Progressive Gifts & Home: Guide To Home Fragrance 2024

This

RRP

RRP

Email:

Website:

Inspiring and captivating infusion of natural and essential oils, filling your space with scents of exotic holidays and dream destinations.

RRP £29.99 | 3 Fragrances

The

House’

is inspired by the beautiful British butterflies, in three exquisite scents named after popular British butterflies.

RRP £17.99 | 3 Fragrances

WELCOME...

...to Progressive Gifts & Home’s special Spring/Summer home fragrancing publication, Guide To Home Fragrance, which tells you everything you need to know about the home fragrancing sector and then some!

Welcome to Progressive Gifts & Home’s third Spring 2024 Guide To Home Fragrance supplement which gives a true insight into the many strands that encapsulate a sector that is continuing to go from strength to strength.

For the second consecutive year, we asked retailers to tell us how the sector fared last year: what they look for when they’re sourcing product, what their customers are looking for, and what they like to fragrance their own homes with. To read the findings of this unique Guide To Home Fragrance survey, turn to pages 9-11.

Few would disagree that one of the biggest trends this year is vessels, with home fragrance suppliers putting an emphasis on ensuring that they make a style statement in the home, with vibrant, summery colours a focus. Plus, size matters too, with Lesser & Pavey fanfaring the success of their 1 litre diffuser vessels. On the fragrance front, the buzzword seems to be oud, alongside refreshing citrus scents, as well as summery florals and fruity fragrances, all of which will be helping to bring the scents of the season into the home.

In addition, showing no signs of abating is the emphasis on mental health, and ways to help people to relax, re-energise, sleep better and improve their mood, with suppliers reporting that wellbeing continues to be a growth sector. To find out more about what’s trending, turn to pages 15-17.

We also caught up with James Mountfield, sales director at Designworks Collective, to discover more about American candle and home fragrance brand Paddywax, where repurposing is in the company’s DNA. The vessels, often already repurposed, can be re-used again and again in the home after the candle has stopped burning, re-emerging as, for example, cocktail glasses, bowls and even a self-watering planter! Turn to pages 12-13 to read about the company’s brand new launches this year.

But first, turn to pages 5-7 for all the latest, home fragrancing industry news and views.

Enjoy reading!

Sue Marks Editor

Gift Of The Year 2024

Home Fragrancing Finalists Announced

Six home fragrancing companies are in the running as a potential winner of the Gift of the Year 2024 (GOTY) Home Fragrancing category.

The finalists are: Artisan Wax Melt Bar Collection from Henry & Co; Botanical Cast Car Freshener from The Foxglove Tree; Home Fragrance Collection from Olor; Just Because Three Lite Boxes from Best Kept Secrets; Melting Pots Mini Wax Melts from Hollie Tree Silver and Scents, and Orange Giraffe Colour Changing Candle from Candlemeleon.

A Secret No More

Indury News

Left: The Artisan Wax Melt Bar Collection from Henry & Co. is among the GOTY home fragrancing finalists.

Below: Best Kept Secrets' Just Because Three Lite Boxes is also in the running in the home fragrance category.

The winner of the Home Fragrancing category, and all Gift of the Year categories, will be revealed at The Gift Awards event on Thursday 16 May, to be held at the glittering Royal Lancaster Hotel, alongside The Greats gift retailer awards, where all category winners will be announced.

Among the multiple finalists at this year’s Gift of the Year awards was Best Kept Secrets, with the company’s Just Because Three Lite Boxes recognised not only in the Home Fragrance category but also in My Gift of All Time and Under £15. In addition, Best Kept Secrets’ sustainable candle collection, Our Fragrant World, secured a finalist spot in the Ethical and Sustainable category.

“Becoming a finalist for Gift of the Year in four different categories is an amazing feeling!” enthused Best Kept Secrets’ managing director Vanessa Curry. “Cheers could be heard in our factories as the word spread!”

Also triumphing in four categories was Cotton & Grey, whose Twenty Minute candle ranges were selected as finalists in the Beauty, Bath & Spa, Festive & Occasion, My Gift of All Time and the Under £15 category.

Additionally, Herb Dublin Seawood Hamper and Eau Lovely’s The 7 Chakras, distributed by Enesco, were shortlisted as finalists in the Beauty, Bath & Spa, Health & Wellbeing and Accessible Gift categories respectively.

Tickets to The Gift Awards can be booked quickly and securely by visiting www.maxsubscriptions.net/tickets/ or by contacting awards organiser Clare Hollick at clare@createvents.co.uk (tel: 01183 340085).

Tickets cost £220 (+VAT) and tables of 10 and 12 are available. Visit www.thegreatsawards.co.uk or www.thegiftawards.com

Online judging across all GOTY categories took place in December, with a live judging across all four days of Spring Fair in February. Visit www.thegiftawards.com; www.thegiftoftheyear.co.uk; www.thegreatsawards.co.uk

New Formats From Ashleigh & Burwood

Ashleigh & Burwood is branching out into car fresheners and incense via its Scented Home brand. “They are two categories that have shown notable growth over the past year,” confirms the company’s UK commercial director Ben Parkhouse.

