varied body of work NJM DESIGN SERVICES professional graphic designer
V I S I O N M A K ER * RISK T AKE R * CO NCEPT UAL T HINKER * B O U N DA RY B REA K ER
Nina M achin
social media wizard
name: Nina Jade Machin
campaign guru
technology savvy
degree: BA Hons Graphic Design
creative rocket
email: ninajademachin1@gmail.com
WHEN LIFE GIVES YOU LEMONS,I’LL DESIGN YOU A KILLER LEMONADE BRAND. the • • • • • • • •
creative side
the
A highly organised individual & a self starter A deep understanding of social/digital platforms Proactive, not reactive. I can shed realistic insight Problem solver at heart, always seeking the best solution Agile and adept at managing multiple projects at once Able to evaluate the fesasibility of complex projects Ego-free personality who loves to collaborate Master conductor at generating excitement
logistical side
Product
Design
•
Packaging
Social Media Content • Branding & Identity Editorial
Design
Photography
&
•
Bespoke
Photograph
Illustration Retouching
Infographic Creation • Large Scale Print Jobs Presentation Design • Print Specialist
Illustrations • Product Photography
defining experiences P.Louise Makeup Academy
SENIOR GRAPHIC DESIGNER BEAUTY & COS METIC S
2017-2019 • • • • • • • •
Generating promotional content for products Product and packaging design for makeup products Building outstanding external business relationships Designing and producing large quantities of print/packaging Photographing and retouching photos of products/people Designing and working PR events with high end celebrities Maintaining a strong presence on social media via graphics Maintaining the website design to a high standard
Design
Original Kink
HEAD OF WEB & UX DESIGN WEB & INTERFACE 2018-2019
Tektu
EVENT MANAGER & DESIGNER EVENT MANAGEMENT 2015-2018
Off The Rails Magazine
EDITORIAL DESIGNER FASHION EDITORIAL 2015-2016
P. L o u i s e M a k e u p A c a d e m y
Swatchi ng Ma keup Pro duc ts
for P.Louise Makeup Academy
M akeup Swa tc h e s
When selling makeup, it’s as important to display the true colouring and consistency of the product as it is to display the packaging and exterior. I would always ensure that product swatches were true to the cosistency and colouring. As a makeup consumer myself, I find these types of visuals to aid the shopping experience and also encourage me to buy the product.
P. L o u i s e M a k e u p A c a d e m y
Chr ist mas Ad ve nt Cal le nda r
for P.Louise Makeup Academy
Makeup Ad vent Ca l l e n d a r Unconventional advent callendars are becoming increasingly popular, so it seemed inevitable that we should push the boat out at P.Louise and come up with an advent callendar that would wow our audience. I designed a castle style advent callendar that held coloured concealer bases. I also organised for the bespoke packaging to be manufactured, and managed that until completion.
P. L o u i s e M a k e u p A c a e m y
Chr ist mas Gi f t Wra p Pro ject
for P.Louise Makeup Academy
Ch ri st m as Gi ft Wra p Pro j e c t I was tasked with organising, managing and manufacturing 5000 units of gift wrap for the company to ship out products in around Christmas time. I oversaw the whole process, from designing x2 sizes in custom bags and matching boxes, tags, tissue paper, stickers, ribbon, postage boxes, wrapping paper and shredded paper. The bags are themed ‘naughty’ and nice’, a play on a Christmas classic.
P. L o u i s e M a k e u p A c a d e m y
Crea ti ng E -Com m erc e Ad ve rti sem ent
for P.Louise Makeup Academy
Web s i te Ba n n e r De s i g n During my time at P.Louise Makeup Academy, I was responsible for creating persuasive, trendy and competitive website banners to push sales on products. I would create these whenever we had a new product or range launch, and I would also regularly track product sales via the back end of our site. From this, I would know what products I need to push, and I would then create a new banner to increase traffic to this product.
Crea ti ng Instag ram Posts P. L o u i s e M a k e u p A c a d e m y
P. L o u i s e M a k e u p A c a d e m y
Crea ti ng Instag ram Posts
for P.Louise Makeup Academy
I nstag ra m & S o c i a l M e d i a Ad ve rti si ng With a following of over 1 million on Instagram, it goes without saying that a strong presence on this platform was paramount to the P.Louise brand. This meant consistently producing high quality and trendy advertising and graphic content for the Instagram account. Each post would generate around 10,000 likes, and we would see sales increase when we were more present on social media.
