2023 Caravan Parks Supplement

2023 AUSTRALIA & NEW ZEALAND

CARAVAN & HOLIDAY PARKS

Industry Spotlight

Fearless, passionate & enthusiastic:

The top man of Australia’s caravan association

AccomNews caught up with CIAA, CEO Stuart Lamont, who has been in his current position since 2011 and with the organisation in various roles, since 2007.

By Mandy Clarke, Editor

The peak national industry organisation Caravan Industry Association of Australia (CIAA) was formed from the merger of Caravan, RV & Accommodation Industry of Australia Ltd (CRVA) and Recreational Vehicle Manufacturers Association of Australia (RVMAA) in July 2014. It operates under four core pillars of responsibility - marketing, research, advocacy, compliance and accreditation.

What attracted you to this industry?

I have always loved travelling, seeing new places and hearing about others’ travel experiences. This current role, however, was more opportunistic. My wife and I were on an extended overseas travelling holiday taking a career break, when a previous client of ours suggested we could help with (the then) CRVA’s national conference. Several weeks later their admin manager had a serious motorbike accident and I filled in. I haven’t left, moving through business development and client management positions to my current role as CEO.

You are a New Zealander?

Yes, but I have been in Australia for nearly 30 years. While we holiday differently, our love affair for caravan and camping runs deep on both sides of the Tasman.

Tell us about your passion for caravanning and camping?

We used to always caravan and camp back in New Zealand as a family. This was usually with a core group of families, instilling a sense of community and freedom of spirit, though others were always welcome to join. There was nothing better as a child than softball with a stick, cricket on the driveway (hitting a caravan window was always six and out), chasing

wildlife in the bush, playing card games in the evening, sneaking ice creams from the kiosk, swimming in the waterholes, or tubing down the river.

Parents in the caravan, kids in tents, communal dinners around the campfire. While it was only ever 20km from home, it was a world away and the only rule was to be back at the campsite by mealtime!

As I travel around the world and observe behaviours in modern campgrounds, the same buzz of excitement, the

same thirst for adventure, for connection and willingness to lend a hand remains.

What did you do before leading Caravan Industry Association of Australia?

After finishing a commerce degree majoring in accounting, I held senior management roles in road construction, plastics manufacturing, computer peripherals, business real estate and celebrity management. These roles (along with a love affair with travel) mean I have empathy with the challenges and opportunities facing the supply chain across the industry, while maintaining a solid grounding in stakeholder and cashflow management, vital within a dynamic and constantly growing entity.

You helped steer CIAA through the pandemic, that was a challenge?

This was a team effort with our state associations working hard alongside state governments to keep the industry open. Cleverly executed national marketing campaigns meant we were able to outperform other industry sectors. We continued talking to our consumers through the pandemic and kept them motivated towards our industry offerings, and connected to the industry through a campat-home campaign. During the initial outbreak, it encouraged consumers to take short trips as domestic travel emerged, and incentivised them to travel further as borders re-opened.

CIAA, CEO Stuart Lamont

What excites you most about the future?

Yes. The industry is well known with 90 percent of Australians having caravanned or camped at some point. However, for policymakers and tourism agencies, it has been seen as a recreational activity rather than an economic powerhouse, which drives significant social benefit and many billions of dollars to regional towns right across Australia.

The industry is now worth $27 billion annually, which continues to be consumer driven allowing it to be responsive to social trends and travelling behaviours. In recent years caravanning and camping was the number one source of accommodation for leisure travellers nationally, and the number one source of accommodation irrespective of the purpose of travel outside of capital cities.

What do you think is the main concern for the industry going forward?

We are at an important juncture in industry development. With the transition to electrification (and broader sustainability trends) as well as the advent of Artificial Intelligence and new materials (for instance 3D printing), the industry must continue to be nimble and embrace these new ideals, and respond quickly to new consumer expectations.

While this presents obvious challenges, through proactive investigation by industry leaders assisted by associations, many opportunities for early adopters will present themselves. Common issues and frustrations around labour attraction and retention within a regional footprint, insurance accessibility and affordability, and utility pricing all remain on the radar, and something which the national body is eager to look for solutions on.

The calibre of the next generation of industry decision-makers. The way these new generations think will challenge the status quo on how we currently market and service our customers.

This input will be more aligned with who is using and servicing our industry in the future as the average age of the caravanning consumer and our labour force transitions to new age cohorts.

Programs such as Future Leaders have identified some incredible talent across all sectors within the industry, and it is encouraging that we are already seeing some of this infiltrate into management teams, industry committees and association boards.

Fearless, passionate, and enthusiastic talent, I am excited to nurture and see where they will take the industry into the future.

The caravan and camping sector has been a quiet achiever for many years.

CEO Stuart Lamont with the 2022 Road to a Million recipients Borumba Deer Park staff.

The industry is now worth $27 billion annually

What has been your biggest career challenge?

Personally, it’s time management. There is always so much to do, and so little time and resources. When we do achieve something amazing, we do not take the time to celebrate before the next project needs attention.

In your view, what traits constitute effective leadership?

Having a team of stakeholders (both internal and external) behind you, working willingly and positively towards known and measurable goals. Whether we achieve this will always be subjective, however harnessing the power of collaboration allows us the best opportunity for success.

What accomplishments are you most proud of in your professional life?

There are many of which I am proud, including the bringing of world industry leaders to Australia in 2015 (World RV Conference); the successful merging of the two national representative bodies for the industry; doubling the numbers of our annual convention to more than 1000 attendees; the establishment of genuine research and advocacy pillars on behalf of the industry; the innovative marketing campaigns which kept the industry connected to our consumers during COVID; the reduction in compliance related concerns by 40 percent with increased product inspections and education; through to the development of our Future Leaders program and seeing young people now heavily represented

around decision making tables across the industry. However, securing $1 million for the installation of defibrillators across the caravan and holiday park industry nationally, which has already saved many lives, is probably the most special.

You've expressed a fondness for 'doers' and those who deliver concrete outcomes. What traits or actions of a park operator do you find most commendable?

What immediately struck me as I travelled around the industry in the early days was the camaraderie. It was nothing to see parkies helping other parkies, whether it be putting people up, sharing advice, assisting in trade shows, or getting on the end of the shovel following natural disasters.

This has been one of the success stories of the industry, where participants have valued the collaborative nature of working together. Whether that be in the evolution of independent referral chains through to selflessly contributing to the development of the industry through a contribution to the association’s national marketing and advocacy fund.

What facilities or features do you value most in a caravan and camping park?

A full ironing board or easily accessible laundry, and a strong internet connection are all must-haves for me personally. Conveniently placed power points are a big bugbear of mine, and something which the

entire tourism industry needs to address. There is nothing more frustrating than having to pull out the bed to charge your devices.

As a business traveller, I do get the best of both worlds and would spend up to 50 nights a year in caravanning product (specifically cabins). These provide all the amenities you would expect from an overnight stay, but in many cases with increased living space and vistas to die for. It is great to take a walk around the campsite as evening approaches and hear the noise of conversation and children playing, or to be woken to the sounds of local birds and wildlife.

More broadly though, caravan and camping is a great excuse for hitting the road and viewing the diversity of gems located within regional and rural Australia and, importantly, spending a few dollars in the townships off the main transit routes such as - Clunes (VIC), Tin Horse Highway (WA), Daly Waters Pub (NT), Legerwood Carved Memorial Trees (Tas), the Turtles at Mon Repos (QLD), Junee Licorice and Chocolate Factory (NSW), the Canberra Deep Space Communication Complex (ACT), and Hahndorf (SA) , to name a few favourites.

Who inspires you?

I am particularly inspired by those who face challenges but adopt a glass-half-full attitude. The ability to take horrific circumstances and turn these into a positive, puts most of us to shame, as they embrace all the things they can do, as opposed to dwelling on those things they are no longer able to attempt.

Speakers such as Tony Christiansen, Dylan Alcott, Michael Crossland, and Sam Cawthorn all demonstrate incredible perseverance. For different reasons I was always touched by the story of Eddie “the Eagle” Edwards who in real life as ‘in fiction’ is unassuming, but showed great determination, despite constant obstacles and knock backs.

I am also fascinated by professional cycling and the lessons that can be learned from these athletes. The cat and mouse of the chase of the breakaway, the working to individual strengths to promote

team outcomes, being flexible when circumstances change during each leg, and when the result is on the line, the continued drive to push on to the finish line despite your body having blown up, realising that every incremental effort you make in the journey could be invaluable at the end of the race.

What is the best advice you’ve been given?

