Shiftmx 17

Page 1

MX2017

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WE ARE WOLVES

WE ARE THE BRAND FOR THE BOLD AND FEARLESS, THE ARMOR FOR THE PURIST.

WE ARE THE FASTEST. WE GO THE BIGGEST. WE HAVE THE MOST FUN. WE STAY TRUE TO OUR IDEALS. WE BELIEVE IT MATTERS HOW YOU MAKE IT, THAT STYLE AND AUTHENTICITY DEFINE OUR INDIVIDUALISM.

WE RACE, AND WE RIDE. ALONE, WITH FRIENDS, OR WITH OTHERS LIKE US. ON THE TRACK, IN THE HILLS, AND ANYWHERE IN BETWEEN. WHEREVER AND WHENEVER WE CAN, WE ENJOY THE RIDE.

WE ARE DIFFERENT. WE ARE SHIFT.

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AMONG SHEEP


EMBARGOED TILL: 01/07/16

MX17

/ SYNDICATE

noun /’sindikit/ a. a group of individuals combined to promote a common interest. b. a group, combination, or association of gangsters controlling organized crime activities or one type of crime. see also, cartel.

CHAD REED JEREMY “TWITCH” STENBERG JEFF EMIG JOSH HANSEN JOSH GRANT BEN TOWNLEY KEVIN STRIJBOS BLAKE “BILKO” WILLIAMS KRIS FOSTER GENKI WATANABE ANDY BAKKEN CEDRIC SOUBEYRAS BEAU BAMBURG BRET TRIGG JACK SIMPSON LUKE ARBON CHEYNE BOYD LUKE CLOUT ESTEBAN CASTILLO DAVID RINALDO

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/ MX17 COLLECTION

RIDE IN COLOR

LIVE IN BLACK & WHITE

FALL 16 MX17

For MX17 we stripped away the frills, cut through the fat, hammered down and...focused. We focused on building more of what our riders need: improved performance, affordable quality, and unique, unrepressed, individualistic style. The results are more of what you need and less of what you don’t in our all new 3LACK and WHIT3 label products. Welcome to the next chapter of SHIFT.

World class performance meets world leading style. Designed to increase mobility and reduce weight by combining superior materials and innovative construction, 3LACK label sets the bar for lightweight, technical racewear with an uncompromised fit and unbeatable price.

This is where uncompromised value is defined. Combining simple construction with quality fabrics and unique graphic techniques, WHIT3 racewear sets out to eviscerate former expectations of what you “can’t” do with one hundred dollars.

Tried and true. With proven durable construction and overall inherent value, the classic Recon kit continues to dominate the freeride market and is unmatched in its infectious style and attitude.

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LAC

3BLACK LABEL COLLECTION

3LACK LABEL COLLECTION

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EMBARGOED TILL: 01/07/16

3LACK LABEL mainline JERSEY

FLO YELLOW$49.95

— BLACK LABEL MAINLINE JERSEY —

3LACK LABEL mainline JERSEY

3LACK LABEL mainline JERSEY

3LACK LABEL MAINLINE PANT

3LACK LABEL MAINLINE PANT

3LACK LABEL MAINLINE JERSEY

3LACK LABEL MAINLINE JERSEY

3LACK LABEL MAINLINE PANT

3LACK LABEL MAINLINE PANT

NAVY/RED $49.95

Engineered with articulated, multi-panel construction for a superior fit on the bike

BLACK/ORANGE

Technical moisture wicking polyester main body Full mesh paneling for maximum ventilation Fade resistant sublimated graphics Athletic precision-fit comfort collar design —

NAVY/RED $159.95

BLACK/ORANGE

3LACK LABEL MAINLINE PANT FLO YELLOW $159.95

— BLACK LABEL MAINLINE PANT — 600D polyester main body construction provides durability while minimizing overall weight Form-fitting construction for a perfect fit on the bike

BLUE $49.95

GREY $49.95

Stretch rear yoke and front gusset allow for unrestricted movement when riding Double layer knee construction provides internal abrasion resistance External leather knee-panels provide extreme heat and abrasion resistance 4-way stretch paneling provides an unrestricted fit around knee braces or guards Vented knee and thigh panels for enhanced airflow and comfort

BLUE

GREY

GEAR SETS

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GEAR SETS

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HIT

WHIT3 LABEL COLLECTION

WHIT3 LABEL COLLECTION

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WHIT3 LABEL NINETY SEVEN JERSEY GREEN