P. L o u i s e M a k e u p A c a d e m y
Crea ti ng Instag ram Posts
for Doll Beauty
I nstag ra m & S o c i a l M e d i a Ad ve rti si ng Doll Beauty are a super impressive brand, and their following and brand traffic has continued to sky-rocket since their launch. Their asethetic is super fun and girly, so I tried to be mindful when rolling out samples for their instagram style. I created six samples for them to view, which you can see above!
Abi Slater MUA
Persona l Bra ndi ng Desi g n
beauty GLAM by ABI
WAX 'n TINT
full makeup
30
brow wax
8
& lashes
35
lip or chin wax
5
prom makeup
45
brow tint
8
festival makeup
45
lash tint
15
bridal makeup
beauty package
contact for quote
30
includes all treatments above
nails ACRYLIC full set inc. gel
GEL POLISH 35
manicure
20
28
pedicure
20
repair
3
mani pedi
35
removal
10
gel removal
5
free with application
for Abi Slater MUA
Pe rs ona l Bra n d i n g Abi Slater is a self employed makeup artist who commissioned me to create an identity for her artistry brand. She wanted to boost her business to the next level, and felt that a stylish but chic design would best suit her brand. I produced a full branding project for her, including a multi-formatted logo, business cards, price lists and social media icons. I also produced print ready documents for the entire project for her.
Abi Slater MUA
Persona l Bra ndi ng Desi g n
for IPSU Cosmetics
Product Prom ot i o n Abi Slater is a self employed makeup artist who commissioned me to create an identity for her artistry brand. She wanted to boost her business to the next level, and felt that a stylish but chic design would best suit her brand. I produced a full branding project for her, including a multi-formatted logo, business cards, price lists and social media icons. I also produced print ready documents for the entire project for her.
Holla! Creative Collective
Busi ness Brand i ng Desi gn
for Holla! Creative Collective
Creat i ve Ag e n cy B ra n d i n g Holla! Creative Agency is a small design agency set up by me and a business partner. We are a design duo who wanted to brand our combined services, and we needed an entire identity that we felt summed us (picky) designers up. We loved the name ‘Holla!’ as we felt it perfectly outlined the fun, approachable and quirky nature that we have as a duo, and the nature of our design aesthetic. I created the logo and business cards.
To p m a n
b e g i n
i n t r o d u c i n g ( ) { v o i d * o l d ; w i t h ( * t h e n e w ) ; * t o p m a n t r a f f o r d ;
%
/ *
Hello Manchester x y z ; }
/ * * / s e n d = ‘ A T T I T U D E ’ ; s t u d e n t s x t o p m a n { e x i t ( 1 ) ;
we’re back we’re bigger we’re better
system overload
} / *
h e l l o b i g g e r
1 6 / 0 4 / 2 0 1 7 ( ) ( x , y , z , 2 ) ; ; c h a t ! ! ! ! m a n c h e i f & b e t e
/ *
s ( t x
t e r * < 0 ) e r ( ) ) i t ( 1 )
b e g i n
/ { ; ; } 0 ; } * /
<< “get involved”l shout @ us #TOPMANxMCR #DIGI-TRIBUTE // t_
MCR xxMCR go go go
MCR xxMCR go go go ****** t-shirt printing bar make your own digital print ~***** _
flagship store launch (frm --/--/-16/04/2017> 09:00AM
flagship store launch <??unknown” location: THE TRAFFORD CENTRE}
f e a t u r i n g ( ) * / M O R E S T Y L E S * * / b i g g e r s t o r e ! ! {
~ !!!exclusivediscounts!! >>
/ *
incl. SS/0017 COLLECTION EXCLUSIVE RUNWAY SHOW
x MCR go go go
celebrating 70 YRS of the MANCHESTER MARK 1
#
in assosicacion with MANCHESTER MUSEUM OF SCIENCE AND INDUSTRY
x MCR
E vent Promoti o nal Content
live dj poppin beats-”
i n
(...DID WE MENTION DRINKS ARE ON US???)
for Topman UK
Event P l anni n g & De s i g n Topman UK were launching their newest flagship store in the shopping mall, Manchester Trafford Centre. They wanted an entire event ‘plan’, paired with a trendy graphic poster. The theme was ‘Manchester’, so I decided to base the event on the 70 year birthday of the first ever computer (which was made in Manchester!) I decided to revolve the imagery around the print colours CMYK, as these colours were a result of digital printing.
