MEDIA KIT 2016 www.globalsmt.net
Volume 15 • Number 11 • November 2015 • ISSN 1474 –0893
www.globalsmtseasia.com
Southeast Asia
Volume 6 • Number 4 • Fall 2015
The Global Assembly Journal for SMT & Advanced Packaging Professionals
Covering India, Thailand, Malaysia, Singapore, The Philippines and Hong Kong
Factory Automation in China
p r e v i e w
Contract Manufacturing and Conflict Minerals Absorbing Large CTE Mismatches
Next-Generation Stencil Printing Potting PCB Assemblies Plasma Treatment Prior to Conformal Coating
Michael Pierce Interview Inside
Günter Lauber Interview Inside
1
Productronica Preview
p r e v i e w Speed and Throughput in Next-Generation Stencil Printing
Speed and Throughput in Next-Generation Stencil Printing
also to the process. Higher throughput provides a comfortable margin of more time for key overhead functions that have the biggest impact on print quality. WITH HIGHER SPEED, YOU CAN NOW:
Stencil Printing
• Print at slower speeds; • Utilize slow stencil separation for optimal print definition; • Wipe more frequently (if needed) with the MPM Edison high efficiency wiper; • Double print stroke after wipe. Having time left over to optimize settings provides maximum possible yields!
Introduction
I
n simplest terms, a faster printer logically means higher throughput. Overall speed, however, is dependent upon a number of factors including the individual cycle times for various steps in the print cycle (e.g., stencil wiping frequency, board separation and printing speed). A stencil printer’s overall throughput speed, per board printed, must also be tied to the capabilities of the line; in other words, there is no benefit in having a fast printer and/or highspeed placement machine if line speed is governed by the reflow oven at the end of the line, with a fixed time/temperature profile that is significantly slower. Line configuration and balancing, and thus overall line optimization, is therefore an essential part of realizing the maximum benefit from a high-speed, printer capable of handling volume production.
What is a ‘Fast’ Printer?
Benefits of Higher Throughput Line configuration and balancing is an essential part of realizing the maximum benefit from all stations in the line, from material handling systems (buffers, loaders, etc.) to the machines handling different process steps. A printer with high throughput capability, however, is ‘fast’ by design; the mechanical systems, software, stability of the frame, and motion control and sequencing all contribute to the overall operational speed of the individual machine. A thorough and comprehensive understanding of a printer’s throughput capabilities gives the production engineer maximum flexibility in utilizing that piece of equipment to advantage in any number of line settings, configuration, or scenarios. A single printer may have sufficient throughput capability to handle two manufacturing lines and thus be fully utilized while sparing the facility the investment of purchasing printers for both lines, with the possibility that both
would be under-utilized. When we talk about ‘speed’, we really mean ‘throughput’, i.e., the time it takes for a single PCB to enter the printer, be printed, and exit the machine. This is not the same as ‘cycle’ time. Overall throughput is the SUM of various cycle times for such processes as the print stroke, stencil
A printer’s mechanical systems, software, stability of the frame, and motion control and sequencing all contribute to the overall operational speed of the individual machine. ‘Total Throughput’ time, from the moment that a PCB is indexed into the machine until it exits the machine, is the true measurement of speed. For example, a machine with a total throughput time of 15 seconds would be considered a fast machine. Total throughput time is the sum of the various steps that the machine takes to print a board, and the cumulative cycle times of each step, whether it is alignment, print stroke, stencil underside wiping, indexing, or others. Simply speeding up the print stroke, i.e. the speed at which the squeegee or print blade moves across the stencil is not an option. Depending on the application, e.g. fine pitch or standard pitch, aperture size and shape, solder paste thixotropy and other issues such as ‘broadband printing’, every application will have an ‘ideal’ print speed to obtain highest yields and defect-free paste transfer to the PCB. Good printing results are in part a function of the paste ‘rolling’ in front of the printing blade and being pressurized to fill the apertures completely. Too fast a print stroke will leave some apertures only partially filled, and could also hasten the viscosity breakdown of the paste wiping, PCB indexing, alignment, etc. through shearing. So if the ideal stroke Some can be shortened; some cannot,Autumn Global Bounce; then speed for an application requires a print a Seasonal Easing such as the print stroke, which will have stroke lasting x number of seconds, then an optimum speed (which cannot be cutting time off of the overall print cycle exceeded, usually) depending on the type will have to occur elsewhere. of paste used, stencil, aperture sizes, etc. C U S T E R A N DCycle CUS T E R -T O PA I Time The advantage to higher throughput is Multiple processes are involved in the not only greater volume of product, but
printing of a single PCB, and yet not every process is part of the printing of every board. For example, one of the processes might be under-stencil wiping with an automatic wiping system. The manufacturing process engineer may choose to set the wiper to engage one in every ten boards; or every three, depending on many factors, but ultimately determined by how soon the underside
A printer’s mechanical systems, software, stability of the frame, and motion control and sequencing all contribute to the overall operational speed of the individual machine.
of the stencil sees solder paste bleed around the apertures. Obviously, the process engineer wants to minimize the frequency of the wipe cycles, because a wipe cycle takes time away from throughput speed, and because it costs in terms of lost solder paste. But the vagaries of the printing process, i.e., paste type, viscosity, aperture size, board topography and gasketing, etc., affect this frequency. But
when it is required, depending upon the type of wiping system used, there is a specific wipe cycle interval time, and this cycle must be added to the others, such as PCB alignment, board handling, paste replenishment, print stroke, and others, to establish or calculate the ‘true’ throughput rate or speed. For example, the newly-released MPM Edison printer platform achieves an average throughput speed of 15 seconds per PCB printed, including the print stroke and stencil wiping; and this can be shortened even further, on average, the less frequently that stencil wiping is required.
Calculating a ‘15-second’ Throughput Naturally, every application will have a different throughput speed, depending upon a number of factors including (and especially) the type of solder paste used, the size of the PCB, the size of the apertures, and other variables. So in arriving at the 15 second time for the new MPM Edison printer, it was decided to use as standard or commonplace a board and print routine as possible, one that would serve to be a benchmark for most PCB printing scenarios. As such, the following parameters were used to achieve a 15 opens its doors at second throughput including print stroke 9am on Tuesday, November 10th at the Neue and wipe stroke: • 8" x 5" board size Munich, Germany. According to reports Messe,
Productronica 2015
the shows is bulging at the seams this year with 8 halls, virtually booked out. This year, the number of additional events supporting and surrounding the show is bigger than ever. Starting with our Global Technology Awards on Tuesday evening at 6pm in The Forum in Hall B3. The central theme at the show is without doubt, Industry 4.0 and it’s many manifestations. There will be a plethora of presentations and no doubt many machines on the show
Autumn Global Bounce; then a Seasonal Easing www.globalsmt.net
34 Global SMT & Packaging • November 2015 Chart 1 Chart
www.globalsmt.net
www.globalsmt.net
Global SMT & Packaging • November 2015
Autumn Global Bounce; then a Seasonal Easing
WALT CUSTER AND JOHN CUSTER-TOPAI
17
Market is expected to grow at a 32% CAGR over next five years to USD 5.6 Billion by 2020. –Research and Markets
1
Taiwan ODM Companies Composite Sales of 11 Large Manufacturers
million vehicles by 2020. –Juniper Research DRONE AND ROBOTICS TECHNOLOGIES
16 Global SMT & Packaging • November 2015
floor claiming to be “Industry 4.0 ready”. To try and make some sense of this technological revolution and how it applies to electronics manufacturing, Global SMT & Packaging is hosting a Forum debate in Hall A1 on Wednesday from 15:30 – 16:30. Be sure to join our esteemed panel from ASM, Panasonic, Mentor Graphics etc. Finally, Walt Custer will be proving the latest updates on the health of the industry with daily presentations. For the full program, please visit Productronica Program. We look forward to seeing you among the schnapps and bratwurst this November!
