trafficking of youth
campaigns fotrifying the fight
against child sex trafficking
table of contents
2 4 6 8 12
FIX
Meet the Team The FIX Brand The FIX Logo Design Process Research The FIX Design Process
EXPLORE 16 18 22 29 32
The UN and Human Rights Initial Brainstorming Areas of FocusUN Articles Topic: Child Sex Trafficking Problem Statement
EXAMINE 36 48 56
Trafficking Research and Date Relevant Case Studies Case Study Conclusions
GRASP 60 66 82 91
94 102
Experts Existing Campaigns & Organizations Opportunities Design Criteria
GENERATE Personas Product Ideation
ASSESS 124 126 128 133 134 138 142 144 146
TOY Mission Statement TOY Color Pallete & Logo TOY Target Groups Overview of TOY Campaigns Campaign: Group 1 Campaign: Group 2 Campaign: Group 3 Design Criteria Fulfillement Short and Long Term Goals
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SOURCES fix / child sex trafficking / toy
meet the fix team
Ingfah Damrongchitham,
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Agnes Fischer,
Olivia Hollis,
Daphne Vidalis,
Research Analyst
Head Researcher
Designer & Researcher
Head Designer & Coordinator
Born 1991 in the heart of Bangkok, Thailand, I moved to attend Waseda University, Japan. When the big Tsunami of 2011 struck, circumstances forced me to relocate. Fortunately, I enrolled in The New School as a Design and Management major, and ended up in New York City. Inspired by the city and the creative industry, empowered through the design process, I am able to live life innovatively.
Born in Stockholm, studied and lived in Paris for three years and since fall 2012 been majoring in Design and Strategic Management at Parsons The New School of Design. Being an idealist and fighter of human rights, her constant search for truth and justice, is digging into depth and detail in order to address the problems from a 360 degree viewpoint, to find a powerful strategy to combat them and make the world a better place.
Born and Raised on the small island of Bermuda and moved to New York at the age of 16 to pursue her artistic talents at a specialized boarding school. Currently majoring in Strategic Design and Management at Parsons School of Design and will be graduating in 2014. Olivia is super passionate about non-profit and human rights issues and hopes to design and organize events and productions that help fight these on going world issues.
Daphne, now a junior at the strategic design and management program of parsons, opts to one day start her own business with a strong philanthropic aspect. Her diverse background, which is an amalgam of her greek heritage, her background in different fields of design, and her organizational passion forms an important addition to the team.
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fix: the brand The team decided to name their brand FIX (after considering multiple options as shown below). This word was chosen to represent them because they wanted to highlight their commitment and ambition to help FIX each of the human rights issues they address through their collaborations and projects.The symbol FIX associates itself with is the arrow, as a symbol of progression and the surpassing of obstacles.
FIX is a non-profit creative firm fighting for human rights. Through periodically collaborating with different organizations across divergent fields within the human rights realm, FIX employs innovative thinking, thorough research, and envisions contemporary solutions to FIX the mirror image of what it means to be human.
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REACT
DISRUPT
DeFix
FORMULA
RBY
UNITE
(RE)ACT
DD
DIFFUSE
KEY
(Blue-Yellow-Red)
DO
REVACT
(DisruptiveDesign)
ENGAGE
SOLVE
OUTLOUD
ACT
(REVAMP, ACT)
INTAKE
SPELLBIND
BYR
COLAB
EXECUTE
MOREV
ABSORB
GRIP
RYB
FIx
ARRANGE
InnoDesign
SOAK
SOLUTION
BRY
BOND
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the fix logo
After exploring and working on different logo interpretations for FIX, the team concluded on the logo above. It was picked because it best reflects the personality of the creative firm. It is contemporary, versatile, to the point, and encorporates the arrow symbol which FIX frequently uses to depict progression.
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design process research 3
4
THE 7 STEPS:
What was left for the complete creation of the FIX brand was the
1
5
establishment of the FIX design process. 2
6
To invent the Design Process of FIX, the design processes employed by the above were researched. Research is shown in the following pages, in the order provided above (from left to right and top to bottom).
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3
7
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Ask Clients: “If your product could do anything what would it do?”
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4D PROCESS:
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design process ideation After having completed the research, the FIX team brainstormed and generated ideas of what their creative steps should be. The ones they
explore
examine
grasp
generate
access
explore
examine
grasp
generate
access
grasp
generate
assess
liked the most were the following:
the fix design process: The FIX design process is a five step one. It involves the following:
explore
examine
Explore, Examine, Grasp, Generate, and Assess.
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explore Within the Explore Segment of their creative prosses, FIX identified the issue their next project would revovle around. That was accomplished through multiple brainstorming sessions, collectively mindmapping, and the study of the Universal Declaration of Human Rights.
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explore / examine / grasp / generate / assess
the united nations
“The United Nations is an international organization founded in 1945 after the Second World War by 51 countries committed to maintaining international peace and security, developing friendly relations among nations and promoting social progress, better living standards and human rights.” source: http://www.un.org/en/aboutun/
human rights defined: “Human rights are rights inherent to all human beings, whatever our nationality, place of residence, sex, national or ethnic origin, colour, religion, language, or any other status. We are all equally entitled to our human rights without discrimination. These rights are all interrelated, interdependent and indivisible.”
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source: http://www.ohchr.org/en/issues/pages/whatareumanrights.aspx
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initial brainstorming
Being a creative firm dealing with human rights, one of the primary sources of inspiration and motivation for FIX are the 30 articles of The Universal Declaration of Human Rights. After going through the articles once more each team member sketched whatever sparked their interest.
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areas of focus
After
brainstorming,
sketching,
human
and
discussing multiple areas in which FIX could create their next campaign in, the design team decided upon three major areas they would like to concentrate on more. Those three areas are the following:
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labor
education
trafficking fix / child sex trafficking / toy
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focus: human trafficking, labor, education Human Trafficking: “The recruitment, transportation, transfer, harbouring or receipt of persons, by means of the threat or use of force or other forms of coercion, of abduction, of fraud, of deception, of the abuse of power or of a position of vulnerability or of the giving or receiving of payments or benefits to achieve the consent of a person having control over another person, for the purpose of exploitation” united nations office on drugs and crime
Labor: Work, especially hard physical work - Workers, especially manual workers, considered collectively
money
ethics feedom
labor
age
retirement
sex
individual characteristics
physical
Depriving children
- Manual workers considered as a social class or political force
Dignity
- (Labor) a department of government concerned with a nation’s workforce oxford dictionary
Education: The process of receiving or giving systematic instruction, especially at a school or university - the theory and practice of teaching
Potential
Often subject to degrading work
Future?