Galore Magazine
CONTINUES TO EXPLODE. The beauty industry continues to increase and grow by 6.5% every year...
The Beauty Industry has
VERSUS
Dt O UBLE he growt h of
recorded growth of 5% in previous years.
the Fast Fashion Industry.
Over $800 million investment went into these four brands in 2018 alone. /2
THE INDUSTRY LEADERS ALL HAVE
A FEW THINGS IN COMMON... KEY POINTS • Partnered with Inter Cos, leading global B2B beauty innovator and manufacturer.
M E E T GA LOR E Specific audience
Correct pricing for market
Differentiated product
• Developing a suite of beauty products, with a mixture of distribution strategies.
D2C beauty for a rebellious, highly engaged, beauty obsessed audience.
• An existing brand and community perfectly set for selling beauty products. • Plug and play with a straight forward go-to market.
Influencer marketing
/3
Strong community
/4
A LARGER COMMUNITY THAN EXISTING PLAYERS.
Number of followers on Instagram
2,800,000 2,400,000
5.00 %
2,000,000
4.00%
1,600,000
2.00%
800,000
1.00%
400,000 0
/5
3.00%
1,200,000
Milk Makeup
Covergirl
Source: Sharblee Social Metrics Report
Buxom
Bite Beauty
Glossier
Galore*
0.00%
*Includes @galore, @galorebeauty and @galore_lash accounts
SOCIAL MARKETING
ENGINE IS BUILT
Average engagement per media on Instagram
Desi gning a Bea uty P itch De c k
THE BEAUTY INDUSTRY
For 5 years, Galore has been working with some of the largest brands and fastest growing start-ups on their social media marketing- leveraging Galore’s talent, creative and community.
CLIENTS INCLUDE:
/8
PRODUCT #2
GALORE MAKEUP THE GODDESSS COLLECTION LAUNCH DATE • Spring 2020 TARGET CONSUMER • Ages 16-30 year old girls/females, across all ethnicities. PRODUCT & PACKAGING • Bright and bold makeup product, with a metallic and bejewelled packaging. DISTRIBUTION • Direct-to-consumer with huge emphasis on influencers and posting social content. • PRICE POINT TBD /10
for Galore Beauty Labs / Galore Magazine
Beaut y Bra nd P i tc h De c k
Galore are a magazine company with a huge following on social media. They are now naturally branching out into the cosmetic industry, rolling out a new range with some exciting products. I was commisioned to produce the pitch deck for their investment presentation. I was briefed with producing a slick, high impact and professional presentation for their big pitch.
Thank You.
P. L o u i s e M a k e u p A c a d e m y
@plouise_makeup_academy
Level 3 Vtct Make-Up Artistry
50+ Glam Recreation
Revision on ALL exams (resources on online portal). Watch 50+ day makeup video.
1 HOUR
* learner to write step by step whilst watching the demo
30-50 Evening Demo
A senior artist demonstrates how to create a full brown smoke on aged 30-50 clients.
A full afternoon session exploring and re-creating daytime, wearable make-up focussing on aged 50+ clients.
Homework
1.30PM | 50+ MODEL REQUIRED
Evening Glam Recreation
1 HOUR
* learner to write step by step whilst watching the demo
An afternoon applying your knowledge from the demo and re-creating an evening glam look for clients aged 30-50. 1.30PM | 30-50 MODEL REQUIRED
Revision on ALL exams and complete face chart for 50+ day makeup. Ensure sessions consultation sheet is completed. Watch 30-50 evening video.
Homework
Revision on ALL exams and complete face chart for 30-50 evening makeup. Ensure sessions consultation sheet is completed. Watch British prom/bridal video.
