ROMA SEVEN 2013 VETERANS ROMA SEVEN CUP 2013 VETERANS 10’S INTERNATIONAL RUGBY TOURNAMENT 7th Memorial “Renato Speziali”
16 teams at the 12th International Invitation Roma Seven Cup 8 teams at the 5th International Invitational Roma Seven Ladies Cup 8 teams at 7th International Vets Memorial R. Speziali Cup (over 35) 3th Memorial Giorgio De Angelis 3 days of Great Rugby 500 players from 5 continents The amazing frame of the City of Rome The hospitality village The business village The Roma Seven Party The Gala Dinner 3
Veterans Roma Seven Cup final: Chester Williams ( GUEST PLAYER) in action
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Veterans Roma Seven Cup 2013 Memorial Renato Speziali The Best Veterans Teams of Rugby 7 expected in Rome, capital of sports
Namau
Very Original Old Rugby Roma
Wooden Spoon Veterans (UK)
Lazio Old Rugby
Old Rugby Civitavecchia
Catania Old Rugby
Italian Lawyer National Team
Petrarca Padova Old Rugby
Moscow Lads (RU)
Rovigo Old Rugby
Old Rugby Frascati
Gameface Pacific Chief
Red & Blu Veterans
Wanderland International RFC
Racing Verbier RFC
Tevere Old Rugby
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NAMAU C
HAMPION
S 2012
Veterans Roma Seven Cup: Gold book 6° edition 2012 Namau 5° edition 2011 Namau 4° edition 2010 Namau & Original Very Old Rugby Roma (ex-aequo) 3° edition 2009 Namau 2° edition 2008 Original Very Old Rugby Roma 1° edition 2007 Unione Rugby Capitolina Veterani 9
Roll of Honor
Major Sevens Tournaments Hong Kong Sevens
China
Roma Seven
Italy
Middlesex
England
Dubai Sevens
Emirates
London Sevens
England
Safari Sevens
Kenya
N. Mandela Sevens
South Africa
Glasgow
Scotland
Las Vegas Sevens
USA
NZ Sevens
New Zealand
Melrose
Scotland
Tokio Sevens
Japan
Gold Coast Sevens
Australia
Punta del Este
Uruguay
Kinsale Sevens
Ireland
Rugby 7 and the “Roma Seven” Rugby Seven will be inserted in the
Olympics starting from Rio de Janeiro 2016
Rugby Seven originated in Melrose, Scotland, in 1883. Since then, Rugby Seven has grown in popularity as rugby 15 with a constantly increasing interest.
Today the IRB Sevens World Series have an audience of 850 million - + 24 million each year - carried by 31 different broadcasters - in 16 languages - in more than 152 countries Roma Seven, the most important Sevens in Italy, has become year by year the “must” tournament to participate in, third in Europe and ninth on the World circuit.
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Roma Seven 2013
World’s Best Sevens Teams in Rome, capital of sports Australia 7
Argentina 7
New Zealand Metro
Kenya 7
France 7
Italy 7
Spain 7
Georgia 7
Fiji Uprising
Samurai RFC
Ukraine 7
Netherlands 7
British Army ARU
Golden Lions SA
Stellenbosch SA
Gilbert Stoned Pups
Kooga Wailers
Melrose RFC
Germany 7
Languedoc FFC
Kuban RFC (Russia)
Seven Kings of Rome
Belgium Barbarians
Marauders
Clandestinos ARG
Atlantis Seven USA
Mel’s Exiles
Froggies
Roma Seven Cup: the Gold Book 2012
Roma 7 Invitation
2011
Roma 7 Invitation
2006
Stellembosch SA
2010
Australia 7
2005
Samurai RFC
2009
Roma 7 Invitation
2004
Italia 7
2008
Felpharma British Army ARU
2003
Samurai RFC
2007
KooGa Wailers
2002
Lottomatica Roma
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Roma Testimonial of
Seven
Roma Seven’s Guest Stars: Our dream Team
Waisale Serevi
Ben Gollings
the Fijian “maestro” of Rugby 7s, a real icon
IRB best Seven Player 2006, World Top Scorer, former England7s captain
Ollie Phillips
Collins Injera
IRB Best Seven Player 2009, England7
Top Try Scorer IRB Sevens World Series 2008- 2009 Kenya 7
Alefeke Pelenise
IRB Best Seven Player 2007 All Blacks 7
Tomasi Cama
IRB Best Seven Player 2012, All Blacks 7
DJ Forbes IRB Best Seven Player 2008, current All Blacks 7 captain
Gordon Tietjens The strongest ever Rugby7s coach Coaching All Blacks7 since 1994 15
DJ Forbes e Fritz
Lee, two All Bl
acks in action
The Roma Seven Village The Hospitality Village will be lodged close to the venue. This is an exclusive area devoted to the guests of the event. The Village, a unique location, makes it possible to organize promotional events, Corporate Hospitality and meetings as well as arrange special areas with high exposure The Village, open throughout the event, is a point of reference for partners, insiders and the general public attending the tournament A food and beverage service with music will be provided during the event.
