2014
TOOL KIT•TOOL KI T• TOOL KIT• TOOL KIT•T TOOL OOL K KIT IT•TOO L KIT•TOOL KIT•TO OL KIT • TOOL KIT • TOOL KIT
Table of Contents
CONTACT US
Welcome from MS Leadership Class 2014 Honorary Chair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
Chair:
National MS Society 2011-2015 Strategic Response Executive Summary . . . . . . . . . . . . . .2 About MS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 MS Now Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 How Your Dollars Are Spent . . . . . . . . . . . . . . . . . . . . . . . .5 National MS Society Board of Trustees . . . . . . . . . . . . . . .6 Important Dates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Leadership Hall of Fame . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Class of 2014 Roster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Sample Fundraising Letter . . . . . . . . . . . . . . . . . . . . . . . . 12 Service Projects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Guide to Your Participant Center . . . . . . . . . . . . . . . . . . 14
Brian DeFrates Southern Company 241 Ralph McGill Blvd Atlanta GA 30308 404.506.3990 BDeFrate@Southernco.com
Advisory Council Members: Mr. Ronen Arad PricewaterhouseCoopers LLP 1075 Peachtree Street, Suite 2600 Atlanta, GA 30309 678.419.7309 ronen.arad@us.pwc.com William R. Barney, III Play it Again Sports-Buckhead 4279 Roswell Rd., #501 Atlanta, GA 30342 404.257.0229 wbarn3@bellsouth.net Erin M. Hall Building Owners and Managers Association 5901-C Peachtree Dunwoody Rd., NE Suite 300 Atlanta, GA 30328 770.296.5353 erinautiger@gmail.com Romy Heylen Liaison Technologies, Inc. 347 Candler Street NE Atlanta, GA 30307 404.804.2380 romyheylen@bellsouth.net
National Multiple Sclerosis Society Georgia Chapter 950 East Paces Ferry Road, NE Suite 110 Atlanta, GA 30326 678-672-1000 O 678-672-1015 F www.MSgeorgia.org
Travis McKeone USAuto Sales 2875 University Parkway Lawrenceville, GA 30046 770.962.9121 tmckeone@usauto-sales.com
Advisory Council Members: continued
Wight Mixon Dorsey Alston, Realtors速 100 West Paces Ferry Road, NW Atlanta, GA 30305 404.234.1003 wightmixon@dorseyalston.com Dr. Karen Steadman Leadership Futures, Inc. 495 Claire Drive, NE Atlanta, GA 30307 678.431.7354 karen.steadman@leadershipfutures.com
Key Chapter Staff Roy A. Rangel President roy.rangel@nmss.org 678.534.3648 Terri Cool Development Coordinator terri.cool@nmss.org 678.534.3642 Trina Samuels Marketing Specialist trina.samuels@nmss.org 678.534.3650
Welcome to MS Leadership Class of 2014 January 23, 2014
I want to take this opportunity to welcome you to the 2014 MS Leadership Class. It is an honor to include you among the other high-performing business people who demonstrate the essential values of leadership. I believe leadership is a journey and I recognize the uniqueness you bring to this program through your insights and experience. I hope you deepen your relationships with class members who share your passion for innovation and service, improving the lives of people living with a disability such as multiple sclerosis. This leadership program is designed to capitalize on collective knowledge and affect global MS research. Acceptance of your nomination accelerates your leadership development, as you seize opportunities in your professional environment. Your success will in turn help the National MS Society to lead change and drive innovation to fund global research, pursuing all promising paths for a cure. The National MS Society has created this platform to engage you and refine your leadership skills, as you lend your time and energy to a notable non-profit organization. Our hope is that the exchange of ideas, experiences and knowledge will further develop your leadership potential, enhancing your view of corporate social responsibility. We look to the future with greater optimism and support it with extraordinary talent -like yours! – in order to sustain our commitment to people affected by MS. Whether you work for or own a small business, or are employed by a major corporation, you can make a difference. People with MS are counting on our relentless pursuit of a cure. My best to you as you continue to expand your leadership role in our community. I look forward to working with you to end MS.