FYG’s Literary Garden

A new Botanicals range has been launched by FYG, which is the company’s take on the ‘country living’ candle. “The boxes open up as a flower, and each candle is named after a literary garden – Eden, Manderley, Pemberley, The Secret Garden and Wonderland,” explains FYG’s founder Demi Pendakis.

The 220g container candles have been launched, with tin candles, fragrance oils, diffusers and wax melts available shortly.

Above: Eden from FYG.

Below: Team Best Kept Secrets celebrate their success as GOTY finalists.

The National Gallery x Marmalade Masterpiece Collection

Iconic Paintings Reimagined As Fragrance

Among the finalists in the Gift of the Year 2024 competition’s Heritage category is Marmalade of London’s exclusive collaboration with The National Gallery.

The National Gallery x Marmalade Masterpiece Collection has reimagined iconic paintings as fragrance, with the collection available in candle and diffuser formats from the end of March.

The company is the first home fragrance brand to collaborate with The National Gallery, with the collection featuring four uniquely blended candles that bring masterpieces - including Van Gogh’s Sunflowers and Monet’s Water Lily Pond - to life by lighting them from within.

“Each flicker reveals a new brushstroke or a hidden detail, while blended aromas add a multi-sensory dimension to the experience,” explains Marmalade’s managing director Piers Flook.

A second licensing partnership for the company is the new Emily Smith x Marmalade of London collection, featuring vibrant colours and playful scents, with Marmalade matching Emily’s bold colours, whimsical motifs and energy with a specially blended range of naturally scented candles and diffusers. The collection features four of her iconic designs and will be available from March.

“We are excited to unveil our new collections and are proud that The National Gallery and Emily Smith have both chosen us to work with them on these exclusive ranges,” states Piers.

Indury News

Freckleface Expands Its RHS Botanics Range

After launching last September with candles, reed diffusers, room sprays and fragrance oils, the RHS x Freckleface range is expanding its Botanics collection to include wax melts and tea lights. There are four different fragrances, pre-boxed with a printed design, with five of the company’s fragrances featured as pick and mix wax melts.

Below: Among the new products in the RHS x Freckleface Botanics collection.

PEOPLE

● CAHM has recently expanded its operation with founder Amy Hogarth's finance, Phil Dawkes, joining the team.

Phil leaves behind an exciting career as a sports journalist with BBC Sport to help his fiancé Amy Hogarth to take CAHM to the next level.

Right: Phil Hawkes has joined CAHM.

NEWS IN BRIEF

● Destinations, which takes inspiration from locations around the globe, is new from Candlelight, with fragrances including Bali Whirl, Siam Guava and Sicilian Orchard.

Left: Destinations’ Bali Whirl from Candlelight.

● St Eval has launched a new Garden Path collection. “The candles reflect our commitment to quality, nature and sustainability, with scents evoking memories of warmer days ahead,” explains Sara-Jayne McKinty, St. Eval’s marketing manager.

Above: Among the candles in the new The National Gallery x Marmalade Masterpiece Collection.

Below: Another new licensing partnership for Marmalade of London this year is with Emily Smith. Shown is Camilla.

FYG - HOME FRAGRANCE GIFT OF THE YEAR WINNERS HAVE LAUNCHED THEIR NEW BOTANICALS CANDLES!

A FEEL-GOOD COLLECTION OF FRUITY, FLORAL, GRASS & WOODLAND COMBINATIONS, WHICH, INSPIRED BY CLASSIC GARDENS FROM ENGLISH LITERATURE, SEEK TO STIMULATE THE SENSES & RECREATE THE UNADULTERATED PLEASURE OF THE GREAT OUTDOORS.

ON THE

What drives your purchasing decisions, what are your customers looking for, and what clinches a sale?

These were just some of the many questions retailers responded to in this year’s PG&H’s Home Fragrance survey, delivering proof of what’s driving this all important sector that is continuing on its growth trajectory.

HOW HAVE SALES OF HOME FRAGRANCED PRODUCTS FARED FOR YOU OVER THE LAST YEAR?

WHAT TYPE OF HOME FRAGRANCING

DO YOU OFFER?

PRODUCTS

Candles and reed diffusers continue as core products for indies, while this year’s responses reveal that wax melts and burners, along with candle accessories, are both on the up, jumping up three places into the No. 3 and No. 5 slots respectively. Meanwhile, fragrance oils are a new entry.

(Last year’s position is shown in brackets)

1= Candles 94% (1)

1= Reed diffusers94% (2)

2 Tea lights72% (3)

3= Candle accessories71% (6)

4 Diffuser refills 65% (7)

5 Wax melts and burners59% (8)

6= Scented sachets 47% (4)

6= Room sprays 47% (5)

7 Fragrance oils 29% (-)

8 Electronic mist diffusers24% (9)

9 Car fragrances 18% (10)

10 Fragrance lamps 12% (11)

WHEN SOURCING HOME FRAGRANCE PRODUCTS, WHAT INFLUENCES YOUR PURCHASING DECISION?