NT$ (Billions) 1,200 1,000 800 600
Transmission and distribution drone and robotics annual revenue is expected to grow from $132 million in 2015 to $4.1 billion in 2024. –Navigant Research
Electronic equipment production jumped COMPUTERS & PERIPHERALS WEARABLES See you at Productronica, Munich. Walt Inside Your Chinese Supplier - They’re All Different in Asia/Pacific in September, at least parwill be speaking each day. Come and PC shipments declined 10.8% y/y to Shipments are growing at a 5-year, 23% tially due to Apple’s autumn release of its harass him! nearly 71 million units in 3Q’15. –IDC CAGR from 76. million units in 2015 to iPhone 6s. A group of 11 ODM compa173 million by 2019. –IDC nies saw sales grow 29% from August to CHARLES ‘CHUCK’ COX PC shipments declined 7.7% y/y to 73.7 September with Apple suppliers including Endand Markets paying close attention to China for work. makes –Gartner it fairly Again, a good strategy is to build Equipment shipments will reach 83 milmillion unitsThinis 3Q’15. Foxconn and Pegatron as major drivers to whom figure out who is really calling the shots can difficult to manage a factory though, relationships with the Chinese lionlocal units (valuedthat at $23 billion) in 2015 (Chart 1). Smartphone-fueled robust be critical to your success when working where seeing what’s going on is very are actually doing the and213 figure IT spending will decline 3.5% to $2.69 Africa’s PC shipments fell 26.7% y/y in andwork, contain million sensors. market increases may be harder to repeat Mainland factories.1.5% important. the Hong Kong out practical solutions based on data and –IDC –Yole Développement in Chinese 2015 andowned then increase 2Q’15. However, in the future. Smartphone growth is slow- with trillion Chinese do tend to have very strong facts and then help guide the manage‘CHUCK’ y/y to $3.6 trillion in 2016. –Gartner ing CHARLES and about 60% COX of Apple’s revenues Taiwanese Owned Suppliers networks in Guangdong Province (South ment team to the right solutions. Also, India’s PC shipments declined 14.1% y/y Wearables for sports and fitness percome from iPhones (Chart 2). It appears owned and managed by Shenzhen, plan to have someone from your teamwill grow from $3.5 U.S. technology spending is expected to China toincluding 2.19 million units in Guangzhou, 2Q’15. –IDC formance markets Apple will need a new product line or two Factories Taiwanese teams on indusvisit the factory fairly ofteninto2014 keeptothose increase 2.3%tend y/y to to border nearly $34.2 billion Zhongshan, Zhuhai, and many other billion $14.9 billion by 2021. to continue its spectacular expansion. trial colonialism in someseason. ways. Typically, cities), and tend also be very astute relationships intact –ResearchMoz and also it forces the –CEA Middle Eastto and Africa tablet market during the holiday businessmen and women. (including 2-in-1 devices) grew 0.3% y/y management team to be in the factory a In the USA electromedical, measurement Taiwanese management teams do not put little more often. Head mounted display shipments are Chinese in real positions If there is million some unresolved conflict or MOBILE COMMUNICATIONS –IDC to 4.05 units in 2Q’15. & control equipment extended their rise any Mainland historical rivalry between the Chinese expected to grow at an 88%.CAGR to 65 (Chart 3) but defense electronics demand of authority. Often production schedules, What do the local Chinese in purchasing, shipping, engineering, and phone people from Taiwan and the Mainland PC, tablet, ultramobile and mobile Singapore PC market increased 12% y/y million in 2020. –ABI Research ebbed (Chart 4). ot all suppliers are the same. manycombined other decisions are all Chinese, then there is something more–Gartner your factory think of all this? ago, I worked for a company owned form the backbone of China’s economy shipments arecontrolled expected to to 588 thousands units in 1H’15. Many local Chinese factory workers That idea comes as no surprise Taipei. 1% Taiwanese management and managed by a Mainland Chinese are mostly run by people from Mainland y/y to 2.4 billion units in 2015. like pity felt by many Hong Kong Chinese Aside from the recent iPhone 6s driven fromdecline to anyone who has ever manteams–Gartner often fly to Mainland China for a for the Mainland Chinese, have factory and supervisors have preferences about entrepreneur who was able to travel China, Taiwan, or Hong Kong & Macau. Purpose-built backup who appliance “production blip” in China, global EMS, ODMthat & Related ownership they aged a supply chain. Obviously couple of weeks each month, or somegrown up withdeclined less material and in mil- which kind of factory to the US during theelectronics late 1970sdemand for his has softened. Management teams from each of these revenues 8.0%wealth y/y to $726.1 Assembly Activity want to work for. Also, many Chinese from industry to industry and timesSmartphone longer and families normally doy/y to a challenging era. –IDC college education and had stayed there areas have very different characters and market grew 13.0% lion in 2Q’15. Semiconductor shipments flattened people still identify much more with technology to technology there are differnot accompany theshipments team members. The–IDC The Hong Kong Chinese grow up and built a successful After a styles. When I’m visiting a supplier for 341.5 million in 2Q’15. in business. late summer (Chart 5) and Gartner village than they ent common practices, levels of service, speaking Cantonese dialectwill which is 103% people from their own couple of decades inrecently the US,lowered this gentlethe first time, I usually try to determine 3D printer shipments expand Global electronics contract manufacturits 2015 chip sales fore- good news is this schedule frees them up in general. Andis expected to grow at and standards in place. For example, if I of late night karaoke sessions with450 essentially as diff erent units from in Mandarin man decided to return hometown where the owner, CEO, and GM are from 4G-enabled smartphones will reach y/y from 244,533 2015 to 496,475 do with Chinese people ing services market castto tohis -0.8% in 2015 vs. 2014 (Chart 6). for lots while no Chinese person would think went to a plastic bag supplier and started customers. e badworldwide news is this schedule Chinese from Italian. I have in China and start a business. His first because the management styles tend to be –Gartner millionTh units in 2015. unitsasinFrench 2016. is an 8.6% CAGR from $516 billion in 2015 of anyone from Taiwan, Hong Kong, trying to talk to them about A, B, and C them up for lots of late night karahad to translate between Hong Kong employee was his brother-in-law quite different and that affects how I need to $561 billion by or 2016 and $846 billion In the printedwho circuit industry IPC just frees–TrendForce to interact with the supplier. nitely tend cosmetic surfaces on the bag, they might Chinese managers/engineers andfrom local$1 billion Macau as a foreigner, worked as his driver, generalitsfixer, andPCB market estimate of oke sessions with you. 3D printer market will grow –BCC Research bythey 2021.defi released global to be careful and slow to trust people well show me the door. And electronmanagement teams also cashier for this 100 $60.2 personbillion telecom DATACOM/ TELECOM in 2012 to $20 billion in 2025. –IDTechEx for sup2014 (Chart 7). For 2015, Taiwanese Interview Interview from so far away. Keep in mindelectronics that ics suppliers never get a thread count plier. Every month, dollar-denominated on payday, I got an growth appears to often tend to not really know what is going Supply Chain Professionals Many Hong Kong owned Worldwide assembly market China’s legal systemhas is in aboutatthe sameCAGR over the past spec for a wiring pigtail off of a PCBA, their factories partly because theyrevenue envelope full of cashbefrom his brother-inIT infrastructure market U.S. 3D print revenues are grown a 20% minimal (Chart 8) –impacted by both on inCloud need to work with many suppliers arehardware managed state as China’s infrastructure welltrillion devel- dollars in 2015, and it’s similarly rare that their customare remote, but also because law, often my pay was a little short somegrew 25.7% y/ypartly to $6.9 billionthere in 2Q’15, expected to approach $1.5 billion by 20 years to-$1.4 a soft economic climate and currency different suppliers and it ciently oped in some areas,accounting but quite far ers consign 100% of the raw materials, animosity between theAmerica. effi2019. how, oddly enough.eff