PLUS
Dell Becomes #1 PC Vendor in Q4 /16 www.smechannels.com
india’s first IT magazine for sme business VOLUME 06 | ISSUE 02 | PAGES 60 | APRIL 2015 | RS. 20/-
SME Biz /30
SME Biz / 34
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HP: Handholds partners
Lenovo: To equip partners
Canon: Wants to bring VARs and SIs together
through the separation journey
better with DRS 2.0
DATA IS THE NEW BLACK BUT IS SMB
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QUANTUM: Strengthens India Biz
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BP Enterprise: “Our strength is our technical proficiency”
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Canon: Wants to bring VARs and SIs together
MY EXPERIENCE
EDITORIAL
RISE OF BIG DATA KARMA NEGI
karma@smechannels.com
BIG DATA IS NO LONGER CONFINED to Big players. This catchphrase for all the structured and unstructured data floating around us is changing the business landscape. But going beyond the jargon, if we look deeper Big Data today stands for ‘opportunity’ which exists in the interpretation of these data to not only further one’s business but also in making sound business decisions. While we tend to associate big data with enterprises it comes as no surprise that even small and medium businesses can take advantage of the opportunities provided by big data. As per the SMB Group 18% of small and about 57% of medium businesses utilize business intelligence and analytics solutions, there’s a trend towards more widespread adoption. However, there is still a misconception among the SMBs that big data is only for select few, they perceive it as expensive and believe that the infrastructure required for data crunching, having a team of data scientist is something which is beyond their budget and reach. This is where they need to realise that if they have to take on the goliaths of the world and survive they need to take advantage of big data business opportunities or will risk falling behind the competition. Big data analysis can help improve the relationship between SMBs and their customers, by giving them customer insights by analysing information collected from mobile devices, storage arrays and management tools. It will help them to better comprehend the information contained within the data and recognize the data that is most crucial to the business. SMBs can get overwhelmed when it comes to using the right tool for their business; they need to understand what will work for them best before venturing in to the big world of big data. They are in no position to go for expensive analytics and should take sound and informed advice either from big data consultants or go for cloud-based solutions.
HP Pro Tablet 408 G1 LIGHT, THIN AND SMALL HP Pro Tablet 408 G1 is an 8-inch enterprise tablet. It stands tall at 8.4 inches, is 5.5 inches wide and boasts of a thickness of mere 0.35 inches. It features quad-core Intel Atom Z3736F Bay Trail processor, 2GB of RAM, up to 64 GB of storage and an 8 MP AF rear camera with flash and Optional built in 3G Connectivity, a card slot, a micro HDMI output and a micro USB port and has 1280x800 pixel screen. HP Pro Tablet 408 G1 is available now with a starting price of INR 23,500
SPECIFICATIONS Quad-core Intel Atom Z3736F Bay Trail processor, 2GB of RAM, up to 64 GB of storage and an 8 MP AF rear camera with flash FINAL WORDING With a starting price of INR 23,500, the HP Pro Tablet 408 G1 is attractive. OVERALL RATING
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contents
APR VOLUME 06 ISSUE 02
2015
ER COV RY STO
india’s first IT magazine for sme business
Publisher: Sanjib Mohapatra Editor: Sanjay Mohapatra Associate Editor: Karma Negi Executive Editor: Smruti Chaudhury Copy Editor: Neil D’Souza Designer: Ajay Arya Web Designer: Vijay Bakshi Technical Writer: Manas Ranjan Satya Sagar Sinha Lead Visualizer: DPR Choudhary MARKETING Marketing Manager: Shivani Swaroop Marketing Executive: Rajat Kumar Circulation and Printing: Panchanan Bhoi SALES CONTACTS Delhi 6/102, Kaushalya Park, Hauz Khas New Delhi-110016 Phone: 91-11-41055458 E-mail: Shivani@smechannels.com Bangalore #28/1, 3rd Floor, Sri Lakshmi Krupa, Near Shamanna Park, Model House Street, Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 Mumbai Tahmeed Ansari 2, Ground Floor, Park Paradise, Kay-Bees CHS. Ltd.,Opp. Green Park, Oshiwara, Andheri (west), Mumbai - 400 053. Ph. +91 22 26338546, Fax +91 22 26395581 Mobile: +91 9967 232424 E-mail: Info@smechannels.com Kolkata S Subhendu BC-286, Laxmi Apartment, Kestopur Kolkata-700101
HP /30
HP Handholds Partners through the Separation Journey
ND S N I N DIA B R A
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Delhi: 6/103, (GF) Kaushalya Park, New D
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Delhi-110016, Phone: 91-11-41657670 / 46151993 editor@smechannels.com Bangalore Bindiya Jadhav #28/1, 3rd Floor, Sri Lakshmi Krupa, Near Shamanna Park, Model House Street, Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 E-Mail bindiya@ accentinfomedia.com Skype ID: b1diyajadhav
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Lenovo to Equip Partners Better with DRS 2.0
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Phone: 9674804389
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Data is the new Black, but is SMB harnessing it? /22
Printed, Published and Owned by Sanjib
SME CHAT BP Enterprise /37
“Our strength is our technical proficiency”
Mohapatra Place of Publication: 6/101-102, Kaushalya Park, Hauz Khas New Delhi-110016
Phone: 91-11-46151993 / 41055458
SME TREND Canon /36
Canon Wants to Bring VARs and SIs Closer
Quantum /38
Quantum Strengthens India Biz
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SME CHANNELS APRIL 2015
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Oracle to Hire 1,000 Sales Professionals to Drive Cloud To help equip Oracle to drive growth and support demand for Oracle Cloud solutions across the region, the company plans to add 1,000 new employees to its sales
force across Asia Pacific (APAC). Out of this approximately 300 of this specialized sales force for Cloud will be recruited in India. Loic Le Guisquet, President
(EMEA & APAC), Oracle, said, “Strong economic growth and the infinite possibilities that cloud technologies offer has created an unprecedented opportunity in Asia
Pacific. Oracle is the only vendor who can give customers complete SaaS, PaaS, and IaaS capabilities – which uniquely positions us to be The Cloud Company. We are recruiting talent from across the region to create a world-class sales team that will help Oracle’s customers embrace the cloud. The opportunity that cloud technologies create is profound and there’s never been a better time to work for Oracle.” Shailender Kumar, VP and Regional MD, Oracle India, said, “Technology has played a defining role in shaping the economy of India and influencing young professionals and recent college graduates. We are looking for brilliant people to join Oracle, the Cloud Company. The right candidates for Oracle are individuals who are highly motivated, ambitious and who are eager to be a part of the company leading cloud transformation in India.” Oracle’s recruitment efforts will primarily focus on growth in Australia, China, India, Korea, and the ASEAN countries; however, there are roles being created across the region.
Zenith Software to Expand in India Zenith Software is all set to expand its operations in India in order to tap domestic opportunities especially in the banking and government (e-governance) sectors. Currently the company is managing its sales and operations through 10 cities and is now expanding its network to cover PAN India with
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SME CHANNELS APRIL 2015
presence in additional 25+ cities. These include Kochi, Chandigarh, Indore, Dehradun, Aurangabad, Guwahati and Raipur. The presence of ZSL in these additional 25+ cities would be accomplished by setting up its own offices and through appointment of channel partners. The company
would also be recruiting and doubling its current sales force across the country within a year. “The Government’s Digital India initiative, new technological shift (SMAC and open source ) in Indian banking landscape and exponential growth in the size of the domestic IT market has created a perfect
ecosystem to further excel and increase our already well established presence in the domestic market,” said Anoop Singh Sengar, President & Deputy CEO, ZSL. “Currently we are empowering over 25 of our Indian clients on open source and cloud technologies,” added Sengar.
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SNIPPETS
NASSCOM 10,000 Startups Program The National Association of Software and Services Companies (NASSCOM) has marked the second anniversary of its 10,000 Start-up Program to create 10,000 domain specific startups in the country by 2020. As the 10,000 start-up program keeps rolling to its fourth phase of shortlisting, Phase 3 had 500 startup shortlists who went through pitch and mentoring konnect sessions. Applications are currently being processed on FIFO basis till 22nd April for the next session of Startup
Konnect which is a mini boot-camp program for shortlisted startups who will be eligible for connect-2-pitch with all ecosystem partners including leading accelerators, angel investor networks and venture capital firms. Rajat Tandon, Senior Director, NASSCOM 10,000 Startups, said,“Now with the roll out of the fourth phase, we are looking to accelerate more startups who will re-define the technology landscape of the country.”
F-Secure Hosts Channel Conference in Delhi F-Secure recently hosted an India Channel Conference in Delhi to celebrate the nine-month long success of its channel development initiatives; and expressing its appreciation the company also awarded and upgraded its partners. Attended by approximately 50 channel partners the event also witnessed the unfurling of F-Secure’s product roadmap and strategy for the India market. Transformational change to seek market share in Indian Corporate Security Market was one of the first areas covered followed by a discussion on the launch of the F-Secure Partner Programme in India and its benefits. Speaking at the conference, Nishant Sharma, National Head (Channels -India & SAARC), F-Secure, said, “This was also our way of showing appreciation for the strong channel base and advanced distribution capabilities of all our partners.”
Delta Unveils new Rewards Program for Partners Delta has released two Channel incentive schemes - “Royal Scheme” for Elite Partners and “Spring Bonanza” for Special Partners. The scheme is on Delta’s advanced technology UPS products from 1 to 40kVA. Delta UPS are online, double-conversion UPS housed in a compact Rack/ tower for applications in the server, network, workstations, POS, ATM, home appliance, medical, education, retail, banking segments and many more. “Schemes not only boost sales of Channel Partners, they are also excellent motivational tools. The final objective of channel schemes is to promote end products & help partners sell more,” said Suhas Joshi, VP, Delta Power Solutions. As per the scheme, partners who achieve 100% or more than 100% of their total target revenue will be rewarded with lucrative gifts like Apple iPhone 6, Apple iPAD, Samsung Galaxy Grand and great holidays. The scheme is based on six months and valid up to August 31, 2015. The program features two levels of participation which provides flexibility for channel companies of all sizes.
10 SME CHANNELS APRIL 2015
MY POINT
“Startups are the lifeblood of our economy.” RAJAT TANDON, SENIOR DIRECTOR, NASSCOM 10,000 STARTUPS
Fujitsu updating Partner Program To mark five successful years of its global channel program, and to meet the evolving needs of its channel partners around the world and to support the company’s targets for profitable growth Fujitsu is updating the structure, training offering, and benefits of the SELECT Partner Program. Already launched in EMEIA, Asia, Oceania and North America, the SELECT Partner Program will soon roll out to South America. Mirroring early successes in EMEIA, the company aims to achieve 80 percent of product revenue through the channel on global basis announced the press release. According to Veerle Limbos, VP, Global Channel Business, Fujitsu, “Our new and improved SELECT Partner program is at the core of Fujitsu’s strategy to help channel partners grow their business through a closer relationship with the company, by providing exclusive access to people, resources and training.
Panasonic Rolls-out new range of Wireless Video Door Phones Panasonic has rolled out its new range of Wireless Video Intercom models, the VL-SW251BX and VL-SF70BX priced at Rs. 29,900 and Rs. 18,500 respectively. The models come with advanced features and ease of operation which play a major role in enhancing home security today announced the press release. The VL-SW251BX comes with a 5-inch wide screen to deliver crisp and clear images with the ability of recording up to 400 pictures at a time. [50 separate sessions: 1 session consists of 8 shots]. Its special voice changing function enables answering unwanted visitors by changing ones voice. The intercom call feature enables the main monitor station and the sub monitor station to transfer a door call using the same operation. While using sub monitor stations, one can make intercom calls between the sub monitor stations. Furthermore, the door station is equipped with LED lights [illumination lamp]. It enables the color display of visitors at a distance of about 50 cm at night.
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SNIPPETS
HP Launches New Open Hyperscale Servers Cloudline To enable service providers running hyperscale IT architectures to maximize data center efficiency and increase cloud service agility HP has released its Cloudline servers. “The business success of today’s service providers is directly correlated with their ability to cost-effectively acquire and operate their IT infrastructure to meet customer demand,” said Vikram K, Director, Servers, HP India. “Built on open-design principles with extreme scalability, HP Cloudline servers help service providers reduce infrastructure cost and accelerate service delivery to improve business performance.” The new HP Cloudline server family is a result of the HP-Foxconn joint venture. HP Cloudline servers are optimized for workloads including cloud (OpenStack and other open cloud platforms), web servers, content delivery, hosting and big data (Hadoop framework).
MICROSOFT CLOUD ACCELERATOR PROGRAM FOR INDIAN ENTERPRISES & GOVT To help Indian enterprises and government organizations take full advantage of the cloud, Microsoft India has launched a special Cloud Accelerator Program. This announcement was made by the company’s leadership at the 2015 Microsoft Azure Conference. Launch of Microsoft Cloud AcceleraMore than 1,500 cloud professionals and IT industry tor Program decision makers will attend the two-day conference, with another 15,000 participating via the virtual conference. In addition, Microsoft has launched cloud training programs - Azure Vidyapeeth and GuruVarta, for partners that will enable SMBs transition to the cloud. The program will upskill partners to help 10,000 SMBs across 250 cities to move to the cloud. The company also announced the launch of a Cloud Decision Framework for public sector companies, government departments, banks, and financial services companies. The Cloud Decision Framework is an independent, open framework based on industry standards and regulatorguidelines. The framework builds on international ISO standards and incorporates India-specific guidelines from IRDA, IDRBT and the IT Act.
HCL Info to Sell Strontium Flash Memory in India HCL Infosystems has entered into strategic partnership with Strontium - a PC and flash memory manufacturing company. Under this alliance, HCL Infosystems will distribute a wide range of external flash-based memory devices from Strontium Technology across India. Commenting on the partnership, Vivian Singh, President & CEO, Strontium Technologies Pte Ltd., said, “We are excited to partner with HCL Infosystems for the distribution of wide range of external flash based memory devices, as we bring together our collective strengths to serve a broader range of customers with industry leading storage products. We look forward to a fruitful and long- lasting association with HCL Infosystems.” Strontium serves an international network of distributors, resellers, retailers and OEM customers since 2002. The company currently has a large network and strong market presence over 35 countries. It has operations span to various territories across Australia, New Zealand, South East Asia, India, Africa, Middle East, US and Canada.
Power2SME Inks Pact with NBFC Vistaar to Finance SMEs Power2SME, India’s first ‘buying club’ for Small and Medium Enterprises (SMEs), has inked an agreement with non-banking financial company (NBFC) Vistaar Financial Services Pvt. Ltd., to finance procurement transactions of Power2SME’s SME clients. The tie-up is in its first stage and the pilot project is already underway in West India, with SME clients in Pune and Nashik hailing from the manufacturing sector. This first stage pilot project for NBFC funding will upto a credit limit of up to Rs. 25,00,000. Power2SME, now in its third year of operation is committed to addressing the SMEs capital and cash flow issues and its tie up with Vistaar is a step in that direction announced the press release. It further says the tie-up will be particularly beneficial for SMEs seeking to scale up but lacking the wherewithal to do so. With handholding from Power2SME as required and a competitive funding option from Vistaar, SME clients will be in a position to expand their business faster.
12 SME CHANNELS APRIL 2015
Panasonic Targets 10 % of HDVC Market share by 2015 Panasonic India has introduced its third generation dynamic HDVC solutions- KX-VC1600 and KX-VC1300 along with various software based VC solutions. Specially designed for the SME segment, the new product range is targeted towards providing cost effective and high quality products for SME customers. Other than this, the product also targets lucrative verticals such as education and healthcare market. Some key features in the new solution like 10 locations Inbuilt multiparty in Full HD, ability to connect 3 displays output, 3 Cameras input and Dual network support make this solution unmatchable as per the current industry standards. Toru Hasegawa, Divisional MD, System Solutions Division, Panasonic India, said, “The launch of this product will certainly enhance our portfolio catering to the communication segment. We are confident that with these solutions, Panasonic will offer a unique integration of software based infrastructure coupled with hardware based room end points to provide a complete video conference experience at highly cost effective price to customers.”
