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His Royal Highness Crown Prince Frederik will open the Thai-Danish Business Conference on 21 May 1997
CourNc EvBNrs ry
Thai-Danish Business Conference May 21-22 Thai-Danish business seminar and promotion event with around 50 Danish companies. Event to be opened at the Shangri-La Hotel by HRH Crown Prince Frederik of Denmark Contact: Royal Danish Embassy, Mr. Lars Friis Jensen. Tel.: 213 2021, Fax: 21 3 1752
Gala Dinner in honour of HRH Grown Prince Frederik and HRH Princess Sirindhorn May 21 A fashion show by.ln Wear/ Martinique and Ecco will be presented during the dinner. The event will take place at the Grand Hyatt Erawan Hotel on Wednesday May 21 at 18:00 hours. Dress code is black tie or National dress. Tickets must be collected at the Chamber office and paid for in advance at a cost of 2,500 baht which includes cocktails, dinner and wine. Tables of ten can be reserved at the Chamber office. Contact: Danish-Thai Chamber of Commerce. Tel.: 651 2805.
Fax:651 2652
Scandinavian Furniture Fair May 21 - 25 Bella Center, Copenhagen Contact: Royal Danish Embassy, Commercial Section Tel.: 213 2021 , Fax: 213 1752
World Gas Exhibition June 1O - 13 Bella Center, Copenhagen Contact: Royal Danish Embassy, Commercial Section Tel.: 213 2021, Fax: 213 1752
Agriculture & Breeding Stock June 26 - 28 Herning Hallenf Herning Contact: Royal Danish Embassy, Commercial Section Tel.: 213 2O21. Fax:213 1752
During his previous visit in 1994, HRH Crown Prince Frederik planted a tree at the recently opened Carlsberg Brewery.
Grown Prince Frederik to open Business Seminar during visit to Thailand Gala Dinner in honour of His Royal Highness to be held in the evening of May 21 at Shangri-La Hotel. Wednesday, 21st of May HRH Crown Prince Frederik of Denmark will 8.30 open the major Danish event in Thailand this year, theThai-Danish Business Conference at the Shangri-La Hotel. The long planned conference will on the 21st and the 22nd oI May feature an exhibition with around 5O Danish companies and several specialized seminars
on among others the unique distribution system of Denmark which covers all of Northern Europe, commuter train solutions suitable for implementation in the Greater Bangkok area and the environmental expertise developed in Denmark over a long span of time. The conference will take place in the ballroom of the Shangri-La Hotel where
the participating companies will have the opportunity to hold individual company presentations, seminars and meetings in three or four electronic presentation areas - integrated into a multimedia presentation centre in the center of the ballroom.
On the evening of Thursday the 21st of May, HRH Crown Prince Frederik and HRH Princess Maha Chakri Sirindhorn will be the Guests of Honour at a Gala Dinner to be held at the Grand Hyatt
Erawan Hotel, organized by the Royal Danish Embassy and the Danish-Thai Chamber of Commerce. Tickets will be available through the Chamber at 2,500 baht per participant.
l
I
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Thai-Danish Trade News is published
four times a year and distributed to selected senior executives and government officials in Thaitand and interested companies in Denmark. 'C'-
I
{S,,.{hr
Mr. Ulrik Helweg Larsen
Head of Department
o"n,.,,_,n",
",,u{[?*_*.. Floor Suite. 19/121 Sukhumvit
Ministry for Foreign Affairs, Denmark
13th
Sukhumvit Soi 13, BKK 1O100 Tel: 651-2805 Fax: 651-2652 Ms. Monica Holmgren, Executive Director Ur. p. W"O.t, Tel. 253 31 84, Fax.253 89O4
Dear Reader,
Vice-President:
lTl
President:
Mri.d.r.
Nielsen, Maersk Bangkok
Branch Tel. 312 0312, Fax:
31
lhe
main event of this year for the Thai-Danish business society will of course be
the exciting, upcoming Thai-Danish Business Conference taking place at the
2 0350-2
Board Members:
Shangri,La Hotel in Bangkok on May 21-22 - graciously to be presided over - and opened - by His Royal Highness, Crown Prince Frederik of Denmark. Almost 50 major Danish companies participate in the conference, thus giving the Thai counterparts the posibility to learn about Danish skills and experience within a broad range oJ sectors - both through lectures and through individual meet-
Mr. Kamthorn Ounhirunskul, Kamthorn.
Ings.
Treasurer: fUr. nxef Blom. Manager Thailand & Indochina. SAS fel.260-6252, Fax 260-6269
Huge efforts have been put into securing, that this event will in fact turn out to be the success, it deserves. Especially among the memberd of the Danish-Thai
Surachet & Somsak Tel. 44O 0288-97. Mr. Jim Napier, Carlsberg Brewery (Thailand) Co., Ltd. Tel. 235-1350-69, Mr. Lars Boe,
Chamber of Commerce, I am confident that no opportunity to promote the conference will be left unutilized. Our most important task is, however, also to reach out to a wider audience among the broad spectre of Thai industry and businessmen, some of whom might in fact know very little about Denmark. We need to convey the image of Denmark and Danish technology to all the thousands of small and medium sized Thai comoanies to make them realise, that Denmark has an offer, which deserves a Second
Diethelm & Co.. Ltd. Tel. 221-1141, Mr. Michaef B. Ascot, Advantage, Tel.2602490, Mr. Brian Griffin, Danfoss Thailand, Tel. 561 1 130, Mr. John H.R. Jessen, Jessen & Jebsen (Thailand) Ltd., Tel. 652 9090. Mr. Peter Romhild, The East Asiatic (Thailand) Plc., Tel. 6797444, Mr. Terawat Tishabhiramya, Asia Brown Boveri Tel. 249 A47O, Mr. Choopong Angpiroj. Artlink Co.. Ltd.
look.