Sincerely,
Charlie Crawford President, CEO and Chairman, Private Bank of Buckhead, and 2014 MS Leadership Class Honorary Chair
1
National MS Society 2011-2015 Strategic Response Executive Summary Vision: A World Free of MS Mission: We mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS 2011-2015 Goals: • We are a driving force of MS research and treatment to stop disease progression, restore function, and end MS forever • We develop, deliver and leverage resources to enhance care for people with MS and quality of life for those affected by the disease • We are leaders in the worldwide MS movement, mobilizing millions of people to do something about MS now • We are activists • We develop and align human, business and financial resources to achieve breakthrough results Life with MS in 2015: When we achieve these aspirational goals, the world for people affected by MS in the year 2015 will have improved significantly: • New therapies to stop disease activity in relapsing and progressive forms of MS will be developed and tested in clinical trials. • Those most severely impacted by the disease will have reduced personal and financial hardship. Quality of life will be significantly enhanced through new rehabilitation and symptom management strategies, greater availability of MS healthcare specialists, and increased opportunities to connect with others affected by MS and the community at large. • People with MS will have increased access to quality, affordable, timely care and symptom management. They will have greater access to health insurance regardless of pre-existing conditions. • Improved resources will exist in every state for home and community-based services, including long-term support and services. Each state will also invest in workforce funding and training to provide high quality home-based care. • The public will better understand multiple sclerosis and how it affects individuals and families. • The Society will be recognized as an organization of choice for people with MS and those who want to join the MS movement. We will demonstrate an atmosphere of trust, mutual respect and integrity, united in our unwavering commitment to a world free of multiple sclerosis.
2
We Are People Who Want to Do Something About MS NOW About MS Every hour in the United States, someone is newly diagnosed with MS, an unpredictable, often disabling disease of the central nervous system. Multiple sclerosis interrupts the flow of information from the brain to the body and stops people from moving. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with more than twice as many women as men being diagnosed with the disease. MS affects more than 2.5 million people worldwide. About the National MS Society The National MS Society is a collective of passionate individuals who want to do something about MS now – to move together toward a world free from multiple sclerosis. The National MS Society helps people affected by MS by funding cuttingedge research, driving change through advocacy, facilitating professional education, and providing programs and services designed to help people with MS and their families move their lives forward. Early and ongoing treatment with an FDAapproved therapy can make a difference for people with multiple sclerosis. Learn about your options by talking to your health care professional and contacting the National MS Society at www.nationalMSsociety.org or 1-800-344-4867.
“The National MS Society helps people affected by MS by funding cutting-edge research, driving change through advocacy, facilitating professional education, and providing programs and services designed to help people with MS and their families move their lives forward.”
3
ENOUGH IS ENOUGH. OR IS IT? “Enough already.” We’ve all said the words a million times, but we have yet to really step forward. That ends now. Today, this very second, we are putting our collective foot down and declaring this instant the time to take action. Now we have to move forward with the mindset that when it comes to a world free of MS, enough is not enough. Only all is enough.
We have reached the point when individual efforts can be made exponentially stronger through support and collaboration. Now we stand together to raise $250 million to fuel MS research. We will be everywhere at once with a focus on all the most promising opportunities. One path unexplored is one too many left behind. We will stop the progression of MS and restore everything people have lost. Anything less is not far enough. And now, we will end MS forever, so that every mother, father, son and daughter is safe in the future.
It will be an MS research revolution. This is our chance to take down MS once and for all, so no opportunity will be wasted and no stone will be left unturned. Because even enough doesn’t cut it. We have to do it all. We have to do it together. And we have to do it now.
Every connection counts. Defy MS by creating connections, creating a world free of MS.
4
Participating in the 2013 MS Leadership Class was an enlightening experience. Not only did I come to more fully understand the challenges of living with MS, but I also learned about the recent advancements made in treatment and the partnerships and alliances formed within the community to help those with MS. I enjoyed meeting the respected business leaders in my class and had many opportunities during class to learn from them better practices to enhance my leadership skills. I can truly say it was an honor to work beside these business leaders on MS Service day and as a class in our fundraising efforts so that one day there will be a cure for MS! Celeste H. Burr Real Estate Specialist Coca-Cola Refreshments USA, Inc. Class of 2013
How Your Dollars Are Spent MS stops people from moving. The National MS Society exists to make sure it doesn’t. We do this through a collaboration across chapters, regions and home office, by funding more MS research, providing more services to people with MS, offering more professional education and furthering more advocacy efforts than any other MS organization in the world.