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SNIPPETS
Polycom and Microsoft Expand VC Experiences for SMBs Polycom and Microsoft have expanded relationship through which Polycom plans to deliver a new series of video collaboration solutions purpose-built for Skype for Business called Polycom RoundTable. The first device in this new offering is the Polycom RoundTable 100, an affordable and easy-to-use video solution for huddle rooms that will allow small to midsized businesses (SMB) and teams with Skype for Business and Microsoft Lync 2013 to enjoy rich collaboration experiences, including voice, video and content collaboration, simply by logging into their Skype for Business account. The RoundTable 100 will take just minutes to set up and start using, and it will not require corporate domains or on-premises infrastructure, making it easy to use without assistance from IT. The companies also announced that the Polycom CX series of video collaboration solutions, including the Po lycom CX8000 room system, and the Polycom CX5100 and CX5500 unified conferencing systems, also will become part of the Polycom RoundTable series of products.
FORTINET ENHANCES FORTIPARTNER PROGRAM FOR EMEA & APAC Fortinet said it has enhanced its FortiPartner Program for the EMEA and APAC regions. The new program, including new certification and re-aligned partner levels, is designed to help partners build expertise on the full range of Fortinet’s network security products, extend service offerings and expand into new areas of the security market. Jitendra Ghughal, National Channel Manager (India & SAARC), Fortinet, commented, “Trends for mobility, agile infrastructures and cloud set alongside the evolution in advanced cyberthreats, means organizations increasingly demand high-performance, integrated security solutions and experienced partner support. Our new program will support our resellers to increase expertise and leverage our end-to-end network security solutions to better align their services with the needs of these customers, and ultimately boost value.” The new eight level certification program has been developed to equip partners with in-depth expertise across Fortinet’s full scope of integrated solutions and includes a wide-range of selfpaced, instructor-led and practical courses for all technical professionals. Designed to build partner knowledge and expertise in the increasingly complex network security concepts demanded in today’s business environments, the program will help accelerate partner sales, develop new services and validate advanced skills and experience inline with the evolving cybersecurity landscape. The new NSE program incorporates newly created content not covered in FCNSA and FCNSP certifications, and over time will eventually replace the existing certifications.
EXECUTIVE MOVEMENT
STORAGE MARKET EXPECTED TO REVIVE IN CY 2015
IP-COM has kick-started India operations by taking on board Pinaki Chatterjee as Director-Sales for India and SAARC.
ACCORDING TO IDC INDIA EXTERNAL STORAGE MARKET SAW A MARGINAL YEAR-ON-YEAR DE-GROWTH (IN VENDOR REVENUE) AND STOOD AT $ 60.85 MILLION FOR Q4 2014. INDIA EXTERNAL MARKER - VENDOR REVENUE SHARE & GROWTH Q3 2014 VS Q4 2014
35%
20%
30%
10%
25%
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-10%
15%
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EMC
IBM
NET APP
Q3 2014 Source: IDC APej External Storage Tracker Q4 2014
14 SME CHANNELS APRIL 2015
HP Q4 2014
HITACHI Growth
DELL
Meera Raman has joined Quick Heal. Prior to Joining Quick Heal, she was heading marketing in Tally Solutions Ltd. Xerox has named Anurag Gupta as the Director, Customer Service Operations (CSO), Xerox India. Vinay Shenoy, VP & MD, Infineon Technologies India Pvt. Ltd. has taken over the role of Chairman of IESA for 2015-16.
-50% A10 Networks has named Sanjay Kapoor as Vice President of global marketing.
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SNIPPETS
Orange Business Services Launches First SDN Pilot for SMBs Orange Business Services launched its first pilot of a 100% digital and automated SDN solution for small and medium enterprises (SMBs). By April 2015, around ten SMBs (with up to ten sites) will test in real conditions for a year a 100% digital plug-and-play SDN offer, developed by Orange Business Services. This SDN pilot will be used by these companies to create and manage in real time their Intranet and Internet networks via a web portal. With this simple and secure interface, network managers can also order and customize new virtualized application services of their choice: Internet content filtering, advanced security and antivirus. This solution will also include the deployment of a private and secure corporate network, offering the best available bandwidth (ADSL, VDSL or fiber) and leveraging a ready-to-use router. Pilot companies will receive advanced support services from the project team. For this pilot, Orange has deployed in its business dedicated network an SDN controller and virtualized services.
Plantronics Partners Go on U.S. Trip
MOU SIGNED TO BOOST LOCAL MANUFACTURING SME Chapter of MAIT signed an MoU with Busan IT Industry Promotion Agency (BIIPA) in Bengaluru. MOU aims to bring together Indian and Korean SMEs to promote local SME Chapter of MAIT and Busan city IT Trade Delegation to India manufacturing by regular exchange of information on technology know-how, software development, talent exchange with a strong focus on Industrial development in both the countries. The MoU was signed by Rahul Gupta, Chairman, SME Chapter of MAIT and by Seo Tae Geon, CEO of Busan IT Industry Promotion Agency in the presence of SMEs from MAIT and Korea. The event was attended by nine Korean SMEs covering the entire spectrum of IT industry from marine electronics to video translation & global promotion on internet services. This MOU has imparted further forward momentum to encourage local manufacturing of products in India and set agendas for regular engagement by expanding the scope of doing business on mutually agreed terms. Commenting on the MOU, Gupta said, “This is a great opportunity for Indian SME’s to do local manufacturing utilizing the Korean technology and collaborating on various aspects of manufacturing especially development of products in India.”
Under the ‘Chalo America With Plantronics’ program Plantronics partners and Rashi branch heads embarked on a ten day trip to SFO, Vegas and New York, U.S.A. The partners not only visited the Plantronics headquarters in Santa- Cruz, California but also got a chance to witness the R&D center of Plantronics, the same place where the headset used by “Neil Armstrong- The first man to walk on the moon” was designed, the partners also got a lifetime opportunity to experience the Infamous “Wall of Ears”- A wall that which has of ears moulds of every possible size shape& form. Partners and the Branch Heads also got exclusive opportunity to have an interaction session with the business heads at Plantronics; they got an insight into the visions and the blueprint of the future roadmap of Plantronics in India.
India, Taiwan to Strengthen Relationship with IESA, TEEMA India Electronics and Semiconductor Association (IESA), the trade body representing the Indian Electronic System Design and Manufacturing (ESDM) industry, has signed a Memorandum of Understanding (MoU) with Taiwan Electrical and Electronic Manufacturers’ Association (TEEMA) with an objective to promote ESDM industry co-operation and investment promotion to benefit both Indian and Taiwanese companies. The collaboration will focus on establishing strong India-Taiwan relationship and create a differentiating proposition for India in the field of electronics and ICT. Moreover, IESA will encourage Taiwan-based electronics companies to bring more investments and commitments to the ICT ecosystem in the country and also, partner with Indian companies around technology and knowledge transfer.
16 SME CHANNELS APRIL 2015
Dell Becomes #1 PC Vendor in Q4 Dell has become #1 PC vendor in the Commercial segment and #2 in the Consumer segment as per the IDC India PC Market Tracker for Q4 CY14. With a 24.8% share across business segments, a y-o-y growth of 54.2% in the Indian PC market and a y-o-y share gain (unit shipment) of 6.6% in Q4 CY2014, Dell has consistently grown over the last four quarters. Strategic initiatives including a simplified product line up, renewed go-tomarket (GTM) strategy, an intensified channel engagement program as well as deeper customer engagement over the past few quarters has resulted in this record y-o-y growth for Dell. A sequential share growth over the last 9 quarters by Dell’s Consumer & Small Business segment (CSB) is testimony to Dell’s clear focus on enabling people everywhere to achieve their passions through technology.
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SNIPPETS
Microsoft Ventures and iSPIRT Host SaaSx for Start-ups
IBM says it Powering Cloud Adoption Among Indian Start-ups
Microsoft Ventures and iSPIRT hosted SaaSx, a platform for SaaS (Software-as-a-Service) entrepreneurs to share, learn and grow their business into million dollar onthly Recurring Revenue (MRR) models. SaaSx brought together more than 100 promising SaaS startups for peer learning, expert talks, and launch of a guide on marketing SaaS. Ravi Narayan, Managing Director, Microsoft Ventures in India, said, “While SaaS is fast becoming a viable model for product startups in India, scaling it up rapidly is a bottleneck every mature SaaS startup encounters. SaaSx, like our other initiatives with iSPIRT, is aimed at getting these startups the traction that will turn them into a global success.”
IBM announced that several start-ups across India are tapping into IBM cloud to run critical applications and grow their businesses. Goldstar Healthcare, Vtiger,Clematix, Ecoziee Marketing have chosen SoftLayer, an IBM company, as their cloud infrastructure platform. According to NASSCOM’s ‘Startup Report 2014’, India has the world’s third largest and the fastest-growing start-up ecosystem. The country has 3,100 start-ups and nearly 800 get added every year. The number of start-ups in India is likely to grow to 11,500 by 2020. IBM is powering cloud adoption among Indian start-ups by enabling them to do more with limited resources and budgets. With SoftLayer, start-ups can begin on a small scale and then expand rapidly to meet workload demands without having to worry about large investments in infrastructure development. As flexibility and agility are of utmost priorities for any start-up, IBM cloud solutions can help them innovate at a faster pace, enrich user experience and build affordable business models. “IBM has a deep commitment to the entrepreneurial community and working closely with start-ups across the world. IBM’s cloud services give start-ups the required edge to compete and thrive in a challenging market place. We are excited to work with such amazing organizations and contribute to their growth,” said Vivek Malhotra, Cloud Leader, IBM India/ South Asia.
HP’s Unveils New Storage Offerings for Midsized Biz HP has released new storage offerings to give midsized companies the ability to cost-effectively increase performance while reducing risk. HP is also offering affordable solid state drive (SSD) read-caching solution from a major vendor with SSD options for HP MSA Storage starting at $1,599. For customers looking at hybrid flash storage, HP is now offering a new HP StoreVirtual Storage system which is 12 times faster than an equivalently priced spinning media array announced the press release. Additionally, to help customers protect data with a more scalable HP is offering StoreOnce Backup appliance and new HP StoreEasy Storage file serving appliances that include software for disaster recovery and cloud backup. “The demand for rapid response to changing conditions is crucial for businesses of all sizes, but for midsized companies, access to required storage capabilities can be just out of reach,” said Barun Lala, Director, Storage, HP India. “At HP, we’re working with channel partners to simplify storage infrastructure and accelerate growth for customers by bringing hot technologies such as flash storage down into the entry segment.”
Dell, CIA to nurture e-commerce industry Dell and CIO Association of India (CAI) have launched e-Mavericks, an initiative to nurture the e-commerce ecosystem by providing agile technology and access to angel investors. The platform is the first-of-its-kind providing an opportunity for e-commerce companies to meet and discuss business and technology related challenges and opportunity announced the press release. Ranjit Metrani, Director & GM, Geo Head – South, Dell India, said, “According to a recent report by Forrester, the internet population will have 125 million online buyers by the end of 2019, which also implies the e-commerce sector in India is expected to grow exponentially. We provide our customers with future ready technology which enables them to provide not just technology solutions but derive business benefits.” Amarinder Singh, Chief Involvement Officer - CIO Association of India, said,“eMavericks is a firstof-its kind platform for ecommerce players to engage in technology related discussions related to the sector, the fruitfulness of which will be instrumental to their success in the industry at large.”
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GIGABYTE Wows DiY PC Tech Enthusiasts Hard core PC enthusiasts and lovers flocked in large numbers to be a part of an event that focused exclusively on their dearest subject – the possibilities with and intricacies of the latest PC technologies. Supported by GIGABYTE Technology along with other IT hardware majors, the event, christened PC Extreme, was held on March 21, 2015, in Chennai, at the 2,500 square-foot showroom of The IT Depot, which also happens to be a leading IT and electronic product e-retailer. The highlight of the event was a demo of extreme overclocking (OC) that culminated in the creation of a new Indian CPU-Z OC record, by Prathamesh Patil, Field Application Engineer, GIGABYTE Technology (India). Patil was successful in achieving a CPU-Z validation of 6554.29 MHz. He achieved this record by using the GIGABYTE GA-Z97X-SOC Force motherboard, with an Intel® Core™ i7-4770K processor, and liquid nitrogen (LN2) for cooling. Check CPU-Z validation link: http://valid.canardpc. com/bdw8qq OC is the practice of pushing a PC component to function faster than the manufactured clock frequency. This requires a lot of practice, upgraded skills, dedication and also, a profound passion for the activity.
SNIPPETS
IP-COM Kick-starts India Ops from Delhi
DIGEST
Chinese WLAN manufacturer, IP-COM has kick-started India operations by taking on board Pinaki Chatterjee as Director-Sales for India and SAARC. Reporting to Global Sales Director, IP-COM Networks, Pinaki will be responsible for building IP-COM brand in India and SAARC, sign up national distributors as well as developing and managing value added distribution across the region. He will also be responsible for setting up SI Channel, building up key accounts, service and support infrastructure in the region and stimulate expansion of IP-COM India team. Commenting on his new role, Pinaki said, “IP-COM is one of the fastest growing brands in China and I am sure it will create the same impact in India as well. I am sure I can work towards making IP-COM a strong brand in this country and subcontinent, as the whole management team is highly committed, motivated, dynamic and young.” Bruce Zhou, Global Sales Director, IP-COM Networks, said, “India and SAARC is our key market and we would like to cultivate here for long time. We are open and welcome serious partners and customers for association to reach mutual-benefit.”
HYPERX PREDATOR PCIE SSD
SMBs Might Contribute to x86 Server Market Revival According to IDC APeJ server tracker; x86 server market in India grew by 7% in terms of revenue in CY 2014 as compared to CY 2013. The major contributors to this growth were Professional Services, Communications & Media, Banking and Manufacturing verticals. The non x86 server market continued to decline year on year in terms of revenue. The decline was to the tune of 35% in CY 2014 as compared to CY 2013. The long pending refresh and upgrades with Banking and Telecom verticals were the key reasons for this decline as organizations held back their investments due to various reasons like non availability of a positive environment (before elections), evaluation of technology and roadmaps or at times, cost control. Much of the x86 market growth is attributed to the 3rd platform adoption and acceptability in organizations that is pushing the compute needs to new paradigms. SMBs are also expected to further contribute to this positive revival of the market in CY 2015.
Konica Minolta Organizes Training Prog Konica Minolta recently conducted a Colour Management Seminar for its customers at its Bangalore office. The seminar was an informative way of sharing the details with its customers on how the customers can maintain the consistency and reproduce right colour. It also helped customers to learn the best ways to achieve the consistency from the monitors, creating profiles for the monitors to file creation and setting colour parameters in the files announced the press release. Konica Minolta arranged for a complete setup right from the input to the output. It was a live session with a production printing machine. “Konica Minolta intends to carry on this activity at more and more places to share the knowledge and remove the misconceptions in the process of reproducing colour documents,” said V. Balakrishnan, EGM (Marketing) Konica Minolta Business Solutions India Pvt. Ltd.
ASUS Hosts Multi-city Dealers’ Meet ASUS recently organized a Dealers’ Meet themed on All-in-Ones (AIO ) and Desktops across their target regions in India - JBO (Jharkhand-Bihar-Odisha), Pune, Guwahati and Shillong. The meet was held on 18th March in Pune, 19th March in Guwahati, 20th March in Shillong and 22nd March in Puri - Odisha. The Dealers’ Meet successfully engaged channel partners in orienting them with the new AIO products by ASUS and the areas of focus in the realm of sales announced the press release. Peter Chang, Regional Head (South Asia & Country Manager – System Business Group), ASUS India, said, “These meets were held to acknowledge our partners and extended teams who have successfully assisted us to deliver quality services to our customers. It was also designed in a way to update the partners about the latest products and the growing number of consumers. Such educative sessions help our partners gain confidence and keep up with the new tech that are continually emerging at ASUS.”