Four pieces of advice which I try to abide by are:

Always be true to yourself: If at the end of the day you can look in the mirror and be proud of the contribution you have made, the decisions you have taken, or how you have assisted someone to advance their knowledge, career or way of life then it has been a good day.

Try and block out the white noise and stay true to the course: It is easy to be distracted by short-term thinking or those who have an uninformed or incomplete opinion. Each decision you make should always be moving towards the end goal. The answer is always yes until it is no: Too often people look to the negative, give up too quickly, or take the easy option of not exploring how something could be achieved. The attitude of exploration and commitment to the result is everything.

Always spend association money as if it is your own: It is a privilege to be charged with representing industry, and it is important to make sure that any funding received is invested wisely on behalf of industry, and back into industry programs.

And finally, impart your wisdom to those seeking a career in this industry.

The caravan and camping industry offers many diverse opportunities in both white- and blue-collar roles, and for those seeking longterm career prospects or entrepreneurial opportunities. Advancement to management and supervisory roles are everywhere across the industry in engineering, manufacturing, finance, hospitality, inventory management, sales, property investment, tourism and so much more.

CEO Stuart Lamont at the National Conference

From cherished childhood summer caravan holidays to CEO of HAPNZ

workable for our members. There was a strong collegial spirit among the leaders of the accommodation sectors, and I believe that we did a great job in guiding and assisting our respective members through some very trying times.”

“The government was a major player in the commercial scene, owning hotels, railways, coach lines, the airline and travel agencies along with its research and marketing functions,” he said.

“It was clear to me that working in the industry would provide a range of employment opportunities both in New Zealand and overseas. I was keen to work in an industry where you could engage with people, and travel globally.”

Fergus’s love for holiday parks goes back to his childhood.

Like many New Zealanders, he enjoyed long summer holidays in parks around the country.

“During my time at Tourism New Zealand, we marketed FIT holidays travelling by motorhome and rental cars while staying in holiday parks. Owning and operating a motor lodge widened my experience in the accommodation sector giving me invaluable ‘hands on’ experience.”

Fergus started with the Government Tourist Bureau in 1976 and spent four years in its Sydney office before moving to Dunedin, where he was regional liaison officer in the early stages of regional tourism.

“I moved to Wellington and spent two years as private secretary to the Minister of Tourism before being transferred to Asia where I spent six years working out of Singapore and Hong Kong.

“I moved back to Wellington before purchasing the Masterton Motor Lodge. I joined HAPNZ in 2003.”

As CEO of the leading association for holiday parks, Fergus helped steer its members through the pandemic. He says it was an “extremely challenging period” but also “very rewarding”.

“I realised very early on that if I was having trouble sourcing and understanding accurate official advice then

my members would be finding it even harder,” he said.

Fergus enjoys working with people and always strives to “develop strong genuine relationships that provide long-term mutual benefits”. During COVID those solid relationships were constructive.

“We found that it was important for the wider accommodation sector to work together to ensure that we were sourcing the correct information and that it was

Despite challenges, Fergus says New Zealand’s holiday park sector has “performed well right through the COVID period and has benefited from having a strong domestic base which represents 65 percent of our guest nights”.

“Back in 2002 the holiday park sector welcomed 5.8 million guest nights. This grew to 8.5 million in 2019 and 9.1 million in 2023.”

Over the past few years, significant adverse weather events wreaked havoc across the country. Fergus pointed out, “climate change is an enormous risk to holiday parks throughout the country”.

“Just last summer, we saw major weather events affect road access to many areas. We need to work with our members to ensure they can adapt to the challenges that climate change brings.”

Fergus remains positive about the sector’s future.

“Holiday Parks offer a low impact holiday option for both Kiwis and international visitors. I am confident that we will continue to see our domestic market grow and that increasing international visitors will want to enjoy the Kiwi experience that holiday parks provide.”

Sharing his wisdom and encouraging emerging leaders to embrace the industry Fergus said: “Take the many opportunities that will arise and don’t be reluctant to move around the country or world to further your career.”

Develop strong genuine relationships that provide long-term mutual benefits

When Fergus Brown, Chief Executive of Holiday Parks Association, New Zealand (HAPNZ) first entered the sector, back in 1976, the New Zealand tourism industry was in its infancy.

HAPNZ CEO Fergus Brown

In this series, AccomNews showcases some of the leading Caravan & Holiday Park brands operating in Australia and New Zealand and speaks with some of the sector’s most dynamic and influential leaders about their brand, their team, and their passion for the sector.

Q&A with Nikki Milne, who has been CEO at Tasman Holiday Parks for over two years.

What brought you to the industry?

My fondest memories growing up included travelling across Australia with my family. The connection that you establish with your loved ones and embedding new memories during time together is something that is very special. The industry allows everyday holidaymakers to travel with deep intention immersed in nature. Now with a family of my own, we’ve travelled across Australia and New Zealand in holiday parks creating moments that will last a lifetime, seeing unique sights steps away from our cabin and seeing guests cheer their children on as they take their first steps at one of our holiday parks. These are the moments that remind me how wonderful this industry is.

What do you love about the industry?

Where do I begin? There are so many wonderful things about the industry but what I love most is our community, where everyone truly bands together. I’ve seen families that travel to the same park year after year, booking the same villa or site to re-create memories made in previous years. I’ve also seen groups from different countries bond together over shared meals in our camp kitchen. It's so special to see.

What leadership quality do you value most?

I believe in leading through people, showing genuine care towards

team members, and keeping the team motivated and laser focused on Tasman’s goals (all while keeping true to our core values).

What does Tasman Holiday Parks do best?

Our brand absolutely delivers genuine memorable moments for guests. It’s great to see and hear from those who book their stay year after year, some even book three years in advance. We have seen many ‘firsts’ across our holiday parks from first baby steps in our play precinct in Airlie Beach, first bike rides without training wheels in Bendigo, first water play in our pool at Waihi Beach, first time down a water slide at Racecourse Beach, first time catching a fish at Rollingstone, first time camping under the stars at Yallingup Beach, and much more… These are the moments we live for.

What did the brand achieve in the past year?

THP has grown tremendously as a brand. It doubled its portfolio to over 40 properties across Australia and New Zealand. In the past 18 months alone, we’ve wrapped up over 20 acquisitions and expanded our development program which has boosted the value of our group’s portfolio to

more than half a billion dollars. We also welcomed more than 650,000 guests across our holiday parks during this period.

In the past two years, what have you learned?

Determination and grit go a long way. We’ve faced a global pandemic and multiple natural disasters that swept through our parks. Each time, we had to learn how to be agile. What’s amazing is that we always come out the other end stronger and closer than ever, not only as a team but as an industry.

What does Tasman Holiday Parks continuously aim to provide?

To create safe spaces for guests, where everything is conveniently situated or provided within the park. It can be as simple as a food truck on a Friday evening so guests will not need to hop in their car and drive into town, or free pancakes on a Sunday morning cooked and hosted by our park team so guests will not have to worry about washing up before they get on the road. We strive for positive guest feedback. We’re seeing fantastic feedback year-onyear from our post-stay surveys, it’s a testament to our team on the ground who consistently deliver exceptional guest experience.

What are the current trends the brand is taking notice of?

An increase in families travelling with their young children and working remotely. The global pandemic shaped the way people travel and experience life with their loved ones. We’ve also noticed an increase in guests seeking more value for money. Times are tough and guests need to stretch their dollars as far as

possible. They seek amazing experiences, but they also want to get more out of their investment.

Tell us about your team?

I have been blessed with an amazing team. We cannot operate without every single team member, from groundskeepers, housekeepers, park managers, area managers to our team in support office. Our team is extremely resilient and I’m very proud of them.

What are the brand’s sustainability goals?

We are progressively rolling out solar installation across some of our parks in Australia and in New Zealand, we are 100 percent committed to Tiaki (a commitment to care for New Zealand for now and for future generations).

Finally, what are the brand’s ambitions for 2024?

There are plenty, however, a key one for the next 12 months would be to continue to build our brand in market as we are still relatively new. And of course growth while staying true to our core values.

FAST FACTS

Founded: 2019.

Head office: Brisbane, Sydney, Papamoa Beach and New Zealand.

The first park? Tasman Holiday Parks, Racecourse Beach in December 2019. How many parks now? 41 across Australia and New Zealand as of June 2023.

Park locations? 10 parks in New South Wales, nine parks in Queensland, six parks in Victoria, one park in Tasmania, seven parks in Western Australia, eight parks in New Zealand.

How many employees? More than 600.

Nikki Milne

Yallingup Beach, Image courtesy of Tasman Holiday Parks

Tasman Holiday Parks

NRMA Parks and Resorts

Q&A with Paul Davies, CEO of NRMA Parks and Resorts.

