RUMI LAO TZU
paul klee khalil gibran
HARRIET TUBMAN GEORGIA O’KEEFE
mitch hedberg GEORGE ORWELL MALCOLM X DR. SEUSS
anais nin LENIN
MAX SINGER CONCEPTUAL TYPOGRAPHY FALL 2014
icoul
thingswithcol thaticouldn’t way-thingsiha
{ GEORGIA O’KEEFE }
ldsay
lorandshapes tsayanyother adnowordsfor
DESPITE
FACTS TRUTH
and to accept the reality of life as new experience and new knowledge unfolds. I have always kept an open mind, a flexibility that must go hand in hand with every form of the intelligent search for
{ MALCOLM X }
my firm convictions, I have always been a man who tries to face
{ MITCH HEDBERG }
{ GEORGE ORWELL }
{ RUMI }
A leader is best when people barely know he exists. When his work is done, his aim fulfilled, they will say:
We did it
{ LAO TZU }
ourselves
{ PAUL KLEE }
I could have freed a thousand more
{ HARRIET TUBMAN }
e if only they knew they were slaves.
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{ VLADIMIR LENIN }
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When at ast y u’ve been pr then a few p must be pr p S that y u an may be pr p
{ DR. SEUSS }
we are sure, r per y p ed, paper f rms, per y f ed. nd y ur he rs, per y b ed.
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I found the first in & the second in a La
Life’sTwo CBEA hief Prizes, UTY
n a Loving Heart
aborer’s HandY
{ KHALIL GIBRAN }
TRUTH,
{ ANAIS NIN }
n GEORGIA O’KEEFE: SYNCHRONICITY Sometimes there’s just one perfect font for the job, in this case the perfectly geometrical P22 Constructivist. n MALCOLM X: DEVIL IN THE DETAILS A complicated and controversial person whose words are often misconstrued by those who have not actually read them. Don’t focus on the buzz words. (DIN BLACK condensed to 94%). n MITCH HEDBERG: SOLVING A PUZZLE What else but a text block in the shape of a hippopotamus?! Using a fun face, CHILADA,
I created individual vector letterforms and with direct select/add anchor point modified each letter to solve the puzzle. n GEORGE ORWELL: BIG BROTHER An imagined design for a billboard that might be found in a 1984-like dystopia. The appropriately named ITC MACHINE set tight with it’s minimal negative space achieves this authoritarian feeling. n RUMI: ILLUMINATION An attempt to capture the beauty and feeling of classic Islamic calligraphy: ornate, complex and lovely using heavily modified Airedale Bold and Bodoni Ornaments. n LAO TZU: IRONIC EMPHASIS Sometimes it’s just a question of emphasis. I decided on a “whispered” intro and a “shouted “conclusion set in classic Hoefler Text to express the meaning of this aphorism.
n PAUL KLEE: THINKING LITERALLY If form follows function this is a perfect example of using type to illustrate the sense of the text with Gotham bold and BLACK. n HARRIET TUBMAN: MONUMENTAL A woman whose life should be more celebrated and her words set in stone. I used Slab American texturized with a heavily tweaked photograph I took of a wall in Soho. n LENIN: SATIRICAL Soviet-era agitprop and futurist graphic design immediately came to mind. Berthold City Bold had the right feel with flipped letterforms redolent of the Cyrillic alphabet. The multiple check boxes were a last touch of irony. n DR. SEUSS: AT PLAY I imagined the good doctor sitting at his vintage Underwood writing these words. Using Slab
American with pills and tablets created with InDesign vector shapes & effects. n KHALIL GIBRAN: GOING FOR BAROQUE Who says less is more? I thought of elaborate hand-drawn initials in Medieval Books of the Hours. I created the “Of” with AT Burin, Zapf Dingbats, the polygon tool in InDesign and modified heart and hand clip art. Also used were Escorial, Fette Fraktur (my favorite ampersand), PAULA WOOD, AT Hadriano, CG Egiziano and Filosofia unicase. n ANAIS NIN: FRAGMENTED COMPLEXITY I took my cues from the phrases “fragment by fragment” and “laborious mosaic.” Ergo this mosaic with Neutraface Titling, a strong, clean, yet quirky typeface I had just recently began using.