been moving steadily against all waves for the last 35 years. SME Channels spoke to Rajesh Khurana, Country Manager (South Asia - India & SAARC, ASEAN), Seagate Technology, when the team is celebrating 35th year anniversary. Excerpts…

What is Seagate’s secret of success and sustenance for the last 35 years, as many companies have simply perished? The advent of the connected world has given rise to trends such as the consumerisation of IT, big data and enterprise mobility. These are creating the need for increasingly connected data ecosystems, and this is driving demand for digital storage capacity.Small businesses’ demand for digital storage is also rising, and this has created a need for more efficient and safer storage options. Seagate’s focus on continued innovation and ability to address the storage requirements of a broad range of organisations and individuals has helped the company to become the forefront of change. As depicted by our ‘living logo’, which was launched at the start of 2015, Seagate has evolved from just being a hard disk drive vendor to becoming a complete solutions and storage company. Today, 40% or more of the world’s digital storage is on a Seagate product. We sell to 8 out of 10 of the world’s largest global cloud providers and we have over 9,000 patents, so we are leading the market as well as the technology.

28 SME CHANNELS JULY 2015

What is the company’s strategy to cater to small businesses, which have completely different set of requirements? Seagate creates solutions that are customised for market needs. The SME segment is recognised as one of the critical pillars of the Indian economy. With almost 50 million SMEs and growing, it’s a world of limitless opportunities. SMEcompanies need the technology solutions that can optimally utilise existing resources to significantly increase the efficiency of their operations and the productivity of their employees. For example, there are many organisations with networks of up to 50 computers, and with little-tonone IT support available in-house. For cases like these, Seagate experts evaluate the storage needs and provide Networked Attached Storage (NAS) solutions. Designed to be easily up and running without dedicated IT support, Seagate NAS OS 4 helps small businesses stay organised and focused. What isthe strategy of the company to cater to world of virtual computing, cloud computing, IoT, Big Data, etc.?

To make the Internet of Things a reality, we clearly need to address the requirement for transformational storage and services solutions, because of the massive explosion in data. Seagate is the leader in enterprise storage and not surprisingly also at the heart of the cloud infrastructure.As a key partner to private and public cloud and managed services providers, Seagate technology is found in enterprise environments and cloud data centres, and is used by managed service providers to small businesses and consumers. In other words, Seagate has been enabling cloud computing and cloud storage from the data centre to your pocket for some time. Based on our decades of experience in highdensity, large-scale enterprise, institution, government, managed services and co-location environments,we see an opportunity to offer new and emerging technologies from a cloud perspective to deliver the infrastructure that modern organisations need, innovating across the full information stack. How is the company approaching the Indian market, which is riding an agenda of digitization, make in India

SME CHAT

and massive infrastructural refresh? India is a key market for Seagate and it sees a plethora of opportunities here. Consumers in India are rapidly embracing and adopting new technologies like cloud and portable storage, and several visionary government campaigns have opened up many new avenues for Seagate as a company. Under the Digital India campaign, we expectto see deeper mobile device penetration and increasing use of video, big data analytics and the cloud. All of this will continue to drive data growth and require larger and more effective storage solutions. Also, the Indian government’s Smart City vision will generate a greater dependency on technology and hence an amplified need for critical data storage, analysis and retrieval. Seagate has the expertise and experience to help organisations and consumers benefit from these initiatives. As the leader in storage solutions, Seagate will continue to bring to market innovative solutions that will meet evolving business and consumer lifestyle needs.

“WE SELL TO 8 OUT OF 10 OF THE WORLD’S LARGEST GLOBAL CLOUD PROVIDERS AND WE HAVE OVER 9,000 PATENTS, SO WE ARE LEADING THE MARKET AS WELL AS THE TECHNOLOGY.”

What is the Indian strategy from the partners’ perspective? Seagate works very closely with its partners in India to deliver best-in-class storage solutions and innovations to customers. We have a very loyal base of partners in India and continuously take partner and customer feedback to ensure we create a win-win scenario. Extensive and close partnerships with channels are essential for gaining success in the market. Seagate has been collaborating closely with its partners to deliver an unparalleled record of innovation to the market. The Seagate Partner Program provides highpowered services to increase profitability of its channel partners and meet their specific business needs. This program includes an interactive web portal for easy access to value-added information, training sessions and customer support. In addition, Seagate enhanced the customer support network reach to areas where there may be no SeaCareCenters (Seagate’s official customer service centers) by collaborating with its Seagate Partner Program members. Similarly, the establishment of the Seagate Regional Customer Councils (RCCs) is an important pioneering initiative from Seagate to gain direct partner analysis and input to ensure the effectiveness of Seagate’s programs in India. The RCCs comprise enterprise partners, system integrators, retail partners and sub-distributors invited from all regions of India.

