Licensing Source Book: Original Stormtroopers Special, Autumn 23

this is not to be missed!

LICENSING THAT HITS THE mark

DON’T MISS THIS!

There’s more to the Original Stormtrooper than being a famously bad shot.

he iconic, globally recognised character also enjoys a stellar sideline in licensing, marching into new categories every year and bringing the character’s oddball humour and quirkiness to the retail aisle in new territories. Working closely with the Stormtrooper’s creator and brand owner Andrew Ainsworth, Golden Goose has grown the licensing programme from a standing start eight years ago to encompass 45 licensees, spanning everything from giftware and food and drink to pet foods and health and beauty, and demand for this pop culture favourite remains perennially high.

In this dedicated supplement, we’ve delved deeper into the Stormtrooper’s appeal (pages 6-7) and showcased just some of the inventive (and authentic) products our licensee partners have created (pages 10-16). Thanks to Golden Goose’s fantastic library of Original Stormtrooper assets and the expertise we’ve built up over the years in the pop culture space, there is a galaxy of opportunities to be seized. We hope you enjoy finding out more.

Val Fry, account manager

Shepperton Design Studios is launching a new website in autumn 2023 aimed at Star Wars fans and collectors alike. With bespoke features like the Stormtrooper Configurator, an immersive timeline and the official OST Brand Hub, www.originalstormtrooper.com will allow fans access to the latest merchandise and creative influences direct from the brand’s official licensees.

TTHE GOLDEN GOOSE TEAM

Adam Bass, director, adam@goldengoose.co.uk

“We have a lot of expertise within the Golden Goose team. Our clients trust us to explore out-of-the-box ideas and still align products behind a clear brand strategy.”

Read more on page 7

Val Fry, account manager, valf@goldengoose.co.uk

“We pride ourselves on the longevity of our collaborative partnerships. If a licensee comes up with a great idea, we find a way to make it distinctive.”

Read more on page 6

Rebeckah Dalton, product director, rebeckah@goldengoose.co.uk

“We picture the Stormtrooper in the most entertaining, funny circumstances, whether it’s performing a ballet in a tutu, or having a piña colada on the beach. It means we’re able to push the boundaries and really make products stand out.” Read more on page 8

OVERSEAS AGENTS

Australia: Merchantwise – Kerryn McCormack, kerryn@merchantwise.com

Canada: Playology Intl – Jacqueline Vong, jvong@playologyintl.com

Eastern Europe: Megalicense – Kira Luneva, kl@megalicense.ru

India: Dreamtheatre – Jibi George, jibigeorge@dream-theatre.co.in

South Korea: SMG Holdings – Jooyoon Kim, jooyoon@smg-h.com

USA: rights not available

ANATOMY OF A STORMTROOPER

With global box office revenue topping $10.3 billion, Star Wars is the second highest-grossing film and TV series franchise in the world – and the white-suited Stormtrooper is one of its most instantly recognisable characters. Created by designer Andrew Ainsworth for the first film in the series, 1977’s Star Wars: A New Hope, the Stormtrooper has a number of well-documented design idiosyncrasies that are appreciated by movie enthusiasts and memorabilia collectors alike.

The cheek and head decals are different on each side

As you look at it, the helmet has 11 chevrons on the left, 12 chevrons on the right

The abdominal plate has non-symmetrical details

The reverse features nonsymmetrical details including the helmet decals, back plate and thermal detonator.

DID YOU KNOW?

Andrew made the original Stormtrooper helmet from a two-part mould. The two moulds didn’t quite fit together, and because Andrew was on such a tight deadline to deliver costumes to the movie set, he shaved off one side until they did, and the famously unsymmetrical helmet was born.

Golden Goose would like to thank all its out-of-this-world OST licensee partners: Abysse, Ace Turtle, Alexander Parker, Alphaway, Beauty Marketing Solutions, BLMP, Blue Tree, Cardology, Corsair, Danilo, Darts Corner, Empire Apparel, Fred & Ginger, Gerim Spirits, Gibsons, Groovy UK, HR Distribution, Inducascos, Itemlab, Kimbe, Mitch Dowd, Modern Gourmet Foods, Moor Art, Move Interactive, Nemesis Now, Oberthur, Philcos, Poetic Brands, Puckator, Rainbow Productions, Rocket 68, Roy Lowe, Rubber Road, SD Toys, Stonekids, Suck UK, Textiss, The Galactic Empire, The Sourceror, Thumbs Up, TTK Confectionary, Walltastic, Woojoolike.

