A JOURNEY TOWARDS AWARENESS, EMPATHY AND CHANGE
Taylor Conophy, Dom Crockett, Rosalind Louvet, Daniella Pena
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what are we going to talk about? PRESENTATION AGENDA 1
BRIEF RECAP
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HUMAN TRAFFICKING
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DEVELOPING OUR SOLUTION
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OUR SOLUTION
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WHAT’S NEXT
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Q &A
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“More than 50 girls were rescued from sexual exploitation at this years super bowl”
How did we get here? BRIEF RECAP Social Impact, Social Media, Social Good
OUR PRIMARY AREAS OF FOCUS 5
EDUCATION / AWARENESS
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HUman Trafficking
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Health
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Current Crises
Our inspiration for narrowing down U.N. DECLARATION OF HUMAN RIGHTS
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ARTICLE 26
“Everyone has the right to life, liberty and security of person.”
“Education shall be directed to the full development of the human personality and to the strengthening of respect for human rights and fundamental freedoms. It shall promote understanding, tolerance and friendship among all nations, racial or religious groups, and shall further the activities of the United Nations for the maintenance of peace..”
ARTICLE 4
“No one shall be held in slavery or servitude; slavery and the slave trade shall be prohibited in all their forms.” ARTICLE 5
“No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment..”
Social Impact, Social Media, Social Good
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“Pimps trafficked over two thousand under aged prostitutes to Texas for this years Super Bowl”
What did we decide on? HUMAN TRAFFICKING Social Impact, Social Media, Social Good
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What is it? HUMAN TRAFFICKING
Human trafficking is the act of recruiting, transporting, transferring, harboring or receiving a person through use of force, coercion or other means,for the purpose of exploiting them. Social Impact, Social Media, Social Good
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Yes, it’s a problem but things are getting done SELECT CASE STUDIES
JOURNEY
Social Impact, Social Media, Social Good
5 DAYS OF FREEDOM
NOT FOR SALE
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Case Study #1
JOURNEY
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THE GOOD Innovative and captivating art installation inspires human interaction and deeper personal connection THE BAD The initiative doesn’t give many opportunities for people to share, connect and network with others who are passionate about Human Trafficking.
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Case Study #2
5 DAYS OF FREEDOM,
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THE GOOD Allows people from various backgrounds to make an impact on a local level that works together with other communities around the world. THE BAD Because the initiative allows customization, there are often issues of disorganization and inconsistency.
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Case Study #3
NOT FOR SALE
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THE GOOD The campaign does a excellent job of connecting people with human trafficking initiatives and lending ideas for collaboration. THE BAD While there is an attempt to allow those who donate to understand where their money is going to, it is not exhibited in detail and could be more transparent.
What did we learn? OUR DESIGN CRITERIA
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PROVOKE HUMAN EMOTIONS USE DONATION INCENTIVES FOR THOSE WHO CAN’T IMMEDIATELY IDENTIFY WITH THE DEEPER ISSUE ADDRESS AS LARGE A DEMOGRAPHIC AS POSSIBLE TRANSPARENCY IN THE DONATION PROCESS SELF INVOLVED COMMUNITY PROGRAM THAT ENCOURAGES PARTICIPATION ADDRESS ROOT OF THE PROBLEM INFORMATION AND FOLLOW-UP FOCUSED
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Developing our solution MULTIPLATFORM STRUCTURE Social Impact, Social Media, Social Good
Where did we begin? PLATFORM STRUCTURE
15 MEASURE
AWARENESS
DONATE
FOLLOW UP
Social Impact, Social Media, Social Good
PREVENT
How will our system work? SYSTEM MAP
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1
AWARENESS
TAKE AWAY
Phase 1: We want to raise visibility and comprehension surrounding the current Human Trafficking Problem.
Phase 2: The viewer of our campaigns can become further involved with the organization through various social networking channels.
