PLUS
HP’s Offerings for Big Data /08 www.smechannels.com
india’s first IT magazine for sme business VOLUME 06 | ISSUE 07 | PAGES 44 | SEPTEMBER 2015 | RS. 20/-
SME CHAT / 30
SME CHAT/ 32
SME BIZ/ 38
Tata Teleservices: “IoT
Cyberoam: ”India will be the
Plumsoft: “90% of businesses in emerging markets lack s/w infra”
& M2M expected to see huge adoption”
fastest growing economy”
HOW IS SERVER MARKET
SERVING SMBs? The overall India server market is expected to grow, and while the SMBs are still courting the virtualised server market the future it seems will be virtualised or cloud for them. /24
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PLUS
Epson Forays into Copier Segment /08 www.smechannels.com
india’s first IT magazine for sme business VOLUME 06 | ISSUE 07 | PAGES 44 | SEPTEMBER 2015 | RS. 20/-
SME TREND/ 34 SANOVI: Disaster Recovery on an uptrend
SME BIZ/ 38 Plumsoft: Cloud ERP is a
Necessity
SME CHAT
/ 22
SMBConnect: “We are keen to
build SME to SME Contact ...”
MY EXPERIENCE
EDITORIAL
ROARING TIGER, HIDDEN DRAGON KARMA NEGI
karma@smechannels.com
THE DRAGON HAS LOST ITS FIRE. The recent Chinese stock market debacle sent the global market in a tizzy and left the investors jittery. The ‘Black Friday’ wiped out China’s stock market gains for the year and its move to devalue its currency further sent the global stock markets spiralling down. Following this the currencies of emerging Asian markets like India weakened, compelling RBI to allow further rupee depreciation from 64 to 66+ to make India exports competitive to China and other countries. Some sections in the market have already started to pit India against China, as far as saying that this situation provides India with the opportune time to fill-in the place left vacant by the world’s second largest economy. In an interview with BBC Finance Minister Arun Jaitley very confidently announced how India was poised to take over China. As per a report by International Monetary Fund (IMF) India will be the fastest growing major economy in 2016, with projected GDP growth of 6.5 percent against China’s 6.3 percent. Adding to this positive outlook is the report by analytics firm IHS, projecting India to become the fastest growing BRICS economy, with GDP growth forecast to be 7.6 percent in 2015 and 8.1 percent in 2016. Even though India’s growth rate in the second quarter has fallen from 7 percent from 7.5 in the earlier quarter, there might be some truth in these reports as Brazil and Russia are going through tough times, thus it leaves India to take the lead at least among the BRICS countries. Meanwhile, RBI Governor Raghuram Rajan opines that it will take a long time before India can take over China even if it grows at a faster rate. According to a report in Global Times “Although the Chinese economy does not compete directly with the Indian one, the effect the former imposes on the global economy is likely to influence the Indian economy. In this regard, whether a slowing Chinese economy will really create more opportunities for the Indian economy needs rethinking”.
Asus Gaming Mobos ASUS H170 PRO Gaming and B150 Pro Gaming D3 ATX motherboards are packed with SupremeFX and Sonic Radar II technologies, and Intel Gigabit Ethernet with ASUS LANGuard and GameFirst technology for fast, safe and lag-free networking. Both H170 Pro Gaming and B150 Pro Gaming D3 are based on the new Intel H170 Express and B150 Express chipsets respectively. Both benefit from Gamer’s Guardian components for durability and easy DIY, and the latest connectivity with both 10Gbit/s SuperSpeed USB 3.1 and M.2 on board. ASUS H170 Pro Gaming and B150 Pro Gaming D3 mobos come with a 3-year warranty, and are priced at Rs 11,455 and Rs 9,600 respectively.
SPECIFICATIONS SupremeFX audio technology, Sonic Radar II, equipped with Gen 2 Type-A and reversible Type-C sockets FINAL WORDING Good product OVERALL RATING
4
SME CHANNELS SEPTEMBER 2015
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contents
SEP VOLUME 06 ISSUE 07
2015
ER COV RY STO
india’s first IT magazine for sme business
Publisher: Sanjib Mohapatra Editor: Sanjay Mohapatra Associate Editor: Karma Negi Executive Editor: Smruti Chaudhury Copy Editor: Neil D’Souza Designer: Ajay Arya Web Designer: Vijay Bakshi Technical Writer: Manas Ranjan Satya Sagar Sinha Lead Visualizer: DPR Choudhary MARKETING Marketing Manager: Hemlata Lalwani Marketing Executive: Rajat Kumar Circulation and Printing: Panchanan Bhoi SALES CONTACTS Delhi 6/102, Kaushalya Park, Hauz Khas New Delhi-110016 Phone: 91-11-41055458 E-mail: Hem@smechannels.com Bangalore #28/1, 3rd Floor, Sri Lakshmi Krupa, Near Shamanna Park, Model House Street, Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 Mumbai Tahmeed Ansari 2, Ground Floor, Park Paradise, Kay-Bees CHS. Ltd.,Opp. Green Park, Oshiwara, Andheri (west), Mumbai - 400 053. Ph. +91 22 26338546, Fax +91 22 26395581 Mobile: +91 9967 232424 E-mail: Info@smechannels.com Kolkata S Subhendu BC-286, Laxmi Apartment, Kestopur Kolkata-700101 Phone: 9674804389 EDITORIAL OFFICE
How is Server Market Serving SMBs? /24
Delhi: 6/103, (GF) Kaushalya Park, New
The overall India server market is expected to grow, and while the SMBs are still courting the virtualised server market the future it seems will be virtualised or cloud for them.
Shamanna Park, Model House Street,
Delhi-110016, Phone: 91-11-41657670 / 46151993 editor@smechannels.com Bangalore Bindiya Jadhav #28/1, 3rd Floor, Sri Lakshmi Krupa, Near Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 E-Mail bindiya@
SME CHAT SMBConnect/ 22
“We are keen to build SME to SME Contact ...”
SME BIZ
accentinfomedia.com Skype ID: b1diyajadhav
Plumsoft / 38 Cloud ERP is a Necessity Printed, Published and Owned by Sanjib
SME TREND Cyberoam/ 32
”India will be the fastest growing economy”
SANOVI/ 34 Disaster Recovery on an uptrend
Mohapatra Place of Publication: 6/101-102, Kaushalya Park, Hauz Khas New Delhi-110016
Phone: 91-11-46151993 / 41055458 Printed at Karan Printers, F-29/2, 1st floor,
Tata Teleservices/ 30
“IoT & M2M expected to see huge adoption”
more inside Editorial~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 04
Okhla Industrial Area, Phase-2, New Delhi 110020, India. All rights reserved. No part of this publication can be reproduced without the prior
Snippets~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~ 08
written permission from the publisher.
Case Study (Matrix)~~~~~~~~~~~~~~~~~~~~ 39
Subscription: Rs.200 (12 issues)
Products~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~41
All payments favouring: Accent Info Media Pvt. Ltd.
6
SME CHANNELS SEPTEMBER 2015
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HP Enhances Big Data Offerings HP unveiled a series of new products, services, and programs designed to help organizations leverage data and analytics to build
new products and experiences, run more efficiently, and differentiate against the competition. The company announced a
new release of HP Vertica, which will feature data streaming and advanced log file text search to power high-speed analytics on
Internet of Things (IoT) data. It also announced extensive support for and contributions to open source technologies, including optimized Hadoop performance, integration with the Apache Kafka distributed messaging system, and advancements in Distributed R predictive analytics. The HP Haven Startup Accelerator program, which provides early-stage companies with fast, affordable access to both HP Big Data and Application Delivery Management software and services. The announcements further accelerate HP’s differentiated big data strategy – around enabling organizations to harness data of all types, including emerging forms such Internet of Things device data, leveraging important new open source projects, and providing developers and early stage companies with the tools they need to become successful, data driven organizations. “Developers are the new heroes of the Idea Economy,” said Vivek Ratna, Country Director, Big Data Platform. “HP is uniquely positioned to help businesses and developers thrive in this new world.”
Epson Forays into Copier Segment Epson, which has completed 25 years of its operations in India, has entered into the copier segment with the launch of the Epson WorkForce Pro WF-R8591 and WF- R5691. Minoru Usui, President, Seiko Epson Corporation, Japan, said, “Consumers around the world,
8
SME CHANNELS SEPTEMBER 2015
including India, had been limiting their printing requirements to cut costs. Epson felt we had to address these issues to be truly accepted. Because of Epson’s unique Micro Piezo printing technology, Epson was able to tackle this issue and were able to create InkTank printers a few years ago. Based on this
technology, Epson have succeeded in eliminating the expense and inconvenience of ink cartridges for consumers.” The Workforce RIPS printers can provide enough ink to print up to 75,000 A4 pages of Black and Color claims the company. In addition, Workforce RIPS printers also prom-
ises to offer the lowest print cost in this category of 30 Paise for B&W and 75 Paise for Colour, and low energy consumption of 40 Watts. While the WF-R8591 is priced at Rs.193,999 (Desktop Model) and Rs.262,996 (Pedestal Model) respectively, the WF-R5691 is priced at Rs.98,999.
SNIPPETS
SaaS Provider InstaSafe Gets CAN’s Backing CIO Angel Network (CAN) has made an undisclosed investment in Bangalore-based InstaSafe, a Cloud based Security solutions provider that helps mobile & remote workers securely access enterprise apps, email and web on a SaaS model. CAN has initiated this deal and co-invested with Indian Angel Network (IAN) in this round. Sandip Kumar Panda, Founder and CEO, InstaSafe, said, “We have had an experiential journey with IAN & CAN. The CIO Angel Networks backing gives us awesome validation.
The collective industry knowledge and business acumen of leading CIO’s, will help us validate the market opportunities even better going forward.” With a focus to expand sales & marketing efforts and product engineering, the funding will be deployed to further develop the product features and hiring talent. InstaSafe is supported by Microsoft Ventures & Citrix Innovators Program. It received financial assistance as part of the Citrix Accelerator Innovators Program in March 2015.
TP-LINK Launches Wireless Range Extender TP-LINK has released a wireless range extender TL-WA860RE, latest in a series of power socketmounted Universal range extenders with AC Pass-Through. The TL-WA860RE is industrial looking new device, designed to conveniently extend the coverage and improve the signal strength of an existing wireless network to eliminate “dead zones” announced the press release. TL-WA860RE is also designed to be incredibly easy to set up, improve signal coverage in large homes or offices for experienced or novice users. Users can quickly deploy the device, with no new wires or cables, within range of their existing wireless network, press the ‘range extender’ button and instantly expand their total wireless coverage to previously unreachable locations, eliminating troublesome ‘dead zones’. Moreover, its integrated power socket ensures that no power outlet goes to waste.
neoteric Among India’s best companies to work for IT value-added distributor neoteric infomatique has been recognized among India’s top 50 IT-BPM Companies to Work for 2015, by the Great Place to Work Institute. The Great Place to Work is world’s largest annual survey-based audit of workplace excellence that identifies the best companies to work for across 50 countries. The Indian audit for 2015 was conducted by the Institute in partnership with The Economic Times and interviewed over 1.8 lakh employees from 700 companies across 20 industry verticals. In the IT-BPM category, the Institute surveyed over 135 companies through two different lenses—TrustIndex, a survey to gather employees’ experience at their organization; and Culture Audit, an assessment of the existing policies and programs of the organizations. The ranking places neoteric among companies like Google, Microsoft, SAP Labs, RMSI, Adobe, EMC, Hitachi Data Systems and NIIT. The award acknowledged neoteric for its commitment to enhance the professional growth of its employees and its vibrant culture where employees feel belonged at work.