Eye catching packaging/shelf appeal is the biggest driver for retailers when placing orders for fragranced products, with a massive 88% of respondents citing it as their No. 1 reason to buy. Tying in second place are price point and fragrance. Made in Britain was also shown to be a driver for 41% of those surveyed, with over a third (35%) looking for product that is ethical/sustainable (a drop from 64% last year).

(Last year’s position is shown in brackets)

l Packaging/shelf appeal 88% (93%)

l Price point 82% (93%)

l Fragrance 82% (78%)

l Made in Britain 41% (36%)

l Ethical/Sustainable 35% (64%)

l Marketing/PR support 12% (14%)

WHAT DO YOU FEEL YOUR CUSTOMERS ARE LOOKING FOR WHEN PURCHASING HOME FRAGRANCING PRODUCTS?

While retailers put packaging and shelf appeal in the No. 1 spot (see above), 88% of respondents said their customers are likely to be influenced by fragrance when purchasing. Price too, is understandably important to customers when making a purchase.

(Last year’s position is shown in brackets)

l Fragrance 88% (79%)

l Price 82% (100%)

l Packaging 65% (64%)

l Ethical/sustainable credentials 18% (29%)

l Brands 29% (21%)

Above: Artisan wax melts and warmer from Henry & Co.

HOW MANY HOME FRAGRANCING

COMPANIES

DO YOU CURRENTLY STOCK, AND ARE YOU CONSIDERING EXPANDING YOUR SUPPLIERS THIS YEAR?

On average, the majority of retailers surveyed reported that they stock between three and five different home fragrance brands, going up to nine or ten for more specialist fragrance gift shops. The majority of respondents said that they were pleased with the brands that they offer.

DO YOU USE TESTERS INTO YOUR SHOP TO ENCOURAGE CUSTOMERS TO ‘TRY BEFORE THEY BUY’?

All responders confirmed that that they offered customers testers in store, allowing them to smell the fragrances before purchasing.

WHAT ARE YOUR TOP THREE BEST SELLING BRANDS AND RANGES?

A myriad of brands were mentioned by respondents, to include, in alphabetical order, Ashleigh & Burwood; Best Kept Secrets; Candlelight; Freckleface; Gisela Graham; Inis; Maison Berger; Marmalade; St Eval; Widdop and WoodWick.

DO YOUR CUSTOMERS MOSTLY BUY HOME FRAGRANCING AS A GIFT, A SELF-PURCHASE OR BOTH?

Creating a double sale for gift shops, the findings of this year’s survey revealed that there’s been a big jump in people not only treating a friend to a home fragrancing product as a gift, but also purchasing something for themselves.

WHAT’S TRENDING AT THE MOMENT?

As with last year’s survey, wellness, relaxation and mood enhancing home fragrances continue to be the biggest sellers according to almost two thirds of respondents (65%) – slightly up on last year, with just under a fifth (18%) highlighting seasonal fragrances.

l Wellness, relaxation/mood 65% enhancing fragrances

l Seasonal fragrances 18%

l Bright packaging 17%

Right: Tranquil, from Candlelight.

WHERE DO YOU SEE GROWTH IN THE HOME FRAGRANCING SECTOR, AND WHICH FURTHER INNOVATIONS WOULD YOU LIKE TO SEE?

Responses included: brand-led growth; more wellbeing products; small impulse buys, and more sentiment-led product. As for how suppliers could improve their offer to retailers, suggestions included more companies giving testers for free; diffuser sticks that keep your fingers oil free when turning them over, and more interesting packaging and presentation.

IN YOUR OWN HOME, WHAT’S YOUR PREFERENCE FOR HOME FRAGRACING PRODUCTS?

Interestingly, reed or mist diffusers surpassed candles this year as the home fragrance format preferred by retail respondents.

Reed or mist diffusers 47%

Wax melts 12% Candles 41%

WHAT’S CURRENTLY YOUR FAVOURITE TYPE OF FRAGRANCE?

l Woody/earthy (29%)

l Citrus/berries (24%)

l Coastal (18%)

l Fresh floral (12%)

l Fresh linen (12%)

Above: Colourful votives from Gisela Graham.

American brand Paddywax started “burnin’ wicks in ‘96”, founded on the same principles that the company upholds today – daring to be different, and bringing fun and innovation to the candle and home fragrancing sector. All products are designed to be repurposed, living on in the home as everything from a cocktail glass to a self-watering planter!

Part of Designworks Collective since 2021, Guide To Home Fragrance put sales director James Mountfield into the hot seat to find out more.

DARING TO BE DIFFERENT

Designworks Collective is a vibrant assortment of consumer brands, privately owned by ceo Joe Moore, with its HQ in Nashville, Tennessee. “We are makers and curators of premium gifts, home fragrance, stationery, grooming/personal care and coffee,” explains sales director James Mountfield who is based in Bath, the company’s UK office.

several key senior managers and directors from Wild & Wolf, to include James Mountfield, now the company’s sales director for the UK and Ireland.

(Other offices are based in The Hague and Melbourne).

Focusing on Paddywax, James emphasises a unique concept of crafting premium quality, natural, vegan-friendly, clean-burning soy wax candles that are designed to be repurposed and live on in the home long after burning.