SME CHANNELS 29 JULY 2015

SME TREND

F-SECURE ASSERTS MARKET STRATEGY Despite its late entry Finnish anti-virus company F-Secure is bullish on the India market BY: KARMA NEGI

karma@smechannels.com

hough a late entrant in the crowded security market Finnish anti-virus company F-Secure has been operating in India for the last seven years with focus on telecom operator business line; and it was only last year that it ventured into corporate segment and channels. Since then it has been aggressively building its market and this year too is proactively working around partner expansion and enablement, adding more resources, pushing validated leads to partners. “We have been present in India since 2007, but our focus was mainly on our telecom operator business line. But for more than a year we have ventured into corporate segment and channels and now have sizable partners working in the country; and are adding new customers and partners across different territories,” says Nishant Sharma, National Head (Channels - India and SAARC), F-Secure. Last year, he informs, they brought in channels and customers; and are still expanding business across country, and hopes this year should be better than the last one. “In terms of channel

30 SME CHANNELS JULY 2015

NISHANT SHARMA, NATIONAL HEAD (CHANNELS - INDIA AND SAARC), F-SECURE.

“...NEXT QUARTER WE HAVE SOME PRODUCT LAUNCHES LINED-UP FOR WHICH WE WILL BE CONDUCTING MULTI-CITY TOUR UNDER WHICH WE WILL BE COVERING FOUR MAJOR CITIES FOR THIS LAUNCH.” expansion, customer acquisition, and broader product portfolio we are getting into the market with the entire product line,” Sharma informs. Later this year it plans to come out with a new product line which he says will take F-Secure to a ‘different league’ in security. With a team of 18 people F-Secure is present

in Mumbai, Chennai, Hyderabad, and has inside sales team in Delhi and a separate team which handles govt line of business, and every location is supported by pre sales. Today F-Secure’s product portfolio includes: security-as-a-service (SaaS), endpoint security, data center security, and email security. To increase the adoption of SaaS F-Secure is talking to CIOs and CFOs to help them understand why it makes sense to move from Capex to Opexbased security and has been pushing this security portfolio with some of the managed service providers. While their offering is mainly attractive to the SMBs, enterprises too have started showing interest says Sharma. “SaaS is more attractive for SMBs as organisations are still worried on why they should move to the cloud but now even large enterprises too have started eliciting interest.” F-Secure’s data center security - physical/ virtual or Linux based - too has been getting decent amount of traction in the market informs Sharma. With 60 plus active partners F-Secure wants to increase this to 120 by the end of this financial year (which ends in Dec); and for its 200 plus partners in the country it plans to increase the number to more than 400 by this year end. In the month of February it released its partner program in the country which saw participation from more than 50 plus partners. Today, it has five Gold partners and plans to upgrade couple of partners to Platinum by the end of this year. It’s also chalking out aggressive plans for increasing its footprint in tier 2 -3 cities as well, and has not only started hiring more resources but are also leveraging on its distributors to penetrate deeper into these cities. “We are doing various programs for the channel; and for the new products we will be conducting multi-city tour under which we will be covering four major cities for this launch. Our distributor RAH Infotech will help us in driving this business into tier 2 and 3 cities, and in some other cities we will put in our own resources,” answers Sharma.

SME TREND

WINMAGIC: TUNING

THE INDIA CHAPTER The data encryption company is aggressively eyeing the burgeoning India security market BY: KARMA NEGI

karma@smechannels.com

relatively new player in the India data security market Winmagic, provider of data encryption solutions, is bulking up its India footprint with aggressive plans by appointing channel partners, eyeing the government sector, aggressively going after enterprises and launching new solutions into the market. Says Winmagic’s Chief Operating Officer Mark Hickman, “India is one of the core markets where we see aggressive growth and while it may not be as mature as some of the security markets in other countries but is rapidly becoming one. Here the challenges we face are in terms of legislation and compliance which are a little behind the others but is definitely catching up.” The company has been in India for the last two years and Mark who joined Winmagic five years

MARK HICKMAN, CHIEF OPERATING OFFICER WINMAGIC

“IT TAKES LONGER TO CRACK INTO THE GOVERNMENT BUSINESS HENCE WE WILL MOVE INTO THAT SPACE NEXT YEAR AS A MAJOR FOCUS AREA.” back visits India once every quarter. In the last nine months Winmagic ramped up its activities and got an ecosystem in place through significant

investments like appointing Bangalore-based Technobind as their distributor. And plans to double its footprint in India. With a headcount of 18 people the company is headquartered in Delhi, and recently it also inaugurated its support center in Chandigarh which will become operation from August 1 with four to five people. In addition, substantial investment is also being funnelled into creating a vibrant channel community. Come next year the government sector will be a major focus area for the company. Hickman says, “It takes longer to crack into the government business hence we will move into that space next year as a major focus area.” Winmagic’s customers in India number around 60 which cover both large and mid-market enterprises. With 35 active channel partners across the three regions (Delhi NCR, Chennai, Bangalore and Hyderabad, Mumbai and Pune), Winmagic is on an expansion mode and are adding in more partners and hopes to witness 100% growth (in partners) by march next year. In the next six months Winmagic hopes to roll out its cloud services offerings in the country. In Japan it has a tie-up with NEC for its managed service offerings for the last three years; and is looking at something on similar lines for India. “We have managed services in North America around insurance and are looking at similar kind of model for Europe and India as well. For this we are on the lookout for right kind of partners and hope something concrete will happen in the next six months.” The next product area he is looking at is application encryption. As it’s a complex and difficult area, Hickman says they will prefer tie-ups with people who are into this segment, which will take another 18-24 months. In October the market will see the launch of Winmagic Cloud File; and Cloud storage on Amazon and Azure next year.