What do you love about the industry?

We’re in the business of creating special moments of connection and joy that come from just spending simple time away with family, meeting new friends, or exploring stunning new landscapes or cultures. How could you not be inspired by that?

What are the leadership qualities you value most?

Humility coupled with curiosity and recognition of the collective power of all the individuals we have working in our teams.

What does NRMA Parks and Resorts do best?

Our focus is on transforming the guest experience for our category, it’s not just about what we do but how we make our guests feel. This is the NRMA way, it’s part of our DNA and we encapsulate it in our positioning: “It’s in our Nature”.

What were the highlights of 2022?

Three of our properties were recognised at industry awards, including NRMA Forster Tuncurry as the National People’s Choice award for Best Holiday Park based on customer reviews, Ocean Beach in New South Wales and Palm Cove in Queensland.

We continued the roll out of our Australian-first, Bear Grylls Survival Academy program to six of our larger holiday park properties.

We introduced Glamtainer

accommodation to a second location at Jindabyne, building on the success of our Ocean Beach property.

We opened a new glamping precinct at Victor Harbor with our first fully accessible safari tent experiences.

We are proud of the many holiday park activities that showcased Indigenous culture in partnership with local First Nations groups.

2023 marked the start of a significant partnership with Camp Quality, a charity focussed on helping improve the lives of children with cancer and we raised mor than $75,000 by asking our guests to camp out in winter. We plan to do this even bigger and better for their 40th anniversary.

What did you learn from the past two years?

That humans strive for connection to each other and to nature, and our sector certainly offers

this. So, it’s our job to ensure we continue to celebrate and protect our unique offering. COVID also taught me that we must never stop listening and adapting. The transformation of the humble caravan park has been dramatic and so many are rediscovering what we offer. Most of all, the challenges faced from floods, fire, cyclone, pandemic, and staff shortages demonstrated unprecedented levels of resilience in our teams. Have guest expectations changed?

Customers now expect much more, in terms of facilities, unique experiences and levels of personalisation, flexibility and service delivery.

What trends are you taking notice of?

It is the Year of Accessible Tourism, and we are looking hard at our network to ensure we can provide accessibility to all guests, from booking right through to experience. Our guests are also more demanding of us from a social and environmental responsibility perspective. The NRMA, as a member-owned mutual organisation, has always been conscious of the responsibilities that comes from being a profit-for-purpose organisation. Over 100 years ago we were founded around campaigns for safer roads, and we continue to lead the way in advocacy on electrification of transport and tourism. We’ve invested $10 million in a highway network of EV chargers and will be continuing this in partnership with the Federal Government.

We will have installed EV charging facilities in 24 parks by the end of 2023. We are currently preparing a net-zero emissions reduction plan which will be rolled out next year, with an ambition to have all our operations net zero.

What about 2024?

We are excited to introduce our new nature-tourism experience at Mon Repos, Bundaberg in Queensland. And we continue to grow and return value to our members as we build on our NRMA portfolio of accommodation experiences businesses beyond just holiday parks.

FAST FACTS

Founded: May 2017.

History: In the 1920s, the NRMA created a network of Motor Camps (as holiday parks were called back then) spaces where members could put up a tent and enjoy the great outdoors. Many of the tents also had dividing walls to house their precious motor vehicles. Head office: Coolangatta, Queensland.

The first parks? Ocean Beach, Umina, Darlington Beach near Coffs Harbour and Treasure Island on the Gold Coast.

How many parks now?

51 holiday parks either ownership or under management, plus four lodge hotels in Tasmania. Park locations? 25 in New South Wales, 12 in Queensland, 11 in Victoria, five in Tasmania, and two in South Australia. How many employees? 920 directly employed.

NRMA Parks and Resorts, CEO Paul Davies

Image courtesy of NRMA

BIG4 Holiday Parks

Q&A with Sean Jenner, CEO of BIG4 Holiday Parks.

What brought you to the industry?

I’ve been fortunate to work for some amazing brands during my career, including Nike, Virgin and Starbucks, and I’d certainly include BIG4 in that company. I was excited about both the potential for the brand as well as the industry to continue to grow and elevate the experiences we can offer across our network.

What do you love about the industry?

Our purpose at BIG4 is to make Australia’s backyard accessible to everyone. We have amazing parks in some of the most beautiful parts of Australia, and it’s a privilege to help connect customers to those experiences where we know they will make wonderful memories.

What leadership quality do you most value?

From my perspective, it’s the ability to listen. I hope that enables me as a leader to unlock a whole host of other benefits, trust, empathy, connection, and make better and more informed decisions for the business.

What does BIG4 do best?

I’d like to think we bring genuine personality and character to our category. At the end of the day, we’re selling holidays…our brand attributes are humble, cheeky, cheerful and human, and we try to bring that to life through everything we do.

We also thrive on exceeding customers’ expectations. From the moment they search for a holiday park on our website to the time they pack up leave, we want our guests to feel it has been easy, fun, and great value.

What did the brand achieve in the past year?

It has been a particularly big year for us (pardon the pun!).

We have been implementing an expansion strategy, including increased marketing activity, digital support and upgrades to our website and online booking system. In the first six months of implementation, there has been a 20 percent increase in BIG4 Holiday Parks and a 40 percent rise in Web Partner Parks represented on BIG4.com.au.

We also launched our ‘GO BIG’ advertising campaign (the largest in the brand’s history) including a television commercial that struck a chord with many people featuring an infectiously happy senior couple in the frozen food aisle of the supermarket who decide to ‘go big’ by booking their next holiday at a BIG4 Holiday Park.

What are the current trends the brand is taking notice of?

Understandably, Australians are becoming much more value-conscious in the current economic environment. That’s presenting us with some great opportunities as a category that can offer a breadth of accommodation options and

experiences across a broad range of price points.

A ‘COVID hangover’ effect is couples and families waiting until last minute to book their trip accommodation. We are also embracing (where possible) the growing demand to bring your pet dog on holiday.

What are the brand’s sustainability goals?

Sustainability is incredibly important for our brand and industry given the importance of the natural environment to our product.

Given we don’t directly own or operate our holiday parks, our biggest opportunity is to provide leadership and guidance on the importance of sustainable practices and actively encourage and reward our parks on their sustainability journeys.

What are the brand’s ambitions for next year?

We’re at a really exciting point in our history and we have big ambitions for the next 12 months. Our focus will be on continuing to invest in the BIG4 brand, growing our network of parks and further enhancing the digital experience on BIG4.com.au.

FAST FACTS

Founded: BIG4 Holiday Parks formed in 1979, starting out with just four caravan parks whose passionate owners believed greater success could be achieved by joining forces.

How many parks now?

Currently 136 Fully Cooperative Member Parks (branded BIG4) and 106 Web Partner Parks. Park locations? You can find BIG4 Holiday Parks dotted across Australia.

BIG4 Holiday Parks, CEO Sean Jenner

Image courtesy of BIG4 Holiday Parks

Reflections Holiday Parks

Q&A with Nick Baker Reflections Holiday Parks CEO.

Aligned with the accommodation and tourism businesses for most of his life, when everyone else was choosing jobs after graduation, Nick worked in Summer Camps in the USA. As for the camping and caravanning sector, after a few years on the ‘tech’ side with Outdoria and CamperMate, he moved into operations before embracing the opportunity to join Reflections and help shape the organisation’s future.

What do you love about the caravan and camping industry?

The shared love of the outdoors and quest to both connect with it and protect it. This industry is so interesting, exciting, and rewarding.

What leadership quality do you most value?

Knowing when to listen and when to talk!

What does Reflections Holiday Parks do best?

Reflections gets people close to nature in the best spots on earth!

What were the highlights for the brand in 2022?

Launching our new Strategic Plan 2030, which outlines our vision to be Australia’s leading naturedriven escapes organisation.

What did the brand achieve in 2022?

In a first for holiday park providers in Australia, Reflections was recognised as a Social Enterprise Organisation, acknowledging that we reinvest all profits into public (Crown) land including nature reserves across New South Wales.

We welcomed 2 million guests across our parks, contributing $83.2 million in economic value to regional New South Wales. We expanded our accommodation mix, to include tiny homes, glamping tents and eco-cabins. We worked towards growing regional New South Wales tourism, expanding the quality and breadth of our roofed accommodation.

We recognised the cultural heritage of the lands by building relationships with the Traditional Custodians of the lands on which we work, inviting First Nations peoples to share their culture with our guests, developing our first Reflect Reconciliation Action Plan and developing a cultural tourism program with Crown Lands. Internally, we brought on a new leadership team, a new operating model, and a new way of communicating and achieved a 20 percent increase in revenue.