HyperX, a division of Kingston Technology, has launched Predator PCIe SSD which offers capacities of 240GB and 480GB. Powered by the Marvell 88SS9293 controller the company claims it is faster than SATA-based SSDs, the PCIe generation 2.0 x4 interface delivers speeds up to 1400MB/s read and 1000MB/s write for ultra-responsive multitasking and an overall faster system. The M.2 form factor ensures next-generation platform support with an M.2 PCIe slot.
ADATA WATERPROOF USB ADATA Technology launches the HD710A Waterproof / Dustproof / Shock-Resistant USB 3.0 External Hard Drive. ADATA’s HD710A is an ultra-durable external hard drive designed especially for MacBook. It comes with large storage capacities of 1TB or 2TB, provides superior data transfer speeds, and also undergoes stringent tests for waterproofing, dustproofing and shock resistance. Designed especially for active users of Apple Macintosh platforms, the HD710A provides rugged protection from shock, dust and water. The triple-layer construction of the HD710A incorporates exceptionally elastic silicone material to provide great shock absorption from all angles.
KINGSTON 64GB CF CARD Kingston launches its 4th generation HS4 AllIn-One Media Reader. The multi-function reader improves upon the previous model as it reads all major card format types including the latest SD card speeds (UHS-I, UHS-II) and CF Type I and II (UDMA 0-7). Users can easily back up and transfer music, photos, videos and other digital data with USB 3.0 high-speed performance. This allows users to save time transferring files as USB 3.0 allows up to 5Gb/s data transfer speed – almost 10x faster than USB 2.0. The portable, small- form factor reader has a brushed nickel case and is backwards compatible with USB 2.0.
NEW CEM AC2000 V.7 RELEASED CEM Systems, part of the Security Products business unit of Tyco Security Products, has released AC2000 v.7 which offers new features that increase the performance of the AC2000 access control system suite, including intercom functionality, online card validation support, and enhancements to AC2000 WEB. The latest release provides enhanced functionality across our entire AC2000 suite, including our Airport and Lite versions.
RASHI TO DISTRIBUTE ASUS’S NEW EEBOOK Rashi has been chosen as the exclusive distributor for Asus EeeBooks. Asus EeeBooks are laptop and tablet hybrid which comes with full Windows 8.1. The EeeBook X205TA listed at an MRP of Rs. 15,999, and offers an 11-inch screen, 32 GB storage capacity, and has Intel’s (1.83 GHz) quad-core CPU, 2GB of RAM and 32GB of flash storage. With a year free subscription to Windows 365 users can take advantage of Microsoft’s universality and applicability of its In-line work software, making it a perfect fit for business executives and students.
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Intel Security Appoints Shweta Computers as ND Intel Security appoints Shweta Computers and Peripherals as a national distributor for its portfolio of consumer security products. With its pan-India network, Shweta Computers and Peripherals will work towards Intel Security’s goal of making its consumer security products readily available to consumers in every geography. The appointment of Shweta Computers serves as a strategic move to strengthen Intel Security’s presence in the consumer segment and underscores its commitment to the Indian market. As part of the agreement, Shweta will be offering end-to-end support to customers for Intel Security’s portfolio of solutions across its partner networks in the channel and e-tailer segments in India. With increasing levels of broadband adoption and availability of inexpensive mobile devices, the need for security solutions in the home and SOHO segments is on the rise.
MUKESH BAKLIWAL ELEVATED AS SVP– BD AT CONVERGENT Convergent Wireless Communications Pvt. Ltd., value added distributors of Cambium Networks Ltd., USA and Zebra Inc, USA, has promoted Mukesh Bakliwal to Senior Vice President – Business Development with effect from March 2015. Mukesh has been with Convergent for past 10 years and has held various positions within the organization. With this assignment, he will be carryMukesh Bakliwal, SVP (Business ing forward the Cambium and Zebra business to Development), Convergent Wireless newer territories and in the identified key vertical segments. Born to a middle income family at Kota, an industrial and education hub in the southern part of Rajasthan, India. He did his basic schooling from the native town and then moved to one of the premier technical institution, BITS, Pilani for engineering and post-graduation. Prior to joining Convergent in 2005, he was the general manager of TLI Software, Bangalore and has also worked with ORG Informatics Ltd. as regional manager east.
India Networking Market Witnesses 20 per- Dell Introduces Innovative Networking cent growth y-o-y: IDC According to IDC, the Networking market (including LAN and WLAN hardware) in India witnessed Solutions for SMBs highest revenue since CY 2008, with over 20% growth year on year. However, within the year, investment witnessed a seasonal slowdown with a marginal decline in revenues during Q4 2014 as compared to previous quarter. According to IDC’s APeJ Quarterly Switch and Router tracker, the Ethernet Switch market saw an end-revenue of USD 125.0 million during Q4 2014, with a marginal decline quarter on quarter (-4.7%) and increase year on year (27.5%). The Router market stood at a total of USD 69.4 million, a 41.1% growth year on year and -9.3% decrease quarter on quarter in Q4 2014. Cisco retained its leadership in the Ethernet Switch and Router market, increasing its revenue quarter on quarter and continued to be the vendor of choice for top telcos and other enterprises for their panIndia projects. 2014 was largely attributed to LTE and 3G investments but CY 2015 is expected to be a mix of investments from telecom and other verticals like government and BFSI.
Redington Named Strategic Partner For Acer One Acer has entered into a strategic partnership with Redington India for exclusive distribution of Acer’s 2-in-1 device – Acer One. The Acer One is targeted at young consumers, who are always online – be it social networking or browsing the web, are avid online shoppers, love playing online games or watch movies, anywhere and anytime announced the press release. S Rajendran, CMO, Acer India, said, “We decided to leverage our strong retail presence in order to reach out to consumers who are present in Tier 2 & 3 cities, smaller towns and rural markets.” P. S. Neogi, President, Redington (India) Limited, said, “In addition to Redington’s core strength in distribution, our expertise in the IT channel ecosystem will help Acer One to achieve the required market expansion and geo-addressal. We are confident that Acer One will be an even bigger success in the retail stores due to its unique positioning and benefits.” The Acer One is now available across major retail stores in India starting Rs. 19,999.
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Dell has enhanced its networking portfolio designed specifically to meet the needs of small to medium-sized businesses, including the new X-series family of smart managed switches and an expanded N-series family with the addition of the Dell N1500 for smaller fully managed environments. To provide small and medium-sized businesses (SMBs) with a competitive edge and the ability to grow their networks at a flexible and affordable rate, Dell has introduced these innovative networking solutions that combine cost effective, enterprise-level network control with consumer like ease announced the press release. “We observed that SMBs (just as larger enterprises) are being affected by the increased workload rising out of the high impact trends of social, mobility, cloud and analytics. Keeping innovation at the forefront, our new N-Series and X-Series networking products works efficiently and seamlessly in mid-market companies by providing enterprise level technology optimized for their workloads,” said Manish Gupta, Director & General Manager, Enterprise Solutions Group, Dell India.
GUEST COLUMN
UPCOMING TRENDS IN BULK SMS ANIKETH JAIN
SMS usage continues to increase campaigns and growth every year with more and more new innovative ways of utilizing its potential coming to the forefront.
CEO and Co-founder, Solutions Infini Technologies Pvt. Ltd BRIEF PROFILE Started in 2009 by the fresh-out-ofcollege duo of Aniketh Jain, Co Founder & CEO and Ashish Agarwal, Co Founder Solutions Infini has grown by leaps and bounds to be one among the premiere enterprise and bulk messaging solutions provider in the country today.
From just a simple plain text message SMS has taken off to a new level. Irrespective of the trends, even as alternative technologies may threaten to erode volumes and in combination with regulatory action and competition revenues too, the importance of SMS to users is very useful. The SMS technology, or rather the service, has shown the ability to adapt itself to a whole host of use cases influencing the businesses to drive ROI by implementing the different methods of SMS use. There is also a shift from developing messaging solutions for basic phones to including opportunities for more interactive Apps for features phones and smartphones. And one of those newest methods embedding SHORT URL/Custom URL in the SMS has caused quite a flutter. This SMS marketing tactic has enabled customers’ access to a rich content. In other words SMS connects you to the Internet world - now you can easily engage and send URLs that re - direct customers to your company’s mobile website, a survey webpage, a mob app, mobile video and image etc. Sending the m-tickets, invoice, pdf and other documents via these embedded short links not only help users a great deal but these links can also direct the user to website or mob app to check out the new product collections or the products which are in the sale or invitation to download the apps/ file. This mechanism optimizes the click-through campaigns and enables the user to track real time performance metrics that includes the click rates and tracks the recipient mobile numbers of the clicked ones. Apart from giving fantastic experience at the users’ fingertips, the enterprises effectively engages its audience and in turn increasing
the consumption of SMS. With emerging companies growing day-by-day in the market, the use of bulk SMS can be seen more in the mechanism of providing real-time information via SMS notifications; not to forget the sensitive information like OTP codes to complete the transactions or to authenticate the new user. All these will remain as a layer of security. The use of texts in m-health will be of a great importance. Recent polls suggest that consumers are very open to location based advertising. Facebook Places and Foursquare are becoming popular applications for businesses to connect with consumers but advancement in SMS technologies called ‘geo-fencing’ may prove very popular as well! For example, depending upon the number of visits you can send discount coupons. Proximity marketing is also on the horizon which allows businesses with Bluetooth or SMS-CB (Short Message Service – Cell Broadcast) to ‘push’ advertisements when a consumer arrives within reach of the transmission region. Since this technology doesn’t often require permission, it’s questionable whether or not proximity marketing will become popular. The new Bulk SMS strategies allows one to do targeting and performance driven campaigns with the chance to knowing, learning and getting more insights into the audience. From the service info giver today SMS has become the enterprising messaging and security. It’s speculated that SMS traffic will grow 40% by 2016 across the globe. Its usage continues to increase campaigns and growth every year with more and more new innovative ways of utilizing its potential coming to the forefront.
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COVER STORY
DATA IS THE NEW BLACK, BUT IS SMB
HARNESSING IT?
Lack of resources, smaller IT budgets, fewer IT teams, lack of access to modern technology, lack of infrastructure and inadequate skills are still holding back SMBs adoption to big data. BY KARMA NEGI
karma@smechannels.com
W
e are drowning in data, today (metaphorically speaking). Our simplest of actions such as sending a message or mail through the mobile or laptop, swiping the credit/debit card in the mall, liking someone’s status on Facebook, is leading to the generation of this big pool of Data. While it may seem irrelevant to most of us but in today’s world big data translates into big business, where finding the meaning within the data has become extremely relevant for any organisation, irrespective of the size of the organisation. In addition, organisations are finding it challenging to handle expanding data silos across their enterprises and managing and protecting traditional
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techniques to store, manage and analyze information is proving to be too expensive and slow to handle the massive data volumes modern enterprises produce today. It has become quite clear that just storing data does not add business value unless the data are cross-correlate from multiple sources and gain insight from the data. The cut throat competition and the need to remain relevant in the ever changing technological landscape are creating a need for transformation in SMBs too. To survive against the competitive peers and big players, and also make good strategic business decisions SMBs need to embrace big data technologies. As per Technavio the rapid growth of big data adoption by SMEs
is fuelling Big Data Market growth at a CAGR of 42.94% for the year 2013-2018. Even though big data technologies have emerged as one of the core disruptors of digital age, sadly, few SMBs today realize or plan to utilize the power of Big Data. However, the growing competition is creating a need to adopt big data analytics helping them make scientific decisions which in turn leads to more financial gains. All this has further given a boost to the need for capturing, collating, storing and analysing data and the solutions providing these are now readily available in the market. HP’s Haven platform helps SMBs address and analyse 100% of their data i.e. structured, semi –structured or unstructured data. While HP Vertica helps organisations
COVER STORY
AS PER TECHNAVIO THE RAPID GROWTH OF BIG DATA ADOPTION BY SMES IS FUELLING BIG DATA MARKET GROWTH AT A CAGR OF 42.94% FOR THE YEAR 2013-2018.
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COVER STORY
“ANY SME INTENDING TO GET INTO THE BIG DATA JOURNEY SHOULD IDENTIFY ONE OR TWO USE CASES TO START WITH, WHICH COULD BE EITHER WITH STRUCTURED DATA OR UNSTRUCTURED DATA.” VIVEK RATNA, COUNTRY DIRECTOR, BIG DATA PLATFORM, HP INDIA.
with their structured and semi-structured data, HP IDOL helps organisations with their unstructured data. Emkor offers “LiME – Life Made Easy” platform to help SMBs move from people dependant organisations to process driven market leaders. AugmentIQ, offers a cloud based as well as onpremise versions of its flagship platform called MaxIQ - which solves some key challenges. Its pre-built suite of connectors & tools can help enterprises to collect external information from social media, web-sites etc. Aspire has streaming analytics solutions, wherein streaming data from different sources (web clickstream, logs, IoT devices etc) are ingested into the framework, analytics performed on that data, and then the data is stored in an appropriate data store for historical analysis later on. However SMBs need to define a clear road map to Big Data adoption. “Big Data is as relevant to enterprises across segments and the reason for this relevance comes from the growth of data itself,” says Amit Mehta, Country Manager, Isilon Storage Division, EMC. “Without a clear strategy and in-house expertise to build big data capabilities, businesses risk missing out on groundbreaking opportunities and losing competitive advantages.”
Big Data for SMBs Today, data is growing rapidly and with this enterprises are struggling to collect, store, manage and analyse this “Big Data” to create new opportunities for business growth and stay competitive in the marketplace. Big data technologies have emerged as one of the core disruptors of digital age with the unstructured files and objects making up of the bulk of data growth. The growing competition is creating a need of
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transformation in SMBs too. In order to survive and stay competitive against peers and large players, they too need to embrace big data technologies to make more meaningful strategic decisions. “SMBs that adopt big data analytics can make more scientific decisions and see financial gains, while SMBs that do not take advantage of big data business opportunities will eventually fall behind the competition. Big data analytics will help SMBs to better comprehend the information contained within the data and recognize the data that is most crucial to the business. Thus, they can become more aggressive in rolling out strategies,” says Vikram Dham, MD & CEO, Emkor Solutions Limited. According to Jayaprakash Nair, Head, Big Data and Analytics, Centre of Excellence, Aspire systems, “A B2C SME, depending upon its business context can potentially benefit from Volume, Velocity as well as Variety use cases of Big Data. A B2B SME typically will not have much to do with the Volume aspect, but can still benefit from the Velocity and Variety aspects.” According to the EMC ‘State of Big Data’ survey conducted in collaboration with IDG, 56% of IT decisions makers in India find the current business environment challenging. IT is now viewed as a strategic enabler to grow business and better connect with customers and the role of big data has emerged as of primary importance with 49% agreeing that their decisions are based on Data Analytics. 34% believe that analyzing data from diverse sources is one of the key challenges that can be addressed through Big Data and 31% feel it can help organizations in making informed strategic decisions. However, despite acknowledging the significance of big data, only 3% of Indian IT decision makers rated the analytical capabilities in
“WITHOUT A CLEAR STRATEGY AND IN-HOUSE EXPERTISE TO BUILD BIG DATA CAPABILITIES, BUSINESSES RISK MISSING OUT ON GROUND-BREAKING OPPORTUNITIES AND LOSING COMPETITIVE ADVANTAGES.” AMIT MEHTA, COUNTRY MANAGER, ISILON STORAGE DIVISION, EMC.
their organizations as world-class. India is now home to two set of SMBs –the new breed of startups led by technology empowered entrepreneurs, the other being traditional firms where technological awareness or readiness is minimal. While the former set has started or is looking to explore the potential of big data, the second set - the majority, is not exposed completely to the possibilities of Big Data. “Most of the newer businesses & start-ups are well aware of Big Data approach, but the SMEs in traditional businesses may not have been exposed completely the possibilities with Big Data. Actually, even many large scale enterprises are also just beginning to design their Big Data approach,” informs Sachin Vyas, Founder & Director, augmentIQ Data Sciences Pvt. Ltd. According to Zinnov most Indian SMBs are unaware of the opportunities and potential use cases of Big Data solutions. Solution providers and vendors have their task cut out to not only
COVER STORY
conceptualize and deliver relevant big data solutions but also educate SMBs around the potential use cases for the same. Dham says, “If we talk about the awareness of Indian SMBs regarding the big data opportunities, small and medium businesses are mostly unaware of it or are intimidated by the scope of Big Data and identify it as difficult and expensive.”