10 SME CHANNELS SEPTEMBER 2015
MY POINT
“Companies ... are looking towards cloud solutions to streamline their businesses.” JIM WHITEHURST, PRESIDENT AND CEO, RED HAT
iValue to Distribute Check Point Solutions iValue InfoSolutions has been appointed as national value added distributor for security vendor Check Point Software. “Together iValue and Check Point are poised to empower their partners to help business secure their customer business and future, across size and vertical,” announced the press release. Check Point security solutions are designed to address specific industry needs as well as, adapt to infrastructure changes and dynamic networks, in order to help Business reduce risk, ensure compliance and improve operational efficiency. Subodh Anchan, Director (Alliances), iValue InfoSolutions, said, “Both iValue and Check Point objective are aligned to protect future of every business. Check Point’s offerings are relevant and compelling, and we are keen to maximize opportunities for partners with this tie-up.”
Delta Bags “Make in India” Award Delta Power Solutions has bagged the “Make in India” award in the category for excellence in Power Solution. The event is an initiative by Krazy Mantra to honour the contribution of companies, organizations, institutes, and individuals among others, who are an epitome of excellence in their chosen area of interest. The award is in recognition of the “outstanding contribution” by Delta for providing reliable and efficient power to critical operations like hospitals, railways, IT & datacenter, education etc. Kalraj Mishra, Cabinet Minister of India and Dhanraj Pillai, former Hockey Captain of India presented the awards to the winners. “Delta has significantly reduced the carbon footprint of all the operations, provided protection to all critical applications and worked hard to develop the technologies and solutions that help our customers to conserve energy and reduce emissions, all of which contribute to India’s sustainable development. This award reiterates Delta’s mission – To provide innovative, clean, and energy-efficient solutions for a better tomorrow,” said Suhas Joshi, VP, Delta Power Solution.
SNIPPETS
Symantec Secures More Than 1 Billion IoT Devices Symantec announced it is securing more than one billion Internet of Things (IoT) devices, including everything from televisions and cars to smart meters and critical infrastructure. With IoT devices expected to number 25 billion by 2020, Symantec is leading the effort to protect consumers from hacks against their always-on, Internet connected devices. “As IoT innovation and adoption continues to grow, so has the opportunity for new cyber security risks. This is the next frontier. In the automotive industry, hackers can literally steer the car and ‘hit the brakes’ from their keyboards,” said Shankar Somasundaram, Senior Director of Internet of Things Security, Symantec. “Symantec is partnering with manufacturers in the automotive, industrial control, and semiconductor industries, in addition to our work in healthcare and retail markets.” As part of its broader Unified Security Strategy, Symantec is investing in and offering the industry’s most comprehensive IoT security solutions.
SAP ACKNOWLEDGES PARTNERS AT SUMMIT To engage and acknowledge this contribution of their partners to the ecosystem, SAP India hosted its Annual Partner Summit 2015 in New Delhi on August 12-13 which witnessed participation from partners from India, Sri Lanka and Bangladesh. As a part of this summit, stakeholders, SAP executives, partners and prospects gathered to strategize how SAP can expand its horizons and grow at a faster pace. SAP’s mantra of Deb Deep Sengupta, MD, SAP Indian “run simple” resonated in its partner strategy Subcontinent and the company aims to further drive the innovation process by engaging with partners at every milestone step. The summit not only enabled the various groups of partners to network and share experiences but also provided them with focused knowledge specific to their expertise. Separate roundtable discussions and forums for partner subsets like VARs, OEMs, ISV, ERP enhanced their learning and was a great value addition to the summit. “Congratulations to all of the recipients of the 2015 SAP Partner Awards,” said Deb Deep Sengupta, MD, SAP Indian Subcontinent. “We have been working closely with our partners to simplify the digital transformation journey of our customer. SAP, along with its partner has a well-defined innovation strategy and the capacity to accelerate India towards being a Digital Economy. These awards celebrate our partners’ priceless contribution to the ecosystem.”
INDIA TABLET MARKET CLOCKS HEALTHY GROWTH ACCORDING TO IDC INDIAN TABLET MARKET GREW AT A HEALTHY 23% IN Q2 2015, RECOVERING FROM A SLOW START IN Q1. INDIA TABLET SHIPMENT VENDOR SHARE, Q2 2015
Others 36.3%
Samsung 13.8%
Source: IDC WW Tablet Tracker Q2 2015
12 SME CHANNELS SEPTEMBER 2015
Micromax 12.0%
Veritas has appointed Balaji Rao as the India Sales Leader to accelerate growth of its information management business in India.
Servion Global Solutions has elevated Puneet Pushkarna from Director to Chairman of the Board.
iBall 14.9%
Xiaomi 9.5%
EXECUTIVE MOVEMENT
Datawind 13.5%
Lenovo has elevated Shailendra Katyal to the post of Director – Ecommerce, Strategy and Analytics. Avaya has appointed Nidal Abou-Ltaif as president for Europe, Middle East & Africa (MEA), and Asia-Pacific (APAC).
SNIPPETS
PremiumAV Appoints SYS Com as Maharashtra RD In a strategic move to expand its partner network across India PremiumAV has appointed SYS Com as its regional dealer for Maharashtra region. The primary responsibility of SYS Com would be to generate and address the increasing demands of tier II and tier III cities in Maharashtra. PremiumAV further announced that Rajesh Patrike will be leading the team of SYS Com. SYS Com will be responsible for both sales and service zone of PremiumAV in Maharashtra. Sanjay Garg, CEO, PremiumAV, said, “We are glad to collaborate with SYS Com as our regional dealer for Maharashtra. It is one on the biggest business market to tap in and establish ourselves as one of the key market players there are huge chances of market opportunities in this State. We look forward for increased visibility of PremiumAV products in this region through SYS Com limited network.
GIGABYTE PROMOTES PC GAMING IN INDIA Gigabyte said it was a part of some of the classiest gaming competitions held recently in the country that included the RageQuit Cup Season 3 in New Delhi, and Dota2 Pubstomp 2015 in Bengaluru. These events gave Gigabyte an exciting stage to connect with the fast-mushrooming Indian gaming community. RageQuit Cup Season 3 culminated with a grand finale in New Delhi on August 16, 2015. Meanwhile, Sunil Grewal, Director, Gigabyte Dota 2 Pubstomp 2015, a part of The International Technology (India) Dota2 Championships Pubstomp 2015, was held in one of Bengaluru’s biggest gaming cafes, from August 3 to 8, 2015. Commenting on the events, Sunil Grewal, Director, Gigabyte Technology (India), said, “Events like RageQuit Cup or Dota2 Pubstomp encourage and inspire gaming enthusiasts to live out their passion, display their skills, give them instant recognition, and also, open more doors of opportunities for them for the future. It also gives GIGABYTE an opportunity to meet and interact personally with those who are passionate about gaming, understand their needs - all which can go a long way in helping us bring out gaming motherboards with more cutting edge features and technologies.”
Infor Upgrades CloudSuite Industrial Enterprise Infor has released the upgraded edition of Infor CloudSuite Industrial Enterprise, giving manufacturing industry customers access to applications within the cloud environment. Infor CloudSuite Industrial Enterprise is built specifically to meet the needs of manufacturers and service providers. The newest version of Infor CloudSuite Industrial Enterprise delivers access to new capabilities such as tools for document management, that provide a central repository that supports the entire lifecycle of business documents – from input through storage, retrieval, and sharing. The industrial enterprise suite also includes an integrated suite of financial performance management applications, packaged analytics, and compliance tools that operate across the complex web of enterprise systems to deliver a real-time, single version of the truth for the enterprise. Also, organizations with large and complex asset management needs, now have access to a specialized version of enterprise asset management functionality which is designed to improve plant and equipment performance by eliminating unplanned downtime, directly addressing energy waste, and improving compliance.
Intel Security Ropes-in Avaya’s Richard Steranka Intel Security appoints of Richard Steranka to lead worldwide channels at Intel Security, heightening the company’s commitment to bring proactive, connected security to its partners and their mutual customers. Steranka will report directly to Scott Lovett, senior vice president of Global Sales, Intel Security, and lead the global team responsible for Intel Security’s ecosystem of distributors, value-added resellers, managed service providers, alliances and embedded OEMs. “Richard brings a deep understanding of the complex challenges the world’s enterprises face today. His ability to cultivate strong relationships, strategic and collaborative leadership style, as well as vast knowledge of worldwide markets will be key to our partner community, said Lovett. With more than 25 years of experience in strategic sales and channel leadership roles, Steranka joins Intel Security from Avaya where he successfully transformed the Avaya Connect Partner program from a volume-based to a value-based incentive structure.
14 SME CHANNELS SEPTEMBER 2015
Cyberoam Channel Convention Goes to Macau Cyberoam, a Sophos company, is going to celebrate its fourth Channel Convention in Macau, China. Cyberoam will felicitate partners on their yearly sales performance and will present the company strategy for the year ahead. “We enjoy working with Cyberoam as they are very receptive to partner ideas and take serious efforts in addressing their issues. Their rewards, incentives, training programs and support channels are best in the industry. Macau is a great location for this event and we are looking forward to explore what’s new at Cyberoam,” commented DK Bajaj, Owner of DM Systems and a Cyberoam Gold Partner. Sunil Sharma, VP (Sales & Operations, India and SAARC), Cyberoam, commented, “Cyberoam has high regards for its partner community which has been the leading force in establishing our stronghold in the security space. With the emerging tech-landscape, including developments in Mobility, Cloud and Big Data, Possibilities are Unlimited – which is something we wish to communicate to our partners.”