In FY22 all brand health metrics improved and of specific note is growth in prompted brand awareness in our core market which grew 35 percent.

What have you learned in the past two years?

People have re-evaluated the outdoors; they have developed a much stronger yearning to be out in nature and to authentically connect with each other.

What current trends are you taking notice of?

Domestic travel is more popular than ever, and more people want to get closer to nature. More travellers are using social media to make holiday decisions. Cultural tourism is on the rise with more and more people seeking Indigenous experiences. ‘Baby Boomers’

Introducing Reflections Holiday Parks, Sales & Marketing GM Peter Chapman

Within 12 months of joining Reflections Holiday Parks, Brand expert Peter Chapman should be recognised for helping to achieve a bold new vision and direction for the brand’s 36 holiday parks across the group.

Pete has rebuilt the marketing team, which has been instrumental in repositioning the brand, launching a new website, and increasing prompted brand awareness in core markets by 35 percent.

Focussing on export-ready experiences, the Reflections team also showcased its holiday parks and unique curated camping experiences

at the Australian Tourism Exchange (ATE23) for the very first time this year.

Peter is well known in business and community circles, a self-proclaimed adventure junkie, who says that naturebased, domestic tourism is a brilliant fit for him. He believes that Reflections will redefine caravan and camping.

He said: “The opportunity to lead the marketing, sales and brand portfolios throughout this journey was an opportunity I wasn’t going to let slip. I am so proud to be aligned with such an exciting brand.”

are craving familiar spaces, with an upward trend favouring places they have been before.

We’ve seen a significant growth in single travellers, particularly women, looking for the security and community that our sector provides. There has also been an increase in multigenerational families and groups travelling together.

Tell us about your team?

Quite simply, we have gathered a team that wants to be part of something, wants to do something and wants to feel they are making a difference. My job is to provide the environment and support to make that happen.

What are the brand’s sustainability goals?

We are certified as a Social Enterprise; we are working towards our eco-tourism accreditation and the lofty goal of being a B Corp by 2027. We are also in the process of designing and building our first carbon neutral park as a test and learn park for the rest of the group.

What’s in store for the brand in 2024?

We will be working towards building the best ‘hello’ for our customers, the best ‘welcome’ for our team, and to be seen as a partner by the communities we operate in.

FAST FACTS

Founded: 2013.

Head office: Wickham, Newcastle, New South Wales.

How many parks now?

37 parks and one unique accommodation property with a second property coming in September.

Park locations?

Locations throughout New South Wales.

How many employees? 418.

CEO Nick Baker

Sales & Marketing GM, Peter Chapman

RMS was founded in 1983 and delivers allin-one scalable cloud technology to more than 7000 properties globally, helping manage, operate, and grow businesses.

With an eco-system of native features and hundreds of integration solutions to suit any property, RMS' robust software enables park operators to increase revenue and automate operations, all while engaging and retaining loyal customers - from one platform. Its technology is built on constant innovation, with a trusted enterprise structure meaning it can drive the industry forward with solutions that keep RMS parkies ahead of the curve.

Q&A with CEO Peter Buttigieg

How long have you been the CEO of RMS?

I started RMS in 1983 as a bootstrap start-up competing with pen and paper. Early challenges included convincing operators that technology was the way forward for the hospitality industry.

I have been CEO for more than 40 years.

What brought you to the industry and what do you love about the camping and caravan park sector?

I have roots firmly planted in the IT world, where my passion for technology has been nurtured for over 40 years. It's been an incredible journey, and along the way, I've built a network of lasting friends in the park industry. It was a stroke of serendipity that led me to a place close to

my upbringing in parks, where I discovered the pain points in managing guests and bookings with pen and paper systems. This realisation helped me design the first park software in Australia. Remaining proudly Australian and family-owned, we continue to innovate and stay ahead of the ever-evolving industry. It's in my DNA to challenge the status quo, constantly pushing the boundaries to create leading software solutions. In 2015, we made a groundbreaking move by becoming the first PMS in Australia to convert to cloud-based technology. This transformative leap catapulted us into the future, forever changing how we operate. It's so important for us to keep evolving, as technology never stands still. My greatest interest lies in embracing innovation and keeping pace with the industry's lasting trends in technology. I thrive on the excitement of discovering new possibilities and turning them into a reality that helps our community grow. The spirit of our parkie community fuels our drive to create cutting-edge software that revolutionises how park owners manage their businesses. What is the most important leadership quality?

Of all the different facets of leadership, the one that probably stands out the most is maintaining a high level of integrity and being straight with employees and customers at all levels. Everyone needs to be given the courtesy of knowing where they stand and be treated fairly. Maintaining integrity leads to trust which leads to buy in. Without that, any company, big or small won't prosper.

What does the future hold for the brand?

We find ourselves in a fascinating and pivotal moment within the holiday park landscape. The industry has experienced significant changes post-COVID, with a growing demand for automation, quick access, and personalised experiences. Our focus remains steadfast on the customer when designing new technology, ensuring that we meet the evolving needs of each park and its guests - big outcomes whilst keeping in mind a humble community.

Our ambitious five-year roadmap aims to transform how we handle administrative tasks, revolutionise guest communication, and streamline operations for park operators. This has always been our plan, and it's how we incorporate the latest technology. From Bitcoin payments to AI, we want to ensure our users have the best on offer. The future holds an exciting prospect, a seamless, customised experience where technology empowers park owners to thrive in this everchanging Holiday Park landscape. What does RMS do best?

RMS Cloud technology excels in delivering innovative, cloud-based property management software tailored to property owners' specific needs. We are renowned for providing flexible, scalable, and integrated technology solutions that effortlessly streamline property operations and grow guest experiences. Our expertise lies in empowering individual park operators and multi-property organisations with custom solutions that support revenue growth while streamlining operations.

FAST FACTS

Founded: 1983.

Head office location: Melbourne Australia, with other primary locations in Sydney, Australia and London, UK.

How many employees: More than 170 employees across global offices.

How many properties in total do you serve?

Over 7000 properties worldwide.

How long has RMS served this sector?

RMS has been serving the caravan and camping park sector for more than 40 years.

How many parks?

2000 global holiday parks.

Image courtesy of RMS

CEO Peter Buttigieg

We are proud of the innovation behind RMS Guest Portal. We designed this technology to enhance the guest experience in holiday parks by enabling guests to pre-check in, complete necessary forms, and make payments all before arriving. Guests no longer have to queue out the door to check in!

RMS is equally at home with large corporate holiday park businesses, which often require a more advanced solution to manage multiple properties effectively. Our technology has proven invaluable for large holiday park operators, as it saves management time, and simplifies tasks such as setting rates and executing promotions across numerous locations –you can only achieve this with a true enterprise solution.

From streamlined guest experiences to seamless check-ins through automation, we prioritise enhancing the overall guest journey. In parallel, we create an equally powerful experience for staff with a digital and frictionless check-in and out process. Our checkin process empowers guests and enables staff to deliver a five-star experience by reducing

front counter queues, creating an efficient and harmonious guest-staff interaction.

What have been the brand’s biggest achievements in the past year?

RMS has achieved multiple advancements whilst reaching a milestone year of business, celebrating 40 years. With over 3000 enhancements yearly, we have improved personalised guest communication, streamlined and customised online bookings, created secure and automated check-in and payment solutions via the RMS Guest Portal, and launched a new payment gateway, RMS Pay, to name a few! Most importantly, we have grown our team to put more customer support in place and appointed new leaders to expand.

What are the current trends in PMS in this sector?

Traveller expectations have undergone a significant transformation with the rise of technology, especially in the past few years. Today, guests seek effortless and convenient experiences throughout their travel journey, allowing them

to plan, book and contact their accommodations via smartphone.

Industry research shows that 34 percent of travellers want to use their phones to communicate and want to personalise communications. Technology has empowered customers to have greater control and flexibility in planning their trips, looking for self-check-in and keyless entry technology, with 62 percent expecting to use touchless technology on their next trip. As a result, holiday parks using RMS Cloud software have adapted to meet these changing expectations, embracing technology to deliver personalised, convenient, and memorable experiences for their guests. RMS Cloud has specifically designed guest experience technology to meet the growing consumer trends in Holiday Parks that are undoubtedly here to stay.

Via the RMS Guest Portal, we empower guests to be in control of their reservation, access digital check-in and bypass the busy front counter while giving park operators complete control with real-time communication and updates.

Technology has also empowered operators to take control of bookings and manage their properties more efficiently. It has enabled park operators to streamline reservation management, automate check-ins, and optimise pricing strategies. This level of control improves operational efficiency and allows operators to offer personalised services tailored to individual guest preferences.