“BIG DATA ANALYTICS WILL HELP SMBS TO BETTER COMPREHEND THE INFORMATION CONTAINED WITHIN THE DATA AND RECOGNIZE THE DATA THAT IS MOST CRUCIAL TO THE BUSINESS.”
Hurdles In a country where over 70% of SMBs, especially the ones that do not exist in Tier-1 cities, consider lack of funds, lack of access to modern technology and lack of infrastructure as major roadblocks, Big Data analytics seems too far a reality. Compared to their larger counterparts SMBs are usually more resource constrained with smaller IT budgets, fewer IT teams, lack of access to modern technology, lack of infrastructure and inadequate skills. The leadership’s mindset and lack of big data awareness in the top management is what Dham ranks as the bigger challenges apart from the
VIKRAM DHAM, MD & CEO, EMKOR SOLUTIONS LIMITED.
above. He feels lack of structured business data within an SMB is the initial problem that needs to be solved. SMBs in India are yet to efficiently manage and utilize their own internal data! When these organisations cannot analyse their own
business critical data, expanding their reach to the large volumes of data is almost next to impossible. “The sheer volume of data can overwhelm small organizations. SMBs most often don’t even know where to begin with analysing data. The
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COVER STORY
“BY PUTTING BIG DATA SERVICES ON CLOUD, SMBS CAN NOW EFFECTIVELY LEVERAGE ENTERPRISE GRADE SOLUTIONS AT A FRACTION OF THE COST.” ARVIND RAWAT, ENGAGEMENT MANAGER, ZINNOV.
security, storage and overall capability to appropriately manage and analyse such great volumes of data are other obstacles in their way,” he adds. Even within such a scenario SMBs have an advantage due to their small size, as they are often nimble than their larger counterparts as well, emphasises EMC. “And hence in such scenario, big data implementations can drive their business flexibility to the next level in a lesser time frame. That is why they stand to gain the most from analytical tools that can help them respond quickly to changing market dynamics,” explains Mehta.
Tapping into the Big data Lake The big data market for SMBs is still evolving while the data volume is growing by leaps and bounds. They need to define a clear road map to Big Data adoption. “Any SME intending to get into the Big data journey should identify one or two use cases to start with, which could be either with structured data or unstructured data. They should try to see value in that and expose the technologies to the business,” says Vivek Ratna, Country Director, Big Data Platform, HP India. Dham emphasises on the need to focus on “readiness” – to prepare themselves (SMBs) for big data adoption. To do this, they need to overcome the “mindset” problem and create a culture of data driven and scientific decision making he feels. “They should focus on adopting technologies and automation platforms to streamline their internal processes and structure their internal data. Also, they should focus on acquiring skills and then gradually move to big data adoption across all disciplines. By doing so, SMBs will soon incorporate Big Data as an integral strategy to find out the customer preferences, market trends, unknown correlations, hidden patterns, and other
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useful business information to expedite their growth and enhance customer retention,” he says. There are other critical use cases SMEs can tap into. For instance, SMEs can investigate use cases where ‘real time analytics’ (meaning analytics done on the data as it comes in, unlike traditional BI/analytics where the data is at rest) could be put to good use. They can take advantage of Big Data solutions/services for real-time customer insights (demographics, changing usage/buying patterns, reach, personalization etc.) to drive/fine tune their marketing messages. Another dominant use case is driving operational/cost efficiencies by leveraging actionable insights through better visibility across business processes.
Is there a demand? Lack of awareness of big data and what it can mean for their business is still lost on most SMBs. The expertise required to manage the big data analytics is lacking hence the negligible demand. Then there is also the issue of scarce resources and SMEs may not be able to compete with the large enterprises when it comes to hiring talents. Nair attributes the lack of demand to ignorance and not necessarily due to lack of applicable use cases. “There is definitely a dearth of Big Data skills throughout the industry, more so in SMBs, since the IT departments in SMBs, running on a slim budget typically, are forced to focus on ‘keeping the lights on’, and do not have much bandwidth to focus on the emerging technologies.” Lack of skill-set remains a key concern as most SMBs do not have the expertise to leverage complex Big Data solutions. “Consequently Big Data solution/service vendors have to provide intuitive, easy to use, vertical specific big data usage scenarios which require minimal intervention from SMBs to adopt and use,” says Arvind Rawat,
“MOST OF THE NEWER BUSINESSES & START-UPS ARE WELL AWARE OF BIG DATA APPROACH, BUT THE SMES IN TRADITIONAL BUSINESSES MAY NOT HAVE BEEN EXPOSED COMPLETELY THE POSSIBILITIES WITH BIG DATA.” SACHIN VYAS, FOUNDER & DIRECTOR, AUGMENTIQ DATA SCIENCES PVT. LTD.
Engagement Manager, Zinnov. The demand which exists is vertical specific for example, SMBs who rely to do business over internet such as e-commerce companies, travel booking companies, payment platforms etc. “There are demands from the start-ups with newer business models. From the SMEs in traditional businesses - there has been demand for solutions on marketing & 360 degree view of customers (using the existing Data by connecting various aspects of every customer),” informs Vyas.
Things to Remember It’s easy to get swept away in the irrelevant data deluge. Big data strategies are quite complex. To avoid falling into such a trap SMBs need to have clear set goals on what they need to achieve from data analysis and stay focused on their goals. Ease of use and streamlining the company’s internal
COVER STORY
“THERE IS DEFINITELY A DEARTH OF BIG DATA SKILLS THROUGHOUT THE INDUSTRY, MORE SO IN SMBS, SINCE THE IT DEPARTMENTS IN SMBS, RUNNING ON A SLIM BUDGET TYPICALLY, ARE FORCED TO FOCUS ON ‘KEEPING THE LIGHTS ON’...” JAYAPRAKASH NAIR, HEAD, BIG DATA AND ANALYTICS, CENTRE OF EXCELLENCE, ASPIRE SYSTEMS
Nair adds, “Cloud based Big Data technology stacks, on Azure as well as AWS, allow the SMBs to get their feet wet with small POCs. This enables them to test what works (and what not) so they can mitigate risks to a reasonable degree before making bigger capital investments on Big Data infrastructure.” Vyas emphasises on the importance of cloud computing as a big enabler especially in Big Data space as it’s not only a strategic investment but decision making about Big Data adoption can be done only after trying and solving some specific problems. In addition, the nature of big data solutions is such, even to start and do proof of concepts, it involves investments in infrastructure as well as talent & skills. “So, it makes a better sense to leverage Big Data technology platforms on cloud.”
Do channel partners have a role to play? data and to build a culture of data driven decision making should be key focus areas. Before embarking on a Big Data strategy SMBs need to keep in mind that it is not a one-time project, where everything can be designed upfront and then executed as per the plan. A roadmap is critical which should include detailed planning hence it always makes sense to start with very specific and smaller goals. To energise its business and give it a strong ground to start with their big data journey industry advises that SMBs should look at quick win use cases that can leverage cloud infrastructure, cases where large part of Data is either available or can be made available by deploying necessary tools faster and then breaking down the success criterion to granular level. “There are a lot of aspects that are new and still evolving. Clear value gain is also very difficult to gauge in many cases. Many large enterprises have also created a ‘list’ of potential Big Data use-cases and benefits. And a method to prioritise based on clarity of problem to be solved, availability of Data itself, infrastructure aspects, etc,” says Vyas. Having the appropriate skill-sets for handling big data tools is another thing to be kept in mind. “While it will be easier to get the resources on open source systems, one may not be able to achieve everything using open sources and hence would need some proprietary tools. In such a scenario, organisations would need to invest on resources who are expert in using these technologies to get the maximum out of it,” says HP’s Vivek. He adds that the third aspect that businesses need to keep in mind is on the data sciences and analysis. He feels this is extremely critical since the data scientist and analyst would be the ones who
would convert the data into use cases. As a caveat Nair points to the need to make sure that the Big Data initiative is driven by true business needs in the context of the company. “While this may seem to be obvious, there are umpteen cases where Big Data endeavours, which started out with much fanfare, fizzled away primarily because the focus on the business problem was diluted somewhere along the way,” he advises.
Relevance of Cloud With the increasing value of data SMBs need to have a clear cut strategy as to the tools they want to deploy to harness the power of data. Without deep pockets they need to leverage on the technology which will give them the maximum benefits in a simple and cost effective way. This is where Cloud computing comes into play. “By putting big data services on cloud, SMBs can now effectively leverage enterprise grade solutions at a fraction of the cost,” says Rawat. SMBs can’t afford to splurge on expensive tools and neither can they have an army of number crunchers; cloud computing eliminates the need to capitalise in costly infrastructure thereby removing any hurdles in big data innovation. Cloud based big data services offers the flexibility that would help SMBs drive down their costs and relay the savings effectively to their end-customers. Big Data projects often exhibit unpredictable or immense storage needs as well as computing power says Dham and at the same time business shareholders assume inexpensive, swift, and dependable project outcomes. “Cloud is the answer to this and is obviously going to be the back bone for big data adoption.”
SMBs are still in the process of fully realizing the relevance of big data for their business growth. And industry feels with their reach and penetration channel partners can play a pivotal role in spreading awareness and supporting adoption of big data. With enterprise moving towards greater adoption of big data solutions, channel partners can provide services around such implementations and create big differentiation in the market. “Handling Big Data for their enterprise and SMB customers holds great potential for the channel community,” says Mehta. Dham believes channel partners will play a critical role in tapping the tier 2 and tier 3 cities where the majority of the Indian SMBs are based. However, the only drawback is that most channel partners currently selling traditional offerings to Indian SMBs do not have required skill-set to act as trusted advisors. There are very few channel partners who are bringing industry relevance and technological expertise to the SMBs. “Consequently it is falls upon the service/solution providers to create intuitive services and up level a new breed of channel partners,” pin points Rawat.
Finally While the demand for big data analytics is still negligible among the SMBs the growing competition is ultimately driving home the point that to be relevant in today cut-throat, competitive world SMBs have to adopt and take advantage of big data business opportunities or risk falling behind the competition. So what are you waiting for SMBs! If you don’t want to be left on the sidelines it’s the right time the join the party.
SME CHANNELS 27 APRIL 2015
SME TREND
ASIA PACIFIC DEVICES SHIPMENTS TO GROW 3.2 PERCENT IN 2015 Sales of Mobile Phones and Ultramobiles Prop Up Overall Devices Market
C
ombined shipments of devices (PCs, tablets, ultramobiles and mobile phones) in the Asia Pacific region are forecast to total 1.2 billion units in 2015, an increase of 3.2 percent over 2014 (see table 1), according to Gartner, Inc. “Device penetration is very high in Asia Pacific – at or beyond saturation point in mature markets and major cities in the emerging markets,” said Gartner principal analyst Lillian Tay.
LILLIAN TAY, PRINCIPAL ANALYST, GARTNER.
“Market saturation, along with consumers extending the lifetime of their tablets, has caused a re-calibration in the growth trajectory in the market. From 2016, we expect the tablet market to resume growth from a stabilized base.” The computing devices market is forecast to decline 1.9 percent this year, affected by weak demand for tablets. The PC market overall will continue to grow slightly, as shipments in the premium ultramobile category compensate for
ASIA PACIFIC DEVICES SHIPMENTS BY DEVICE TYPE, 2014-2017 (THOUSANDS OF UNITS) DEVICE TYPE
2014
2015
2016
2017)
93,122
90,983
90,036
89,233
9,531
13,460
16,115
17,936
102,653
104,442
106,152
107,169
67,776
62,816
63,245
63,733
Computing Devices Market
170,428
167,258
169,397
170,901
Mobile Phonesw
987,725
1,028,389
1,088,987
1,111,488
Total Devices Market
1,158,153
1,195,647
1,258,384
1,282,390
Traditional PC (Deskbased and Notebook) Ultramobile (Premium) PC Market Other Ultramobile (Tablets and Clamshells)
Source: Gartner (March 2015)
THE ULTRAMOBILE (PREMIUM) CATEGORY INCLUDES DEVICES SUCH AS MICROSOFT’S WINDOWS 8 INTEL X86 PRODUCTS AND APPLE’S MACBOOK AIR.
28 SME CHANNELS APRIL 2015
“DEVICE PENETRATION IS VERY HIGH IN ASIA PACIFIC – AT OR BEYOND SATURATION POINT IN MATURE MARKETS AND MAJOR CITIES IN THE EMERGING MARKETS,” a decline in sales of traditional desk-based and notebook PCs. The Ultramobile (Tablets and Clamshells) category includes devices such as, iPad, iPad Mini, Samsung Galaxy Tab S 10.5, Nexus 7 and Acer Iconia Tab 8, HP Pavilion 11, Lenovo Yoga 2 11 and Dell Inspiron 13. The overall increase in device shipments is driven by 4.1 percent growth in the mobile phone market, as cheaper priced smartphones stimulate replacements, especially in emerging markets. “Chinese vendors are aiming to grow in emerging Asian markets for their expansion plans outside China, as the local market is approaching saturation point,” said CK Lu, principal analyst at Gartner. “However, local currency depreciation against the dollar is deterring Chinese handset makers from pushing down smartphone prices to reach wider segments,” he said. “This could limit their growth in 2015.”
SME CHAT
MADHUKAR SWAYAMBHU, VP (SALES – INDIA AND SAARC), ZYXEL INDIA
“ZYXEL WILL BE THE KEY CONTRIBUTOR IN INDIA’S GROWTH”
2013 was the year of vertical focus for the networking company and 2014 and 2015 on horizontal focus. In a chat with SME Channels, Madhukar Swayambhu, VP (Sales – India and SAARC), ZyXEL India, talks about ZyXEL’s plans for the market.