Around 375 years ago, the first trade contacts between Denmark and Thailand
were made and ever since trade.has flourished between our two countries. Last years combined import and export figures reached 2.4 billion DKK - nearly 10 billion THB - almost evenly devided between Thailand and Denmark. From Den-
ThiensiriTheingviboonwong, ISS/ESGO Tel. 552 5015. Tel. 541 4348. Mr.
mark exports primarily fell within supply of machinery, consumerables and chemicals whereas the major groupS of Thai exports to Denmark were office machines, garnment, leather products, seafood and vegetables. Today, when seeking to establish a long term business relationship with a foreign partner, Danish companies and professionals are still one of the best choises for any Thai company to go for. Our reputation in Thailand for fairness has for centuries been based on our respect for the Thai culture, the trust in our Thai partners, our creativity in finding a "Thai way" to utilizing our technology - and our Very Thai sense of humor. In today's competive business environment, professional and human qualities like these are continuously gaining importance. Thai companies interested in doing business with Danish companies are most welcome to contact the commercial section at the Danish Embassy for any further assistance needed.
@ HE Jorgen Reimers, Royal Danish Embassy,
fel. 213-2021-5, HE Rangsan Phahol' yothin, Royal Thai Embassy, Copenhagen, Tel. (45) 3162 501O, Dr. Charoen Kanthawongse, MP. Tilleke & Gibbins, Tel.254-
2640, Khun Thamnoon Wanglee, President. Thai Airways Intemational Ltd. Tel. 513-0121. Khun Ghote Sophonpanich, President. CS Capital T el. 260-7242-6
This year,s Annual General Assembly saw the election of a new Board of
Govenors of the Danish-Thai Chamber of Commerce. In congratulation the new Board, I am especially pleased to note that several of the elected members are Thai businessmen. This reflects the most welcomed increasing number of Thai companies and individuals, which has lately joined the Chamber to find business colleagues and partners to strengthen their position in the local market.
Royal Danish Embassy Commercial Section. 10 Soi, Attakarn Prasit. Sathorn Tai. BKK Tel. 213-2021 -5 Faxi 213-1752 Mr. Henrik Petersen. Counsellor, Mr. Lars Friis Jensen, Commercial Counsellor. Mr. Attakorn Saropala, Senior Comm. Attache, Ms. Srisuda Vilyalai, Comm. Oflicer
Sincerely Scand-Media Corp. Ltd. together with Royal Danish Embassy, Bangkok Danish Chamber of Commerce
Ulrik Helweg-Larsen Ambassador, Head of DePartment Ministry of Foreign Affairs of Denmark
Graohic Production: Scand-Media Corp. Ltd., Nep Park 99/95 Maiyalap. Raminthra Soi 14, Bangkok 1022O. Tel.:9O7 0186-8 Fax:9O7 0215, Att: Gregers Moller, Editor-in-Chief
r
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il[
Crown Pri nce Frederi k of Denmark
Crown Prince Frederik has always known what he was to be when he n'grew up". He is to be King Frederik X of Denmark, the oldest kingdom in the world.
Frederik studied political sci-
ence at Harvard, and since then he has established a
fund to finance stays for Danish students at this elite
American university.
In 1995, the
Crown
Prince graduated in political
science. He had taken his degree within the allotted time and with an above-average result.
But even by 1992, the Danes had been given the When the time comes - and if everything takes its normal course, that will not be until well into the new millennium - the Crown Prince will succeed his mother, the intellectually and artistically gifted Queen Margrethe ll, who for a quarter of a century has
looked after her kingdom with wisdom and an energetic personal presence. Crown Prince Frederik is ready to take his place in the roll of Danish kings. And he is better equipped for it now than any other Danish heir presumptive has ever been. Denmark's future king has had an academic education. And he has taxed himself,
"My aim is to be a Danish rallying point to awaken the people's sense of nationality. And I want to be a good ambassador for my country. But I will not shut myself away in a castle. I will be myself. I will be a human being."
HRH's address given in an interview
Crown Prince Frederick and his family were aware that he was running a risk, and that it could have turned out to be a life-long personal
defeat if he could not go through with it and live up to
the intense physical and psychologi.cal demands
one of the most demanding elite training courses in the Danish defence forces.
made on him by the training as a frogman.
