Rug Insider Magazine, Fall 2023

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FROM PLASTIC TO FANTASTIC FALL 2023 - VOLUME XXVIII - ISSUE 2 DESIGN CYCLE + In STYLE Fall Markets: The Rug Show Cover Connect NY High Point InFOCUS | COLOR STORY InPERSPECTIVE | Design Time On The Cover | BOKARA RUGS AND CARPETS FOR THE DESIGN PROFESSIONAL
MAKING WAVES IN THE INDUSTRY
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WWW.HRIRUGS.COM | 800-682-3330 | INFO@HRIRUGS.COM HIGH POINT | LAS VEGAS | NEW YORK ® Harounian rugs international
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SUMMER 2023 – VOLUME XXVII – ISSUE 1

FRESH PERSPECTIVES

RUG INSIDER Magazine is a quarterly publication which covers the rug and carpet industry with a focus on quality, design, and an eye toward the future.

PUBLISHER

EDITORIAL DIRECTOR

PRINT ADVERTISING

Peter Woodaman peter@ruginsider.com

C: 603 387 6477

V: 603 279 4938

DESIGNER

Cheryl Sivewright cheryl@ruginsider.com

CONTRIBUTING EDITORS

Cecile Corral cecile@cecilepr.com

Alex Milstein alxmilstein@gmail.com

Rodney Hakim rodney@pgny.com

Brian K. Robins

Jennifer Samad

InPERSPECTIVE

49 DESIGN TIME

Contributing Editor Brian K. Robins chats up A-list design firms to learn how rugs fit within their creative processes.

CONTACT

SUBSCRIPTIONS

4 Fortsalong Road 1-Year $44 | 2-Year $80 (USD) Meredith, NH 03253 USA subscriptions@ruginsider.com 603 279 4938 | ruginsider.com ruginsider.com/subscribe

ON

Aurora is a mystical and romantic name that means ‘dawn’ in Latin. It also refers to naturally-occurring dynamic patterns of brilliant lights in Earth’s sky. Bokara’s Aurora collection includes dynamic patterns of handwoven luxury in wool and silk. Design C9476 in silver/blue graces our fall cover. Available in sizes from 6x9 to 12x18 as well as custom made options, bokara.com

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BOKARA RUGS
THE COVER
Joelle Nesen (right) & team at Maison Inc.

Featured collection: Prismatic. See more styles at nourison.com. Visit Nourison Home at High Point Market, IFFC Building IH101. October 14-18, 2023

PRS36 | SAND BLUE

InFOCUS

34 COLOR STORY

Award-winning designer

Jan Kath doesn’t skimp on color! Serapi Queensbury

Double Sky in wool and silk is from the Erased Heritage Collection. Find more huetastic designs on page 34. jan-kath.com

Insider’s View

23 PUBLISHER’S STATEMENT

Peter Woodaman tackles fall head-on! From football’s return to a triple-play in tradeshows this September & October, he’s ready for another winning season.

InDEPTH

25 FROM RECYCLED PLASTIC FIBER TO FUNCTIONAL FASHIONABLE FLOORING

Contributing Editor Cecile Corral learns how manufacturers are expanding and elevating offerings with an eye on the sustainability and global responsibility.

InDEPTH

42 WOMEN MAKING WAVES IN THE RUG INDUSTRY

Meet some of the rug industry’s notable business women in a series of candid interviews with Contributing Editor Jennifer Samad.

InSTYLE

58 FALL MARKETS

The Rug Show USA and COVER Connect New York fairs take place concurrently this September 9 – 11; High Point returns for fall October 14 – 18.

What’s Looming

74 Kalaty launches new quick custom program, PGNY new arrivals, and Carpet Week Hamburg takes place September 11 – 17, 2023

Index

78 Advertisers help support this magazine. We try not to show an editorial bias as we ask you to consider purchasing from the fine companies in our autumn issue.

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Custom made carpets from Afghanistan Woven and finished to your own design and specification, or choose from our range at catalogue.turquoisemountain.org. Get in touch at sales@turquoisemountain.org. Visit us at The Rug Show, Meadowlands Expo Center, 9-11 September 2023.
Photo by Jim Huylebroek
Boho Plus Collection - Genesis, Natural Ivory - Fawn 888.726.2393 | www.samad.com THE WORLD’S FINEST DECORATIVE RUGS
N eman International Inc. 130 Carolyn Blvd, Suite B, Farmingdale, NY 11735 • Tel: (201) 590-0000 email: neman@nemanintl.com • www.nemanintl.com On Track with an amazing Jewel-tone Production
Kaveri Collection 145 Industrial Ave • Suite L • Little Ferry, NJ 07643 • 1-888-880-RUGS • 212-695-3000 • Fax: 212-695-0022 info@shalombrothers.com • www.shalombrothers.com Design 2188 Light Blue Programmed Sizes 2x3, 8x10, 9x12 and 1 0x14, custom sizes, oversizes and runners We have moved! New Address iii
Flickering Fires , Dreamtime Chants Collection, Zollanvari
Zollanvari
www.zollanvari.com
Studio,
Super Fine Gabbeh

RECYCLED & REBORN

As more manufacturers join the recycled plastics fiber-made rug category, we see an elevation of style and innovation. Kaleen’s indoor/outdoor Home & Porch collection, handwoven from recycled polyester, is durable and sophisticated. See more, page 25.

kaleen.com

INSIDER’S VIEW | FROM THE PUBLISHER

INSIDER’S VIEW | FROM THE PUBLISHER

Summer Certainly FLEW By!

Summer Certainly FLEW By!

It’s time to shift gears and prep for the important Fall markets in Secaucus, NJ and New York City. The Rug Show , September 9 –11, will take place for the second year in a row at the Meadowlands Expo Center in Secaucus, NJ. The Rug Show has assembled over two dozen exhibitors, a must-see for any rug buyer. Cover Connect NY (CCNY), September 9–11, has expanded and will cover two neighboring venues, the Metropolitan Pavilion and The Altman Building. Organized by our friends at Cover Magazine, CCNY will feature 33-plus powerhouse exhibitors. Registration is required for these to-the-tradeonly shows, and each fair will be hosting parties during the market. Of course, you will find RUG INSIDER Magazine and this publisher at both events. Next stop on the Fall market swing will be the High Point Market , October 14–18. See Trend Watch High Point Market on page 70. Make sure you pick up a copy of RUG INSIDER Magazine in the publication bins throughout the market this October.

It’s time to shift gears and prep for the important Fall markets in Secaucus, NJ and New York City. The Rug Show , September 9 –11, will take place for the second year in a row at the Meadowlands Expo Center in Secaucus, NJ. The Rug Show has assembled over two dozen exhibitors, a must-see for any rug buyer. Cover Connect NY (CCNY), September 9–11, has expanded and will cover two neighboring venues, the Metropolitan Pavilion and The Altman Building. Organized by our friends at Cover Magazine, CCNY will feature 33-plus powerhouse exhibitors. Registration is required for these to-the-tradeonly shows, and each fair will be hosting parties during the market. Of course, you will find RUG INSIDER Magazine and this publisher at both events.

Next stop on the Fall market swing will be the High Point Market , October 14–18. See Trend Watch High Point Market on page 70. Make sure you pick up a copy of RUG INSIDER Magazine in the publication bins throughout the market this October.

As I walked the summer Las Vegas Market this July, I saw so many colorful rugs which was refreshing and timely. Check our InFocus Color Story , starting on page 34. Our Design Cycle theme is expanded in Design Time , page 49, the latest article by Contributing Editor Brian Robins. He connects with two A-list design firms to learn about the role of rugs in their creative processes.

As I walked the summer Las Vegas Market this July, I saw so many colorful rugs which was refreshing and timely. Check our InFocus Color Story , starting on page 34. Our Design Cycle theme is expanded in Design Time , page 49, the latest article by Contributing Editor Brian Robins. He connects with two A-list design firms to learn about the role of rugs in their creative processes.

Last year we kicked off a series featuring women in the rug industry. In this issue, Contributing Editor Jennifer Samad spotlights a second panel of area rug professionals in Women Making Waves in the Rug Industry page 42.

Last year we kicked off a series featuring women in the rug industry. In this issue, Contributing Editor Jennifer Samad spotlights a second panel of area rug professionals in Women Making Waves in the Rug Industry page 42.

Finally, who doesn’t need a good laugh? We are extremely pleased to introduce the cartoon genius of Ty Bettan, page 16. Certainly there are endless ‘funnies’ to pull from the rug industry. Look for more car toons in future issues.

Finally, who doesn’t need a good laugh? We are extremely pleased to introduce the cartoon genius of Ty Bettan, page 16. Certainly there are endless ‘funnies’ to pull from the rug industry. Look for more car toons in future issues.