Hopes
Goals
Physical and Mental Capabilities
Childhood
150,000,000 children aged 5-14 in developing countries.
- a body of knowledge acquired while being educated - information about or training in a particular field or subject oxford dictionary
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16% of all children in age group are involved in child labour
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explore / examine / grasp / generate / assess “According to the latest U.S. State Department report on human trafficking, some percent of the 286 certified adult victims in fiscal year 2008 were male, a significant increase from the 6 percent certified in 2006.”
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education verbal
physical
status symbol
emotional
TYPES
cyber depression low self-esteem absences from school
retaliation stunted suicide
who does it affect
HARMFUL
children teenagers
adults
physical and in most cases sexual abuse
taken under agreement with family but after?
the more boys you have the more you are “respected”
suicide
commonly
everyone & everywhere
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human trafficking
Bacha BereeshThe Dancing Boys of Afghanistan
ethnicity
sexual orientation
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focus: the merging aspects Bullying
Abuse
Sexual Ass ult
Chil dhood
Speech
LABOR
Chil d Labor No $
ING
Chil d Trafficking Hopes
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Goals
No Education
Slavery
TRAFFICK
Sex Trade Physical
verbal
Physica
il dren h C g in iv r p De
or Forced lab
Dignity
Slavery Sexual
Violence
ysical h P / l a t Men Danger
physical
EDUCATION
Potenti a
ls
al emotion
Bullying
Chil dren being dienied the rig ht
Military Purposes
Mental
l and M ental Ca pabilities
age Debt bond Sweat Shop Wage Slavery
Suicide
ing/labor/ Chil dren traffick slavery Low S elf-Est
eem
Bride Buying
Harmful
Dep ression
Shop t a e Sw Reta l
iatio n
topic: child sex trafficking After looking in depth at the three human rights issues, FIX listed the words that repeatedly came up in their brainstorming and research. What was the merging point of all these words?The team distanced itself from the process and realized that Child Sex Trafficking was that point and it was chosen as their topic. This is an issue the team felt very strongly and deeply about. fix / child sex trafficking / toy
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topic: relevant articles
article 4
No one shall be held in slavery or servitude; slavery and the slave trade shall be prohibited in all their forms.
article 5
No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment.
article 25 (1) Everyone has the right to a standard of living adequate for the health and wellbeing of himself and of his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control. (2) Motherhood and childhood are entitled to special care and assistance. All children,
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whether born in or out of wedlock, shall enjoy the same social protection. fix / child sex trafficking / toy
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problem statement
The world’s second largest criminal enterprise, after drugs, is human trafficking.
escalating at an alarming pace. Three hundred thousand children from the entire
It is a $9.5 billion global industry. 5,500,000 children were sex trafficking victims in
socio economic spectrum are at risk of commercial sexual exploitation in
2012, that is 27% of all sex trafficking victims.
the US yearly.
The United Nations define child trafficking as the “recruitment, transportation,
Current efforts to combat this issue are lacking in many respects. Lack of promotion,
transfer, laboring or receipt of a child for the purpose of exploitation”. Sexual exploitation
exposure of the campaigns to limited audiences, few collaborations amongst organizations,
is “any actual or attempted abuse of a position of vulnerability, differential power, or trust,
and the absence of children targeted campaigns have generated inefficient results.
for sexual purposes, including, but not limited to, profiting monetarily, socially or politically from the sexual exploitation of another.”
Through age appropriate education FIX fullfils the need of embedding compassion and awareness about child sex trafficking into contemporary
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Most Americans perceive child sex trafficking as a devastating global issue that is far
society. FIX is uniquely positioned to target youth through educational
away from their realities. That is false. Child sex trafficking in the US is a problem
multi-platform campaigns.
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examine Within the Area of Examine FIX went into extreme depth about child sex trafficking. After compiling statistics, data, and throrough researchthey designed infographics and mind maps to best display all their heart breaking findings.
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human trafficking
share of trafficking victims detected globally, 2009
Girls 27%
Women
59%
Boys 27%
“To put the scale of this problem in its historical context: today more
Men
people are trafficked each year than the total number of those
27%
trafficked in the 350 years of transatlantic slave trade. People talk about the abolition of slavery. But slavery has not been abolished. It continues on an unprecedented scale and with unparalleled barbarity�
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data source: unodc elaboration of data
-uk foreign and commonwealth office minister hugo swire, october 24, 2012 fix / child sex trafficking / toy
explore / examine / grasp / generate / assess share of detected victims trafficked within or from outside their regions, 2007-2010 FOR EVERY
800 PEOPLE TRAFFICKED
99,8% 0,2% Eastern Europe and Central Asia 68,1% 31,9% Western and Central Europe.
68,4% 31,6% North America, Central America and the Carribean
30,2% 69,8% North Africa and the Middle East
89,4% 10,6% South America
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97,9% 2,1% Sub-Saharan Africa
100% 0% South Asia
99,5% 0,5% East Asia And the Pacific
1
PERSON Within the Region of the Country Outside the Region of the Country
CONVICTED
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explore / examine / grasp / generate / assess share of victims detected by region,
2007-2010
Africa and the Middle East
ONLY
South Asia, East Asia and the Pacific
TRAFFICKING
Americas
0.4% of
VICTIMS
Global
Europe and Central Asia
IDENTIFIED
0%
10%
20% 30% 40% 50%
60% 70%
80% 90% 100%
Children of Total Victims Detected
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information source: http://www.caseact.org/learn/humantrafficking/
Adults of Total Victims Detected
data source: unodc elaboration of data
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child trafficking
“5.5 million Children Are Being Trafficked
Each Year Worldwide.”
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“The average age of a child sex trafficking victim is 13 years old. Child trafficking can begin as ealy as in 5 years of age.
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explore / examine / grasp / generate / assess share of children among total number of victims detected,
2007-2010
27de% tected victims
20%
of all
of all detec ted victims were child ren 0
10
25
50
were children 2007-2010
2002-200
6
100
No Data
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Countries Not Covered data source: unodc elaboration of data
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2,800,
00
0C
H
R ILD
EN FROM HOME YEARL Y WAY NA RU
300,000
CHILDREN in the U.S. are at risk yearly for
COMMERCIAL
IN U.S .