But the Crown Prince passed the ultimate test of
-
1995, Crown Prince Frederik
manhood. His family
received his final papers documenting that he was
the Danish people - were proud of him, and in the Royal Danish Naval Frog-
now a member of the Royal
minutes and 50 seconds with the motto of the Royal
Danish Naval Frogman
Corps on his T-shirt: Pain is only weakness leaving the
both psychologically and physically, by undertaking
When, in November
impression that their Crown Prince would not be content to be an observer of life. He wanted to take pad himself. ln secret he had entered for his first marathon, the Copenhagen Marathon. He ran the 42 kilometres in the impressive time of 3 hours, 22
and
Danish Naval Frogman
man Corps they took off their
Corps, he called it "almost a cosmic experience". It was a personal risk he took in 1994 when he ap-
hats to the Crown Prince's strength of purpose and his ability to control himself . In May 1986, the Crown
plied for admission to the Royal Danish Naval Frog-
Prince reached the age of
man Corps.There were 300 applicants. Four were accepted. "Pingo" - the Crown Prince's name as a frogman - was one of them.
his grammar school with a school-leaving examination
18, and a month later he left
qualifying him for entrance to a university. He was of age
now, given a seat in the
Council of State and able to assume the duties of Head of State when the Queen was abroad. Now began his years of training for a job for which you cannot study. First there
was the traditional military training, which he completed in 1989, and then from autumn 1989 the Crown Prince was admitted to Aarhus Uni-
versity, where he was to study in the Department of Political Science. lt was not originally intended that he should take a degree.
His student years in Arhus were a break-through for Frederik the "human being". He found new friends in new environments in the Danish society, where you do not travel First Class. He could go to cafes, concerts, the cinema and football
matches like other young people. And he enjoyed it. ln 1992-93 Crown Prince
body.
While Crown Prince Frederik is becoming in-
creasingly visible in Danish life, the Danes are becoming more and more preoccupied with who is to be the
next Queen of Denmark. Crown Prince Frederik is a young man the girls find it easy to fall for. He is charm-
ing, endowed with social graces, nice, amusing, and an outstanding sportman with a fiery disposition.
To retain his right to inherit the throne, the Crown
Prince must have the
- and thereby the Government's - permission to marry.Those are the rules of the game, and the Crown Prince has accepted them as he has accepted his desQueen's
tiny of being heir to the throne.
ATradition of Royal Visits :all,ll'::all:al
By Charles Ferro
Denmark has been so successful in developing busi-
vessels were promptly dis-
King Frederik Vll in 1858. No fewer than 11 members of
he did not want to peel it him-
patched. The campaign was
ness with Thailand partly because it has stuck pre-
only marginally successful, but it did launch the beoin-
the Thai royalty have received the Danish court's
cisely to that - business. lts early presence in the country did not involve coloniza-
ning of bilateral trade.
highest honour, The Order of
want to stain his hands. Despite having to communicate in a third language, the two
the Eleohant.
engaged in lively banter.
tion or the spread of religion, and it did not meddle in the affairs of neighbouring coun-
tries. This is not to say that the Danish presence was
not a very substantial one: indeed in the '1 gth century Danes made uo the second-
largest foreign community after the British. The relationship did not begin until relatively late, however.
ln
16'17
- a cen-
tury after many other European powers had become
active in Southeast Asia - a Dutchman named Marcelin de Boshouwer who served
in the court of the King of Kandy appealed to King Christian lV of Denmark to send ships to restrain the enemies of Siam. A pair of warships and two merchant h
Several centuries on, that trade is flourishing. Dan-
ish exports to Thailand totalled 4.51bn baht in the first 1 1 months of 1996 and are
set for further positive
growth, while imports comprised 4.36bn bath. Thai analysts believe that there is a promising market in Den-
mark for car and bicycle
parts, plastic products, com-
ponents for eyeglasses as well as canned and frozen food items. This nicely comoletes a circle. since Danish efforts played a hand in developing many of the factories that put these goods out.
Warm relations between the royal families of both countries have put the wind
in the sails of trade ever
Right RoyalTies King Mongkut's successor King Chulalong- korn was one of Thailand's great-
est reformers and travelled extensively throughout Europe, gathering knowledge
and experience that
he
would use back home. He stayed at Amalienborg Palace as the guest of King Christian lX, and one of the highlights of his stay was said to be a day trip on the royal yacht, Dannebrog. Historians recount an amusing episode that occurred on the trip. The Siamese King sat beside Princess Marie, a vivacious young woman with a healthy
self, because he did not
Princess Marie took the fruit and started peeling it herself, but the king protested, say-
ing that her hands would become stained. She feigned offence, declaring that she had washed her hands just before coming to the table, and placed the fruit back on his plate. The king
pleaded for her to peel his fruit, which he said would thus become the most delectable of morsels! The ex-
change ended in hearty laughter, and Princess Marie
actually leaned to the side and nudged his shoulder.
In more recent years, Denmark's Queen Margrethe
ll and Prince Henrik
were
does of good Danish hu-
guests of King Bhumibol and Queen Sirikit at the start of
land signed a treaty of friend-
mour. When conf ronted with
the 1980s. Crown Prince
ship and commerce with
a dish of fruit, he said that
Maha Vajiralongkorn paid a
since King Mongkut of Thai-
prime export items EAC dealt with. In the early years, rings were cut into teak trees
so the sap ran out and they
would eventually dry up, making them light.The process normally took 6-7 years,
and teak trunks bearing the
EAC "chop", its distinctive marking, were a common
sight on the backs of el-
eohants or in the rivers and harbors. Indeed at one point, re-
ciprocal trading activities between Bangkok and the Danish capital, largely generated by EAC, actually rescued Copenhagen Freeport {rom closure.