Paddywax, developed by teams in Nashville, was acquired by Joe in 2011, where the brand was available internationally through distributors. However, four years ago, Joe seized an opportunity to acquire Wild & Wolf’s flagship Gentlemen’s Hardware brand as a strategic driver to change the business model, internationalise the business, and establish a direct presence and infrastructure in the UK, Europe and Australia, taking with him

“Sustainability is in Paddywax’s DNA, and has been for over 25 years,”

James explains. “Every candle starts with a story, which the brand’s teams in Nashville build around to create collections that add warmth and nostalgia to the home. All feature a mix of materials, textures and shapes as well as unique fragrances and designs, positioned as a unique juxtaposition to design ‘more than just another glass jar candle’. The vessels can be repurposed to be used again and again as coffee cups, cocktail glasses, serving dishes, dipping bowls, vases, storage – even a self-watering planter! “We have ceramic

Right: James Mountfield, Designworks Collective’s UK and Ireland sales director.

Above right: Repurposed Aura dessert dishes.

Below: A green ceramic wellington boot-shaped matchstick holder.

Designworks Collective: The Lowdown

l Designworks’ portfolio of brands includes Designworks Ink, Paddywax and Gentlemen’s Hardware, alongside Paddywax Candle Bar retail outlets, Barrel & Oak personal care and Good Citizen coffee.

l In the UK and Ireland, the company’s independent customer base grew by almost 30% in 2023, with the company now having almost 1,000 active customers.

vessels that you can drink out of, bowls you can eat from, and everything is, of course, tested very specifically. Importantly, a vessel may well have been something else before it was repurposed by Paddywax,” adds James.

So, what’s brand new from Paddywax for 2024? “Earlier this year we launched A Dopo, which is inspired by the Mediterranean,” he highlights. “It features quirky, colourful, hand painted ceramic vessels, hand-poured with soy wax, that include two of Paddywax’s best selling fine fragrances, Lush Palms and Cactus Flower. There is nothing like it in the current candle market, with the collection selling out in under four weeks, and Spring/Summer already proving to be a season like no other,” James underlines.

Paddywax has also followed on from the phenomenal success of its Cowboy Boot match holders with the launch of a quintessentially British version for Spring/Summer in the shape of ceramic wellington boots which come with 25 safety matches and a striker on the sole. “They’re proving to be another incredible best seller,” enthuses James.

Plus, Paddywax’s ceramic incense houses have proved such a huge success for Christmas over the past few years that the company has developed and launched a range of collectable incense houses that come with 20 incense cones and a tealight. New options for Spring/Summer include an Amsterdam townhouse, Nordic A Frame, Sante Fe Adobe and, of course, an English cottage.

And with tablescaping still a strong trend, the brand’s Insta-ready glass taper holders and taper candles have been making a tabletop statement. “It’s a really easy way to refresh colour without the investment in new linen,” James points out. “We’ve extended the range of colours we offer in our taper candles and are developing new innovative ceramic holders for 2025. Additionally, Paddywax does especially well in Autumn/Winter with its collection of

Paddywax Candle Bars Expand

shaped ceramic and wax trees that are particularly good for seasonal/Christmas tablescaping.”

With a continuing cost of living crisis, and the uncertainty around a General Election, how is James feeling about the rest of this year? “So far, it’s been a very strong start, particularly for Paddywax, with the success of A Dopo and matches - unlike anything I have known in the last five years in terms of product launch and performance.

“But aside from these hero lines, business is generally very good, thanks to our growing network of independent retailers which are at the core of our business and our lifeblood. We are therefore doing everything we can to support the business and work together with our customers. There’s always uncertainty, but we believe this is a time for us to grow together. As long as we continue to invest in innovative new product and stock, I believe we have all the ingredients we need for success.”

Building on the success of the first Paddywax Candle Bar retail outlet, which opened in Bath in August 2022, Designworks Collective is opening a second, flagship branch in Edinburgh this April which will be a much larger space than Bath, and includes a repour station as well as fragrance discovery section.

“Our retail concept is typical of Paddywax,” comments James. “it’s something different, an experience, somewhere where friends can meet up to make a candle that’s unique to them, enjoy a drink and shop. This has been really popular in Bath and we’re excited to launch in Edinburgh and The Hague. It gives customers an opportunity to make an easy ‘waste less’ decision, recycle their candle vessel and enjoy it all over again. Plus, Candle Bar consumers can return any Paddywax candle to us for a repour.”

Offering one hour workshops, customers choose their own vessel and their own fragrance, and then create their own candle. “It’s a great way for us to communicate our brand values to consumers, and it doesn’t compete or conflict with our core wholesale business and our independent customers as we also use this as space to host our national account and independent retailers to educate them about what we do.”

He emphasises that the concept has worked really well in Bath, even in the traditionally quieter periods of the retail calendar. “We’ve constantly been busy, and year-to-day our workshop bookings have doubled compared to last year. In February alone, we held over 1,000 workshops.”

Inset: Having fun making candles at the Paddywax Candle Bar in Bath.

Above: English Cottage, one of four new collectable incense houses.

