BEST PRACTICE
How Grants Creek Nursery Uses Instagram
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nstagram is a great tool for promoting your green industry business. The photo-sharing app is one of the fastest-growing social networking platforms with over one billion active users per month. Unlike Facebook and Twitter, there are no clickable links to share, but by using the platform as a portfolio, you can engage with audiences by showcasing your products and services. Meredith Croom of Grants Creek Nursery has been managing the company’s Instagram account (@ GrantsCreekNursery) for six years and has more than 1,500 followers. “We had an existing Facebook account, so adding Instagram was just a natural progression,” said Croom. “I’m a very visual person, and the platform lends itself very well to visual representation – more pictures, less verbiage.” SPRING 2020 | NURSERY & LANDSCAPE NOTES | 21