Underpinning Industry Danish companies have been involved in developing
Thai railways,
power
projects and the transport network, as well as taking part in joint projects in arche-
ology, marine biology and other scientific endeavors. In
exchange, Thailand provided raw materials needed in Denmark such as tin, teak
and other tropical timber, silk. rubber. food and consumer goods.
It would be safe to say that a Danish company was
instrumental in building many a foundation of Thai industry. FLS Industries,
which soecializes in the cement sector, has been active in Thailand for nearly 100
years. "Thailand has experienced dramatic growth in the past twenty years, and we normally see in such cases that the cement indus-
state visit to Denmark sev-
King Chulalongkorn, and
der under our well-known
try grows faster than the
eral years later.
founded his own company in 1884. Andersen & Company evolved into what is now the East Asiatic Company, one of the largest in Denmark,
Dumex trademark. We employ more than 1,500 peo-
economy as a whole," says
Trade Explosion
Coming back to busi-
ness, much of the early trade
was carried out by the DanOne of its first major deals proved explosive when Siam ordered 10,OOO cannons from Denmark in exchange for tin. Of the first 3,000 to be delivered, 510
exploded when fired. The eoisode did hot sink the Royal Asiatic Company, but
the Napoleonic Wars did, and it was a while before
another major
outf it emerged. H.N Andersen sailed for
with a listed subsidiary in Thailand. "The East Asiatic
Company has been active in Thailand for more than 1OO years," says managing director and chairman of EAC
Thailand Carsten Denker Nielsen. "Today, we are primarily active in manufacturing and distribution of chemicals, distribution of graphics and technical equipment, as well as consumer oroducts.
Furthermore, EAC has
a
major presence in milk pow-
ple in Thailand and have substantial investments there. These investments reflect our strong belief in the
future economic development of Thailand and we have always encouraged and facilitated a cordial relationship between Thailand and Denmark." EAC expanded as Thailand developed. Prince Axel of Denmark joined the com-
pany in 1921, and when
H.N. Andersen died in 1938 he took over the chair of the
company until his death in 1964. Teak was one of the
FLS area sales manager
Lars Hvitved. As an economy grows, the need to expand the infrastructure roads, airports, offices, factories
-
increases with it.
"Countries such as Thailand need to purchase equipment and machines, and we have
achieved a large share of that market." Thailand has EAC exoanded as Thailand
developed. Prince Axel of Denmark joined the com-
pany in 1921, anEAC expanded as Thailand developed. Prince Axel of Denmark joined the company in
1921.
Y
A plan of the Shangri-La
Ballroom, showing the company
Each company will make presentations at their
stands and the
information centre in the middle of the
individual stands.
room.
Business Seminarto show new Dan ish presentation concept New Danish presentation concept will have its premiere in Thailand, before moving on to promote Denmark in Tokyo and Osaka.
their own presentation to companies interested in their products or services. The mastermind behind the new concept, Mr. Peter
tune the concept further, based on our experiences
After the opening, the Crown Prince will make a
from this event in Thailand, and then use it again later
tour of the exhibition to see, how the new concept works
centre, the individual stands will be erected for each par-
in Bangkok to be opened by
ticipating company to make
H.R.H. Crown
Prince Frederik of Denmark, will show a completely new, high-tech presentation con-
cept for promoting Denmark.
Bo Andersen of Dansk
The Confederation of Danish Industries ("Dansk
Industri, will even try to establish a direct satellite link
Industri") has developed the
to Denmark for on-line dem-
new concept together with
opened 8.30 in the morning
mark has to offer Thai companies interested in doing business with Denmark. "lt is our intention to fine
The Thai-Danish Business Conference on May 21-22
onstration of all that Den-
of May 21st by H.R.H.
Crown Prince Frederik of Denmark.
and what the participating companies have prepared for their individual presen-
this year inTokyo and Osaka in Japan, where H.R.H. The Crown Prince will also be present," Mr. Andersen says. The conference will be
tations.
the re-knowned Danish company, Martin Profes-
sional A,/S, famous in show business for their fantastic light-shows at concerts for stars like Gloria Estefan. The sound will be taken care of by no less than B&O - Denmark's world famous developer of sound and im-
age systems for the discriminate consumer. All companies particiPating in the Thai-Danish Business Conference will be part
of the concept, presenting themselves on huge TVscreens, on interactive video, on CD ROM's and with their profiles and presentation material accessible on the internet. ln the centre of the Ballroom at the Shangri-La Ho-
tel, a central information stand will be established, and in a circle around this
Gala Dinnerwith both Thai and Danish Royalty H.R.H. Crown Prince Frederik and H.R.H. Princess Sirindhorn will both participate
as Guests of Honour at the Gala Dinner on the evening of 21 May at the Grand Hyatt Erawan Hotel, - also to comprise a fashion show by InWear and Ecco shoes.