Website: www.gigabyte.in; Toll-Free: 1800-22-0966; www.facebook.com/GIGABYTEindia Gujarat: 98642 30150; Mumbai, Rest of Maharashtra, Goa: 99677 18653; Madhya Pradesh: 99100 86976, Chhattisgarh: 99677 18653; New Delhi, Uttar Pradesh: 99583 72672; Haryana, Uttarakhand: 99100 86976; Punjab, Chandigarh and Jammu & Kashmir: 99100 86976; Rajasthan: 99100 86976; Bihar, Jharkhand: 90075 45577; Orissa: 99030 52251; North East: 80118 64316; West Bengal: 97485 02710; Karnataka: 74117 74666; Andhra Pradesh, Telangana: 90405 06080; Tamil Nadu: 74117 74666; Kerala: 98950 99231
SNIPPETS
Creative to Distribute ViewSonic Projectors Creative Peripherals has been appointed as national distributor by ViewSonic for its new Projectors commercial segment in India. Creative helps ViewSonic to cater the needs of corporate customers and audio video channels. ViewSonic has plans to grow in various segments – traditional channel, education segment, and corporate market. Tie-up with Creative Peripherals will enhance the retail focus and reach of ViewSonic pan India announced the press release. Ketan C Patel, CEO, Creative Peripherals, said, “With the strong relationship with our partners,
huge customer reaches and services, we are confident that we provide ViewSonic the adequate reach. ViewSonic has excellent offerings for partners and solutions for corporates. ViewSonic product range will definitely impress corporate customers and audio video channel and cater its needs.” ViewSonic and Creative Peripherals are planning to carry joint promotion programs by offering various schemes, using web marketing tools and dedicated man power to handle brand across India.
Xerox MPS solutions Targets SMBs Xerox India plans to expand its Managed Print Services (MPS) value proposition to wider segments in the country. This will be undertaken through their strong channel partner network and will allow the company to significantly expand the reach of its advanced MPS solutions beyond the top corporate accounts to fast growing and large potential SMB businesses announced the press release. Balaji Rajagopalan, Executive Director (Technology, Channels & International Distributor Operations), Xerox India, said, “We are training select top channel partners to be able to deliver these solutions and are sure that this will excite both our channel partners and our customers. Xerox Partner Print Services will streamline and cost-effectively manage Xerox and non-Xerox print devices and help reduce overall print costs for customers by as much as 30%.” “Second, we have brought in Sandeep Dhanoa, a global expert from Xerox US to lead this business and capture the SMB market opportunity here besides effectively working and training the channel partners,” he added.
Perpetuuiti Appoints New R&D Director Perpetuuiti TechnoSoft has named Jayashree Subramanian as their R&D Director. Her responsibilities will include providing concepts to develop products and solutions based on customer expectations. Apart from her deep understanding of engineering processes, Jayashree brings a rich and diverse experience of over 14 years in the technology domain announced the press releases. Commenting on her appointment, Sundar Raman, CTO, Perpetuuiti, said, “We are excited to have an experienced professional like Jayashree with us. Her presence will not only boost the confidence of the team, but will also strengthen our innovation activities.” Subramanian said, “I look forward to working with a team of tech enthusiasts, all driven towards a common goal of creating world class products.”
Zebronics Expands Speaker Range Zebronics India has expanded its line-up of speaker range with the introduction of two new multimedia 4.1 speakers ZEB-SW4540RUCF and ZEB-SW4530RUCF. The new sepeakers - ZEB-SW4540RUCF and ZEB-SW4530RUCF - are done in trendy new age design. Both models are feature rich and support multiple input options like playback through USB pendrive or SD/MMC card. These speakers can be also connected to source like desktop, laptop, tablet, mobile phone, TV, DVD player etc through the AUX-in option. These are also have built in FM radio. For ease of use these speaker comes with fully functional remote controller. These models also come with LED display on the front panel of the subwoofer. Both models come in orange/black combination. ZEB-SW4530RUCF comes with orange circular protection design on the satellite driver. ZEB-SW4540RUCF has orange color drivers on the satellites.
16 SME CHANNELS SEPTEMBER 2015
DIGEST COOLER MASTERCASE 5 & PRO 5 Cooler Master has launched MasterCase 5 and MasterCase Pro 5, the world’s first mid-sized modular towers with exterior expandability, made possible with accessories purchased separately. Two models will be made available at launch: the base MasterCase 5 and the upgraded MasterCase Pro 5. The base MasterCase 5 comes with dual top handles and a standard door while the MasterCase Pro 5 comes with a side window panel, elevated mesh top cover, and additional interior expandability options.
TORETO DREAMSOUND Toreto unveiled Dreamsound, its stereo FM clock radio that delivers true stereo sound with high quality bass, at a very affordable price for the first time in India. Dreamsound provides the convenience of alarm that wakes you up to your choice of music stored on USB or SD card. For connectivity the elegant speaker comes with Bluetooth, Aux in, USB and SD card. It features a crystal clear LED display showing the speaker functions. The device has an integrated rechargeable battery that can be recharged using USB cables and facilitates play time of 10 hours. The device also provides calling number voice report.
SANDISK SATA SSD SanDisk has released its new CloudSpeed Ultra Gen. II SATA SSD for cloud service provider (CSP) and software-defined storage (SDS) vendor environments, offering up to 1.6TB of usable capacity, CloudSpeed Ultra Gen. II SATA SSD provides the storage performance and density needed for mixed-use, latency-sensitive transactional workloads— such as e-commerce and collaborative online services announced the press release.
RASHI SERVICE APP Rashi Peripherals said it has launched a service application that would benefit the end-consumer/Channel Partners waiting to get their product repaired through any of Rashi’s 56 service centers. Once the consumer has dropped off his product at a Rashi Peripherals service center, popularly known as RCC (RPTECH Care Centre), the applications data base would be updated in real time. The consumer after entering his mobile no / email id or inward receipt details, would then be able to access the status product from his smartphone.
TRANSCEND UHS-II U3 COMPLIANT MEMORY CARD Transcend unveiled a high-end UHS-II U3 compliant memory card featuring the maximum read speed of up to 285 MB/s along with write speed of up to 180 MB/s. With MLC flash embedded, Transcend SDHC/SDXC UHS-II U3 memory card provides enhanced performance and long-term reliability ideal for 4K video recording and burst shooting. By utilizing the new UHS-II bus standards with a UHS Speed Class rating of 3, Transcend SDHC/SDXC UHS-II U3 memory card rolls out the maximum read/write speed of up to 285/180 MB/s respectively.
For More Details Contact: Andhra Pradesh & Telangana: Bulzertech / Sarah - 7032908537 Bangalore: Mega Computers / Dharmendra - 9980073374 Bihar & Jharkhand: ASM: Alok Kumar - 9835789208, Tinku Kumar - 9308496366 Gujrat: Earth Syscomp / Manish - 9727715918 New Delhi: KK Software / Sameer - 9810680055 Haryana: ASM: Vijay - 9717031819 Himalchal & Punjab: Pushti Software / Robin Arora - 9814052611 Kerala: Fore Run / Shibu - 9544800281
Mumbai: 3F Magna / Devang - 9867726668 Rest of Maharastra: Parmar Distributors / Chirag Parmar - 9421012123 Orissa: Aashirwad Computers - 9337103202 Rajasthan: Arsh Vision / Ashish - 9829030270 Tamil Nadu: Vajawat Computers - 8015059099 Uttar Pradesh & Uttarakhand: KK Software / Sameer - 9810680055 West Bengal: Supreme Computers / Lalit - 9903044751
For Other States: APAC Intel Security Group Partner: Shweta Computers & Peripherals / Sarvesh - 9391075707
SNIPPETS
Dell Partners to Avail IBM Global Financing Opportunity In a first of its kind Dell India recently announced its partnership with IBM Global Financing (IGF) to expand its channel financing portfolio, aimed to create value for Dell’s channel partners in India through innovative and comprehensive long-term solutions. The partnership provides commercial customers with attractive financing alternatives for Dell products. The tie-up will empower Dell’s partners with an alternate source of capital and better management of their working capital by providing suitable credit lines and credit terms. The program helps partners realize multiple benefits in the form of enhanced credit limit, extended credit period, new avenues of financing partners, and competitive interest rates, etc.
Hitachi Systems Micro Clinic Eyes INR 600 crores Biz by 2017 Hitachi Systems Micro Clinic Pvt. Ltd., is targeting to develop into a 10 billion Yen or INR 600 crores business by 2017. The company has marked the beginning of its 25th year in India and brought in the occasion with much aplomb in Mumbai. Dr. Naoya Takahashi, President and CEO, Hitachi Systems, Ltd. and Hitachi Systems Dr. Naoya Takahashi, President and CEO, Micro Clinic’s Managing Director Tarun Seth Hitachi Systems; and Tarun Seth, MD, shared company’s journey and future growth Hitachi Systems Micro Clinic trajectory. Dr. Naoya Takahashi, President & CEO, Hitachi Systems, Ltd., commented, “Bringing Hitachi Systems Micro Clinic under the Hitachi Systems Group umbrella has empowered us to offer superior IT services over the last 18 months. The fusion of two organization’s technology, people and portfolios has allowed significant growth to our IT business in India. With our expertise and experience of 25 years, we are confident to contribute to the development of India’s economy, which continues to show remarkable growth.”
Eurotech Unveils CCTV Accessories Eurotech Technologies, the Bangalore based technology solutions company, released the BestNet HD CCTV accessories. To offer adequate and advanced surveillance solution at affordable costs, BestNet offers a wide range of CCTV Cables, Controllers, Converters, Power supplies and Security accessories required to leverage the existing video infrastructure, enhance capabilities and deliver an integrated video solution announced the press release. Eurotech Technologies accessories portfolio also offers a complete range of high quality digital video optical converters, video transmitter / receiver system and connectors that are reliable, high quality, flexible and expandable solutions. Further, BestNet Video Surveillance Network Accessories includes; Chassis, PoE splitter box, compact PoE switch port, PoE splitter cable, PoE injector, Video and Audio Balun along with 4,8,16 channel camera power supply. “As technology advancements continue to enhance CCTV surveillance solutions, there is an ongoing endeavour to add value with the right accessories and create an integrated system,” said Anuj Jain, MD, Eurotech Technologies Pvt Ltd. “BestNet comprehensive portfolio is designed to help organizations leverage networked video to improve business and operational efficiencies,” he added.
Konica Minolta Participates in “HID Roadshow” in Tamil Nadu Konica Minolta Business Solutions participated in the HID roadshow held at Satur Road, Sivakasi, Tamil Nadu. The purpose of participating was to showcase Konica Minolta’s bizhub PRESSC1085 and bizhub PRESSC1060. Konica Minolta utilized this platform to showcasing its products and generating leads. The Process cum Product Development Centre (PPDC) Sales & Service team was also present in order to ensure smooth running of the whole event. Customers such as Digital printing press owners, Lab owners also participated in the event. Konica Minolta made sure to position it as the genre-top provider for secure document solutions, address the need for “paper” security solutions, and increase awareness of Security SIs who are typically focussed on premise security solutions or logical access control limited to only the PC/Network.