Looking forward to seeing you this fall,

Looking forward to seeing you this fall,

peter@ruginsider.com

23

RRecycled plastics-made fibers are not new to the world of area rugs. For a while now, suppliers have been developing and promoting these products to promote not just for their sustainability attributes but also their inherent performance benefits—namely, extra softness and resistance to fading and staining— all of which are highly conducive to today’s family- and pet-friendly lifestyles.

ecycled plastics-made fibers are not new to the world of area rugs. For a while now, suppliers have been developing and promoting these products to promote not just for their sustainability attributes but also their inherent performance benefits—namely, extra softness and resistance to fading and staining— all of which are highly conducive to today’s family- and pet-friendly lifestyles.

What IS new to this category of goods is the increasing relevance and role of area rugs crafted of recycled content and how more and more companies are working to expand their marketability, produce them more efficiently to be able to hit a more affordable price point at retail, and design them in a broader spectrum of colors and designs for more ubiquitous use.

What IS new to this category of goods is the increasing relevance and role of area rugs crafted of recycled content and how more and more companies are working to expand their marketability, produce them more efficiently to be able to hit a more affordable price point at retail, and design them in a broader spectrum of colors and designs for more ubiquitous use.

In My Secret Life: NED BAKER

In My Secret Life: NED BAKER

Recognizing—and reveling—in this positive trend is the Sustainable Furnishings Council, which “has noted the encouraging trend in home furnishings manufacturers incorporating more ocean plastics into their product lines,” said Scarlette Tapp, the organization's executive director.

Recognizing—and reveling—in this positive trend is the Sustainable Furnishings Council, which “has noted the encouraging trend in home furnishings manufacturers incorporating more ocean plastics into their product lines,” said Scarlette Tapp, the organization's executive director.

premium recycled plastic. This outdoor rug is waterproof, fade resistant and

Fab Habitat’s Big Sur in Teal Ombre is made from premium recycled plastic. This outdoor rug is waterproof, fade resistant and crease-free as well as Goodweave certified.

She continued: “These polluting single-use plastics are finding new life in beautiful, innovative design pieces. Not only can recycled ocean plastic become durable furnishings, but it can also be spun into yarn. Let’s hope this trend continues!”

She continued: “These polluting single-use plastics are finding new life in beautiful, innovative design pieces. Not only can recycled ocean plastic become durable furnishings, but it can also be spun into yarn. Let’s hope this trend continues!”

Joining the recycled plastics fiber-made rug category with a deeper investment is Saddle Brook, NJ-based Nourison Home, which is currently involved in the development of a collection crafted from a yarn system made of recycled materials, and planning its release for later this year. For proprietary reasons, the company did not want to share more details in advance of the collection’s launch.

Joining the recycled plastics fiber-made rug category with a deeper investment is Saddle Brook, NJ-based Nourison Home, which is currently involved in the development of a collection crafted from a yarn system made of recycled materials, and planning its release for later this year. For proprietary reasons, the company did not want to share more details in advance of the collection’s launch.

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25
Fab Habitat’s Big Sur in Teal Ombre is made from crease-free as well as Goodweave certified.

InDEPTH | RECYCLED PLASTIC FIBER RUGS

and waste, and then extrudes yarn from the recycled content to manufacture its proprietary EverStrand branded goods.

He continued: “The thing is, are people willing to pay more for it? These goods tend to be priced a little higher than the average comparable rug made of virgin fibers.”

“For us, the motive behind this new collection is twofold,” explained Giovanni Marra, Nourison Home’s vice president of marketing and creative. “We feel products made from recycled materials are something we should offer and that the whole industry should be considering for the sake of the environment; and secondly, the consumer wants access to more of these kinds of products.” While Nourison Home has offered in the past rug styles that contained a smaller percentage of recycled content, this new collection is mostly if not entirely produced from recycled yarn qualities.

“It’s a big statement collection for us,” Marra noted.

Arriving at the right price point that accommodates more costly production of these particular goods and meets consumers’ expectations is “where the work comes in,” he added.

Such is the case for most area rug companies vested in the recycled materials business.

“Everyone cares about sustainability today, and everyone loves the story behind our EverStrand rugs because people today expect a certain level of recyclability, especially with polyester,” explained Bart Hill, senior vice president of Mohawk Home , which includes the Karastan division. The company operates its own in-house facilities for recycling plastic bottles

Value is the key selling point for area rugs made of recycled content, he summed. “Polyester (from recycled materials) is very versatile and it provides many practical benefits. Add to that the sustainability of these rugs and our development to make them user friendly and affordable, and we’ve got the right equation for the marketplace.”

Among the earliest adopters and manufacturers of recycled plastics fiber-made rugs and home furnishings is Edison, NJ-based Fab Habitat . In 2009, Kanan Gupta and her husband, Suchin, launched the company “to produce durable, stylish home accessories that would be good for the home and even better for the planet.”

Many of Fab Habitat’s products today are biodegradable, or may be upcycled at the end of their lifespan. “We work to keep plastics from going into our oceans and waterways,” Gupta said. “And we ensure this through certifications.”

The plastic waste the company uses to make its wares is packaged into cubes that are then extruded into fibers that in turn are woven on jacquard machines into Fab Habitat’s “beautiful collections of ethical mats and rugs” and other home furnishings.

Additionally, Fab Habitat’s line is Goodweave certified, and the company supports the communities where its products are manufactured with several charitable programs.

Karastan’s Elan in oyster is woven with the company's exclusive ecofriendly EverStrand, a premium polyester yarn created from post-consumer recycled plastic water bottles.
“We feel products made from recycled materials are something we should offer and that the whole industry should be considering for the sake of the environment.“
GIOVANNI MARRA, NOURISON HOME
26

Fab Habitat sells its goods—which also include home accents and hammocks—directly to consumers via its website and retail partners. And more recently, the company has started expanding its to-the-trade service with more custom options for hospitality, residential and other commercial clients.

“We can do custom orders if there is volume,” she noted. “We’ve worked with condominiums, hotels and residential designers. We hope to build that side of our business as the industry continues to look for products that are transparent. People expect a premium, but not at the expense of the environment. Our mission is to source sustainable products that are of high quality but accessible to consumers.”

Like Calhoun, GA-based Mohawk Home, many major area rug players are finding success—some, albeit, at an incremental pace—in the recycled content-made rug category.

Oriental Weavers ’ (OW) Bauer collection is the company’s single current offering made of recycled PET polyester yarn. It spans 10 designs, all power-loomed.

“PET yarn is a highly sustainable material made from recycled plastic bottles,” the company noted. “This beautiful yarn has the look of wool but is much less likely to shed and easier to clean. The unique multilevel yarn system and dense pile offer surface interest and a nice tactile quality. And the warm neutral color palette and soft modern designs are a good fit for both rustic and sophisticated spaces.”

To promote the collection, OW’s design team created a chandelier made of recycled bottles to add to a central display of Bauer at the company’s Las Vegas showroom in time for Las Vegas Market this past July.

As it expands its broadloom product offering to meet growing customer demand, Kaleen Rugs is integrating

Oriental Weaver’s central display of its PET yarn Bauer collection in Las Vegas featured a chandelier made of recycled bottles.
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Kaleen’s indoor/outdoor performance collection Home & Porch is handwoven of UV-treated recycled polyester. Queens Court design shown.

recycled plastic fiber-made styles into its assortment. This includes indoor/outdoor performance collection Home & Porch, a grouping of 10 sophisticated designs, all of them handwoven of UV-treated recycled polyester for durability and stain resistance—making them well suited for both high-traffic interiors and stylish living spaces outdoors.

Kas Rugs offers a variety of recycled content-made qualities, some examples being: Dune, which is hand loomed in neutral shades; Chloe, a multi-texture flat weave that is handwoven; and Kauai, which is hand woven and hand spun of a jute and recycled polyester yarn blend.

“We are seeing the call out for ecofriendly and handmade products,” said Wendy Reiss, vice president of sales and national accounts. “Perhaps the two can be combined with unbleached or organic wool. We are weighing that for fall intros right now. It is still in development.”

Loloi Inc. has been working hard behind the scenes for the past several years to continue improving its sustainability efforts, “and our Sinclair collection, which is part of the Magnolia Home x Loloi Rugs program, is an example of the direction we are heading in,” said Austin Craley, vice president of sales.

He continued: “Since its introduction at the recent April High Point market earlier this year, our current inventory commitments already exceed saving the equivalent of nine million bottles from recycling.”

If not for the actual rugs, then for the pads and/or backing systems of rugs and mats. That’s the approach some rug companies are taking for now, for varied reasons, with recycled content for their products and production.

Chilewich, a domestic manufacturer of USA-made performance rugs for the upscale consumer segment, designers and hospitality uses postconsumer recycled polyester in the production of its proprietary BioFelt backing system for installed flooring—including rolled goods for wallto-wall use and floor tiles—for its Contract division.

