A diagrammatic illustration of how a photograph
is produced.
Words of Vision Photography is a way of life. A religion to some. A calling to many. Resource Magazine aspire to share the good word about the things that are, the things that change, and the things that always will be.
The photo production industry is a living, breathing entity. Constantly evolving. Moving from film to digital to video. Everyone working on a photo shoot is inter-connected: we cannot live without one another. Creating a lasting image is the Holy Grail, and all work diligently to make magic happen on set. Concepts and ideas are everything and our guiding star. From photographers to art directors to the crew, we all work together and share our passion of photography. After years of wandering studios and photo sets, Resource Magazine brings you the history, the knowledge and the future of the photo production industry. Read up and enjoy!
The Visionaries and -Aurelie founds Resource Magazine with Alex and has fun discovering new talents. -Aurelie opens her production company, ajproductionsny, and gets to work with Karl Lagerfeld, Gilles Bensimon, John Clang, Martin Schoeller, and for clients ranging from Nike to Herm�s. -Aurelie spends rainy weekends at The Strand, going through its extensive collection of photo books.
-Aurelie falls in love with Philip Lorca diCorcia (well, his work, not the man). She ends up buying every one of his books. -Aurelie starts working as an Art Buyer at BBDO Paris and shoots with Corinne Day, Bettina Rheims and Steven Meisel among other aweinspiring photographers. -Aurelie stops talking to a friend after that friend said she thought Helmut Newton was a misogynistic pig. -Aurelie's mother works with Sarah Moon in Paris on Cacharel ad campaigns.
Start here
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Aurelie Jezequel
-Aurelie comes to work at BBDO New York. One of her first shoots is with Brigitte Lacombe at Industria Studio, an auspicious beginning.
their Roots -Alex founds Resource Magazine with Aurelie and has fun creating a whole new world of photography networks and inspiration. -Alex didn't become a famour painter so instead opens her production company, Niki Productions and gets to work on a wide variety of advertising and editorial projects as a prop/ wardrobe stylist, set builder, and set designer. -Alex quits college to be a famous painter. -Alex works on her first major advertising campaign with photographer Vincent Dixon on a Danzka Vodka campaign. A simple job, but led to phenomenal things.
-Alex starts working at Martin Izquirdo Studios as a prop fabricator at age 16. She built body suits for the NY Lottery and worked on other odd projects. -Alex grows up in her fathers photo studio in the West Village, NYC surrounded by a bustling life of models, art directors, and assistants. Some things never change.
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Start here
Alexandra Niki
-Alex began assisting her mother as a prop stylist. Had to get used to not calling her "mom" on set.
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There are 22,000 copies of Resource Magazine
distributed to over 300 studios, labs, equipment and prop rental locations in New York, Los Angeles, San Francisco, Chicago and Miami, as well as on newsstands nationwide and in Canada. That should be plenty of reading material for the estimated 6,000 potential readers walking through studios� doors each day. Numbers indicate that within every month there are 150,000 potential readers from studio traffic alone, adding up to about 450,000 per quarterly issue. Resource�s readers have expanded to national and international territories, just by word of mouth and the natural pass-along rate of our magazine. Keep your eye out for Resource around the country. We might just get your word out farther than you expect!
The Resource Magazine Philosophy
I am the photo productionist. I embody everyone
and everything in the photo production industry. I could not function without my various body systems, including: the agency system, the photo system, the crew system, and the studio/ eq system. Each system works together and contributes to my survival and growth. I create images for the world to see. The process starts with a spark of an idea in the agency system and goes through transformations as it travels through all my other systems to create a final product, the image. I now even have the ability to create moving images.
Resource Magazine is the heart of the Photo Productionist because their philosophy is what keeps me living. A photographer cannot work alone. He first needs the agency. He then needs a crew, a studio, and his equipment. Everything and everyone is connected and needs each other. The same philosophy stands for everyone else involved in photo production. Hence, the creation of the Photo Productionist.
Anatomy of the photo productionist
AGENCY
Agency is a cructial part of the photo industry as it is the starting point of the ideas and concepts behind the photographs. Agency represents also the clients and they keep us running. Resource Magazine offers articles that feature new ad campaigns, interviews with creatives and more.
�Photo� is the center of balance in this industry. It represents the artist, the final product and the techniques behind it all. Resource Magazine �s articles feature photographers, specific techniques, galleries shows, icnic images and more.
STUDIO/EQ Studio is our home away from home. Studios house our shoots and create the environment which we work in. EQ is clearly an essential tool for the photo industry as these are the tools of the artist. Resource Magazine covers new studios, behind the scenes, new delopments, history and more.
PHOTO
CREW �Crew� is how we get from point A to point B with everything we do. Without the crew we would have blank walls, empty sets, and no legs to run the production with. The crew is essential. Resource Magazine covers all the different members of a photo crew, how to�s, events, behind the scenes, and the challenges we face day to day.