The knee armour detail is different on each knee

WHERE IT ALL BEGAN

In 1976, in a former sweet shop in Twickenham, Shepperton Design Studios’ Andrew Ainsworth manufactured some plastic helmets and armour for a low-budget sci-fi film. Nearly 50 years later, the Stormtrooper character he produced for Star Wars: A New Hope is still celebrated as one of the most iconic movie designs of all time, and thanks to some tonguein-cheek licensing, the Original Stormtrooper is capturing a new generation of fans.

The Original Stormtrooper is imagined “on his day off”, far outside the Star Wars universe – relaxing with a beer, perhaps, or enjoying a barbecue. This irreverent approach immediately stands out and has struck a chord with die-hard movie devotees and also younger consumers looking for something different and special. The licensing programme has been building momentum for some time. Andrew says:

“We’re in our eighth year of the licensing programme and we now have 45 licensees and counting.”

The brand is in 25 to 30 categories, and in multiple territories apart from the US, including South Korea and Australia.

ANDREW’S STORY

From a student at Ealing School of Art, by the mid-1970s Andrew was an established industrial designer, producing the very first vacuum-formed plastic kayaks and even manufacturing his own design of sports car, all from a former sweet shop opposite Twickenham Green. When his friend and neighbour, scenic artist and puppeteer Nick Pemberton, was approached to make helmets and other items for a new movie by filmmaker George Lucas, he immediately thought of Andrew, convinced that the plastic moulding techniques – and specialist equipment – Andrew had developed could be used to make the film props. Nick worked up a maquette in red clay and convinced Andrew to take a ‘punt’ in developing it into a real plastic prototype that would impress Lucas. After a return visit to the U.S. with the prototype helmet, Lucas gave the go-ahead and it was over to Andrew to bring the design to life.

“I made no sketches, no models, no engineering drawings. I sculpted the production moulds directly, using my own blends of resins, fillers and metal dusts,” Andrew recalls. He was keen that no joins or fabricated parts should be seen; he wanted the head to “flow” into the body and be undercut to disguise any suggestion of an actor inside the costume. While the original

ABOVE: An early batch of helmets photographed outside Andrew’s studio.

LEFT: A Shepperton Design Studios helmet, made to Andrew’s original design.

Battle for a brand

From 2004, Shepperton Design Studios (SDS) was engaged in a copyright dispute with Lucasfilm, which was finally resolved in July 2011 when the British Supreme Court ruled that the Stormtrooper helmet was an industrial design and not a copyrighted sculpture or work of art. This shortened the design protection in the UK to 15 years from the date of first being marketed, leaving SDS free to continue to sell authentic Stormtrooper costumes and develop and license products based on Andrew’s Original Stormtrooper copyright material and the Shepperton Design Studios trademark.

accommodate all the moulds in one hit, but as the old sweet shop was tight on space, neighbours got used to seeing moulded sheets of plastic turfed out onto the pavement to cool down.

To everyone’s surprise, Stars Wars proved a hit and the iconic Stormtrooper that Andrew helped bring to life entered the global consciousness of the first generation of fans and hasn’t looked back since. Andrew went on to work on prop and set production for some of the best-known films of the 1970s and 1980s, including Flash Gordon and Superman, before concentrating once more on his own designs, successfully producing water sports products for 25 years.

On rediscovering his Stormtrooper helmet moulds in storage in the early 2000s and recognising the growth of the movie memorabilia market, Andrew began making replica helmets and armour, by hand, for sale to fans. Today he still operates out of the same premises in Twickenham using the same techniques he employed for A New Hope.

Andrew still sells Shepperton Design Studios

Original Stormtrooper costumes made with uparalleled authenticity.

concept drawings suggested a silver, metallic look, Andrew made his initial prototypes from khaki HDPE (high-density polyethylene), sprayed white.

By mid-February 1976 the prototype helmet was signed off, and Lucas ordered a batch of 50, along with 40 X-wing helmets designed by Andrew. A panic call from the studios resulted in Andrew also being asked to produce sets of Stormtrooper armour for the first shoot in Tunisia in March – less than a month away. He set about making the 40 moulds needed for the armour by hewing them out of a resin/metal composite that he had developed for just that purpose. Thankfully his vacuum-forming machine had a 15ft x 3ft bed that could

He faithfully reproduces the design idiosyncrasies and slight asymmetry of the originals, and the same is true for the licensed products based on his Original Stormtrooper.

