Six Tips for Posting on Social Media

BY NICOLE O’ROURKE

Some platforms, such as TikTok, suggest posting multiple times a day because its algorithm will show your content to a wider audience the more you post. This is not necessarily true for every platform and should be handled with caution. In some cases, over-posting can be seen as spam to viewers who are then likely to unfollow. Constant Contact, an online marketing company, suggests these posting guidelines:

• Facebook is a “low-volume, high-value platform,” and it’s important to stick to posting between “three to seven times a week.”

• Instagram has different types of content you can create, but for Instagram in-feed posts, it is best to post “no more than once per day.” Instagram stories are different due to their short life span of disappearing in twenty-four hours and allow for a bit more posting freedom of between “three to ten times a day.” As for Instagram reels, it depends on “your ability to create them,” but posting a few times per month will provide your followers with new and enticing content.

• Twitter is a fast-paced platform that thrives on quick updates and news, allowing for greater posting times such as “one to three times a day.”

Scheduling tools are important for businesses that post multiple times a week or day, but also can be useful to individuals with busy schedules. There are different arguments about the ideal times to post on social media, but it’s important to do your own research to find what times are best to post for your channels and audience. Scheduling your content allows for the potential of more accounts viewing it, specifically, in the evenings. According to Hubspot, a marketing software company, “scheduling posts in the evenings allows for more engagement that isn’t cut off by a time zone.” However, Sprout Social, a social media software company, argues the best overall time to post is Tuesdays through Thursdays in the morning between 9-10 a.m.

While some scheduling tools and marketing platforms may suggest posting in the mornings and others suggest the evenings, it is best to tailor schedules to when your audience is most active. You can find your audience’s active times for Facebook and Instagram in the Meta Business Suite.

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Using keywords in your social media posts is similar to utilizing a search engine optimization strategy for your website. It’s vital to research what people are searching for in your industry and which keywords are trending to identify which to use. Hashtags can boost engagement by categorizing your posts and attracting followers who are interested in that topic.

HubSpot recommends using the interactive features offered by the various social media platforms like Twitter polls and Instagram story elements. Instagram stories allow you to create polls, quizzes, and emoji sliders, and there’s also an option for viewers to ask questions which can be especially useful in gaining audience insight.

Online graphic design tools such as Canva and Adobe Express are free to use and simple to learn to use to spice up your Instagram feed and customize your posts. Both of these tools can be helpful when adding information to listing posts or making your feed clean, cohesive, and professional.

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