I’m fairly ledstrong by Asia/Pacifi c and North –IDCand the forbehind 40% of all electronics ects –as certain weaker that global currencies are is often INTERVIEW in other areas. Workers in Westernproduction. which would be common in the textiles I was not the only one in the company is a key skill to be able to management team has an –IDC Chinese workers and supervimanufacturing converted to a U.S. dollar denominated Mainland countriessetup. generally have Venture unemployment industry, for example. However, in addisors and the Taiwanese management teams. having challenges with thetotal. unqualifi Viscom grated into the inspection is stillgrowth used for training, programming AUTOMOTIVE –New Research world Whatedreal global quickly assess a supplier insurance andthe have tion to these obvious differences between TheyRouter speak the same they will understanding of good and rather unscrupulous already has been doing this for pastsome recourse if their andexpressed single check Additionally, it language, hasmarketbut and switch revenue occursbrother-inwill be muted when in tasks. and find an effective way to service and take a longemployer just decides to stop paying suppliers, the people running your supcommunicate well each other, law. This used to bedollars. fairly common in fewatyears. Even before that, Viscom’s been updated to a rarely newer sensor and Accelerated Assemblies installed an Relay demand will expand a 5.1% reach $41level billion bywith 2022. them. In China, it is rare, but not at all pliers have at least as much impact on the even when they are in the same building. China, but things have gotten better over strength was the evaluation of 3D features the current soft ware version so that it can –Grand View Research, Inc. ACE KISS-102IL in-line selective solderCAGR fromof 2.62 billion units in 2013 to work with them or choose term view business unheard of, for a factory manager service, quality, delivery, and ultimately And while it is certainly not always the years and it is less common now. by utilizing 5 or 9 viewing direction utilize its high compatibility level and still ing system at itstoinjust Elk Grove Village, 3.69 billion units (valued at USD 12.6 bilLooking to early 2016 we expect a normal to move along. relationships. disappear with all ofIllinois the factory’s cost that you can expect. the Taiwanese teams However, family relationships within supNevertheless, even the long-time be used as side tocase, the newer inlinemanagement Security appliance market shipments facility.liquid lion) by 2020. –Radiant Insights seasonal downturn overlaid on less thantool assets leaving the workers short a month’s Supply Chain Professionals need to can tend more towards a harsher style of pliers are still quite common and while I 3D-only gurus have to admit that while workhorse machines. grew 10.6% y/y to 567 thousand units in robust world electronics demand. Keep Viscom is one of the most established names in the optical inspection pay, bonuses, and out of jobs. work with many different suppliers and management characterized by distrust of might like my own watching brothers-in-law just 3D provides signifi cant additional Wireless device charging will reach 50 Altest added a Koh Young 3D AOI 2Q’15. – IDC the numbers. in northern Germany, Trevor Galbraith In essence the message is ‘know your it business. is a key skill toHeadquartered be able to quickly assess the Mainland Chinese fine, I don’t think that I would want them Today, 3D technology is talked about a and pushing workinformation for inspection, it alone can Mainland China Owned supplier’ e more you know and undera supplier find co-founder an effective way and Geschaft Chinese factory workers morenot than ersat excessively hard.Do lot in the media and conferences. cover all the tasks that .a Th high-level spoke and to it’s sfuehrer, Volker Pape aboutrunning the a factory for me. Suppliers stand them theAs better job you’ll be able to to work with them or choose to move once while working in China,inspection and this needs to A good strategy to work with a Like brothers-in-law, Mainland you think 3D, coupled with 2D inspection accomplish. evolution theafuture Personal wealth iscompany. a pretty new thing do when them. along. Obviouslyand following thorough,for this innovative is a somewhat awkward situation for we are seeing Taiwanese owned factory Chinese factory42 managers seem to often • November will become mandatory in the future, and is to try to build awww.globalsmt.net result, manyworking 3D-onlywith www.globalsmt.net Global SMT & Packaging 2015 for most people in China. Most Mainland methodical process to choose, assess, and everyone. Many Hong Kong Chinese are retrofi relationships with the Mainland Chinese be either loved or hated, with few falling if so, why? systems now angular – tting CHARLES COX view in between. Those that are loved are often Chinese that own factories worked their audit suppliers during a supplier selection struggle with Mandarin, while most all– and for good reason. in the factory to get good, accurate inforcameras Charles has over 18 years of leadership to their employees and wayproprietary up from theX-ray bottom in a pretty chal- tools. Inextremely also birthday critical, but thesemachines processes– and with factory workers and supervisorsViscom these always combines mation, and ideas on how to solve probViscom celebratedphase its 30isyear Actually, everybody is already talking multi-view inspection 2014, theloyal investment R&D their in employees’ families. Those that are about optical 3D inspection, lenging business environment.into Theybetter tend to take you timesay andwere costthe money andequipment learning – still at days are coming from other parts of lems, and then push saying thatonit the management last year. What would the base of many inspection, colourexperience inspection in and 3Dengineering, manupositioning the consumer facturing, operations. Chuck has hated are often taking advantage of their will be the next bigteam be self-made men and womenelectronics that under- high-volume to quickly can offered today. China that do not speak Cantonese. Taipei stepin that will to be make inte- things happen. milestones along the way? eliminate non-starters solutions measurement in the systemsand equipped production held many different roles in new product in some at an intuitive be a huge benefit. Not to mention, it ispublic instand Many Hong Kong owned suppliers There are definitely many good managers Going 2006 their was aoperations remarkable marketlevel. carried outemployees the first harvest of way and inspiring development and introduction (NPD/ resentment along the way. Organizations in China fairly Martin common to be walking organizational into a new are managed efficiently and the manfrom Taiwan working in Mainland China My business partner Heuser step, advancing Viscom to generally highertend volume orders. NPI) and in sustaining production. He has In Mainland Chinese owned factories, much and moresustainhierarchical than those position and suddenly being an faced with level to agement team has an understanding of that treat their local colleagues with and I started Viscom as a general increased of be stability “In the mid-1990s, Viscom is oftViscom en a shadow developed and brought to market over 15 foundside, in the and decision having to manage a whole new supply good service and take a long-term view respect and listen to them. Seeking out is the oldestthere working AOI reporting strucmachine vision company with various ability on the financial butWest also these to days, What ture of informal lines of communication. expanded into new products including an award winning making to any be very centralized, enin operation? chain, and sometimes that supply of business relationships. However, theseX-ray good managers and partnering with systemoft still projects throughout all branches. In a statechain of transparency thattends allows The Director of Purchasing may be at VoIP handset, a groundbreaking digital to just few peoplehealth or perhaps even just doesn’t with was a fully documented there are also many Hong Kong owned them can immensely. those early years, the first come milestone customer to visualize theaeconomic technology with itshelp own the top the organization chart, but the man-that there cinema audio processor, and launched Supply Chain which User’s Guide. of the company. one person. Often Mainland Chinese factories that are managed by people We know areof inspection the step into the SMT industry, machines – and with Hong Kong/Macau Owned Chairman’s niecethat working as a planner aging a factory retain financiale.g. for bottle several other innovative new product China may be “One Country,Finally, Two during that who have a hard time communicating inspection, took us into an almost newly developing same period of all of thesystems, Suppliers proprietary X-ray equipment uence because of controls themselves orhave entrust lines in the audio, telecommunications, Systems” borders, and time, four passwith their own workers and supervisors beenthis active inmay the have field far for more more infl than production technology with(three drastically Viscom decided to bedirectly a full-range Hong of Kong Chinese, as a general her uncle. responsibility to a relative only. consumer electronics, toy, alternative port stamps, for those keeping of SMT inspection and that do not want to be in a factory 20 years. In SMT AOI, we recently found growing market expansion toward the of you supplier equipment – still at the base many rule, hate to have to travel to Mainland a little about who is related my career, amany years energy, and healthcare industries. that – AOI, At in the first place. system that is over Learning 18 years old andbitstill end of the 1980s. score), but the thousands of suppliers and software SPIone andpoint AXI in and solutions off ered today.” in operation. Although support has been In the mid-1990s, Viscom expanded to become even more involved with discontinued for the past seven years, it into X-ray technology with its own wire bond, conformal coating and other
400 September 2015 up 4.0% vs. s. % September 2014 and up 29% sequentially from August 2015
200 0
Jan May Sep Jan May Sep Jan May Sep Jan May Sep Jan May Sep Jan May Sep Jan May Sep Jan May Sep Jan May Sep Jan May Sep Jan May Sep Jan May Sep Jan May Sep Jan May Sep Jan May Sep Jan May Sep Jan May Sep Jan May Sep
BY MICHAEL L. MARTEL
Speed and Throughput in Next-Generation
Inside Your Chinese Supplier - They’re All Different
Inside Your
Chinese Supplier – They’re All Different
N
Volker Pape
6 Global SMT & Packaging • November 2015
www.globalsmt.net
www.globalsmt.net
Global SMT & Packaging • November 2015
98
99
00
01
02
03
04
Company Financial Releases
Chart 2 Chart
100%
2
Global SMT & Packaging • May 2015
35
08
09
10
11
12
13
14
15
Apple Product Mix
90% 80% 70% 60%Software Service
Peripherals/Oth Hardware
50%Music iPod
40%
Desktop/Notebook
30%iPad iPhone
20% 10%
0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2007
2008
2009
2010
2011
2012
2013
2014
2015
■ Chart 2
inspection system. BAE officially opened 334,000 SF aviation
electronics manufacturing center near Fort Wayne International Airport in Texas.
and New Business Development for U.S. MO-KS-OK markets. Celestica appointed Jack Lawless,
Executive VP, Diversified Markets.
Compal Electronics Buse Industries named Jeff Wagner,
Account Management and New Business Development in U.S. IL-MO-IA markets and Pete Gereau, Account Management
...is investing a total of US$500 million to resume smartphone manufacturing at its plant in Vinh Phuc province, Vietnam.
Global SMT & Packaging • November 2015
43
Industry News – Europe
INDUSTRY NEWS
7
will work closely together in their new roles.
www.globalsmt.net
07
Quarterly Revenues $B
LPKF strengthens strategic structures for LDS and Rapid PCB Prototyping
www.globalsmt.net
06
■ Chart 1
■ Stephan Krause (left) and Malte Fengler
34 Global SMT & Packaging • May 2015
05
Calendar Year
Asustek Computer, Chei Mei, Compal Electronics, Foxconn, Chimei Innolux , Inventec, Inventec Appliance, Lite On Technology, Mitac International, Pegatron, Quanta Computer, Wistron, Chei Mei Display replacing Chei Mei & Innolux Display 3/10 & later
Malte Fengler is the new Strategic Product Manager MID, Stephan Krause becomes Sales Director for Rapid PCB Prototyping LPKF Laser & Electronics AG enhances its structures in two relevant divisions. Two experienced engineers take over new positions of important interfaces with customers. Malte Fengler graduated from Hannover University earning a degree in electrical engineering and radio frequency technology. Since 2011 he has worked for the laser equipment manufacturer LPKF in the field of Molded Interconnect Device (MID) technology. This technology enables the production and placement of circuit layouts on complex threedimensional carrier structures. More than half of the 3D components are produced with the LPKF LDS process (Laser Direct Structuring). Fengler is
Manufacturer) to engineer a new product (chip), for which RoodMicrotec will subsequently perform volume production test throughout the life cycle of the product. The turnover volume over this life cycle will be approx. € 9 million. The engineering work for the performance of the order will be done in the second half of 2015 and the first half of 2016. The subsequent volume production, mainly testing, will start in the middle of 2016 and will increase over a number of years to approx. € 1.2 million a year. This customer, a new addition to RoodMicrotec's customer base, is a medium-sized fast growing stock exchange listed OEM. The internationally operating company very successfully markets new industrial and consumer products, and is realising 15% to 20% annual sales growth per year. www.roodmicrotec.com
DYCONEX invests in a new high-precision drilling and routing machine from Schmoll DYCONEX AG has made a major investment in the MXY2 drilling and routing machine from Schmoll Maschinen GmbH. With this move, DYCONEX has made a further step in the development of ever smaller structures and meeting the requirements for even higher accuracy. With contact depth drilling and optical registration, the machine achieves highly precise machining results with even higher process reliability. Registration with the aid of a CCD camera allows corrections such as offset, rotation, shrinking and stretching. The machine comes with two separate vacuum tables that can be moved quickly
Emergi their ni
Haptic UX platfo today. W a vibratin ing in a v confirma this billio that most single day report "H Markets, haptics te the ecosy each tech players ar and comp market fo report pr descriptio able. Che eccentric supplied dominate diversity are availa and now resonant coils to p microflui details th the disru cause to t conclude grow at a total size www.IDT
NCAB G
ging haptics find iches
cs are an essential feature of the orm in many electronic products Whether as notification provision in ng smartphone, tension buildvideo game controller, or input ation in an industrial scanner, on dollar industry is something t people will experience every ay. The new IDTechEx Research Haptics 2016-2026: Technologies, Players" covers all of the key echnologies and players across ystem. With full details on how hnology works, who the main re, key case studies, interviews pany profiles throughout, and full orecasts from 2015 to 2026, this rovides the most comprehensive on of the haptics industry availeap, reliable and largely adequate, c rotating mass (ERM) motors are in huge volumes from China, and e the marketplace. However, the of alternative technologies that able to the end users is growing, includes everything from linear actuators (LRAs) and voice piezoelectric polymeric fi lms and idic display overlays. The report he if, how, where and whys around uption these new options will this mature industry. The report es that the market as a whole will a steady 7.2% to 2026, reaching a of $2.3bn. TechEx.com/haptics
Group USA continues
Welcome message from the Editor Global SMT & Packaging is the electronic manufacturing industry’s most successful brand. Respected for leadingedge technical information and acknowledged for it’s broad reach across the world. As we go to press with the 2016 Media Kit, electronics manufacturing is proliferating across many different industries and many new, emerging applications. This makes it increasingly important to promote your company’s products to those manufacturers looking to improve and optimize their process, as well as these new entrant OEMs that are starting out. We believe that Global SMT & Packaging is uniquely positioned to offer you the best mix of print, electronic and video products to stimulate your sales in every major manufacturing geography across the world. Our Media Kit this year is interactive, so please click on the links to videos, illustrations and forms that will make your marketing planning much easier and more informed. Together, with our experienced team, we can help you grow your business in 2016.