Dinner with HRH Crown Prince Frederik of Denmark and HRH Princess Sirindhorn on the evening
the Danish Crown Prince and the Thai Princess is a rare opportunity by any standards for the members of the Chamber.
of May 21 will be a fashion show by InWear and Ecco
during the visit to Thai-
A highlight during the Gala
This soecial event
Shoes - two fashionable
land of Crown Prince
Danish brand names which
Frederik is organized by the Danish Thai Chamber of Commerce and the Royal Danish Embassy
are so familiar to the Thai consumers that most of them in fact rarely associate with Denmark. The presence of both
in cooperation. Tickets are, however, sold by the
Chamber only at 2,500 baht per guest. It should be noted, that while theThai Danish Busi-
ness Conference takes place at the Shangri-La Hotel, the Gala Dinner and
Fashion Show is held at the Grand Hyatt Erawan at
least half an hour by car f
rom the venue of the Con-
ference.
vE
Thai-Danish Busines Wednesday,
D'day 21. 1.997
Ball Room Foyer
Seminar 2
14.00-16.30 Investment Opt'ormnities in Denmark 08.00
Registration of visitors
08.45
A1l guests
09.00
Official opening
Mr. Kjeld Hansen, Head of Department
to be seated in Bali Room I
Invest in Denmark
.
\X/elcome by H.E. Ambassador Jorgen Reimers
Opening speech by H.E. Bjorn Vesth
-
an ovelvlew
Minister for Transport
.
Reply by Thai counterpart
Mr. Klaus-Peter Lange, Vice President
Speech by Mr. Svend Aage Nielsen
DCD
Chairman of the Confederation of Danish Industries
.
Leader of the Danish Business Delegation
Mr. Morten Duedahl, Project Manager
Speech and official opening by H.R.H. Crown Prince
Ecolink Copenhagen
Frederik
.
Guests
10.30-12 30
The Danish investment climate
Mr. Frank Johansen, President FJ Group
Tlt a
Human resources in Denmark
-
Distribution Council Denmark
Investment and distribution
Copenhagen
-
the environmental capital of Europe
oi Honour tour the Danish exhibition
i-Da
ish
n
B u s i n ess
TO
BUSI/VESS
Con{e re n ce c om
BUSINESS
m
ences
Room B:
MEETI\GS in tandem with
J('llllll(11.1
10.j0-12.30
seclor seminars
Infrastructure Experiences
12.30
Lunch
14.00
BUSINESS TO BUSINESS MEETINGS
sector semtnars
Mr. Jorn Schonnemann, President
17.00
End of Thai-Danish Business Conference 1st day
The Danish Council of Consulting Architects and En-
Key-note by
in tandem wfth
Sector Seminars
H.E. Mr. Bjorn Vesth, Minister for Transport
' .
10.30-12.30
Danish consultancy experiences in the tfansporta-
tion
RoomA: Seminar
gineers
1
sector
Mr. Per Braagaard, Key Account Manager
Cost Saving Methods of Distribution and Logistics via
Adtranz Denmark
Denmark
.
Commuter train in the Bangkok area
Key-note by
Mr. Erling Rask, Director of International Department
Mr. Ove Andersen, Chairman
Danish Road Directorate, Ministry of Transport
Danish Chamber of Commerce
. . . .
Mr. Tom Jensen, M.D. DCD - Distribution Council Denmark
. . .
Denmark's logistical position in the New Europe
Trafflc management
Traffic safety Environmental impact assessment
De-central distribution vs. central distribution
-
a new management tool
The Danish competitiveness in transport and distri-
bution
.
Metropolitan road solutions
Benchmarking Denmark with other major indr"rstrial countries in Europe
Individual Seminar RoomB: \<'mittar
4
14.00-15.00 lntertec Contracting A/S, Denmark
.
Danish implementation of know-how
.
The Danish distribution model
(technical and educational) to Thailand's
on
Distribution via Denmark to Northern Europe and
skill development programme
.
Efficient transport and distribution by air, land and
the former East Bloc
sea
Seminar 5
15.30-16.30 Mr. EbbeJohansen, Corporate Adviser, Sander
.
& Company
Human resource management
M.Sc., HD
ss Conference Thursday, l'[ay 2l 1997 . A showcase
Ball Room Foyer:
for environmental know-how and
technology , best practise examples 08.30 09.30-12.30
'
Registration of visitors and morning coffee BUSINI'SS TO BUSINESS MEETINGS
Lgenda
21,,
work and effort- in a European sustainable city
in tandem w[tb
Mr. Lars Buhl, Business Development Manager
sector semina.rs
Confederation of Danish Industries
12.30
Lunch
.
14.!0
BUSINESS TO BUSINESS MEETINGS
Success in strategic alliances
in tandem with
sector seminars
16.00
-
RoomB:
End of Thai-Danish Business Conference
Seminar 7
09.30-12.30 Danish Marine Technology Sector Seminar
Mr. Jorgen Skaarup Jorgensen, Regionai
RoomA:
MAN B&\T
Seminar 6 09.30-12,30
, ..:::
:a:.:.:
Environmental Co-operation and Solutions
.
.. .: ..
.
Mr. Leo Larsen, Deputy Director General Danish Environmental Protection Agency
jorn Schonnemaiin, PraSident
::::r I
rrrl
.:..