Chapter Programs & Research Highlights Since 1953, the Georgia Chapter has been providing outstanding comprehensive programs and support services designed to help individuals and families affected by multiple sclerosis. Today, the Georgia Chapter serves 9,000 individuals living with MS. A hallmark of our efforts is research. We are a driving force of MS research, relentlessly pursuing prevention, treatment and cure. Currently, there are four major research projects under way at Emory University and Georgia Health Sciences University, funded in part with dollars raised by the communities we serve in Georgia. Chapter Financial Information In fiscal year 2013, seventy-nine cents of every dollar raised in the Georgia Chapter was spent towards creating a world free of MS. The Georgia Chapter depends on community support to fund local programs and accelerate national research projects to identify the cause and cure of MS.
36%
Research
43%
Programs and services for people living with MS
21%
Administration & Fundraising
National MS Society 5
2014 Board of Trustees National Multiple Sclerosis Society – Georgia Chapter officers: Chairperson William J. Holley, II Parker, Hudson, Rainer & Dobbs LLP Vice Chairperson Annette Mengert Colliers International Management-Atlanta Secretary Cherise Mlott AT&T
trustees continued Jeffrey English, MD MS Center of Atlanta
Mark A. Neville The Coca-Cola Company
Thomas A. Holler, Jr. United Parcel Service, Inc.
Cindy Nofi Wells Fargo Private Bank
Weyman Johnson, Jr (Ret.). Paul Hastings LLP
Robert C. O’Leary (Ret.) Cox Enterprises, Inc.
Rena Kilgannon Kilgannon Group, LLC
William P. Reddick Celtaxsys
Chelton D. Tanger Kevin Kuntz McCarthy Building Companies, Inc. PricewaterhouseCoopers LLP
Treasurer Keith J. Keller Protiviti, Inc.
Neil Lava, MD Emory University Department of Neurology
Ben Wade Thrower, MD Andrew C. Carlos MS Institute at Shepherd
trustees: Elaine and John A. Carlos National Distributing Company, Inc.
Jeffrey Lund Deloitte
Mitzi Joi Williams, MD MS Center of Atlanta
Greg Michels Travelers
W. Tal Wright COMM360
Wight Mixon Dorsey Alston, Realtors®
Roy A. Rangel, President Georgia Chapter
Denise Dauphin AEA Group, LLC
Paul J. Murphy King & Spalding LLP
Clinical Advisory Committee The role of the Clinical Advisory Committee is to provide guidance, advice and oversight to the Chapter regarding the general areas of medical/long term care management of MS and to guide strategic and programmatic development. Chair: Ben W. Thrower, MD MS Institute at Shepherd
MEMBERS continued Robert E. Godsall, PhD MS Institute at Shepherd
MEMBERS: Deborah Backus, PhD MS Institute at Shepherd
Robert H. Spector, MD Randi Jones, PhD Private Practice and William Tyor, MD Emory University Neurology Atlanta VA Hospital Department Joseph D. Weissman, MD Arun Lakhanpal, MD Dekalb Medical Physicians Salles & Lakhanpal, P.C. Group - Neurology Neil Lava, MD Emory MS Clinic
Laurence L. Christensen, Esq. Laurence L. Christensen, P.C. Jeffrey B. English, MD MS Center of Atlanta
6
Winnie Pannell, Esq. Winnie P. Pannell, P.C.