Call us today to find out more! Trevor Galbraith Editor-in-Chief FROM YOUR PERSPECTIVE,
THIS IS MUCH BIGGER THAN IT LOOKS.
3
Available in print & digital formats. Readable on any device.
Global SMT & Packaging enters it’s 16th year providing the latest technology, process tips
and industry news to professionals in the surface mount and advanced packaging industry. Published by Trafalgar Publications Ltd., Global SMT & Packaging is the only truly global magazine for the electronics manufacturing industry. The International, Southeast Asia, and China editions of the magazine are backed by a heavily visited international website, region-focused websites in key manufacturing locales, including UK/Ireland, Germany, Southeast Asia, and China. We keep our readership up to date on the latest in the industry through our international and region-focused newsletters.
www.globalsmt.net
Volume 15 • Number 11 • November 2015 • ISSN 1474 –0893
www.globalsmtseasia.com
Southeast Asia
Volume 6 • Number 4 • Fall 2015
The Global Assembly Journal for SMT & Advanced Packaging Professionals
Covering India, Thailand, Malaysia, Singapore, The Philippines and Hong Kong
Factory Automation in China
p r e v i e w
Contract Manufacturing and Conflict Minerals Absorbing Large CTE Mismatches
Next-Generation Stencil Printing Potting PCB Assemblies Plasma Treatment Prior to Conformal Coating
Günter Lauber Interview Inside
Michael Pierce Interview Inside
www.globalsmtseasia.com
Global SMT & Packaging Southeast Asia – Fall 2015
1
INTERNATIONAL
Southeast Asia
74k total monthly circulation*
16k total per issue circulation*
12 issues/year –
4 issues/year –
CHINA
4 issues/year –
7.5k total per issue circulation*
*Circulation rates include print-only subscribers, print-plus-digital subscribers, and digital-only readers. Circulation rates may fluctuate due to reader opt-ins/opt-outs. 4
Worldwide Coverage Global SMT & Packaging delivers solution-packed print and digital editions to over 100,000 industry professionals in 89 countries.
38%
Production Manager
President/CEO/Plant Manager
The magazines are also distributed at every major and many smaller industry trade shows and forums throughout the year – the enclosed editorial calendar includes just a few.
15%
Quality/Test
Sales & Marketing
Regional websites and newsletters bring our focus to the local level, with news and announcements specific to their regions.
Process Engineer
No other magazine in the electronics manufacturing industry offers the kind of exposure your advertisements, news releases and technical content gets with Global SMT & Packaging magazine.
23%
14% 10%
Whether you’re after worldwide coverage or a targeted, regional focus, only Global SMT & Packaging can accommodate your needs.
“MicroCare advertises with Trafalgar because it’s a global journal. It’s the best way we’ve found to reach production engineers not just in the US or Germany, but around the world, talking to the hands-on, time-sensitive production engineering people in Johannesburg, Shenzhen, Bangalore and Istanbul.” – Mike Jones, MicroCare-International
Global SMT & Packaging is distributed in the following countries: International Edition / China / Southeast Asia Algeria Antigua Argentina Australia Austria Belarus Belgium Bermuda Boznia Brazil Bulgaria Canada China Columbia Croatia Cypress
Czech Republic Denmark Dominican Republic Ecuador Egypt Estonia Ethiopia Finland France Germany Ghana Greece Honduras Hong Kong Hungary
Iceland India Indonesia Iran Iraq Ireland Israel Italy Japan Korea Latvia Liechenstein Lithuania Luxembourg Macedonia Malaysia
Malta Mexico Morroco Netherlands Antilles New Zealand Nicaragua Nigeria North Korea Norway Oman Pakistan Panama Peru Poland Portugal 5
Puerto Rico Romania Russia Saudi Arabia Serbia Singapore Slovakia Slovenia Sou frica South Korea Spain Sri Lanka Sweden Switzerland Taiwan Thailand
The Netherlands The Philippines Tunisia Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Vietnam
Editorial Calendar International Edition
12 issues/year – 74k total monthly circulation Circulation includes print and digital subscribers, including readers on iOS and Android apps.
Issue #
Technology Features
16.1 Jan.
Rework and Repair, Thermal Interface Materials, Low-Volume/ High-Mix Equipment, ATE
16.2 Feb.
Stencil Printing, Selective Soldering, Component Design, Boundary Scan, Wafer Bumping
16.3 March
Special Newsletter
Process Management Software, Rework Equipment, Advanced Substrates, 3D Circuits, Sensors, Die Placement
16.5 May
Conflict Materials, WEEE & RoHS, Reflow, Depanelling, Routing, Handling Systems, Wire Bonding
16.6 June
Cleaning, MEMs, Bond Testing, VOC-free Fluxes, BGA
16.7 July (digital)
Conformal Coatings, 3D Inspection, Printing, Wave Soldering
16.8 August
Pick and Place, Vision Systems, Bump Inspection, Flip Chip, Wafer Bumping
Global SMT Sponsored Shows INTERNEPCON JAPAN Tokyo, Japan 14-16 Jan.
Industry Milestones
APEX pre-show newsletter
Chip Scale Packaging, Stacked Die Packaging. Dispensing, 0201 Placement, Board Contamination, ESD Control
16.4 April
Special Features
SMT/Hybrid/ Pkg pre-show newsletter
MDM 2016, Anaheim, CA USA, 10-12 Feb.
APEX event preview
IPC APEX Expo, San Diego, CA 24-26 Feb.
Ad Mat’ls Deadline
Internet of Manfacturing 28 Jan.
4 Dec.
14 Dec.
Printing and Stencils 25 Feb.
6 Jan.
16 Jan.
APEX show floor issue (includes exhibition preview)
Expo/LED Electronica Moscow, Russia 24-26 March
Solder Paste Inspection 31 March
3 Feb.
13 Feb.
SMT/Hybrid/ Packaging event preview
NEW 2016 Birmingham, UK 21-22 April
Bonding and die attach 28 April
10 March
20 March
SMT/Hybrid/ Packaging event preview
SMT/Hybrid/Packaging Nuremberg, Germany 5-7 May
Pick ‘n Place Do’s & Don’ts 26 May
7 April
17 April
Reflow & Vapor Phase 30 June
5 May
16 May
Wave Soldering and Selective Soldering 28 July
9 June
19 June
Cleaning 25 Aug.
7 July
17 July
Automatic Optical Inspection 29 Sept.
4 Aug.
14 Aug.
X-ray inspection 27 Oct.
8 Sept.
18 Sept.
Functional Test, ICT and Boundary Scan 17 Nov.
13 Oct.
23 Oct.
Rework and Repair 9 Dec.
10 Nov.
20 Nov.
SEMICON West San Francisco, CA, USA 14-16 July
16.9 Sept.
PCB Manufacturing, Wave Soldering, X-Ray Inspection, Encapsulants, System on Chip
SMTA International 2016 Chicago, IL, USA 27-28 Sept.
