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DIVIDED AND UNDIVIDED by Joana Silva

Welcome to the first year MA Communication Design exhibition catalogue. »Related/ Unrelated« opened on 25th March 2011 with the purpose of sharing our work with the public. The title of the exhibition gave us the freedom to either explore different discourses and media or to reflect on our work from the previous 6 months. The work presented was marked by our need to utilise visual language to create new solutions to problems, both on a global and personal level. The necessity of sparking dialogue on issues such as aesthetics, mechanisation and identity led us to develop projects that are relevant to our communities and with the ultimate aim of improving people’s lives. This exhibition also gave us the opportunity to pursue personal projects on illustration, typography and craft. The crossover between our engagement with both the social and visual aspects can be seen in the »Hello Japan« fundraiser. The brainchild of Belle Promchanya, postcards donated from all over the world as well as from students on the course and sold to raise money for the victims of Japan’s earthquake. The fusion of different areas of knowledge, both within design and from elsewhere, is representative of our interests as a group. By exploring design with the help of

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This catalogue is an independent publication by MA Communication Design students B ART DIRECTION Clarissa Haag San Pedro, Stefanie Schwarz TEXT EDITING Cally Gatehouse DESIGN Clarissa Haag San Pedro, Kwang Hyur Ahn (Sean), Rita Maldonado Branco, Stefanie Schwarz PHOTOGRAPHY Pablo Gómez-Ogando Rodríguez Wei-Ching Ling, Yiqing Zhang PROOFREADING Anisha Peplinski, Cally Gatehouse TYPEFACE AF Module THANKS TO Anne Odling-Smee


a wide variety of disciplines we are open to different perspectives and strive to bring together professionals from all backgrounds. We believe that these dialogues enrich graphic communication, the message’s quality and effectiveness, and consequently the audience’s enjoyment and understanding. Carol Breen and dancer Lindy Nigo exemplified this aspect with a hybrid live and recorded dance performance. Similarly, Anna Maggi’s »Tea and Biscuits« event created encouraged the audience to understand messages through eating and participation. This is another important concept for us, since we believe that interactive and sensorial involvement is a tool of understanding. This catalogue’s aim is to compile the work shown and to mark this event. Due to our interdisciplinary approach to communication the students are not identified by area of study but by their first name. We wanted our work to speak for itself without preconceived restrictions or labels. Thank you and we hope you enjoy our work.

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B Dance performance by Carol Breen in collaboration with Lindy Nigo C Tea and Biscuits by Anna Maggi D Comic Marathon by Cally Gatehouse E-F Dear Japan Fundraising for Tsunami victims in Japan by Belle Phromchanya


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01 Amaya Delmas http://amayadelmas.free.fr Untitled 02 Anisha Peplinski anishapeplinski@gmail.com Independence Day The Indian flag has been hoisted to celebrate Independence Day in the Kumaon region of the Indian Himalayas. 03 Anna Maggi www.annamaggi.it

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Tea and Biscuits: Retracing Foods and Feelings This project intends to describe the feelings of MACD students while they prepared for Viva presentations through the foods that they ate during that period. The conjecture is that people’s feelings are reflected in the food they consumed. 04 Anne Schourup-Kristensen a.s.kristensen@gmail.com Thought Flow Experiment (Animation) This visualisation has arisen from my research work about the decision making process of everyday life. During my experiments with people, I found that decision making can be broken down into several processes: reflections, reactions and actions.


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05 Arianna De Luca www.cargocollective.com/ariannadeluca The Unusable Devices. These objects were developed as an experiment for my research on relationships between users and technology and technology’s side effects. My aim was to understand how the technology itself could encourage the user to avoid compulsive behaviours and “technology addiction”. 06 Cally Gatehouse www.drawninthedark.co.uk Comic Strip Machine / Comic Marathon The comic strip machine is an invitation to the reader to become a gambler and build their own narrative from the frames assembled by the machine. The Comic Marathon takes this a step further and asks particpants to contribute their own comic to an anthology to be published. 07 Carol Breen www.carolbreen.com Undo/Redo (Film/Contemporary Dance Performance – performed by Lindy Nigo) There are many parallels between dance and film; both deal with time and space and both have the ability to creatively manipulate movement. We have the ability to replay situations from our past re-enacting different scenes and scenarios. Attempting to re-enact or interact with our past.