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Quantum, Veeam Teams-up Quantum has partnered with Veeam Software to bring their latest joint virtual machine (VM) storage and availability solutions to customers worldwide. This collaboration will enable the two companies to serve a broader range of customers with simplified virtual data backup solutions that deliver high performance and maximize production system availability while lowering the total cost of ownership (TCO). The cost and complexity of VM protection has kept many IT departments from enjoying the full benefits of a virtualized environment. The combination of Veeam Backup & Replication software with Quantum’s storage solutions maximizes data availability, enabling files to be restored in just seconds and VMs to be restored in minutes while reducing both on-premise and disaster recovery (DR) site backup storage costs compared to traditional backup applications. This combination also shortens backup windows and dramatically simplifies VM backups. Rick Hoffman, SVP, Alliances, Veeam, said, “Quantum’s tiered storage solution is a forward-looking approach to VM protection that complements Veeam’s availability solutions. This model is increasingly important to address the continued growth of VMs and maintain data availability in the enterprise.”
SNIPPETS
Tally Bags “Make In India Award for Excellence 2015”
Polycom Unveils New Collaboration Solutions
Tally Solutions has been awarded the “Make In India Award for Excellence 2015” in the category of Business Management Software by Krazy Mantra, an IT & ITES company based in Gujarat. The award was conferred on Tally Solutions in recognition of their outstanding contribution in the field of accounting and taxation for almost three decades now. The award recognized Tally Solutions’ industry leadership in the field of accounting and business management software, and their pioneering contributions towards simplifying the lives of Indian businesses. Various aspects were taken into consideration in the nomination and judging processes, covering areas like business domain, customer profile, product overview and capabilities. “Getting awarded is always humbling, as you are acutely conscious of the journey that still lies ahead. Being recognized for our past efforts is highly motivating, and reflective of the focus we have had for this great country,” said Bharat Goenka, Managing Director & Co-founder, Tally Solutions.
RDP to Enhance MEAS Presence
Dedicated to enabling the workplace of the future today, Polycom has announced three new additions to its Polycom RealPresence Group Series solutions offering. The Polycom RealPresence Touch solution is an easy-to-use nextgeneration touch control designed with simplicity in mind for the end user. Compatible with Polycom RealPresence Group Series, Polycom RealPresence Immersive Studio, and the new Polycom RealPresence OTX Studio, the RealPresence Touch control will feature an intuitive tablet interface that makes it easier than ever for users to control their visual collaboration experience. The Polycom RealPresence Group Series 5.0 software will feature direct interoperability with both Skype for Business and Microsoft Lync environments, giving end users an enhanced voice, video and content collaboration experience. With this software, users will now have the ability to control Skype for Business/Microsoft Lync content directly from their Polycom Group Series system, just as they would in a Skype for Business/Microsoft Lync call. “The Polycom RealPresence Group Series 5.0 software makes it easy for users to share content and receive high quality collaboration experiences, including exceptional audio and video performance, from any device in any location,” said Ashan Willy, Senior Vice President, Product Management & Worldwide Systems Engineering, Polycom.
RDP said it is going to showcase its cost effective computers & alternate computing solutions in Gitex 2015, Dubai, United Arab Emirates. Gitex 2015 is the biggest IT event in the Middle East, Africa and South Asia (MEAS) region, 142,000+ ICT Professionals from 150 countries, 3,700+ ICT companies from 61 countries, over 80% of the top ICT brands worldwide participate, 25,000+ C-level executives from key industry verticals across the globe. RDP’s associate VP – Saurabh Sureka expressed, “We have got a very strong presence in Mid-East and expects Gitex to be a perfect platform for enhancing and establishing lifelong presence in MEAS region.”
Matrix to Showcase its IP-PBX For Large Enterprises
Kerala startup Mission Launches Accelerator Prog with EY
Matrix Comsec is conducting an exclusive product showcase event of its large enterprise IP-PBX- ETERNITY LE in six cities in India. The first was conducted on 18th September in Delhi. Matrix ETERNITY LE is a compact and thoroughly engineered IP-PBX designed for to serve communication needs of large enterprises. ETERNITY LE is a hybrid IP-PBX scalable up to 1344 analog and 999 IP users. During the event Matrix will showcase innovative features of the system and exhibit how it empowers modern enterprises to communicate, collaborate seamlessly. The objective behind this series of exposition is to make existing and prospective system integrators aware about the new-age features of ETERNITY LE and how does it suit the enterprise communication requirements.
The Kerala Startup Mission has launched a Business and Technology Accelerator programme for the startup companies in the state with the support of multinational professional service firm Ernst and Young. Situated in the Drishya Building of KINFRA Film and Video Park in the state capital, the Accelerator has a fully equipped and functional office space of 1,500 sq.ft, where the selected startups will get a six-month training on business sophistication and skill enhancement. The facility was earlier inaugurated by Shri P.H Kurian IAS, Principal Secretary Industries and IT. The programme would encompass mentorship support in all areas of business and technology including business strategy, finance, HR, investment proposals, emerging technology trends and market research.
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SNIPPETS
Get your own Personal Video Library from Lifesize Lifesize, a division of Logitech, has unveiled Cloud Amplify, what is says is the industry’s first YouTube-style personal video library approach to recording and sharing video content within and across companies. Addressing the need for an easy way to record and play back video calls, Lifesize Cloud Amplify enables participants to effortlessly record Lifesize Cloud calls from any device with one click and share them via a simple-to-use, scalable personal video library announced the press release. “We’ve thought strategically about how customers want to use their recordings and, based on that insight, Lifesize Cloud Amplify incorporates a personal video library that provides the industry’s easiest and most dynamic resource for sharing as well,” said Andreas Wienold, VP (International), Lifesize.
SMBS AMONG THOSE DRIVING DOCUMENT PRINTER MARKET India Documents Printer Market, By Printing Technology According to 6Wresearch, 51% India Document Printer 46% Market shipments registered 0.76 million 3% units during CY 1Q 2015. Laser Printing Inkjet Printing Others Hewlett Packard led the Shipments 1Q, % (Jan-Mar) 2015 market followed by Epson and Canon. Other major players were Ricoh, Brother, Samsung and Kyocera. Constant decline in ASP, increasing demand from the SMB segment as well as technological advancements in the printing methods are the key factors driving the India Document Printer market; however, growing acceptance of smart phones, e-readers and tablets as delivery systems are acting as a hurdle for the growth of Document Printers in the country. According to Pulkit Shrivastava, Analyst, 6Wresearch-India Electronics Division, “There has been a consistent rise in the demand for laser technology owing to fast printing speed, better ownership cost and efficient use of peripherals such as toner. During CY Q1 2015, the Multi-function printers amounted to 67% of the total market share. Multi-function printers are more economical as well as they offer all round office solutions such as printing, scanning and copying providing the SOHO segment a better option as compared to traditional document printers.
NASSCOM 10,000 Start-Ups: Wooing Mobile App developers
Seagate Unfurls HDDs for SMBs
To inspire and empower the new age developers, 10,000 Startups (a NASSCOM initiative to impact 10,000 Tech Startups by 2023) along with IBM recently hosted 24 hours Hackathon which was about building mobile applications on the Bluemix platform. The Hackathon brought together developers, entrepreneurs and technology leaders together to explore and discuss new ideas. The event also witnessed Jonathan P. Ward- Principal Commerce Officer of American Embassy/ Consulate Kolkata and Greg Pardo – Public Affairs Officers along with Nidhi Saraf from Indian Angel Network. Rajat Tandon, VP, NASSCOM 10,000 start-up program, said, “We received over 300 applications for this Hackathon including a mix of students from across West Bengal, developer and startups, all participants came up with interesting solutions and the IBM Bluemix platform granted them even more opportunities to develop their own ideas and present them. On the whole, the cloud-based hackathon always forces teams to think differently and at the same time gain knowledge.”
Seagate unveiled its new portfolio of 8TB high capacity drives – the Seagate Enterprise Capacity 3.5 HDD, Seagate Enterprise NAS HDD and Seagate Kinetic HDD. The new drives provide small- and medium-sized businesses and large enterprises with the world’s highest capacity, most reliable, and highest performance storage solutions available, all optimized to match the unique storage requirements for each market segment announced the press release. “In designing our products, we look closely at the type of data being stored, performance needs, power requirements, environmental operating conditions, network topologies, uptime demand and more, to ensure our customers receive the right storage technology for the job. This thoughtful approach has enabled us to deliver the most compelling 8TB portfolio available in the industry,” said Scott Horn, vice president of marketing at Seagate. Seagate’s 8TB Enterprise Capacity 3.5 HDD drive addresses these needs by incorporating proven conventional magnetic recording hard drive technology, backed by nine generations of data center innovation.
Cisco Offers ‘Infinite’ Options Cisco unveiled its new ‘Infinite’ suite of cloud-powered video solutions. This new suite will help service providers, broadcasters and media companies deliver outstanding TV experiences to multiple screens, utilizing one cloud, on any access network, within the home and on the go. Cisco introduced two members of the Infinite family. Both deliver full-featured linear, on-demand and cloud DVR (cDVR) video experiences -- Infinite Home: to any screen over two-way cable and telco networks; and Infinite Video: to a variety of consumer electronics devices via unmanaged ‘over-the-top’ (OTT) Internet connections. Each solution applies Cisco’s cloud and virtualization technologies to transform how video works, enabling service providers to cut the time it takes to perform standard business operations, thereby increasing their competitiveness and reducing their costs. Infinite solutions are pre-integrated to minimize time to deploy, and use open-source components and offer open APIs to enable faster integration and customization.
SME CHANNELS 21 SEPTEMBER 2015
SME CHAT
SANDIPAN RAY, DIRECTOR & CO-FOUNDER, SMBCONNECT
“WE ARE KEEN TO BUILD SME TO SME CONTACT ACROSS DIFFERENT COUNTRIES” SMBConnect is a one-stop-platform where businesses can find solutions pertaining to business management. In a chat with SME Channels Sandipan Ray, Director & Co-Founder, SMBConnect talks about how this platform helps the SMEs.