One of the most powerful experiences for me in the leadership program was the MS service day in which we teamed with Home Depot to help build and repair homes for community members with MS. It turned out that the person my team worked with lived right around the corner from me and I had never met her. MS affects every community and the leadership class makes a tangible and positive difference. Karen Steadman, PhD Leadership Futures, Inc. Class of 2013
Important Dates Dates and Deadlines January 23, 2014 5:00pm - 8:00pm
Kick-Off Cocktail Reception & Dinner InterContinental Hotel Buckhead 3315 Peachtree Road, NE Atlanta, GA 30326
February 13, 2014 MS Educational Program and Tour* 8:00am - 12:00pm Andrew C. Carlos MS Institute at Shepherd Calloway Auditorium, 7th floor 2020 Peachtree Road, NW Atlanta, GA 30309 March 1, 2014 8:00am - 5:00pm
MS Service Day in partnership with Home Depot Service Project
March 11, 2014 Leadership Management Seminar* 8:00am - 12:00pm King & Spalding - Dale Carnegie 1180 Peachtree Street, NE Atlanta, GA 30309 March 20, 2014 Leadership Management Seminar* 8:00am - 12:00pm PricewaterhouseCoopers LLP 1075 Peachtree Street, NE, Ste. 2600 Atlanta, GA 30309 April 16, 2014 8:00am - 1:00pm
Emergency Preparedness Institute for Business Leaders Georgia Power 241 Ralph McGill Blvd. Atlanta, GA 30308
May 1, 2014 6:00pm - 8:00pm
MS Leadership Class Graduation Ceremony* Cherokee Town & Country Club 155 West Paces Ferry Road, NW Atlanta, GA 30305
*A continental breakfast, lunch and/or dinner will be served ** All dates subject to change
7
MS Leadership Hall of Fame
Leadership Class Hall of Fame Each member of the Hall of Fame committed to raising a minimum of $3,000. These members lead the way in our community as a driving force behind our vital research funding.
8
Joe Surber
William P. Reddick
Tom Holler
David Alexander
Solomon Nixon, Jr.
William R. Barney, III
Brian DeFrates
David Sirna
Wight Mixon
A. Grant Bell
Nancy Jo McDaniel Karen Steadman, PhD
Tara E. Murphy
Oliver W. Holmes
Michael Wall
Carson Matthews
Jennifer D. Guarton
Tara E. Brashear
Becky Robinson
Terry Brantley
Chelton D. Tanger
Harrison Rohr
Travis McKeone
Shana Deluca
Edmund Burke
Eileen Ponich
Kristine White
R. Todd Ellis
Monica Davis
Renee Spivy
Ranse Partin
Larry Clements, MD
Sharon D. Cooper
Chris Lingle
Rebecca Hoke
Erin M. Hall
Lisa Lepping
Kurt D. Witter
Lee Kolber
Chris White
John Howell
Brian D. Granville
Leadership Class Hall of Fame One great thing that the MS Leadership Program does is to bridge the gap between being a leader in the workplace and being a leader in your community. This program provides an opportunity to develop your own leadership skills, while giving back to have a positive impact in the community. In a leadership development program at my office, one of the other participants asked how best to demonstrate leadership. The first thing that our executive leaders shared is that one of the best ways to demonstrate leadership is through your efforts in the community. Brian DeFrates Technical Architect, Applications Southern Company Class of 2013
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42
Name Company* Total Donations** Joe Surber AGL Resources $14,275.00 William P. Reddick Celtaxsys $11,250.00 William R. Barney, III Play It Again Sports-Buckhead $10,455.00 Brian DeFrates Southern Company $8,690.00 David Sirna GE Energy $7,953.00 Wight Mixon Dorsey Alston, RealtorsŽ $6,615.00 A. Grant Bell Palmer & Cay $6,250.00 Tom Holler UPS $6,033.25 David Alexander ScottMadden, Inc. $5,926.03 Nancy Jo McDaniel NJM Photography $5,825.00 Karen Steadman, PhD Leadership Futures, Inc. $5,427.00 Tara Murphy 360 Media, Inc. $5,025.00 Oliver W. Holmes Georgia Commerce Bank $5,000.00 Michael Wall Troutman Sanders, LLP $4,718.00 Solomon Nixon Franks & Associates Insurance $4,114.00 Carson Matthews Atlanta Fine Homes, Sotheby’s $4,000.00 International Realty Jennifer D. Guarton Atlanta Business