What is the relevance of ZyXEL in the growing Indian infrastructure market? India is a democratic country therefore the growth is going to be an inclusive growth. Growth in India and China are two entirely different growths. Unlike China, in India growth happens inclusive of the people. So whenever you talk about infrastructural changes to benefit growth, the old and new will co-exist. And whenever you have to integrate the old with the new technology, ZyXEL is the most relevant company. Hence, ZyXEL will be the key contributor in India’s growth for the infrastructural development. Why ZyXEL should be a preferred brand for the India enterprises specially the SMEs? ZyXEl is the only brand which can integrate the old network with new network. ZyXEL is the only brand which can build a network starting from Electrical cable to Coaxial cable to telephone wire to copper to CAT5, CAT6 Fibre to wireless and 3G and 4G and can also make one interoperate. What is the strategy of ZyXEL to enhance its market share? ZyXEL’s strategy in respect to enhancing the market share is purely ‘partner driven.’ ZyXEL is not a company which is into direct business. We build partner base – the regional distributors, the
stockist, the reseller partners, the system integrator partners. We are focussing on these activities and we are doing a channel event named ‘Arise, Awake, Achieve.’ Hence people are getting enlightened with newer technology and new solutions. What is your product roadmap? As a core philosophy, we work on all the media possible and we continue to make products on multiple media. Apart from that there will be focus on smartened solutions and smart cities solutions which is the need of the hour as per the way the government is going to move. What is your channel strategy for 2015? As far as the go-to-market strategy for 2015 is concerned, it will be by and large same. 2013 was the year of vertical focus, and 2014 and 2015 on horizontal focus We have regional distributors at many locations who are doing quite well so we will continue with them & keep on supporting them. Plus we are enhancing our reach in SI segment and supporting them with our latest solutions. What is the advantage of ZyXEL over others? ZyXEL designs and delivers end-to-end, core-tothe customer, a media independent network. This means that the customers can choose the media,
“TODAY WE ARE ONE OF THE FASTEST GROWING NETWORKING BRANDS IN INDIA. IN THE LAST TWO YEARS WE HAVE GROWN BY MORE THAN 300 PER CENT AND DO NOT EXPECT ANY CHANGE TO THIS GROWTH RATE.” depending upon their challenges for instance, between dead copper, coaxial, CAT-5, CAT-6, multimode fiber, single mode fiber, Wi-Fi radios, Wi-Max, 3G or 4G. In India, ZyXEL is the best GPON and GEPON provider. The seven-year old ZyXEL India is one of the top networking organizations in India that provide technology and quality services to support telecoms, enterprises, corporate, government and small & medium enterprises. Customers, who look forward to high quality devices and solutions with reasonable pricing along with redundancy, scalability, manageability, and return on investment (RoI), actually turn to ZyXEL. What kind of growth you want to see for 2015? Today we are one of the fastest growing networking brands in India. In the last two years we have grown by more than 300 per cent and do not expect any change to this growth rate.
SME CHANNELS 29 APRIL 2015
SME BIZ
HP
HP HANDHOLDS PARTNERS THROUGH THE SEPARATION JOURNEY While the official separation will happen on Nov 1, HP will start functioning as two separate entities from Aug 1 and to help partners navigate through this transition the company has updated its PartnerOne program and announced a slew of new partner programs. BY: KARMA NEGI
karma@smechannels.com
I
t came as a sort of surprise when HP CEO Meg Whitman who (after replacing Leo Apotheker) had vehemently ruled out any spinoff of the company’s PC division did a turnaround and announced her plans to split HP into two divisions ( PC and printer group and enterprise services and hardware group) last year. HP will separate into two distinct companies - HP Inc and HP Enterprise - from August 1, before the official separation on 1 November. To help its partners seamlessly navigate the company split HP at its Global Partner conference in Las Vegas announced a slew of programs. HP India too recently laid down its go-tomarket strategy to help partners maintain business continuity, and capture market opportunities. The newly launched partner program updates and new solutions are expected to help partners continue to drive growth, through the separation and beyond. The HP Partner Navigator Program is designed to help distributors and the reseller network maintain business continuity through HP’s separation. “HP Navigator is a global program which is trying to navigate partners towards doing the
30 SME CHANNELS APRIL 2015
right things. There is a partner transition and we want to make sure that there is business continuity, the customers are transitioned well and there is gradual dissemination of communication so that there is no gap between what customers’ expect and what partners are capable of delivering and what HP should fulfil as we go ahead,” replies Rajiv Srivastava, President (Printing & Personal System), HP. Explaining the program further Gurpreet Brar, Director (Commercial Channel Sales, PPS), HP India, answers, “To navigate our partners through these changes, we have rolled out HP Navigator program, designed to simplify traditional partners’ operational stuff, which is going to change with the separation. Today, our partners are dealing with one company but tomorrow they will have deal with the two separate companies.” “There are bound to be operational issues and challenges for partners during such transitions and this program will help them navigate through this change so that the business continuity remains intact and they don’t drop the ball. This will also make sure that they are more focused on the market rather than operational issues,” he adds.
He further informs that as the maximum complexity exists in tier 1 cities HP will have a dedicated resource to make sure there is a seamless transition and ensure that all the operational work be it IT, marketing and finance related work gets done before the changes. In addition, HP Account Operational Managers will help its next set of large partners and SIs with operational issues. HP Unison has been rolled-out for small to mid partners for any communication and queries which are bound to come up and eventually will also have an online call center support for partners to resolve their issues. The updated Partner One Alliance will act as a bridge between the two companies allowing top partners to offer cross-portfolio opportunities across companies after the separation. Through this Program both Hewlett Packard Enterprise and HP Inc. will work together on partner activities and the dedicated teams in both companies will collaborate to build joint business and marketing plans around specific solutions in key areas of the portfolios. The Partner One Alliance will be available to all Platinum, Gold, Silver and distribution partners. For HP’s largest, operationally complex direct
HP
SME BIZ
Refreshing its commercial PC portfolio HP recently unveiled eight new mobile devices to allow companies to streamline and simplify their business operations while providing the IT department confidence the task can be managed securely. “Mobile devices are changing how we live and work, and they pose significant challenges to IT departments who have to support their now mobile workforces while keeping corporate data managed and secure,” said Ketan Patel, Director, Computing Category, PPS, HP India. “HP is the world’s largest commercial computing provider to the world’s largest companies.
No other company is better
Rajiv Srivastava, President (Printing & Personal System), HP, and Ketan Patel, Director, Computing Category, PPS, HP India at the launch
suited to address commercial mobility than
“HP NAVIGATOR IS A GLOBAL PROGRAM WHICH IS TRYING TO NAVIGATE PARTNERS TOWARDS DOING THE RIGHT THINGS. THERE IS A PARTNER TRANSITION AND WE WANT TO MAKE SURE THAT THERE IS BUSINESS CONTINUITY, THE CUSTOMERS ARE TRANSITIONED WELL...”
innovative, stylish designs that end users
RAJIV SRIVASTAVA, PRESIDENT (PRINTING & PERSONAL SYSTEM), HP
HP. Our devices feature built-in security, manageability, and durability packaged in crave. When paired with our ISVs’ robust solutions, HP has created an ecosystem that helps companies powerfully and securely harness the promise of mobility.”
Pricing and availability • HP Pro Slate 8 is expected to be available in May with a starting price of INR 33,000/-. • HP Pro Slate 12 is expected to be available in May with a starting price of INR 41,500/-. • HP Elite x2 1011 G1 is available now with a
partners, HP Partner Account Operations Managers will work directly with resourced Partner Navigators, who are named partner employees, to address each partner’s unique operational needs. Furthermore, HP has also come out with ‘next day delivery’ and ‘next business day resolution’ proposition to aid partners in expanding their business, and consolidating the leadership of partners in the market through these two offerings. For the ‘next day delivery’ HP is looking at expanding in 10 cities (which accounts for 80% of its business) and for ‘next business day resolution’ around 24 cities. In November, HP Inc. expects to launch a commercial partner program designed to meet the unique needs of transactional, solutionsoriented partners and system integrators. The new program is dedicated to ensuring HP Inc.’s continued momentum in transactional business while driving growth in markets such as mobility and managed print services (MPS).
The new HP Helion Partner Marketplace is a public services cloud marketplace that enables resellers to easily and efficiently sell, provision, maintain and invoice a comprehensive suite of public cloud services for small and medium businesses. The HP Helion Partner Marketplace is available now in the U.S. and will be available in EMEA and APJ later this year. HP announced new Mobility Sales Plays focused on key verticals and a Mobility Certification program to help partners capitalize on customers’ growing need for next-generation workforce productivity solutions. Additionally, in FY16, HP anticipates offering new solutions, programs and tools to help enterprise partners arm their workforce for outcomes-driven selling. These resources, including outcomes-based solutions, HP Consulting offerings, single sales certification, learning credits and a Datacenter Care Add-On program aim to further enable the shift to a services-led business model.
starting price of INR 85,000/-. • HP Pro Tablet 408 G1 is available now with a starting price of INR 23,500/-. • HP Pro Slate 10 EE is available now with a starting price of INR 22,000/-. • HP Pro Tablet 10 EE is available now with a starting price of INR 25,000/-. • HP ElitePad 1000 G2 Healthcare Tablet is expected to be available in July with a starting price of INR 85,000/-. • HP ElitePad 1000 G2 Rugged Tablet is expected to be available in July with a starting price of INR 85,000/-. • The HP Retail Case for ElitePad is expected to be available in March with a starting price of INR INR 26,000/- for a no battery Case and INR 29,000/- for a Case including battery. • The HP EliteBook Folio 1020 Standard Edition is expected to be available in March with a starting price of INR 95,000/-.
SME CHANNELS 31 APRIL 2015
SME COMMUNICATIONS
MOBION TO REVOLUTIONISE ENTERPRISE COMM Today, every business has a big communication needs. More and more employees including key decision makers are on the move. There is a strong need to reach mobile & remote employees for effective collaboration & decision-making.
S
arted in 1991, Bay Talkitec has been a pioneer and leading provider of communication technology platforms and business enabling solutions. Focused on R&D and technological innovation, Bay Talkitec has a strong resident IP with an indigenously developed product portfolio consisting of call center solutions, IVRS, speech recognition, text-to-speech, voice loggers & innovative video based 3G technology applications among others. Its innovative VAS products enable the telecom service providers to generate more revenues and its applications make business enterprises more efficient. Bay Talkitec’s diverse offering is today successfully deployed across the globe by telecom operators, customer care/call centers of large private enterprises, PSUs and government organizations. One of their products Mobion, which is an integrated business communication service to provide Audio, Video, Messaging, Multi-media Confer-
How many customers you have? Who are you major customers? At present we have hosted in the cloud and done POC at one of a large managed service companies in India. It is very successful deployment and they are able to see the benefits of Mobion already. Now they will start offering this solution to their end customers. Besides, we are talking to corporates and in the process of installing at one site.
Does it have any scope of work for the partners? Yes. We will be working with partners who
32 SME CHANNELS APRIL 2015
encing, Fax solution. It provides integration with Enterprise Applications - LDAP, Microsoft Outlook, Sales Force, and CRM. It helps corporate customers to enforce IT policies and Mobile device management for providing security to mobile clients. SO BYOD problems are solved by using Mobion platform. Unlike any open source solution, Mobion extends SLA based support to all their business customers. The mobile clients are available in Android, iOS, and Windows Mobile operating systems. Mobion provides client customization like skin, call flow, call mapping and single numbering scheme.
Why Mobion? As per D.Arunan, Director, Baytalkitec, Until recently, this type of sophisticated communications solution was available only to companies possessing high-end communication solutions to design and build a customized phone
system. Today, however, the Internet and cuttingedge technologies are driving down costs, lowering adoption barriers and opening new communication options, allowing businesses of all sizes to afford a world-class. He added, “Based on a robust cloud PBX and cutting-edge voice over Internet Protocol (VoIP) technology, a cloud-based phone system lets any business take advantage of rich business phone system functionality without the complexity and cost of an on-premise system.”
Finally… So the conclusion is the user does not need traditional PBX. It saves money on the device, AMC and upgrades. There is no management hassles. On top of it Mobion saves your communication cost up to 50%. On top of it, you can access the services from any place globally with one number. It allows the organizations to host their own applica-
can sell this service to end customers. We will engage partners globally and we are working on this.
How one can acquire it? Who takes the responsibility of integrating and supporting the solution?
What is the typical pricing?
BTT will host it in the cloud and manage the services for the SMB/enterprise. BTT will do the maintenance /monitoring BTT can install at the corporate office in their data centre. BTT will provide warranty support and customization. After warranty, BTT will provide AMC and will also train their staff for the operation and maintenance.
As the product is available on premise and on subscription model, it will all depend on the way how the customers would like to acquire it. So for example in subscription model the product will be priced US$ 2 dollar per end device per month. And at the same time depending on the number of clients, the CAPEX model will cost per client approximately US$ 50 to 90 Dollar.
SME COMMUNICATIONS
“BASED ON A ROBUST CLOUD PBX AND CUTTING-EDGE VOIP TECHNOLOGY, A CLOUD-BASED PHONE SYSTEM LETS ANY BUSINESS TAKE ADVANTAGE OF RICH BUSINESS PHONE SYSTEM FUNCTIONALITY WITHOUT THE COMPLEXITY AND COST OF AN ON-PREMISE SYSTEM.”
D.ARUNAN, DIRECTOR, BAYTALKITEC tions in cloud without any investment like dialer, help desk, Ad campaigns etc. So the conclusion is the user does not need traditional PBX. It saves
money on the device, AMC and upgrades. There is no management hassles. On top of it Mobion saves your communication cost up to 50%. On top
MOBION FEATURES
n Audio and Video Call n Audio and video conference n Web based conferencing bridge n Instant message (IM) n Chat n File share n Presence management n Location information n Mobile device management including security n Integration with Enterprise applications like LDAP, Outlook, Sales Force, CRM etc., n Voice search from global or selective content n Contact Center
of it, you can access the services from any place globally with one number. It allows the organizations to host their own applications in cloud without any investment like dialer, help desk, Ad campaigns etc. Available in Google play store as “Mobion” and www.baytalkitec.com, this product can have a deep impact on the enterprise communication systems for the enterprises.
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SME CHANNELS 33 APRIL 2015
SME BIZ
LENOVO
LENOVO TO EQUIP PARTNERS BETTER WITH DRS 2.0 Lenovo launched the latest version of its Deal Registration System, an easy-to-use platform that builds a direct online connection between Lenovo and its commercial business partners BY: KARMA NEGI
karma@smechannels.com
B
uilding a direct connection between Lenovo and its commercial business partners the PC major has come out with the updated version of its Deal Registration System by giving the control directly into the hands of the partners in a centrally controlled system. DRS 2.0 is a free platform and aims to equip the partner with updated information, provide exclusivity and reduce the turn-around time from client identification to closure of business. Accessible on any web browser and mobile handsets the platform builds on the first version of the platform DSR 1.0 that was launched last year and adds several features that not only increases functionality, speed and transparency but also provides a lag-free engagement. Once registered on to the platform, a partner can avail a plethora of benefits from best deals on a prospective client, streamline the process by exclusively locking in the client with Lenovo and have free access to CRM solutions. “This being a centrally controlled system it doesn’t pass through many hands. Partners can directly lock-in request into the system and if the account is already locked-in the system gives informs them. Through this Lenovo gets the much faster coverage and we are now able to see the opportunities in the market faster and thereby reach partners quickly to work on those opportunities with support they may require
34 SME CHANNELS APRIL 2015
either passive or active,” informs Nitin Garg, Channel Head, Commercial Business Segment, Lenovo India. Furthermore, this tool also gives certain large and medium enterprises, which lack management or sales cycle tool hindered by cost of the application or their lack of technical specialisation to manage such platforms, a mini CRM kind of flavour. Through this platform the owner or the business manager of the organisations are able to see on a single a screen the total opportunity they are engaging with Lenovo - the age and status of the opportunity and the opportunity within their organisation and in Lenovo. Launched a month back, 250 customers have already been uploaded into the tool. The platform has made getting information in one place effortless and has also streamlined the process by exclusively locking in the client with Lenovo.
Last year when Lenovo revamped its go-tomarket strategy 60-65% of the market potential was opened up to the partner fraternity allowing them to own and drive the business for Lenovo which also meant they take charge of the complete sales cycle with Lenovo supporting them on need basis. For partners this meant increasing their profitability from those accounts and in return Lenovo anticipated better customer loyalty increasing stickiness of Lenovo brand in those accounts. “The results were as anticipated,” says Garg, “with Lenovo witnessing more loyalty and repeat orders from these customers. Our business through partners also increased and so did our coverage in the medium business.” Garg says since the launch they have witnessed remarkable improvements in areas such as review process with partner organisation, ability
DSR 2.0 provides three distinct benefits to partners once they register onto the platform. BEST DEALS: Once a participating partner registers the details of the prospective deal, they have access to best rates and deals for the opportunity, thus increasing their probability to win with Lenovo. CLARITY OF BUSINESS: A registered partner gets to lock-in a prospective client on the platform for a period of 90 days, provided the same client is not already locked-in. During this period, Lenovo will offer all the necessary support related to the client only to that registered partner. CRM SUPPORT: A key addition is the free access to the CRM solution within DRS 2.0, helping partners maintain records, review transactions and access detailed chronological data.