With the rapid growth of the Original Stormtrooper licensing programme, it seems the character still has a firm grip on our imagination.

“Stormtroopers are timeless,” Andrew says.

“About 10 years ago, the market was 99% male. Now we have whole families coming into the shop, including grandparents, and three-year-olds who’ve come to the brand via LEGO. It’s not often you get a globally recognisable intergenerational brand.”

LEFT: Andrew Ainsworth, Original Stormtrooper’s creator.

SUPER TROOPERS

Shepperton Design Studios’ Original Stormtrooper has become something of a pop culture phenomenon. Golden Goose’s Adam Bass and Valerie Fry explain why licensees and consumers have taken him to their hearts.

It’s always a headturner when you see a Stormtrooper, and the white-suited character in the space helmet pops up at retail surprisingly often. From beer to dog treats, coffee to stationery, sunglasses to figurines, the current range of Original Stormtrooper licensed products is expansive. “It never ceases to surprise us when someone sees a new opportunity, like the dart boards and accessories from Darts Corner that are launching this autumn. You think: ‘That’s a category I hadn’t even imagined!’,” says Adam Bass.

Since Golden Goose helped Shepperton Design Studios launch the Original Stormtrooper licensing programme, the brand has become. an evergreen in Golden Goose’s portfolio. 27 UK licensees are on board and the brand is expanding internationally with the help of a growing list of sub-agents.

“We pride ourselves on the longevity of our collaborative partnerships,” says Val Fry. “If a licensee comes up with a great idea, we find a way to make it distinctive.”

“Most licensors will be restrictive about what can and can’t be done with a globally recognisable character, whereas we give licensees freedom to

Going global

Original Stormtrooper has a number of overseas sub-agents, including Merchantwise (Australia), SMG Holdings (South Korea), Dreamtheatre (India), Playology Intl (Canada) and Megalicense (Eastern Europe), as well as products in development in South America.

“Because the Original Stormtrooper exists outside of the Star Wars universe, he can be effectively ‘localised’,” says Adam Bass. “In South Korea, we have a rice wine called Storm Takju [above], for which the local licensing agency created a back story about the Original Stormtrooper crashlanding and falling into the traditional local drink, makgeolli. It’s been a hit with consumers. And in July 2023, French fastfood chain Quick partnered with the brand on a second activation with an instore and online initiative that saw Stormtroopers invading Paris to take over Quick restaurants [below left], as well as a very funny social media campaign on TikTok. The brand has British eccentricity at its core, but there was a definite French je ne sais quoi flavour to this execution.”

experiment,” says Adam. “However, from day one, we were adamant that everything should be authentic, even if it’s completely off the wall.”

Imagining the feared fighter “on his day off” and honing in on the humour that differentiating scenario entails, Shepperton Design Studios’ Original Stormtrooper has an appeal that

spans generations. Consumers fall into two camps.” says Val.

“The hardcore fan (late 20s to mid-50s) will always pay a premium for authentic products that evoke their childhood experience. Then there’s the bigger camp where the focus is on fun, comedic products. These consumers can be in their teens up to their 40s, and any gender. They are often buying products as a gift – after all, everyone knows a Stormtrooper fan.”

Original Stormtrooper branded apparel and accessories, spirits and beers have made their way into multiple retailers including M&S, Tesco, Sainsbury’s, Asda, Morrisons and B&M, but independents and specialist retailers were the first natural home for the brand. “Our partners have impressive distribution and sales across most retail categories but starting from a strong base with the independents has made them more resilient,” says Val. Online, a branded Amazon store is in the works where fans will be able to fill a basket with Original Stormtrooper products.

CATEGORY HITS

Food and beverage is one of the brand’s topperforming categories. Partners include Modern Gourmet Foods (food gifting), The Sourceror (craft beer), Blue Tree (premium alcoholic gift sets), The Galactic Empire (subscription coffee) and TTK, whose replica chocolate Stormtrooper helmet sells all year round through TikTok. Apparel is a similarly important category,

with licensed daywear, nightwear and accessories available for both adults and kids. “The Original Stormtrooper dressing gown and slippers from Groovy are particularly striking,” says Val. When it comes to homewares, the brand delivers novelty and interest, turning a lamp or a Christmas ornament into a fun feature and also crossing over into high-end gifting. Consumers looking to decorate their “man caves” are particularly well served; darts, beers, figurines and other homewares can now be displayed against a backdrop of Walltastic’s recently launched full-size wall mural.