PLATFORM Phase 3: This online destination is a culmination of all campaigns and initiatives that we have developed for the increased awareness and abolishment of Human Trafficking.
AWARENESS Through various guerrilla art installations and campaigns the general public can be better informed about this issue.
By using these social networking tools the viewer becomes more engaged in the campaign as a whole as opposed to just one part. Connectivity and transparency for the public is our goal.
Social Impact, Social Media, Social Good
DONATE Phase 4: Users can donate money to allow us to implement the curriculum and educate girls about the dangers of human trafficking.
Users can donate money to allow us to implement the curriculum and educate girls about the dangers of human trafficking.
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CURRICULUM
EDUCATION
FOLLOW UP
Phase 6: The lesson plans for this stage will include the courses, lectures, and interactive activities for our target audience.:
Phase 5: Having the public learn about this problem is not enough; we must contribute to educate the people who are most at risk about the dangers to combat the source of the problem.
Phase 7: To make sure the people who donates can feel engaged in the process - we need to innovate a method to increase transparancy.
PREVENTION
DONATE People who log onto the platform have an increased opportunity to learn and connect with others who are involved.
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Using real world and familiar examples we can make the human trafficking prevention more comprehensive and relateable.
Advertising and education will happen at various places where girls are either most at risk or where they are most influenced. Whether these girls are at school, shopping with friends, or watching T.V Initial will be there informing and empowering.
The transparancy will be created through adonation tracker that will measure the donation made and follow it every step of the way until implementation of curriculum is finished.
Who is involved? KEY PERSONAS 17
hello I’m a mother...
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Who is involved? KEY PERSONAS 18
hello I’m a graduate...
Social Impact, Social Media, Social Good
Who is involved? KEY PERSONAS 19
hello I’m a teacher...
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Who is involved? KEY PERSONAS 20
hello I’m a 13 year old...
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Who is involved? KEY PERSONAS 21
hello I’m an 8 year old...
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Who is involved? KEY PERSONAS 22
hello I’m a 12 year old...
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How do they interact? JOURNEY MAP
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1
AWARENESS
TAKE AWAY
Phase 1: We want to raise visibility and comprehension surrounding the current Human Trafficking Problem.
Phase 2: The viewer of our campaigns can become further involved with the organization through various social networking channels.
AWARENESS Through various guerrilla art installations and campaigns the general public can be better informed about this issue.
Social Impact, Social Media, Social Good
By using these social networking tools the viewer becomes more engaged in the campaign as a whole as opposed to just one part. Connectivity and transparency for the public is our goal.
PLATFORM Phase 3: This online destination is a culmination of all campaigns and initiatives that we have developed for the increased awareness and abolishment of Human Trafficking.
MY JOURNEY ENDS HERE
People who log onto the platform have an increased opportunity to learn and connect with others who are involved.
DONATE Phase 4: Users can donate money to allow us to implement the curriculum and educate girls about the dangers of human trafficking.
DONATE Users can donate money to allow us to MY the JOURNEY implement curriculum and HERE ENDS educate girls about the dangers of human trafficking.
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CURRICULUM
EDUCATION
FOLLO
Phase 6: The lesson plans for this stage will include the courses, lectures, and interactive activities for our target audience.:
Phase 5: Having the public learn about this problem is not enough; we must contribute to educate the people who are most at risk about the dangers to combat the source of the problem.
Phase 7: To the people can feel eng process - w innovate a m increase tra
OUR JOURNEY STARTS HERE
Using real world and familiar examples we can make the human trafficking prevention more comprehensive and relateable.
PREVENTION Advertising and education will happen at various places where girls are either most at risk or where they are most influenced. Whether these girls are at school, shopping with friends, or watching T.V Initial will be there informing and empowering.