Inset: Part of the new quirky A Dopo collection.

Below: English Cottage, one of four new collectable incense houses.

According to home fragrance suppliers, one of the most popular fragrances this summer is going to be oud, which features in many of the new collections that will be rolling out from March.

So what else is going to be trending fragrance-wise, and also making a style statement in people’s homes over the coming months?

SCENTS OF THE SEASON

Leaving wintery, festive scents behind, Spring/Summer is the season when floral, fruity and citrus-y fragrances come to the fore, with colour all to play for, and statement vessels reflecting the trends and the summer vibe.

“Fragrances, colours and vessels all play a pivotal role in shaping the ambience of living spaces, offering a fresh perspective on home decor and lifestyle,” says Kate Winch, marketing director at Candlelight. “For Spring/Summer, we’re seeing a surge in demand for refreshing, invigorating scents that evoke the essence of the season. They range from zesty citrus notes to lush floral bouquets, with fragrances that capture the vitality of nature dominating the scene. They awaken the senses and infuse spaces with energy and warmth.”

Kate highlights that bright, vibrant hues are taking centre stage, infusing spaces with joy and optimism. “From sunny yellows to lush greens and tropical blues, the palette of Spring/Summer is alive with colour,” she emphasises, which can be seen in the company’s Two Tone Brights collection. “It boasts a riot of hues that celebrate the vibrancy of the season along with fruity aromas.”

brand new vessel design, with decorative glass containers revealing an ombre effect. There are four new fragrances to include Midnight Rose & Oud.

“A key fragrance trend in the collection is that of beautiful summer garden florals and botanicals,” says managing director Vanessa Curry.

As she points out, vessels have become not just containers for fragrances but statements of style and sophistication. “Our Spring/Summer ranges feature vessels that are as visually striking as they are functional, adding a touch of glamour to the home.”

A highlight of Best Kept Secrets’ upcoming Spring/Summer 2024 collections is the launch of Luminescence featuring a

“Scents such as patchouli, for example, is reminiscent of a summer woodland walk. Plus, for us, a significant trend in the gifting landscape is the demand for quality products priced at under £10, where we have seen a surge in sales of our reed diffusers, particularly in our Just Because range.”

Right: Two Tone Brights from Candlelight. Below: Best Kept Secrets’ Midnight Rose & Oud.

Inset: Marmalade’s new Oud & Black Cherry fragrance.

Also fanfaring oud this Spring is Marmalade, with Oud & Black Cherry joining the Marmalade core home range, where it’s available in glass and tin candle formats, alongside a luxury large diffuser.

“This season we’re focusing on fresh and botanical fragrances,” confirms Freckleface’s managing director Tara Carlile-Swift. “Our true-to-life scents, such as Wild Meadow, Lemon, Thyme & Lettuce, Earl Grey & Cucumber, and English Rose & Raspberry, have all come into play since early Spring, with our RHS Heritage Citrus Burst fragrance very much oozing all things summer.”

at the heart of Gisela Graham’s home fragrance offer, with the company introducing ranges of lemon and orange themed gift collections, which will be complemented with boxed candles in lemon and orange graphics, complemented by fresh, new summery lemon and orange fragrances.

summer scents. New for Spring is the fresh fragrance of Mango Nectar, a blend of mango, passionfruit, vanilla and musk, which is available in candle, wax melts and reed diffuser formats.

Epitomising the summer months, Shifa Aromas new Butterfly House reed diffuser collection launches at the end of April, inspired by the beauty of British butterflies. “It’s been created with premium perfume grade oils that are both long-lasting and aromatic,” says

Also putting a focus on citrus fragrances is FYG. “Following the musks and woods, as well as the awful weather this year, our citrus and fruity fragrances have started with a bang,” confirms founder and managing director Demi Pendakis.

From April, citrus fragrances will also be

“Looking ahead, we’ll be offering Autumn-themed candles and fragrances, with seasonal graphics – mushrooms and pumpkins - featuring on our boxed candles with fragrances that will be warm and rich with cinnamon notes,” confirms director Piers Croke.

At Henry & Co, creative director Jo Ashton has been developing new fragrances to add newness into the brand’s

Stay Well, Feel Good

Since the pandemic, wellbeing has been a mainstay of the home fragrancing marketplace. Continuing to see growth in the sector is Enesco, with trade marketing manager Aylish Ellwood predicting that the trend will continue to go from strength to strength over the next 12 months. “Relaxing fragrances, which evoke a feeling of calm, and products which are natural and simple, are all part of our Eau Lovely collection,” she highlights.

“With gifting in mind, and a continued and growing appetite for mindfulness and wellbeing in the candle and home fragrance sector, our You’re Lovely collection, launched this Spring, offers relation titles with sentiment to spread the word of self-care to those close to you,” says Cotton & Grey’s co-founder Claire Sowden.

Ashleigh & Burwood meanwhile, will be launching a new Wellbeing range this September, available in four key fragrances which cover the key wellbeing areas of relax, sleep, re-fresh and breathe. They include 120ml reed diffusers, scented candles, essential oils, ultrasonic diffuser, room sprays, a fragrance lamp and lamp fragrances.