Tell us something about SMB connect. What are its objectives? SMBConnect is a one-stop-platform where businesses can find solutions pertaining to business management. From big brands to renowned industrialists, an entrepreneur receives mentoring, advices, suggestions from experts in diverse field. You can connect with service providers and consultants who take care of your needs as specific as acquiring intellectual property rights and trademarks. You will find resources ranging from identifying the right digital marketing expert to a financial consultant who can guide your business from family owned to professionally driven. This is a knowledge led platform for anyone who aspires to make his/her business reach global heights and needs an expert who can support him in this journey. We intend to be the choice to partner them. How are SMBs benefiting from this initiative? When you meet like-minded people who own businesses locally, you are sure to come across
22 SME CHANNELS SEPTEMBER 2015
someone who has succeeded and you can learn a thing or two from them. Not only are those, SMBConnect events a great platform to share experience with peers. There are a lot of policies and opportunities that are being created for SMEs by both state government and central government. SMBConnect experts help businesses decipher them. Let me give you some examples from our own last year series. We had an attendee in our Vadodara meet who wanted to set up his business in US and another in Jamshedpur who wanted to set up a sales office in Ahmedabad. Mentors from our panel supported them both and today they are moving in that direction. What are the main hiccups that SMBs face in the country and how do you help them in overcoming them? The SME industry is a very diverse one, with each business facing hardships relating to its own line of work. However, problems that small and medium businesses face commonly are many. Like lack of technological awareness, sketchy idea of logistics,
not being able to retain skilled workers, companies that have been around long enough but don’t have the necessary know-how of how to expand their business across the country. Some lack funds for marketing; others may altogether think marketing is an unnecessary expenditure! SMBConnect throws light on many such issues and informs people about various aspects of business. The family businesses that have just gone to the hands of the younger generation will get their share of exposure from a platform like this and a scope for sharing their thoughts and consulting the experts. A vibrant merger and acquisition market in the SME sector along with availability of venture/angle investment providing equity will lead to further development of the SME sector and help overcome some of the challenges on the entrepreneurial side. As the definition of SMB varies vendor to vendor, how do you define an SMB? How is the SMB in India performing? We proceed with the rather simplistic and practical criteria that any company with an annual turnover between Rs. 20 crore to Rs. 100 crore falls
SME CHAT
under the category of a SMB. A company that has maximum of 100 employees is a small business and one with employees more than a 100 and less than 1000 is generally considered to be a medium sized business. I was just reading a survey report according to which there are over 48 million small and medium enterprises in India now, generating as many as 1.3 million jobs per year, which makes it second in employment generation only to the agricultural sector. Since the last 5 years, the SMB industry has been growing at a pace of 4.5%. I guess that answers the second part of your question. What is Start Manage Expand? Start Manage Expand is an event series of SMBConnect. It is an annual meet, held across many cities in India where we provide a great opportunity to businesses to interact with experts’. It is also a great platform for brands to connect with SMEs and showcase their new products and services. We have partnered with some of the biggest brands such as Vodafone, Flipkart, Tally, Alibaba.com, CRISIL, Jet Airways, IndiaMART and VeriSign Inc, for our events in the past. The topics of discussion involve complete business understanding about key issues concerning SMEs related to Finance, Marketing, Human Resource, Logistics, Funding and Technology. Here, experienced industrialists and business academicians guide SMEs to the next level and motivate them to take a step forward in their business. Strategies involving innovative techniques and methods are also identified to boost the environment for business owners.
“THERE ARE A LOT OF POLICIES AND OPPORTUNITIES THAT ARE BEING CREATED FOR SMES BY BOTH STATE GOVERNMENT AND CENTRAL OVERNMENT. SMBCONNECT EXPERTS HELP BUSINESSES DECIPHER THEM.”
What are your future plans? SMBConnect is expanding and growing steadily. For our first event series we had covered 20 cities, which last year rose to 25 cities, where we had over 250 experts and panellists and connected with over 25,000 delegates. This year we have spread it further to 30 cities. Apart from this, we are looking forward to include more service providers in our panel, thus making ourselves one stop solution for any small and medium business requirements. Including more and more associations, service providers, government bodies and industry experts will ensure that entrepreneurs don’t have to look any further when they are looking for any service they need. We are also looking at expanding internationally. As we expand our team, we are keen to build SME to SME contact across different countries and are keen to establish connects in Sri Lanka, Bangladesh and East Africa. These are the locations we believe we could add much value to.
SME CHANNELS 23 SEPTEMBER 2015
COVER STORY
HOW IS SERVER
MARKET SERVING
SMBS?
The overall India server market is expected to grow, and while the SMBs are still courting the virtualised server market the future it seems will be virtualised or cloud for them. BY KARMA NEGI
karma@smechannels.com
A
ccording to a recently published report by TechSci Research, “India Server Market Forecast & Opportunities, 2019”, the country’s server market revenues are projected to grow at a CAGR of around 7.4% during 2014-19. Another report by AMI-Partner’s “2013 India SMB Server and Storage Study”, had projected the India SMB server market to grow over $500 million by 2017. Currently, the overall server market is going through a dip, says AMI, with the shipments witnessing a double digit drop, and are likely to contract further in the next six to 12 quarters. Every business, whether big or small, needs
24 SME CHANNELS SEPTEMBER 2015
a server; and the kind of server depends on the requirement of each business. Do you want your server to fulfill the basic needs like file server for standard management of productivity, mails, basic policies, or does your business require servers to handle more advanced needs like business applications such as ERP, CRM, Accounting packages, HRMS, etc. And with the invasion of cloud it seems all this will very soon move into the Cloud as well. “It is likely that a significant proportion of these are going to move to the cloud. The transition is happening quite fast. Starting from email to other applications like ERP, HRMS etc – all of these are gradually moving out of an on-premise to a hosted environment along with storage
as compliance,” says Somnath Das, Research Manager at AMI-Partners. In the march towards Cloud it seems it’s the SMBs, especially the first time adopters, who are showing greater interest captivated by the low/no CAPEX. However, the demand for physical servers still exists among SMBs. They have become extremely cautious about upfront investments, selective about form factors and looking for new age servers like HP’s Moonshot which is an application defined server, says Das. The main drivers of this are verticals like Retail, ITeS , Manufacturing and Services. Within these verticals, the growing demand for core applications is also contributing to the growth of servers in India.
COVER STORY
SME CHANNELS 25 SEPTEMBER 2015
COVER STORY
“WE SEE SMBS UPGRADING THEIR SYSTEMS, TO BE ABLE TO ADOPT VIRTUALIZATION AND MAKE USE OF ITS POTENTIAL, TO CATER TO THEIR NEW CUSTOMERS EFFICIENTLY.” VISHAL PAREKH, MARKETING DIRECTOR, KINGSTON TECHNOLOGY - INDIA.
Security still remains a key issue for the SMBs and are apprehensive to share data on a thirdparty server. This remains the main reason which is still driving the demand for new physical/onpremise servers.
Server Market: Peekaboo The rise in mobility, the start-up culture, social media etc. has led to a sunami of data and contributed to the increasing workload hence organisations are left with no choice but to invest in servers. While start-ups contribution to the growth in the server market is miniscule but they are the most technologically savvy, having a clear cut idea of what they want and how to go about it, and many are driving in droves towards Cloud as a lucrative proposition due to its low Opex and Capex model plus the scalability it offers.
When it comes to choosing the right server, there is a huge demand for blade servers large driven by the adoption of x86 servers by the SMBs and enterprises. as it demands less power, takes up less space, has higher scalability and simplifying cabling. New technologies like big data and cloud computing has also given a stimulus to the blade server market. IDC reports that the x86 servers has a major share of around 85.6% to the overall Indian blade server market for the year 2015. It is forecast to grow at a CAGR of 9.2% from 2015 to 2020. Nonetheless, the the high investment has hindered the growth of blade servers from SMEs as opposed to enterprises. “These particular servers are effective to address increasing volume of real time data requirements due to increasing usage of cloud computing / Big Data” replies Das.
VENDOR MARKET SHARE IN UNITS 40% 35% 30% 25% 20% 15% 10%
SOMNATH DAS, RESEARCH MANAGER, AMI-PARTNERS.
“The amount of capital investment made by the startup community has triggered server virtualisation adoption, and then there were the pent up demands of many SMBs who had not invested for sometime and are now looking at complete refresh,” answers Siddhesh Naik, Director (Enterprise Business Group, India and South Asia), Lenovo. Microsoft Windows operating system still rules as the top most application choice among SMBs, but open source applications like Linux is also fast catching-up not only because of its low-cost but also its trustworthiness.
Virtual Reality
5% 0%
“THE DEMAND FOR PHYSICAL SERVERS STILL EXISTS AMONG SMBS. THEY HAVE BECOME EXTREMELY CAUTIOUS ABOUT UPFRONT INVESTMENTS, SELECTIVE ABOUT FORM FACTORS AND LOOKING FOR NEW AGE SERVERS …”
HP
Dell 1Q 2014
Source: IDC APej Quarterly Server tracker Q1 2015
26 SME CHANNELS SEPTEMBER 2015
Lenovo/IBM 1Q 2015
Other
Cisco
Acer Group
With virtualisation picking-up speed and its benefits quite obvious to the market, SMBs who are the first time adopters are turning towards this technology. AMI analysis shows that server virtualisation spending among India SMBs is anticipated to
COVER STORY
Need for greater training than expected
More difficult to implement than expected
Security issues
HINDRANCES FACED BY SMBS WHO HAVE ADOPTED VIRTUALISATION: AMI-PARTNER
Data loss during migration
Aversion of existing staff towards new technologies
grow at a faster rate than desktop virtualisation within the next five years. Any start up is likely to adopt will either go for cloud or virtualisation. “We see SMBs upgrading their systems, to be
The lack of strong internal IT infrastructure has also been a problem for small businesses
able to adopt virtualization and make use of its potential, to cater to their new customers efficiently. The earlier SMBs adopt this technology, the earlier it is for them to do much more with
much less,” said Vishal Parekh, Marketing Director, Kingston Technology - India. “Virtualisation is just getting adopted in the SMB space; they are still at an early phase of adoption. It’s mainly the larger SMB players who are adopting consolidation of virtualisation. Meanwhile B class cities have also started contributing in a big way,” informs Naik. While so much has been said and done what virtualisation to do to one’s business, the adoption rate among the SMBs is still not up to the mark. Due to their tech savviness they know how virtualised servers can benefit their business and further its growth but one drawback is their lack of idea of the ROI offered by adopting virtualisation. The absence of adequate knowledge on the total cost of adopting virtualised solutions is hindering their eager adoption of this technology.
Finally As per industry estimate the adoption of server virtualisation is increasing but still the current penetration among SMBs is still in single digits. AMI predicts that SMB spending on Virtualisation will grow at over 20% CAGR over the next four years – mainly driven by Server Virtualisation.
SME CHANNELS 27 SEPTEMBER 2015
SME CHAT
PARTH DAVE, OWNER, D&D ENTERPRISE, VADODARA
“WE ARE TARGETING RS. 3 CRORES” Vadodara-based D&D Enterprise wants to offer more out-of-the-box products. In a chat with SME Channels Parth Dave, Owner of the Company talks about the telecom market.
Brief us about your company? D&D Enterprise is an authorised distributor for Matrix products. We are dealing in complete product portfolio of Matrix which includes EPABX system, Time-Attendance, Access Control and IPVS. What is your turnover and growth percentage? Last year our turnover touched Rs 1.6 crores and this year we are targeting Rs. 3 crores for the next financial year. What is your strength in terms of market reach and others? We prefer to deal through system integrators. There are four to five good SIS who work with us cohesively. We extend best of our service support to them. Geographically we cater to Vadodara district and some parts of Bharuch. What kind of solutions and products you are dealing in? We offer entire Matrix range of telecom and security solutions to our customers. How do you find telecom market in India? We are finding the Telecom market in India very promising, especially PBX market. Companies like Matrix have very good opportunity to strengthen their foot holds. New companies are coming-up, and FDI is also pouring in hence growth is everywhere. New setups are bringing in new opportunities in Telecom segment.