16.10 Oct.
Lead-free Solders, AOI, Odd Form Placement, Chip on Board, Vision Systems
16.11 Nov.
Rework and Repair, ATE, Thermal Interface Materials, Manufacturing Software
Global Technology Award Winners
16.12 Dec.
Low-Volume/High-Mix Equipment, Printing, Die Bonders
Distributor survey 2016 round-up
SMTAI event preview
SMTAI pre-show newsletter
Articles/ News Deadline
Webinars 11am EDT
SMTAI exhibition floor preview Electronica 2016 Munich, Germany, 8-11 Nov.
Digital publication dates are by the first of the issue month; print copies are mailed two weeks after ad materials deadline. Submit papers and articles to editor@globalsmt.net, news to news@globalsmt.net and ad materials to ads@globalsmt.net. 6
For Magazine Editions & Show Newsletters China Edition Issue #
Technology Features
4 issues/year—8.5k total per issue circulation Circulation includes print and digital subscribers, including readers on iOS and Android apps. Special Newsletter
Special Features Global Technology Awards
Global SMT Sponsored Shows
Articles Deadline
News Deadline
Advert. Deadline
Productronica China, Shanghai, China, March 15-17
15 Jan.
22 Jan.
1 Feb.
16.1C Winter
Dispensing, Inspection, Lead-Free Solder, Rework
16.2C Spring
Adhesives, Cleaning, Pick & Place, Printing, Thermal Profiling
NEPCON China pre-show newsletter
NEPCON China, Shanghai, China, April 26-28
11 Mar.
17 March
28 Mar.
16.3C Summer
BGAs, MCMs, Cleaning, Reflow/ Profiling, Wave Soldering
NEPCON South China pre-show newsletter
NEPCON South China, Shenzhen, Sept. 30-Oct. 1
18 July
25 July
5 Aug.
16.4C Autumn
Manufacturing Software, Conformal Coatings, 3D Inspection, Flip Chip, Wafer Bumping, Bump Inspection
HKPCA, Shenzhen, China, TBA
28 Oct.
2 Nov.
11 Nov.
Southeast Asia Edition
Issue #
Technology Features
7.1 Winter
Dispensing, Inspection, Lead-Free Solder, Rework
7.2 Spring
Adhesives, Cleaning, Pick & Place, Printing, Thermal Profiling
7.3 Summer
BGAs, MCMs, Cleaning, Reflow/ Profiling, Wave Soldering
7.4 Autumn
Manufacturing Software, Conformal Coatings, 3D Inspection, Flip Chip, Wafer Bumping, Bump Inspection
Special Newsletter
EFY pre-show newsletter
4 issues/year—16k total per issue circulation Circulation includes print and digital subscribers, including readers on iOS and Android apps.
Special Features EFY event preview Global Technology Awards
Global SMT Sponsored Shows
Articles Deadline
News Deadline
Advert. Deadline
Electronics For You (EFY) Bangalore, India 1-13 Jan.
4 Dec.
11 Dec.
18 Dec.
NEPCON Korea, Penang, Malaysia, 6-8 April
11 Mar.
18 March
25 March
6 May
13 May
23 May
5 Aug.
12 Aug.
22 Aug.
NEPCON Malaysia, Penang, Malaysia, 7-9 June NEPCON Thailand, Bangkok, Thailand, 22-25 June e+p India preshow newsletter
e+p India event preview
Electronica/Productronica India Bangalore 21-23 Sept.
Digital editions and print copies are published two weeks after ad materials deadline. Contact your sales rep to have your regional sales manager added to the mailing list, or allow time for the copies to be received from overseas. Submit papers and articles to editor@globalsmt.net, news to news@globalsmt.net and ad materials to ads@globalsmt.net.
CONTACT YOUR LOCAL REP FOR RATES & ADVERTISING PACKAGES TAILORED TO YOUR UNIQUE ADVERTISING NEEDS 7
Magazine Specifications
Full page ad
Double page spread
Trim: 203 mm x 275 mm (8" x 10 4/5")
Trim: 406 mm x 275 mm (16" x 10 4/5")
Bleed: 211 mm x 285 mm (8 1/2" x 11 1/4")
Bleed: 416 mm x 285 mm (16.25" x 11 1/4")
Type area: 178 mm x 254 mm (7" x 10")
Type area: 318 mm x 254 mm (15" x 10")
1/3 page vertical
1/2 page island
57 mm x 248 mm (2 1/4" x 9 3/4")
114 mm x 187 mm (4 1/2" x 7 3/8")
With double page spreads there will be an area 30 mm wide running down the page that may be obscured.
2/3 page horizontal 178 mm x 164 mm (7" x 6 1/2")
2/3 page vertical
1/2 page vertical
114 mm x 248 mm (4 1/2" x 9 3/4")
87 mm x 248 mm (3 3/8" x 9 3/4")
1/2 page horizontal
1/3 page horizontal
178 mm x 124 mm (7" x 4 7/8")
178 mm x 82 mm (7" x 3 1/8") 1/4 page 87 mm x 124 mm (3 3/8" x 4 7/8")
Additional advertising information
Mechanical requirements
All ad rates are quoted for full-color advertisements.
Send ads in print quality Adobe® PDF format (preferred). We also accept Adobe Photoshop (PSD), JPEG, EPS, TIFF and Adobe Illustrator. Images should be supplied at 300ppi, line art scanned at 1200ppi. A color printout or Acrobat® pdf file for proofing purposes should accompany all artwork that isn’t submitted as PDF.
Cover positions are sold on a first come, first served basis. Preferred positions can be requested by full page advertisers, subject to availability. Special positions are available adjacent to the contents page, regional news, first technical article and new products section.
Artwork under 10Mb can be emailed to: ads@globalsmt.net
Global SMT & Packaging can create your full color advertisements for you from supplied text, photographs and graphics at no charge.
For larger files, use our ad materials dropbox at: http://globalsmt.net/dropbox
Enhancements A video can be added to your advertisement simply by providing us with a version of the ad that has a blank space designed in for the video to be placed over. If you want readers to be able to click to bring up a contact form, add a “Click here to contact us now!”
Below are specifications for specific enhancements you might add: Video: mp4 format. Maximum size: 50 MB. Audio: mp3 file. Maximum size: 50 MB. Animation: SWF format, ActionScript 3.0. Maximum size: 50 MB. Keep all movie clips and animations inside a mask that is contained within the stage to ensure your animations stay within your stage. DO NOT embed .mp4 (we do not accept FLV format anymore) videos in your SWF. 8
Other tips • First frame must be exactly the size and shape of the stage. • Entire stage on frame one must be filled. • No masking allowed on the first frame. No nested movie clips with animations or masking or code on first frame. • No code on first frame. • If you need to have masking and interactivity it can exist in frame two which can have “stop()”.