Comments Ashleigh & Burwood’s ceo Jed Kenrick: “Wellbeing is a key growth area and we believe there is a space in the market for a high-quality brand that is both premium and offers a strong value for money proposition. We are delighted with how the range has been received by our retail partners.”

Inset: Eau Lovely is distributed by Enesco.

Inset: Butterfly House reed diffusers from Shifa Aromas.

Left: Citrus Burst from Freckleface.

Below: Oranges and lemons from Gisela Graham.

Inset: You’re Lovely from Cotton & Grey

co-founder Jabar Yaqub.

Fragrances include Gatekeeper (Jasmine, Melon & Musk), Painted Lady (English Pear, Lily & Amber) and Brimstone (Bergamot, Rose & Orange Blossom). “Products are made in Sheffield, and we use ecofriendly ingredients utilising natural plant-based diffuser solutions, packaged in recyclable materials,” adds Jabar, with the company also donating a percentage of its profits annually to KORT (Kashmir Orphans Relief Trust).

At CAHM, fresh fragrances will be taking centre stage this Spring, to include a re-launch of the company’s Wood Sage & Sea Salt which is available in previously un-released formats, including the best-selling bunny tail luxury reed diffusers. "We have multiple new product launches this year that have been much-requested, including fragrance oils and wax melts,” says founder Amy Hogarth. All products are handmade, with the company’s mission to spread a positive health message.

candles and diffusers has a distinctive black ombre look. “It provides a clear point of difference in the market,” says the company’s UK commercial director Ben Parkhouse. “We believe that the consumer is looking for something a little different, with the black vessels giving our customers something different to display.”

“Colour trends for Spring/Summer 2024 are an eclectic mix of vivid brights with rich nature-based tones stretching the consumer’s imagination as they transition from Spring into summer,” says Enesco’s trade marketing manager Aylish Ellwood. “Fragrance from across our Spring/Summer 2024 launch, such as aloe and agave, and bergamot and eucalyptus, have been created in line with the trend to include launches from Herb Dublin, Irish Botanicals, Yankee Candle and WoodWick.”

By contrast, Ashleigh & Burwood’s recently launched Signature range of

Watercolour artist Meg Hawkins has also launched a Signature Collection, offering a sensory journey through fragrance, story and design, with the packaging for each fragrance featuring Meg's artwork. "It’s a celebration of the intricate stories woven into the fabric of our natural surroundings," explains Meg. "I want to transport individuals to different landscapes, allowing them to experience the magic of nature through their senses."

Fragrance-wise, with men in mind - but with appeal to women too - scents are stronger reflecting aftershaves. “There are spicier, woody scents coming through, found in Tobacco & Rum, Tuscan Leather, Oud & Bergamot, Amber & Sandalwood,” Julian points out, with softer scents including fresher fragrances such as Oud & Sandalwood, Pomegranate & Peony, Rose & Bergamot and Cocoa & Cashmere.

With summer on its way, and people wanting to bring the scents of the season into their homes, both retailers and their customers are going to be spoilt for choice, not only with fragrance, but also with the vessels themselves.

With diffusers becoming statement items in home décor, Lesser & Pavey says the bigger the better. “We tested the market with our 1 litre diffusers at Autumn Fair, followed by the main launch at Spring Fair, and received a fantastic response,” says managing director Julian Hunt. “They come in attractive packaging and are priced to be appealing.”

Inset: 1 litre reed diffusers from Lesser & Pavey.

Right: Blooming Bluebells from Irish Botanicals, distributed by Enesco.

Inset: Part of the new Signature Collection from Meg Hawkins.

Inset: Ashleigh & Burwood’s Signature range in Moroccan Spice.

1: LUXURY BUNNY TAIL REED DIFFUSERS

Luxury fragrance with an ethical heart, CAHM's range of luxury bunny tail reed diffusers continue to sell-out time and time again. Complimented by a range of candles, aromatherapy roll-ons and bath salts, CAHM seeks to spread a positive mental health message through beautiful design-led gift. Premium Quality. Vegan friendly. Cruelty free. Plastic-free packaging. Handmade in Yorkshire. CAHM

T: 0113 824 6109

E: trade@thecahmcollective.com  W: www.thecahmcollective.com

2: NEW ARTISAN WAX MELT BAR

Henry & Co. revealed a brand-new home fragrance concept which moves on its wax melt offering a step further with the brand’s successful artisan range, with a new Melt Bar. A novel approach in resembling a wax-crafted chocolate bar. Consumers can control fragrance intensity by breaking off differing sizes of wax. Its fun, aesthetic appeal and gift worthy packaging made the Artisan Wax Melt Bar a big hit at Spring Fair 2024. The success of the range with retailers has now led to the design of a bespoke CDU to hold eight fragrances giving the range premium space on the shop floor. The Artisan Wax Melt Bar is an extension of the existing collection, each fragrance featuring environmentally friendly, biodegradable decoration, each relevant to the fragrance, for example, petals for Forever & Always, coffee beans for Espresso Martini and glitter for White Christmas and Himalayan Rock Salt for Rock Salt & Driftwood.