28 SME CHANNELS SEPTEMBER 2015
What kind of telecom solutions you have? We have Analogue EPABX, IP PBX, GSM and VoIP gateways, Hybrid EPABX, IP phones etc.
more cost saving, more reliability, and more support. Matrix positioning is based on offering more of these true inherent values which customers expect from infrastructure solutions.
How do you find Matrix products in terms of its advantages vis-àvis other brands? Matrix is SUBSTANCE brand. Substance is in the DNA of Matrix solutions. Substance in the form of technology, depth, genuineness and going beyond the mere outer façade and offer more values in all the areas. This is what differentiates Matrix from the lot. Matrix solutions are packed with More. More productivity, more applications, more flexibility, more functions, more features,
What is the potential and challenge for Matrix in the market? Matrix products and inventions are very promising and have immense potential for growth. And in the coming years, Matrix will be known as one of the leading brands across the globe. What the company needs to do to improve the market share? I think Matrix needs to emphasis on brand promotion and must meet customer requirements.
ERP
Video door phone
e, Tim PBX ance nd Atte ccess A and trol Con
, DVR CCTV VR and N
IP phone s
Video ph o
nes
Video Confere ncing
PRODUCTS PROFILE
SME CHAT
“WE PREFER TO DEAL THROUGH SYSTEM INTEGRATORS. THERE ARE FOUR TO FIVE GOOD SIS WHO WORK WITH US COHESIVELY.” As a partner what kind of products you want to add this year? We want to strengthen our existing product portfolio this year by offering “More out-of-the-box” products that can be beneficial and add more value to our customers.
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SME CHANNELS 29 SEPTEMBER 2015
SME CHAT
PRATEEK PASHINE, HEAD, ENTERPRISE BUSINESS, TATA TELESERVICES
“IOT AND M2M EXPECTED TO SEE HUGE ADOPTION”
Enterprise business is a key area of focus for Tata Teleservices. In a chat with SME Channels Prateek Pashine, Head, Enterprise Business, Tata Teleservices, talks about how the company plans to target the SME market.
What are the key challenges that you are addressing for the SMEs? We typically see three broad challenges for SMEs in India: First, geographically SMEs are scattered across the country unlike large enterprises which are present in few clusters. Reaching out to large segment of SMEs in every nook and corner is a big challenge logistically. We at Tata Teleservices (TTSL) have strong network of channel partners who reach out to SMEs in India. Secondly, today SME have hardly any full-fledged IT team and domain capabilities so as to de-risk themselves from technological obsolescence. To meet the challenge, we play the role of IT department to SMEs by offering customise, easy to deploy and cost-effective solutions. We take care of technology upgradation and optimisation, maintenance, etc. Capital expenses also being a key challenge for SME, so we allow customers to avail our ‘pay-as-you-grow’ option to reduce their cash outlay burden. Thirdly, in a constantly evolving technological landscape SMEs look to other ecosystem which can provide right solutions to brand and market their products and services. We offer specific solutions such as Hosted IVR, Call Register Service, TollFree Service, etc. that help SMEs in their marketing, branding, sales efforts. What is your go-to-market strategy? Our go-to-market strategy hinges on two very critical factors with respect to SME customers – reaching out to million SMEs in every nook and corner of the country, and offering these customers customised, innovative and affordable solutions. We have a ‘Lifecycle Management’ approach to cater to specific need of customers on a regular basis. With this approach we intend to take care of every requirement of the customer in a more engaged and persistent manner. Irrespective of the size
30 SME CHANNELS SEPTEMBER 2015
of the SME customer, we provision for an individual account management which manages customer at a local level. Through our vast network of channel partners we reach out to SME customers spread across the country. We have close to 1,200 channel partners to offer ICT solutions to customers in over 60 cities across India. The company has set up a robust infrastructure which includes the largest fibre optic backbone in the country covering over 1,25,000 km covering major cities in India. What are some of the upcoming technology trends that you see being adopted by SMEs? Is there a story beyond cloud adoption? Over the next decade, Internet of Things (IoT) and M2M is expected to see huge adoption across sectors. It is expected to bring billions of data-generating devices online and connect a vast stream of data with people, processes and other devices. There are some niche applications such as asset tracking, vehicle tracking, meter reading, home automation, etc., that can benefit immensely. We believe that the Government’s ‘Digital India’ and ‘Smart Cities’ initiatives will further drive adoption of IoT technologies across industries in the coming years. Globally, IoT has seen deployments across Transport, Utilities, Retail, Logistics and Security. In India, deployments have happened primarily in the Utilities space. The other areas which have seen large deployments are in transport i.e. fleet management of large commercial vehicles and Taxis and Retail. Everyone is talking ‘Digital’. How are enterprises actually taking this renewed focus? What is Tata Teleservices attempt, and technology strengths in this area? We are witnessing huge adoption of technology which is dra-
SME CHAT
“WE OFFER CUSTOMISED PRODUCT AND SERVICES TO SMES WHICH IS MOST COMPREHENSIVE SUITE OF SOLUTIONS IN THE ENTERPRISE SPACE - ENTERPRISE VOICE, ENTERPRISE DATA AND BROADBAND, MANAGED SERVICES, AND IOT/M2M AND ENTERPRISE MOBILITY.”
matically changing the way enterprise functions today. Large scale adoption of smartphones, tablets and other devices is resulting into convergence of IT and Mobile Applications because users want to access business applications on their mobile devices as well. ‘Bring Your Own Device’ (BYOD) is currently playing a big role in enterprise mobility. Enterprises are also adopting cloud based services to avail better return-on-investment and de-risk themselves from technological obsolescence. With the ubiquity of data network and consumerisation of technology, enterprises are able to improve their productivity and operation efficiency. However, this also brings lot of challenges in terms of security of confidential data – IPRs, customer database, financial and strategic information, which is at huge risk. TTSL has put in place various initiatives wherein we ensure that customer data is secure, while enabling customers to have a mobile, connected and productive workforce. What kind of innovative solutions are you bringing for the SMEs? We offer customised product and services to SMEs which is most comprehensive suite of solutions in the enterprise space - enterprise voice, enterprise data and broadband, managed services, and IoT/M2M and enterprise mobility. In addition to providing connectivity, which is a key enabler of these solutions, we also offer customers the complete solution which includes the Device and the Application. This approach ensures that the customer does not go through the headache of dealing with multiple vendors towards the delivery of the solution and from our perspective it allows us to provide more value to our customers. We have enabled our SME customers to procure some of the product and services through an online portal which ensures that they are able to procure services easily and go live quickly.
SME CHANNELS 31 SEPTEMBER 2015
SME CHAT
“THERE IS ADVANTAGE, HOWEVER, TO INDIA TOO. INDIA STORY IS INTACT AT LEAST AS OF NOW PENDING FEW IMPORTANT REFORMS, SO INDIA WILL GET MORE FUND FLOW AND THAT WILL HELP STOCK MARKET, RUPEE AND IN TURN MODI’S “MANUFACTURE IN INDIA” INITIATIVE.”
32 SME CHANNELS SEPTEMBER 2015
SME CHAT
RAKESH MISTRY, DIRECTOR AND CFO, CYBEROAM
“INDIA WILL BE THE WORLD’S FASTEST GROWING ECONOMY” The China share market crash has spooked every economy in the world, and some sections in India call it the opportune moment for the country to emerge as a leading economy. In a chat with SME Channels Rakesh Mistry, Director and CFO, Cyberoam talks about how this can affect India.
How has the downturn in the china market affected or can affect the India market? The immediate effect is quite clearly visible, share markets have crashed, FII’s are pulling out of the market and commodities prices like oil and steel reaching new low. Renminbi’s devaluation has compelled RBI to allow further rupee depreciation from 64 to 66+ to make India exports competitive to China and other countries. The inherent weakness in Chinese economy is repeatedly getting highlighted with weak PMIs and declining GDP growth. This is spooking the investors more than anything else; there is a fear that unlike the past, this time Chinese slump can trigger global recession, though it is too early to confirm the same. Nonetheless, the slowdown in China market will definitely lower down prices of commodities like steel etc. due to very excessive productions capacity at China. There is advantage, however, to India too. India story is intact at least as of now pending few important reforms, so India will get more fund flow and that will help stock market, rupee and in turn Modi’s “Manufacture in India” initiative. I am optimistic about Indian economy withstanding this phase of volatility. What does it mean for India’s IT industry in particular? How has it been affected? India’s IT industry will definitely benefit in short-
term from rupee depreciation, but still the IT demand is not growing from developed countries as expected. Any slowdown in world growth due to China will definitely impact negatively on IT demand and in turn to IT Industry in medium to long term. We need to see to what extent US is getting affected due to China and how Europe will be performing in the future. How has the weaker rupee affected your business? We are net exporters, so we are benefited from weaker rupee and fortunately our business from China is negligible. Moreover, Security is not a cyclical industry, at least not anymore. For many of our global clients, Security forms the core of their business; even those who used to take Security as an afterthought have changed their approach. The cost of data breaches is already getting bigger every year, and during tougher times no management would like to have any oversight on the Security aspect. Hence, demand for security products is going to go up every day. What does this teach us so as to not go down the same path? I think, and it is supported by many experts as well, that the Chinese share market collapse was on the cards for quite some time as nobody knows why the Chinese market rocketed last year - creating huge production capacity without corresponding demand planning is getting proved
negatively. Also there are well documented reports on how China’s economic planning has gone south; apparently, there is a limit to which cheap labour and manufacturing can sustain growth. I believe, that an equal focus on building a knowledge economy would have given China a better mileage in the long term. Is there any silver lining to this market volatility? As I said earlier, for India, there is definitely a silver lining. The reduced prices for commodities like oil, gold which forms major part of import has improved our trade and fiscal deficit like anything. And this will improve day by day as those prices are going to be lower for long period of time. Also the Government is committed to increase planned expenditure and working hard on reform process which will increase local demand and also attract more FDI and FII investment. If your remove China, India will be the fastest growing economy in the world, and the World will eye India market for investment, which will also push Manufacturing in India success. I think India in best position to take advantage of this situation in medium to long term subject to proper action from Governments including oppositions. There will be negative impact temporary due to negative sentiments across the globe, this will turn out to be positive for India in times to come.
SME CHANNELS 33 SEPTEMBER 2015
SME TREND
SANOVI
DISASTER RECOVERY ON AN UPTREND Markets and Markets predicts that the global Recovery-asa-Service market will be a $5.8B market by 2018 BY KARMA NEGI
karma@smechannels.com
T
he results from a recent survey indicates that APAC market including India is slightly slower in adopting newer data protection technologies and practices that are being adopted in Europe and North America. Disaster Recovery-as-a-Service (DRaaS) refers to services that offer business continuity. The global Recovery-as-a-Service (RaaS) report by Markets and Markets predicts that RaaS will be a $5.8B market by the year 2018, growing at a CAGR of 54%.The enterprise DR management market is anywhere between $1B and $2B. Disaster recovery (DR) is still a fragmented market, and as per Sanovi Technologies most DR offerings are point solutions, suitable for a specific layers within a heterogeneous IT environment of a typical enterprise – eg: there may be a recovery software for the Storage Technology or a database piece, but not for the entire application. This causes the DR offerings to become IT infrastructure layer specific, or a vendor offering specific, leading to a fragmented market. Today’s large enterprises face challenges with respect to protection of massive data volumes, applications across multiple data centers and management of DR sites. Having an effective data backup and BCP/DR solution in place is what can make a difference in ensuring IT continuity. “Organisations today realize that downtime costs and data loss affects their business operations significantly. This has created the need for disaster recovery, both among the SMBs and large enterprises, to reduce the recovery time, costs, and complexities compared to the traditional recovery process,” informs Chandra Sekhar Pulamarasetti, Co-Founder & CEO, Sanovi Technologies. With the coming of cloud there has been a gradual shift towards backup and DR on cloud.
