10 th International Rugby Sevens Tournament
“ROMA SEVEN 2011” June Rome
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i/Hde Photostudio 33557371
Photo by Daniele Cametti Aspr
ROMA SEVEN 2011 16 teams at the 10th International Invitation Roma Seven Cup 8 teams at the 3rd International Invitation Roma Seven Ladies Cup 8 teams at 5th International Vets Memorial R. Speziali Cup (over 35) 3 days of Great Rugby 500 players from 5 continents the excellent frame of the City of Rome the hospitality village the business village the Roma Seven Party the Gala Dinner
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Roll of Honor Major Sevens Tournaments
Hong Kong Sevens
China
Roma Seven
Italy
Middlesex
England
Dubai Sevens
Emirates
London Sevens
England
Safari Sevens
Kenya
George Sevens
South Africa
Edimburgh
Scotland
Las Vegas Seven
USA
NZ Sevens
New zealand
Melrose
Scotland
Amsterdam
Netherlands
Adelaide Sevens
Australia
Punta del Este
Uruguay
Kinsale Sevens
Ireland
June 2011
Rugby Seven and the “Roma Seven”
Rugby Seven will be part of the Olympics
starting Rio de Janeiro 2016
Rugby Seven started in Melrose, Scotland, in 1883. Since then, Rugby Seven grew to the same level of popularity as rugby 15 with a constantly growing interest.
Today the IRB Seven World Series have an audience of 558 million - + 24 million each year - carried by 34 different broadcasters - in 16 languages - in more than 141 countries The Roma Sevens, the most important Sevens in Italy, are fast become the “must” tournament to partecipate in, third in Europe and nineth on the World circuit . .
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Roma Seven 2010: is sure to be rugby at its best The World’s Best Teams of Rugby Seven in Rome, capital of sports Australia 7
New Zealand Metro
Spain 7
France 7
Fiji Uprising Beach Resort
Clandestinos Argentini
Italy 7
China 7
British Army ARU
Comitè Cote d’Azur
Stellenbosch University
Gilbert Stoned Pups
Kooga Wailers
Melrose RFC
Golden Lions
Languedoc FFC
Yug Rugby (Russia)
Seven Kings of Rome
Belgium Barbarians
Marauders
Froggies
Atlantis Seven
Mel’s Exiles
Samurai International RFC
June 2011
ROMA SEVEN CUP: the Gold Book 2010
Australia 7
2009
Roma Seven Invitation
2008
Felpharma British Army ARU
2007
KooGa Wailers
2006
Stellembosch University RFC
2005
Samurai International RFC
2004
Italy 7
2003
Samurai International RFC
2002
Lottomatica Roma
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l 2008 e 2009
Il Testimonia
June 2011
vi Waisale Sere
Guest Stars at Roma Seven The previous editions of the Roma Seven Tournament can boast an outstanding guest list - Waisale Serevi, the Fijian who is a real Seven icon - Ben Gollings world top scorer, captain of England Seven, IRB best Seven player 2006 - A. Penelise All Blacks Seven, IRB best player 2007 - DJ Forbes captain of NZ national team All Blacks Seven, IRB best Seven player 2008 - Ollie Phillips captain of England Seven, IRB Best Seven Player 2009 - Tim Walsh captain of Australia Seven - Renfred Dazel and Jonghi Nowke, players in South-African Springboks - Apolosi Satala Fiji 7 - Nabuliwaka Lepani Fiji 7 - Solomon King All Blacks 7 - Tomasi Cama All Blacks 7 - Fritz Lee All Blacks 7 - Edwin Cocker All Blacks 7 - Sherwin Stowers All Blacks 7 - James Maher All Blacks 7 - Justin Wilson All Blacks 7 - David Falealili All Blacks 7 - Roger Randall All Blacks 7
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The All Blacks
June 2011
DJ Forbes e
Fritz Lee at Ro
ma Seven 20
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The Roma Seven Village The Hospitality Village will be lodged in the vicinity of the venue. It is an exclusive area devoted to the guests of the event. The Village, a unique location, makes it possibile to organize promotional events, Corporate Hospitality and meetings and to arrange special areas during the sporting event. The village, that will function throughout the event, is a point of reference for partners, insiders, and the general public attending the tournament. A food and beverage service along with music will be provided during the event.
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Roma Seven, a Sports Frame and Wordly A Gala Dinner in the best British tradition will be served to more than 250 people at the tribune of the Vip Village.
A unique and prestigious occasion for “spoiling� customers, establishing new business connections and livening up new synergies
The Roma Seven organization selects every edition a charity project to co-operate with for the year.
June 2011
Roma Seven Party: Sports and Worldly Life The eagerly awaited, exclusive time for celebrating will conclude the International Rugby Seven Tournament. Representatives from Rome’s jet set will parade at the Vip Village.
Following the International Tennis Tournament and the “Piazza di Siena” horse show, the Roma Seven Party will close the great sports and worldly events of the Capital. The event will be the occasion to combine a unique and traditionally important sports like rugby and the world of entertainment.
The party will start at the end of the awards ceremony, with seven DJs and endless champagne. An internationally renowned music star will most likely participate.