EXPLOITATION
TH E
SEXUAL
1/3
OF THEM ARE LURED OR RECRUITED INTO THE UNDERGROUND WORLD
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OF PROSTITUTION AND PORNOGRAPHY WITHIN 48
HOURS. fix / child sex trafficking / toy
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relevant case studies
To show the diversity of the problems regarding child sex trafficking in the U.S., each Case Study emphasizes on a different problem in order to serve as background material for the definition of the problems and opportunities.
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case study 1 case study 2 case study 3 fix / child sex trafficking / toy
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case study 1: very young girls
Very Young Girls (2007) by David Schisgall and Nina Alvarez, is a documentary depicting the sex trafficking of 13-14 year old Afro-American Girls in New York City.
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The Documentary: Using montages of intimate
Criiminal Charges instead of support: When
interviews with the girls and fragments of shocking
discovered by the Police, instead of identifying the young girls as
footage, shot by the pimps themselves, the film creates a
victims, they get filed for prostitution charges as if they where
rare insight of how the first stage of exploitation begins.
criminals.
“Boyfriend”, undercover pimp: Girls get picked
Difficult Recovery Process: The film emphasizes also on
up by pimps who seduce them as their “boyfriends”
the very difficult recovery process of the victims, to help them
then they manipulate and force them into prostitution
get out from the commercial sex industry, to reestablish family
on the streets.
ties and go back to a normal life.
Screenshots from the documentary “Very Young Girls”
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case study 2: y2k pimp
Y2K Pimp (2008) is used as an example, representing the overall plethora of risks involved in internet and social media
When a S.M. Met the Wrong Guy: S.M. was the 16 year
usage by teenagers.
old girl who happened to meet Epps through MySpace in 2008 and who was lured into Sex Trafficking by him.Three weeks after
Marvin Chavelle Epps’ MySpace Profile Picture
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“Y2K Pimp” Is: What 24 year old Marvin Chavelle
they met online they were arrested outside a cheap motel in
Epps used to self-described himself as an online pimp.
Sacramento, 50 miles away form S.M.’s home.
“Y2K’s Online Pimping”: Epps met underage girls
What Epps Had Done: By the time they were arrested,
through MySpace, whom he later brokered on websites
Epps had registered S.M. on various adult escort websites and
such as myRedBook and Craigslist. This is representative
posted photos, measurements and a menu of sexual services
of a typical online teenager luring scenario. In such
S.M. would provide. At that point Epps was booking S.M. for
scenarios, an average teenager is searching for thrills
3-5 engagements per day, earning him about $9,000-10,000
online and happens to come across the wrong person.
(according to Wired magazine). Epps is in jail for 12,5 years.
On S.M’s arm had a new tattoo, showing, Epp’s street name together with bundles of cash.
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case study 3: “oceanside crip enterprise” “Oceanside Crip Enterprise” was the arrest of a group of 3 gangs who were collaboratively sex trafficking, and who had been bribing the motels they were using for those purposes.
Gangs and Trafficking: The California Dept. of Justice attributes major responsibility for increase in trafficking to criminal organizations and gangs. Trafficking is much harder to detect and more profitable than the drug and gun trade. Additionally, those two can only be sold once, humans can be sold multiple times.
“OCE: Oceanside Crip Enterprise”:The 38 individuals with adult and underage trafficking charges,
Gangs earlier competing against each other began collaborating for human sex trafficking.
who belong to the union of 3 Californian gangs: “Deep Valley Crips and Crook”, “The Insane Crip Gang”, and “Mob Gangsters,” operating at Oceanside Travelodge.
California and Sex Trafficking: California is one of the worse states when it comes to trafficking because traffickers take advantage of the state’s borders, major international airports, and
Where: Commonly traffickers bribe motel/hotel owners for discretionary use of their facilities. In OCE
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major interstate highways to move victims to places where they can be exploited at the highest prices.
both owners of Oceanside Travelodge were arrested. fix / child sex trafficking / toy
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case study conclusions
case study 1 • The beginning of expoitation
• Victims: often too damaged
• Treatment by the authotities,
to return home and begin a
mistaken for prostitutes and criminals
normal life again • The ethnical group with the
• Common online initiated recruitment process • Vulnerability of teenagers through technology and
• Blaim instead of support
highest victim detection rates
• The aftermath of trafficking
is that of Afro-American girls
• Logistics of Online “Pimping”
(US Dept. of State)
• Idea of Ownership
on its victims • Importance of recovery
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case study 3
case study 2
social media
manifested through tattoo of
initials • Manipulation of age naivete by the “wrong person”, seduction by “Romeo pimp”
• California is one of the worse • Trafficking harder to detect areas of trafficking in the U.S. • Because: State borders, Major
and more profitable than drugs and guns. Humans can
International Airports, and
be used multiple times.
• Importance of educating
Major Interstate Highways
• Gang cooperation for Sex
youth of these threats
• Bribing Hotel/Motel Owners
Trafficking
for discretionary use of facilities fix / child sex trafficking / toy
grasp To get a better grasp of this topic, FIX researched even further by finding experts, in-depth research and specific case studies relating to child sex trafficking.They also conducted research of relevat campaigns and organizations to find opportunities.
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child sex trafficking experts
The experts were chosen based on their prior experiences, expertise and current
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2
3
4
action towards child-sex trafficking. They come from various backgrounds and operate
queen queen
with different strategies. One is Royalty and operates with fundraising, one has a PhD in communication research and focuses on the relationship between trafficking and technology, and the two others are survivors with dreadful stories to tell and currently work to save young girls to recover from their situation.
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chong kim
sex trafficking survivor
marc latonero
professor and researcher
rachel loyd
sex trafficking survivor, founder & ceo, gems
silvia of sweden co-founder,
world childhood foundation
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1
Chong Kim
american trafficking survivor
Mark Latonero Ph.D
director of research, annenberg center on communication leaderships & policy assistant professor, university of southern california
2
Chong was only 18 when she met her boyfriend in Dallas. He told her he wanted to go
Latonero’s research specializes on emerging communication technology and the social
with her to Florida to introduce her to his family. Instead of going to Florida, he took her
change that creates, specifically in regards to criminal activities such as human trafficking.
to Oklahoma and forced her along with a group of girls her age and much younger to prostitute. From 1995-1997 she was a sex slave.
