CORPORATE IDENTITY MANUAL
Contents Inspiration
1 -
Logo format
6 - 7
Construction
8 - 9
Grid
10 - 12
Clear space
13 - 14
Minumum size
15 - 16
Typeface
17 - 19
Color system
20 - 21
Single color
22 - 23
Do & don’t
24 - 29
Graphic elements
30 - 32
Key visual
33 - 34
Stationery
35 - 39
Application
40 - 55
5
Inspiration
ä´ŒÃѺáçºÑ¹´ÒÅã¨ÁÒ¨Ò¡ªØŒÁ »Ãеټ‹Ò¤ÃÖ觫Öè§à»š¹àÍ¡Åѡɳ ¢Í§à¡ÒкÒËÅÕ«Öè§à»š¹Ê¶Ò¹·Õè ·‹Í§à·ÕèÂÇ·ÕèÊÓ¤Ñޢͧ»ÃÐà·È ÍԹⴹÕà«Õ ààÅФÇÒÁ໚¹ ¸ÃÃÁªÒµÔ¢Í§»ÃÐà·ÈÍԹⴹÕà«Õ ÊÕ·Õè㪌ã¹ÊÑÞÅѡɳ ¡ç¨Ð໚¹ÊÕ·Õè ¼ÊÁ¡Ñ¹ÃÐËÇ‹Ò§Êբͧ¸ÃÃÁªÒµÔ áÅÐÊÕ·Õè໚¹àÍ¡Åѡɳ ¢Í§ »ÃÐà·ÈÍԹⴹÕà«ÕÂࢌҴŒÇ¡ѹ
2
Inspiration
3
Inspiration Sketch
4
Inspiration Sketch
5
Logo format
Horizontal logo
Vertical logo
ÊÑÞÅѡɳ Í‹ҧ໚¹·Ò§¡Òâͧ ¡Ò÷‹Í§à·ÕèÂǢͧÍԹⴹà«Õ »ÃСͺ仴ŒÇ 2 ͧ¤ »ÃСͺ Logo ¤×Í ÊÑÞÅѡɳ ¢Í§«ØŒÁ»Ãе٠¼‹Ò¤ÃÖ觷Õè໚¹àÍ¡Åѡɳ ੾ÒÐ ¢Í§ºÒËÅÕ Logotype ¤×Í µÑÇÍÑ¡Éê×èÍ ÀÒÉÒÍѧ¡ÄÉ Logo áÅÐ Logotype ÊÒÁÒöá¡ 㪌µÑÇã´µÑÇ˹Öè§ã¹ºÃÔÉ·µ‹Ò§æä´Œ ᵋàÁ×è͹ÓÁÒ㪌ËÇÁ¡Ñ¹¨ÐµŒÍ§ ¶Ù¡¨Ñ´ÇÒ§ÍÂÙ‹´ŒÇ¡ѹ㹵Óá˹‹§áÅÐ ÊѴʋǹ·Õè¶Ù¡¡Ó˹´ãËŒ
7
Constrction
â¤Ã§ÊÌҧ¢Í§ÊÑÞÅѡɳ ÁÕ¡Òà ¡Ó˹´ÊѴʋǹ¢Í§ÊÑÞÅѡɳ â´Â¡ÒèѴÇҧŧã¹â¤Ã§ÊÌҧ¢Í§ àÊŒ¹Ç§¡ÅÁËÃ×ÍàÊŒ¹µÃ§·ÕèÊÒÁÒö á·¹·ÕèÅѡɳТͧàÊŒ¹µ‹Ò§æã¹ ÊÑÞÅѡɳ ·Õèä´ŒÍ͡Ẻänj䴌Í‹ҧ ÊÁºÙó ·ÕèÊØ´
9
Grid Vertical logo
x
·Óä´Œâ´Â¡ÒèѴÇҧŧã¹â¤Ã§ÊÌҧ µÒÃÒ§¾×é¹·Õè·ÕèµÒÃҧ෋ҡѺ x â´Â ÁÕÃٻẺ¡ÒèѴÇҧͧ¤ »ÃСͺ ¢Í§ÊÑÞÅѡɳ ¡Ó˹´ãËŒÍÂÙ‹ã¹Ê‹Ç¹ µÑ駵Œ¹ã¹ÊÑÞÅѡɳ á¹ÇµÑé§à·‹Ò¡Ñº 4x µ‹Í 6xáÅÐã¹ÊÑÞÅѡɳ á¹Ç¹Í¹à·‹Ò¡Ñº7x µ‹Í 3x
_x 22 8
1x 1_ 2 4x
5x _ 8 1 _x 4
7x 2x 2_ 8 4x
11
Gird Horizontal logo
x
1X 1_ 2
5x _ 8
1 1_ x 8
1x _ 4
7x 1 5_ x 4
12
Clear space
Vertical logo
¡ÒèѴÇÒ§ÊÑÞÅѡɳ µŒÍ§¤Ó¹Ö§¶Ö§ ¾×é¹·ÕèÇ‹Ò§â´ÂÃͺ¢Í§ÊÑÞÅѡɳ à¾×èÍäÁ‹ãËŒÁÕͧ¤ »ÃСͺã´æ äÁ‹Ç‹Ò ¨Ð໚¹¢ŒÍ¤ÇÒÁËÃ×ÍÊÑÞÅѡɳ µ‹Ò§æ ËÃ×Íʋǹ»ÃСͺµ‹Ò§æÁÒú¡Ç¹ ÊÑÞÅѡɳ áÅÐËŒÒÁà¾ÔèÁàµÔÁ¢ŒÍ¤ÇÒÁ ËÃ×ÍÊÑÞÅѡɳ µ‹Ò§æŧä»ã¹¢Íºà¢µ ·Õè¡Ó˹´äÇŒâ´Â¡Ó˹´¢Íºà¢µ áÅÐÊѴʋǹâ´Âã¹ÊÑÞÅѡɳ á¹ÇµÑé§à·‹Ò¡Ñº¤ÇÒÁÊÙ§¢Í§°Ò¹¢Í§ ÊÑÞÅѡɳ áÅÐã¹ÊÑÞÅѡɳ á¹Ç¹Í¹à·‹Ò¡Ñº¤ÇÒÁÊÙ§¢Í§ ʋǹÂÍ´¢Í§ÊÑÞÅѡɳ
x
x
x
x
x Horizontal logo
x x x
x
14
Minimum size
Vertical Logo
1.4 cm
Horizontal logo
¢¹Ò´àÅç¡·ÕèÊØ´·Õè͹ØÞÒµÔãˌ㪌 à¾×èͤÇÒÁªÑ´à¨¹ã¹¡Ò¹Í‹Ò¹ä´Œ ¡Ó˹´ãËŒµÃÒÊÑÞÅѡɳ ÁÕ¢¹Ò´ ¤ÇÒÁÊÙ§¢Í§µÑÇÍÑ¡ÉúÃ÷Ѵáá äÁ‹µÓ¡Ç‹Ò mm㹡óշÕè㪌»ÃСͺ ¡ÒÃÍ͡Ẻ·ÕèÁÕÃкº¡ÒþÔÁ¾ ËÃ×Í¡ÒÃ㪌§Ò¹·ÕèÁÕ¤ÇÒÁᵡµ‹Ò§ 仨ҡ·ÑèÇä»â»Ã´»ÃÖ¡ÉҡѺ·Ò§ ¼ÙŒÍ͡Ẻ
0.5cm
16