,:..',,:.:.)t ,..:. i.:::
Brian Griffia; Ggng14l Mapager
Danfoss Gheil,rnd) Co.'Itd.
.
i.nglneers
Industrial automatic controls for the marine technology
Danish consultancy experiences in the environmental sector
Individual Seminar
Mr. Mogens Dyhr Nielsen, Director
RoomB:
Danced
Seminar B
.
Danced programme in Thailand
Ms. Pernille V. Olsen, Environmental Speciaiist
Kampsax lnternational
.
Geographic information systems (GIS) and databases
I
14.00
-15.00
Mr. Brian Griffin, General Manager Danfoss (Thailand) Co. ttd.
. Energy saving in high rise buildings . Accurate measurement of flow (fluids)
in environmental management
Mr. Carsten Moller, Managing Director Danish \X/ater Supply
.
Capital water supply
RoomC: Seminar 9
-
rehabilitation progmmmes
09.30-10.30 Mr. Peder Vesterby, Sales Director,
Ms. Christina Sund, Area Manager
APV Dairy
Krilger
.
.
',.,:.:,.11;11,.,
The Colourful world of Hempel
::,:,.,.:,,,Mr.
""
The Danish Council of Consulting Architects and
.
-;.
Mr. Christian Vang; Commeiaial'Director Hempel Coatinqs (Singapore) Pte. Ltd.
Key-note by
Mr.
MAN B&V Marine GenSet TeChnology r.,,1
-..-:,::.
.
Manager
Industrial waste water solutions
Asia
Sweetened condensed milk, new methods and
technology
Mr. @ivind Toftgaard, Managing Director Ansaldo Volund
.
Municipal solid waste treatment
Mr. Carsten Clausen, Vice President FLS
.
milio
eomplete flue gas cleaning system
Mr. Ole Mynster Herold, Managing Director Green City Denmark
Seminar 1A
11.00-12.30 Mr. Niels Olsen, RegionalManager NIRO sugar and sweetener division
.
Development of the sugar and sweetener industry
in Thailand
ESGO's core business has since its establish-
ment twelve years ago been cleaning of buildings and offices for the owners or the tennants of large highrise buildings in Bangkok.
ISS/ESGO upgrades its selvices ISS/ESGO is looking to the provinces for expansion and developing its services to a higher level of total building maintenance service to meet the growing competition in its core business area of offering basic cleaning service. ISS/ESGO, which recently added the prefix "lSS" to its name in recognition of the
the main problem, because
May 1995 takeover of the
needs maintenance so as to keep its value. "The negative effect of the real estate crisis is the lack of new clients in combination with the occurrence of many new competitors in the market place," Mr. Thiensiri explains.
company by the Danish ISS Group of Companies, is currently developing new areas for expansion in response to
the economic difficulties faced by the Thai real estate sector and the business environment in general.
ESGO's core business has since its establishment twelve years ago been cleaning of buildings and offices for the owners or the
tennants of large highrise buildings in Bangkok. But over the last few years, the competion has become increasingly tough in this sec-
for the owner of these build-
ings, even an empty floor
Presently, there are more
than a hundred companies offering this service in Thailand and most of them are in Bangkok.The many small new companies often try to enter the market by offering a lower price, thereby undermining the big companies' efforts to offer a more quali-
tor. New highrise buildings, which would be potential new clients, are being delayed and the general economic difficulties in other companies has made them
fied service and provide a
focus on areas to save costs - cleaning being one target of these medsures. According to Mr. Theinsiri Thaengviboonwong, General Manager of ISS/ESGO,
Farmers Bank, Thai Com-
the vacant office space in existing building is in fact not
higher standard of work.
The situation is aggravated by the fact, that some
of ISS/ESGO's prominent former clients like Thai
years has however put ISS/ ESGO in a good position to develop a response to this situation.
Since 1985, when the company was established
elsewhere," Mr. Theinsiri explains.
"lSS can support us in many ways such as operational planning, implementa-
tion of high technology
underthe name of Electrolux Service in a partnership with Swedish Service Company
equipment, experts to train
and untill 1992, when the
competitive in this business."
company changed its name to ESGO, its turnover increased steadily year by
perts from ISS has visited ESGO to observe the com-
year. The company's net sales in 1985 of 2O billion
formulate the strategy for the
baht had by 1990 jumped to 96 billon baht, and last year, in 1996, ESGO recorded a turnover of no less than292 billion baht with more than 4,050 employees.
Adding further to this strength is the know how and expertise in more sophisticated building maintenance now brought in by ESGO's new major share-
mercial Bank and others
holder, the Danish ISS Group, a worldwide renowned building mainte-
have established their own
nance company.
cleaning service companies to look after the buildings in their own group. A strong financial performance over the past few
"lt will be very good for us because we can implement a lot of effective operations that ISS pioneered and developed in Denmark and
our workers, etc., which will
surely make ESGO more Recently, planning expany's situation and helped
present situation and the furture. A major move will be for ESGO to start offering their services to companies and factories situated elswehere in Thailand than in the center of Bangkok, like the Eastern Sea Board, Nakorn Rachasima, and Kabinburi lndustrial Settlement. At the same time, client in Bangkok will be offered more sophisticated services
like total building maintenance and integrated security services. With this new approach, ISS/ESGO look confident at the future of its operation in the marketplace.