Chronicle $3,765.00 Brian Granville The Granville Group, LLC $3,702.00 Tara E. Brashear Freeman $3,700.00 Becky Robinson Chatterhouse Communications $3,615.00 Terry Brantley Swift, Currie, McGhee & Hiers, LLP $3,610.00 Chelton Tanger PricewaterhouseCoopers LLP $3,600.00 Harrison Rohr Exquisite Stationery $3,550.00 Travis McKeone USAuto Sales $3,440.00 Shana Deluca Liaison Technologies $3,350.00 Edmund Burke Merrill Lynch $3,300.00 Eileen Ponich Data Symphonics $3,270.00 Kristine White Hewlett Packard $3,250.00 R. Todd Ellis NAI Brannen Goddard $3,175.00 Monica Davis Partners Atlanta $3,165.00 Renee Spivy Medical Doctor Associates, LLC $3,165.00 Ranse Partin Partin Law Firm, PC $3,120.00 Larry Clements, MD Kemar Pediatrics $3,096.28 Sharon D. Cooper Opulent Elegance $3,080.00 Chris Lingle Wells Fargo $3,075.00 Rebecca Hoke Aquesst $3,075.00 Erin M. Hall Building Owners and Managers Association $3,075.00 Lisa Lepping EnviroScent, Inc. $3,045.00 Kurt Witter Sugar Hill Christian Academy $3,040.00 Lee Kolber InterContinental Hotels Group $3,001.00 Chris White Cushman & Wakefield $3,000.00 Jon Howell Georgia Health Care Association $3,000.00
Class 2012 2011 2012 2013 2012 2011 2012 2009 2013 2009 2013 2011 2010 2011 2011 2012
2011 2011 2012 2013 2010 2009 2009 2013 2012 2013 2013 2013 2009 2011 2012 2009 2009 2013 2013 2013 2013 2010 2011 2010 2011 2012
*Last known company ** As of 1/9/2014
9
Class of 2014 Roster FIRST NAME
LAST NAME
TITLE
COMPANY
Ms. Laura
Abadie
Manager, CPF
The Gallery at Vista Grove
Mr. Steven T.
Alexander
President
Private Mortgage Services
Mr. Eric
Anderson
Director
PricewaterhouseCoopers LLP
Ms. Amanda
Baldree
Account Executive
Aon Risk Solutions
Ms. Ebonie
Batson
Consultant
MIV, LLC
Mr. Dirk
Baxter, PhD
Senior Talent Strategist
Leadership Futures, Inc.
Ms. Kelly
Biggs
Director of Strategic Solutions
Ultimate Staffing
Mr. Tully T.
Blalock
Associate Attorney
King & Spalding
Mr. Nathan
Brough
Senior Consultant
Environmental Resources Management
Ms. Cherrie
Carney
Account Manager
Rolyn Companies
Ms. Katie
Connell
Partner
Boyd Collar Nolen & Tuggle
Mr. William C.
Curtis
Senior Vice President Wealth Management
Merrill Lynch
Ms. Margaret
Daniel
Assistant Regional Director
College Admissions Assistance
Ms. Indra
Dattagupta
CEO
Xiverti, LLC
Mr. Tony
De Vita
Director
UBS Financial Services
Mr. Matthew
Dowling
Attorney
Conley Griggs Partin LLP
Mr. Bruce
Dunlap
Technical Architect, Solutions
Southern Company Services
Ms. Lequita
Eason
Credit Manager
Atlanta Business Chronicle
Ms. Rolanda
Fowler
Lead, Healthcare Professional Services
Liaison Technologies Healthcare Informatics
Mr. Allen
Freisem
Managing Member
Peachtree Village Partners, LLC
Mr. Alex
Garrett
Financial Advisor
Merrill Lynch
Mr. Adam
Gegan
Principal
S.M.A.R.T. Consulting
Ms. Rachel
Gervin
SVP General Counsel
Sage Software, Inc.
Mr. John
Gibson
Associate
Duane Morris LLP
Ms. Marri
Glass
Speech Language Pathologist
Cobb County Schools
Ms. Mary E.
Gray
Vice President
Private Bank of Buckhead
Mr. Patrick
Hall
Teacher/ Coach
The Walker School
Mr. Brian
Hayne
Property Broker
Aon Risk Solutions
Mr. Phillip
Hodges
Partner
Ernst & Young LLP
Ms. K. Sue
Hurst
Principal
KSHurst, LLC
continued
10
The MS Leadership Class was a unique, fulfilling experience that I recommend for any professional seeking to give back and grow. I entered the class hopeful, and graduated with a greater sense of responsibility to my community and those in need. Because I have been given much, I too must give. Becky Dent Robinson Managing Partner Chatterhouse Communications Class of 2013
Class of 2014 Roster continued FIRST NAME
LAST NAME
TITLE
COMPANY
Mr. Ryan
Hurtt
Process /Operations Engineer NCR Corporation
Ms. Karen
Kessinger
Owner
Muddy Faces Photography
Ms. Merritt Ellen McAlister
Associate
King & Spalding LLP
Mr. James
McBride
Sales Executive
Yardi Systems
Mr. Paul
Mendel
Senior VP Office Leasing and Sales
Richard Bowers & Co
Ms. Gwynth R.