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Roma Seven, a Worldly Sports Frame Following the best British tradition, a Gala Dinner for more than 250 people will be served at the Vip Village tribune A unique and prestigious opportunity to “spoil� your customers, establish new business connections and live up new synergies Roma Seven Committee selects each edition a charity project to co-operate with.
Roma Seven Party: Sport and Worldly Life The eagerly awaited, exclusive celebration will conclude the International Rugby Seven Tournament. Representatives of Rome’s jet set will parade at the Vip Village. Following the International Tennis Tournament and the “Piazza di Siena” horse show, the Roma Seven Party closes the great sports and worldly events of the Capital. The event will be the occasion to combine a unique and traditionally important sports like rugby and the world of entertainment. The party will start at the end of the awards ceremony, with seven DJs and endless champagne. An internationally renowned music star will most likely participate
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Communication Plan - Roma Seven TV Coverage
Rai Sport is MEDIA PARTNER of the event Rai Sport : recorded television report of qualifying rounds from 22.00 till 24.00 (Friday) Rai Sport: live coverage of final play-outs (quarters, semi-finals and finals) from 20.00 till 24.00 (Saturday) the longest broadcast of the Rugby 7 sector RAI: features, news and reruns for more than 12 hours on air SKY Sport, Studio Aperto, La7, Super 3 (interviews and features)
TG2
TG1
ITALIA 1
TG1 Saturday 26th May “Tempo Libero” (1.50”)
TG2
TG2 Thursday 24th May “Costume & Società” (2.40”) TG2 Thursday 24th May evening news (1.20”) TG3 Saturday 19th May evening news (1.10”) Sky SPORT 24 Tuesday 3rd July (1.10”) STUDIO APERTO Saturday 4th June evening news (48”)
SUPER 3
LA7 Saturday Lunchtime News (1.30”) Super3 Saturday 2nd June evening news (1.30”) Rete Sole Friday 18th May (2.30”)
Sky SPORT
TG3
TG2
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Mobile Advertising (Railway stations, Outdoor Tv) MOBY outdoor TV - Rome ADV Circuit - 900 buses + 45 metropolitan trains 3.780 screens - 15” video adv - 72 runs/day during the two weeks before the event - 1.680.000 viewers / day
Pubblicità Dinamica - Rome Circuit - screens in selected locations among the best fitness centers, restaurants, concept stores, loungebars - 60” video adv during the three months before the event - 42.000 viewers/day more than 1.000.000 viewers / month
CENTOSTAZIONI ADV Circuit - 1.200 screens in 103 railway stations 47 of which chief towns - 43� video adv during the two weeks before the event - 143 runs /day - 16 millions viewers / day
TELESIA ADV Circuit - 102 screens in 20 underground stations of Rome - video adv during 15 the two weeks before the event - Target: Fast Moving Consumer - 1 million viewers / day 23
buses Atac dynamic ADs
Outdoor advertising panels
parking areas panels
Panels in Rome’s Metro
Posterbus 2x2 m
Banner 2x2 m
Advertising 100 outdoor AD 3 m x 2 m Central City during the two weeks before the event 400 parking areas panels 100 x 140 cm Pubblicità Circuito Roma during the two weeks before the event 130 billboards 2m x 2m ODP Pubblicità Rome Circuit during the two weeks before the event 250 buses Atac dynamic ADs Rome’s routes (posterior sides 120x70 cm) during the two weeks before the event n.7 truck ADs 2m x 2m during the two weeks before the event (OPD Pubblicità) 50,000 A3 size posters in ticket advance sale points (2008/2009/2010/2011/2012 service assigned to Lis Ticket, Lottomatica Group) and highly attended areas selected by target Roma Seven branded corner at Fiumicino Airport to welcome arriving athletes during seven days before the event (extra Schengen arrivals) - 93.800 people traffic/week Information campaign during the Six Nations event generating more than 60.000 contacts 25