34 SME CHANNELS SEPTEMBER 2015
CHANDRA SEKHAR PULAMARASETTI, CO-FOUNDER & CEO, SANOVI TECHNOLOGIES
TRENDS IN DR Cloud drove the cost of DR down by an order of magnitude and made it so affordable to everyone that SMEs and Enterprise alike are leveraging the Virtualization/Cloud technologies for deploying comprehensive DR systems.
With the increasing dependence on 24x7 business models, Organizational Boards and CEOs are pushing up the priority for business continuity/DR projects.
Application driven business continuity is a clear technology trend that is emerging as Applications in the cloud need elasticity and dynamic growth / automatic migration.
Several new world applications like Analytics and SaaS are driving fresh demand for DR projects in large scale but very cost optimal. These emerging technologies often drive both private and public cloud based DR solutions.
Migration of workloads across Datacenters to Clouds (private or public), is increasing, and DR management solutions like Sanovi’s Cloud Continuity are best fit to address these demands.
“SMES ARE MIGRATING TOWARDS CLOUDS; AND HENCE THE BACKUP/DR INTO CLOUD WILL BE ADOPTED BY MAJORITY.” Pulamarasetti adds that while large enterprises are expected to adopt Hybrid Cloud model and retain a good percentage of their IT infrastructure on-premise SMEs are migrating towards clouds and hence the backup/DR into cloud will be adopted by majority. For the SMEs Sanovi has a Cloud Continuity offering. They work with leading partners across the world like Amazon, Netmagic, Tata Communications, C-Edge etc., which provide DRaaS using their Cloud Continuity software, thus making it possible for SMEs to have DR readiness at affordable cost. While SMEs provide opportunities there are challenges too: There is a lack of DR planning among the SMBs though there is an increasing awareness and interest in BCDR programs by them. This delays project deployments at times. Also, the SMEs may not have dedicated resources and expertise to manage business Continuity and Disaster recovery. Hence Sanovi has made the process of deployment, management and monitoring very simple, in a self-service mode. “The cloud model enables lower cost, high scalability and eliminates dependence on experts, for DR Drills and Recovery,” informs Pulamarasetti. For the coming financial year Sanovi has set a target of 70% growth.
Date: NOV 6, 2015
MEET THE LEADERS’ UNDER ONE ROOF
Venue: HOTEL EROS, MANAGED BY HILTON, NEHRU PLACE
BOOK YOUR PARTICIPATION NOW! OFFICE: 6/103, Ground Floor, Kaushalya Park, New Delhi-110016, E-mail: info@smechannels.com, Phone: 91-11-41657670 / 46151993
SME CHAT
SAVIO TOVAR DIAS, DIRECTOR (TECHNICAL OPERATIONS, GLOBAL GROWTH MARKETS), AVAYA
“WORKERS ARE USING BUSINESS APPLICATIONS” Avaya’s EDP is a portfolio of solutions which help accelerate the development of communications-enabled applications. In a chat with SME Channels Savio Tovar Dias, Director (Technical Operations, Global Growth Markets), Avaya talks about the enterprise application market.
Where’s the enterprise application market heading to in India? The fastest growing demand in the region for enterprise applications in our view is not the applications themselves, but the ability to communication-enable applications within the enterprise to respond to growing disruptive trends of mobility, social, big data and cloud. From Avaya’s perspective, the region’s enterprise has legacy unified communications (UC) tools that were developed in an era when workers were primarily deskbound and collaborated mostly with internal employees. Because of this, communications and collaboration tools today exist in silos. Workers are using business applications to conduct day-to-day work, and then UC tools are used for collaborating with other workers. But the nature of work has changed, and enterprises are building their competitive advantage on making quick decisions by involving the best people both inside and outside the organization. The big question therefore is how can employees have real-time access to the information they need to perform their jobs faster? This includes the ability to make quick decisions but also be
36 SME CHANNELS SEPTEMBER 2015
able to respond to co-workers, customers, business partners and other members of the extended enterprise at the speed the business. The answer lies in bringing communications and applications together, to create communications-enabled business applications (CEBA) that integrate UC tools and information. In my view, this is what India needs the most in the next couple of years. What are the top solutions from your portfolio in this domain? Our latest innovation into the engagement environment is the Avaya Development Platform, or what we refer to as EDP. EDP is a portfolio of solutions which help accelerate the development of communications-enabled applications. Now, companies, partners, business analysts, and ISVs, in India can integrate voice, video, text, email and mobility seamlessly into breakthrough business applications. The portfolio includes the Avaya Engagement Development Platform, Avaya SnapIn modules, and the AvayaLive Collaboratory. The success of the Avaya Engagement Environment is due in large part to the community of developers around the world creating new Snap-
“HE ANSWER LIES IN BRINGING COMMUNICATIONS AND APPLICATIONS TOGETHER, TO CREATE COMMUNICATIONSENABLED BUSINESS APPLICATIONS (CEBA) THAT INTEGRATE UC TOOLS AND INFORMATION.” In modules. When used independently, or as part of a communications workflow, application developers can simply snap-in code modules and immediately integrate new functions. Do you provide vertical-specific solutions? Creating a simpler and faster development environment is a positive step forward, but an obvious next question is how specifically will Engagement Devlopment Platform (EDP) solve customer problems, differently, for each customer at a time? An inherent value of the Avaya EDP is its flexibility to meet the individual demands of customers and create differentiated value for those customers in their market spaces.
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SME BIZ
PLUMSOFT
CLOUD ERP IS A NECESSITY With the opportunities in cloud-based ERP solutions, Plumsoft wants to innovate and build vertical specific solutions that are tailor made for specific industry needs BY: KARMA NEGI
karma@smechannels.com
W
hile the first few years were focused on establishing and validating the product in the Indian marketplace, Cloud-based ERP solution provider Plumsoft Solutions hopes that in the next few years the focus will be on expansion and scaling the organization both in India and globally by building a network of direct sales presence and channel partners. In addition, the Company wants to innovate and build vertical specific solutions that are tailor made for specific industry needs which are ready out- of-the-box. Plumsoft’s brickscube.com addresses the needs of real estate industry from marketing to delivery, project management and operations. “India is seen as the next big thing among the emerging world economies. Considering this fact, there is a growing need for businesses in our
38 SME CHANNELS SEPTEMBER 2015
JAY SAPPIDI, FOUNDER AND CEO, PLUMSOFT SOLUTIONS
“CLOUD ERP IS MORE AFFORDABLE ... AND ACCESSIBLE ANYTIME OR ANYWHERE.” country to become more competitive and efficient in terms of their business operations. However, we have noticed that about 90% of businesses in emerging markets, both big and small, do not have appropriate software infrastructure that can fuel their growth. This is particularly the case with Indian businesses,” informs Jay Sappidi, Founder and CEO of Plumsoft Solutions Pvt. Ltd.
“If India were to achieve 10% GDP and become the growth engine of the world, efficient technology solutions have to be adopted by businesses to foster this growth. This is perhaps the reason why we believe that there is immense opportunity for acceptance of cloud-based ERP solutions in the India market,” he adds. Plumsoft’s cloud development platform, PlumWare, is said to eliminate all the hassles involved in traditional application development; and provide the Indian businesses the much needed technology advantage that their foreign counterparts already possess. Compared to cloud-based ERP, Legacy ERP systems are static and cannot accommodate the changing business requirements in real time. Because of the rigidity and inflexibility associated with the legacy ERP systems and enterprise applications Cloud ERP becomes more affordable simply because it eliminates large upfront investments while also improving operational efficiency by providing access to business applications anytime or anywhere. “Just like consumers in emerging markets skipped one generation of telephony, the landlines, to move directly to mobile, we believe the businesses in India will skip the traditional clientserver ERP applications and move directly to cloud. Cloud ERP is more affordable, don’t need an army of IT team to maintain it on premise, and accessible anytime or anywhere,” says Sappidi. Although businesses in every size can benefit from an integrated ERP solution to streamline their operations, there is a sense of urgency among mid-sized companies (50 crores – 2000 crores turnover) to automate their operations using Cloud ERP he informs. More specifically industries in manufacturing, financial services and infrastructure are the early adopters. “Medium scale industries are more in need and open for business automation solutions and specifically integrated Cloud ERP solutions,” says Sappidi, “on the other hand small scale industries with less than 50 people still consider it more as a luxury than necessity. However, even small scale industry are more interested in specific solutions like CRM or Financial Management.” Having tasted success in a short time in the Cloud ERP space, Sappidi attributes it to two main reasons: Their ability to built ground-up keeping in mind unique needs of businesses from emerging markets; and their belief that customers’ success defines their growth. “This is the reason we prioritize success of each of our clients. We take pride in the fact that each of our clients have experienced 100% success with our ERP implementations and each and every one of our clients is referable,” he elaborates.
MATRIX
CASE STUDY
MATRIX SECURES200+ ATMS HAVING 32KBPS BANDWIDTH The customer was contracted by the ReserveBank of India (RBI) to deploy White Label ATMs (WLAs) in India. COMPANY PROFILE The objective of the ATM vendor is to serve as a unifier to provideaccess to the basic banking services across all demographic andgeographic divides. The customer was contracted by the ReserveBank of India (RBI) to deploy White Label ATMs (WLAs) in India.WLAs are not required to have bank branding and can only beoperated by companies that have been fully approved by the ReserveBank of India. Security is the most critical aspect RBI consideredwhile awarding the contracts. This company has a forecast to deploy9,000 ATMs in India over 3 years.
REQUIREMENTS Central Monitoring and Management of all the Locations l Central Notification for Important Events like Camera l Disconnection, Storage Alert, Recording Status in Real-time l Timely Installation and Service at all Locations l Number of days of Data Storage as per Government Regulations l
CHALLENGES l Centralized management with limited bandwidth of 32Kbpsavailable at remote locations. l Installation and service of devices and cameras at 200+ remotelocations across India in a fast track manner.
MATRIX COMSEC Established in 1991, Matrix is a leader in Telecom and Security solutions for modern businesses and enterprises. Matrix has won many international awards for its innovative products.