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InDEPTH | RECYCLED PLASTIC
The Sinclair collection, which is part of the Magnolia Home x Loloi Rugs program, is power-loomed of a 100% polyester pile and is machine washable.
FIBER RUGS
“Since its [Magnolia Home x Loloi] introduction earlier this year, our current inventory commitments already exceed saving the equivalent of nine million bottles from recycling.“
AUSTIN CRALEY, LOLOI

InDEPTH | RECYCLED PLASTIC FIBER RUGS

it will include more recycled content and more rapidly renewable content than the current version. It will also require less energy to manufacture and result in flooring products that weigh 74% less than our current BioFelt-backed flooring, making it much less resource-intensive to package and ship.

“Preliminary environmental product declaration (EPD) evaluations of the new BioFelt system indicate that the lifetime carbon footprint of our installed flooring products will be reduced by 33% compared to that of our current system,” he added. Similarly, Ruggable—which launched in 2010 and designs and markets stylish machine-washable rugs for its in-house and designer-partner brands—told RUG INSIDER it seeks to “use recycled materials whenever possible.” Currently, its Cushioned Rug Pad is made with over 70% recycled material, and its Classic Rug Pad is made with over 50% recycled materials.

Ruggable’s pieces are all machinewashable, stain-resistant, non-slip, and interchangeable due to the two-part system: Rug Pad and Rug Cover.

With manufacturing facilities in Los Angeles, Bedford Park, IL, and Charlotte, NC, the company custom-makes each individual rug order. It believes “ethical and eco-friendly manufacturing should be a requirement for all production systems.” And as part of this ethos, Ruggable has partnered with OneTreePlanted to plant 100,000 trees this year to offset our carbon footprint “in order to avoid overproduction and waste.”

As for its rugs, not yet. “We have not yet been able to incorporate recycled plastics into our yarns without introducing phthalates, which we do not allow in our products, or compromising on durability, longevity, and performance,” CEO John McPhee

explained to RUG INSIDER. “It’s a work in progress.”

But through recent investments for new equipment and refinements to the BioFelt design, Chilewich recently developed a new version of BioFelt. Slated for introduction in early 2024,

30
IMAGES COURTESY OF THEIR RESPECTIVE COMPANIES. All pieces in Ruggables’ two-part system of Rug Pad and Cover are water-resistant, stain-resistant, and machine-washable.
“As part of our ethical eco-friendly ethos, Ruggable has partnered with OneTreePlanted to plant 100,000 trees this year to offset its carbon footprint.“

Classic & Modern Designs from Around the World Woven by Turkmen Families in Afghanistan

TURKMEN RUGS INC. 1898 Solano Avenue, Berkeley, CA 94707 (415) 702-5040 | www.turkmenrugs.net
SEPTEMBER 9 - 11, 2023

DISCOVER MORE AT FALL MARKET

SEPTEMBER 18–20, 2023

This September’s must-attend event gives you access to the leading

3284 SATURN CT NORCROSS, GA 30092 WWW.LIBERTYRUGS.COM 770 416-1060 Design 1423-A Design 2217-A Design 1288-A1 Design 2214-A SEE US AT SEPTEMBER 9 - 11, 2023

COLOR STORY

When we called for mega-chromatic floor fashion we found ourselves awash in dazzling palettes and artistry. Our lede image highlights Jan Kath’s Polonaise Eastcote Sky in wool and silk. Inspired by works created by royal weavers to the 17th century Shah of Iran, the collection is kaleidoscopic and elegant.

Zollanvari’s Walk on the Wild Side collection is—well—wild: “Really all our carpets are about COLOR, so it’s difficult to narrow it down to a few!” says Reza Zollanvari.

Kalaty’s hand-knotted zero-pile Talora collection features fresh, eye catching palettes applied to intriguing global patterns and graphic tribal motifs. “We are always searching for new and creative ways to use color on updated-traditional designs or on something more edgy and modern,” explains Ariel Kalaty.

“Color can be an expression of one’s emotions, feelings, personality, etc. and also can evoke a strong response on an almost unconscious level,” says Tamarian’s Ned Baker. “We strive to inspire a strong connection to our rugs by helping customers find ‘their’ palette that connects on this visceral level. Whirl Multi (Nepal) is a great example of color unleashed; featuring 17 colors in pure wool, overspun and hand knotted for beautiful texture with great light movement and reflection.”

We hope you enjoy our Color Story, with all of its twists and happy endings.

34 1 InFOCUS | COLOR STORY
2
35
1. Polonaise Eastcote Sky by Jan Kath | jan-kath.com 2. Whirl Multi from Tamarian | tamarian.com 3. Kalaty’s Talora TL-669 | kalaty.com 4. Brookhaven UT013 from Bokara | bokara.com
InFOCUS | COLOR STORY
3
5. Entry by Alicia D. Kesheshian | adkcarpets.com
4
“I am a believer that color affects people’s moods.“
5
LILLY PULITZER
6. Zollanvari’s Exotic Jungle Beat 4b | zollanvari.com 7. Erased Persian Design 75243 from S&H Rugs | shrugs.com 8. Samad’s Malibu Reserve Topanga Aquamarine | samad.com 9. Utopia by Wool & Silk | woolandsilkrugs.com 10. Milo Teal by Harounian Rugs International | hrirugs.com 11. Anya 8885F Blue-Green by Feizy | feizy.com
InFOCUS | COLOR STORY 36
12. Art Resources’ Impression Multi SKU1103 | artresources.us
“Color. What a deep and mysterious language. The language of dreams.“
6 7 8
PAUL GAUGUIN
37 12 9 10
WASSILY KANDINSKY InFOCUS | COLOR STORY 11
“Color is a power which directly influences the soul.“

InFOCUS | COLOR STORY

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13. Prismatic PRS34 Black by Nourison | nourison.com 14. Lucy Tupu’s Weka Bay Purple | lucytupu.com 15. New Moon’s Fade Jewel | newmoonrugs.com
13 16 14
16. Momeni’s Simba Sim | momeni.com
15

AFGHAN BAZAR RUGS, INC.

SEE US AT

AFGHAN BAZAR RUGS, INC.

7371 K LOCKPORT PLACE, LORTON

VA 22079 USA

PHONE: +1 703 615 6564

MAIL: barak.afghanbazar@gmail.com

www.afghanbazaarrugs.com

PHONE: +49 (0)40 3600 8676

FAX: +49 (0)40 3609 8974

MOBILE: +49 (0)1608077755

MAIL: info@afghanbazarcarpets.com

AFGHAN BAZAR CARPETS GMBH

AM SANDTORKAI 34 20457 HAMBURG

GERMANY

AFGHAN BAZAR HALI KILIM VE TEKSTIL

LIMITED SIRKETI

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BLOCK NO: 8 IC KAPI NO: 13, CATALCA/ISTANBUL

TELEPHONE NO: - +90 5065590366

MAIL: abdullahqul@gmail.com

WHATSAPP NO: - +93 785 17 55 32

Last

Anwar Rugs

OAKLEIGH DRIVE, SUITE 100 EAST POINT, GA, 30344 (732) 351 0750 • www.anwarrugs.com
US AT SEPTEMBER 9 - 11, 2023
Designs. New
Fresh Merchandise for the Season. Featuring our modern Oushak, Khotan, Moroccan, & Afghani Serapi Rugs. We also do White, Silver and Chemical Wash.
1154
SEE
New
Colors.
year, our rugs stole the spotlight, becoming the unexpected ”front runners“ of The Rug Show. See you in September!

As the daughter of a rug wholesaler, I have vivid childhood memories visiting customers with my father, sitting on a stack of rugs while the men attended to business. There were rarely women present in these spaces—but it wasn’t until I joined the industry years later that this struck me as odd.

Aside from traditional artisan jobs such as carding, spinning, and weaving, men have historically assumed most roles within the rug industry. From manufacturing and importing to wholesale and retail, it’s safe to say that this is still the case today. Nonetheless, from my experience attending trade shows and working with rug dealers around the country, I’ve had the privilege of meeting many strong and interesting women who work hard and care deeply about rugs. Their vision, creativity and drive have spurred a refreshing shift towards creating a more dynamic and inclusive environment. Thus, we’re celebrating notable women who are making their mark on the rug industry, while inspiring the next generation in the process. From business owners to directors of sales and operations, each of these women share an affinity for exceptional rugs and offer their unique perspectives and struggles navigating a primarily male-dominated landscape.

42
InDEPTH | NOTABLE WOMEN MAKING WAVES
NOTABLE WOMEN MAKING WAVES IN THE RUG INDUSTRY
“Aside from traditional artisan jobs such as carding, spinning, and weaving, men have historically assumed most roles within the rug industry.“
JENNIFER SAMAD
Jennifer
Samad

KNOTS RUGS – LONDON, UK

What has been your experience as a female leader in a predominately male industry?