LENOVO
NITIN GARG, CHANNEL HEAD, COMMERCIAL BUSINESS SEGMENT, LENOVO INDIA.
“THIS BEING A CENTRALLY CONTROLLED SYSTEM IT DOESN’T PASS THROUGH MANY HANDS. THROUGH THIS LENOVO GETS THE MUCH FASTER COVERAGE AND THEY ARE NOW ABLE TO SEE THE OPPORTUNITIES IN THE MARKET FASTER AND THEREBY REACH PARTNERS QUICKLY TO WORK ON THOSE OPPORTUNITIES WITH SUPPORT THEY MAY REQUIRE EITHER PASSIVE OR ACTIVE SUPPORT.” to work with the partner, and introducing new products faster to the customers is also becoming more effective. “The three pieces we felt were required exists through DRS.” Another feature introduced in this version is the ‘bi-directional tool’. The earlier version to put in Garg’s words was ‘a one way street’ - the partners could place their request to work with Lenovo in their system - but in the current ver-
sion at the first stage only partners are stopped if their account is locked-in. Additionally, a lot of activities are undertaken to enable its partners and complement their efforts with various initiatives like lead generation. Here in Lenovo does outbound calls to customer database and unearth warm or hot leads which are sent back to the partners to work on; earlier the same process involved the use of either phone or mail.
SME BIZ
With the information now lying in the central repository has taken care of the fact that if the account manager switches job he/she is unable to take the customers along with him and the person replacing him will have all the information required about the account thereby also ensuring that they do not pass on those opportunities unknowingly to someone else. “This has worked for us; in FY 16 we will build strongly on this trust factor that we have built with the partners,” adds Garg. With 42 partners already working on this platform who have uploaded 250 plus opportunities, this tool is available to all Lenovo’s partners. On a regular basis the number of partners Lenovo works with total more than 300 (over a period of one year) and on quarterly basis it engages with 200 plus partners. With the acquisition of IBM’s x86 servers Lenovo is in the process of integrating its PC and server business and wants to wait a while to see how its whole channel ecosystem pans out before adding more partners onboard. “Our strategy is not to spread ourselves very thin,” answers Garg, “but as we put the two businesses together and roll out our strategy for the year the base will increase... We may look at partner growth in the upcountry market.” Already well established in the metros Lenovo has no intentions of increasing its channel coverage rather sees an opportunity to grow coverage in class B and C class cities. Further it sees huge headroom for growth in large enterprises and medium business in addition to the potential it sees in the government. Other than this very large enterprise (LE) forms the largest segment for Lenovo and says enjoys good market share. Education is another lucrative market for the PC major; and believes that government, LE and medium business will give them the next level of growth in FY 16. Having already established its presence in the PC commercial business in the private education and the very large enterprise space the restructuring helped them increase its footprint in large and medium business segment as well. “The new structure gave us the coverage and the relationship hence the change in strategy created a win-win situation for both sides; Lenovo got coverage and business and relationships and partners got more space to work in thereby increasing their share of wallets among the customers thereby making more money,” announces Garg. Lenovo has aggressive plans for its PC and severs business and believes that now it possesses all the ammunition needed to meet the objective.
SME CHANNELS 35 APRIL 2015
SME TREND
CANON TO BRING VARS AND SIS CLOSER
With the changing taste of the consumers Canon India plans to focus on MAHE segment and is targeting a business growth of 25% by 2016 BY: KARMA NEGI
karma@smechannels.com
E
ntry level printer market, be it laser or inkjet, is going through a lean patch with consumers increasingly preferring multifunction printers over single functions hence a marked shift is happening with people moving to mid and high end (MAHE) products. Imaging and printing major Canon India sees this as significant shift which will happen in 2015 and which in turn will govern its go-to-market strategy, and has already put in place new product launches and partner programs. In 2015, MAHE will remain at the core of Canon’s focus and aims at capturing 25% market share in laser MAHE segment by 2016. In addition, it also wants to patronise color and is also looking at VAR and government as big areas to operate, and lastly make sure genuine cartridges are available with the consumers. “We will continue to grow this year as CSP remains major size of the business; laser will still command the same size and as part of the GTM we will grow our presence in tier 2 and tier 3 cities. Verticals such as large enterprises, government and SMEs will continue to remain our focus. The product shift in 2015 will go beyond the B2C and B2B space, and B2B will remain big focus for us,” informs Gautam Paul, Assistant Director & Head (Consumer Systems Group), Canon India. Laser today comprise two-third of Canon’s CSP business and Inkjet garners the remaining onethird. While the inkjet continues to grow robustly
36 SME CHANNELS APRIL 2015
in terms of market size (which is 1.2 million units annually of the overall inkjet market in India), laser has failed to grow at the same time and commands 25% of the market (or 1.6 million units annually) as per IDC and Gartner informs Paul. Having realised that Canon Authorised Resellers are not sufficient to strengthen its footprint in B2B segment (primarily SMEs and corporate) Canon intends to rope in VARs and SIs for which it has tied-up with Ingram Micro to move into this community with ease. For this it has launched a dedicated partnership program called canon corporate reseller program (CCR). Cartridge business is another area where Canon wants to strengthen its footprint and has launched Office Cartridge Reseller Program (OCR) to target he B2B markets. With their help Cannon will be focusing on cities namely Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, Ahmedabad and Chandigarh for the newly launched MF 200 series. The new Laser MFDs – MF 221D, MF 217W, MF 226dn and MF 229dw – has been designed for office environments of sectors like BFSI, government, enterprises and SMB customers “We have dedicated teams within Canon to work with B2B and B2G segments and our new MF 200 series will help address the requirements of these sectors. With the help of our new programs, we will closely work with the VARs and SI community to expand our reach even in tier II and tier III cities,” says Paul.
GAUTAM PAUL, ASSISTANT DIRECTOR & HEAD CONSUMER SYSTEMS GROUP, CANON INDIA.
“WE WILL CONTINUE TO GROW THIS YEAR AS CSP REMAINS MAJOR SIZE OF THE BUSINESS, LASER WILL STILL COMMAND THE SAME SIZE AND AS PART OF THE GTM WE WILL GROW OUR PRESENCE IN TIER 2 AND TIER 3 CITIES. VERTICALS SUCH AS LARGE ENTERPRISES, GOVERNMENT AND SMES WILL CONTINUE TO REMAIN OUR FOCUS. THE PRODUCT SHIFT IN 2015 WILL GO BEYOND THE B2C AND B2B SPACE, AND B2B WILL REMAIN BIG FOCUS FOR US.”
SME CHAT
RAJIB ROY, PROPRIETOR, BP ENTERPRISE
“OUR STRENGTH IS OUR TECHNICAL PROFICIENCY” Incorporated in the year 2000, in Agartala, Tripura, BP Enterprise offers solutions in Telecommunication, Data Solutions (Wired & wireless), CCTV, Access Control, Time Attendance System etc. In a chat with SME Channels Rajib Roy, Proprietor, BP Enterprise, talks about the market. Brief us about your company? BP Enterprise was incorporated in the year 2000, in Agartala, Tripura. We started with copper connection system but in order to have a stable system we got associated with Matrix in 2002. Today, we are a leading solution provider in telecommunication, (wired & wireless), CCTV, access control, time attendance system, mobile jammer, telecom and data structured cabling. What is your turnover and growth percentage? Last year our turnover was around Rs. 65 lac and we expect this to grow by 20% this year. What is your strength in terms of market reach and others? Our strength is our technical proficiency to provide solutions, proper system installation, maintain accessories quality and a technically sound team for offering prompt services which has enabled us to capture maximum percentage of market in EPABX field in our region. What kind of solutions and products you are dealing in? We offer solutions in Telecommunication, Data Solutions (Wired & wireless), CCTV, Access Control, Time Attendance System, Fire Alarm Panels, Mobile Jammer, Telecom and Data Struc-
tured Cabling. How do you find telecom market in India? I started my business focusing on a reliable EPABX system in our region because as per the market survey that I had conducted at that time the customers needed a steady and advanced EPABX system. After having associated with Matrix, we could fulfill this demand and there by capture a large percentage of local market share in the EPABX segment. What kind of telecom solutions you have? We offer wired and wireless communication by EPABX and VoIP. How do you find Matrix products in terms of its advantages vis-àvis other brands? Matrix is SUBSTANCE brand. Substance is in the DNA of Matrix solutions. Substance in the form of technology, depth, genuineness and going beyond the mere outer façade and offer more values in all the areas. This is what differentiates Matrix from the lot. Matrix solutions are packed with More. More productivity, more applications, more flexibility, more functions, more features, more cost saving, more reliability, and more
“THIS YEAR WE PLAN TO ADD MATRIX SECURITY SOLUTIONS AND VOIP PRODUCTS IN OUR EXISTING BASKET OF PRODUCTS.” support. Matrix positioning is based on offering more of these true inherent values which customers expect from infrastructure solutions. What is the potential and challenge for Matrix in the market? Matrix is the only Indian MNC company with a wide range of telecom products that are featurerich, reliable and cost-effective.Matrix has its own R&D, manufacturing unit and good after-sales support center that is why it is easy to convince customers for prompt after-sales support. Now, Matrix has more potential for ‘Make India and Made India’ slogan. What the company needs to do to improve the market share? I think company needs to improve the market share by increasing buy back offers and customer meets. As a partner what kind of products you want to add this year? This year we plan to add Matrix security solutions and VOIP products in our existing basket of products.
SME CHANNELS 37 APRIL 2015
SME TREND
QUANTUM STRENGTHENS INDIA BIZ Well established in big data and backup, the scale-out storage, archive and data protection company is now getting into services business with smart cities and surveillance BY: KARMA NEGI
karma@smechannels.com
D
ata has not only exploded and become increasingly complex but is now in the radar of cyber threats as well. It has the potential to make or break a business. ‘Better be safe than sorry’ is the latest maxim followed by the industry. Hence, lately, we are seeing an increasing need for not only storing and protecting data but also having a back-up against any unforeseeable situation. This is exactly where archive, data protection and scale-out storage vendor Quantum is in demand, offering customers the options to preserving data for long term on tape library media, production storage or the object storage. Quantum Corp. is into big data, next-generation backup and cloud services but at present the latter is unavailable in India. With more than 100 customers in India, Quantum India has been operating in the big data business for the last six-seven years but has been active only in the last three-four years; and boasts of established customers in government and media entertainment sectors. Its big data solution StorNext helps in managing video, images and voice. On the backup recovery or the next-generation backup (as Quantum likes to call it) there are more than 200 customers spread across small, mid and large enterprise which includes mix of government and manufacturing. To further strengthen its big data and next-gen strategy Quantum recently appointed Ingram Micro as its third distributor; the other two beinng iValue and Technobind. Now having established itself well in big data and backup the company is now getting into services business with smart cities and surveillance too. In surveillance it has deployed a couple of solution to verticals suck as pharmaceuticals, smart cities, manufacturing etc. Apart from offering multiple incentives as part of its channel strategy Quantum has also launched a strong lead generation program and makes sure
38 SME CHANNELS APRIL 2015
SANJAY HASIJA, COUNTRY MANAGER (SAARC), QUANTUM. that partners earn incentives to the tune of $50 to $2000 per opportunity for pre-sales and sales team. This program has been rolled out for eight to nine partners out of its 30 partners. Additionally, Quantum India also conducts online training programs for both pre and post sales and the next level too. Classroom trainings are held once in a month. Throwing more light on the business Sanjay Hasija, Country Manager (SAARC), Quantum, says, “For big data our laser focus is on three key verticals - government, media and entertainment and surveillance. We have seven big data partners and have already done multiple transactions with them. While some of them cater only to government others are into media and entertainment and surveillance. Apart from these seven partners rest are focussed on next generation backup.” With a handsome investment done on the government side of the business Quantum India
“FOR BIG DATA OUR LASER FOCUS IS ON THREE KEY VERTICALS GOVERNMENT, MEDIA AND ENTERTAINMENT AND SURVEILLANCE. WE HAVE SEVEN BIG DATA PARTNERS AND HAVE ALREADY DONE MULTIPLE TRANSACTIONS WITH THEM. WHILE SOME OF THEM CATER ONLY TO GOVERNMENT OTHERS ARE INTO MEDIA AND ENTERTAINMENT AND SURVEILLANCE.” also has a dedicated team on media and entertainment based out of Mumbai, and specialist in Bangalore focused on the big data business for the government. With the present team numbering more than 25 Quantum India wants to invest 25% more on manpower to strengthen its marketing and alliance team. “Last quarter we witnessed a growth of 35-40% and expect to see the same growth this year. Our next generation offering is very strong and government is a strong pillar for us contributing 40-50% of the big data business followed by media and entertainment. Even our backup recovery on tape in government side is doing good business,” concludes Hasija.
10 MADE IN INDIAN BANDS
P O T
ADS l TOP 1 V 5 0
PR
O
D UC TS
N I N D I A B RA I E D ND MA S 10 l P
ANNIVERSARY
ANNIVERSARY
TO How time flies! Five years back SME Channels commenced its operation in this niche market and never did we imagine that we will be embraced with such warmth and enthusiasm. So here we are today growing from strength to strength and while the struggles are still present in the market but we are forging our journey ahead with gusto. To mark this special occasion we are bringing out a special issue in the April month which will cover special segments such as, top 10 made in India brands, top 10 products for SMEs and Tops 10 VADs. Survival is the key to everything. The market as we knew five years back has evolved whether it’s technology or otherwise; cloud has changed the whole ball game of business in the market, the ease of doing business has led to the mushrooming of many home grown companies, channel partners are evolving from mere box pushers to solution providers etc. Everyone has realised the potency of adaption and evolution to be relevant in the market. Through this special issue we would like to present to you round-up of the companies who have made a mark in the past one year in the various categories.
SME CHANNELS 39 APRIL 2015
10 MADE IN INDIA BRANDS ANNIVERSARY
1
RAMCO SYSTEMS
VISIONARY VIRENDER AGGARWAL,
CEO, RAMCO SYSTEMS
EMPLOYEES
1,646
As on 31st March, 2015
STRENGTH n Local Manufacturing n Understand Indian Market n Can customized products as per Indian conditions n Over 20 years of experience n Own service support network n Established Channel Network
WEAKNESS n New Brand n Consumer Pull n No MNC Tag
40 SME CHANNELS APRIL 2015
TURNOVER
44.53
43.85
(Global in USD Million)
43.85
R
amco Systems is part of the USD 1 Billion diversified conglomerate, the Ramco Group of companies. Ramco Systems is a rapidly growing cloud enterprise software company focused on providing multi-tenanted enterprise software to corporates in the area of HCM and Payroll, ERP and M&E MRO for Aviation, with Mobile first philosophy and Inmemory based Planning and Optimization engine. At Ramco, we understand that functionality alone cannot help a product succeed in today’s crowded marketplace. With utmost importance to usability, Ramco has charted out a product philosophy of MUSIC—an acronym for Mobility, User Interface, Social, In-Memory and Context-aware applications. Globally, Ramco has over 150,000 users from 1000+ customer organizations. Headquartered in Chennai (India), the company has 20 offices spread across India, USA, Canada, Europe, Australia, Middle East, South Africa and APAC.
