2010 DeckExpo Exhibitor Prospectus

Page 1


THE POWER OFLIVE 12 Compelling Reasons Your Company Should Exhibit: 1. Generate new customers 2. Increase direct sales 3. Strengthen current customer relationships 4. Launch new products 5. Shorten the selling process 6. Reach potential buyers 7-8x faster than traditional field selling techniques 7. Build an emotional connection between a prospect and your product (increasing their likelihood to buy) 8. Reinforce brand recognition in the market 9. Face-to-face networking with industry partners and colleagues 10. Online networking with attendees through hanleywoodConnect before, during AND after the show 11. Exhibiting options can be tailored to help you meet your primary goals, objectives and budget 12. Unlimited FREE Exhibit Hall Passes to send customers

SEE IT LIVE! Learn more by watching our video

“The Power of Live Events� online at:

www.RemodelingShow.com or www.DeckExpo.com


ATTENDEE DEMOGRAPHICS Exhibiting is your once-a-year opportunity to gain new sales and build relationships with qualified attendees at the Remodeling Show and DeckExpo:

54% 21% 19% 6% Owners / Presidents / Executive Management

Sales / Marketing / Non-Construction Personnel

Managers / Supervisors / Job Foremen

Field Crew

91%

of past attendees are likely to attend these events in the future

ABOUT THEIR BUSINESS 54% want to find new products 79% of attendees influence

purchasing decisions 64% of attending companies send two or more contractors to the show have been in business ten or 61% more years 56% represent businesses with an annual dollar volume of $1 million or more

or suppliers 44% estimate they will spend over $10,000 on materials for each project in the next six months come for the learning 34% experiences

PRIMARY OCCUPATIONS REPRESENTED Residential Remodelers

Deck-Building Contractors

Residential General Contractors

Dock Builders

Replacement Contractors

Distributors / Dealers

Custom Builders

Architects

Carpenters

Engineers

GEOGRAPHIC REACH Professionals in attendance represent 46 U.S. states and 17 countries from around the world.

RemodelingShow.com

DeckExpo.com

Please see the reverse side for additional information.


RESERVE BOOTH SPACE EXHIBIT SPACE COSTS:

$27.50 OR $28.50 per square foot on or before

per square foot after

March 5, 2010

March 5, 2010

ACT NOW to get your products and services in front of thousands of residential building professionals. Follow these three easy steps:

1.

VISIT REMODELINGSHOW.COM or DECKEXPO.COM

2.

LAUNCH THE ONLINE BOOTH APPLICATION CONTRACT

3.

SUBMIT DEPOSIT

Select “Exhibit Contract” located under the “Exhibit At...” tab in the Exhibitor area of the web site.

All the information you need, including the Floor Plan, Booth Rates, Terms & Conditions, Sponsorships, etc., are included within the online form.

Once you have submitted your online application, the system generates a PDF copy of the contract for your records. In addition, an instant email confirmation is sent to the listed booth contact that includes a contract deposit invoice to submit for payment. NOTE: The application is not valid until proper payment is received.

QUESTIONS? Contact our sales team. Remodeling Show and DeckExpo Sales Team Phone: 800.681.6970 or 972.536.6333 sales@RemodelingShow.com | sales@DeckExpo.com

RemodelingShow.com

DeckExpo.com

Please see the reverse side for additional information.


SPONSORSHIPS Your participation in any event is only a piece of your complete marketing plan. As an exhibitor in the Remodeling Show or DeckExpo we want to work in concert with you to provide you with the best, most effective opportunities to optimize your time, efforts and marketing results. Sponsorships are the key to extending the life of your exhibit beyond the three days in the exhibit hall.

The Remodeling Show and DeckExpo offer multiple mediums to help you meet your goals and objectives and stay within your budget. Targeted sponsorships are the most cost-efficient method for completing your trade show marketing plan.

• IN PRINT Reach attendees before, during and after the show through print advertising, direct mail and attendee list rental.

• ONLINE Brand yourself 24/7, 365 on the show web sites with interactive videos, webinars or banner ads among many other offerings.

• hanleywoodConnect

Communicate with registered attendees before, during and after the show through our online matching and networking system. hanleywoodConnect is the perfect tool to find new customers and set appointments with them.

• IN PERSON Get directly in front of attendees at the show with lanyards, show bags, signage and more. There are also opportunities for product placement through our signature clinics and presenting exhibits. Learn more by watching our video “The Power of Live Events” online at www.RemodelingShow.com or DeckExpo.com.

RemodelingShow.com

DeckExpo.com

Please see the reverse side for additional information.


BALTIMORE 2010 Exhibiting in the right trade-only event, like the Remodeling Show or DeckExpo, is the most effective and economical decision of your marketing efforts, connecting you face-to-face with thousands of key construction professionals at one time in one place. REMODELING SHOW

The Remodeling Show is the only national remodeler-centric event bringing together the entire remodeling industry face-to-face annually. Launched in 1991 by NAHB and then partnered with since 2001, this event has expanded to represent all facets of the remodeling community – kitchen and bath; home improvement; aging-in-place; sustainable remodeling; plus all the tools and services that go into executing these types of projects. Knowing the emphasis on education, from the show floor to the classroom, our attendees even schedule their projects around the Remodeling Show. Official Sponsors of the Remodeling Show are NAHB Remodelers, NAHB and Remodeling Magazine.

DECKEXPO

DeckExpo is the only trade event focusing exclusively on the deck, porch and railing industry. Launched in 2003 and purchased by Hanley Wood in 2006, DeckExpo has experienced steady growth in exhibitors, attendees and media exposure. Builders and carpenters from all over the U.S., and even across the globe, come to the event to see the latest technologies and newest products geared specifically to the special building requirements of decks, docks and porches. Official sponsors of DeckExpo are North American Deck & Railing Association (NADRA) and Professional Deck Builder Magazine.

BONUS EXPOSURE IN 2010

Messe Frankfurt USA will launch the Plumbing + Hydronics Expo at the Baltimore Convention Center, in conjunction with the Remodeling Show. Plumbing + Hydronics Expo is dedicated solely to the plumbing and hydronics industry and will bring its manufacturers face to face with plumbing and hydronics contractors. Attendees will be able to walk freely between all three events, providing exhibiting companies with additional prospects, media exposure and marketing efforts for driving show attendance – online, in print and in person.

RemodelingShow.com

DeckExpo.com

Please see the reverse side for additional information.


2010

www.DeckExpo.com | www.RemodelingShow.com

Fax: 972.536.6389 sales@DeckExpo.com | sales@RemodelingShow.com

Phone: 800.681.6970 or 972.536.6333

Remodeling Show and DeckExpo Sales Team

CONTACT INFORMATION

BALTIMORE 2010

EXHIBITS: September 15–17 CONFERENCE: September 14–17 Baltimore Convention Center Baltimore, MD USA

Hanley Wood Exhibitions P.O. Box 612128 Dallas, TX 75261-2128

2010 EXHIBITOR PROSPECTUS

THE POWER OFLIVE BALTIMORE 2010 EXHIBITS: September 15–17 | CONFERENCE: September 14–17 Baltimore Convention Center | Baltimore, MD USA

www.DeckExpo.com | www.RemodelingShow.com

BALTIMORE 2010

EXHIBITS: September 15–17 CONFERENCE: September 14–17 Baltimore Convention Center Baltimore, MD USA

CONTACT INFORMATION

Remodeling Show and DeckExpo Sales Team

Phone: 800.681.6970 or 972.536.6333 sales@DeckExpo.com sales@RemodelingShow.com www.DeckExpo.com www.RemodelingShow.com


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