SME CHANNELS 31 JULY 2015

SME CHAT

RAJIV SODHI, VP & MD, GODADDY

“SMALL BUSINESSES WILL LEAD THE CHARGE”

With 48 million small businesses in India GoDaddy aims to make the Internet relevant for small business owners. In a chat with SME Channels Rajiv Sodhi, VP & MD, GoDaddy India talks his belief that small businesses will lead the charge for the Internet in India.

What kind of growth is the company looking at today in India and where is this growth likely to come from? India has close to 48 million small businesses and presents the second largest base of SMBs in the world. However, only 600,000 of them are present online. We believe that small businesses will lead the charge for the Internet in India and that’s where the opportunity lies. What is your channel strategy in India? Please shed more light on your India Partner Program We believe that India is a ‘Do-it-for-me’ market. Unlike the West, in India customers expect someone to create an online presence for them. Therefore, a robust channel partner ecosystem is integral to our India strategy. Our channel partners are the ones who take our end solutions and tools to the consumers, help us in reaching out to them and educate them on the inherent benefits that the Internet has to offer. Our Partner Program consists of two levels: Registered and Certified that provide the products and tools partners need to help run a profitable business. Our robust Reseller Control Center lets them manage their storefront, account settings and customers; run reports to track sales and commissions; beef up their marketing efforts; and more.

32 SME CHANNELS JULY 2015

Today our partners and resellers are well-positioned and equipped to offer the right solutions. We work very closely with them to offer the full suite of products needed for small businesses to succeed in setting up and managing their businesses online. We work with Microsoft in offering Microsoft Office 365 from GoDaddy, bringing enterprise solutions to small businesses. Microsoft productivity products like Word, Excel and PowerPoint help small businesses manage their business by allowing access to files anywhere, while at same collaborating with team members. It’s like having a virtual office for running a small business, keeping in close contact with customers. We have products and services especially created for Web Professionals, Web Pros. For companies are that are creating websites for small business owners, GoDaddy offers a robust and secure platform to host their client’s websites and tools to help manage the Web Pro’s business. Solutions include dashboard views with CPanel, security monitoring and patching and virtual private servers. What are some of the benefits your channel partners enjoy? GoDaddy’s India Partner Program provides partners and resellers with an unmatched opportunity to expand their business. Their customers can choose from a comprehensive product portfolio,

with higher margins for them. All backed by our world-class customer support. In addition to an opportunity to expand their product offerings and gaining access to other products from GoDaddy, such as Web Hosting, SSL certificates and Website Builder, partners benefit from: l Increased brand recognition through GoDaddy’s powerful co-marketing efforts, promotions, and contests l Access to industry leading prices on domains, hosting, email, SSL and other products l Ability to set own prices and create attractive promotions l Enhance sales & technical knowledge through free training sessions l Access to award winning 24/7 Sales and Tech support to partners as well as their customers l Leverage GoDaddy consultants to close sales on partner’s behalf l Dedicated partner program helpline l Dedicated GoDaddy Business Development Manager, who serves as a consultant and a troubleshooter for partners l Dedicated Account Manager to plan business l Free customizable online storefront accessible over desktop & mobile Can you share success stories of some of your channel partners? GoDaddy prides itself in being a trusted partner committed to supporting and nurturing partners’

SME CHAT

“TODAY OUR PARTNERS AND RESELLERS ARE WELL-POSITIONED AND EQUIPPED TO OFFER THE RIGHT SOLUTIONS.”

businesses in India by providing world-class products and support services, thereby helping them grow and achieve business success. For instance, GoDaddy enabled Bhubaneswarbased channel partner Suryanandan.net to become one of India’s leading web hosting companies. Suryanandan became a part of GoDaddy’s India Partner Program in 2013 and today, serves more than 8,500 customers. Through GoDaddy, Suryanandan.net offers its customers a comprehensive suite of products including domain name registration, Web hosting, server solutions, email solutions and Web design. Another great example is HostingRaja, a Bangalore-based channel partner, who reported a 30% increase in revenue since it became a GoDaddy Certified Reseller. Through GoDaddy, HostingRaja offers its customers domain name registration, Virtual Private Servers and Dedicated Servers. Please share some of your challenges today? How do you plan to overcome these? Many small business owners in India perceive the

Internet to be too complex or are concerned that building a website is a massive financial investment in itself. They also may not realize the benefits of having a website on the Internet. GoDaddy is working to educate consumers and business owners about how easy and affordable it really is to build an online identity. With our latest offer - ‘Get Online Today’, a small business owner can establish a presence for their business on the Internet. Get Online Today’s package comprises a domain name, subscription to GoDaddy’s Website Builder and Microsoft Office 365 from GoDaddy for Rs. 99 per month for the first year, with an annual purchase. Additionally, we are working relentlessly to bring more and more people online. Since our entry in India in 2012, we have released a number of marketing campaigns, all of which aim at driving home the point that a compelling online presence can significantly transform a business. By featuring GoDaddy products and services designed to help small businesses create and manage their business online at attractive prices, we hope that small business owners in India will decide to get started.