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Communication Plan - Roma Seven TV Coverage Rai Sport più : MEDIA PARTNER of the event
Rai Sport più : recorded television report of qualifying rounds from 22.00 till 24.00 (Friday)
Rai Sport più : live television report of final play-outs (quarters, semi-finals and finals) from 20.00 till 24.00 (Saturday) the longest broadcast of the rugby sector
RAI: features, news and reruns for a total of 12 hours on air
June 2011
TG1 Friday 4th June prime time 20.30 (1.30”) TG2 Thursday 3th June prime time (1.20”) TG2 Thursday 3th June night edition (1.10”) TG3 Saturday 5th June prime time (1.10”) LA7 Saturday 5th June lunch edition ore 13.00 (1.30”) Dahlia TV Sunday 6th June (1.40”) Super3 Friday 4th June prime time (1.00”)
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Mobile Advertising (Railway stations, Outdoor Tv) MOBY outdoor TV - Rome ADV Circuit - 900 buses + 45 local trains 3.780 screeens - 15” video adv - 72 runs/day during the two weeks before the event - 1.680.000 viewers / day
Pubblicità Dinamica Rome Circuit - screens in selected locations among the best fitness centers, restaurants, concept stores, lounge bars - 60” video adv during the two months before the event - 42.000 viewers/day more then 1.000.000 viewers / month
June 2011
CENTOSTAZIONI ADV Circuit: - 1.200 screens in 50 railway stations 47 of which are chief towns - 43� video adv during the two weeks before the event - 143 runs /day - 16 millions viewers / day
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June 2011
Publicity
130 billboards 2m x 2m ODP Pubblicità Rome Circuit during the two months before the event Atac dynamic ads for the routes in Rome (200 buses, right and posterior sides) 120x70 for 15 days before the beginning of the event (IGP Decaux) n.7 truck ads 2m x 2m during the two weeks before the event (OPD Pubblicità) 50,000 A3 size posters in highly attended areas selected by target and in ticket advance sale points (2008/2009/2010 service assigned to Lis Ticket, Lottomatica Group) Roma Seven branded corner at Fiumicino Airport to welcome arriving athletes for seven days before the event (extra Schengen arrivals) - 93.800 people traffic/week Information campaign during the Six Nations event generating more than 60,000 direct contacts
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-!'!:).%
June 2011
Press Corriere della Sport (Media Partner) a circulation of 405.000/day - adv composed each of 28 colour modules 3 national issues and 4 in the Rome/Latium editions Porta Portese Magazine (Media Partner) a circulation of 110.00/week - Customized advertising in the week before the event Sport ClubMagazine (Media Partner)- monthly free press distributed at sports club in Italy - 90.000 readers Rome area - 50.000 readers rest of Italy - adv page May issue - adv page July issue - article June issue - adv central pages July issue FlemingRoma (Media Partner) - monthly free press - 15.000 readers/month - adv page April, May, June issues - 4 pages article July issue Rugby! – sports magazine more than 20.000 readers/month - adv page May issue - article May issue - 4 pages article July issue Fare Vela – sports monthly magazine a circulation of 30.000/month - adv page June issue
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Press review
June 2011
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match program magazine 52 colour pages 21 x 15 format A circulation of 70,000 Home delivery
June 2011
Radio Radio Globo (Media Partner) - 20” audio adv during the two weeks preceding the event - 6 runs/day - 3 winner lines during the two weeks preceding the event - 300.000 listeners/day RomaRadio – by Agenzia per la Mobilità broadcasted in A and B lines of Rome’s Tube - 15” audio adv during the two weeks preceding the event - 16 runs/day - 800.000 listeners / day
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Roma Seven Communication 60,000 leaflets (21 x 30 ) 100,000 invitation sms (from database Press Office Roma Seven) 65,000 invitations home delivered (from database Press Office Roma Seven)
Web Communication Website www.romaseven.com (220,000 web contacts every year from different IP addresses) 40,000 invitations by email (from database Press Office Roma Seven) 50” Video Spot sent by email (40.000 international addresses data base Press Office Roma Seven) Facebook and Ultimate Rugby Seven Communication all the year long Facebook Event Campaign before the event also through promotional page reaching about 10.000 different ID “Primissima” newsletter by Lis-Ticket (240.000 registered clients)- news in May issue
June 2011
Banner on several websites, among these: Rome Municipality Rome Province Young People Gov. Department Rome Department of Mobility Birra Peroni FIR (Italian Rugby Federation), AIR ( Associazione Italiana Rugbisti) ADR Aeroporti di Roma
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2007 Press conference at the Capitol