FY 2011-12
FY 2012-13
FY 2013-14
10 MADE IN INDIA BRANDS ANNIVERSARY
CYBEROAM TECHNOLOGIES
2
VISIONARY HEMAL PATEL
CEO CYBEROAM TECHNOLOGIES AND SVP IT & OPERATIONS SOPHOS
EMPLOYEES
650 STRENGTH
n Offering fastest network security appliances with gigabit throughputs to SOHO/ SMB market n First to come out with On-appliance Logging & Reporting and On-appliance Web Application Firewall n Industry’s most comprehensive Application Control and Web Content Filtering capabilities n ISO 20000:2011 certified customer support n 100% Channel focused company with strong presence across India n 100% in house research and development capability comprising the Cyberoam Threat Research Labs n A part of global enterprise Sophos, which has more than three decades of legacy in the security space
NA
NA
NA
TURNOVER
FY 2011-12
FY 2012-13
FY 2013-14
C
yberoam Technologies, a Sophos Company, is a global Network Security appliances provider, offering future-ready security solutions to physical and virtual networks in organizations with its Next-Generation Firewalls (NGFWs) and Unified Threat Management (UTM) appliances. The virtual and hardware Cyberoam Central Console appliances offer Centralized Security Management options to organizations, while Cyberoam iView allows intelligent logging and reporting with one-of-their-kind, in-depth reports. Cyberoam is accredited with prestigious global standards and certifications like EAL4+, CheckMark UTM Level 5 Certification, ICSA Labs, IPv6 Gold logo, and is a member of the Virtual Private Network Consortium. For more information, please visit www.cyberoam.com.
SME CHANNELS 41 APRIL 2015
10 MADE IN INDIA BRANDS ANNIVERSARY
3
MATRIX COMSEC
VISIONARY GANESH JIVANI MANAGING DIRECTOR, MATRIX COMSEC
EMPLOYEES
500 STRENGTH
n State-of-the-art R&D facilities n In-house designing n Lean production unit which help us to deliver value for money and reliable products. n More than 500 across 40+ countries selling telecom and security solutions. n Matrix and its channel partners have grown significantly together over the journey of last 20 years with trust and transparency as the binding forces. n Growth: 15% every year.
WEAKNESS
42 SME CHANNELS APRIL 2015
n No MNC Tag
TURNOVER
108.08*
FY 2012-13
FY 2013-14
FY 2014-15
UNAUDITED
91.05
(Rs. In Crore)
80.69
E
stablished in 1991, Matrix is a leader in Telecom and Security solutions for modern businesses and enterprises. An innovative, technology driven and customer focused organization; Matrix is committed to keep pace with the revolutions in the telecom and security industries. With around 30% of its human resources dedicated to research development of new technologies and products, Matrix has launched cutting-edge products like IP-PBX, Universal Gateways, VoIP Gateways, IP Terminals, GSM Gateways, Access Control, Time-Attendance and Video Surveillance solutions. These solutions are feature-rich, reliable and conform to the international standards. Matrix has an extensive network of 600+ system integrators spread across more than 50 countries including USA, Germany, Italy, Portugal, Spain, Australia, Thailand, Vietnam, Philippines, UAE, Saudi Arabia, South Africa and many others. Matrix solutions have gained trust and admiration in these regions due to their quality, engineering and performance. Some of the most coveted international awards in design and technology are testimony of the brand Matrix’s commitment of delivering world-class telecom and security solutions to its customers.
10 MADE IN INDIA BRANDS ANNIVERSARY
SMARTLINK NETWORK
4
VISIONARY ARATI NAIK
CHIEF OPERATING OFFICER
EMPLOYEES
387 STRENGTH
n Local Manufacturing n Understand Indian Market n Can customized products as per Indian conditions n Over 20 years of experience n Own service support network n Established Channel Network
WEAKNESS n New Brand n Consumer Pull n No MNC Tag
S
martlink Network Systems Ltd. (BSE: 532419 | NSE: SMARTLINK) is a forerunner in the field of networking infrastructure. Honesty, ethics and integrity together constitute the Company’s core values making them the most experienced and respected IT Company in India. Smartlink is a pioneer in bringing IT Networking Products and Technology to India and has the distinction of being one of the first companies to start manufacturing of IT Networking Products. Smartlink is credited with two decades of experience in Product Design, Development, Manufacturing, Marketing and Sales & Service in its forte. The company’s offering strongly resonate with the needs of customers ranging from Enterprise to SME/SMB and SOHO to home users and from across the verticals i.e. Government, BFSI, Education, Manufacturing, Hospitality, Healthcare, Retail, to name a few. Smartlink’s brand portfolio includes DIGILITE, DIGISOL & DIGICARE.
TURNOVER
121.4
154.3
NA
(Rs. In Crore)
FY 2012-13
FY 2013-14
FY 2014-15
SME CHANNELS 43 APRIL 2015
10 MADE IN INDIA BRANDS ANNIVERSARY
5
TALLY SOLUTIONS
VISIONARY BHARAT GOENKA CO-FOUNDER AND MS
EMPLOYEES
700+ Globally
STRENGTH n Local Development n Ideal for SME Market n Can customized products as per Indian conditions n 20 years of experience n Own service support network n Established Channel Network
WEAKNESS n No Weakness
44 SME CHANNELS APRIL 2015
TURNOVER
NA
NA
(Rs. In Crore)
NA
S
ince its inception in 1986, Tally has come a long way. With Bharat Goenka, son of the founder and visionary late Shri S. S. Goenka at the helm, Tally remains firmly committed to Indian businesses. A pioneering company, Tally was the first to introduce codeless software, a natural language interface, path-breaking remote functionality and other unique capabilities. The company was the first to launch free service and breakaway commercial terms including free upgrades and no charge per seat to transform the ownership experience. Today, having being completed more than two decades, Tally enjoys the reputation of India’s leading business management software product company and its product empowering over 8,00,000 business across the pyramid. Tally is a leader in the SME segment and dominates the market with over 80% of the market share. The company has a substantial base of enterprise customers that include brands like Tata Docomo, Tata Steel, LG, Madura Garments, Raymond, Kurlon, Samsung,Pepe, UltraTech Cement, EPSON and government establishments like NRHM,SSA and the Ministry of Rural Development. Tally has over 28,00,000 users spread across a 100 countries, catered to by over 25, 000 channel partners.
FY 2012-13
FY 2013-14
FY 2014-15
10 MADE IN INDIA BRANDS ANNIVERSARY
QUICK HEAL
6
VISIONARY KAILASH KATKAR CEO & MD
EMPLOYEES
1,200+ STRENGTH n State-of-the-art R&D facilities n In-house designing n Domestic & International Support Centre (Telephone, SMS, Online chat, forum, Remote and on-site ground support) n 1200+ employees across 33 branches. n Emerging Global presence with offices in US, Japan, Dubai and Kenya and 15000+ active sales & support partners.
WEAKNESS n No MNC Tag
Q
TURNOVER
31
36
43
(US$ In Million)
FY 2011-12
FY 2012-13
FY 2013-14
uick Heal Technologies Pvt. Ltd. is a leading IT security solutions and an ISO 9001 certified company. Each Quick Heal product is designed to simplify IT security management across the length and depth of devices and on multiple platforms. They are customized to suit consumers, small businesses, Government establishments and corporate houses. Over a span of 22 years the company’s R&D has focused on computer and network security solutions. The current portfolio of cloud-based security and advanced machine learning enabled solutions stop threats, attacks and malicious traffic before it strikes. This considerably reduces the system resource usage. The security solutions are indigenously developed in India. Quick Heal Antivirus Solutions, Quick Heal Scan Engine and the entire range of Quick Heal products are proprietary items of Quick Heal Technologies (P) Ltd. and are copyrights owned by the company. In 2010, Quick Heal Technologies partnered with Venture Capital firm, Sequoia Capital to boost its novel technology and business model. This resulted in an investment of 12 Million USD from Sequoia Capital.
SME CHANNELS 45 APRIL 2015
10 MADE IN INDIA BRANDS ANNIVERSARY
7
BUSY INFOTECH
VISIONARY DINESH KUMAR GUPTA MD
EMPLOYEES
100 Globally
STRENGTH n Local Development n Ideal for Indian Market n Can customized products as per Indian conditions n 20 years of experience n Own service support network n Established Channel Network
WEAKNESS n No MNC Tag
46 SME CHANNELS APRIL 2015
TURNOVER
NA
NA
(Rs. In Crore)
NA
B
usy Infotech Pvt. Ltd. is a sister concern of Digitronics Infosolutions Pvt. Ltd. It was incorporated on 12th of August 1997 essentially to focus on development & marketing of business accounting software under the trademark of Busy, which was hitherto being undertaken as software division of Digitronics. Digitronics was founded on 17th of Sep 1990 by a group of computer professionals with the primary objective of providing professional IT services including third-party maintenance of PCs and Peripherals, customized software solutions and turnkey IT projects. Presently, besides these activities, Digitronics is also a leading player in sales of branded PCs and distribution of IT Products. BUSY was launched at IT’ ASIA’ 94 held at pragati maidan, New Delhi and has received an overwhelming response since then. It has an installation base of over 60,000 including the prestigious ones like World Bank, India International center, All India management Association (AIMA), Amity Business school, Delhi Public School, Children Book Trust, LG Chemicals, Wembley Laboratories (makers of QUICKFIX adhesive), Asian Paints, Plaza cables, Baron International (AKAI TV), Essel Shyam Communication, Archana Airways …
FY 2012-13
FY 2013-14
FY 2014-15
10 MADE IN INDIA BRANDS ANNIVERSARY
*ASTTECS
8
VISIONARY DEVASIA KURIAN FOUNDER & CEO
EMPLOYEES
500 STRENGTH
n Ensures strict compliance with industry standards n Low Cost n Open architecture n Continued & increasing innovations, excellent support n When compared to *astTECS products (Asterisk Open Source solutions), the upgrades and additions of new features are simple and cost effective.
WEAKNESS n None
A
stTECS started operations in 2007 (and launched its brand *astTECS) as a telecommunication products & solutions company, with the single objective of popularizing Asterisk, and establish Asterisk Open Source Telephony solution from a niche product to a mass product. The market had traditional voice solution vendors and there was less awareness of this highly scalable, less expensive technology platform therefore customers had few choices and they continued buying highly priced products from the traditional vendors. The journey started with a vision to revolutionize the Global PBX market with Asterisk that is considered to be the “Future of Telephony”. *astTECS aims to develop & popularize Asterisk and offer affordable communication solutions since the company understands, that, the means of communications needs to be effective, constantly evolving and most importantly scalable with quick ROI.
TURNOVER
NA
NA
NA
(Rs. In Crore)
FY 2012-13
FY 2013-14
FY 2014-15
SME CHANNELS 47 APRIL 2015
10 MADE IN INDIA BRANDS ANNIVERSARY
9
NETRACK
VISIONARY RAVI RAJ
BRAND HEAD, DIRECTOR SALES & SUPPORT
EMPLOYEES
130 STRENGTH
n Good manufacturing capabilities and can provide viable products/solutions to address the requirements of the customers. n Sole company in the country to have UL (Underwriters Laboratories, Illinois) certified products. n Outsource their products internationally to boost business.
WEAKNESS n Couple of companies don’t accept MADE IN INDIA. That’s the only weakness.
48 SME CHANNELS APRIL 2015
TURNOVER
NA
NA
(Rs. In Crore)
NA
N
etRack, established in 2001by a team of passionate professionals,today has earned the tall distinction of being the sole company in the country to be UL (Underwriters Laboratories, Illinois) listed. The company is headquartered in Bangalore and has seen a rapid growth with the advancement in technology. NetRack, known for Data Centers Racks, CAC solutions, hub rooms and telecom racksto handle voluminous data that is threatening to grow exponentially. NetRack is incorporated with a goal to distribute leading edge technology products and services providing quality, affordable connectivity solutions through consultative selling approach, with an aim to distribute affordable connectivity products and solutions. NetRack has in place the latest state of art technology for the production of products that are on the same footing and quality standards as comparable to the best in the international market. The products category would be focused around all sizes of verticals of networking and smart racks. Over the last one decade the team members have seriously been engaged in distributing the products which are scientifically designed and engineered to perfection to meet the client specifications and requirements.
FY 2012-13
FY 2013-14
FY 2014-15
10 MADE IN INDIA BRANDS ANNIVERSARY
ARTERIA
10
VISIONARY SRIRAM KANURI CEO, ARTERIA TECHNOLOGIES PVT. LTD.
EMPLOYEES
170 STRENGTH
n Local Idea and Local Make for Value Chain Networks n Glocal Product n Over 20 years of experience n Own service support network
WEAKNESS n New Brand n Consumer Pull n No MNC Tag
A
rteria is an SAP NetWeaver service partner, providing high-value strategic IT management consulting services certified by SAP. Headquartered at Bangalore, India, Arteria’s over 170 employees are a skilled in the enterprise application services, particularly SAP. Arteria provides customized solutions to ensure faster ROI to over 2000 clients globally. Arteria’s services range from evaluating the right SAP technologies, to derive measurable business benefits out of SAP installations. Arteria focuses on excellence in consulting services, leveraging new technologies in a proven, cost-effective fashion, specializing in the domain of Enterprise Application Services mainly in SAP and Integrated Business Solutions segments.
TURNOVER
20
20
20
(Rs. In Crore)
FY 2011-12
FY 2012-13
FY 2013-14
SME CHANNELS 49 APRIL 2015
TOP 5 VADS ANNIVERSARY
1
SONATA SOFTWARE
VISIONARY MOHAN MUTHURAJ
AVP, TECHNOLOGY INFRASTRUCTURE SERVICES
EMPLOYEES
2,800 BRANDS AVAILABLE n SAP n Microsoft n Oracle n IBM n HP n Symantec Dell n Quest n MVAR for SAP and Microsoft Dynamics
SERVICE CAPABILITIES:
50 SME CHANNELS APRIL 2015
TURNOVER
NA
NA
(Rs. In Crore)
NA
S
onata Software is a global IT services firm focused on catalysing transformational IT initiatives of its clients through deep domain knowledge, technology expertise and customer commitment. The company delivers innovative new solutions for Travel, Retail and Consumer Goods industries by integrating technologies such as Omni-channel commerce, Mobility, Analytics, Cloud and ERP, to drive enhanced customer engagement, operations efficiency and return on IT investments. A trusted long-term service provider to Fortune 100 companies across both the software product development and enterprise business segments, Sonata seeks to add differentiated value to leadership who want to make an impact on their businesses, with IT.
n Outdoor RF communications (expertise in tough and challenging environements) n Indoor w-fi deployment n Campus Networking
FY 2012-13
FY 2013-14
FY 2014-15
TOP 5 VADS ANNIVERSARY
CONVERGENT WIRELESS
2
VISIONARY VENKAT H KEDLAYA
MANAGING DIRECTOR AND CEO
ANIK K TRIKKANAD DIRECTOR
EMPLOYEES
78
BRANDS AVAILABLE n Cambium Networks n Motorola n Zebra n Paessler n Schneider n Brocade n Cisco n HP n MroTek
SERVICE CAPABILITIES: n Outdoor RF communications (expertise in tough and challenging environements) n Indoor w-fi deployment n Campus Networking
TURNOVER
15.91
19.32
27.18
(Global in USD Million)
FY 2012-13
FY 2013-14
FY 2014-15
C
onvergent Wireless Communications Pvt. Ltd. was established in the year 2012 (as a spunoff of its earlier entity Convergent Communications India Pvt. Ltd.) primarily to focus on wireless domain, by a team of networking professionals formerly with Motorola Networking Division. The company is headquartered in Bangalore, the Silicon Valley of India, with regional offices at Mumbai, Delhi, Kolkata, Hyderabad, Bhubaneswar and branches in Pune, Chennai and Bhubaneswar. Further, the company has support locations in many major cities across the country. Besides, Zebra (erstwhile Motorola) and Cambium as the flagship distribution in India, the company also works with large MNC OEMs such as Cisco, Brocade, HP, Leviton, Tyco, Emerson, Schneider to home grown enterprises like MroTek as ystems integrators.