Magazine Rates
ADVERTISEMENT TYPE
SINGLE FREQUENCY
TWO FREQUENCIES
THREE FREQUENCIES
FOUR FREQUENCIES
Double Page Spread
$6,500.00
$6,200.00
$5,500.00
$4,600.00
Full Page
$3,500.00
$3,300.00
$3,000.00
$2,500.00
Half Page
$2,500.00
$2,300.00
$2,000.00
$1,750.00
2/3 Page
$2,000.00
$1,750.00
$1,500.00
$1,200.00
1/3 Page
$1,800.00
$1,600.00
$1,300.00
$1,000.00
Quarter Page
$1,750.00
$1,500.00
$1,200.00
$900.00
Inside Front Cover
$4,000.00
$3,750.00
$3,600.00
$3,500.00
Inside Back Cover
$3,500.00
$3,250.00
$3,100.00
$3,000.00
Outside Back Cover
$5,000.00
$4,250.00
$4,100.00
$4,000.00
SPECIAL POSITIONS
9
Website Global SMT & Packaging websites are dynamic and engaging. The newlyredesigned sites automatically reformat on tablets or cellphones. In addition to our international website, regional websites are available in China, Southeast Asia, Germany (DACH) and UK/Ireland. Global SMT & Packaging offers you an amazingly cost effective platform to promote your media messages as text, digital interactive banners, or in video. Connect with engaged, influential users today – contact your local sales rep to create an exposure package for your brand.
WebsItes International – daily www.globalsmt.net
China – weekly (Mandarin) www.globalsmt.cn
Germany – weekly (German) www.globalsmt.de
Southeast Asia – weekly www.globalsmtseasia.com
UK/Ireland – weekly www.globalsmtuk.net
All banners rotate throughout their zone. For a complete interactive demonstration, click here.
10
Website Rates Global SMT & Packaging maximizes your international reach with our popular international eNewsletter and website.
ADVERTISEMENT TYPE
AVAILABLE ADS
RUN PERIOD
SINGLE FREQUENCY
THREE FREQUENCIES
SIX FREQUENCIES
TWELVE FREQUENCIES
Zone 1 728 wide x 90 tall header - sitewide
1
Monthly
Intl - $1,750 Region - $950
Intl - $1,700 Region - $900
Intl - $1,650 Region - $850
Intl - $1, 500 Region - $750
Zone 2 1280 wide x 720 tall slider - homepage
4
Monthly
Intl - $1,750 Region - $950
Intl - $1,700 Region - $900
Intl - $1,650 Region - $850
Intl - $1, 500 Region - $750
Zone 3 300 wide x 250 tall rectangle - sitewide
1
Monthly
Intl - $1,500 Region - $850
Intl - $1,400 Region - $800
Intl - $1,300 Region - $750
Intl - $1,200 Region - $700
Zone 4 728 wide x 90 tall content - sitewide
4
Monthly
Intl - $1,500 Region - $850
Intl - $1,400 Region - $800
Intl - $1,300 Region - $750
Intl - $1,200 Region - $700
Zone 5 160 wide x 600 tall sidebar - sitewide
8
Monthly
Intl - $1,000 Region - $750
Intl - $950 Region - $700
Intl - $900 Region - $650
Intl - $850 Region - $600
Zone 6 300 wide x 600 tall sidebar - homepage
1
Monthly
Intl - $1,500 Region - $850
Intl - $1,400 Region - $800
Intl - $1,300 Region - $750
Intl - $1,200 Region - $700
Zone 7 525 wide x 90 tall content - homepage
2
Monthly
Intl - $1,500 Region - $850
Intl - $1,400 Region - $800
Intl - $1,300 Region - $750
Intl - $1,200 Region - $700
Zone 8 160 wide x 160 tall footer - sitewide
6
Monthly
Intl - $500 Region - $400
Intl - $450 Region - $375
Intl - $400 Region - $350
Intl - $350 Region - $300
All banners rotate throughout their zone. For a complete interactive demonstration, click here.
Website Ad Specifications We accept jpg, png, gif and swf, including video in swf format. 11
eNewsletter eNewsletters are regarded as more dynamic because they are a ‘push’ technology, delivered by email to the readers computer or smart phone. It’s said that readers need to see an ad three to twelve times, depending on the complexity of the message, before a message can begin to be effective, build brand recognition and a sense of familiarity and trust in your product or services. E-newsletters offer the best opportunity to put your brand or solution in front of key buyers on a high frequency basis. Our e-Newsletters puts your message in front of the reader time and again – at a very reasonable cost and we can help you to penetrate worldwide or pinpointed in 3 major regions. Each newsletter delivers fresh news and technical content as well as video reports to inboxes of thousands of key industry professionals worldwide. The International (English) edition is published daily and is supported by weekly regional newsletters in China (Mandarin), Southeast Asia (English), Germany (German) and UK/Ireland (English).
Circulation International: 69,000 daily subscribers China: 8,300 weekly subscribers Germany: 15,000 weekly subscribers Southeast Asia: 8,900 weekly subscribers UK/Ireland: 10,000 weekly subscribers All banners rotate throughout their zone. For a complete interactive demonstration, click here.
12
eNewsletter Rates Global SMT & Packaging maximizes your international reach with our popular international and regional eNewsletters. ADVERTISEMENT TYPE
AVAILABLE ADS
RUN PERIOD
SINGLE FREQUENCY
THREE FREQUENCIES
SIX FREQUENCIES
TWELVE FREQUENCIES
Zone 1 728 wide x 90 tall header
3
Monthly
Intl - $1,750 Region - $950
Intl - $1,700 Region - $900
Intl - $1,650 Region - $850
Intl - $1, 500 Region - $750
Zone 2 160 wide x 600 tall
8
Monthly
Intl - $1,000 Region - $750
Intl - $950 Region - $700
Intl - $900 Region - $650
Intl - $850 Region - $600
Zone 3 160 wide x 160 tall footer
4
Monthly
Intl - $500 Region - $400
Intl - $450 Region - $375
Intl - $400 Region - $350
Intl - $350 Region - $300
All banners rotate throughout their zone. For a complete interactive demonstration, click here.
The eNewsletter goes out to opt-in readers each month that are looking for the latest in electronics manufacturing technology. These readers include production managers, senior management and process engineers in need of the latest technology for use in their products and services. Advertising in the eNewsletter is a great way to reach potential buyers of your products and services.
Materials Deadlines Jan.
Feb.
March
April
May
June
July
Aug.
Sept.
Oct.
Nov.
Dec.
12/24 2015
1/22 2016
2/16 2016
3/25 2016
4/22 2016
5/27 2016
6/24 2106
7/22 2016
8/26 2016
9/23 2016
10/28 2016
11/25 2016
eNewsletter Ad Specifications We accept jpg, png, gif and swf, including video in swf format. Animated gifs should include your message in Frame #1 as it’s the only frame Outlook 2007 users will see.
13
Email Blast LEAD GENERATING Technology Showcase & TechPapers Reports Our best lead generators! Because they look nothing like an advertisement, the Technology Showcase and TechPapers Report emails are more likely to be read. Make these a part of your new product introduction or product promotion marketing plan, webinar invitation, open house announcement, brochure and website release, and contact details from interested readers right in your inbox. Each Technology Showcase newsletter highlights up to six new products and services. Each TechPapers Report promotes the latest white paper(s). You can add up to four white papers. Our Webinar Email Blast highlights only one webinar and is blasted to our readership several times throughout the month. To maximize your exposure and no additional cost included, our staff creates a banner ad that will appear in our newsletters and websites.