To help make the process easier, GoDaddy provides support and guidance to customers at every stage—this is intrinsic to our global and India strategy. We offer our award-winning, 24/7 local customer care where any customer can call our care center and an expert will be available to walk them through the process of creating a website step-by-step. What are some of the tech trends in the digital space that will define the way future digital frontier is shaped? As a recent eMarketer report suggests, India will see double-digit growth till 2018 in its Internet population – higher than any other country in the Asia Pacific. As more small business owners recognize the opportunities available when having a presence online with a website, we believe domain name penetration relative to the Internet population is also set to grow. Currently, for India, it stands at just about two percent, in comparison to a more mature market like the U.S. where domain name penetration is upwards of 20 percent.

SME CHANNELS 33 JULY 2015

SME CHAT

SHAILENDRA TRIVEDI, DIRECTOR (OPERATIONS AND CHANNEL DEVELOPMENT), R&M

“WILL LOOK TO GROW ACROSS ALL SEGMENTS...” In 2014 the structured cabling market in India witnessed a growth trajectory though at a slower rate. In a chat with SME Channels Shailendra Trivedi, Director (Operations and Channel Development), R&M talks about their strategy for 2015.

How has been the performance of the Structured Cabling market in India? What is the size of the market? The perception that global recession has had its effects on the best of economies is true. India has not been insulated from its effect, but it’s predominantly been a slow down. This can be seen in the way the markets have performed and the cautious steps that had been taken by investors too. From the industry standpoint, we saw many expansion plans that were stalled and recruitments frozen. Considering the dependency on customers for business, the structured cabling market was also slow. Today, the market has recovered and is moving towards positive growth. We witnessed this positivity as companies previously hit by recession have now moved into expansion mode with hiring of new staff, and infrastructure. Through these companies we foresee larger volumes of business transactions and with it higher data, and voice transmission requirements emerging. As positivity returns to the market what will be your roadmap for FY15-16? R&M was successful across a majority of the verticals last year, and we look forward to achieving the same in the coming year. R&M products and solutions have been used in a myriad of sectors like IT/ITES, Manufacturing, BFSI, Healthcare,

34 SME CHANNELS JULY 2015

Education, Automotive, Telecom, etc. to name a few. Hence we look forward to providing industry specific solutions and build a stronger brand presence across the country. As always we will look to grow across all segments of our business capabilities. We have a competitive portfolio of solutions that benefit all the segments. We have become more competitive with our product portfolio after acquiring a company last year. This not only increases our employee strength but also makes us better equipped to handle any requirement. Telecom is a rapidly growing market and we look to be an active part of that growth. R&M has invested time and money into innovation every year. We have seen positives through our unique differentiation in product design and we believe we will continue to see this in the future too. For achieving this what will be your GTM? Our go-to-market strategy will be two-fold: Go to Customer – We look to establish the positioning of our products with the customer to better understand the value proposition that R&M offers. We strongly highlight our attention to product design, our compliance with industry standards and the quality of our products and solutions. Go to Partners – We value our partners and their efforts. We ensure our support through

conducting various technical and installation training programs. Our dedicated technical support to them helps to carry out complex projects with ease and to the highest level of customer satisfaction What are the latest technology trends in structure cabling? Structured cabling has seen more implementations of Automated Infrastructure Management systems. This enables organizations to monitor their network and control it in case of any errors, hence reducing downtime drastically. We can see developments in new Cat.7 and Cat.8 technologies being taken forward by companies to help better data transmission but that’s something for the future at the moment. In the year 2014 the structured cabling market in India was on a growth trajectory but at slower pace. Copper still has a long inning to play in structured cabling. Fiber is showing a surge in OM3 as it is a good option in data centers based on the current standards. With newer technologies in Fiber coming in we will see a larger use of fiber for various projects. We can see the use of pre-terminated solutions for ease of implementation at various verticals. In all this what role will your channel partners play? R&M’s road shows benefit our partners because it shows our support in their region and we are

SME CHAT

trying to build a stronger awareness in their region to make them more competitive. R&M believes in long term successful relationships, hence our partners can expect the utmost support from us. We look to build brand awareness through road shows across the country. We have already mapped out multiple cities to cover in 2015. We expect to conduct roadshows in at least one city per month. Brief us about your QPP training program The R&M Qualified Partner Program (QPP) covers training, certification and long-term support for all R&M partners who sell R&M cabling systems. With QPP, R&M ensures top-notch training and installation worldwide. In our 3-level warranty program, we guarantee the proper functioning of the R&M cabling system and the transmission of all ratified network services. The warranty is extended through certified partners who are trained under the Qualified Partner Program (QPP). R&M’s approach along with its comprehensive warranty program ensures increased customer satisfaction and perfect operational reliability.

“WE LOOK FORWARD TO PROVIDING INDUSTRY SPECIFIC SOLUTIONS AND BUILD A STRONGER BRAND PRESENCE ACROSS THE COUNTRY.”

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SME CHANNELS 35 JULY 2015

SME CHAT

BALU G NAIR, MANAGING PARTNER, VALENCE TECHNOLOGIES, COCHIN

“OUR NETWORK IS WIDE SPREAD” Telecom market in India is growing by 25-30% in the SME segment says Balu G Nair, Managing Partner, Valence Technologies, Cochin. In a chat with SME Channels Nair talks about the potential Matrix has in the market.