One new area for the brand is live events; a dance troupe from Rainbow Productions is in rehearsals and ready to rock. “We have a lot of expertise within the Golden Goose team,” says Adam.

“Our clients trust us to explore out-of-thebox ideas and still align products behind a clear brand strategy.”

As in the past eight years, many new products will be hitting the market in time for Christmas, which, along with Father’s Day, is one of the most lucrative times of year for the brand. “That said, one of our most successful products of all time is one of our earliest – a helmet shaped decanter by Thumbs Up,” says Adam. “It consistently performed the same in Q1 and Q2 as in Q4, and is still selling well today.”

FROM TOP: Christmas decorations by Nemesis Now, Thumbs Up’s beer glass and Suck UK’s table lamp are hitting the spot at retail.

LEFT: The Galactic Empire coffee tins.

OUT OF THIS WORLD DESIGNS

From detailed line drawings to greenscreen imagery and pop art pastiche, the Original Stormtrooper style guide is ready with creative options for products that will stand out on-shelf and online and “make consumers smile”, says Golden Goose’s product development director Rebeckah Dalton.

Rebeckah Dalton is, like many of us, fascinated by what’s under the Original Stormtrooper’s armour. “He’s a bit of an enigma,” she says. “He never takes off his helmet, so he has this allure of mystery, but within that mystery there’s so much fun to be had.”

With a background in TV, film and media (she has worked for Marvel International and in product development at The Licensing Company), Rebeckah has a natural affinity for pop culture brands. With Original Stormtrooper, she jumped at the chance to work directly with the character’s creator, Shepperton Design Studios’ Andrew Ainsworth.

“The whimsical character of the Original Stormtrooper definitely comes from Andrew,” she says. “The brand is about celebrating the Stormtrooper on his day off, away from the garrison, so we don’t take him too seriously. We play with his reputation for being clumsy and for not being able to shoot straight. We picture him in the most entertaining, funny circumstances, whether it’s performing

a ballet in a tutu, or having a piña colada on the beach. It means we’re able to push the boundaries and really make products stand out.”

However hard the boundaries are pushed, authenticity remains “paramount”, Rebeckah asserts. “Whether it’s something we’ve created for the style guide or a licensed product, we try to ensure everything’s correct, right down to the shape of the helmet decals and number of blue cheek chevrons.

A big selling point of Original Stormtrooper products is that they’re based on Andrew’s original moulds.

These weren’t symmetrical and have a number of idiosyncrasies. Where possible within production limitations, we strive to get those finer details exactly right.”

That the brand is thriving across so many

TOP: Gibsons’ Troopers on Tour puzzle. ABOVE: Examples of green-screen design possibilities.

categories speaks to the smooth-running product development framework that Golden Goose has put in place over recent years. “We have a really robust set of assets now, which we’re very proud of,” says Rebeckah. “The first thing we usually steer licensees towards is our green screens. We have lots and lots of photographs of the Original Stormtrooper in various poses – doing the moonwalk, kicking a football, playing video games… They’re a great starting point for licensed products, as you can drop the character into whatever scenario you want, wherever.”

Licensees are encouraged to add slogans and sayings to their products, dress the Stormtrooper in various accessories, experiment with classic British iconography and play around with backgrounds, colours and patterns. “There’s so much more to the brand than black and white,” says Rebeckah. “If you look at Puckator’s London range, for example, you can see what fun can be had with adding props and colour.”

As product development director, Rebeckah encourages licensees to use

ARTWORK THAT POPS

their imagination and creativity in their product development and guides new licensees carefully through an onboarding process, so they get a feel for the brand and its nuances – “such as not flipping the Stormtrooper because he’s not symmetrical,” – but once they are familiar with the do’s and don’ts, “we encourage licensees to go for it. I always say,

As well as embracing licensees’ creativity, we want to capture that free spirit and sense of fun, and that British sense of eccentricity. But above all, we want products to make consumers smile.”

The Original Stormtrooper style guide offers a variety of illustrated assets for licensees to experiment with, including accurate line drawings of the Stormtrooper helmet and suit, and “various vector art, which works brilliantly on tins or where we need a more simplified art style,” says Rebeckah. “We also have over 1,000 green screens and a large store of reference material, including 3D turnarounds and rotating GIFs, to enable licensees to ensure the details are accurate.

