WINCHESTER AMMO LAUNCHES SHOOT UNITED

Target shooting is one of the most popular and fastest-growing high school sports in the United States. This is not something a person hears every day, and neither is the fact that more than 60 million adults participate in the shooting sports each year, making it one of the most popular recreation activities in the country. Yet there are still

millions of individuals (young and old) who have never joined family and friends to participate in the variety of challenging shooting sports.

That’s the impetus behind Shoot United, a dynamic initiative designed to promote all that’s wholesome and healthful about the shooting sports. It’s about time spent outdoors with family and friends; it’s about competition; and it’s about one of the most enjoyable and safe recreational activities in the country.

“More people than ever before participate in target shooting and hunting,” says Brett Flaugher, president of Winchester Ammunition. “These sports are fun and appealing, and people need to hear the stories of how these activities have a positive impact on our lives and relationships. That’s what we plan to do. We’re going to share these stories with an even broader audience and continue to nurture a diverse participation.”

Throughout 2022 and 2023, engaging content will be shared nationwide through mainstream

media. Shoot United will also release content through its own digital and social platforms. The content is meant to entertain and inform and to foster a healthy and transparent dialogue. Grassroots events will be coordinated throughout the U.S., with the mission to drive awareness and introduce new participants to the sport.

“Shoot United will be inclusive,” says Flaugher. “We want to bring shooting and responsible firearm ownership to as wide a variety of people as possible from all walks of life. We are committed to echoing these positive messages beyond our core audience and welcoming new people in. Winchester is wholly committed to this initiative, and we have high expectations that it will bring new energy and excitement to the shooting sports. As a world leader in delivering innovative products, Winchester is a brand built on integrity, hard work and a deep focus on its loyal customers. Shoot United is another example of our industry leadership.”

To a newcomer, gaining shooting experience can seem to be an intimidating ordeal. Shoot United seeks to make the process a whole lot easier through a series of videos that can be found at shootunited.com. Topics include “The Four Rules of Firearm Safety” and “Common Practices,” the latter of which gives basic advice on how to conduct yourself at a shooting range. For instance, the video explains the meaning of the terms “going hot” and “going cold” that will be heard at a range — and how a shooter must react when they hear them. The videos are free of jargon that only experienced shooters will understand and are short, touching on the salient points quickly in an entertaining fashion.

(winchester.com) Grassroots events will be coordinated throughout the United States for people to join, with the mission to drive awareness and introduce new participants to the sport.

 The website (shootunited.com) contains videos specifically designed to help new target shooters gain experience.