The tran created t tracker t the dona follow it way unti of curric
OUR SOLUTION 24
EYES
WIDE
OPEN Social Impact, Social Media, Social Good
EYES
WIDE
HOW IT WORKS
OPEN
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AWARENESS CAMPAIGN DONATION GIFT CURRICULUM Week 1
Week 2
Week 3
Week 4
Week 5
STUDENT FOLLOW UP DONATION FOLLOW UP
Social Impact, Social Media, Social Good
Week 6
Week 7
The journey SCENARIO MAP
SCENARIO: How it works?
26 300,00 child ren human traffick get ed in the US every year! EYES
WIDE
OPEN
4. Logs into the computer and finds out more about the campaign through website
1. Walks to Union Square ...
2. Sees shoes and looks at the QR code on the ground...
3. Photographs the QR code and receives information ...
5. Donation of money and selection of donation gift
6. Waiting for the donation to go through
7. Watch the donation bar to see where in the process your money is located
8. Donation gift arrives
10. Receives a postcard from one of the students paricipaiting in the EYES WIDE OPEN program
11. A 14 week later, you receive an email update.
EYES
WIDE
OPEN
9. Human Trafficking game - ready to learn more through the game
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10. The donation funds the implication of the curriculum in various schools
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Let’s take a closer look EYES WIDE OPEN BREAK DOWN
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SCENARIO: Shoes on Union Square SCENARIO: Shoes on Union Square
AWARENESS CAMPAIGN: SHOE INSTALLATION 1
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1. Walks to Union Square ... 1. Walks to Union Square ...
2. Sees shoes and looks at the QR 2. Sees shoes and looks at the QR code on the ground... code on the ground...
EYES EYES WIDE
IDE OPWEN OPEN
3. Photographs the QR code and 3. Photographs the QR code and receives information ... receives information ... Social Impact, Social Media, Social Good
300,000 300,000 children children are are trafficked trafficked in the US in theyear US every every year
4. It leads you to the EYES 4. It leads you to the EYES WIDE OPEN website . WIDE OPEN website .
DONATION: WEBSITE 1
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Social Impact, Social Media, Social Good
DONATION: GIFT 1
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CURRICULUM 1
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CURRICULUM: BREAK DOWN 1
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EYES
WIDE
OPEN
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CURRICULUM Week 1
Week 2
Week 3
Week 4
Class 1
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I’m a ...
Social Impact, Social Media, Social Good
ChoOse your ending...
Week 5
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Week 6
Week 7
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Social media ...
Send a letter...
CURRICULUM: BREAK DOWN 1
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In this phase we will present students with an introduction of the topic of human trafficking. After watching the video we have created and utilized in other stages of our program, defining the United Nations. Declaration of Human Rights in terms the students will understand, and helping students set up their accounts on our online platform, we hope to draw in the students and keep them interested throughout the semester. Social Impact, Social Media, Social Good
CURRICULUM: BREAK DOWN 1
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I’M A...: STORY GENERATOR
TOOLS ABOUT ME I’m A I’m
YEARS OLD
LOCATION I LIVE IN
In this phase of the curriculum, we will address student emotions by having them connect with real life victims of human trafficking over the Internet. Additionally, students will also learn about all parts of human trafficking, especially the demand portion in this phase. We will invite students to explore our website, play with the simulations, and read the articles and other information we have posted on it.