4 WEEK 4 WEEK 4 WEEK WEEK 5 WEEK 5 WEEK 5 Special Occasion Look
British Bridal/Prom Makeup A senior artist demonstrates how to create a full brown smoke on aged 30-50 clients. * learner to write step by step whilst watching the demo
1 HOUR
EXAM ON APPLY PAPER 1&2
A full afternoon session where you will be re-creating the special occasion look demonstrated to you in the morning.
Homework
Revision on ALL exams (prioritise camouflage). Complete British bridal/prom face chart & ensure session consultation sheet is completed. Watch 'Period In Time' video.
1.30PM | MODEL REQUIRED
Prop Prep: remember to bring accessories revelent to your chosen era for week 6.
Period In Time Glam
Homework
WEEK 6 WEEK 6 WEEK 6
Period In Time
Expect winged liner and red lips, as this week is A Period In Time week. We kick off with a demo by a senior artist.
1 HOUR
A full afternoon session where you will be re-creating the classic red lip & winged liner look demonstrated to you in the morning. 1.30PM | MODEL REQUIRED
* learner to write step by step whilst watching the demo
Homework
Revision on ALL exams (please prioritise fashion). Complete camouflage and henna homework sheet given by tutor. Ensure sessions consultation sheet is completed.
Prop Prep: remember to bring homeless clothing and props in for week 8.
WEEK 8 WEEK 8 WEEK 8 A demonstration by a P.Louise tutor showing how to utilise SFX makeup to create an aged illusion.
1 HOUR
* learner to write step by step whilst watching the demo
SFX Afternoon
This afternoon you will be re-creating an aged character look using SFX makeup. Use notes from the AM demo to assist you.
Homework
WATCH AGEING & SFX VIDEO on portal and write step by step on postiche & prosthetic.
Homework
WEEK 9 WEEK 9 WEEK 9
Festival/Zoo Project
It's week 9 and we're feeling wild! This week is all about festival inspired makeup and body art. Demo by P.Louise tutors.
1 HOUR
* learner to write step by step whilst watching the demo
Festival Exploration
Body Art & Airbrushing
This afternoon, we re-create festival body art looks using an airbrushing technique. Expect lots of glitter & colour.
Fashion Demonstration
Revision on ALL exams (please prioritise fashion). Please complete Festival mood board and inspiration face & body chart.
Prop Prep: remember to bring festival adoinments and props in for week 10.
Homework
WEEK 10 WEEK 10 WEEK 10
A festival makeup practical exploration using the guidance you were given from your workshop in week 9.
1 HOUR
* learner to write step by step whilst watching the demo
A demonstration from a senior artists showing full P.Louise creativity. You will complete a practical following this. EXAM ON FASHION.
10AM | MODEL REQUIRED
Ensure consultation sheet is completed. Research fashion looks (Avant Garde, Peter Philips) & catwalk looks (Jon Galliano/Pat McGrath). Generate a mood board & watch Asian bridal video.
Prop Prep: remember to bring ethnic jewellery and props in for week 11.
Asian Bridal Practical
Asian Bridal Glam
WEEK 11 WEEK 11 WEEK 11
It's big, it's colourful and it's heavy glam. We kick off Asian bridal week with a demo from a senior P.Louise artist. * learner to write step by step whilst watching the demo
1 HOUR
Now we're handing the reigns over to you, so using your notes from the morning session it's your turn to re-create an asian bridal makeup look.
Homework
Ensure sessions consultation sheet and face chart is completed.
1.30 | MODEL REQUIRED * preferably ethnic
WEEK 12
Continuing our exploration of the P.Louise style as well as commercial makeup techniques and trends.
Homework
1.30PM | MODEL REQUIRED
P.Louise Exploration
Ensure sessions consultation sheet is completed. Produce a written assignment based on a clientâ&#x20AC;&#x2122;s complaint covering dissatisfied/unrealistic/lifestyle, with policy procedures on how you would deal with this.
Homework
WEEK 13 WEEK 13 WEEK 13
We resume with our P.Louise inspired week, which features heavy glam. Demonstration in the morning.
1 HOUR
In this session you are given the opportunity to explore and practice the commercial P.Louise style.
1.30PM | MODEL REQUIRED
Utilise this session to catch up and complete any work, and make sure folders are in order and organised. Prop Prep: remember to bring homeless clothing and props in for week 14.