SME CHANNELS 51 APRIL 2015
TOP 5 VADS ANNIVERSARY
3
RAH INFOTECH
VISIONARY ASHOK KUMAR CEO
EMPLOYEES
100+ BRANDS AVAILABLE: Checkpoint, Cisco, DELL Quest Software, Exinda, ForeScout, F-Secure, Gemalto, Garland Technology, Juniper, Knowlarity, KEMP Technologies, MikroTik, PaloAlto Networks, Perpetuuiti, Positive Technologies, Radware, Sanovi, Trustwave.
SERVICE CAPABILITIES: n Networking Services n Facility Management Services n Rental Services n Support Services n Installation and AMC n Consultancy and Professional Services
52 SME CHANNELS APRIL 2015
TURNOVER
40
74
(in INR Crores)
35
R
AH Infotech is India’s leading value added distributor and solutions provider in the Network and Security domain. RAH Infotech is a specialized VAD focused on Enterprise & Application Security and Application Delivery. Our company is one of India’s fastest growing IT value added distribution (VAD) companies that has been introducing cutting-edge technologies to the market ever since its inception in 2005. RAH Infotech’s focus is on providing excellence to our partners and succeeding competitively together in several fortes. We specialize in best-of-breed solutions from global market leaders. Our strength is in successfully introducing and establishing new technology vendors in the market and helping existing vendors strengthen their reseller base and increase their market share. We consistently strive to achieve market growth for our vendor partners. Our portfolio covers information security solutions, telephony and video collaboration, server and storage management, backup and disaster recovery management, business continuity planning, data center solutions and data protection.
FY 2012-13
FY 2013-14
FY 2014-15
TOP 5 VADS ANNIVERSARY
SAKRI IT SOLUTION
4
VISIONARY RAVI LAKSHMAN K CEO, SAKRI IT
EMPLOYEES
200+ BRANDS AVAILABLE n Airtel n TATA n Reliance n Cisco n HP n Hitachi n Microsoft n K7 Computing n WinTab – windows based tablets (Sakri’s own Tablet brand)
SERVICE CAPABILITIES n Consulting and Integration n Managed Services n Data Storage and Management n Data Protection and Security n Training n Telecom Distribution Service
NA
NA
NA
TURNOVER
FY 2012-13
FY 2013-14
FY 2014-15
S
akri IT Solution is the leading technology partner of choice for businesses and users looking at enhancing competitiveness and driving productivity. Since its inception in April, 2009, Sakri has created value for partners and customers through their unique blend of customer-centric approach, comprehensive partner network and an excellent infrastructure. Sakri’s capabilities across service lines – Network Security Products, Software Services and KPO translate. Sakri has unique focus on distribution, partner program and comprehensive relationships with some of the world’s best brands like K7 Computing, Microsoft, Cisco, Micromax, Airtel and WinTab – Windows based tablet etc. and managed high-end complex engagements to build a growthled and sustainable business. Sakri has recently launched WinTAB - 8 inch and 10.1 inch tab in the Indian Market. Wintab are high performance tablet for Business professionals, students and for anyone who need Tablet. Wintab’s are built with the Intel® processor, powered by windows and delivers performance that gives users the freedom and flexibility they want, while providing the security and manageability. More info: www. wintab.in; www.sakri.in
SME CHANNELS 53 APRIL 2015
TOP 5 VADS ANNIVERSARY
5
GO IP GLOBAL SERVICES
VISIONARY SHIV SHARMA
DIRECTOR - STRATEGY & ALLIANCE
EMPLOYEES
200+ BRANDS AVAILABLE n Dialogic n MikroTik n RAD n Radwin n Syrotech Optical Transceivers n TP-LINK n Ubiquiti, etc
SERVICE CAPABILITIES n Cloud Services n Infrastructure Management and Optimisation Services
54 SME CHANNELS APRIL 2015
TURNOVER
NA
NA
(Rs. In Crore)
NA
G
o IP Global Services Pvt. Ltd. is an India based leading IT Solutions and Services Company with presence in South East Asia and North America. We provide end-to-end technology solutions and services within the Infrastructure domain to Telecom Operators, Services Providers, Government, Large and SME Customers. Our endeavour is to constantly deliver value to our customers and provide quality and path breaking services. Our Infrastructure Services include Public Cloud Services, Infrastructure Management and Infrastructure Optimisation. Through our extensive technical strength and manpower, we execute large System Integration projects in IT and Telecom. We have a strong presence in the SMB segment through a pan India network of 11 offices and 500+ Business Partners. In addition to the Infrastructure Services, our key strengths include Design, Implementation and Management of Wired and Wireless Access Networks, Platform Solutions, Data Centre Solutions and Infrastructure Management Services.
FY 2012-13
FY 2013-14
FY 2014-15
PRODUCTS ANNIVERSARY
1
KONICA MINOLTA NEW BIZHUBC221 PRINTER KONICA MINOLTA’S new ‘bizhub’ series model C221 A3 colour printer is targeted at corporate and SMEs. The bizhub C221 MFP is developed to handle a wide range of jobs for the new Entry Colour Market. They are equipped with Konica Minolta’s renowned Emperon controller and an array of printing functions that enhance affinity with higher-end MFPs, as well as smart mechanisms that reduce noise, weight and size. In addition, it is compatible for access to mobile devices and cloud services. Direct printing from and scanning to USB improves efficiency as it eliminates the need for a PC to use the device. The C221 delivers outputs of 22 ppm in colour (A4). Two paper cassettes and a manual bypass feeder are standard equipped for a maximum paper feeding capacity of 1,150 sheets. The upper cassette holds A4 size paper and the lower cassette A3 size paper while the bypass feeder can be used when required. The printer supports Standard Page Description Languageincluding PCL, PostScript and XPS Various PDLs for general business applications such as Microsoft office, PostScript used for graphic design and DTP, and XPS which supports Windows Vista or later office systems – are supported for smooth print outs. Mac OS is also supported by the commonly used PostScript PDL. n Price: On Request Warranty: On request Contact: Manish Gupta (Manish.Gupta@ konicaminolta.com)
2
MATRIX EON310EXECUTIVE DIGITAL KEY PHONE MATRIX EON310 is an Executive Digital Key Phone engineered to deliver feature-rich, reliable and efficient business communications. With its sophisticated design and classy looks, EON310 is tightly integrated with ETERNITY IP-PBX systems for speed of operations and better workforce collaboration. EON310 features a 2 Line LCD Display, Direct Station Selection (DSS) Keys, Headset connectivity, High Quality Full Duplex Speaker Phone and High definition voice quality. The Smart and Intelligent Deskphone is suitable for business executives, office professionals and knowledge workers of any small to large sized organizations. The phone features 2 Line LCD with Backlit, Fixed Function Keys, Voice Mail, Mute, Do Not Disturb, Forward, Logs, etc. The company carries Fixed Function Keys (Without LED), Hold, Conference, Contacts, Transfer, 12 DSS/BLF Keys for Feature, Line, Extension, etc. You can also adjust volume using the keys. Plus the high quality full duplex speaker phone, also comes with adjustable desk stand. n Price: On Request, Warranty: On request, Contact: Matrix, 394-GIDC, Makarpura, Vadodara-390 010, India, Phone: +91 265 2630555
SME CHANNELS 55 APRIL 2015
PRODUCTS ANNIVERSARY
4
RDP XL-700 3
NEW DSC CAMERAS FROM TYCO SECURITY THE DSC RANGE of IP cameras from Tyco Security gives emerging markets good products at a price that is appropriate for the local market. These new IP models are available in three form factors- Bullet, Dome and MiniDome and are meant for retail stores, residential projects, small bank branches, office branches and other small businesses with limited and conservative security budgets. The DSCi350-D113 Compact IR Network Dome Camera, DSCi350-B113 IR Bullet Camera and DSCi350-D111 Mini Dome Network Camera are the new models in a range that combines high performance and high affordability. n Price: On demand, Warranty: On demand, Contact: info-tspindia@ tycoint.com
RDP XL-700 is an affordable powerful and high performance Mini PC offering the features and functionalities required to address the users increasingly varied computing needs. It is equipped with latest high performance Intel Core i3 (3230), 3.30 GHz processor, Intel H61 Express chipset and coupled with 2 GB DDR3 RAM, 500 GB HDD (2.5�). XL-700 Mini PC comes with default Linux OS (Enterprise edition) and even supports latest windows 7 & windows 8. It has eight 2.0 USB ports for peripherals and expansions along with microphone and headphone 3.5mm jacks. It supports up to 1920 X 1024 resolutions with gigabit LAN port. n Price: Price: 20999 + Taxes, Contact: tsukumar@ rdp.in, Ph : 8099944466, Toll Free No: 1800 200 2444 , e-mail: info@rdp.in
5
SEAGATE WIRELESS Plus mobile device storage SEAGATE WIRELESS Plus mobile device storage consists of a family of capacities at 1TB and 2TB versions to suit every need along with integration with cloud services, such as Dropbox and Google Drive. The Seagate Wireless Plus storage is designed to expand beyond the limitations of mobile devices, such as smart phones and tablets. With capacities that are multiples beyond the highest storage available on these mobile devices, the Seagate Wireless Plus provides an ideal solution to stream your favorite HD video while freeing up precious space on your Android Tablet, iPad, iPhone, Android Smart Phone, Kindle Fire, Windows 8 computers and Windows RT tablets. Having pioneered the category of wireless local storage for mobile devices, Seagate has now added more capacities and developed advanced features that will benefit how people are using these drives. Cloud storage services provide a convenient way for people to migrate files between devices and share with friends and colleagues. With the new Seagate Media app and Wireless Plus mobile storage, people will now be enabled to use these cloud services to access even more media from their Wireless Plus storage device. n Price: INR 18,500 for 2TB and INR 14,500 for 1TB. Warranty: 3 Years, Contact: Fortune Marketing, 011-26414468, sales@fortune-it.com
56 SME CHANNELS APRIL 2015
PRODUCTS ANNIVERSARY
6
FUJITSU SCANSNAP IX100 SCANSNAP IX100 is not only the world’s lightest and fastest scanner, but it is also equipped with Wi-Fi connectivity and built-in battery to provide users the ultimate mobile scanning experience – whether at home, in the office or on the road. The ultra-portable wireless document scanner, ScanSnap iX100 enables users to scan photos, documents, or business cards directly to any device platform or cloud services via Wi-Fi; without worrying about the Wi-Fi network environment or having entangled cables. Further engineered with the powerful GI processor, ScanSnap iX100 delivers high-quality and auto-corrected digitized image data from any document. Even with the built-in battery and Wi-Fi connectivity, the ScanSnap iX100 is merely 400g in weight, and it allows users to scan up to 260 sheets (A4, color, simplex, 300dpi)*3 when fully-charged. The scanning speed has also enhanced to 5.2 seconds per page (A4, color, 200/300dpi) which is 30% faster than the existing model. With its continuous scanning function, multiple documents can be converted into PDF format for viewing and sharing in a snappy speed. Indulge in the ultimate scanning versatility with Wi-Fi connectivity, built-in lithium-ion battery and a pack of comprehensive PC/Mac software (ScanSnap Manager, ScanSnap Organizer, CardMinder, ABBYY FineReader and Microsoft SharePoint (PC only)) n Price: On Request Warranty: Not Available Contact: Rohit Grover, Fujitsu India Private Limited, Email: rohit.grover@in.fujitsu. com , URL: http://sg.fujitsu.com/scanner
7
QUICK HEAL 16.00 SERIES QUICK HEAL Technologies’ improved product series version 16.00 strives to provide its users with safe banking, secure Internet Surfing, and a better PC experience. Quick Heal 16.00 has been designed to combat the dangers of online financial transactions such as paying bills, banking and shopping. This version has brought in an essential security feature called Safe Banking that automatically takes all necessary security steps while the user is conducting a financial transaction online. Safe Banking creates a completely safe virtual environment that protects the user’s online transactions against all kinds of threats. It also provides automatic protection against threats such as phishing, identity theft, key loggers, etc. The main driving force behind the development of Quick Heal 16.00 has been the increasing number of identity theft and incidents of online scams. Most people are easily tricked into giving away their financial information on fraudulent websites and through fake email messages. Given how advanced today’s cybercriminals have become, it is near impossible for ordinary users, sometimes even for security analysts to tell a fake site from a real one. But with Safe Banking in place, we intend to nullify all these risks with minimum user intervention. All a user has to do is to use the Safe Banking browser, and Quick Heal will take care of the rest. With the launch of the 16.00 series, we want to let our users concentrate on the things that matter, while we take care of their digital security. The Quick Heal 16.00 series is a move against cybercrimes aimed at the financial assets of users. n Price: On Request Contact: xQuick Heal Technologies (P) Ltd. Phone: +91-20-41060400 / 66025985, Fax: +91-20-41060401, Email: info@quickheal.com
SME CHANNELS 57 APRIL 2015
PRODUCTS ANNIVERSARY
8
GIGABYTE X99-UD4 GRAND SUPPORT FOR MULTIPLE GPUS 9
D-LINK DWS-3160 SERIES
GIGABYTE X99-UD4 - Based on the Intel X99 Express chipset, the motherboard is designed for socket LGA2011-v3 processors. These processors presently consist of Core i7 5xxx series CPUs and Xeon E5 1xxx-v3 and E5 2xxx-v3 CPUs. GIGABYTE’s least priced X99 motherboard, GA-X99-UD4 still accommodates all of the extreme performance features of that platform. All GIGABYTE X99 motherboards feature a unique PCI Express design that utilizes 100% of all 40 lanes from the CPU when in a 4-Way or 3-Way graphics configuration. n Price: Rs. 29,000 (approximately), Warranty: 3 Years, Contact: GIGABYTE TECHNOLOGY (INDIA) PVT. LTD. Phone: +91-22-40633222, E-mail: sales@gigabyte.in, Website: www.gigabyte.in
DESIGNED TO be the ideal mobility solution for medium-sized and large enterprises and service providers, D-link DWS-3160 empowers administrators to exercise total control over their wireless networks by centralizing all aspects of provisioning and management. It can efficiently manage up to 48 D-Link Unified Access Points by itself and up to 192 in a peer group. Additionally DWS3160 switch can be configured to act either as a Wireless Controller in the core network, or as an TL2+ Gigabit Switch at the edge. Thereby enables it to seamlessly integrate in to any existing network infrastructure. D-Link DWS-3160-24PC offers 24 ports with PoE/ PoE+ support for easy. n Price: On request Warranty: D-Link Lifetime Contact: Toll Free - 1800-22-8998, GSM/CDMA USER- +91-2227626600 (Local & STD Charges apply)
10
EPSON EB-1400 SERIES BUSINESS PROJECTORS EPSON’S NEW range of business projectors -EB-1400 seriesare aimed at boosting efficiency and productivity in the office while providing true-to-life color projection. As a standard, all the projectors are powered by Epson’s proprietary 3LCD technology, which produce images that are 3X brighter than comparable technologies. The EB-1400 series features finger-touch interactive ultra-short throw projectors that redefine the boundaries of what is possible in workplace collaboration. Meeting participants can also enjoy improved navigational experience by using finger gestures such as swipe, flick, press and tap and pinch zoom to control contents on screen. The EB-1400 series also brings inter-office collaboration to new heights with its multi-location interactive capabilities that allow users in separate offices to connect via the internet and share annotations made on their respective projectors. The Whiteboard Share function provides even more engagement and participation, as content from the projector’s whiteboard mode can be shared with participants through a URL link that can be accessed by PC or smart device. Up to 15 devices can be connected at any one time, which means meeting participants can play a more active role during discussions. The ultra-short throw projectors offer equally high white and colour brightness of 3300 lumens. n Price: On Request Warranty: 3 Year Contact: Epson India, Phone: 080 3051 5000
58 SME CHANNELS APRIL 2015
Mr. Sanjay:- 09953036535 Mr. Vikas;- 09967890946
RNI NO: DEL ENG/ 2010/ 31962 Postal Reg. No.: DL-SW-1/4145/13-15
Date of Publication: 20 of Every Month Date of Posting: 22 & 23 of Every Month