It’s been a challenging but rewarding journey making beau tiful hand-knotted rugs in a predominately male industry. It took some time for us to establish the brand and to be taken seriously as a female led rug company. While showing at Domotex, we have had many occasions when rug buyers would visit our stand asking for the man that owned the company! They couldn’t believe that a woman could be capable of owning and running her own rug company. They seemed to think that women only bought rugs, not made them. Thankfully, this has changed over the years as more women have come into the industry, but those attitudes are still out there. Juggling a young family while traveling and developing the business has also presented its own chal lenges but has made the success, we have had all the more rewarding.

What aspect of your job gives you the most satisfaction?

The most satisfaction I have is when we see our new collections arrive for the first time and witness how the meticulous attention to detail, we have put into the designs is reflected in the amazing execution by our production teams in Nepal and Jaipur. We are so lucky to have such talented artisans that interpret our work and with whom we've developed such strong relationships over the years. It’s also very rewarding knowing that we are contributing to keeping this ancient art of weaving alive.

What do you nd most challenging about your job?

As we are a small company, juggling all the aspects of the business is a challenge while trying to stay ahead of the

game in terms of innovation and design. You must wear many hats. Getting across the message that hand-knotted rugs are the best choice regarding sustainability in an evercompetitive market. We are a fair-trade company and as partners of Label Step, we adhere to the standards they set. The market is somewhat saturated by lower priced products. Communicating that real sustainability lies in the longevity of the product, and the investment that involves, is central to what we are about as a company,

Who do you draw inspiration from?

We draw inspiration from everything around us—from fine art, nature and our organic environment to sights seen in our daily life and glimpses of patterns on a wall. Based in London, we are surrounded by visual information and inspiration. It’s not unusual for the paint brushes to come out on a Saturday as we process what we have seen through the week. We collaborate with artists and designers and specialize in interpreting and recreating abstract art into high end rugs. We also work a lot with texture and materials to create interesting flatweaves full of rustic charm.

What career advice would you share with the next generation of women entering the industry?

Just go for it, don’t hold back, always follow your dreams, and show the rug industry what you can do.

“While showing at Domotex, we have had many occasions when buyers would ask for the man that owned the company! They couldn’t believe that a woman could be capable of owning and running her own rug company.“
BONNIE SUTTON
43
Bonnie Sutton

Anna Grace Augusto

OWNER OF AUGUSTO FINE RUGS – BOISE, IDAHO

What has been your experience as a female leader in a predominately male industry?

My experience as a female leader in an otherwise male dominated industry has mostly been positive. The industry is shifting with an increasing number of women on the owner side of the business. I can feel the shift. Early in my career, I did experience subtle displays of doubt in my capacity to excel at an owner level. This subtle doubt showed up in different ways at different times in my journey. There appeared to be a general perception that, perhaps because of my gender or age at the time, there was not the level of commitment or seriousness required to ensure long-term success. I imagine most women navigating in the rug industry, or any industry at large, have had this experience. With time and increased awareness, our industry seems to be adapting and embracing the shift.

What aspect of your job gives you the most satisfaction?

Personal connection to our client experience is my favorite aspect of what I do. I have initially structured my business to be boutique and personal.

What do you nd most challenging about your job?

The overall logistics in our industry are a challenge. I often feel at odds with the client experience I desire to deliver and the reality of the logistics that can impact our projects. A lot of resources and energy are funneled into trying to coordinate a balance between expectations and the realities of shipping, lead-times, damaged items etc. We work diligently to attempt to get in front of many of these complications, yet much of it still remains outside our control.

Who do you draw inspiration from?

There are so many talented individuals in our industry. I admire those who focus on creating and producing their own designs or taking on challenging projects. On the personal side, I draw inspiration from my parents. They were also business owners. They owned a funeral business in the small town in Idaho where I grew up. At an early age, I witnessed the joy and reward coupled with the relentless commitment and work required to manage a business. In addition, both of my parents were deeply involved in serving our local community. The spirit of service inside and outside the business is a formula I assign high value to. I have found service to be the key to a successful and fulfilled life.

What career advice would you share with the next generation of women entering the industry?

There are going to be many people offering advice on what you should and should not do in your business. While it is important to listen to others’ input and experiences, I have found that I must chart my own course. It is vital to have a keen sense of what you personally want out of life, and then move into what that looks like in your business. For me, this sense must be more complex than simply making money. With this developed compass, I can make the small and big decisions in my business with confidence and know that I am moving in the right direction.

44 InDEPTH | NOTABLE WOMEN MAKING WAVES
“The spirit of service inside and outside the business is a formula I assign high value to.“
ANNA GRACE AUGUSTO
Anna Grace Augusto

Renu Giri

VICE PRESIDENT AT ORIENTAL DESIGNER RUGS – ATLANTA, GA

What has been your experience as a female leader in a predominately male industry?

Yes, this is a male-dominated business and things were difficult initially. But I got a lot of support from Benny, who helped me in my journey from a mere homemaker to a businesswoman. If you know your job and go the extra mile for your customers, they will appreciate you. In my over 30 years of experience, most people have welcomed and encouraged me.

What aspect of your job gives you the most satisfaction?

I love making receivables… just kidding! Actually, doing rug selection and anticipating the trends—both in the short term and long run—gives me the most satisfaction.

What do you nd most challenging about your job?

Persuading our dealers to try new styles, colors, patterns, etc.—especially the ones that I feel are going to be

tomorrow’s best sellers. This industry has been steeped in traditional handmade rugs, making it sometimes hard to change this conservative mindset.

Who do you draw inspiration from?

My mother-in-law! After my husband’s passing away at an early age, she was the one who encouraged me to stand on my own feet.

What career advice would you share with the next generation of women entering the industry?

Success is perhaps 90% hard work and maybe 10% intelligence. Always be ready to learn as this process never ends, even in your 70s or 80s. If you are knowledgeable and look after your customers well, they will come around to admire you, despite being a female.

45 InDEPTH | NOTABLE WOMEN MAKING WAVES
Renu Giri

What has been your experience as a female leader in a predominately male industry?

I was born into the rug industry and have many memories of this world that has informed a lot of my life. As a child, my dad used to take me on home installation inspections as our weekend activity. I guess looking back it was a little odd and unusual, but I loved it.

When I started working for my father in my 20s in New York City, the industry was very different. My sister and I were one of very few women in the business. I realize women across several industries at that time found this a challenge. While it was noticeable, I never found it to be an obstacle. The rug business is small and family oriented. My colleagues were always very welcoming and took my opinions sincerely. To this day, I believe you have to exercise a sense of firmness and confidence as a woman in competitive workspaces, and that’s okay.

What aspect of your job gives you the most satisfaction?

Since most of my time during the week is dedicated to looking after the business end of our company, I enjoy when I get to engage in the more creative aspects of our work. Reviewing new products, working with my daughter on photoshoots, selecting colors, amongst other tasks are particularly gratifying. The artistic element of rugs is what drew me to the industry as a young woman so I try to always stay connected to that.

What do you nd most challenging about your job?

The culture of the industry and the way people do business has changed over the years and continues to evolve even now, and as a business owner you have to be willing to adapt with those changes. This can be a challenge as you can never really get too settled in your comfort zone.

Who do you draw inspiration from?

I was recently on a fashion designer’s website. She was older than me yet so stylish and fresh. She was cooking, spending time with family, making great original work. Those are the sort of women that inspire me. There’s really no one person. I think it’s wonderful to be able to be dynamic and passionate in whatever you are doing at that moment.

What career advice would you share with the next generation of women entering the industry?

Be bold, be fearless, and most importantly, trust your gut. My few regrets have been when I didn’t follow my intuition and listened to someone who told me I couldn’t do something. Be open to advice, but don't ignore your inner wisdom.

46
InDEPTH | NOTABLE WOMEN MAKING WAVES
“Be bold, be fearless, and most importantly, trust your gut. My few regrets have been when I didn’t follow my intuition and listened to someone who told me I couldn’t do something. “
ANDREA MOOMJY
Andrea Moomjy

What has been your experience as a female leader in a predominately male industry?

Women leaders may find themselves in the minority, with fewer female colleagues or role models to look up to. This lack of representation can sometimes lead to feelings of isolation or the need to work harder to gain recognition and respect. Female leaders in male-dominated industries may face stereotypes and biases that assume men are more suited for leadership roles. Overcoming these biases and proving their competence can be an initial hurdle.

Despite the challenges, women leaders in predominantly male industries bring unique perspectives, innovative ideas, and valuable contributions to their organizations. They inspire change and pave the way for more diversity and inclusion, benefiting both the industry and society.

What aspect of your job gives you the most satisfaction?