12 __---..---.!l--
13fh ASIAN GAMES BANOKOK 1998 @.]995 BAGOC (Soorts Authoritv of Thoilond)
Danish "soft loans" r its now or ngvef... Danish medical
August 15 1997 is the deadline for Danish companies and their Thai partners to finance on attractive terms purchasing of Danish capital goods and contracti n g services and technical assistance related to development proiects throug h the soft loan facility of Danida, the Danish Development Cooperation Agency. Danida's Committee on Mixed Credits last year Preliminarily approved apPlica-
tions for soft loans to finance purchase of Danish goods and services for projects in Thailand worth more than 12,000 mill. baht (3 bill. Dkr). They include
projects to expand the State Railway System of Thailand, equipment for the Ministry of Education, upgrading of the public health services in rural districts, and many other projects. By mid-August this year, this facility will, however, no
equipment for hospitals in the Thai provinces was the first project to be financed with Danish softloans.
longer be available, asThailand has now exceeded the
limit of a GNP of maximum 2,428U9D set bythe OECD for countries, where these
subsidised loans may be orovided. Thai and Danish companies interested in this last
chance to use the facilitY should contact the Commercial section of the RoYal Danish Embassy.
Projects to be considered would primarily be environmental projects and
projects to improve the infrastructure of Thailand.
Thai companies invited as guests to Agromek'97 Ten Thai companies were this year invited as
guests to visit the Agromek exhibition in Herning, Denmarl<. Executives from ten Thai companies within the agricultural sector were invited as guests of the exhibition Agromek in Herning, Denmark from 21st to 25th Janu-
ary. The invitation included hotel accommodation and meals from arrival till deParture. Only the travel fare was
at the invited companies' own expense.
The fair is considered one of the most important exhibitions "of agricultural machinery in Northern Europe. Apart from the ten in-
vited guests, the exhibition was attended by 17 other Thai executives.
14
Ten Thai companies were invited as guests to Agromek
in Herning, situated in the beautiful Danish countryside.
Many "New in Europe"
stuff production and vegeta-
Hall, an exhibition of elite breeding stock - both cattle
and "New in Denmark"
ble cultivation.
were among the 20O new
Other exhibitors showed the latest within related sec-
and pigs - from the best herds in Denmark was liv-
power, bio energy plants,
ing proof, that modern Danish breeding methods stand
items presented this year at
the exhibition. They in-
tors like forestry, wind
cluded all types of machinery and production equip-
environmental improve-
ment for modern agricultural applications, i.e. grain treatment, industrial feed-
ments and garden/park imolementations.
Outside the Herning
as probably the most advanced in the world todaY.
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NewCom ercial Gounsellor lDanish Embassy at the R as head of the of the Royal Economlc Commercial and Danish Embassy on February 1 this year. He has returned replaces Mr. Chrlstlan Warming, to the Minlstry for Foreign Affai in Denmark. Mr. Henrik Petereen,44, took
For Mr. Henrik Potersen, 44, his new job as head of the Commercial and Economic Section of the Roval Danish Embassy is his first posting in Asia. Previously he has been based in Alexandria in Egypt, Jeddah in Saudi Arabia and in New York, USA. His comes from a position as Head of Section at the Ministry of Foreign Affairs in Copenhagen, responsible for multilaterally f inanced projects. "We 'assisted Danish comPanies in identifying and submitting tenders for
Mr. Henrik Petersen on
February took over as new Danish Counsellor for Economic and Commercial Affairs at the Royal Danish Embassy.
projects financed by the World Bank, the regional development banks, EU development grants and all of the projects within the United Nations," Mr. Petersen explains. Denmark export of goods and services to these projects amount to around 1,5 billion Dkr. per year. Mr. Henrik Petersen (44) started his carrier in a private Danish company as a marketing executive and investment advisor. But when the chance emerged to move to Egypt in 1984 to set uP a new office in Alexandria to assist Danish companies in exporting their goods to the Egyptian market, he and his wife Lise were quick to accept it. "We had close to five busy and interesting years there," Mr. Petersen
50 days," Mr. Petersen says. In February 1992, after his return from Jeddah, Mr..Petersen was employed by the Danish Ministry of For-
year - until his present posting in Bang-
eign Affairs and - in recognition of his previous experiences abroad - posted directly to New York. "lt was to be my job at the Danish Consulate General to concentrate on Denmark's commercial relations to the UN-organisation. "Every year, Danish companies supply goods and services to the United Nations to a total value of around 350 mill. Dkr., so you could say that the UN is a client deserving some special attention," Mr. Petersen ex-
without being accompanied by their three children, two twin boys and a
recalls. "The main Danish goods were food
plains.
to buy a motorcycle and ride off into
From there on, it was back to Copenhagen, but only for the past one
the sunset on weekend's - work at the Embassy permitting, that is...