Press Metro news (Partner media) 850.000 copies (from Monday to Friday) 1.934.000 readers each day n. 1 half page in NETWORK circuit n. 1 half page in Roma Circuit n. 1 quarter page in NETWORK circuit n. 2 quarter page in Roma Circuit Sport ClubMagazine (Partner Media) – monthly free press distributed in sports club in Italy - 90.000 readers Rome area - 50.000 readers rest of Italy - AD page May / June issue - article April issue InFly monthly free magazine Italian / English distributed in the most important Italian airports - a circulation of 120.000 copies /year - articles in the April / May / June issues SPQR Sport monthly free press by Roma Capitale Sports Department - AD official page May issue - Articles with previews and report of the event RUGBY! monthly sport magazine - 30.000 readers - AD official page May and June issue - articles with previews and report of the event 27
Press Clippings
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match program magazine 80 colour pages 21 x 15 format A circulation of 70,000 Home delivered
Radio Radio Globo (Partner Media) - 7 audio adv 20”each day during 2 weeks before tournament - 3 winner lines during two weeks before tournament - 300.000 listeners/day Radio Radio Interviews and radio services: - Radio + TV 750.000 listeners/day RomaRadio – by Rome Mobility Agency - broadcasted in A and B lines of Rome’s Tube - 15” audio adv during the two weeks before the tournament - 16 runs/day during the two weeks before the tournament - 800.000 listeners/day Radio Manà Manà Interviews and radio services: - 20.000 listeners/day 31
Live Streaming
potentially reaching an audience of 375 millions Rugby 7s fans worldwide (IRB estimate)
Roma Seven TV official You Tube Channel
Video spot of 120� sent to 40.000 single contacts selected from international database
Web Communication www.romaseven.com ( 220.000 single contacts from different IP-address ) 50.000 email invitations (from Roma Seven Press Office database) Facebook Communication (Roma Seven Fan & Friends) & campaign reaching 80.000 contacts annual increment of interest of 250%
Roma Seven Communication 60.000 leaflets (21 x 30) 100.000 invitations by sms (from Roma Seven Press Office database ) 65.000 home delivered invitations (from Roma Seven Press Office database
NewsLetter - METRO NEWS 20.000 contacts - LISTICKET NewsLetter “Primissima” 240.000 contacts
Banner on several websites, among these: PAGINE GIALLE home page 1 month PAGINE BIANCHE home page 1 month TUTTO CITTA’ home page 1 month COMUNE DI ROMA home page comunediroma.it & 060606 PROVINCIA DI ROMA AGENZIA DELLA MOBILITA’ FIR (Federazione Italiana Rugby) AIR (Associazione Italiana Rugbisti) ANG Agenzia Nazionale dei Giovani
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2007 press Conference at Campidoglio
2012 press Conference
2008 press Conference at F.I.R
2010 press Conference
Press Office - press conference to present the event to major national and local newspapers - press releases - match program magazine’s mailing - web mailing list - invitations to the exclusive Gala Dinner and Roma Seven Party - relation with Testimonials from showbiz and sports sector Waisale Serevi chosen as Roma Seven 2009 testimonial Dj Forbes, Roma Seven 2010 testimonial, current All Blacks 7 Captain and IRB Best 7s Player 2008 Chester Williams, Roma Seven 2011 testimonial, World Rugby Champion & icon of the battle against Apartheid in South Africa Andrea Lo Cicero, Roma Seven 2012 testimonial, the still playing “azzurro” with more caps
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sort
Re Uprising Beach Australia 7- Fiji
Business Proposals for Roma Seven 2013 The strength of a great international event Rugby Seven in the Olympics starting 2016 Rugby: the real novelty of Italian sports enthusiasts Strong international appeal of the city of Rome, more and more value for sports and rugby Tough and constant effort to raise the overall level of the event in terms of sports quality, audience and sponsorship Public relations and committed Press Office Individuation of the event as an elegant and sought-after meeting occasion, not only in the sports sector, due to the Gala Dinner and to the “Roma Seven Party� Particular attention to international public, through agreements with sports tour operators and exclusive marketing activities Excellent sports level of international teams and players Roma Seven, first Sevens tournament in Italy, 3rd in Europe, 9th in the World 37
murai oGa Wailers - Sa 2007 Final: Ko
International
Sponsorship Roma Seven 2013 INSTITUTIONAL SPONSOR
GLOBAL SPONSOR
MAIN SPONSOR
PARTNER MEDIA