He is the principal author of the publication, “The Rise of Mobile and the Diffusion of Technology-Facilitated Trafficking,” a publication that examines the relationship between
Chong Kim’s story has been the main source of inspiration for Megan Griffiths captivating film “Eden” that depicts Sex trafficking of young girls in the United States.
technology (internet and cell-phones) and human trafficking. He is working on the development of technologies that “disrupt the social dynamics of the trafficking trade and creating technological platforms that leverage real-time data to
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provide actionable information for counter-trafficking efforts.” fix / child sex trafficking / toy
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3
Rachel Lloyd
sex trafficking survivor and heroine advocate of child sex trafficking in the u.s founder of gems (girls educational & mentoring services)
co-founder of world childhood foundation
4
Lobbyist and key contributor for passing the “Safe Harbor for Exploited Youth Act”, a law
Queen Silvia of Sweden is currently working to combat child sex trafficking through the
recognizing minors involved in commercial sex exploitation as victims and not criminals
World Childhood Foundation. The World Childhood Foudnation is a Global Non-Profit
and provides them with necessary services.
Organization working against child abuse and child trafficking with offices in New York,
Her organization GEMS supports American girls and young women, ages 12-24, that are survivors of commercial sex exploitation and domestic trafficking. GEMS is the nations largest organization offering services to victims. She majorly contributed to critically acclaimed documentary:“Very Young Girls” (2007).
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Queen Silvia of Sweden
Brazil, Germany and Sweden. The foundation has distributed more than $70 million to over 600 different projects in more than 16 countries. In 1996 in Stockholm, Sweden she hosted the first ever, World Congress against commercial sexual exploitations of children.
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human trafficking campaigns & organizations
Next, FIX identified and analyzed 6 major
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2
3
4
5
6
Organizations/Campaigns dealing with Sex Trafficking. Pros and Cons for each case are studied in the process of identifying gaps. Those gaps will later provide the solution to the effectiveness of the campaign FIX designs to combat the issue.
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not for sale
love 146
stop child sex trafficking now
notforsalecampaign.org
http://love146.org/
http://www.sctnow.org/
against our will
mtvu
www.againstourwill.org/
nhtec (national human trafficking resource center)
the thorn foundation
hotline: 1-888-3737-7888
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Pros:
Cons:
• Concentrating all services, including jobs and legal services
• Wide and Large target market, focus is too broad.
• Strong focus on educating the public, especially children in schools.
• Not enough social media awareness, to get the word out.
1 NOT FOR SALE
Not for Sale campaign and organization’s mission is “to create a world where no one is for sale”. This campaign aims to fight every type of human salvery(man, women and children of all ages) by providing victims with legal services, shelter, education, job placement, etc.
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Pros:
Cons:
• Concentrating on the victim and victim treatment
• Not enough emphasis on education
• Connecting and collaborating with celebrities.
• Not targeting the younger middle school age group, which is the age group really effected.
• Strong social media and youtube presence. • Inside stories of victims, personal connection, persuading others to do something.
2 lOVE 146
Love 146 is a organization that began on a vision of “abolition of child trafficking and exploitation. Nothing Less” they approch this mission by providing prevention and aftercare services which they feel will lead the movement against child sex slavery and trafficking.
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Pros:
Cons:
• Focus on only child sex trafficking
• Not much advertising and social media presence
• Focus on preventing and stopping the demand and the predators
• Could use more multi-media platforms to raise awareness
• Hosts many walks and events to raise money and awareness.
• Not enough focus on educating the children and making them aware of the problem.
3 STOP CHILD TRAFFICKING NOW
Stop Child Trafficking Now (SCTN) is a organization that has joined the continuous fight against child trafficking by putting a stop to the demand (buyers, traffickers,etc) in hopes to stop the on going cycle.
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Pros: • Focus on college kids who are really passionate about these issues. • Multi-platforms promotion
Cons: • Not becoming a part of more universities and schools • Just awareness, could be doing other things to raise money and other forms of awareness.
• Using celebrities to make the connection to the college community • Partnerships with human trafficking organizations
4 “AGAINST OUR WILL” mtvU Campaign
mtvU’s Against our will campaign was started in 2011 to get US college students involved in the fight against modern day salvery which they did not even previously know was taking place in their own backyard. Showing them how to get involved and empowering them to learn more.
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Pros: • Targets a variety of different groups, tackles multiple aspects • Great resource of quantitative and qualitative data, giving insights in the complexity of trafficking (i.e. Trucker Driver Collaborations)
Cons: • No awareness of existence • Only trafficking-educated people know about it • The number is too long and not easy to remember. It should be shorter, similar to 911.
• Strategy: prevent trafficking, save victims on the spot, help them with the aftermath of survival.
5 Nation Human Trafficking Resource Center
The NHTRC is a 24-hour national hotline number people can call to report suspected human trafficking. It is operated by the Polaris Project and has exsisted since 2007, providing free and confidential access to crisis assistance, tip, reporting, social service, referrals, technical assistance, general information
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materials, community outreach and engagement, and various other support options offered by trained human trafficking advocates in more than 170 languages.
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Pros: • Precise mission statement
Cons: • Website too narrow, not providing enough information
• Celebrity Endorsement • Targeting Men Directly
• Presents the matter in a comic way, which could be considered disrispectful
• Wide Media Recognition • Unclear Website Navigation • Understands and Leverages Contemporary Pop Culture
• No Previous Work Shown on Website
6 “Real Men Don’t Buy Girls”, DNA Foundation
Thorn Foundation (formerly DNA) was eastablished in 2010 by celebrities Demi Moore and Ashton Kutcher. The inspiration was ‘Dateline’, a Cambodian sex trafficking database.The disgust and frustration brought about from what Kutcher saw and the lack of relevant action being done, brought about the
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popular campaign: “Real Men Don’t Buy Girls”. An interactive video campaign featuring celebrities, that addresses the male psyche to eliminate the demand for child sex slavery.
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existing campaign conclusions Lack of Promotion: Not enough promotion or advertising. Lack of establishment on social media platforms.
Select Exposure: Campaigns/ Organizations can only be found if sought after, and primarily by people involved and educated around the issue
Limited Collaborations Amongst Organizations: Very limited collaborations have been identified After researching, analyzing, and finding pros and cons of the 6 pre-existing campaigns
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analyzed thus far, FIX opted to identify possible gaps. The gaps listed hereafter
No Children Oriented Campaigns:
provide the reasoning behind the inability to effectively raise awareness, throughout the
None of the campaigns studied target children directly, the age group which is affected.
world, about Child Sex Trafficking.
That could prove to also function as a precautionary course of action.
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major opportunities
shelter bed scarcity
fear, vulnerability& self-identification
technology
taxis
truckers & reporting
awareness in u.s.a.