Technology Showcase/ Techpapers Report specifications Headline: Max. 60 characters, including spaces. Body Copy: Max. 600 characters, including spaces. Plus one image. Materials deadline for the TechPapers report is the 1st of the month. Deadline for the Technology Showcase is the 15th of the month. With these products, readers submit an information request form, and you receive their contact details emailed to you immediately. You can also log in to retrieve your leads. Tailor your listing for the newsletter yourself, or have us put it together based on one of your press releases. Circulation International: 69,000 daily subscribers China: 8,300 weekly subscribers Germany: 15,000 weekly subscribers Southeast Asia: 8,900 weekly subscribers UK/Ireland: 10,000 weekly subscribers
Technology Showcase (distributed monthly, 6 slots available/issue) SENT TO International list Regional list Worldwide list
RUN PERIOD
3X
6X
12X
ADDITIONAL INFORMATION
Monthly
Intl - $950 Region - $500 Worldwide - $2,000
Intl - $850 Region - $500 Worldwide - $1,800
Intl - $750 Region - $500 Worldwide - $1,500
Headline up to 60 characters, body text up to 600 characters, one image. Advertiser receives access to lead tracking system.
TechPapers Report (distributed monthly, 4 slots available/issue) SENT TO International list Regional list Worldwide list
RUN PERIOD
3X
6X
12X
ADDITIONAL INFORMATION
Monthly
Intl - $950 Region - $500 Worldwide - $2,000
Intl - $850 Region - $500 Worldwide - $1,800
Intl - $750 Region - $500 Worldwide - $1,500
Headline up to 60 characters, body text up to 600 characters, one image. Advertiser receives access to lead tracking system.
14
Do More With Your Advertising Our cutting-edge HTML 5 digital magazine not only brings your ad to life to our readers. It allows our readers to virtually go anywhere with it at the palm of their hand while they travel. It declutters our readers office space and we all help to save the environment.
What Can You Add To Your Ad With Our Innovative System?* • Audio • Video • Animations • Your live Twitter feed
• Surveys • Lead-collection forms for instant lead generation • Facebook Like and Share buttons
• LinkedIn Share buttons • Clipable coupons * Not all features accessible on all platforms
How much does it cost? Nothing extra if you provide the materials.
Alternately, we can put together a lead-generation system for you, set up an instant reader survey, film and edit a professional-quality video, or even create exciting on-page animations.
Contact your sales rep for more information on these services. Make Your Ad Do More!
Leverage Social Media
• Collect leads
Add a LinkedIn Share and/or Facebook Like button, so that readers can share a web link to your product or service with their network. Place your Twitter feed on your ad for always-fresh, current content.
• Conduct surveys • Display your live Twitter feed • Offer immediate downloads of white papers or datasheets • Connect readers instantly to your Facebook and/or LinkedIn and of course include video, animations or audio in your ad in the digital edition. Digital enhancements are 100% free when you provide the materials – or contact your sales rep about having us produce a video or animation for your ad. We can also put together lead generation systems and instant reader surveys for you.
Tip! For Best Results We recommend a clear call to action in your ad and that you link the ad to page on your website that directly relates to the ad, rather than just your website’s home page.
Visit globalsmt.net to see some of the great things your ad can do. 15
Opportunities videos are posted to the Global SMT & Packaging websites, distributed to our readers via our newsletters, and made available on YouTube for the broadest possible exposure. Sponsoring companies will also be interviewed on the show floor and given their clips to post on their websites and share with their customers, reps and distributors.
Increase Exposure for Your Videos After you go to the time and expense of having a video made for your product, service or company, make sure it gets seen. Videos posted to the Global SMT & Packaging website receive thousands of views from industry professionals. Your company’s videos can get that kind of exposure.
Webinar Hosting
Trade Show Videos & Sponsorship
• Webinars are powerful tools for creating awareness, generating leads, training customers and communicating with investors. Let Trafalgar Publications worry about the technical details of your next webinar.
PUT YOUR COMPANY at the front of every one of our trade show video clips and reports with a video sponsorship. Show
• Connect with up to 1,000 people at a time. • Registered attendees receive reminder emails prior to the start of the webinar. • Webinars are accessible on PCs and Macs. • Attendees can listen in using their computer speakers or call in via phone. • Presenters can share their desktop screens or use their webcams to provide engaging visuals. • Multiple presenters can be used. • Receive questions via chat for the Q&A portion of your webinar. • Easily poll or survey attendees during and/or at the end of the presentation. • Automatic follow-up emails are sent to attendees. • The webinar is recorded, allowing you to use it On Your Website Or Distribute It Via CD/DVD.
Webinar Promotion • Attract the largest possible qualified audience to your next webinar. • A series of direct emails to a database of more than 69,000 industry professionals. • Coverage of the webinar on the Global SMT & Packaging website.
Show floor videos are also
• Promotion of the webinar in the Global SMT & Packaging magazine.
available. Global SMT & Packaging will professionally film and edit an interview at your booth, post the video to our website and Vimeo, provide you with a copy for your website, and share the video via our daily and post-show newsletters.
• Promotion of the webinar in the daily Global SMT & Packaging e-newsletter.
Contact your local rep for rates & ad packages tailored to your unique advertising needs 16
Contact For More Details and Specials Addresses
Editorial
Advertising
Europe Trafalgar Publications Ltd. Globals SMT & Packaging Crown House, 72 Hammersmith Rd, Hammersmith, London, W14 8TH, UK Tel: +44 (0) 207 559 1467 Fax: +44 (0) 207 559 1468 E-mail: news@globalsmt.net Website: www.globalsmt.net
Editor-in-Chief Trevor Galbraith Tel: +1 (239) 245 9264 ext. 101 US Cell: +1 (239) 287 5401 Fax: +1 (239)-245-9268 Skype: Treva-1 editor@globalsmt.net
Europe Trevor Galbraith Tel: +1 (239) 245 9264 ext. 101 UK Mobile: +44 (0)7584 072926 US Cell: +1 (239) 287 5401 tgalbraith@globalsmt.net
United States Trafalgar Publications Ltd. Global SMT & Packaging PO Box 7579 Naples, FL 34102, USA Tel: +1 (239) 245-9264 Fax: +1 (239)-245-9268 Circulation & Subscriptions Tel: +1 (239) 245-9264 x106 subscriptions@globalsmt.net
Americas, Southeast Asia–India, Singapore, Korea & Malaysia Sandy Daneau Tel: +1 (239) 234-1600 Skype: sdaneau.1 sdaneau@globalsmt.net
Managing Editor Tel: +1 (239) 245-9264 x108 mg.editor@globalsmt.net Accounting Manager Penny Jernigan Tel: +1 (239) 245-9264 x 106 Skype: Penny.trafalgar accounts@globalsmt.net
China, Hong Kong, Japan & Taiwan Paul Chen Office: +86 2154049130 pauljc7777@hotmail.com
Web Developer Leista Burnett Tel: +1 (239) 245-9264 x 105 lburnett@globalsmt.net
Article submissions editor@globalsmt.net News submissions news@globalsmt.net www.globalsmt.net
Ad materials ads@trafalgarmedia.com or www.globalsmt.net/dropbox.htm
Volume 15 • Number 11 • November 2015 • ISSN 1474 –0893
www.globalsmtseasia.com
Southeast Asia
Volume 6 • Number 4 • Fall 2015
The Global Assembly Journal for SMT & Advanced Packaging Professionals
Covering India, Thailand, Malaysia, Singapore, The Philippines and Hong Kong
Factory Automation in China
p r e v i e w
Contract Manufacturing and Conflict Minerals Absorbing Large CTE Mismatches
Next-Generation Stencil Printing Potting PCB Assemblies Plasma Treatment Prior to Conformal Coating
Günter Lauber Interview Inside
Michael Pierce Interview Inside
www.globalsmtseasia.com
17
Global SMT & Packaging Southeast Asia – Fall 2015
1