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08 Chloe Belloin http://chloebelloin.blogspot.com Vanitas Still-life and Other Memento Mori


09 Clarissa Haag San Pedro www.clarissasanpedro.com 0#Folio Graphic project for a magazine for iPad. 10 Essi Salonen essi.t.salonen@gmail.com Never Let Me Go (Video) In the research and conservation centre for pandas in China the researchers are dressed as pandas. I wanted to set up a scene where the conservation of species has been taken to its extreme by adopting the panda to the everyday life. Is there a limit to what makes sense in conserving animals? 11 Ferdinand Povel www.cargocollective.com/ferdinandpovel Everything in Life is Luck Sperm were first observed in 1677 by Antonie van Leeuwenhoek using a microscope, he described them as being animalcules (little animals), probably due to his belief in preformationism, which thought that each sperm contained a fully formed but small human.

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12 Hiu Yin Lin (Stella) www.omallets.com Jean Tu Bêche de Mer I have been brainstorming and drawing these characters for 5 years. I present my fictional character Jean Tu and Jane White with the theme, Café le Tu.

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13 Hyeon Jin Jo hyeonjin.jo@gmail.com This project is about how we communicate and understand each other in the digital world. Its aim is to visually show what we lose in a communication without face to face connection and importance of listening through facial expression. It demonstrates how meaningless the words become when we distort the facial expression. 14 Hyo Min Seo (Soyul) www.studiozetta.com Wild Animals Around Asia 15 Hyun Woo Kang (Grace) h.kang25@arts.ac.uk Written by Hand 16 James Barker www.jamesillustration.co.uk Royalty of 20th Century Europe

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17 Jie Xia (KD) j.xia3@csm.arts.ac.uk The Function of Time-line in a File Explorer (Animation) A timeline application based on the existing operating system. It uses the different scroll bars to control the timeline. 18

18 Joana Silva joana.s.info@gmail.com Dictionary My research led me to conclude that a dictionary is universally understood and recognized by the use of its visual and semantic language. In this project I wanted to demonstrate that the exterior form is secondary for the recognition of a dictionary’s purpose. 19 John Parker rjparker@hotmail.co.uk Untitled 20 Kwang Hyun Ahn (Sean) http://cargocollective.com/akha1203 Arrow_ Road Safety Teenagers and young adults are very sensitive to trends and peer influence. This product aims harness peer influence to promote cycle safety. The cyclist applies the arrow stamps that are invisible in daylight but glow at night. Cowork with Weiche Wu (MA Industial Design CSM)

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21 Liz Morrison http://lizbmorrison.net Repetition (Embroidery) 22 Manuel Azevedo Coutinho http://web.me.com/manelac M.A.D. (Modular Analogue Dictionary) The concept behind this project is about giving life to each word in an attempt to make its meaning more understandable. Relying on touch and sound the user can interact or create words and meanings using the squared open format support. 23 Martha Riessland marthariessland@gmx.at Little Boxes The song little boxes by Malvina Reynolds has always fascinated me. Although Reynolds is primarily singing about the housing development of suburbia and middle-class conformity I think it also tells you that education turns individuals into uniform beings without personality and creativity. This poster shows the lyrics with my visual interpretation. 24 Matthew Frame www.mrmrframe.com

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Host (Photomontage) By utilizing glass negatives from the early 1900’s for my project, “Host”, I began to examine the themes of age and memory and the use of post-modern narrative structures within the context of my work. Through the use of timed exposures in the darkroom and the layering up of varying images I formed an abstract set of false memories that are open to interpretation.

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25 Nadja Al-Khatib www.thefeliz.com Childhood Memories Stone Paper Scissors is often used as a selection method, similar to coin flipping. This game is known by many different names all around the world. As our childhood memories are frozen in our mind, the firm plaster visualizes this strong relationship to our past. 26 Nicole Zimmermann www.nicolezimmermann.com Intertype What will the future of digital communication look like? For further information visit www.2writeornot2write.blogspot.com 27 Nuankhanit Phromchanya (Belle) www.nuank.com News Mapping 2010 Poster revealing an overview of news that occurred in Thailand during January 2010 – June 2010. ‘Thairath’ is the best selling newspaper in Thailand, I decided to investigate the con tents, direction and patterns of Thairath news coverage in the year 2010. The aim is to visually identify the type of news that ap peared during the year. The reoccurring of blue colour (Internal Politics) is very intense during this period. At the same time there is reoccurring news regarding terrorists and bombs.

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28 Olga Surawska www.olgasurawska.com Responsive Mapping This experiment is related to personal experience. It reflects my geographical mind map of London as of March 2011. The map (including only familiar areas of Camden, Islington, Southwark and Redbridge) is a preparatory experiment and the first step towards my True Mapping idea.