After having identified gaps and opportunities through carefully researching experts and case studies relevant to child sex trafficking, the FIX team obtained more indepth knowledge through the investigation of subject specific studies and publications.The extensive study of this topic allowed FIX to identify 6 major opportunities which they could tackle through their campaign.
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Scarcity of human trafficking survivor shelter beds in the U.S.: Shelter
Fear, Vulnerability, and Self-Identification Inability: Traffickers identify
beds are beds available for a minimum stay of one night and are associated with a non-
potential victims through signs of vulnerability which makes them more susceptible
profit and non-govermental organization serving human trafficking survivors.
to manipulation. Such victims most commonly live in poverty, are less educated, and/
• 1,644 shelter beds are available to the survivors of human trafficking in the United
or conflicted. These victims in many cases are afraid and have partial knowledge of the
States, only 348 of which are exclusively for sex trafficking victims.
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situation they are in, which is reflected in the diminishing number of self-identifying victim
These numbers are extremely low given that the amount of human trafficking victims
reports.They fear the threatened harm and feel guilt due to the offender’s manipulative
globally is 20.9 million.
behavior. They are unaware of who/how/what to report and the consequences that source: http://www.blog.polarisproject.org/2012/10/29/severe-shelter-bedsshortage-for-survivors-of-human-trafficking/
would follow. fix / child sex trafficking / toy
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This explains why it has been called the last anonymous tool of communication. Although technology might facilitate trafficking, technology can also be for its detection and therefore can be an efficient tool to combat trafficking with.
Technology. The Internet, Anonymity, Portability: Technology is the most common tool traffickers in the U.S today use. The National Inst. of Justice reports 54% of detected victims in 2010 were advertised online.The internet (computers, smartphones, etc.) allows traffickers to reach a larger audience within vast geographic expanses. The unlimited Internet access offered by Smartphones has enabled traffickers
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to recruit, organize, advertise, and communicate all in an anonymous and portable
“We are turning the tables on the traffickers. Just as they are now using technology and the
manner through the use of their phones. Pre-paid disposable SIM cards are a trafficker’s
Internet to exploit their victims, we are going to harness technology to stop them.”
essencial tool, since they can be purchased anonymously (no I.D or SSN required).
President Barack Obama, Address to the Clinton Global Initiative
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Taxi Drivers as Witnesses: Many trafficking networks use taxi services to transport
Truckers and Reporting: Truckers are a major source of case reporting to the
their victims from and to certain locations, according to NHTRC. The driver in such a
NHTRC hotline (52 % of their calls to hotline were to report potential trafficking cases,
situation becomes a key witnesses and can provide detailed descriptions of the victim
70% of those calls referenced minors).Their importance lies in their extensive reach.
and their location. While travelling, drivers have the unique opportunity of accessing
They are a very well-connected community troughout the country and share information
the victims when they are alone. During that transportation drivers could provide
and resources amongst themselves. This community created: Truckers Against Trafficking
victims with hope, information about support services, and places/resources to reach
(TAT), a nation wide awareness campaign targeted specifically to the trucker industry.
out for help.
They are also positioned in the environments in which human trafficking occurs (commercially operated truck-stops, state-operated rest areas, and welcome centers)
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which are remote and isolated and have minimal security. fix / child sex trafficking / toy
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conclusions / design criteria: • Educate Society About Child Sex Trafficking • Motivate People to Want to Help • Wide Social Media Exposure and Emphasis (Facebook, Twitter, Instagram, Blogs, etc.)
• Establishment of Emotional Connection to Victim Awareness of Trafficking in the U.S.: The majority of people are aware of the issue of child sex trafficking, however they lack full understanding of the topic. Though it may seem as if it is an issue prevalent elsewhere around the world, many people do not know that a significant part of child sex trafficking actually takes place here, in the U.S. Especially in the state of California. Awareness is also problemating in so far as reporting methods. Though there are several hotline numbers addressing child sex trafficking, none of them is memorable or
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campaigned well enough to have become embedded into reality.
• Targeting Each Target Group Age Appropriately (Group 1: 9-13, Group 2: 14-18, Group 3: 19-23)
• Accurate Material
(All Material Up To Date, Interesting, and Correct)
• Clearly Convey Mission (in All Products and Campaigns)
• Comprehensible Website Navigation • Stress Importance of Human Rights in Early Education • Accessability of Material on Various Platforms (ipad, android, iphone, apps, website, computer, etc.)
fix / child sex trafficking / toy
fix: meet the team
generate To generate a plan of action the team compiled all their research and opportunities to create a unique and well designed campaign to join and help the fight against child sex trafficking. To do this, personas, ideas for items, and campaigns were developed.
3
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personas
When researching our potential target groups
1
2
3
we found three different individuals ranging from the ages 14 - 32. We analyzed their everyday routines to see what stages in their interactions with their surroundings, people, school and media we could intervene.
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malcolm 14 years old stamford, ct
mimi 20 years old
key biscayne ,fl
gabby 32 years old miami ,fl
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persona 1
1
Malcolm
14 years old and living in Stamford, Connecticut with his mother and father. Malcolm attends a specialized private school in Greenwich, CT and is an extremely gifted musician and singer and was discovered to have ‘perfect pitch’ at the age of 8. Originally from
6:45 am
7:00 am
8:15 am
8:30 am 1:15 pm
Wakes Up
Gets ready for school and eats breakfast while looking at his iPad.
Arrives at School
Class
1:15 pm Lunch
2:00 pm 3:00 pm Class
3:00 pm
4:30 pm
Baseball Practice
Gets home
5:00 pm 7:00 pm Singing & Music Lesson
Bermuda, and moved to the US with the hopes of a better education. Malcolm has two older sisters and loves anything and knows anything pertaining entertainment and movies, and has dreams of being a musician and director.
7:00 pm 7:30 pm Dinner
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7:45 pm 9:00 pm Homework
9:30 pm Shower & Bed fix / child sex trafficking / toy
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persona 2
2
Mimi
20 year old girl from Key Biscayne, FL and attends University of Miami with a education major, with dreams of becoming a pre-school teacher. She comes from a large Cuban and Argentinean family and loves to have fun with her family and friends. She is extremely
9:00 am Wakes Up, Checks her phone, email and instagram
11:45 am Arrives to Class
creative and loves photography and fashion. She has one older brother who lives and attends college in New York City. Mimi loves all kinds of music and loves going to the beach and laying by the pool.
7:00 pm 8:00 pm Dinner
3 98
9:30 am Eats breakfast and watch TV.
12:00 pm 2:00 pm Class
10:00 am
11:00 am
Takes a shower & Gets ready for her day while listening to Taylor Swift.