2009 Press conference
2008 Press conference at F.I.R.
2010 Press conference
June 2011
Press OfďŹ ce - press conference to present the event to outstanding national and local newspapers - press releases - mailing of match program magazine - customized invitations to sports event - web mailing list - invitations to the exclusive Gala Dinner - invitations to the Roma Seven Party - testimonials from the showbiz and the sports sector - Waisale Serevi chosen as Roma Seven testimonial - Dj Forbes, All Blacks 7 Captain and IRB best Seven Player 2008 was Roma Seven 2010’s testimonial
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Business Proposals for Roma Seven 2011 The strength of a great international event:
Rugby Seven is in the Olympics Rugby: the real novelty of Italian sports enthusiasts Strong international appeal of the city of Rome, more and more a capital for sports and rugby Tough and constant effort to raise the overall level of the event in terms of sports quality, audience and sponsorship
June 2011
Identification of the event as an elegant and sought-after meeting occasion, not only in the sports sector, due to the Gala Dinner and to the “Roma Seven Party” Particular attention to the international public, with agreements with tour operators in the sector and dedicated marketing initiatives Excellent level of quality - international teams and players Institutional Patronages (Rome Municipality and Province, Region; Italian National Olympic Commission and Italian Rugby League). Previous editions were under the High Patronage of the Senato of the Italian Republic, of the Vice-President of the Cabinet, of the Ministry of Foreign Affairs, of the Ministry for Agriculture, of the Young People Gov. Department, of the Equal Opportunities Gov. Department , of the Italian Cooperation for Development (Ministry of Foreign Affairs), of ILO (ONU Agency) and Guardia di Finanza.
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rs - Samurai
KooGa Waile Final 2007:
June 2011
l
Internationa
Sponsorship Roma Seven Global sponsor
Institutional Sponsor
Main Sponsor
Partner Media
OfďŹ cial Partners
Technical Partners
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Main sponsor Visibility n° 4 posters (3.00 x 1.00) front row Customized area and dedicated signboards in the Village Back cover and dedicated page in match magazine (more than 70,000 copies) Logo on scoreboard of Tournament Logo to be mentioned by the speaker during the event, at awards ceremony and in the village 50 pass all areas for the Tournament, including authorization to enter the ground and the village 50 invitations to the closing party of the Tournament 20 invitations to the Gala Dinner at tribune
2002 Edition
2003 Edition
2005 Edition
2006 Edition
Foster’s Roma Seven
Nastro Azzurro Roma Seven
Sidis Roma Seven
Felpharma Roma Seven
June 2011
Main sponsor General Rights Qualification of “Main Sponsor” of the 2011Roma SevenTournament
Sole trade rights Logo in and link to the homepage of the official website of the event (www.romaseven.com) Display of the logo in all official promo-advertising communications of the Tourament Possibility to customize the tournament name (Title Sponsor) Use of image and logo of 2011 Roma Seven Tournament Possibility to distributte samplings and promotional material
2007 Edition
2008/2009 Edition
Aams Roma Seven
Banca Fideuram Roma Seven
2010 Edition
Greennetwork Roma Seven
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Customized area Main Sponsor 2008 – 2009 Banca Fideuram
June 2011
ATAC Stall : Roma Seven 2009 Sponsor
Official Partner General Rights
n° 2 posters (3 x 1 m ) attended by the Sponsor Qualification as “Official Partner” of the 2011 Roma Seven Tournament Trade sole rights Use of 2011 Roma Seven Tournament Logo in and link to the official website of the event (www.romaseven.com) Possibility to distribute samplings and promotional material Display of the logo on all promo-advertising initiatives of the Tournament Brand to be mentioned by the speaker during the event, at awards ceremony and in the village 30 pass all areas for the Tournament, including authorization to enter the ground and the village 30 invitations to the closing party of the Tournament 10 invitations to the Gala Dinner along the tribune
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Special thanks to
June 2011
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Final 2008: St
ellenbosch U
June 2011
niversity – Br
itish Army AR
U
Presence at Courtside
Setting of advertisements at courtside (3 x 1 m) Setting of banners (3 x 1) around the pitch Commercial and exhibition stands are arranged for sponsors in the Vip Village
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“Modula” Roma Seven
“Bernabei” Seven Kings of Rome
June 2011
“Samurai Red&Blu” Ladies
Sponsorship of a Participating Team Possibility to link your brand with one of the top participating teams, thus maximum promotion of your brand Display of logo on shirts Display of the sponosor name in all ofďŹ cial communications to the press and at the venue
Testimonial The possibility to identify one or more testimonials from the rugby sector emphasizing reliablity, solidity, suppleness and speed is fundamental to brand visibility
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Inside front cover
single page
June 2011
double page
Presence on Match Magazine 52 colour pages format 21 x 15 a circulation of 70,000 copies home delivery
Inside front cover Inside back cover Centrefold Back cover Double page Single page Half page One quarter of a page
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Moreover Display of logo and link to the ofďŹ cial website of the Tournament Prize money to the winning team, including mention of the sponsor at awards ceremony and delivery of award by one of your representatives Branding at the closing party of the event Branding linked at opening reception of Roma Seven
June 2011
The sponsorship of referees with partner’s logo on shirts gives large visibility considering the continual visual brand presence on the ďŹ eld during international live TV coverage Customization of ags at courtyard Customization of post protection equipment: excellent visibility throughout the event Customization of your brand along the pitch
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Previous editions were under the aegis of:
June 2011
Roma Seven s.r.l Via Donatello 7 - 00196 Roma Tel. 06.64.82.41.11 www.romaseven.com info@romaseven.com - marketing@romaseven.com