What does the future hold for the brand?

As we journey into the future, RMS is determined to continue revolutionising the holiday park sector. Our commitment to innovation and collaboration is unwavering. Working hand in hand with partners like Vertel, we are embracing automation with cutting-edge contactless boom gate technology that improves the guest's experience at parks. We envision a future where technology fuels growth, enhancing guest and staff experiences. With our forward-thinking approach and relentless pursuit of excellence, RMS is set to lead the industry, shaping a brighter and more seamless future for holiday parks around the world.

CIAA CEO Stuart Lamont with RMS CEO Peter Buttigieg

Holiday park busy season – are you ready to make the most of it?

responsive forecast that takes into account as many relevant factors as possible. G3 RMS uses a complex and rigorously tested mix of competitive intelligence, historic data, industry knowledge and machine learning to create dynamic forecasts that improve and refine with time. A better forecast means the days you get caught without an umbrella (so to speak) are fewer and farther between.

By Jurgen Ortelee,

Director

The busy summer season is an undoubtedly critical stretch for holiday park owners. This is the time to feast and bolster your budgets as you make up for the slower months. While there’s plenty of work to be done to make sure your guests have an excellent experience, it’s also important to consider your approach to revenue management before this flurry of activity begins.

For those using revenue management techniques, it’s understood that the key to a good peak season isn’t just about filling units—but maximizing the profitability of each booking. Before the bustle of summer takes hold, it’s worth considering how revenue management tools and practices can help.

Where to start

For those new to revenue management, revenue management is the process of using data to make decisions that optimize inventory availability and price to maximize revenue growth. In a nutshell, it’s about selling the right product, at the right price, through the

right sales channel, to the right customer, at the right time. If left to one person and spreadsheet, doing it right can be a tall task. Fortunately, tools like IDeaS G3 Revenue Management System (RMS) can help handle much of the heavy lifting with proper configuration and fine-tuning.

Some of the top benefits of using an RMS include:

Automated, dynamic pricing suggestions take guesswork out of the equation

For some, the process of setting prices is a time-consuming effort that can be influenced by unreliable inputs (like gut feelings about what to charge) or data that’s subject to change quickly (like competitor prices). Often the outcome of that approach is a lot of work for less-than-ideal results.

G3 RMS has the power to account for factors like projected market demand, competitor prices and what your property currently has on the books and use them to rapidly provide pricing suggestions that aim to maximize profitability. This keeps your prices from being out of sync with the market, whether it’s the busy season or even during a relative lull.

Integration with online sales channels

Optimized pricing suggestions are obviously great to have, but the process of manually communicating these changes to the various booking channels your park relies on for booking can be cumbersome. To help you stay nimble, G3 RMS automates this process of relaying pricing and rate restriction decisions to all integrated selling systems. This frees up time to focus on the guest experience and operational tasks at hand.

Better forecasting

When you’re getting ready for the day, a quick look at a weather forecast is likely your north star for decision making and planning. That same concept applies to a business forecast. When you know business is looking slow, you can adjust with tactics like rate discounts or other promotions. When business is projected to boom, you adjust with higher rates or booking restrictions for offerings below a certain price threshold.

While that might not be a revelation, it does underscore the importance of a high quality,

Instantly understand the projected impact of booking decisions

When holiday park operators strive to maximize revenue from their fixed inventory of accommodations, it’s not always easy to understand how certain booking decisions will impact their bottom line.

For example, is it likely better to have a significant number of accommodations locked in with longer term guests at a flat rate than it is to have those same units available for booking at a higher dynamic rate? The better option for maximizing revenue in this scenario isn’t always clear. With G3 RMS, holiday park operators can use an easy “what if” simulation tool that automatically projects the impact of a booking decision on key revenue results.

It’s time to adopt a revenue management mindset

The summer surge rarely disappoints. But there’s a difference between being busy and being optimally busy. If you’re not turning to technology to do the heavy lifting of revenue management, you’re almost certain to leave revenue on the table and miss opportunities to maximize the impact of your busiest season.

Managing

of APAC, IDeaS Revenue Solutions

ResortBrokers:

Megatrends in an evolving industry

ResortBrokers has sold caravan parks across Australia for 38 years. As one of the country’s longest-established commercial property agencies active in this sector we have a unique vantage point to see where the industry has come from — and where it’s headed.

Two megatrends we’ve seen over time have been the increasing corporatisation of the caravan park industry and the growing importance of manufactured housing estates (MHEs) to the sector. ResortBrokers has acted for vendors large and small, from family operators to big players, so we’ve seen the caravan park industry from all sides for almost four decades.

There are now some very large corporates, funds and investment syndicates in the caravan park space. And they’re on the acquisition hunt for good value. In 2016, ResortBrokers sold Tween Waters Holiday Park at Merimbula to ASX-listed Aspen Group. This year, we sold them Black Dolphin Motel & Apartments across the road. Aspen has now integrated the two sites and rebranded it Tween Waters Merimbula.

In the retirement space, major players include Lifestyle Communities, Ingenia Communities Group and Gateway Lifestyle Group, all of whom ResortBrokers has sold properties to. These groups are increasingly looking at MHEs.

MHEs, also known as land lease communities, grew out of the caravan park industry. They are increasingly popular because they are appreciably cheaper than traditional housing. MHE residents own their own manufactured home but not the land it occupies. Instead, they pay a ground rent to the estate operator. Because they pay rent, they are eligible for government rent assistance, which is unavailable to residents of traditional retirement villages who don’t rent since they own a strata title lot.

Get Parked with ResortBrokers

ResortBrokers has been connecting caravan park buyers and sellers across Australia for 38 years.

As one of the country’s longest-established commercial property agencies active in this sector, we can hitch you up with the right people whether you’re buying or selling.

MHEs are even more in the spotlight today. With our country now in the grip of a housing affordability squeeze, and with rising cost of living pressures, Australians, whether they’re struggling families or cost-conscious retirees, are looking for more economical housing solutions.

MHEs are increasingly stepping into that gap. At present, MHEs account for only a tiny proportion of the total caravan park sector, but there’s no doubt they will be one of the largest accommodation growth markets of the future. This will create huge opportunity for existing owners of caravan

parks because the relevant zoning is already in place.

If you’re one of those owners, it’s no good knowing all this if you can’t make the right connections. That’s where ResortBrokers can help. Our extensive networks of buyers and sellers in the caravan park industry, built up over several decades and constantly expanding via our nationwide reach of over 30 brokers in every state and territory, puts us in a privileged position to make introductions happen.

In the last five years alone, we’ve brokered the sale of more than 50 caravan parks totalling more than $144 million. Our landmark deals include the Barkly Homestead at Tennant Creek, Colonial Tweed Caravan Park (pictured above) in Tweed Heads South, Moama on Murray Resort in Moama, BIG4 Stuart Range Outback Resort in Coober Pedy, and the aforementioned Tween Waters Holiday Park in Merimbula.

This is a fast-moving market with opportunity aplenty if you know where to look and connect with the right people. As always, it pays to keep abreast of trends to see where opportunity lies.

Colonial Tweed Caravan Park was sold by ResortBrokers.

CARAVAN INDUSTRY NATIONAL CONFERENCE 2023

A record number of delegates (over 1000) attended the caravan and camping sector's event of the year, held at RACV Royal Pines Resort, Gold Coast.

And AccomNews was there!

Once again, Caravan Industry Association of Australia (CIAA) put together an extraordinary and fun-filled event with its principal sponsor Dometic Outdoor.

Beginning May 10 and ending May 12, 2023, attendees enjoyed a variety of social events, inspiring speakers, masterclasses, and a buzzing trade expo.

The conference kicked off with an impressive welcome event, where CIAA CEO, Stuart Lamont told AccomNews, “we are here to celebrate our unique industry, one that continues to track along a positive trend”.

He said he was pleased to see so many attendees register for the event this year, keen to meet up face-to-face, share insights, ideas, and knowledge. Most of all, he’s looking forward to what the future holds for the "much loved, iconic Aussie caravan and camping industry".

Over three-days, attendees were treated to world-class entertainment, top-notch food, plenty of refreshments and first-class service. After a barbecue under the stars the crowd was invited to rock out to Aussie icon Shannon Noll and the formal Gala Dinner went off with a bang - a mega firework show, worthy of New Year's Eve.

On the final night, after a formal dinner the crowd enjoyed a show by magician Sam Powers. Following the awards ceremony, one lucky person won a four-wheel drive giveaway prize from CIAA in 'Open the Box' which left the audience on the edge of their seats, before dancing the night away. The National Conference Gala Dinner was also a chance for the association to recognise and award those in the industry who excelled in 2023.