Drives to Campus
2:15 pm
6:00 pm
6:30 pm
Leaves class and heads to cousins house to visit
Heads home
Gets ready for dinner with family
8:00 pm 12:00 pm Watches favorite nightly TV shows alone or with family
12:15 pm Bed
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persona 3
3
Gabby
32 year old mother, wife and art teacher living in Miami, FL. Gabby is a young dedicated mother to three children under the age of 5. Gabby got her masters degree in education from Harvard University and is a part time art teacher in a elementary school near by. She loves to experiment with DIY projects on her own when she gets free time and getting her children involved in anyway she can, and family is extremely important to her.
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6:00 am
7:00 am
Wakes up with children to feed them breakfast and get the day started
Checks email and phone whilst kids are watching morning TV
11:00 am
12:00 pm 1:00 pm
Takes baby outside to play
Lunch
5:00 pm 6:30 pm Heads home and has dinner with family
7:30 am
9:00 am
Gets eldest children ready for school and herself ready and heads out the door
1:15 pm
3:00 pm
Puts baby down for nap and works on some artwork in office
Goes to pick up kids from school
7:30 pm
10:00 pm
Puts all kids down to bed
Watches TV and head to bed
Goes to the Gym
4:00 pm Takes daughter to ballet and son to baseball practice
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product ideation
6 5 1
4 3
FIX now brainstormed various different ideas, campaigns and platforms
2
that they could use to enter the fight against child sex trafficking. After analyzing gaps from pre-existing campaigns they creatively brainstormed on how reaching and filling those gaps could effectively be done.
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1
TOY would be the title of a series of educational campaigns centered around Child Sex Trafficking.
TOY Definition: /toi/, noun, “An object for a child to play with, typically a model or miniature replica of something”
TOY defined by FIX: Playing off the traditional meaning of the word “toy”, as something innocently used by children for recreation and also its trivial connotations(children used as toys, sexualized toys, etc.),
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we would provide educational tools. fix / child sex trafficking / toy
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Possible By-Product Ideas:
Athena & Phevos (2004 Olympic Game Mascots, Greek)
• Educational Videos made in comic-like style • Take-home meaningful toys • Characters of stories told for ageappropriate education about trafficking
Athena and Phevos were the official mascots of the Athens Olympic Games of 2004.This is an excellent example of whatTOY could be.A multiplatform,
• Parents could support the cause by buying school supplies that are TOY merchandise
child friendly, educational symbol which
• Informational/Educational Pamphlets
could be represented in many forms to target
• Accessories which would become popular amongst children but would be supporting a cause
different purposed and ages..
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• Full Scale Mascots of TOY could go to schools and talk about the issue
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2
COLOR&SYMBOL
refers to the idea of claiming a
particular color and creating a universal symbol for the fight against child sex trafficking.
SYMBOL Definition: noun, “something that stands
COLOR & SYMBOL by FIX: This is an idea we thought of because we realized
for or suggests something else by reason of relationship,
how successfully embeded into our realities the color and symbols two other
association, convention, or accidental resemblance;
causes have established are. These two are the Breast Cancer Awareness campaign and
especially : a visible sign of something invisible”
products with the color pink and the symbolic pink ribbon and the (RED) Campaign fighting for AIDS with the color red and the (RED)™. we would provide educational tools.
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Breast Cancer Awareness Campaign
(RED)™ A Generation Without AIDS
Even retail giants such as Campbell’s, pop culture icons such as the NFL
The aim of (RED)™ is to creating a generation without AIDS. Particular importance
athletes wearing merchandise, and the consistent use of pink color and ribbon
has been placed on celebrity endorcement. It has been supported by the luxury
symbol when referring to breast cancer show how effectively this campaign has
industry (Belvedere vodka), retail giants (GAP), credit cards were dedicated to this
been embedded into our reality.
cause (American Express).
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3
REBEL PORN is a guerilla campaign that would come as a surprise to the viewer and interrupt his/her viewing experience of porn
PORN Definition: \por.nog.ra.phy\, noun, “the depiction of acts in a sensational manner so as to arouse a quick intense emotional reaction” Why Porn? Because “35% of all internet downloads are pornograph”
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REBEL PORN defined by FIX: this approach
(http://mattsingley.com/blog/2010/06/the-stats-on-internet-pornography/). Porn is on of
targets a completely different and very specific
the most prominent forms child/teen sex trafficking might take, in which viewers might not
audience than the ideas previously mentioned. It targets
even realize the effects of their actions. FIX through an invasion of porn websites
pornography viewers that without knowing it, strengthen
would shock viewers and aim to start online uproar to raise awareness of the
the problem of child sex trafficking.
reality of the situation fix / child sex trafficking / toy
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guilt interrogation. female confronts viewer
REBEL PORN: The Process
“How do you like knowing that you do not derive pleasure from my mysery?” “How do you know I am not a sex slave?” “How do you know I am not underage?”
user selects porn website
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user browses videos & selects one to watch
video starts. looks like any other porno film
once viewer is engaged, image freezes
seconds later female lead points at viewer
expected reaction: viewer would be shocked and research what he experienced online. forums would be created and awareness would be spread. fix / child sex trafficking / toy
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4
IDENTITY IN DISGUISE
The Tactic: 1. Locating teenagers by their fb recorded “current city” or “education”,
a Social Media
FIX would send a list of names to its representatives. Their representatives: male or
Campaign, targeting youth and making them emotionally
female users(human trafficking survivors) with very alluring profile pictures. 2. Next the
attached to a human trafficking survivor.
users receive that list from FIX 3. Users add the people from the list and send them a message written by FIX that is directly addressed to them. 4. Teenager would
Identity in Disguise as defined by FIX:
sympathize with victim and would feel motivated to help the cause and spread the
Identity in Disguise is an online campaign mostly through
word.
facebook. Male and female human sex trafficking survivors, create profiles through which they reach out Female User
and communicate with teenagers and young adults. All
William Johnson
William Johnson
William Johnson Hey Female User name,
the profiles although operated by the real people they
Thanks for the add! Let me introduce myself.. My name is William Johnson and I am 20 years old and currently a senior at Stuyvesant High School in New York! I moved to NY with my family about a year ago from Ohio. The William Johnson Hey Female User Name
adjustment has been much better than I ever expected. I love it here! I’ve made a bunch of new friends, I’m in the football varsity team, and I’m currently waiting to hear back from my dream colleges.
represent, offer the same material as that provided by
But why am I telling you, Female User Name, all this? Because I wanted to tell you that you are more powerful than you think! I know that because I realized I am more powerful than I ever thought I was. This is not something I would have thought or said to anyone a year ago. A year ago I saw no future for myself, I didn’t want a future if it meant that I would continue living the way I was. I was trapped in a
the relevant FIX department itself.
