Issue #09, 2009
June 16, 2009 scrobins 1 other publications
It never ceases to amaze me how easily we seem to recall lines from advertising campaigns. One of the more recent that has caught my attention is the BCF television advertisement. It opens with a teenager totally absorbed in a computer game whilst sitting in a dark room and then the image suddenly shifts to a range of outdoor pursuits and the words: “That ain’t living, this is living”. Now I need to confess that I do not enjoy shopping, but I have a weakness for camping, fishing and adventure - type shops. Being outdoors and enjoying recreational activities or sport is something that I find particularly invigorating.
It never ceases to amaze me how easily we seem to recall lines from advertising campaigns. One of the more recent that has caught my attention is the BCF television advertisem...