I am responsible for overseeing various departments, working closely with our sales team and ensuring optimal productivity and performance across the organization. One role that I enjoy the most is overseeing the buying and product development process, in which I ensure that the company acquires high-quality and diverse rugs to meet the needs of today’s market and preferences of its customers.

What do you nd most challenging about your job?

Producing, buying, and transporting high-quality rugs involves intricate manufacturing processes and logistics. Ensuring quality control, consistency in design, stock availability, durability, and overall quality throughout the production cycle can

be challenging, particularly when dealing with various suppliers, materials, and manufacturing techniques which are sometimes sourced from different countries. Staying informed about evolving consumer trends, design preferences, and lifestyle changes is crucial in the rug and carpet industry. Anticipating and adapting to shifts in consumer demand can be challenging, but it is essential to stay relevant and meet customers’ changing needs. Also, there is an increasing demand for sustainable and eco-friendly products. Addressing sustainability concerns, such as using eco-friendly materials, reducing waste, and adopting sustainable manufacturing practices can present challenges for companies in the rug and home décor space.

Who do you draw inspiration from?

I often draw inspiration from our customers and our sales team to create new and exclusive products and exploring different textures and materials, as they can be made from natural fibers like wool, silk, eco-friendly, or utilizing unique weaving techniques.

I also draw inspiration from nature and natural elements, architectural styles, art and design movements. Understanding cultural influences is also key as different cultures around the world have unique rug and carpet weaving traditions. I often find inspiration in the rich heritage and craftsmanship of these cultures, incorporating traditional motifs, patterns, and color palettes into today’s fashion and classic and signature styles.

What career advice would you share with the next generation of women entering the industry?

Invest in acquiring a solid foundation of skills relevant to the industry. This can include design skills, knowledge of textiles and materials, proficiency in technology, digital platforms, software, and familiarity with manufacturing processes. Continuously improve and update your skills to stay competitive and adaptable in a rapidly evolving industry.

47 InDEPTH | NOTABLE WOMEN MAKING WAVES
“Despite the challenges, women leaders in predominantly male industries bring unique perspectives, innovative ideas, and valuable contributions to their organizations. “
DIANA SAMUELS
Diana Samuels

Wendy Reiss

What has been your experience as a female leader in a predominately male industry?

I started as a rug buyer over 25 years ago. I remember my first day on the job was at the Atlanta market and I was surrounded by a lot of gentlemen in suits. I decided my time in this industry was going to go one of two ways: Either I was going to get run over or I was going to grab the bull by the horns. I am now a part of a company with many female leaders and role models. I love seeing more women involved in this industry and I look up to many (both male and female) who have made such an impact on me throughout the years.

What aspect of your job gives you the most satisfaction?

Working with such an incredible team of people: from corporate and management, to the sales representatives out in the field, all of it gives me great joy. I learn something from one of them each day. What a wonderful and engaging group of individuals!

What do you nd most challenging about your job?

It really depends on the day, month, and year, doesn’t it? I feel like we are in an ever-changing world in this industry and the home industry in general. So much has changed in just the last few years since covid, and in the 5 years and 10 years before that. Being one step ahead is always the goal and challenge.

Who do you draw inspiration from?

Besides the wonderful people I work with, I would have to say my Mom and Dad, who have owned their own businesses my whole life (and still do— my Dad turns 80 this year) and who have instilled a work ethic in me since a young age.

What career advice would you share with the next generation of women entering the industry?

Having worked in the rug industry now for over 25 years (in retail and management, then in buying and merchandising, then in wholesale), I would say that although it is challenging and ever changing, the rug industry has brought a lot of joy and a never-ending desire to learn. Don’t be intimidated by it and learn all you can about the history, people, stories, and traditions they derive from.

The rug industry’s future needs more youth, both female and male, to embrace it and take it to the next level. As women, we are often passionate about the important things in our life and rugs have been one of those things for me. This has made it an incredible career

48 InDEPTH | NOTABLE WOMEN MAKING WAVES
IMAGES COURTESY OF THEIR RESPECTIVE COMPANIES
“The rug industry’s future needs more youth, both female and male, to embrace it and take it to the next level.“
WENDY REISS

DESIGN TIME

From colors to soft goods, Interior Designers provide a roadmap, taking us from where the market is today to where it’s headed tomorrow. To check in on the beating pulse of interiors, RUG INSIDER sat with two founding members of A-list design firms to talk about how they utilize rugs in their processes.

We began our talks with Joelle Nesen , the creative force and business mind behind Maison Inc. Eschewing trends, the firm’s signature is luxurious interiors with a timeless feel. Maison recently expanded its team and opened a showroom that caters to discerning retail and design clientele.

49 InPERSPECTIVE
TIME
JOELLE NESEN OF MAISON INC.
Above, Design
Maison Inc.
by
Photography by: David Papazian

RI: What are some of your favorite types of rugs?

JN: I love a pale Oushak! They really are my favorite. I also love leopard print and rugs with a high-low pile.

RI: Recently, Maison seems to be more open to modern design.

JN: Maison as a firm is all over the map. One minute I’m pulling thick, plushy scrumptious blue rugs, the next minute I’m pulling flatweaves in tan. We are looking for the thing that speaks to the client, their vibe, and their home.

RI: What colors are you drawn to at the moment?

JN: Right now, we’re feeling a pull towards clay and burnt desert vibes with some apricot.

RI: Where do you go for rug inspiration?

JN: I like Google. I’m looking for something that jars an idea loose. I’ll also research what other high-end designers are doing such as Steven Gambrel and Michael Smith. I want to stay in touch with what the top of the top are doing.

RI: Do you prefer sourcing a ready-made rug, so you can see it and have it immediately, or if you have the lead time, custom?

JN: A little bit of both. If there are secondary and tertiary rooms, I’m happy to just grab something ready made.

Especially for clients who get a little fatigued after doing three or four custom rugs.

RI: When presenting rug ideas to a client, do you prefer digital renderings or samples?

JN: I like physical samples. I prefer a 1'x1' sample that I can lay flat and move around. Larger samples are big, bulky and hard to store.

RI: How important is broadloom to your practice?

JN: Very. I love to do wall-to-wall custom, handmade and broadloom. We do a lot of bound broadloom and roomshaped cut-to-fit, and tons of broadloom on stairs and bedrooms. Sometimes we’ll overlay something grassy cut to fit underneath with an Oushak, or a Moroccan on top.

RI: When you begin a new project at what point do you start thinking about rugs?

JN: We’re not a rug first company, but there’s generally something brewing in our minds, where we have a sense of texture, color, and weave. We know whether it’s going to be an antique or something new. There’s always something swirling as we’re doing our flat lays for our fabrics and furniture, then right at the end we make the rug decision.

50
Maison Inc, Khotan rug
“We’re not a rug first company, but there’s generally something brewing in our minds, where we have a sense of texture, color, and weave.“
JOELLE NESEN

TRAVIS WEEDMAN OF WEEDMAN DESIGN PARTNERS

Our second talk was with Weedman Design Partners (WDP), co-founded by Travis and Arielle Weedman. WDP’s work encompasses high-end residential and commercial spaces with a focus on collaboration. Clients are treated as partners, ensuring a harmonious melding of function and style.

RI: If a rug company wants to work with WDP, what’s the best way for them to connect and get fteen minutes of your time?

WDP: I think persistence can be good. An email and then a follow up email. A phone call is usually my least favorite way. It’s abrupt and sort of aggressive. Reaching out on LinkedIn on a professional platform is nice.

RI: On a new project, when do you start thinking about rugs?

WDP: Bringing materials early in the project can actually really benefit it. Even though you may not be ready for a rug, you can definitely draw inspiration early on in the project from materials including rugs. The more of the soft things that you bring in the beginning, at least for inspiration, I think benefits the entire project.

RI: What’s your search process for sourcing products?

JN: For the most part I would say magazines and online for inspiration. We follow a good amount of really creative social media and Instagram. I’m very visually driven. I’m just literally looking at images and then once something interests me, then I’ll do a little research and try to find out what it is and where it is.

51 InPERSPECTIVE | DESIGN TIME
Slate: Design by WDP Photography by: Josh Elliott Travis Weedman, co-owner of Weedman Design Partners. Photography by: Stark Photography

RI: How do you utilize rugs in your design schemes?

WDP: I like the rugs to be kind of a backdrop to the rest of the space. It’s the glue, versus the show. If you look at a lot of our interiors there isn’t really anything I think that is necessarily the show. It kind of all works well together, but I feel like the rug is the glue that holds an environment together. I certainly prefer all the furniture to be on the rug. Go big, or go home.

RI: Are you comfortable pulling the trigger on rugs, or other big ticket items solely from pictures on the Internet?

WDP: No. And most of our clients wouldn’t either. We will call showrooms in New York or LA and we will have a piece sent to Portland. On the big pieces it’s really important.

RI: How do you push back on sticker shock and help clients see the value of a luxury rug?