“We’ve worked with some great style guide companies as well as a handful of artists like Dan Stiles to generate some illustrated Stormtrooper graphics. We’ve played on him being in various scenarios and poses at the pool and beach, but also had fun with him in his other role as the pseudo-serious trooper. So we have a Propaganda style guide, which taps into vintage military recruitment posters in a playful way – it’s very cool – and a humorous Pop Art guide, which shows the Stormtrooper never quite hitting his target.”

‘Take it as far as you’re willing to push it, we can always rein it back.’

INSET: Green screens showing the Stormtrooper in different poses offer a wealth of options for licensees.

TAKING RETAIL BY

STORM

A pop culture icon with mass-market appeal, Original Stormtrooper has found new legions of fans through a licensing programme that plays on the Stormtrooper’s quirkiness and sense of fun while celebrating the authenticity of Andrew Ainsworth’s original costume design. From premium spirits to toiletries, gaming accessories to collectables, these are just some of the licensed product ranges storming onto shelves across the UK and beyond.

“It’s very rare to have the opportunity to work with an immediately recognisable character that resonates so widely across generations. The playful, fun approach taken by the brand makes Original Stormtrooper one of our most versatile and enjoyable licences to work with.”

Oliver Stribling, managing director, Alexander Parker

“Our long-shared love of sci-fi and the iconic franchise initially led us to pursue a licence for Original Stormtrooper. Working alongside Golden Goose and Shepperton Design Studios has been such a creatively fulfilling process. We’ve loved that we could stamp the Suck UK brand and authenticity on our Original Stormtrooper range, all while reliving our childhoods! Our design process really is rooted in the idea of creating products we want to own ourselves, and we felt this is strongly represented in our range, which exemplifies all the nerdiness, quirkiness and the novelty that we’ve all cherished about the franchise for the last 45 years.”

Lionel Correya, head of design and production, Suck UK

Alexander Parker produces a range of prescription-ready eyewear and sunglasses for both kids and adults, as well accessories including Smart Cloths for cleaning glasses, sunglasses, phones and tablets. Its collections of Original Stormtrooper adult and children’s eyewear are among the top sellers in Asda, and a range of Christmas-themed accessories is due to be in stores this festive season.

“Original Stormtrooper is such an iconic and recognisable brand that we had to have it in our portfolio. The ability to use humour whilst also capturing a sense of nostalgia is something that sets the brand apart from others and attracts niche but loyal consumers. Our range and the popularity of the brand continues to grow, supported by a collaborative approach with Golden Goose – we look forward to continuing our partnership. We also have some exciting new products coming, so watch this space…”

Cameron Thayne, licensing manager, Abysse Corp

An eclectic selection of Original Stormtrooper products is offered by Abysse, including posters, frames, assorted mugs (now sold in sustainable packaging), gift sets and a card holder. The range is sold in over 250 stores throughout Europe, including mass and indie retailers, with the UK and France being particularly strong territories.

“Original Stormtrooper is such a nostalgic and quirky brand to work on. The complex yet humorous depth of the character lends itself perfectly to the world of gift sets, particularly in the beer category; we’ve sold over 250,000 units over the last few years. Blue Tree worked collaboratively with Shepperton Design Studios to achieve the perfect look for the Original Stormtrooper spirits range, where the Stormtroopers are reimagined pursuing a variety of interests outside of their Imperial careers.”

Ben Bolt, commercial operations & finance director, Blue Tree

Blue Tree has been an Original Stormtrooper partner since 2019 and produces a range of premium alcoholic gift sets, including items such as bespoke beer glasses and striking collectable tins. The range has achieved great success with wide retail distribution across both grocers and value retailers.

“It was an easy decision to partner with the Original Stormtrooper brand – he’s one of the most iconic pop culture characters out there. He brings back so many memories for those who saw Stormtroopers the first time around, and he’s recognisable straight away for those of a younger age group who have grown up seeing the characters on repeat. Just seeing the brand style guide got all of us excited, and we’re looking forward to sharing our latest products with everyone.”