Homework
WEEK 14 WEEK 14 WEEK 14
You will be being assessed on CHARACTER AGEING techniques.
1 HOUR
10AM | MODEL REQUIRED
50+ ASSESSMENT
You will be assessed on your application of makeup on clients AGED 50+ .
1.30PM | MODEL REQUIRED
COMMERCIAL ASSESSMENT
Ensure that all consultations and treatment details are filled out to fit completed assessments.
Prop Prep: remember to bring accessories revelent to your chosen era for week 15.
WEEK 15 WEEK 15 WEEK 15
You will be being assessed on your knowledge of COMMERCIAL GLAM with a P.Louise twist.
PERIOD IN TIME ASSESSMENT
1 HOUR
10AM | MODEL REQUIRED
30-50 EVENING ASSESSMENT
You will be assessed on your application
of makeup in the style of A PERIOD IN TIME. 1.30PM | MODEL REQUIRED
Homework
Ensure that all consultations and treatment details are filled out to fit completed assessments.
Homework
WEEK 1 6 WEEK 1 6 WEEK 1 6
You will be being assessed on your application of makeup within the style of
EVENING GLAM FOR AGES 30-50. 10AM | MODEL REQUIRED
BRIDAL/PROM ASSESSMENT
1 HOUR
You will be being assessed on your application of makeup within the style of British BRIDAL/PROM.
1.30PM | MODEL REQUIRED
ASIAN BRIDAL ASSESSMENT
Ensure that all consultations and treatment details are filled out to fit completed assessments.
Prop Prep: remember to bring ethnic jewellery and props in for week 17.
Homework
WEEK 1 7 WEEK 1 7 WEEK 1 7
You will be being assessed on your application of makeup within the style of ASIAN BRIDAL with a P.Louise twist.
HENNA & CAMO ASSESSMENT
1 HOUR
10AM | MODEL REQUIRED
You will be being assessed on your technique and application of HENNA and CAMOUFLAGE makeup.
Ensure that all Consultations and treatment details are filled out to fit completed assessments.
1.30PM | MODEL REQUIRED
Prop Prep: remember to bring festival adoinments and props in for week 18.
FASHION ASSESSMENT
Homework
WEEK 1 8 WEEK 1 8 WEEK 1 8
FESTIVAL ASSESSMENT
You will be being assessed on your application of FESTIVAL BODY ART.
1 HOUR
10AM | MODEL REQUIRED
You will be being assessed on your technique and application of FASHION STYLE makeup. 1.30PM | MODEL REQUIRED
P.Louise Exploration
Ensure that all Consultations and treatment details are filled out to fit completed assessments.
WEEK 19
* learner to write step by step whilst watching the demo
Featuring guest Henna artists, we'll be getting stuck in to a henna workshop. First we'll be watching and then go on to re-creating our own henna designs.
1 HOUR
P.Louise Demonstration
WEEK 20
SFX Character Ageing
Henna Demo & Workshop
1 HOUR
HOMEWORK
WEEK 12 WEEK 12 WEEK 12
This week is dedicated to all things P.Louise and the P.Louise Makeup Academy famous heavy glam, demonstrated by P.Louise senior artists.
SFX ASSESSMENT
WEEK 7 WEEK 7 WEEK 7
You will have a demo of camouflage makeup with a P.Louise tutor and then begin your own practical exploration.
1.30PM-5PM
P.Louise Exploration
P.Louise Commercial
P.Louise Demonstration
WEEK 18
Camouflage Demo
Revision on ALL exams (please prioritise camouflage). Ensure sessions consultation sheet is completed. Research on eras 1920's/30's/40's and create mood board & inspiration face chart.
Level 3 Vtct Make-Up Artistry
AFTERNOON SESSION
P.Louise Demonstration
WEEK 21
WEEK 8 WEEK 9
Homework
WEEK 3 WEEK 3 WEEK 3
EXAM ON CAMOUFLAGE PAPER 1&2
WEEK 10
An extensive workshop covering all things brow and skin. You will be working with P.Louise senior artists.