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5
GUERILLA CAMPAIGN Staged shocking street Improvs of plausible child trafficking scenarios.
Guerilla Campaign: Guerrilla Campaign are cost effective marketing tactics that create large impacts, they require high energy and imagination to evoke the consumer at a more memorable level.
existing guerilla campaign examples
Beyond Performance: In addition an extensive range of smaller scale guerilla advertisements like graffitis could enhance the impact the campaign has and boost its results.
The FIX Guerilla Campaigns: These series of campaigns would demonstrate child trafficking scenes ranging from child abduction to child abuse. The intense improvs would take part in public spaces, such as the streets, in malls, and high traffick areas.This would enable a variety of audiences to witness them and create
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the association between child trafficking and that painful image they saw.
possible orientations for the fix guerilla campaign series fix / child sex trafficking / toy
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6
PUBLIC ART INSTALLATIONS a series of engaging/shocking art pieces installed in public high-traffic
first image: happy, health, and cute child waving at audience
locations to raise awareness of child sex trafficking.
FIX Defines Public Art Installations: It is a series of full scale holograms installed in high traffic locations preferably in ones transportation is enabled (i.e. subway station, airport, port).
second image: the same child but is now sad, scared, and hurt
What would that do: These three powerful consecutive images would engage the audience through the element of shock. It would aim towards informing the population about the existence of the problem and inspire them to aid the fight against child sex trafficking.
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third image: shocking child trafficking statistic with info (images not by fix) fix / child sex trafficking / toy
assess
Through thorough assessment, FIX prepares to launch TOY, Trafficking Of Youth, a campaign with ambition to penetrate into the complex issue of Child Sex Trafficking.
explore / examine / grasp / generate / assess
toy: trafficking of youth
Having completed the design process steps: Explore, Examine, Grasp, and Generate, FIX now Assessed. TOY is the FIX branch and solution devoted solely to fortifying the fight against child sex trafficking.
TOY Mission Statement:
TOY aims to embed compassion and awareness about child sex trafficking into contemporary society. It is a pioneer in the fight against the cause given its unique positionioning of targeting humans as young as 9 years old.The TOY team believes that the updated and wholistic education of youth now can lead to a better world tomorrow. Through the age appropriate preparation
�toy� was introduced as idea no.1 in the generate phase
124 3
of youth, societies can potentially consist of well rounded individuals, who are mindful of their actions, and aware of the real state of the world. fix / child sex trafficking / toy
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toy: color palette and logo
The TOY Color Palette : TOY trusts that the evolved educational cultivation of individual leads to the formation of a better society overall. Just like society, that is defined by the different individuals that comprise it, each color can be defined in terms of percentages of the three primary colors.
trafficking of youth Due to the reason provided above and because Blue, Red, and Yellow are reminiscent of traditional “toys�, the TOY team decided to use the primary colors as their
campaigns fotrifying the fight
against child sex trafficking
color pallete.
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toy: target groups
TOY Target Groups : To ensure the success of their campaigns, the TOY team
Group 1 (9-13years) : Tweens in this age group are in school between 4th and
divided its target audience into three groups. Each target group is described by the
7th grade. This is the age puberty begins. The clear majority of them have cell phones,
age of the people it consists of. The age groups boundaries were picked because they
personal computers and use social media. This age group is at the highest risk of abuse.
reflect different stages in a persons life.
9-13 group 1
14-18 g ro up 2
19-23 g ro up 3
home 9-13 group 1
school
people media people media
FAMILY (Siblings/Parents) Celebrity TV/Movies/Music Computers/Tablets/iPods Friends/Classmates/Teachers Textbooks/books Curriculum
lectures plays activities
Videos/Computer/Technology Extra-curricular
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toy: target groups
Group 2 (14-18 years old) : These teenagers are between the 8th and 12th grade
Group 3 (19-23 years old) : Young adults, 19-23 years old, most are in College.
of school. Group identity and social activities are very important for this group.They have
They are independent, some have jobs but many of them are facing the anxieties of
grown up with social media, and this is the age when many become sexually active.
adulthood and career.
home 14-18 group 2
school
Celebrity TV/Movies/Music media Computers/Tablets/iPods/Phones Facebook Social Media Twitter Friends/Classmates/Teachers/ people Counselors/Professors/Advisors
media
Textbooks/books Curriculum
lectures activities
Videos/Computer/Technology
130 3
home
people FAMILY (Siblings/Parents)
Extra-curricular
plays Clubs
people media
19-23 gr oup 3
people school/ work
media
FAMILY (Siblings/Parents) Celebrity TV/Movies/Music Computers/Tablets/iPods/Phones Social Media Facebook Twitter LinkedIn Friends/Classmates/Professors/ Colleagues/Advisors Textbooks/books Curriculum
lectures plays activities
Videos/Computer/Technology exploration
Extra-curricular
Clubs
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toy: target group overview
toy: campaign assessment to each group
9-13 group 1
TOY_Educate:
TOY
representatives
with
education
background visit schools and through interactive creative activities introduce the concept of Human Rights to children.
trafficking of youth
campaigns fotrifying the fight
against child sex trafficking
classmates
9-13 group 1
family
14-18 group 2 attraction
activities
19-23 group 3 technology
friends
socialization
career exploration
14-18 group 2
TOY_Approach: A guerilla promotional campaign that raises
19-23 group 3
TOY_Introduce: A campaign to introduce TOY to the public.
awareness through emotionally connecting youth to a human trafficking survivor via social media.
TOY posters will be placed in high traffic areas and cup holders. It would later expand to graffiti and stickers placed at areas this group frequents.
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toy_educate: group 1, 9-13yrs STEP
1
STEP
2
STEP
3
STEP
4
STEP
5
9-13 group 1 TOY Rep agrees on how groups will be shaped with school Principle (based on grade or age) STEP
6
Groups meet depending on the color of their sillyband.
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STEP
7
TOY Rep presents photo of victim and asks students to brainstorm on what they think his/ her life is like
Students are devided into groups based on step 1
STEP
8
Students brainstorm by writing words and phrases on large piece of paper
Group comes together to form target group TOY reps will educate
STEP
9
After brainstorming, TOY rep presents reality of the victim (in tasteful and age appropriate way)
All students enter and meet up with TOY reps.