— WHIT3 LABEL NINETY SEVEN JERSEY — Technical Polyester fabric provides moisture wicking function as well as increased durability

WHIT3 LABEL NINETY SEVEN JERSEY

WHIT3 LABEL NINETY SEVEN JERSEY

WHIT3 LABEL NINETY SEVEN PANT

WHIT3 LABEL NINETY SEVEN PANT

BLACK

V-Neck collar increases comfort and performance

RED

Fade resistant sublimated graphics Relaxed fit for added comfort Drop tail keeps jersey tucked in —

BLACK69.95

RED

WHIT3 LABEL NINETY SEVEN PANT GREEN

— WHIT3 LABEL NINETY SEVEN PANT — 600D main body material provides excellent durability Articulated design in the hip and knees conform to the rider while in the ride position Multiple stretch-zones ensure mobility and a contoured fit

WHIT3 LABEL NINETY SEVEN JERSEY WHITE

Low profile cuff provides extra comfort while tucked into the boot —

WHIT3 LABEL NINETY SEVEN PANT WHITE

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EMBARGOED TILL: 01/07/16 WHIT3 LABEL TARMAC JERSEY BLACK5

— WHIT3 LABEL TARMAC JERSEY — Technical Polyester fabric provides moisture wicking function as well as increased durability

WHIT3 LABEL TARMAC JERSEY ORANGE.95

WHIT3 LABEL TARMAC JERSEY RED

WHIT3 LABEL TARMAC JERSEY

WHIT3 LABEL TARMAC PANT

WHIT3 LABEL TARMAC PANT

V-Neck collar increases comfort and performance

FLO YELLOW

Fade resistant sublimated graphics Relaxed fit for added comfort Drop tail keeps jersey tucked in —

WHIT3 LABEL TARMAC PANT ORANGE

RED5

FLO YELLOW

WHIT3 LABEL TARMAC PANT BLACK

— WHIT3 LABEL TARMAC PANT — 600D main body material provides excellent durability Articulated design in the hip and knees conform to the rider while in the ride position Multiple stretch-zones ensure mobility and a contoured fit Low profile cuff provides extra comfort while tucked into the boot

WHIT3 LABEL TARMAC JERSEY WHITE5

WHIT3 LABEL TARMAC JERSEY

WHIT3 LABEL TARMAC JERSEY

WHIT3 LABEL TARMAC PANT

WHIT3 LABEL TARMAC PANT

BLACK/PINK

BLUE

WHIT3 LABEL TARMAC PANT WHITE95

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BLUE

BLACK/PINK95

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ECO

RECON COLLECTION

RECON COLLECTION

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EMBARGOED TILL: 01/07/16

— RECON CHECKERS JERSEY

— RECON PHOENIX JERSEY

Technical, moisture wicking polyester and mesh fabrics throughout

Technical, moisture wicking polyester and mesh fabrics throughout

Four-panel construction

Four-panel construction

Technical collar design

Technical collar design

Relaxed fit designed to be worn outside of pants

Relaxed fit designed to be worn outside of pants

Relaxed fit with drop tail

Relaxed fit with drop tail

RECON CHECKERS JERSEY

RECON PHOENIX JERSEY

BLACK .95

WHITE 4.95

— RECON RIDE PANT — 600D main body material Relaxed, over the boot pant design Zip off lower legs convert pants into long-length shorts

RECON PHOENIX JERSEY

RECON PHOENIX JERSEY

RECON RIDE PANT

RECON RIDE PANT

WHITE 5

FLO YELLOW

Full grain leather inner knee panels Large cargo pockets Adjustable waist tabs —

RECON RIDE PANT BLACK .95

BLACK 17217 - 001 $99.95

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FLO YELLOW 5

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EMBARGOED TILL: 01/07/16

— BLACK LABEL PRO MAINLINE GLOVE

— WHIT3 LABEL TARMAC HELMET

— BLACK LABEL AIR MAINLINE GLOVE

— WHIT3 LABEL PRO GLOVE

— WHIT3 LABEL SOLID HELMET

— WHIT3 LABEL AIR GLOVE

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— ©2016 SHIFT MX ALL RIGHTS RESERVED

@SHIFTMX.COM FACEBOOK.COM/SHIFTMX SHIFTMX.COM

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