Brief us about your company? Valence Technologies started in 2013, as MSP solely for Matrix Products and are exclusively into channel sales. We have put lot of efforts to groom the channel network by imparting regular training, pre-sales and post-sales support. We have been achieving our goals year after year with an average growth rate of 25-30%. What is your turnover and growth percentage? Last year our turnover touched Rs. 1.8 crores and has grown by 30%. What is your strength in terms of market reach and others? We have created a strong channel network across Kerala. Our network is wide spread and has representation in all the cities and towns of Kerala. We also enjoy the support of consultants and architects. What kind of solutions and products you are dealing in? We deal in entire range of Matrix products. Matrix being an established player in the telecom domain has more than 500 customers using 50 ports and above. We address to healthcare, education and tourism markets. We also have a large base of hospitality customers with PMS integration.

36 SME CHANNELS JULY 2015

How do you find telecom market in India? Telecom market in India is growing by 25-30% in the SME segment. SME market, in the last few years, has been driven majorly by Telecos which has declined this year and the open market has improved resulting in customers making key decision for products which is a positive sign of growth in the market. Also we have a large replacement market which is going to be a sizeable business opportunity. What kind of telecom solutions you have? Today, apart from point to point voice call over the traditional PBX, market demands innovative technologies like IP Calling, Video Calls, Video Conferencing, Interfaces like PRI/GSM and CTI/ CRM which are Telecom solutions. How do you find Matrix products in terms of its advantages vis-àvis other brands? Matrix is SUBSTANCE brand. Substance is in the DNA of Matrix solutions. Substance in the form of technology, depth, genuineness and going beyond the mere outer façade and offer more values in all the areas. This is what differentiates Matrix from the lot. Matrix solutions are packed with More. More productivity, more applications, more flexibility, more functions, more features,

“COMPETITION WITH MNC BRANDS IS ONE OF THE MAJOR CHALLENGES THAT WE FACE.” more cost saving, more reliability, and more support. Matrix positioning is based on offering more of these true inherent values which customers expect from infrastructure solutions What is the potential and challenge for Matrix in the market? Matrix products have a great potential in SME and large enterprises, housing apartments, hospitality, healthcare and education sectors. Competition with MNC brands is one of the major challenges that we face. What the company needs to do to improve the market share? More branding activities need to be planned by the company; customer database need to be regularly updated with the new and upcoming products at regular intervals. As a partner what kind of products you want to add this year? We shall add more telecom and security products bundled as solutions with the existing product portfolio.

MATRIX

CASE STUDY

MATRIX SOLUTIONS REDUCES 40% CABLING COST FOR BINAYAK GROUP For an upcoming project of multiple residential towers, the firm wanted to set a communication network

INTRODUCTION Binayak Group is a Kolkata based real estate firm providing a wide range of residential and commercial projects. For an upcoming project of multiple residential towers, the firm wanted to set a communication network. They wanted an IP based intercom system to minimize cabling costs. Also, the communication system had to be scalable for future expansion and manageable from remote location.

CHALLENGES The group required an intercom solution that can overcome following challenges: l Alternative solution for complex cabling and costs associated with traditional intercom systems. l Connectivity between two systems and transparent availability of calling features. l Scalability of system capacity to support future expansion plans. l Advanced intercom features to map flat to extension numbers, security extensions, security alarm and reporting, paging with public addressing system.

SOLUTION Matrix along with channel partner - Amtel

MATRIX COMSEC Established in 1991, Matrix is a leader in Telecom and Security solutions for modern businesses and enterprises.

CASE SUMMARY LOCATION India SYSTEMS INSTALLED ETERNITY LE and ETERNITY ME – The IP-PBXs

RESULTS Reduced up to 40% of Cabling Cost • Residents can communicate quickly between the blocks just by dialing extension numbers. • Easy to manage and configure the system with web based GUI. • Open to future scalability plans.

Communication offered IP based Building Intercom solution. Matrix offered ETERNITY LE and ETERNITY ME – The IP-PBXs for two different blocks with 10+ residential towers in each block. Further, both the blocks were interconnected over IP through optic fiber network which eliminated one-to-one cabling of extensions in both the blocks. This eliminated complex cabling between two blocks and subsequently reduced the cabling cost up to 40%. Matrix Building Intercom solution provides a compact platform with conve-

nient features and flexible functionalities, eliminating the need of large power supply and multiple cabinets. l Block A – 15 Towers each with 50 Flats Connected with ETERNITY LE l Block B – 11 Towers each with 29 Flats Connected with ETERNITY ME l Reduced Cabling Costs by connecting separate Towers over Peer-to-Peer IP Networking. l Remote management of all systems eliminating personal site visits for configurations or minor changes

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GUEST COLUMN

VIRTUALIZED SERVER ROOM: COMMON CHALLENGES FACED BY SMBS GURUDUTT M, Director (Channel & Midmarket Business), Schneider Electric IT Business India BRIEF PROFILE As the Director for Channel & Midmarket Business in India, Gurudutt is responsible for spearheading the sales efforts in the Home and SMB market segments in India, Sri Lanka and Bangladesh. He is also responsible for expanding the channel partner reach and geographic penetration by leveraging expanded product portfolio and increasing collaboration for cross-selling within channel. He joined Schneider Electric from Hewlett Packard with sales and business development experience of around 15 years. Gurudutt has gained expertise in driving business through strong working relationships with distributors, system integrators and channel partners during his previous assignments at HP, Sun Microsystems, WeP/Wipro. Gurudutt is an Electronics Engineer with a Post Graduate Diploma in Business Administration from the Indian Institute of Management, Bangalore.