Henry & Co

T: 0333 1882006

E: hello@henryandcompany.co.uk

W: www.henryandcofragrance.co.uk

3: LUMINESCENT COLLECTION

Launched at the Spring Fair 2024 and landing on retailers’ shelves in March, this new sustainable candle range from Best Kept Secrets comes in decorative glass vessels showcasing a chic ombre effect. Featuring four new all-season fragrances and retail-friendly solutions, the Luminescent Collection promises luxury at an affordable sub-£15 price point. Best Kept Secrets continues its commitment to quality, affordability, and sustainability with this stylish addition.

Best Kept Secrets

T: 01670 512222

E: sales@bestkeptsecrets.co.uk

W: www.bestkeptsecrets.co.uk

4: TAKE TIME TO…. COLLECTION

Midnight Rose from the Take time to… Collection. Fragranced with notes of rose otto, peony and oud. The luxury glass soy candle is hand-crafted with the finest aromatic oud wood and peony petals.

Shifa Aromas

T: 07951 598526

E: enquiries@shifaromas.com

W: www.shifaromas.com

5: SIGNATURE COLLECTION

Renowned artist Meg Hawkins launched the highly anticipated Signature Collection in February, with buyers clamouring to secure the new home fragrance collection. Each piece in this collection tells a unique story inspired by the beauty of natural landscapes, beautifully captured through Meg's iconic artwork. The Signature Collection also reflects the growth of the brand and its commitment to delivering products that are design-led, quality, and provide diverse retail opportunities. Drawing inspiration from her travels throughout the UK, the Signature Collection offers the consumer a sensory journey through fragrance, story, and design. The packaging for each fragrance is intricately adorned with Meg's artwork, and each frosted vessel contains a quote that seamlessly connects the story of the place, the fragrance, and the artwork.

Meg Hawkins

E: hello@meghawkinsart.co.uk

W: www.meghawkinsltd.com

Wha’s

1: THE BOTANICAL COLLECTION

FYG - Home Fragrance in Gift of the Year winners has launched its new botanicals candles. A feel-good collection of fruity, floral, grass and woodland combinations, which seek to stimulate the senses and recreate the unadulterated pleasure of the great outdoors. Inspired by classic gardens from English literature, each candle celebrates the various benefits of the natural world on the mind, body and soul.

FYG

T: 0208 914 7974

E: demi@fyghome.com

W: www.fyghome.com

2: DESIRE-ABLE HOME FRAGRANCE

One litre diffusers tested the market at the Autumn Fair, with the big launch at Spring Fair and they were truly loved by the orders received. In a more trendy price point as retailers would expect from Lesser and Pavey with the range being not only fragrant of the home but as well as statement pieces with home decor tonal colours. Quality fragrance with attractive packaging, bigger than ever, and priced to be appealing. For the chaps (though may appeal to women too) the fragrances are stronger - as with some aftershave, more spiced, woody scents coming through with tobacco & rum, tuscan leather, oud & bergamot, amber & sandalwood. For the softer scents it has fresher fragrances with oud & sandalwood, pomegranate & peony, rose & bergamot, cocoa & cashmere. each one with stylish wooden tops, black eco-friendly canes and attractive packaging with view panel.

Lesser & Pavey

T: 01322 279225

E: sales@leonardo.co.uk

W: www.leonardo.co.uk

3: STUNNING SCENTED SEASHELLS

Create a unique, sparkling scented ocean accent anywhere in the home with these Scented Seashells & Sea Glass. Beautifully boxed and ready for giving, it includes the Inis Home glass vessel, three seashells made of plaster of Paris, sea glass made of mineral sea salts, and a starter/sample vial of the Inis Home refresher oil. Simply pour a few drops of the oil directly onto the seashells and sea glass. Full sized refresher oil available separately.

Inis

T: 0800 0390 265

E: hello@inis.com

W: www.inis.com

4: SMELL OF SUCCESS FOR MANOR HOUSE

Manor House is expanding on its already substantial fragrance offering, with new launches at Spring Fair including berries, grapefruit & cedar and raspberry & pink pepper. Further fragrances are due to be added in the summer, complementing last year’s successful Antibes, Mustique and Portofino launches. The company’s soy wax candles in tins continue to be strong sellers – the 2024 collection encompasses 32 fragrances, the largest offering to date. manor house also continues to enjoy success with its botanical candle range (which are available in four sizes), while it also has reed diffusers, diffuser refills, room sprays and drawer liners.

Manor House Home Fragrance

T: 01359 250720

W: www.manorhousehomefragrance.co.uk

5: F.Y.G GIFT SETS

F.Y.G’s Back to Basics range of candles is a careful curation of timeless classics with a modern twist, designed to enhance the living space and uplift the mood. Each fragrance celebrates not only a key aroma, but a distinct character. F.Y.G has now curated its new gift sets so consumers can choose from The Invigorate, The Indulge, The Ignite or The Iconic Collection of awardwinning scents.