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INTERESTS MUSIC
GENERATE STORY
CURRICULUM: BREAK DOWN 1
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35 ACCEPT YOUR FRIEND’S OFFER AND GO TO THE SUPERBOWL
GO ON FACEBOOK
IGNORE AND DELETE THE MESSAGE
GO TO THE PARTY HE INVITED YOU TO
TELL YOUR FRIEND YOU ARE TIRED AND HAVE A NIGHT IN
GO ON AIM
REPLY TO THE MESSAGE
SAY YOU HAVE PLANS ALREADY AND GO HOME
ACCEPT YOUR OFFER ACCEPT THE FRIEND’S WOMANS OFFER AND GO THE SUPERBOWL FORTO AFTER PARTY TICKETS
MEET THE WOMAN BY THE EXIT AND TAKE ALL YOUR FRIENDS
GO HOME WITH YOUR FRIENDS WHO HAVE A CURFEW
TELL SAY YOUR FRIEND ARE THANK YOU BUTYOU REFUSE THETIRED AND HAVE A NIGHT OFFER IN
MEET THE WOMAN ALONE TO GET THE TICKETS
STAY AND GO TO THE PART WITH YOUR OTHER FRIEND
ACCEPT YOUR FRIEND’S OFFER AND GO TO THE SUPERBOWL
TELL YOUR FRIEND YOU ARE TIRED AND HAVE A NIGHT IN
In this phase of the curriculum, students will be presented with more concrete examples of scenarios they could potentially find themselves in at some point in the next few years. An interactive video will be the primary method of introduction to this phase. The video will present two options to viewer who can then choose to address the situation in one of those two ways. We will inform our students how to safely and effectively navigate around those situations.
Social Impact, Social Media, Social Good
CURRICULUM: BREAK DOWN 1
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RESOURCES REsOURCES
WHERE you CAN GET HELP?
NATION
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1. POLARIS PROJECT 2. NOT FOR SALE 3. INTERNATIONAL JUSTICE MISSION 4. ECPAT USA GLOBALLY
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1. SEXUAL VIOLENCE RESEARCH INITIATIVE (http://www.svri.org/trafficking.htm) 2. DEPARTMENT OF JUSTICE (http://www.justice.gov/whatwedo/whatwedo_ctip.html)
in this phase, we will inform students about where to get help if they or someone they know is involved in human trafficking in any way. This session is purely informational.
Social Impact, Social Media, Social Good
CURRICULUM: BREAK DOWN 1
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This phase of the curriculum will bring students back in touch with the victims of human trafficking that they connected with earlier by writing an email to them. Hopefully by feeling an emotional connection with a victim of trafficking, our students will be more effected by the course. We want to leave a lasting impression on students and thus will use this as one part of the summary of the course.
In this phase, we will encourage continued discussion around what students can and will take away from this class. Concrete examples, such as changing their profile settings on social networking sites and behavior in public places will be covered in brief.
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CURRICULUM: FOLLOW UP 1
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DONATION TRACKER 1
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“On average, a pimp makes $24,000 a month and $642,000 a year tax free by selling sex with girls and young women” What next? EVALUATION AND NEXT STEPS Social Impact, Social Media, Social Good
Did we meet our criteria? CHECKLIST
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PROVOKE HUMAN EMOTIONS USE DONATION INCENTIVES FOR THOSE WHO CAN’T IMMEDIATELY IDENTIFY WITH THE DEEPER ISSUE ADDRESS AS LARGE A DEMOGRAPHIC AS POSSIBLE TRANSPARENCY IN THE DONATION PROCESS SELF INVOLVED COMMUNITY PROGRAM THAT ENCOURAGES PARTICIPATION ADDRESS ROOT OF THE PROBLEM INFORMATION AND FOLLOW-UP FOCUSED
Social Impact, Social Media, Social Good
The future of Eyes Wide Open 1-3 YEAR PLAN In the future, Eyes Wide Open aims to include both boys and girls in the curriculum in order to broaden the reach of the program and help further our progress in the re-abolishment of slavery. We hope to maintain relationships and form new relationships with schools around the country in order to implement our curriculum for at least one semester at each. With at least one person at each school supporting our initiative, our chances of successfully preventing sex trafficking will increase significantly. Further, with more awareness campaigns bringing in donations, our curriculum will be able to expand on a larger scale across the country once schools see how the program has become a vital tool in students’ personal development in other schools. Continuous growth and development of our program could act as a model for other groups to work together to fight human trafficking.
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Where are these girls now?
EFFECTS OF THE WORKSHOP
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