38 SME CHANNELS JULY 2015

SMBs need proper guidance because they have fewer resources and experience to appropriately design and manage their IT infrastructure

While server virtualization has been available as a tool for companies to consolidate their IT footprint for many years, there has not been widespread adoption of the technology until the last few. However, many smaller companies are finding it difficult to know where to start when it comes to properly designing, maintaining and optimizing their IT infrastructures when they adopt it. There is an abundance of information on how to achieve these goals for larger data centers, but very little guidance for small to medium-sized businesses (SMBs). Proper guidance is even more critical for SMBs because they have fewer resources and experience to appropriately design and manage their IT infrastructure. Furthermore, an SMBâ&#x20AC;&#x2122;s IT infrastructure is not only their connection to data in the cloud, but also a critical part of business continuity and success. Listed below are some of the common issues SMBs face as they strive to achieve energy efficiency and maximize operations in their wiring closets and server rooms, as well as suggest solutions and best practices for helping overcome these challenges. Challenge 1: Protecting and organizing consolidated, virtualized servers and networking gear SMBs that have virtualized part or all of their servers and processes have taken a key step to making their IT infrastructure more efficient, but post-virtualized physical equipment, while there is less of it, is even more critical than ever before and in need of protection. Furthermore, organizing IT equipment in one place can lead to complications with availability.

Solution: SMBs can ensure critical servers operate in the right environmental conditions via rack enclosures properly designed for servers and networking environments. This type of enclosure features capabilities including cable management and power distribution, enabling better organization, mitigating human error when troubleshooting, and helping to isolate hot and cold air streams. SMBs should also maintain availability of on-site equipment by protecting it from power outages, physical, environmental and security threats with Power Distribution Units (PDU) and Uninterruptible Power Supply (UPS). Some types of PDUs enable customizable power control and active monitoring to restrict unauthorized use of individual outlets and avoid circuit overload. UPS systems provide runtime when utility power fails, keeping critical computing and connection equipment operational. Challenge 2: Safely shutting down virtual servers Virtual environments are becoming easier to implement and manage, but they still rely on critical power and cooling support from IT infrastructure that can be susce ptible to power outages. Solution: Ideally, any IT installation will use either a generator or extended battery packs with the UPSs to maximize run time to ride through a prolonged blackout. However, if neither solution is available, safe shutdown software and preconfigured equipment, such as UPS or PDU systems can be extremely useful in protecting servers, applications, and data from corruption. Look for solutions with remote management capabilities and proactive notifications and warnings on power issues,

GUEST COLUMN

outages, and battery life. Challenge 3: Deploying IT and networking equipment outside of a dedicated IT space Non-dedicated IT spaces, which many SMBs use for their IT equipment, can suffer from a lack of available space for new IT deployments. Solution: Utilizing enclosures designed specifically for deploying equipment in nondedicated spaces can provide the same power, cooling and protection capabilities you would receive in a dedicated IT space. Fan-ventilated, sound-proofed enclosures with UPS systems and cable management provide critical power backup and remote monitoring capabilities while also ensuring a near and organized deployment that is easy to install and manage. Challenge 4: Minimizing the use of floor space Securing equipment can be difficult when there is a lack of floor space, a challenge faced by many SMBs. Solution: Wall-mounted solutions are ideal for IT environments where floor space is unavailable. Look for solutions that are designed to easily accommodate all types of equipment and arrive with reversible mounting rails, allowing for multiple mounting options. Enclosures that

pivot off the wall provide easier equipment access for maintenance and installation. Ideally, a rack height of 13U will leave just enough space for the distributed equipment that keeps a building connected. Challenge 5: Making the most of your space: installing IT equipment into tight spaces and expanding server room capacity Smaller racks limit the amount and availability of equipment that can be installed in the network closet, while large equipment is cumbersome and inappropriate for tight corners and small closets, which are commonly found in SMB IT spaces. Solution: Utilize flexible solutions that allow for quick scalability and are low in cost to help make the best use of space, no matter the shape or square footage. Slim, two-post racks and monitoring equipment allow for optimal organization, eliminating the need to enter the cramped IT space. Vertical cable managers can also maintain organized cables to simplify cable routing and installation. Remote monitoring software provides a centralized view into the utilization of current equipment for capacity planning as well as optimization purposes. Challenge 6: Optimizing space in a consolidated server room Consolidating equipment without redesigning

or changing the IT space can increase unnecessary costs for power and cooling. Solution: Deploying easily-scalable server room architecture takes advantage of spaces already containing cooling capabilities. A simple, repeatable architecture for installations in 3 kVA increments can provide rack-level UPS power protection and enough outlets to accommodate a mix of servers and networking equipment. Challenge 7: Controlling costs with small server rooms and network closets Ensuring protection, appropriate cooling and availability of IT equipment can be expensive, especially for SMBs without a major budget to allot to network closets. Solution: Low cost Rack solutions can manage equipment to allow for optimal cooling, and are easy to install. A four-post open frame rack can be a simple way to keep equipment organized and off the floor. By following this practical, easy-to-understand guide, SMBs facing challenges associated with deploying IT equipment in smaller spaces can realize improved efficiency, streamlined operations and increased equipment protection. In addition, reducing the risk of downtime will further lead to more profitable business and a better customer experience.