BREAK
P.Louise Demonstration
WEEK 22
WEEK 5 WEEK 6 WEEK 7
Mature Client
1 HOUR
10AM-12.30PM
WEEK 13
A daytime makeup look demonstrated by a senior artist on a 50+ mature model.
Brow/Skin Workshop
WEEK 2 WEEK 2 WEEK 2
P.Louise Demo
MORNING SESSION
WEEK 14
P.Louise demo by senior artist to welcome you to the wonderful world of P.Louise.
WEEK 4
WEEK 1 WEEK 1 WEEK 1 INDUCTION WEEK / WELCOME TO P.LOUISE MAKEUP ACADEMY / 1 HOUR BREAK / WHAT TO EXPECT FROM THE VTCT COURSE / MEET THE TEAM
@plouise_makeup_academy
COURSE TIMETABLE
HOMEWORK
WEEK 15
1.30PM-5PM
WEEK 16
AFTERNOON SESSION
WEEK 1
BREAK
WEEK 2
10AM-12.30PM
WEEK 3
MORNING SESSION
www.plouise.co.uk
WEEK 17
COURSE TIMETABLE
WEEK 11
Aca d emic Pub l i ca ti on Desi g n
www.plouise.co.uk
TI METABLE KEY TI METABLE KEY
Catch Up Session
WEEK 19 WEEK 19 WEEK 19
We resume with our P.Louise inspired week, which features heavy glam. Demo in the AM.
1 HOUR
In this session you are given the opportunity to explore and practice the commercial P.Louise style.
1.30PM | MODEL REQUIRED
P.Louise Exploration
Please make sure folder is READY AND COMPLETED in preparation for submission and assessment.
WEEK 20 WEEK 20 WEEK 20
We resume with our P.Louise inspired week, which features heavy glam. Demo in the AM.
1 HOUR
In this session you are given the opportunity to explore and practice the commercial P.Louise style.
1.30PM | MODEL REQUIRED
P.Louise Exploration
Catch Up Session
Please make sure folder is READY AND COMPLETED in preparation for submission and assessment.
Catch Up Session
WEEK 2 1 WEEK 2 1 WEEK 2 1
We resume with our P.Louise inspired week, which features heavy glam. Demo in the AM.
EXAM PAPER OR ASSESSMENTS
for P.Louise Makeup Academy
Level 3 VTCT St u d e nt H a n d B o o k As well as being a makeup product brand, P.Louise is one of the top makeup training academies in the UK. This meant that there was always a high demand for course content, makeup manuals and educational documents. Here is a snippet of the Level 3 Diploma student hand book that I created for the course.
1 HOUR
In this session you are given the opportunity to explore and practice the commercial P.Louise style.
1.30PM | MODEL REQUIRED
MODEL REQUIREMENTS
HAND IN CATCH UP SESSION
Please make sure folder is READY AND COMPLETED in preparation for submission and assessment.
ACCESSORIES/ PROP REMINDER
Le Tr u f f l e
Re cip e Card Co nce rti na
for Le Truffle
Re ci pe Ca rd & Co n c e r t i n a De s i g n Le Truffle specialise in delivering the highest quality Australian black truffles to high end restaurants and cafes. They commisioned me to design recipe cards, with each recipe featuring one of their truffle based products, with a high end, luxury feel. From these recipe cards, I created a concertina style booklet to elevate the design and give it a premium finish.
Steam Coffee Co.
Coffee S hop Lo g o Desi g n
for Steam Coffee Co.
Com pa ny Logo Re b ra n d Steam Coffee Co. is a coffee shop situated in Worcester. They commisioned me to re-brand their existing logo, and wanted something that reflected the steam punk aesthetic to compliment their newly refurbished industrial style cafe. They wanted the logo to be monochromatic, with a modern take on a retro style.
eye shadow p a lette
m akeup bru s h k i t
bro n zer w heel
Colour Addicts
Ma keup Pa ckag i ng De sig n
for Colour Addicts
S el f - Founded M a ke u p Co mp a ny Colour Addicts is my own personal makeup company concept. Fun, young, and quirky, Colour Addicts delivers you makeup in ways you never envisioned possible. As unique packaging has proven to generate very high revenues in the makeup industry, I wanted to focus on creating something nobody has ever seen before in this industry. This collection is made up of 7 pieces and was themed around â&#x20AC;&#x2DC;Showbizâ&#x20AC;&#x2122; aesthetic.