STEP
10
Kids come up with creative way/projects to support victim and cause
Students randomly pick silly bandz from bucket that are three different colors STEP
11
Projects will be posted on TOY website and used as educational and awareness material
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toy_educate: details
9-13 group 1
Used in Step 5 & 6: Students randomly pick silly bandz from bucket. They are then
9-13 group 1
divided into group based on the color of their silly band, red, yellow or blue.
for
join the fight against
child trafficking!
Described in Step 11: Projects produced by students will be put on TOY website and used as educational and awareness material.
http://www.traffickingofyouth.org
http://www.traffickingofyouth.org
trafficking of youth
campaigns fotrifying the fight
national human trafficking resource center: 1-888-373-7888
against child sex trafficking
the problem our mission you can help! our campaigns
trafficking of youth
campaigns fotrifying the fight
against child sex trafficking
the problem
find your poster national human trafficking resource center: 1-888-373-7888
our mission
an organization by
you can help!
find your poster
our campaigns
school name
school name
school name
school name
school name
school name
school name
school name
school name
school name
school name
school name
school name
school name
find your poster
an organization by
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toy_approach: group 2, 14-18yrs
Female User
14-18 14-18 gr o g ruop u2p 2
You are more powerful than you think...
William Johnson
William Johnson
WHAT DO YOU KNOW ABOUT TRAFFICKING IN THE US?
1
Teenage guy or girl signs onto his/her facebook account
2
User notices a new friend request
3
User clicks to see who requested their friendship. Its either Mary or William
4
User accepts the friend request and clicks on Mary or William’s profile Male User
You are more powerful than you think...
Mary Smith
Mary Smith
WHAT DO YOU KNOW ABOUT TRAFFICKING IN THE US?
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Male User
Mary Smith
Female User
Hey Male User name,
William Johnson
Thanks for the add! I’m Mary Smith. I am 20-year-old senior at Stuyvesant High School in NY! William Johnson
I moved here with my family a year ago, so far I love it! I’ve made a bunch of new friends, and
Hey Female User name, Thanks for the add! Let me introduce myself.. My name is William Johnson and I am 20 years old and currently a senior at Stuyvesant
I’m waiting to hear back from my dream colleges any day now.
High School in New York! I moved to NY with my family about a year ago from Ohio. The adjustWilliam Johnson Hey Female User Name
ment has been much better than I ever expected. I love it here! I’ve made a bunch of new friends, I’m in the football varsity team, and I’m currently waiting to hear back from my dream colleges. But why am I telling you, Female User Name, all this?
Mary Smith
Because I wanted to tell you that you are more powerful than you think! I know that because I realized I am more powerful than I ever thought I was. This is not something I would have thought or said to anyone a
Why did I add you, Male User Name? Because you are powerful than you think! I know I am.
year ago. A year ago I saw no future for myself, I didn’t want a future if it meant that I would continue living the way I was. I was trapped in a
A year ago I didn’t want a future if it meant that I would continue living the way I did. I felt
Smith MaryMary Smith
5
User receives personalized inbox message from Mary or William Male User
Mary Smith
Hey Male User Name
caged, hopeless, and depressed. My so-called boyfriend who I was in love with, used me! He kept me captive and forced me to sell my body for money against my will. I thought that was it. Then Stella appeared, she rescued me(she works for xyz.org). Do you know 5,500,000 children are trafficking victims each year? You can help! Male User Name you are strong! Help others believe in their strength! If you believe every person should be treated like a human, visit my facebook page for ideas, resources, and spread the word!
Mary Smith Hey Male User name, Thanks for the add! Let me introduce myself.. My name is Mary Smith and I am 20 years old and currently a senior at Stuyvesant High School in New York! I moved to NY with my family about a year ago from Ohio. The Mary Smith Hey Male User Name
adjustment has been much better than I ever expected. I love it here! I’ve made a bunch of new friends, I’m a cheerleader, and I’m currently waiting to hear back from my dream colleges. But why am I telling you, Male User Name, all this? Because I wanted to tell you that you are more powerful than you think! I know that because I realized I am more powerful than I ever thought I was. This is not something I would have thought or said to anyone a year ago. A year ago I saw no future for myself, I didn’t want a future if it meant that I would continue living the way I was. I was trapped in a
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toy_introduce: group 3, 19-23yrs 19-23 group 3
This TOY campaign will be the basis of the organization’s launching. It will familiarize people with the cause and the organization itself. In high traffic areas such as subways, buses, etc. shocking statistics will be exposed through simple yet modern illustrations.This would later evolve to being more target specific
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toy:promotion ideas
Gr ou p
1 Gr ou p 2 Gr ou p 3
toy: fulfillement of design criteria 1. Educate Society About Child Sex Trafficking 2. Motivate People to Want to Help 3. Wide Social Media Exposure and Emphasis (Facebook, Twitter, Instagram, Blogs, etc.)
4. Establishment of Emotional Connection to Victim 5. Targeting Each Target Group Age Appropriately (Group 1: 9-13, Group 2: 14-18, Group 3: 19-23)
6. Accurate Material
(All Material Up To Date, Interesting, and Correct)
7. Clearly Convey TOY Mission (in All Products and Campaigns)
8. Comprehensible Website Navigation 9. Stress Importance of Human Rights in Early Education 10. Accessability and Existence of Material
(ipad, android, iphone, apps, website, computer, etc.)
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Denotes Criterium Has Been Fulfilled
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toy: short and long-term goals
Longterm Goals: • To embed early education of human rights into the American Culture. • To collaborate with well-established firms with a strong media platform to
http://www.traffickingofyouth.org
educate a greater population about child sex trafficking. • To join forces with various child sex trafficking organizations to strengthen
trafficking of youth campaigns fotrifying the fight
against child sex trafficking
the problem our mission you can help! our campaigns find your poster
their impact and to eventually, collaboratively decide on one global hotline for reporting. • To encourage more efficient predator combat techniques (with help from the government) to try to eliminate demand for child sex exploitation.
national human trafficking resource center: 1-888-373-7888 an organization by
Short Term: • To become established as a reliable organization. • To expand their network and go to more schools, and more people. • To create a special campaign for their 19-23 year old target group, possibly at collede campuses and spots this age group frequents in different cities.
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• To gain following on social media and keep information up-to-date. fix / child sex trafficking / toy
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sources
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fix / child sex trafficking / toy
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fix / child sex trafficking / toy
an organization by:
parsons: the new school for design strategic design and management research and development advanced methods instructor: robert rabinovitz