WDP: A lot of what we do is educating the client on what is quality, how it’s made, the people that are doing it, and how it affects the environment and how it’s gonna wear.

Sometimes you’re not gonna be able to change someone’s mind, but one of the best tools we have is educating the client. Just like I was educated early on in my processes, and it’s evolved. I appreciate higher quality, things that last a lot longer, things that are natural, that feel better.

Interior designers not only drive the market’s taste, they’re also invaluable partners to rug showrooms. Look for the next installment of “Design Time” as we continue the conversation with cutting-edge design firms.

weedmandesignpartners.com maisoninc.com

52
IMAGES COURTESY OF MAISON INC & WEEDMAN DESIGN PARTNERS
“ I like the rugs to be kind of a backdrop to the rest of the space. It’s the glue, versus the show … I feel like the rug is the glue that holds an environment together.“ TRAVIS WEEDMAN
Alameda House design by WDP
InPERSPECTIVE | DESIGN TIME
Photography by: George Barberis
Market Square & Suites • Salon • Plaza Suites • Showplace • National Furniture Mart Hamilton Properties • IHFC Floors 2 - 5 • InterHall • C&D UNDERFOOT & TOP OF MIND Discover the latest trends in rugs and floor covering with dozens of exhibitors.
KAS Rugs & Home Fall Market October 14 – 18, 2023 Spring Market April 13 – 17, 2024 #ANDMOREhpmkt | ANDMOREHighPointMarket.com (formerly DesignOnHPMKT/International Market Centers)
Capel Rugs Mother Ruggers
custom | contemporar y | trad it ional | AUBUSSON | SAVONNERIE | TIBETAN | A NT IQUE 201 -60 1 -00 4 0 | s ales@ bok ara. com Elegance h an d ma de ex t reme l y f ine handknotted | W OOL & SILK I SONA ANTIQUE | JS264 CA00 sinc e 1975
creator of the m ost beautiful rug s in the world 5 0 En t erpri se A ve N, Se cau cus , NJ 0 7 09 4 Elegance h an d ma de extreme l y fine handknotted | Wool & Silk SONA ANTIQUE | P2231 BL00 extreme l y fine handknotted Wool & Silk COSMOPALITAN | CT156 MU00 extreme l y fine handknotted | Wool GREENWICH | JPH02 BLRU extreme l y fine handknotted | Wool RENAISSANCE SAVONNERIE | S-137 IVGR BOK ARA. COM
3901 LIBERTY AVE. • NORTH BERGEN, NJ 07047 LOTFYANDSONS.COM • (201) 867-7733

September 9–11, 2023

September 9–11, 2023

Bringing people and artistry together for more than a decade, The Rug Show USA (TRS) returns to The Meadowlands Expo Center in Secaucus, NJ for 2023. Here’s what you need to know …

Bringing people and artistry together for more than a decade, The Rug Show USA (TRS) returns to The Meadowlands Expo Center in Secaucus, NJ for 2023. Here’s what you need to know …

he Rug Show 2023 will showcase exquisite classic, contemporary, antique and one-of-a-kind handmade designs from some of the industry’s most sought-after manufacturers and importers.

TThe Rug Show 2023 will showcase exquisite classic, contemporary, antique and one-of-a-kind handmade designs from some of the industry’s most sought-after manufacturers and importers.

PREMIER BRANDS

PREMIER BRANDS

Created and hosted by a collective of rug producers as a not-for-profit organization, The Rug Show is a unique wholesale shopping experience. The 2023 lineup features more than two dozen leading rug manufacturers in a single location, presenting an exceptional opportunity to see and source from an abundant collection of products.

Created and hosted by a collective of rug producers as a not-for-profit organization, The Rug Show is a unique wholesale shopping experience. The 2023 lineup features more than two dozen leading rug manufacturers in a single location, presenting an exceptional opportunity to see and source from an abundant collection of products.

VENUE

VENUE

The Meadowlands Exposition Center in Secaucus is New Jersey’s premier convention venue. Located five miles from Manhattan it is easily accessible to all major interstates. Parking is free. mecexpo.com

The Meadowlands Exposition Center in Secaucus is New Jersey’s premier convention venue. Located five miles from Manhattan it is easily accessible to all major interstates. Parking is free. mecexpo.com

AT A GLANCE AT A GLANCE

• 3 DAYS

• 3 DAYS

• 2 DOZEN PREMIER BRANDS

• 2 DOZEN PREMIER BRANDS

• WORLD-CLASS VENUE

• WORLD-CLASS VENUE

• LAVISH WELCOME PARTY

• LAVISH WELCOME PARTY

• ANTIQUE PAVILION

• ANTIQUE PAVILION

• MORNING TEA/BAKLAVA

• MORNING TEA/BAKLAVA

• TO THE TRADE ONLY

• TO THE TRADE ONLY

ANTIQUE RUG PAVILION

ANTIQUE RUG PAVILION

This fall welcomes the return of the exclusive Antique Pavilion @ The Rug Show. Showcasing the very best in antique rugs and carpets from collections curated by experts. New exhibitors for 2023 include Royal Antique and Soheil Oriental Rugs.

This fall welcomes the return of the exclusive Antique Pavilion @ The Rug Show. Showcasing the very best in antique rugs and carpets from collections curated by experts. New exhibitors for 2023 include Royal Antique and Soheil Oriental Rugs.

SHOW PARTY

SHOW PARTY

Visitors and exhibitors will be treated to a lavish welcome party on Sunday, September 10, 2023 at 6:30 pm. The Rug Show will host an authentic Persian dinner with live entertainment by the Jon Thomas Jazz Band, Bellydance performance, and much more. This amazing soirée will be held in the lobby of the Harmony Suites Meadowlands, adjacent to the Meadowlands convention venue. After-party transportation to the city will be available.

Visitors and exhibitors will be treated to a lavish welcome party on Sunday, September 10, 2023 at 6:30 pm. The Rug Show will host an authentic Persian dinner with live entertainment by the Jon Thomas Jazz Band, Bellydance performance, and much more. This amazing soirée will be held in the lobby of the Harmony Suites Meadowlands, adjacent to the Meadowlands convention venue. After-party transportation to the city will be available.

Attendees should RSVP for the party in conjunction with event registration via the Eventbrite link at therugshow.com.

Attendees should RSVP for the party in conjunction with event registration via the Eventbrite link at therugshow.com.

SHOW HOURS

SHOW HOURS

SEPTEMBER 9-10

SEPTEMBER 9-10

9AM-5PM

9AM-5PM

SEPTEMBER 11

SEPTEMBER 11

9AM-3PM

9AM-3PM

REGISTRATION & INFO

therugshow.com #therugshow

57 InSTYLE | THE RUG SHOW
REGISTRATION & INFO therugshow.com #therugshow
57 InSTYLE
| THE RUG SHOW
AT A GLANCE AT A GLANCE

TRS EXHIBITOR DIRECTORY

MEADOWLANDS

EXPOSITION CENTER

Afghan Bazar

Alpine Rug

Amjadi Trading Co.

Andkhuy Rugs

Anwar Rugs

Arsin Rug Gallery

Art Resources

Kalaty

Kehkashan Rugs

Liberty Rugs

Momeni

Neman International

Palazzo Carpets

Royal Antique

S&H Rugs

Salim Trading Inc.

Sam Shamouilian Inc.

Shalom Brothers Inc.

Soheil Oriental Rugs

Turkish Carpet USA

Turkish Rug Company

Turkmen Rugs

Turquoise Mountain

September

“The NY/NJ metro area is the largest Oriental rug market of vendors, dealers, manufacturers, designers, and wholesalers, the fashion center and culture hub. This is where you can find the largest up-to-date inventories of hand-knotted rugs from around the globe.“