Babes Lashes
Brand in g & Pac kag i ng Desi gn
Initial Logo Design.
colour scheme
Lash Tray Packaging.
for Babes Lashes
Las h Com p any B ra n d i n g & Pa c ka g i n g Babes Lashes is a start up beauty company selling high @hollacreatives quality mink eyelashes. My client was very specific in wanting to target this product to the young and trendy customer. They wanted to monopolise on the instagram platform and wanted the product to have familiar â&#x20AC;&#x2DC;styleâ&#x20AC;&#x2122; elements to that seen on the online world. I opted for two opposing marble textures, as well as choosing a pull out lash tray that reveals the lash upon opening.
Initial Logo Design.
contact: hollacreativegroup@gmail.c colour scheme
Off The Rails Magazine
Commerci al Edi to ri a l De sig n
for Off The Rails Magazine
Issue 6 & 7 E d i to r i a l De s i g n New York / London based conceptual photography magazine Off The Rails Magazine employed me in 2016. While working for them, I was lucky enough to design issues 6 and 7 of the series. They have a huge following and work with some of the biggest names in modelling. They pride themselves on being cutting edge, unique and daring in their aesthetic. My design approach let the images do the talking, as they were so so beautiful.
Creative Outlook
Typ ograp hic Desi g n Quote s
for Creative Outlook
Ty pog ra phi c De s i g n Q u ote s A play on negative and positive, I created this series of famous design quotes to toy with the art of personifying typography and marrying word meaning with visual content. I think this series is very playful, but also a tribute to some of the most wonderful designers who carved the way, left their mark, and produced design styles that we still adore and apply today.
Never After Game
Game Cha ra cter Il l u stra ti on
for Never After Game
Character C re a t i o n & Ga me Po ster With a serious lack of non-sexualised strong female leads in gaming, I created the concept for â&#x20AC;&#x2DC;Never Afterâ&#x20AC;&#x2122;. I envisoned a powerful, young female at the forefront of the game. I created a bespoke illustration of the main character, which I hand draw on Illustrator. I then shaded and rendered the illustration, before taking it onto Photoshop to edit and refine. I then created the game branding, and produced promotional posters.
Never After Game
Game Pac ka gi ng Desi g n
for Never After Game
Concept ual Ga m e Pa c kg i n g De s i g n Following the design of the Never After game, I wanted to go ahead and create a prototype for the game case. As unboxing is such a huge trend and opportunity for exposure at the moment, I wanted to maximuse the anticipation for the opening of the case. I wanted to use 0 plastic in my case, as I believe the use of single use plastic needs to be kept to an absolute minimum.
B l o o d S w e a t & Te a r s M a g a z i n e
Copywri ti ng , Photog ra p hy & E d ito ri a l De sig n
for Blood Sweat & Tears
S ol o M ag azi n e Pro j e c t Blood Sweat & Tears is a publication orientated around British University students and topics that are of interest to them. The magazine has an eclectic collection of content, from contemporary artwork, real life stories, music event reviews and topics within the news, all presented in a relatable tone of voice and paired with culturally revelent design. All photgraphy, editorial design and copywriting was completed by myself.
E-Flux Journals
Book S er ies Desi gn
for E-Flux Journals
Book S er i es Cove r De s i g n The E-Flux Journals range is a trio of educational texts. They are made up of accaemic essays revolving around the notion of technology and the impact it has/will continue to have on creative individuals. They required a set of book cover designs that pay tribute to a digital aesthetic. To create the family of designs, I used familiar and retro comuter imagery, along with a glitched approach and text coding.
Thirty 30 Media
Cor porate Bra ndi ng
for Thirty 30 Media
Cor p ora te Bu s i n e s s Ca rd De s i g n Thirty 30 Media are a marketing agency based in Manchester City Center. They were seeking a business card concept that represented the vast range of talent working under their name. I wanted to create something that complimented their existing logo, as well as a well rounded graphic design that was a little conceptual and thought provoking.