Resource Television
R
esource Magazine has always understood that photo professionals are on a constant search for information and news about the industry that consumes our lives. . The web offers a vast playground of opportunities to suit those needs. Our answer? RETV. A new way to reach out and inform you about the peers you admire, the places you shoot as well as the products and services you use every day. We are creating an on line information network for photo professionals in a familiar web video and television format. RETV speaks to photo industry professionals around the world by creating captivating and relevant content and providing you with the industry information photo professionals crave. Through informative segments on current events, product reviews, how-to demos and original content dedicated to the photo industry, we are creating the next generation of photography resources for the professional and aspiring talent alike. We are reaching out to every area of the photography industry while operating under the trusted name, Resource Magazine. RETV will scan the photographic world for interesting content and bring it to you. Showing photo professionals around the world how things are done in other countries and how photo production changes from place to place. RETV will be your one stop shop for information and content regarding the photo industry.
resourcetelevision.com
Our Film Festival
Fps Fest
Film.photo.synthesis
FPS Fest is a film screening event that explores the transition from still photography to motion. The once separate industries of still photography and motion filmmaking are intersecting across a number of realms; from new technology to new demands from clients, today�s image makers are finding a new world in motion. FPS Fest provides information and stimulation about technology, techniques, and strategies to take on the future of a changing industry. The day-long activities will include guest speakers, demos, new equipment and technologies, animated shorts screening, a full FPS fest evening film screening, food, beer, fun for the kids and photography/ film professionals alike.
fpsfest.org
FPS Fest is presented by Resource Magazine, ROOT Capture, and Vimeo
The Codex of Resource Magazine "Discover the Secrets Behind the Photo Industry"
Etiquette At a loss of what to do and how to behave on and off set? Etiquette offers tips on what to Always and Never do, whether the topic is traveling on a job,
Guide to
In the photo industry, people want to get the best and la creme de la creme of products and services. Check out our �Resource Guide to� for living easier and better. We cover everything, from cargo van rental to iPhone apps.
Industry Tales
It�s not always fun and games on a photo shoot. Thankfully people like to share their embarrassing or funny moments. �Industry Tales� spills the behind the scenes debacles and mayhem that can (and usually do) occur.
Tri
Professio their tip
icks of the trade
onals from the photo industry share ps for success.
History A photographer recalls the birth of an iconic image.We have featured so farJoseph Cultice on Marilyn Manson, Mark Seliger on Kurt Cobain and Bob Gruen on John Lennon.
Photo Deco-page A photographer gets carte blanche to showcase a series of his personal work.
Photography is an art. Gallery highlights both gallery spaces, photography shows and the work displayed.
Gallery
Technique From liquid to jewelry to night photography, this article explores the technical aspects of things.
How to
Let Resource help you! How To section gives you advice on how to handle equipment or how to make sure you never leave something you need behind.
Mission Sometimes shooting a subject is not as cut and paste as you would wish. There can be obstacles, hurdles, and the unexpected. �Mission� talks about how photographers and their crews overcome these mission impossible-type assignments and accomplish the unthinkable.
Event The photo industry sure loves a party! Check out our �Event� article that highlight a particularly great industry celebration.
Locations Check out a photo spread of some unusual and cool looking places. You never know where you'll be shooting next.
Dawn of the Industry
There is an undocumented history of the photo industry which defines the companies, relationships, politics and identities of today. Dawn of the industry is a first hand, autobiographical recording of those who established the foundation of photography.
Development
The photo industry is full of growing pains, and growing pleasures. �Development� tracks the changes in studioland including entirely new spaces, renovations, and major changes in businesses we know. Keep up with the times.
Tech, EQ & Flow Digital Techs and other knowleadgeable geeks discuss all things geeky.
Birth of a
Campaign So your Art Director friend has a brilliant idea. But how does he get from drunken bar napkin geniusness to a prepro meeting with the industry's best advertising photographers and CGI specialists? This is the process.
Ad Rocks
We highlight ads that we find totally and incredibly awesome. Ad that we believe deserves further recognition and background information.
Interview Each section of the magazine (Photo, Crew, Studio/EQ and Agency) includes an interview with a professional in that particular field. Every angle of the business is covered and no stone is left unturned.
Film for photographers Forget movie critics. Resource Magazine has the real scoop on what to watch and the techniques behind making the films. No more mindless watching for you. Apply your mind!
Book Review
Check out some cool art-related books that can inspire you. Industry specific books, read by professionals, critiqued by professionals.
Go See Check out the latest fad and things we love! Gadgets, tools, fashion and more for a photo industry professional's shopping spree needs.
Productions of the World
Get a deeper feel for the location you want to travel to! �Production of the World� contains all the information you need about the best crews, locations, hotels, and restaurants of the paradises waiting for you!