58
InSTYLE | THE RUG SHOW
S&H RUGS, VETERAN EXBHITOR OF THE RUG SHOW S&H Rugs, The Rug Show 2022
59 59 59
turkishrugco.com
InSTYLE
THE RUG SHOW ART RESOURCES
artresources.us
TURKISH RUG CO. Turkish Old Wool (L)
Turkish Tulu (R) EXHIBITOR
|
Atlas SKU 1716 (L)
Atlas SKU 1724 (R)
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RUGS Adonia
libertyrugs.com Adonia
LIBERTY
B-103-B (L)
1403-B (R)
SHALOM Cambridge B1-Blue (L)
shalombrothers.com Ella EL-44 (R)
57 InSTYLE | THE RUG SHOW KALATY Amalfi AF-125 (L) kalaty.com Magnolia MG-185 (R) EXHIBITOR S&H Rugs 74612 Birds of Pardise (L) shrugs.com 74928 Shiraz Design (R)
III/2023 ■■■ SN-FACHPRESSE HAMBURG Sabrina Voecks C 31467 · III | 2023 www.carpet-mag.com COVER STORY PAGE 50 OBJECT CARPET: MEDITERRANEO Inspired by nature – 100% recyclable INTERVIEW OF THE MONTH PAGE 62 JOI-Design, Hamburg Europe‘s major business magazine for area rugs www.carpet-mag.com THE CARPET HOME NEWSLETTER Register for free: bit.ly/carpethome-newsletter-en
3901 LIBERTY AVE SUITE 10 NORTH BERGEN, NJ 07047 201-866-0909 JEFFREY@MODRENRUGS.COM
Savonnerie Rugs Larger than 9 x 12 Round Aubusson & Savonnerie Rugs Savonnerie 9 x 12 and Smaller Aubusson Rugs 10 x 14 and Larger Aubusson Rugs 9 x 12, 8 x 10 Aubusson Rugs 6 x 9 and Smaller Vertical Tapestry Square(ish) Horizontal Tapestry
/
www.ModRenRugs.com
Transitional and Oriental Rugs Vintage – Antique Rugs & Tapestries Runners & Long
Narrow
North America’s Only Quarterly Trade Magazine for Area Rugs. Advertise in Rug Insider Magazine. Call or email Peter Woodaman peter@ruginsider.com | 603-387-6477 | ruginsider.com

September 9–11, 2023

The third edition of COVER Connect New York (CCNY) takes place at the Metropolitan Pavilion and The Altman Building in Manhattan on a grander scale than ever before. Here’s what you need to know …

COVER Connect 2023 will expand across two connected neighboring venues featuring a greater range of select dynamic brands and even more incredible rugs. The annual fair—curated and hosted by COVER magazine—is viewed by many in the industry as an opportunity not-to-be-missed.

EXPANDED ROSTER

The 2023 lineup features 37 of the most esteemed rug companies. All 22 of the brands involved in the 2022 edition return this fall, plus more than ten newcomers join the show. The exhibitors have been carefully selected to ensure a wide variety of production and styles, all under one roof, from the best rug brands around. COVER Connect New York brings to Manhattan premier production from Nepal, India, Turkey and Afghanistan. The most sought-after traditional, transitional and contemporary rugs are presented in an exclusive setting designed to facilitate meaningful business and networking opportunities.

VENUE

Two neighboring venues, the Metropolitan Pavilion and The Altman Building are conjoined halls with convenient single entrance and registration. metropolitanevents.com | www.altmanbldg.com

ROUND TABLE DISCUSSIONS

COVER magazine Editor, Lucy Upward will host a series of Round Table Discussions, hosted in partnership with Label STEP, in the COVER Lounge during the show.

SHOW PARTY

Visitors and exhibitors are warmly invited to join the CCNY team for drinks and canapes at the show party, hosted in partnership with Label STEP, on the evening of Sunday September 10, 2023. The address for the venue—a private bar, with an open-air terrace, in a Manhattan hotel—will be shared with visitors at the show and RSVP can be completed upon registering to attend CCNY 2023.

• 3 DAYS

• 37 PREMIER BRANDS

• EXPANDED NYC LOCATION

• LAVISH WELCOME PARTY

• ROUND TABLE DISCUSSIONS

• COFFEE BAR

• TO THE TRADE ONLY

SHOW HOURS

SEPTEMBER 9-10 9AM-5PM

11

65 InSTYLE | COVER CONNECT NY
SEPTEMBER
9AM-1PM REGISTRATION & INFO thecoverconnect.com #coverconnect
AT A GLANCE

CCNY EXHIBITOR DIRECTORY

“After visiting in 2022, we realized that Cover Connect NY has become one of the leading rug showcases in the US for high-end handmade modern design rugs. We believe that Paulig’s style of handwoven carpets fill a key gap, and that our carpets complement the offerings from the other exhibitors.“

66
BUILDING MAIN FLOOR A01 ASIA MINOR CARPETS A02 PACIFIC COLLECTION A03 HAROUNIAN RUGS INTERNATIONAL A04 BOKARA RUG COMPANY A05 ARIANA RUGS A06 SAHAR CARPETS A07 PAULIG A08 JAN KATH DESIGN A09 REBEL CARPETS A10 TIBET RUG COMPANY A11 ELIKO RUG GALLERY A12 ASHA CARPETS A13 WENDY MORRISON DESIGN A15 LABEL STEP A17 KNOT & CO.
PAVILION M01 DESIGN MATERIALS INC. M02 SUMAQ ALPACA M03 HARCOURT COLLECTION M04 CARAVAN M05 ZOLLANVARI M06 RUG & KILIM M07 PAMPAS LEATHER M08 FRENCH ACCENTS M09 STARK STUDIO RUGS M10 ANADOL RUG CO. M11 BATTILOSSI M12 RUG ICON M13 LAPCHI M14 CREATIVE TOUCH M15 TISSAGE M16 WOOL & SILK M17 TAMARIAN M18 JAIPUR LIVING M19 KNOTS RUGS M20 SAMAD RUGS M21 KIRKIT RUGS M22 NEW MOON M23 CREATIVE MATTERS
ALTMAN
METROPOLITAN
PAULIG, NEW CCNY EXBHITOR
Creative Touch, COVER Connect NY 2022
Wool & Silk, COVER Connect NY 2022

BOKARA RUG CO. Canterbury (L) bokara.com Sona Antique (R) Altman Building A04

SAMAD RUGS Catalina (L) samad.com Brio (R)

Metropolitan Pavilion M24

67 InSTYLE | COVER CONNECT NY
EXHIBITOR
68 TAMARIAN
tamarian.com
EXHIBITOR ZOLLANVARI Crystalia (L) zollanvari.com Flower
(R) Metropolitan
M05
Portal (L)
Flow (R) Metropolitan Pavilion M17
Meadow
Pavilion

HAROUNIAN RUGS INTL Twilight (L) hrirugs.com Splendid (R) Altman Building A03

WOOL & SILK

woolandsilkrugs.com

Metropolitan Pavilion M16

Arctic Sea gold (L)

Arctic Sea silver (R)

69 InSTYLE | COVER CONNECT NY
EXHIBITOR

TRENDWATCH

High Point Market

Hand-knotted, low-pile area rugs dominate at the close of 2023. Most examples have a worn appearance—think stonewash or sun-washed—which makes them a shoo-in for heavily trafficked areas in the home. Yarn combinations combine Tibetan wool and silk at the higher price points; look for wool and cotton in the mid-range. Texture is as engaging as color. The knots vary in size, so colors appear in soft focus. Plus, look for hand-serging and fringe treatments.

These low-pile designs are especially topical, as they look amazing in Modern Farmhouse interiors. Here, homeowners are looking for neutrals that complement the matte black and natural wood finishes and stone treatments that give their homes a distinct character.

The Fall 2023 edition of TrendWatch explores the staying power of pastels; for the seasons ahead, the focus is mid-tones spanning pinks and peach to water blues and happy purples. These charming, dynamic, and upbeat colors prove especially versatile across all textiles and decorative categories.

“Lore” is a micro-trend I’m tracking at the close of 2023—here, folk tales, parables, and fables bring storied charm to interiors. In area rugs, for instance, the trend appears in Gabbeh designs. Geometrics that loosely reference quilting patterns are part of Lore, too. But rather than present as quaint and nostalgic, these geometrics play with scale to bring modern artistry to interiors.

RUG INSIDER touches in with Julie Smith Vincenti, Nine Muses Media, who curates the Fall 2023 edition of ANDMORE’s TrendWatch program at High Point Market. #HPMKT

Unique Loom | Gabbeh 

Filled with muted, neutral colors with blues, creams and tans, this family of rugs provides a touch of primitive art with the windswept feel of coastal colors.

New Moon | Bonaire 

Steeped in the traditions of Polynesian art, this ornate, graphic design exudes 'mana,' the pervasive magical power. Hand-knotted Tibetan wool with Chinese silk.

KAS Rugs | Cove 3006 

Vivid tropical and oral palm designs hand tufted of dense ne wool with hand carved dimensional details.

Inside MARKETS | TREND WATCH HIGH POINT
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Kaleen | Sikri 

Sikri boasts a sun-washed look … almost water-colored presence that transitions beautifully with any décor. Hand-knotted construction with hand serging.

 Amer Rugs | Anna

This beautiful rug narrates the tale of age-old artistry comprising hand knotting techniques. Low pile with added fringe on either end for style. Handmade with New Zealand wool.

Loloi | Varena 

The hand-tufted 100% wool Varena Collection alternates thick and thin wool yarns that bring its bold design to life.

Jaipur Rugs | Postorganic 

Rectangular Bamboo silk and wool rug by designer Marialaura Rossiello Irvine is inspired by nature and architecture context.