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29 Pablo Gómez-Ogando Rodríguez pgomezogando@gmail.com I like to call home from London, talk to friends and family (there are some good offers around). But what I really like is buy a ticket for 15 Euros; see what’s going on in the sky, and have new moments to remember, like little pieces of heaven. And arrive home. I think that’s the best part of distance, reducing it. 30 Paka-Anong Charukitphiphat (Uma) www.petite-me.com Miss Thailand 1934–2010 As a Thai who was born and lived in Thailand for 23 years, I have seen changes of the general aesthetic ideal for Thai women. Using the Miss Thailand beauty pageant, a symbol of standardised beauty, I uncovered a gradual transformation throughout the 76 years. The video of this project can be found at http://vimeo.com/21462808 31 Paula Rodrigues pr.polvo@gmail.com Obesity: A Preventable Epidemic Eating habits are changing and one of the most alarming consequences is obesity, which has reached pandemic proportions. Being overweight is associated with several chronic diseases and reduces life span not only in adults, but also in children. The good news is that this global burden is reversible with a shift in eating behaviour. But is there room for change?

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32 Rachel Immanuel rachimmanuel@gmail.com Exploring Energy The project looks at renewable energy as a driver for experimental exploration. It seeks to establish energy as an age in evolution. An energy crisis is not due to one cause but because of a cascading effect of several kinds of crises in trust, morality, transparency, mix, production, time and experience.


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33 Rita Maldonado Branco www.ritabranco.com Dementia Map My project aims to explore how information design, can be helpful in health communication. Dementia and Alzheimer’s disease were taken as case study, trying to raise awareness and support patients, their families and carers in an efficient way. I would also like to go further and attempt to find out if design can help to slow down the progression of dementia. 34 Rong Ni (Queene) r.ni1@csm.arts.ac.uk Slow Email Down There is a daily limit of 20 emails so that you need to make sure each one you send is really necessary. The time of delivery will be doubled from the previous one as it makes the user consider the urgency of the information. 35 Rosanna Gnocchi r.gnocchi1@csm.arts.ac.uk Wake Me Up Would you be able to kill someone just because someone has told you to do it? 36 Ruiqi Zhang r.zhang10@csm.arts.ac.uk

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37 Soo-Young Hur s.hur1@arts.ac.uk Remind In this work, I tried to translate my subjective feeling into the geometrical elements which compose the shape of an object. I was inspired by the shapes of clouds and colours of the sky in London. 38 Stefanie Schwarz www.StefanieSchwarz-GraphicDesign.de Growing Poster During her research about physical prints and tangible textures Stefanie came across artificially created living surfaces. These materials are based on the possibilities of biotechnology. What if a poster could actually grow and die?

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39 Takuya Furukawa http://web.me.com/taqya A Future without Nuclear Power After witnessing the disaster of Japan’s earthquake and the following crisis in the nuclear plants, we are drawn to start thinking about the use of nuclear power, and possible alternatives to it. 40 Wei Ming mingwei.mw@gmail.com Memory Line The memories of half a year in the UK.

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41 Wei-Ching Lin birdwood47@gmail.com

43 Xing Guo Liu (Fion) x.liu30@csm.arts.ac.uk

Another Kind of Existence That is the place where one’s personal history is buried. Behind the tombstone, under the weeds, All the dreams, passions, stories and memories are decaying. Here, for those livings, the everlasting silence could still tell something.

44 Yanjun Liu (Sara) caraxiaxue@gmail.com Secret on Your Hands Put your hands into this box and find the secret on your hands (Traditional Chinese Medicine Meridian)

42 Woo Jeong Chon woojeong.chon@gmail.com Cross the Korean Alphabets with English Typefaces There are extreme conflicts between the rich and the poor, between the urban and the countryside, between cultural toadyism and nationalism in Korea. My response has been to mix and cross the letters in Korean and the Latin alphabets with English typefaces so that discover possibilities of Korean letters and typefaces with my critical view on the society.

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45 Yiqing Zhang y.zhang68@csm.arts.ac.uk 46 YooJin Hong y.hong10@csm.arts.ac.uk A Box, Q. This box is a tool for criticising personal questions. This experimental tool indicates a bitter truth: the questions we use for understanding one another are not that helpful. With this tool, you can talk about your feelings about the questions and give an explanation. Then there could be the possibility that you may understand the other by sharing ideas in a new way. 47 Yu-Ling Chou (Rae) cargocollective.com/chouiiling From It Beneath Lie deeply in the bed, we can see through the floors up to the roof. Different people have different dreams. London’s dream is under the top of British Museum. 48 Zhenghong Li (Miya) lukyopen@hotmail.com Pray and Hope Japan’s earthquake: what attitude will you take after the crisis?


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