stuff, especially beef and feta cheese, and machinery for the food processing industry like the dairy sector." After Alexandria, next stoP was Saudi Arabia, a regional posting for the Danish Dairy Board which needed Mr. Petersen to keep an open eye on competitors' movements on allthe markets in the Middle East and report on new market opportunities in the region. "We lived in Jeddah for three years, - and every year I was travelling about
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For Mr. Henrik Petersen and his wife, Lise, this posting will be their first daughter, who are today grown uP and will only be coming to Thailand during vacations. Still Mr. Petersen is looking forward to enjoy his present term in Bangkok. "Thailand is one of the most interesting countries in Asia and I have been looking forward to move here," he says. To explore the country a bit more,
he reveals, that it is his secret dream
Danish-Thai Chamber suggests trade mission to Northern Thailand Survey mentions either Laos, Vietnam or Northern Thailand as the destination for the Chamber'sTrade Mission 1997. In a survey among its members, the
Although many members primarY
Danish-Thai Chamber of Commerce in January asked for an indication as to where they would prefer to go on this years Trade Mission: Laos, Vietnam or Northern Thailand?
interests are to serve the Thai market, this is the first time the Danish-Thai
The survey came as a prompt re-
oul Weber
36 yott rx ox I rcri
'l
action
to H.E. Korn Dabbaransi's sug-
gestion, that the Chambers helped their
Chamber of Commerce will try to facilitate this. The result of the survey is not yet available. nterested companies should immediately contact the Chamber's office. I
members look more to the attractive
i opportunities in the provinces
of Thai-
land. 17
Mr. Poul Weber elected for
anew term as president The new Board of Governors elected Mr. Weber for a new term as President of the Danish-Thai Ghamber of Gommerce following the election at the Annual GeneralAssembly on February 26th.
Above: Mr. Poul Weber takes one more year at the
helm of T-DCC. Left: Members attending the AGM at the the Royal Danish Embassy.
After the closing of the Annual General Meeting of the
Danish-Thai Chamber of
Commerce, the newly elected Board of Governors
constituted itself with Mr. Poul Weber as it President for yet another term. The announcement was applauded by the members.
It will be Poul Webers fifth year as President - one
of which was as Acting
President after the departure
from Thailand of Mr.Niels Morten Winrther, who left Thailand for a job in USA in the middle of a term.
This year, the Annual General Meeting was held on February 26 at the Resi-
dence of H.E. Jargen
Reimers, Ambassador of Denmark to Thailand.
As outgoing - and soon to be incoming - President of the Chamber, Mr. Weber conducted the meeting in his customary informal way, and
his Annual Report of Activi-
ties drew no critical comments from the members.
The Balance Sheet for
1996 presented a healthy economy of the Chamber. The gloom of the days only two years ago, when it was seriously considered to close down the Chamber, are certainly over. The assets of the Chamber, which is a non-profit organization, today stands at Baht 340,000 - up 64,467 baht from last year. The election of the new Board of Governors tor 1997 was, however, significant as several Thai members were this year elected to the board. The Board now consists of: Mr. PoulWeber,TWF Co., Ltd. Mr. Anders Nielsen, Maersk
Bangkok Branch. Mr. Axel Blom, SAS - Scandinavian Airlines Systems Mr. Jim Napier, Carlsberg. Mr. Brian J. Griffin, Danfoss (Thailand) Ltd. Mr. Michael B. Ascot, Advantage International Ltd. Mr. Lars Boe, Diethelm Consumer Products Division. Mr. John R. Jessen, Jebsen & Jessen. Mr. Peter Romhild, The East
Asiatic (Thailand) Plc. Mr. Thiensiri, Theingviboonwong Esco/lSS Mr. Kamthorn Ounhirunskul, Kamthorn,Surachet & Somsakul Co., Ltd. Mr. Choopong Angpiroj,
Artlink
Co., Ltd. Mr. Terawat Tishabhiramya, Asia Brown Boveri. Half an hour before the
Danish-Thai Chamber of Commerce consistent with
the bylaws of the other Scandinavian Chambers of Commerce, the Thai-Swedish Chamber of Commerce
and the Thai-Norwegian Chamber of Commerce.
After the closing of the Annual General Meeting, the
members enjoyed an infor-
ordinary Annual General Meeting, an extraordinary
mal dinner with free beer, generously sponsored by
meeting was conducted with
Carlsberg.
the purpose of approving a
At the height of
evening, the members lis-
Camber.
The effect of the change
is, that members of the
tened to a speech by prominent guest-speaker, Dr. Supachai Panitchpakdi, pres-
Board of Governors will now
ently an MP and formerly
be elected for a one year term only - not a two year
Deputy Prime Minister from
term as was previously the
1992 to 1995. In his interesting address
case. At the same time, they
to "
may however be re-elected by the members any number
Suoachai shared his views
on the current economic
of times for a new term on the Board . The old bylaws only allowed members to
situation in Thailand, its severity and what in his oppinion should be done to
serve two consecutive terms
"find a soft landing". Gregers Moller
on the board.
the members,
The change is intended to make the bylaws of the
BECOME A MEMBER OF THE DANISH.TTIAI CTIAMBER OF COMMERCE Please fill in this coupon to receive further information and the full application form for membership. Mail or fax the courcon to: Danish-Thai Chamber of Commerce Sukhumvit Suite 19/121. 13thfl. Sukhumvit Soi 13 Bangkok10110
Contact Name: Company name:
the
change of the bylaws of the
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