Nelson
Director of Development
Georgia State University
Ms. Christina
Pearson
Property Manager
PM Realty Group
Mr. Matthew
Queen
Associate Attorney
Feiler & Associates
Ms. Anna
Ramey
Project Designer
Corporate Environments of Georgia
Ms. Millie H.
Reed
Corporate Concierge
Corporate Concierge Services of Atlanta
Ms. Sandy
Reedy
Senior Software Consultant
NCR Corporation
Ms. Denise
Reese
Director, Business Development
Macquarium Intelligent Communications
Ms. Darci
Experient Group
Ms. Diana
Riesenhuber Manager, Change Management Consultant Robinson Business Development
Ms. Elizabeth A.
Rodriguez
Property Manager
Cushman & Wakefield
Ms. Alexandra
Scott
President & CEO
Great Scott Consulting Inc
Ms. Laura
Sillins, JD
Senior Director of Gift Planning & Major Gifts
Georgia State University
Ms. Raichelle J.
Singleton
Co-Founder/Director of Marketing /Realtor
Volare Group, Inc.
Ms. Elizabeth
Springer
Founder
Code Connections, LLC
Mr. C. David
Tanger
Sales Specialist
Dynamix Group, Inc.
Ms. TeMaya
Thompkins
Practice Administrator
Atlanta Pediatric Partners
Mr. Chad
Wallace
Director
psLive
Mr. Andrew
Walker
Vice President & Principal
Colliers International Atlanta, Inc.
Ms. Dina
Wills
Senior Solutions Consultant
Windstream Hosted Solutions
Mr. Chris
Wilson
District Manager
The Home Depot
Ms. Cassie
Woods
Manager, Trend & Design
The Home Depot
Ms. Jennifer
Wright
Program Manager
Equifax
Graebel Companies
11
Sample Fundraising Letter Date
Dear: I am writing to you today to share some great news. I have accepted the nomination to join local business men and women in the MS Leadership Class of 2014 in Atlanta, Georgia. As you can imagine, I feel honored and privileged to be singled out for such recognition. It also gives me an opportunity to enhance the work of a great organization like the National MS Society (www.nationalmssociety.org). The core belief of the MS Leadership Class is that a person who aspires to great leadership also champions community and social responsiveness. I want to ask if you would join me in my efforts to create awareness and greater understanding of the disease by making a contribution on my behalf. The National MS Society is creatively finding ways to enhance awareness, increase fundraising capacity and achieve winning performance in the areas of advocacy, services and research funding for people living with MS. My goal is to raise $ ____________ to fund research and help champion the rights of people with disabilities, namely 9,000 Georgians living with MS. You can go to my personal fundraising website at (Insert Personalized Fundraising Website URL Here) and follow the prompts to make a gift. I will be notified of your gift in a timely manner. Of course, you can also mail a check to me, made out to the National MS Society. I am grateful to you for your consideration. We live in a high-dollar world of scientific research. Nonetheless, you are supporting an organization that is completely committed to creating a future free of MS. I know that your generous gift in any amount will capture and affirm, individually and collectively, what it is to make notable and deliberate contributions toward advances in research and treatment, moving us closer to a world free of MS.
Warmest regards,
MS Leadership Class 2014 Member
12
MS Leadership Class 2014 Service Project Each class member will participate in an MS Service Project. If you would like to extend an invitation to your colleagues, friends or family to join you, please be sure to contact the staff person associated with the event for further information. We look forward to your participation. We believe it will be rewarding and fun for you and impactful to Georgians living with MS.