Blu Cup
Fema le Hyg ie ne Pac ka gi ng
for Blu Cup
Patter n S creen Pr i nt & Pa c ka g i n g Desi g n Blu Cup is a female hygiene brand selling a product called a menstural cup. With a specific target market of eco-cautious females, they wanted a delicate but refreshing packaging prototype. I created a custom pattern that I hand printed onto card for the prototype packaging and silk to create a small pouch to put the cup into. The packaging is entirely custom to best fit the product, and it features a laser cut detailing.
P. L o u i s e M a k e u p A c a d e m y
P.R E vent Photo graphy
for P.Louise Makeup Academy
Pre s s Rel eas e E ve nt P h oto g ra p h e r While at P.Louise Makeup Academy, we launched â&#x20AC;&#x2DC;The Secret Sinnerâ&#x20AC;&#x2122; collection. We threw a P.R launch event to officially introduce the collection, which saw some of the biggest names in the beauty, fashion, and social media industry in attendance. My role was to photograph the entire event, from capturing the guests arriving in front of the sponsor board, to photographing the events of the day and night.
Fluro
Se lf-Found ed Event Com p any
for Fluro Events
S el f - Founded E ve nts Co m p a ny Whilst studying in Manchester, I became immersed in the cities exciting event scene. I managed several events, and eventually felt it natural that I start my very own. I saw a gap in the market for a truly immersive club experience in smaller and more accessible venues. We used 3D projection mapping to add dimension to the venue, as well as incorprating UV lighting to pay homage to the classical rave
Oscar Mic Producitions
Besp oke Illu strati ve V iny l Art work
for Oscar Mic Productions
Cu stom I l l ust ra t i o n & V i ny l A r t wo r k Techno producer Oscar Mic had just finished producing his new EP ‘Nervous’, featuring a range of tracks inspired by oriental sounds paired with electronic melodies. He commisioned me to create a bespoke illustration with a saumai edge, paired with Chinese lettering reading ‘Nervous’. I opted for a watercolour finishing on the illustration, inspired by Chinese calligraphy techniques.
Alus
Insta gra m Sto ry Camp a ig n
for Alus
In sta gra m Sto r y Ca mp a i g n Alus released a new EP and needed a visual story to promote the the release of the EP. Using the existing aesthetic of the album artwork, I created a story that would set the tone for the style of her track. Sheâ&#x20AC;&#x2122;s full of sass, attitude, and sheâ&#x20AC;&#x2122;s totally edgy- something I tried to replicate through my visual approach.
Fa shion E -Co m m erc e Web Desi gn
Lavish Alice
lavish
sweet
sweet life. SPRING TO LIFE
SHOP NOW
SHOP THE COLLECTION
lavish
spring
p owe r p r i nts
s prin g air
warm n ig hts
S HOP N OW
SHOP N OW
S HOP N OW
S
L AVISH LOVE
lavish
LAV I S H LOVE S
sp
power prints
S P RI NG TO L I F E
SHOP T HE COLLECT ION
s
sweet life.
Cecilia S karet top : £xx trous ers : £xx
power pr ints
spring air
SHOP NOW
SHOP NOW
S PR I N G TO L I F E
SHOP THE COLLECTION
L AVISH LOVE S
lavish
to p : £xx tro users : £xx
jumpsuit : £xx
s h o p t h e look.
Cecilia Skaret
spring
wa
S
#la
SHOW US W AND HOW
#lav is h me SHOW U S WHAT YOU ’RE LOVI N G AN D HOW YOU ’RE WE ARI N G I T
to p : £xx t r o u ser s : £xx
power prints
spr ing air
SHOP NOW
SHOP NOW
for Lavish Alice
LAV I S H LOV E S
Cecilia Skaret
Fashi on E -Com m e rc e We b s i te De s i g n During my time at P.Louise makeup academy, I was responsible for creating persuasive, trendy and competitive website banners to push sales on products. I would create these whenever we had a new product or range launch, and I would also regularly track product sales via the back end of our site. From this, I would know what products I need to push, and I would then create a new banner to increase traffic to this product.
jump s uit : £xx
warm nights SHOP NOW
#lavishme SHOW US WHAT YOU’RE LOVING AND HOW YOU’RE WEARING IT
Contact / Enquiries n i n a j a d e m a c h i n 1 @g m ai l .c o m Thank You!