Liam Taylor, head of partnerships and development, Rubber Road

“Corsair is immensely proud to have been working in partnership with Andrew Ainsworth and Golden Goose for so many years. Original Stormtrooper is a globally recognised brand and highly respected by fans of the original creation, who appreciate its authenticity and quirkiness. Our ranges have evolved over the years to reflect the humorous side of the character. This year, as always, we have added exciting new items to our Health & Beauty collection, including our exclusive Brewing up a Storm-Trooper Mug & Body Wash Set, a novelty Left Me Hangin’ Soap on a Rope and our Helmet Head Gift Set. Look out in stores for our new Christmas gifting range from September onwards.”

Hélène Lens, senior brand manager, Corsair Toiletries

Corsair has been part of the Original Stormtrooper family for over eight years and continues to refresh its impressive toiletries range with new and exciting innovations that are distributed across the UK, Europe and Australia. Its iconic helmet-shaped Soap on a Rope remains a perennial favourite, while fragrances are seeing a recent resurgence in popularity.

A brand-new range of Switch cases and gaming lockers from Rubber Road has launched to great success, with items being snapped up by gamers. The range will shortly be expanded to include a striking Perspex lamp featuring Stormtroopers taking a selfie and a Countdown Advent Calendar, while October will see the eagerly awaited launch of the iconic Original Stormtrooper TUBBZ collectable duck.

The hugely successful craft beer range from The Sourceror comprises nine craft beers, including palate-pleasing IPA, NEIPA, lager and stout, presented in cans featuring bespoke eyecatching artwork. The company also produces a range of gift packs, including Birthday and Thank You ‘Thirst Aid Kits’, which all include a bespoke branded glass. All products are available from www.originalstormtrooperbeer.com.

“We’ve been lucky working with Shepperton Design Studios and Golden Goose in that they’ve pretty much given us free rein to do what we want artistically. The designs we came up with have been so well received that the brand has co-opted some of that aesthetic into its recently revised style guide. The beer range has proven to be a great success with consumers and retailers, particularly the gift range, which is stocked by supermarkets at Christmas and is very popular with everyone else all year round.”

Satnam Darar, managing director, The Sourceror

“We decided to partner with Original Stormtrooper as we loved the quirky nostalgia of the brand and felt it would be the perfect fit for our range of products and our customers. We were given a great balance of freedom and guidance when designing our product range, and the team at Shepperton Design Studios were always on hand to give valuable feedback. We are very proud of the Original Stormtrooper range and its early success in the market. The designs look particularly striking on our larger products, such as our dartboard cabinets and surrounds. We can’t wait to see the products fly off the shelves at Christmas!”

Paul Ryan, marketing manager, Darts Corner

Modern Gourmet Foods produces an attractively packaged and quirky range of Original Stormtrooper food gifting items, including coffee syrups and pancake mixes, which are distributed around the world. Spice is a Stormtrooper fan favourite: OST branded hot sauces and BBQ sauces are top sellers.

“When I first saw images of products from other licensors I fell in love with the brand immediately. What got me first was the quirkiness and humour. That, paired with the nostalgia aspect and how well Original Stormtrooper is known, made it an exciting opportunity.

Another brand-new partner for Original Stormtrooper is Darts Corner, which is launching a striking new range of darts accessories that includes dart boards, dart cases and dart flights. Distribution will primarily be DTC via the Darts Corner website and Amazon. Hopefully the Original Stormtrooper will improve his aim!

Working with Golden Goose has been great. We were given ample options with art and flexibility with designing products, making the partnership easy. Retailers love the brand and the products, the more humorous the better, and particularly anything with a collectable aspect to it.”

Amit Pinhasy, head of retail, Modern Gourmet Foods

“Working with the Original Stormtrooper licence is a dream. Golden Goose and Shepperton Design Studios are innovative and have a strong sense of what they want for the brand. Consumers love the character’s tragi-comic nature, which gives him a quirky edge. We have lots of creative freedom when designing products and always love to add a touch of humour and cheekiness. Our top selling product is our Three Wise Stormtrooper set; mixing an iconic character with an iconic mantra has worked marvellously for us.”

Jean-Michel Paile, marketing, licensing and product director, Nemesis Now

Nemesis Now is a recognised pop culture specialist and has developed hilarious Original Stormtrooper figurines in iconic poses, along with a variety of drinkware and Christmas decorations – the Original Stormtrooper swinging on a glitter ball on your Christmas tree couldn’t fail to raise a smile!