CASE SUMMARY LOCATION India
RESULTS • Centralized security control of each ATM. • Customer achieves target of expanding 200-300 ATMsmonthly across India. • Centralized notification of any event across India. • Functioning status of all. BENEFITS • Enhanced Security with Centralized Management • Reduced Security Manpower Cost at each Location • Reduced Recurring Cost of Bandwidth
MATRIX OFFERINGS
• Centralized Procurement with Easy and Smooth Execution
Matrix provided a Hybrid Video Recorder at all the locations to keep a provision to replace Analog with IP cameras
For More Details please visit: http://www. matrixsecusol.com/ video-surveillance.html
l
in future. l Trained 550+ Matrix channel partners across India made installations quick and professional. l For central monitoring of all the devices and cameras at low bandwidth, Matrix offered a notification management software which offered bitwise information about events like number of devices online, number of devices in which motion has been detected, number of devices in which recording has been stopped, camera wise view tamper, recording alert, video loss, storage status, etc. For ease in monitoring, the indication was shown with different color codes. l Provision to search and export the event logs in excel format was provided as proof for future investigation. l CMS software was provided to view video from camera wherever bandwidth was available or on occurrence of a critical
event.
SOLUTIONS OFFERED SATATYA HVR0408S: 4 Analog Channels, 8 IP Channels, Total 8 Channel Hybrid Video Recorder with 6TB Storage and NAS Support l SATATYA CADR700FL36CW: 700TVL IR Dome Analog Camera with 3.6mm Fixed Lens l SATATYA CABR700FL36CW: 700TVL IR Bullet Analog Camera with 3.6mm Fixed Lens l SATATYA Device Monitor: Monitoring Application that requires less Bandwidth to centrally view the Health Status of Multiple Devices l SATATYA Centralized Monitoring Software (CMS): Central Management of Cameras connected across Multiple Locations inCombination as per Priority l
SME CHANNELS 39 SEPTEMBER 2015
GUEST COLUMN
HOW RELIABLE ARE SANDBOX GATEWAY
APPLIANCES? This solution provides advanced malware detection for incoming emails in the form of an easy to use sandbox appliance but does it mean the end of APTs and data breaches
SANJAY KATKAR, Co-Founder and Chief Technology Officer of Quick Heal Technologies. BRIEF PROFILE He leads a team of young and dynamic software professionals, engaged in development of various anti-virus modules on various platforms including the design and development of new features. The company is now recognized as a complete security solutions provider for its simple and dynamic solutions that span platforms as well as multiple devices. The company has come-up with intelligent and innovative Mobile Security suite for Android and BlackBerry platforms which was launched in the NDTV Gadget Guru Conclave and Awards. Sanjay also serves as the Director of Association of Anti-Virus Researchers Asia (AAVAR) and is a reporting member of The Wild List Organization International, USA. He is also a member of the Technology Steering Committee of National Security Database. He received the Entrepreneurs International Honors for his significant achievement as a First Generation Entrepreneur on 9th Entrepreneurs Day 29th July 2002.
40 SME CHANNELS SEPTEMBER 2015
Over the past few years, spear phishing attacks via highly targeted messages have been the primary attack vector of successful data breaches. More than 90% of attacks on enterprise networks are the result of spear phishing methods. This has led to the rise of a new breed of security solutions – Sandbox Based Gateway Appliances. This solution provides advanced malware detection for incoming emails in the form of an easy to use sandbox appliance. It launches every incoming email attachment in a secure virtual environment to monitor its runtime behavior. In case it detects any malicious activity, a red flag is raised. The results of this technology have been positive and many zero-day Advanced Persistent Threats (APTs) have been detected and blocked by this approach. So does the implementation of this security signal the end of APTs and data breaches? The early success of such Sandbox based appliances can be attributed to the fact that malware variants were never designed with such protection mechanisms in mind. Instead, these samples were focused towards breaching traditional antivirus and firewall solutions. This enabled them to breach traditional security solutions with zero-day attacks very frequently. But now that more enterprises are using these Advanced Threat Protection Sandbox based appli-
ances, new malware variants are being designed with the aim of penetrating this specific protection mechanism. At the Quick Heal Threat Research Labs, we have come across a new malware sample that was able to breach this Sandbox protection. It successfully worked its way around this mechanism and reached a user’s inbox without getting detected. Detailed analysis of this sample revealed that it has been designed to infect highly protected networks. It also has several anti-virtual machine and antisandbox tricks implemented within it. This malware was reported on 4th August and it has been named APT-QH-4AG15. We are in the midst of analyzing this APT threat further, and will be releasing a detailed analysis report in the next few days. What this attack has taught us is that even the most advanced Sandbox based appliance protection can be breached. As a result, enterprises need to consider and implement multiple layers of protection to safeguard their networks. While the network breaches of the last few years have raised concerns about the effectiveness of endpoint security protection, future breaches are also sure to raise the question – Can Sandbox appliances provide reliable protection against APTs?
REVIEW
PRODUCT
HYPERX SAVAGE DDR4 MEMORY
HyperX Savage DDR4 memory offers ultraresponsive multitasking and an overall faster
POLYCOM COLLABORATION SOLUTIONS
system, making it perfect for advanced gamers, overclockers and power users. It will be available in a range of capacity and frequency options. With fast speeds and aggressive timings, the HyperX Savage DDR4 offers ultraresponsive multitasking and an overall faster
BY MANAS RANJAN
system, making it perfect for advanced
info@smechannels.com
DEDICATED TO ENABLING the workplace of the future today, Polycom adds three new products to its Polycom RealPresence Group Series solutions offering. The Polycom RealPresence Touch solution is an easy-touse next-generation touch control designed with simplicity in mind for the end user. Compatible with Polycom RealPresence Group Series, Polycom RealPresence Immersive Studio, and the new Polycom RealPresence OTX Studio, the RealPresence Touch control will feature an intuitive tablet interface that makes it easier than ever for users to control their visual collaboration experience. The Polycom RealPresence Group Series 5.0 software will feature direct interoperability with both Skype for Business and Microsoft Lync environments, giving end users an enhanced voice, video and content collaboration experience. With this software, users will now have the ability to control Skype for Business/Microsoft Lync content directly from their Polycom Group Series system, just as they would in a Skype for Business/Microsoft Lync call. The Polycom RealPresence OTX Studio will bring the latest innovations from Polycom RealPresence Immersive Studio to mid-sized conference rooms. Designed for rich collaboration, RealPresence OTX Studio users can easily share content from their own device and engage in interactive annotation and whiteboarding with Polycom VisualBoard.
gamers, overclockers and power users
FEATURES n Polycom RealPresence Group
Series 5.0 software will feature direct interoperability with both Skype for Business and Microsoft Lync environments, giving end users an enhanced voice, video and content collaboration experience n Interoperable with Microsoft
environments n Rich and intuitive collaboration experiences represent the foundation of today’s workplace n Polycom 3D Voice is designed to
deliver highly accurate positional audio with a very clear separation between participants for the most natural and life-like audio reproduction
PRICE
announced the press release. With speeds up to 3000MHz HyperX Savage DDR4 allows for faster video editing, 3D rendering and gaming. The built in XMP ready profiles are optimized for Intel Core i5 and i7 processors, as well Z170 on 100 Series and X99 chipsets enabling users to easily overclock just by selecting a memory profile without any adjustments in BIOS. Available in single modules and kits up to 64GB Savage DDR4 runs as low as 1.2V and at max 1.35V resulting in less power consumption than DDR3 and higher reliability.
n Price: Start at Rs. 3,850, Warranty: Lifetime, Contact: Brendan Lazarus, M: +91-7405657988
On Request
CONTACT Polycom Unified Communications Solution Pvt.Ltd..Tel : +91 80 49339001
OVERALL RATING
SME CHANNELS 41 SEPTEMBER 2015
PRODUCT
NEW ARRIVALS
LENOVO
LENOVO PCS FOR SMALL BUSINESS IDEAL FOR THE SMALL and medium businesses, Lenovo ThinkPad E Series is for those who are looking for PC solutions to reduce IT headaches and increase efficiency and collaboration between employees in the office and on the road. They need to keep business data safe and ensure critical data protection as they look towards expanding their business information and services to the cloud. The trustworthy and reliable ThinkPad E-Series, available with 14-inch and 15.6-inch antiglare displays, offers remarkable performance, exceptional mobility and outstanding features for small business users seeking leading edge technology that addresses their needs and offers incredible value. It’s optional fingerprint security to protect from external threats and facilitate PC access by allowing users to create more complex and secure passwords linked to their fingerprint. It offers up to nine hours of battery life for virtually all day performance out of the office. Its latest generation Intel and AMD processors offering up to ten percent raw performance increase and up to thirty four percent for integrated graphics. Power users will welcome the optional inclusion of discrete graphics, up to 16 GB of memory and solid state storage for increased muscle and efficiency. n Price: On Request, Warranty: On Request, Contact: Lenovo India Toll Free No.1800-419-4666 (Tata)
SEAGATE
SEAGATE HDDS FOR SMBS SEAGATE’S NEW PORTFOLIO of 8TB high capacity drives – the Seagate Enterprise Capacity 3.5 HDD, Seagate Enterprise NAS HDD and Seagate Kinetic - provide small- and medium-sized businesses with the world’s highest capacity, most reliable, and highest performance storage solutions available, all optimized to match the unique storage requirements for each market segment announced the press release. Seagate’s 8TB Enterprise Capacity 3.5 HDD drive addresses these needs by incorporating proven conventional magnetic recording hard drive technology, backed by nine generations of data center innovation. Seagate’s 8TB Enterprise NAS HDD takes conventional hard drive recording technology to the next level by providing one third more storage density for any tower or rack mount solution compared to the previous 6TB generation drive. n Price: On Request, Warranty: On Request, Contact: Seagate, Toll Free No.000.800.440.1392
QNAP
QNAP AMD-POWERED, QUAD-CORE 2.0GHZ, 10GBE TS-X63U SERIES NAS QNAP SYSTEMS’ NEW BUSINESS-CLASS AMD-POWERED quad-core TS-x63U series NAS; available in 4, 8 and 12-bay models with single and redundant power supply options. The TS-x63U series provides 10GbE network connectivity with its single-port SFP+ network adapter, and supports bridging 1GbE devices to a 10GbE network with its four built-in GbE interfaces. Coupled with an AES-NI hardwareaccelerated encryption engine, SSD cache support, and flexible scalability; the TS-x63U series is ideal for SMBs looking for backup, restoration, virtualization storage, private cloud, and to future-proof their IT infrastructure for 10GbE networks. The TS-x63U series is powered by an advanced 64-bit AMD Embedded G-Series quad-core 2.0GHz SoC processor with 4GB DDR3L RAM (upgradable to 16GB) and features four 1GbE LAN ports, delivering high speeds of up to 1,090 MB/s sequential read throughput with10GbE configuration for multi-tasking business applications. n Price: On Request, Warranty: On Request, Contact: marketing@qnap.com Tel: +886-2-2641-2000
42 SME CHANNELS SEPTEMBER 2015
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