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71

InSTYLE | MARKETS

NOURISON | nourison.com FEIZY | feizy.com 72
High Point Market October 14-18, 2023 highpointmarket.com
MOMENI | momeni.com SAFAVIEH | safavieh.com 73 High
October 14-18, 2023 highpointmarket.com
Point Market

Kalaty Launches New Quick-Custom Program

Fiber-Shield Fast-Kleen Products Earn High Satisfaction Rating

The launch of FIBER-SHIELD’s FAST-KLEEN products has been extremely successful with its outstanding cleaning abilities and 1,4 - Dioxane free cleaning formulas for carpeting, and furniture. A version of the formula for clothing is soon to be released.

FIBER-SHIELD INDUSTRIES, INC. has developed PFAAS-free formulas for carpet and fabric treatments that provide water, soil and stain repellency since its inception and has already several registrations with California’s DTSC.

Unlike other products, FIBER-SHIELD INDUSTRIES, INC.’s products provide more stain repellency that others that were tested and are priced competitively. In addition to competitive pricing, the company maintains a large inventory on hand and is able to ship out stock items 97% of the time within 24 hours (business days).

Join the long list of satisfied customers by calling 631-345-0240 and ask for Howie at extension 133 or Stephanie at extension 130.

fiber-shield.com

Kalaty Rug Corporation debuted Quick-Custom, its newest dealer program at the Las Vegas summer market. Quick-Custom offers fast access to virtually any custom-size rug up to 50 feet long from three new transitional artisanal Lori-Loom™ weave broadloom-style collections: Bowery, Hudson and Lennox.

Ideal for homes as well as for a variety of commercial installations—offices, hotel rooms, common areas and more—each of the three collections in the program features versatile multitextural weaves that are hand-loomed in a combination of premium wool and Silkette™ yarns in popular colorways. All QuickCustom rugs are serged by hand, not by machine, another example of the superior attention to detail inherent in all fine Kalaty products. In addition to custom-sizes, Kalaty offers the following in-stock sizes of the Bowery, Hudson and Lennox collections: 2x3, 6x9, 8x10, 9x12, and 10x14.

“We are excited about bringing this program to our dealers because Quick-Custom truly offers custom rugs without the wait,” says Ariel Kalaty, a company spokesman. “In addition to the always-in-stock sizes of Bowery, Hudson and Lennox kept at our USA warehouse, we can produce rugs of any size up to 50 feet long from any of the three collections and quickly deliver these custom artisan-made rugs.”

kalaty.com

Fiber-Shield® ecofriendly cleaners’ fast-penetrating formulas effectively and easily removes tough stains from furniture fabrics and carpets. Works on fresh pet stains, red wine, blood, lipstick, motor oil, coffee, mustard, and more.

74 Insider NEWS | WHAT’S LOOMING
Clockwise from top left: Bowery, Lennox and Hudson

Carpet Week Hamburg , Sept. 11 – 17

The third Carpet Week Hamburg takes place September 11 – 17 in the warehouses and showrooms of 36 Hamburg carpet suppliers— from small specialist merchants to full-service dealers. Attendees should expect a diverse array of goods on display including carpets, flatweaves and accessories from all the main countries of origin. Look for diversity in styles from classic and modern Afghan rugs and modern South Persian nomad rugs to antiques and individual pieces with classic patterns, including hand-made collections and premium designer pieces. Exhibitors’ warehouses and showrooms will be open Monday to Friday from 10:00 AM – 6:00 PM during Carpet Week; weekend visits by appointment. carpet-week.com

Persian Gallery New York Preps for Fall

Persian Gallery New York (PGNY) heads into the fall market season with a great assortment of recently acquired antique rugs and European tapestries. Visit the company’s New Arrivals section at PGNY.com.

Don’t miss the expanded Buy It Now section, an enhanced Advanced Search function, plus new blog posts, and additions to the Reviews & Testimonials section. Browse the full PGNY collection online or contact info@pgny.com, call 212-683-2699 for special requests.

75 Insider NEWS | WHAT’S LOOMING Metro Rug Repair IN THE HEART OF NYC Metro Rug Repair Inc. 39 East 31 Street, 2nd Floor New York, NY 10016 I Buy & Sell Shabby Chic Rugs! 917-326-1030 Metrorugrepair@outlook.com BICHOUPAN RUG CORP. KERMAN RUGS ARE OUR SPECIALTY! 3901 L IBERTY AVENUE , S UITE 4, N ORTH B ERGEN , NJ 07047 C ELL : 516-906-1919 T EL : 201-271-9393 FAX : 201-271-9395 E - MAIL : BICHOUPANRUG @ AOL . COM WWW. BICHOUPANRUGS . COM
© Jonasweinitschke Dreamstime.com
(201)863-8888 www.teppteamusa .com Your resource for fine hand-woven rugs 76 (215)338-6515 (800)372-3366 MaterialConcepts.com Tyvek® is a registered trademark of DuPont™ for its brand of protective material. RUG WRAP made from your choice of water-resistant and breathable DuPont™ Tyvek® or waterproof SuperTough Rug Wrap ALSO IN STOCK: • KRAFT PAPER • POLY TUBING Suppliers to the Rug and Home Furnishings Industries Since 1999
Insider GUIDE | ADVERTISERS INDEX Advertising PACKAGE DEALS BE SEEN! ADVERTISE IN RUG INSIDER ruginsider.com/advertise 78 Web + Print = SAVINGS Advertiser Page No. Afghan Bazar Rugs 39 Anwar Rugs 40 Apadana 29 Atlanta Market 32 Arsin Rugs 29 Art Resources 1 Azad USA 12 Bichoupan 75 Bokara Back Cover Davoodzadeh & Son 22 Exquisite Rugs 2/3 Feizy Rugs 7 Fiber-Shield Inside Back Cover Advertiser Page No. High Point Market 53 HRI 6/7 Jerry Livian Antique Rugs 20 Kalaty Rug Inside Cover/79 Liberty Oriental Rugs 33 Lotfy & Sons 57 Material Concepts 76 ModRen Rugs Inc. 63 Momeni 11 MSM 6 Neman 38 Nourison 15 Oriental Designer Rugs 24 Advertiser Page No. Persian Gallery New York 77 Advertiser Page No. S & H Rugs 4 Samad 18/19 Shalom Bros. Inc. 21` Tamarian 5 Tepp Team 76 The Rug Show 10/80 Turkmen Rug 31 Turkish Rug Co. 41 Turquiose Mountain 17 Wool & Silk 13 Zollanvari 22
LAS VEGAS NEW YORK HIGH POINT KALATY.COM ADANA COLLECTION ARTISANAL HANDCRAFTED RUGS HIGH POINT MARKET OCTOBER 15* – 18 IHFC, G369 *Opens early Friday, October 13 Closed Saturday, October 14 THE RUG SHOW SEPTEMBER 10* – 11 MEADOWLANDS EXPO CENTER SECAUCUS, NJ *Closed Saturday, September 9

MEET OUR EXHIBITORS

KALATY – MOMENI INC. – SHALOM BROTHERS

S & H RUGS – ART RESOURCES – LIBERTY ORIENTAL RUGS –

TURKISH RUG CO. – ANDKHUY RUGS AMER RUGS –

SALIM TRADING – TURKISH CARPETS

ALPINE RUG – NEMAN INTERNATIONAL – AFGHAN BAZAR RUGS

KEHKASHAN RUGS - ANWAR RUGS - AMJADI TRADING with more exhibitors to come!

MEADOWLANDS EXPO CENTER NJ

@ THERUGSHOW | THERUGSHOW.COM
SPECIAL
The Rug Show is a non-pro
t organization.
RATE

Tough Stains Have Met Their Match

Here is a proven, made-in-the-USA, water-based spot cleaner, ideal for water-safe carpeting.

FAST-KLEEN removes the toughest water- and oil-based spots and stains, without solvents or VOCs. Motor oil, soy sauce, pet messes, coffee—bring it on!

And it is available in two convenient platforms: a dependable squirt bottle and bag-on-valve spray.

Carpet and rug professionals: here is a 100-percent green, professional-strength spot and stain remover that works fast on the toughest stains. WE

GUARANTEE IT, OR YOUR MONEY BACK!
Introducing Professional Grade FIBER-SHIELD® FAST-KLEEN spot cleaner. One-Stop Spot Remover Professional Grade Water-based, Green Formula ZERO VOCs or Solvents 631-345-0240 www.ber-shield.com
s in ce 1975 BOK ARA. COM cre at or o f the mos t b eau ti f ul r ugs in th e w orl d cust om | c ontempora ry | tra d itio n al | AUBU SS ON | SAV ONNERIE | TI BET AN | ANTI QUE 5 0 En t erpri se A ve N, Sec a ucu s, NJ 0 7 09 4 | 201 -60 1 -00 4 0 | sale s@bok ara. com Extremem l y fine handknotted | w ool | GREENWICH | GU012 GYBL Elegance h an d ma de
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