Once again, the hospitality hosts and exceptional staff at the RACV Royal Pines Resort went ‘all out’ providing an exceptional array of F&B offerings that showcased local produce.

quilts & quilt covers, Durable plush blankets, luxurious together for 2 years. We are

CIAA Future Leaders

Current playground trends that cater to the whole family

By Sarah Davison, Industry Reporter

Recent trends have seen a return to the more ‘simplistic’ family holidays, with tourists flocking to regional caravan parks to give their children a holiday reminiscent of their own.

But for many families, a long weekend away is simply not enough time. Lasting between three and twelve months, the family sabbatical or ‘family gap year’ has seen a resurgence in popularity since COVID-19, with families hitting the open road to explore all the very best of regional Australia.

Spending quality time together is a key driver of families looking to take a sabbatical, with these travellers actively seeking out accommodation with amenities that cater to all ages and abilities.

The Australian Research Councilfunded study, ProjectPARK, found that all age groups benefited from well-designed playground spaces that cater to both play and relaxation.

"For example, children like opportunities for physical challenge and risk and adventure, such as flying foxes, adventure playgrounds, trees for climbing, swings and obstacle courses," Associate Professor Jenny Veitch said.

"Adolescents like places to hang

out with friends, sports courts, grassy open spaces, large swings. Older adults enjoy more peaceful and relaxed settings with walking paths, shady trees and birdlife."

If your playground area is looking a little outdated, it may be time to consider an upgrade to better cater to travellers looking for an exceptional outdoor experience.

To learn more about the current trends in play and entertainment equipment, AccomNews spoke with Forpark Australia National Sales Manager Solo Fogg.

“The best memories when heading to a tourist park are enjoying the outdoors with our families and friends,” Mr Fogg said.

“In recent years, inclusive play has been the greatest trend in the playground industry, and for good reason. Every child deserves to learn, grow, and experience happiness through play.”

While water play areas have been a popular choice over the past decade, Mr Fogg said current industry trends were seeing a move back to structured playgrounds.

For health-conscious guests, outdoor fitness equipment is set to become another trend, as guests look for ways to burn off some of those extra holiday calories!

Mr Fogg added that keeping fitness equipment and the playground accessible to all ages and abilities is key.

Images courtesy of Forpark Australia

Age and condition of existing equipment will determine if refurbishment is possible

“Having playground and outdoor fitness equipment that can provide enjoyment for all ages and abilities is so important,” he said.

“Playgrounds that offer inclusive elements for all children have been critical in park design. Keeping families in a single space provides easy supervision and structured play in a safe environment.”

When it comes to current playground trends for the young (and the young at heart!), Mr Fogg said a mix of challenging and accessible equipment was vital. And while it is important to respond to current trends, Mr Fogg added that some elements of playground design never go out of style.

“There is one thing that has not changed in all the years that playgrounds have been around, that is the popularity of giant swings and slides,” he said.

“Almost every playground we design for children of all ages will have at least one of these.

“Birds nest style swings have been one of the most popular products included in park

designs, offering group play as well as inclusive play for those with special needs.”

When it comes to the current trend of challenging playground equipment, Mr Fogg said adhering to safety standards was imperative.

“If you look at the playgrounds in your local park, you will notice them getting taller and larger,” he said.

“So, while it’s important to provide challenging equipment as well as inclusive play, the primary design philosophy to adhere to is safety.

“There are Australian Standards for Playgrounds and Outdoor Fitness Equipment and it

is important to work with a company that will meet these Standards at a minimum.”

For accommodation operators looking to refurbish existing equipment, Mr Fogg suggests getting an evaluation by a professional as a first step.

“The age and condition of existing equipment will determine if refurbishment is possible,” he said.

“The playground must be evaluated to ensure that the current equipment is safe.

“From there, upgrading a playground can be as simple as adding sensory and freestanding items or outdoor fitness equipment.”

To maintain existing playgrounds or outdoor facilities, Mr Fogg said it was important to keep a schedule of routine inspections and maintenance.

“Just like owning a car, playgrounds need routine inspections,” he said.

“We provide a safety and maintenance schedule which details things to look for on a weekly, monthly and annual basis. This ranges from basic visual inspections to comprehensive inspections recommended to be done by an independent assessor.

“Playground and fitness spaces that are well maintained will provide a safe and enjoyable environment for children and families for a very long time.”

As a final recommendation, Mr Fogg suggested that accommodation operators prioritise working with local companies that champion Australian-made products. “Australian-made products are built for our climate and conditions, and with proper maintenance, will last for decades to come,” he said.

DESTINATION: PLAYGROUND

Playgrounds offer significant benefits for both hotels and tourist parks. Our innovative, engaging, and inclusive playgrounds act as a major attraction for families and tourists, serving as a valuable amenity that sets hotels and tourist parks apart from your competitors.

WE ARE WITH YOU FROM CONCEPT TO INSTALLATION

Our services encompass all essential aspects including:

• Design

• Project Management

• Excavation

• Sandstone and Limestone Blocks and Walls

• Kerbing

• Softfall Sand, Mulch and/or Rubber

• Temporary and Permanent Fencing

• Sand Sifting/ Cleaning

www.forparkaust.com.au

Reinforce your accommodation’s guest laundry operations

Boost efficiency, reliability, and customer satisfaction

In the competitive world of accommodation, providing exceptional guest experiences is paramount, and your guest laundry is no different – just take a look at the number of negative online reviews commenting on accommodation laundry facilities!

Ensuring efficient and reliable guest laundry services can make a significant impact not only on guest satisfaction but also on your bottom line.

That’s where Maytag Commercial from Dependable Laundry Solutions comes in—a trusted partner that can help reinforce your laundry operations and elevate your customer experience.

If you’ve left your laundry room running without paying it much attention recently, now is the time to look at your guest laundry with “fresh eyes”.

Looking at your guest laundry room with “fresh eyes” is an essential first step to ensure you’re meeting and exceeding your guest’s expectations. It involves stepping back and evaluating your laundry facilities from the perspective of your guests, identifying areas that may need improvement, and envisioning the changes that can elevate your laundry services to new heights.

We are here to help you tick the boxes to elevate your guest laundry room.

1. Assess the appearance and cleanliness of your laundry room

Start by taking a look at the overall appearance of your guest laundry room. Does it need to be cleaned more often?

Is it time for a fresh lick of paint, or more lighting to make the room more inviting?

Do your washers and dryers look clean and modern? Nobody wants to put their clothes in a dirty washing machine!

2. Evaluate your washers and dryers

Examine the laundry equipment you currently have on site. A laundry room full of dated washers and dryers with neverending out-of-order signs is not going to impress any guests at your accommodation property. Does your laundry equipment

need to be serviced or replaced to give your guests a hassle-free laundry experience?

3. Enhance your guests’

experience

With very few people carrying coins anymore, make laundry easier for your guests with the tap of a card!

Instead of the inconvenience and added stress of trying to find coins, you can help take another laundry stress away by upgrading your guest laundry equipment with credit/debit card readers – your guests only have to swipe, tap or insert the cards that they always carry with them to start the wash or dryer cycle.

Not only will this be easier for your guests, but upgrading from coin to card machines usually sees an increase in the amount of money through the laundry room and a massive reduction in vandalism and damage on site. If you have no coins in your guest laundry room, you shouldn’t have unwanted people coming into your property to damage your machines and steal a few dollar coins.

4. Reduce your operation costs

Washing machine technology has come a long way over recent years, with energy efficiency being a key focus in new product development. Thinking beyond the equipment you have always had on-site, and investing in water-efficient washers can dramatically cut your wasted water on-site.

Maytag Commercials 9kg Front Load Washers use on average only 40 litres of water per cycle – compare that to the over 110 litres of water some top load washers are using, and your water (and money!) savings are huge! Investing in Maytag Commercial washers and dryers means investing in the most durable equipment in the market, backed by the longest and best warranty in the industry. Say goodbye to frequent breakdowns and costly repairs affecting your bottom line and enjoy the peace of mind that comes with Maytag Commercials’ industry-leading reliability.

5. Call in the experts!

If you want the expert’s opinion, Dependable Laundry Solutions’ team of laundry specialists can attend your property, anywhere in Australia to assess your specific requirements and tailor a laundry solution that perfectly matches your business needs.

From equipment selection and layout design to ongoing support and maintenance, Dependable’ s laundry sales specialists will guide you every step of the way.

With over 60 years in the industry, Dependable Laundry Solutions understands the unique needs of the accommodation industry. We’ve been assisting businesses like yours in optimising their laundry operations for maximum efficiency and guest satisfaction.

