o r B u s i n e ss Co n n e c t i o n s

What’s the status on social media these days, and how can you leverage it for your company? Here’s an investigative look at how companies can find their place on social media and why it matters in an increasingly digital world.

Since its conception, social media has skyrocketed to one of the main ways we communicate. For businesses, social media has become an unmatched tool for connecting with clients and building brand awareness with minimal to no advertising costs.

Social media consists of social networks, platforms and other outlets where users share their interests, news and ideas in conjunction with content creation and media production. Many platforms have niche areas where groups converge to share similar interests and goals.

In 2019, Statista found that more than 70 percent of adults in the U.S. use at least one social media platform. As of 2021, Backlinko found that more than 4.48 billion people worldwide are using social media, with the average user on 6.6 platforms monthly. The opportunity for connection between people on socials is continuing to grow as more platforms, in the form of apps, are released, adopted and used, especially since the height of COVID-19 when people were unable to connect face to face.

The green industry has a thriving section of the web on social media. Green Industry Pros found a growing community on continued on page 28