OFFICIAL PARTNER
TECHNICAL PARTNER
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Main sponsor Visibility
n° 4 posters (3.00 x 1.00) front row Customized area and exclusive signboards in the Village Presence as title sponsor in radio spot as per media campaign Back cover and dedicated page in Match Program Magazine (more than 70,000 copies) Logo on scoreboard of Tournament Brand to be mentioned by the speaker during the event and awards ceremony 50 pass all areas for the Tournament, including authorization to enter the field and the village 50 invitations to the closing party of the Tournament 20 invitations for the Gala Dinner at tribune
2002
2003
2005
Foster’s Roma Seven
Nastro Azzurro Roma Seven
Sidis Roma Seven
2006
Roma Seven
Main sponsor General Rights
Qualification as “Main Sponsor� of Roma Seven Tournament 2013 Sole trade rights Use of image and logo of Roma Seven Tournament 2013 Logo and link in the homepage of the official website of the event (www.romaseven.com) Display of the logo in all official promo-adv communications of the event Possibility of Tournament Naming (Title Sponsor) Possibility to hand out samplings and promotional material
2007
2008 - 2009
2010 -2012
Aams Roma Seven
Banca Fideuram Roma Seven
Greennetwork Roma Seven 41
Main Sponsor: Stand Roma Seven 2009
Stand of ATAC: Official Partner Roma Seven
Renault Official Partner Roma Seven 2011 and 2012
Casino Yes Official Partner stand Roma Seven 2012
Official Partner Visibility & General Rights - n° 2 posters (3.00 x 1.00 m ) issued by the Sponsor - Qualification as “Official Partner� of Roma Seven Tournament 2013 - Sole trade rights - Use of image and logo of Roma Seven Tournament 2013 - Dedicated page in Match Program Magazine (more than 70,000 copies) - Logo and link in the homepage of the official website of the event (www.romaseven.com) - Possibility to hand out samplings and promotional material - Display of the logo in all official promo-adv communications of the event - Brand to be mentioned by the speaker during the event and awards ceremony - 30 pass all areas for the Tournament, including authorization to enter the field and the village - 30 invitations to the closing party of the Tournament - 6 invitations for the Gala Dinner at tribune 43
Special thanks to
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2008 Final : St ellenbosch Unive
rsity - British Ar my ARU
Presence at Courtside Courtside advertising billboards (3.00 x 1.00 m)
Courtside advertising banners (3.00 x 1.00 m) Commercial and exhibition stalls will be mounted for Sponsors in the Vip Village
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“Modula” Roma Seven
“Bernabei” Seven Kings of Rome
“Samurai Red&Blu” Ladies
Sponsorship of a Participating Team - Possibility to fully associate your brand with one of the top participating teams, thus maximizing the exposure - Mention of the sponsor’s name in all official press communications and during tournament
Display of logo on shirts - Possibility of branding a shirts of a team
Testimonial - We can identify one or more testimonials from the rugby sector to be associated to your brand as symbol of reliability, solidity, suppleness, agility and speed
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Inside front cover
08/05/12 18:12
Double page
Match program Advertising
80 colour pages, 21 x 15 cm, a circulation of 70.000 copies home delivery Inside front cover Inside back cover Center fold Back cover Double page Single page Half page One quarter of a page 51
Moreover Inclusion of logo and link in the official website of the Tournament Prize money for the winning team, given during award ceremony by your representatives Branding the closing party Branding the Saturday’s Roma Seven aperitif
Branding of referees’ shirts: high exposure thanks to continuous presence on the field during international live TV coverage Flags at courtyard branding 3D Pitch Branding Post protection equipment branding: excellent visibility throughout the event
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Previous editions were under the aegis of:
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ROMA 7 Srl Via Donatello, 7 - 00196 Roma Tel 06 64824111 www.romaseven.com info@romaseven.com - marketing@romaseven.com ROMA SEVENS