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A DAY IN THE LEADERS’ LIFE

LET’S SEE WHAT HE HAS TO SAY ABOUT HIS

EVERYDAY SCHEDULE

AND HOW IT HELPS HIM TO LOOK FORWARD IN LIFE. FITNESS REGIME I play badminton during weekends

LIFE AT WORK I work from home. The first thing that I do is go through calendar for the day. My day starts at 6:30 am and can go up to late in the evening depending on the WW calls.

LIFE WHEN NOT WORKING Mostly read and catch up with house hold chores. Spend time with family; go to movies, visit friends/ relatives or family sports. I like to go to new and interesting places for vacation with family. Preferred places are beaches, historic sites. To keep myself stress free I play racquet games and sweating it out really gives relief. Extra hours of sleep also are a good stress buster during

weekends.

post graduate in marketing from T.A. Pai Management Institute, Anoop Nambiar holds the position of Director - Channel Sales at IBM Asia Pacific. During his illustrious career spanning 22 years, he has served many companies including Wipro, Lenovo, and finally IBM and donned many responsible positions on APAC level. His mantra of success has been to keep his life simple in order to stay healthy and stress free. A family person, whose spouse too works in IBM, he has two teenage kids - daughter in college and son in high school. His mantra is to eat simple and indulge in sport to keep healthy, which he practises religiously. He believes if one can have stress free home environment, one can definitely manage stress at work; therefore he follows a simple diet unless he is travelling.

BREAKFAST Prefers South Indian cuisines like Dosa, Idli,Appam or Puttu

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HOBBIES Mostly playing and watching different types of sports. I prefer reading management books and like to watch all kinds of movies.

ADVICE TO PEERS One must understand the importance of stamina and physical fitness, both physical and mental which is required to

ANOOP NAMBIAR, IBM.

manage the ever rising work load. Fitter

“IF ONE CAN HAVE STRESS FREE HOME ENVIRONMENT, HE CAN DEFINITELY MANAGE STRESS AT WORK.”

clarity of thought and decision making.

body means agile mind, and improved Good sleep is also important to give brain adequate recovery time of intense workload. Lastly, if one can manage stress free home environment, then you can definitely manage any stress at work place.

LUNCH AND DINNER Prefers Roti/ Rice, Dal & Sabzi.

WHILE TRAVELLING All kinds of food in different countries.

REVIEW

PRODUCT

NETGEAR R6220 WIFI ROUTER

NETGEAR R6220, AC1200 Smart WiFi

MATRIX SETU VG – MULTI-SIM VOIP TO GSM/3G GATEWAY BY MANAS RANJAN

band gigabit Wi-Fi and falls in the category of 802.11ac wireless products. With its new and enhanced features, it supports new and upgraded devices like PC, MAC, iPhone, iPad, Android devices etc. with improved network speed. NETGEAR Genie App – a mobile dash-

info@smechannels.com

MATRIX SETU VG is a compact VoIP-GSM gateway with up to 4/8 GSM and 3G SIM support. Integrated GSM/3G connectivity and open standard SIP support enables SETU VG gateway to easily connect with leading IP phone systems, software based IP-PBXs, hosted and SIP trunking services. SETU VG also delivers value added features such as hot swapping of SIM cards, remote SIM balance inquiry and recharge, automatic number translation, configurable call minutes, SMS notifications, monitoring and auto provisioning for mass deployments. This makes SETU VG an ideal GSM trunking solution for Enterprises, Service Providers, Call centers, Transportation, Healthcare, Hospitality, Manufacturing, Retail chains and areas with limited landline and internet connectivity such as remote project offices, rural and educational institutions. SETU VG gateway helps organizations making huge number of calls over mobile networks to drastically cut down recurring telephony bills. When connected with existing hardware or software based IP phone system, SETU VG allows extension users to place outbound calls using integrated mobile SIMs similar to landline trunks. This in turn eliminates PSTN inter-connection charges of fixed-to-mobile calls by converting them into mobile-tomobile calls. SETU VG also delivers value added features such as host swapping of SIM cards, SIM balance recharge from GUI and high-speed internet access over 3G. This makes it ideal solution for small & medium enterprises, remote offices and project sites, rural and educational institutions.