FYG

T: +44 208 914 7974

E: demi@fyghome.com

W: www.fyghome.com

6: PASSPORT TO THE HOLIDAYS

Enesco is delighted to announce the launch of Passport to the Holidays the new winter 2024 collection from Yankee Candle. Gift retailer customers can pack their bags for a festive holiday adventure and make lasting memories along the way. It’s a holiday season like no other, as they spend it on a festive fragrance journey, with stops in New York city, London, the North Pole and more. Experience these magically delightful oneof-a kind scents that’ll make their holidays unforgettable. Available to order now.

Enesco

T: 01228 404022

E: uksales@enesco.co.uk

W: www.enesco.co.uk

1: NEW COASTAL COLLECTION

A perfect new addition from Paddywax launching this Spring/Summer is its Coastal collection. Ocean blue glass vessels have a sea glass texture and these seven ounce candles feature an eco-friendly bamboo lid for repurposing after burning. Available in 6 fine fragrances that capture the essence of the coastline, lakes and seas, each one has been hand-poured with clean-burning soy wax and retail for just £15.

Designworks Collective

T: 01225 931325

E: sales.uk@dw-collective.com

W: https://trade.designworkscollective.co.uk

2: NEW VISTA COLLECTION

Vista is a must-see new collection from Paddywax for Spring. This Americana themed range is available in six fine fragrances and two sizes, all with cleanburning soy wax, hand poured into unique coloured glass vessels. The two wick candle features a glass lid so it can be repurposed for storage after burning and the new five ounce miniature version offers 35-40 hours burn time and can be repurposed as a beautiful vase.

Designworks Collective

T: 01225 931325

E: sales.uk@dw-collective.com

W: https://trade.designworkscollective.co.uk

Wha’s

1: NEW FRAGRANCES FROM FRECKLEFACE

Freckleface has recently launched its award winning Pick & Mix wax melts in five new fragrances as part of the RHS + Freckleface Botanics range. The five fragrances fit in seamlessly with the other pick & mix melts and are each true to life fragrances that bring the scent of the outdoors into your home. Available in Earl Grey & Cucumber, English Rose & Raspberry, Lemon, Thyme & Lettuce, Lemon & Lavender and Wild Meadow.

Freckleface Home Fragrance

T: 01778 393699

E: hello@frecklefacehomefragrance.com  W: www.frecklefacetrade.com

2: RETRO RENAISSANCE

Discover handmade soy wax home fragrance that transport you back to cherished memories. Every nook combines stylish, retro-inspired packaging with fragrances inspired by comforting nostalgia. Now with a new scent collection, Soft Leather + Plum. Inspired by curling up in an armchair with a good book. A harmonious blend of fruity sweetness, romantic florals and earthy leather notes, perfect for cosy nights in. Every Nook

T: 07557 419684

E: emma@everynook.co.uk

W: www.everynook.co.uk

3: NEW ADDITIONS TO JUST BECAUSE THREE LITE BOXES

Expanding consumer choice, Best Kept Secrets has enhanced its Just Because three lite boxes with new sentiments, ensuring the perfect gift for any occasion. These boxes, celebrated for their colourful and ecofriendly design, feature three best-selling scents and have been shortlisted in four categories at the Gift of the Year Awards. With a steadfast commitment to sustainability and a magical price point under £10, these boxes offer unparalleled value and kindness to the planet.

Best Kept Secrets

T: 01670 512222

E: sales@bestkeptsecrets.co.uk

W: www.bestkeptsecrets.co.uk

4: STUNNING NEW CANDLE BRAND

Waxham Candle Company, the new candle brand from D & J Glassware, had a great response when it was launched at the spring shows earlier this year. Customers loved the eye-catching packaging and then were wowed by the beautiful fragrances. The hand poured candles and melts are made in small batches using British made soy wax, which is 100% vegan, biodegradable and is plant-based from a renewable and sustainable source. Summer Breeze is an intoxicating blend of ambers and frankincense enhanced by rose and strawberry: just one of the 12 fragrances to choose from.

D & J Glassware

T: 01953 450280

E: dandj.glassware@btinternet.com

W: www.dandjglassware.co.uk

5: FEELGOOD FRAGRANCE

Celebrating its 30th year of candle making, Lily-Flame is getting set for the summer with its Feelgood Fragrance – Ibiza - A sun-kissed scent providing a reminder of holidays past or a taste of what’s to come. Wrapped in a Mediterranean citrus label with a super-matt, soft touch finish, complemented with an Aqua Neon Blue hot-foil print. The scent of summer and fun. – perfect to get customers in the mood for the summer sunshine.

Lily-Flame

T: 01963 240463

E: info@lily-flame.co.uk

W: www.lily-flame.co.uk

6: COTTAGE GETAWAY

Enesco is delighted to announce the launch of Cottage Getaway, the new autumn 2024 collection from Yankee Candle. An opportunity for retailers’ customers to grab their closest friends and family for an unforgettable autumn weekend as a cosy woodland cottage. They can escape into the incredible beauty of the wilderness as they create memories with tempting treats, outdoor adventures and scrapbooks of their favourite moment. Available to order now.

Enesco

T: 01228 404022

E: uksales@enesco.co.uk

W: www.enesco.co.uk