IT’S TIME TO REINFORCE YOUR LAUNDRY

When it comes to laundry, the last thing you need are breakdowns, complaining guests and rising energy costs. Spend a few minutes to prepare your laundry for peak demand.

We are here to help you tick the boxes!

Service machines for optimal performance

Convenient payment options for guests

The right machine for the job

Optimal use of space

If you need help assessing your laundry preparedness, we’re here to help. Contact Dependable Laundry Solutions for a FREE, NO OBLIGATION assessment. Call 1800 629 824 or visit dependablelaundry.com.au

SERVICING EVERY CORNER OF AUSTRALIA

Dependable Laundry Solutions will service ANY commercial brand of machine, ANYWHERE in Australia. We are known for our mobility and stock of spare parts, so you can rely on a timely repair or service, when you need it.

A DEPENDABLE PARTNER

With our expertise and Australia-wide reach, we can help your laundry work more efficiently in your business. As your Maytag Commercial partner, we have the best machines with industry leading warranties.

Create unforgettable experiences with impressive facilities

By Grantlee Kieza, Industry Reporter

Caravan and Holiday

Parks, once synonymous with battlers on a budget, have been upwardly mobile for years. Many now rival the best resorts in Australia for amenities and entertainment.

They offer fabulous holidays, often at stunning locations, and affordable prices.

Whether you prefer to sleep in a tent, caravan, or cabin, camping and caravan parks are the ultimate means to getting away from it all in Australia’s great outdoors.

So how do managers ensure that their caravan park stands out?

Margaret Shannon and business partner Rob Jeffress spent $1.8 million in refurbishments at the Tiona Holiday Park just outside Forster on the NSW mid-north coast recently. This lifted it from two stars on TripAdvisor to being one of the top-rated in the region.

Caravan park owners don’t have to spend much to make great improvements to their property and to make them stand out from the rest. So many caravan parks are in jaw-dropping locations and it’s important that managers

maximise the potential of their setting. In the space of 18 months, Ms Shannon, a board member on the Caravan Industry Association of Australia, (CIAA) increased the number of weddings at Tiona from 20 to 70 a year.

Every time Tiona hosts a wedding, the property can count on 30 cabins being booked. There are often two weddings a weekend and sometimes three.

“A lot of holiday parks around Australia are in beautiful settings so it makes sense that they use these amazing locations to their advantage,” Ms Shannon said. Some of the easier improvements to make at caravan parks and make them stand out are...

Pool and outdoor furniture

The patio and poolside are the perfect places to savour the great Australian outdoors. While most people buy patio furniture based on the way it looks, there are many other important considerations for the managers of caravan parks.

The right type of outdoor furniture can create an unforgettable holiday experience for guests. Managers should make the outdoor feel of their properties as welcoming as their rooms.

Families want places where they can relax, enjoy outdoor meals, and take in the view from well-placed seating areas.

Barbecue areas

Cooking outside, surrounded by nature with family and friends, is an age-old tradition that has been proven to build stronger bonds. The barbecue area at a caravan park can become a focal point and create lasting memories.

Managers should think about installing the latest barbecues designed specifically for community facilities.

Chris Onslow, National Sales Manager, Greenplate told AccomNews the key to creating great barbecue areas for holiday and caravan park guests is “careful planning and attention to detail”.

Here are his tips:

• Cooking and eating areas should be designed with convenience and efficiency in mind.

• Place the cooking equipment, such as barbecues, in a central location accessible to all guests.

• Provide ample seating and dining options. Include a mix of picnic tables, benches, and individual chairs.

• Ensure that the cooking and eating areas are well-lit.

• Provide garbage and recycling bins to encourage proper disposal of waste.

• Offer cooking equipment and utensils.

• Incorporate weather protection such as canopies, pergolas, or retractable awnings to provide shelter from rain or excessive sun exposure.

• Ensure safety measures such as fire extinguishers, clear signage, and safety guidelines, to promote a safe cooking environment.

On elevating your guests' cooking experience, he says to consider including the following commercial outdoor cooking equipment options:

Image courtesy of Greenplate

Chris Onslow, National Sales Manager, Greenplate

• Communal (multi-user) electric barbecue systems because they are easy to clean and cost-effective.

• A wood-fired pizza oven. It adds authenticity and smoky flavours.

• A smoker enhances meats with rich, smoky flavours through slow cooking.

When asked what barbecue equipment a holiday park should not be without, he said: "A barbecue of course! Electric, gas, or charcoal options are available. Electric systems are generally very safe and if electric is your choice, ensure it has a hightemperature, energy-efficient hotplate system." He added: "Also provide cleaning supplies,

including grill brushes, scrubbers, and non-toxic cleaning agents."

Communal outdoor kitchens

A kitchen makeover can be key to success for many parks.

The Kingscliff Beach Holiday Park in New South Wales underwent a major makeover in 2018 to capitalise on its stunning location just metres from the sand. In the first hour of taking online reservations after it reopened, more than 600 people secured their spot. The kitchen makeover was integral to the success, as for many, a quality, spacious camp kitchen is a crucial part of the holiday park experience.

Good camp kitchens come with fridges, freezers, cooktops, conventional ovens, barbecues, and microwaves. Even better ones will include extras like pizza ovens. Vending machines can also provide convenience for guests and added revenue for owners.

On creating outstanding outdoor cooking and eating spaces Paul Conradie, Head of Sales at Christie Barbecues said smaller groups have different considerations than larger parties, so think about the capacity of your park and how your facilities are used.

"For high-volume shared use, locate the barbecue close to multiple sets of tables and seating,” he said. “Smaller bench spaces will prevent the benchtop

from being used as a table and encourage users to return to the picnic tables once cooking is complete, freeing up the facility for the next group of people. Reducing the benchtop area also reduces the amount of cleaning required.

Paul Conradie, Head of Sales, Christie Barbecues

Image courtesy of Christie Barbecues

“Provide a single grill plate with adequate bench space for small parties or individual use for food preparation, utensils, plates, and condiments. Locate tables and seating directly adjacent to the barbecue. Some privacy is valued for celebrations and special occasions, so consider plants or other screening materials, or planting to provide a sense of seclusion while still being able to monitor the facilities.”

And on the commercial outdoor cooking equipment that takes guests' cooking experiences to the next level he said: “Our research shows that people love to cook in groups of five or more people, so use highpowered barbecues that can

quickly cook food for large groups. Multiple grill plates in a cabinet or outdoor kitchen will increase throughput and reduce installation and ongoing cleaning costs.”

But he warns user safety must be a primary consideration in providing shared barbecue facilities.

“Consider a start button that must be held for several seconds to prevent accidentally starting and leaving the facilities hot. Eliminate any protrusions, fittings, or fixtures (such as water taps or meter boxes) that could be used as a climbing aid for children to access hot surfaces.

"The grill plate or cooking surface

must not transfer heat to the benchtop. Recess the cooking surface at least 100mm from the outside edge of the benchtop to ensure that users, particularly children, do not burn their hands on the edge of the benchtop.”

In outdoor cooking spaces, we asked, what are the most common complaints. He said: “Poor hygiene is a barrier to use, resulting in an underutilised asset or negative customer experiences. Underpowered, outdated, poorly maintained barbecues will discourage use and increase complaints.

“Guests want facilities that match other amenities in quality and appearance and are easy to operate and clean. Visitors

What about laundry equipment?

While caravan parks have changed over time, kids on holidays remain the same as ever. They get dirty a lot. Well-maintained laundry facilities with high-quality, largecapacity commercial machines are needed to keep the holidaymakers happy and healthy.

It’s worth investing in commercial-grade washers and dryers that are durable enough to withstand constant use while also delivering consistently high-quality, hygienic wash results for guests. The latest washing machines for caravan parks boast features including liquid dosing technology, gyro sensors to manage vibrations and direct drive motors, making them extremely quiet. Most can be coin- or card-operated. Never underestimate the value of creating and maintaining a pristine caravan park laundry; it can create the sweet smell of success for your business.

AccomNews reached out to Samuel Nolthenius, National Sales and Marketing Manager, Dependable Laundry Solutions for some insights. "The guest laundry room simply requires the same basic attention

as every other facility in a caravan park," he said.

“Ensure you have adequate space with plenty of light and a high level of cleanliness. His tips on planning a guest laundry refurbishment:

• Provide sufficient equipment: Nobody wants to worry about laundry on holidays, and nobody wants to keep checking for an empty machine during peak season. Ensuring an adequate number of washers and dryers to accommodate your guests will equal a great experience for them.