MS Service Day In partnership with the Home Depot Saturday, March 1, 2014 This unique opportunity is a significant and rewarding way for passionate individuals to join together to make a difference in their community. The Georgia Chapter supports families and/or individuals who are affected by MS and are unable to accomplish certain tasks in and around their homes. The purpose of this day is to attend to these individual challenges as a way to give back to the community and make a difference in the lives of those most impacted by MS. Contact: Stephanie Shapiro, Director Clinical and Chapter Programs Stephanie.shapiro@nmss.org 678.534.3586
13
Guide to Your Participant Center Accessing Up My Participant Center STEP 1: From the MS Leadership website (www.MSLeadershipClass.org) select “Access your Participant Center” in the left-hand navigation bar STEP 2: Select “Login”
(Notes Section from Trina, omit from program) Guide to Participant center: Page 6 Step 1 Pic
STEP 3: On the next page, you will be asked to enter your Username and Password
My Participant Center – Overview The Overview page of the Participant Center acts as a “landing-page” and provides a quick look at your fundraising progress. At your participant center you can: • Set up your personal webpage Navigation Tabs • Upload your email address book • Send emails to solicit donations and to thank your donors • Track emails sent and actions taken • Track your fundraising progress Your current fundraising progress is readily accessible. Update your fundraising goal by clicking “change” located under the current goal
14
Guide to Your Participant Center Setting Up Your Participant Webpage From the Navigation Toolbar, select the Personal Page button. This section is comprised of three options – content, photos/videos, and components. CONTENT STEP 1: Utilize the “Content” section to customize your Personal Page’s text. Add your personal story or motivation for participating, or you can use the stock message. Preview your page and “Save” (at the bottom). PHOTOS/VIDEO STEP 1: Utilize the “Photos/Video” section to personalize webpage with pictures of you, your family or anything that signifies why you joined the fight against MS. Images must be JPEG files and smaller than 200KB. STEP 2: Upload a video of your fundraising efforts or a personal thank you to your donors. COMPONENTS STEP 1: The “Components” section allows you to choose which options will appear on your Personal Page. You must hit “save” to activate your choices. Sample Web Page
The Thermometer allows donors to see how close you are to reaching your goal.
The Fundraising Honor Roll is an excellent way to honor top donors on your page.
Keep your page current by posting updates to your Personal Blog about your training and fundraising.
15
Guide to Your Participant Center Blogging on Your Personal Webpage Keep your personal page fresh by adding a Blog to your personal webpage. Update your personal blog frequently with your fundraising progress or just with your daily thoughts. Encourage your friends to bookmark it and check frequently to see your latest updates. STEP 1: Enable the Personal Blog feature in the “Components” section of the “Personal Page.” See previous page for more details. STEP 2: Access to your Blog is available only through your Personal Page. Choose “Your Personal Page” at the very top of the Navigation Toolbar to open your Blog. STEP 3: Your Personal Page will display in a second window. Scroll to the bottom of the page and choose “Post New Topic.” STEP 4: Once you have entered your information, click “Post Your Topic” to submit your blog. This will now appear on personal page.
Uploading Your Address Book STEP 1: Click on “Email” in the navigation toolbar, then choose “Contacts.”
STEP 2: Click “Import Contacts” and follow the instructions to upload your address book from Yahoo, Gmail or a generic CSV file. Or click “Add a Contact” to manually add contacts.
STEP 3: Once imported, contacts can be filtered by donor status or if follow up is needed.
16
Guide to Your Participant Center Sending Emails STEP 1: Select “Email” in the navigation toolbar. From this section you can send emails to potential donors to solicit donations and send thank you emails to those that have donated. STEP 2: Draft your own personal message or Choose the option labeled “Blank Stationery” for the layout of your email.
Tracking Your Progress STEP 1: Choose “Progress” from the navigation tools.
STEP 2: The helpful tools allows you to easily track your fundraising progress. The “Progress” section gives a quick overview of your fundraising to date, your current goal (can be updated on the “Home” page), percentage to your goal and the number of days left until your fundraising deadline.
STEP 3: The “Donation History” section provides you with a complete list of donors. In this section, you can choose to receive or not to receive email notifications when a donation is made. You can also download your personal donation list for your future records.
17
National Multiple Sclerosis Society, Georgia Chapter 950 East Paces Ferry Road, NE Suite 110 Atlanta, GA 30326 678-672-1000 O 678-672-1015 F www.MSgeorgia.org
1 800 FIGHTMS | www.nationalMSsociety.org/gaa