Next Design Geographies: Understanding Design Thinking 1,2,3,4. by NextDesign Futures Library

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NextDesign Geographies 2002-2011 Understanding Design Thinking 1, 2, 3, 4. Making sense of the future that has already arrived!

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Published by

NextDesign Leadership Institute 6 West 18th Street, 9th Floor. New York, New York, 10011

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Versions of this presentation have been presented live at many conferences around the world 2005-2011. More explanatory text has been added to this virtual book version.

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NextD creates lenses to understand design (yes design thinking is part of design) in the 21st century.

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NextD is now and has always been a SenseMaking / ChangeMaking initiative NOT a design promotion initiative. In 2002, we described the traditional model of design leadership as an ancient burning platform.

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Today trying to have a conversation about design or design thinking is a relatively meaningless exercise without some kind of SenseMaking framework that connects, not to disciplines, but rather to challenge scale.

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Not everybody gets it yet, and the truth is some might not want to, but what design thinking is and does differs significantly depending on challenge geography. Design Thinking in Design 1 is very different from Design Thinking in Design 3.

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These SenseMaking frameworks helped us realize and describe similarities and differences, what’s new and what’s not. Realizations that emerged once we had the geographies framework include “Skill to Scale,” “The Rise of Visual SenseMaking” and “Adaptable Inquiry”.

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Today, much of the design community including graduate and post graduate design education remains focused on Design 1 and 2.

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Presented here are two of many NextD Visual SenseMaking frameworks: Reality Check and NextDesign Geographies.

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[ Reality Check ] 2002-2011

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Design (in the real world)

is changing!!! NextD

How big is the change? NextD

BIG! NextD

HUGE NextD

What Designers Face is Changing What skills & tools are needed to do this work?

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When Design Begins is Changing

What skills & tools are needed to do this work?

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How Designers Work is Changing

What skills & tools are needed to do this work?

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What does this mean? NextD

BIG Question!

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How might we equip designers with the skills to lead design in the 21st century? NextD

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NextD Geographies 2009-2011

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NextD Geographies 2009-2011

When Design Begins is Changing

FEW STAKEHOLDERS

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MANY STAKEHOLDERS

NextD Geographies 2009-2011

Process Start & End Shift

Jumps off from briefs (The “Brief” Business)

Jumps off from product and service frame

Jumps off from fuzzy situation

PARTIAL PROCESS

COMPLETE PROCESS

(downstream)

(upstream)

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NextD Geographies 2009-2011

Challenge Scale Shift

•  Communication Challenges

SMALL SCALE

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•  Product Challenges •  Service Challenges •  Experience Challenges

•  Systems Challenges •  Organization Challenges •  Industry Challenges

•  Country Challenges •  Society Challenges •  Planet Challenges

LARGE SCALE

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Challenge Complexity Shift

Small Messes

LOW COMPLEXITY

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Products and Services Messes

Organizational Messes

Societal Messes

HIGH COMPLEXITY

NextD Geographies 2009-2011

Challenge Fuzziness Shift

The “Brief” Business

DEFINED CHALLENGES

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Product and Service Framing

Organizational Problem / Opportunity Framing

Societal Problem / Opportunity Framing

UNDEFINED CHALLENGES

NextD Geographies 2009-2011

Activity & Toolbox Shift

SMALL SENSEMAKING

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LARGE SENSEMAKING

NextD Geographies 2009-2011

Language Types Shift

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NextD Geographies 2009-2011

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NextD Geographies 2009-2011

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NextD Geographies 2009-2011

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NextD Geographies 2009-2011

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NextD Geographies 2009-2011

Crossovers

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The synchronization of methods and tools to the scale and complexity that we now face as humans is a process that is underway around the world.

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Who will lead design in the 21st century? NextD

Get Ready! NextD

NextD Design is Changing! Are YOU?

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NextDesign Leadership Institute

NextD Academy NextD Journal were founded in 2002 by Elizabeth Pastor & GK VanPatter

Inquiries: kickitup@nextd.org

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