Router with External Antennas offers a dual

board used to manage, monitor and repair

FEATURES

the network, lets users easily monitor, con-

n Up to 8 Hot Swappable GSM/3G

nect and control their home network from

SIMs

a PC, Mac, tablet or smartphone. NETGEAR

n 3G Voice and Data

genie app allows to share and stream music

n TLS/SRTP Security

or videos, diagnose and repair network

n TR-069 Auto-Configuration n SIP Interoperability n Call Details Record – 2000 Calls n SMS Notification n Global GSM/3G Support

issues, set up parental controls and more. With simultaneous dual-band WiFi technology, the router offers speeds up to 300Mbps at 2.4 GHz and 867 Mbps at 5 GHz and avoids interference, ensuring top

PRICE

WiFi speeds and reliable connections. Gigabit

On Request

Ethernet ports and USB port to connect

CONTACT Prashant Kaushik,91 95587 10955, Email: prashant.kaushik@ Matrixcomsec.com

WARRANTY On Request

local devices can also be used. WiFi& power on/off button is a convenient way for power savings. Push ‘N’ Connect button allows for easy push button WiFi connections (WPS). Guest network access option provides separate and secure access for your guests. The router is DLNA compatible.

OVERALL RATING

NETGEAR MyMedia provides the ability to find photos, video or music files anywhere on the network and play them on any DLNA media player. Support for AirPrint enables you to print to any USB or networked printer directly from an Apple iPad or iPhone.

n Price: MRP of Rs. 9, 500/- Warranty: 2-Year Contact: www.netgear.com

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PRODUCT

NEW ARRIVALS

RDP

RDP ZERO CLIENT AL-400 TP-LINK

TP-LINK TL-WR720N RDP ZERO Client A ‘ L-400’ has redefined sharing Computing Solutions by Overcoming the drawback of existing Traditional Thin Clients by giving uncompromised. Rich Desktop experience at a PC cost, it has got 4 USB 2.0 Ports, 1 VGA & 1 1GBPS LAN Port, Audio in & Audio out. Because of its Tiny size 124mm (W)X 75mm(L)X 26(H) we can easily mount back on monitor backside so that completely save 100 % Deskspace, results can effectively Operate More number of devices in modest workspaces. RDP AL-400 is first in its class having versatile features like the following: Rich Multimedia Support: It Supports Full HD Videos/Movies users will experience Real PC Quality resolution up to 1920X1080 at full frames. Supports 50 Local Videos & 30 Online videos at a time without any lagging and choppy kind of experience Rich Desktop Experience: In virtualization network display quality is biggest challenge for traditional Thin Clients/Zero Clients in the market, surpassing those drawbacks RDP Zero Client AL-400 gives a smooth Desktop Experience by reducing the consumption of CPU resources and network bandwidth. n Price: 7500/- + Taxes, Warranty: 3 years, Contact: 1800 200 2444

TP-LINK TL-WR720N 150MBPS Wireless N Router allows users to enjoy a high quality experience when video streaming, using VoIP, or gaming online wirelessly, not previously practical with 11g devices. The TL-WR720N 150Mbps Wireless N Router provides up to 150Mbps wireless connection with other 802.11n wireless clients making it ideal for handling multiple data streams at the same time, which ensures your network stable and smooth. TP-LINK’s TL-WR720N is a high speed solution that is compatible with IEEE 802.11b/g/n. Based on 802.11n technology, TL-WR720N gives users wireless performance at up to 150Mbps, 9X the speed and 4x the range of traditional 11g products. Enjoy N Power at a G Price! TL-WR720N supports up to 4 SSIDs. Yes you heard it right 4! It’s uniquely designed for users to set up additional wireless networks with additional SSIDs and Passwords for guests or friends. Clear Channel Assessment (CCA) Technology automatically avoids channel conflicts using its clear channel selection feature and fully realizes the advantages of channel binding, greatly enhancing wireless performance.

n Price: Rs.650-750 (MOP), Warranty: 3 Years, Contact: +91 22 2621 4317

ZEBRONICS

ZEBRONICS IP CAMERAS ZEBRONICS INDIA BULLET AND DOME CAMERAS including ZEB-C351-I2, ZEB-C341-I2 and ZEB-C342-I2 are suitable for homes and small/medium enterprises. These are high-definition professional surveillance and security IP Cameras provide a host of benefits and advanced functionalities which includes superior image quality, remote accessibility, distributed intelligent video capabilities, easy installation and integration, and better scalability, flexibility and cost-effectiveness. With real time high resolution, Improves the users experience with HD quality Video. Featuring True Day/Night surveillance with IR-cut filter and built-in IR led, the camera can automatically switch to black and white in pitch black conditions and also gives an IR beam distance of up to 20 meters, providing superior images at both day and night time. With the most advanced type of Noise Reduction 3D – DNR the cameras image also digitally removes noise from the image. The advancement of this technology enables noise to be filtered even more effectively from the image, even in low light conditions. Remotely monitor and manage the high quality video from any Smartphone or Tablet. n Price: ZEB-C351-I2 Rs.6300/-, ZEB-C341-I2 Rs.6700/-, ZEB-C342-I2 Rs.10300/-, Warranty: On Request, Contact: 1800-102-0220

42 SME CHANNELS JULY 2015

RNI NO: DEL ENG/ 2010/ 31962 Postal Reg. No.: DL-SW-1/4145/13-15

Date of Publication: 20 of Every Month Date of Posting: 22 & 23 of Every Month