• Have modern payment options: Your laundry room must be up to date. Taking the payment method most people have in their pocket ensures convenience for the end users. Tap’n’go payment systems with card readers mounted to each washer and dryer offer a frictionless user experience.

• Accessibility: All guest laundries need to be accessible to all guests, including those with disabilities. Consider

installing ramps, wide doorways, front load washers, and floor mounted dryers so equipment is within easy reach for all.

On laundry equipment that exceeds guests' expectations he said: "Install commercial front-load washing machines, not only because guests love them, but they also cut running costs.

"Front loaders have a larger capacity than top loaders. Guests appreciate this because saving time is precious when you have a holiday park to enjoy! These machines also feature user-friendly controls with clear displays and simple cycle options, ensuring a hassle-free experience.

"A laundry refurbishment should also involve upgrading to card reader washers and dryers. While there may be an upfront investment for installing card-operated laundry equipment, the long-term benefits outweigh the costs. Convenience, efficiency, security, and revenue opportunities make card-operated systems a very valuable addition."

Finally, he offered a reminder. "Safety must be paramount when it comes to laundry facilities. A mix of water,

may have different cultural food preferences, so hot plates are ideal because they allow guests to cook everything from stir-fries to good old English breakfasts.”

On the latest design trends for barbecues and equipment, he points out that since COVID everyone has embraced the great outdoors and al fresco dining more than ever.

“There has been a significant shift in focus to outdoor kitchens and eating facilities for everyday use, as well as special occasions and outdoor celebrations.

Maximising the facilities for large groups who want to celebrate with families and friends often includes washingup facilities and even fridges.”

power, heat and possibly gas in a small room, can easily become a hazard."

He recommends regular cleaning and checks of the laundry room to prevent trip or slip hazards.

And warned: "The biggest risk to park owners in the guest laundry is a dryer fire, which can be caused by lint buildup, improper maintenance, or blockages. It’s important to regularly maintain your laundry equipment, check and ensure there are no leaks, build-up of lint, or other issues that may create a safety issue in your laundry room.”

Power of variety: Increase revenue & enhance experiences

By Mandy Clarke, Editor

The caravan and camping industry is open to innovative trends that delight guests and boost profits and is constantly seeking new ways to meet the diverse needs of modern-day travellers.

This sector, in particular, recognises the importance of offering a wide range of accommodation options to cater to a broad audience from traditional campers, and budget-minded travellers to those who desire more comfort or even a luxury experience.

In the last 10 years, the importance of providing alternative accommodation styles has become clear with the rise of glamping experiences. With glamping tents popping up in caravans and holiday parks across the country, the popularity of this style of accommodation is an important reminder that holiday parks are there to be enjoyed by all.

To learn more about the power of offering a variety of accommodations, AccomNews investigated how parks can leverage this for success.

Modular accommodations

Offer the ultimate flexibility in terms of layout, design, and functionality.

For added ease, these prefabricated structures can be easily transported and assembled onsite. Offering insulation and heating during colder months and ventilation and air conditioning

for warmer seasons, modular units ensure guests can enjoy their stay year-round.

Units also come with multiple bedrooms, a living area, a kitchen, and bathroom facilities, providing the potential for a permanent or semi-permanent housing solution.

Cabins and cottages

Generally smaller units that offer cosy and private accommodation, they typically feature a bedroom, bathroom, living area, and kitchenette.

Cabins can be designed to suit all styles of park and guest preferences, from rustic to contemporary. Many accommodation operators also choose to designate some of their cabins as ‘pet-friendly’, allowing an accommodation to cater to the needs of families travelling with their four-legged friends.

Pods

These are compact modular units designed for efficient use of space, they can be cute and unique. They often offer an open-style room, featuring a queen bed or include bunk beds for small families.

Pods have become a popular choice for solo travellers, couples or small families that value simplicity and affordability. It’s an accommodation style that also allows guests to engage with other travellers through the use of shared facilities, something that many guests still appreciate.

Safari and glamping tents

Mimicking the experience of camping in a traditional tent, without any of the set-up or pack-

down. They offer a unique and immersive outdoor experience and can provide all the comfort of fully furnished accommodation- with some even providing 5-star luxury. They often include separate sleeping areas, living spaces, and private bathrooms and allow guests to enjoy the beauty of nature without compromising on amenities.

Current design trends

It's important for holiday parks to continually assess guest preferences and stay updated with current design trends to provide modular accommodation options that meet the evolving needs and desires of their clientele.

From an aesthetic perspective, guests often gravitate toward contemporary and stylish cabin designs. Clean lines, minimalist decor, and modern furnishings. Interiors that feature comfortable seating, quality bedding, and wellappointed kitchens and bathrooms also help ensure an enjoyable stay.

Guests will always appreciate cabins with well-thought-out layouts and functional designs, open floor plans that maximise space, along with ample storage. Finally, add touches that speak to the environment with natural materials and earthy tones to serve as a reminder of their stunning surroundings.

It’s also very important to make the most of outdoor areas, most guests expect a deck, veranda, or patio to enjoy the surrounding natural environment. Outdoor seating, barbecue facilities, and fire pits are also big-ticket items for guests.

Accessibility continues to be a priority for accommodation providers. It’s imperative to ensure those with disabilities or mobility limitations also have an enjoyable stay and adding modular units is a great way to cater to these guests. Features such as ramps, wheelchairfriendly pathways, wider doorways, and accessible bathroom facilities can be designed and added to your new units.

Sustainability continues to be a key focus, with guests actively seeking out accommodation providers that align with their own eco-conscious values.

Modern modular accommodation designs inherently focus on sustainability and often incorporate energy-efficient features, such as solar panels and water-saving systems. Additionally, parks can prioritise the use of sustainable materials in the construction of their additional accommodation and furnishings with reclaimed wood or bamboo flooring. Look to install energy-efficient appliances and LED lighting to reduce energy consumption. Also, consider implementing recycling and waste management programs to reduce environmental impact.

Ultimately, guests appreciate accommodation that offers a balance between comfort, functionality, and a connection to nature, at different price points. By offering a variety of accommodation styles and designs throughout your park you will satisfy more guests and a wider range of preferences and budgets.

Yea Riverside Caravan Park, Image courtesy of Uniplan

Modular – the fastest way to build holiday cabins

If you’re thinking of undertaking a holiday cabin project, you’ve come to the right place. Uniplan Group are the undisputed leaders when it comes to factory-built modular cabins. No matter if you a Holiday Park operator, resort, farm stay, winery or motel – Uniplan will understand what you need to make your project a success.

We Deliver on What We Say: Time Is Our Best Friend

Ever experienced the frustration of waiting endlessly for a project to be completed? Say goodbye to that nightmare! At Uniplan Group, we are time wizards (minus the robes and wands). With our predictable production schedule, we guarantee that your project will be delivered on the very day we promise. No more playing the guessing game with construction timelines!

We Make It Easy: Your Personal Guides to Cabin Bliss

We understand that embarking on a cabinbuilding adventure can be overwhelming. But fear not! Our team of specialised staff is here to hold your hand and guide you every step of the way. From the moment you contact us, we initiate a detailed communication process that ensures you are always in the loop. And let’s not forget our controlled quality assurance system, which guarantees that your cabin will be nothing short of perfection. We don’t just build cabins; we build relationships that last.

Creating Beautiful Holiday Accommodation Since 1999: The Masters of Memorable Stays

When it comes to creating unforgettable guest experiences, we have a secret ingredient: years of expertise! Uniplan Group has been in the business of crafting beautiful

holiday accommodation since 1999, and boy, have we learned a thing or two! We understand the magic formula for creating spaces that guests will fall head over heels in love with. Our commercial know-how ensures that your investment is not only a treat for the eyes but also a smart financial move. And don’t worry about those pesky regulations; we’ve got them covered too! We know the ins and outs of holiday park development like the back of our hand.

End-to-End Design: From “Dirt to Done” in No Time!

Imagine the speed of a cheetah, combined with the efficiency of a well-oiled machine— that’s Uniplan Group for you! Our in-house drafting and design team will take your wildest cabin dreams and transform them into a reality. From conceptual master planning to intricate shop drawings, we’ve got your back. We specialise in designs that not only look fantastic but also save you some of that hard-earned cash. And hey, who says you can’t have a touch of luxury? Our interior designs will wow your guests and make maintenance a breeze. Our motto? From “Dirt to Done” in the blink of an eye!

So, if you’re ready to make your holiday park cabin dreams come true, Uniplan Group is here to sprinkle some magic into your life. We deliver on our promises, make the process easy-peasy, create stunning accommodation, and offer end-to-end design services that will leave you speechless. Don’t settle for ordinary when you can have extraordinary.