“We’ve always loved working on Original Stormtrooper as you can genuinely have so much fun. Over the years we have had Stormtroopers flossing, going to festivals and taking summer vacations. We have also had a Stormtrooper in the office for a photoshoot in front of a green screen doing every pose possible, to give us the scope to make many more designs and artworks in the future. Original Stormtrooper works really well across adult and kids’ apparel and we are expanding into other categories now as well.”

Anne Bradford, commercial director, Poetic Brands

A respected leader in licensed apparel, Poetic Brands has lots of fun with its Original Stormtrooper graphics. The company is an established partner of all the key retailers and its Original Stormtrooper designs are currently available in Next and Sainsbury’s. It has also launched a collaboration with fashion label COLLUSION, available through Asos. A new travel range is about to debut and will be arriving on a luggage carousel near you soon.

“The brand has been very popular for us and has featured on a wide range of products, from lunch boxes to our own Original Stormtrooper Relaxeazzz Travel Pillows. However, the Original Stormtrooper Solar Pal is the highlight in the range and is popular both with customers and the employees here at Puckator.”

Jack Evans, senior designer, Puckator

The Original Stormtrooper Solar Pal from Puckator is a continuous bestseller, with over 100,000 units sold to date. In addition, the company offers a wide and varied OST product range, including travel accessories, kitchenware and stationery, with sales continuing to increase every year. The new bespoke products for geographical regions are proving irresistible, with an Irish-themed lunchbox, mug and water bottle now part of the range.

“Working on the creative for Original Stormtrooper has been both collaborative and an absolute blast (pun intended). It’s always much easier when the vision for the brand is so clearly and passionately laid out and the licensor remains open to considered interpretations of the brief, which the team definitely are. What’s equally important to me is the commercial support, guidance and enthusiasm the team have provided when we’ve spotted opportunities requiring a fresh approach. The cherry on top has been the way Golden Goose has facilitated panlicensee discussions and collaborations.”

David Falkner, co-founder and director, Cardology

Known for its signature pop-up cards, Cardology joined the Original Stormtrooper family last year. Its new Original Stormtrooper Christmas pop-up card joins its 3D helmet card, which is already a favourite amongst the company’s B2C base. The Cardology team also offers a range of regular cards with a rapidly expanding trade distribution, with a further 150-plus new independent stockists already signed up to take new lines available from spring 2024.

“We have been working with Golden Goose and Shepperton Design Studios for a number of years now, and I think the biggest strength of the Original Stormtrooper brand is the fun you can have with it from the design side. Our felt-tip fairies love working on developing designs, be it the character sunning himself on a beach or enjoying a discothèque. The novelty aspect is a perfect fit for us on socks and works well across all demographics, as shown by our Roy’s Boys matching family range.”

Leading sock supplier

Roy Lowe continues to offer Original Stormtrooper socks for both kids and adults across all major retailers, with a matching family set available via the Roy’s Boys website and further product extensions in the works.

Ben Lowe, director, Roy Lowe & Sons

“The main pull for us was how iconic the Stormtrooper character is, and we love the story behind how the brand came to exist. It felt like there was a real connection to the fans here and the fact that Andrew made the original costumes for the original movies was super-exciting. We got to visit Shepperton Design Studios and meet him in person, and immediately got the bug. Working with Golden Goose’s team and Andrew has been great. We get a lot of creative freedom and they share our passion for the brand and the products that we develop.”

Thumbs Up has been a trailblazing partner of Original Stormtrooper since 2015. Its iconic 3D decanter is a consistent bestseller, and is complemented by an array of glassware and cutting-edge electronic items, all distributed across the EMEA region, the UK, Canada and Australia. Gearing up for 2024, the company is shortly set to unveil some exciting new additions to its already extensive line-up.

“Our ceo Martin is a massive sci-fi fan so jumped at the opportunity to work on a project with the Original Stormtrooper licence. The response to our Original Stormtrooper Chocolate Helmet has been fantastic, with fans appreciating the attention to detail in the design. It has been an enjoyable product to market, with Scott, our e-commerce manager, getting dressed up in our cosplay Stormtrooper outfit at trade fairs and comic-con events. We have also teamed up with other OST licence holders for gift sets, which has worked really well. The helmet is an ideal gift for any movie fan, but it

A delicious chocolate hollow Original Stormtrooper helmet was launched at Easter this year by TTK Confectionery, and development is under way for tasty products for Christmas and all year round.

TTK’s hot-chocolate bomb trio in the shape of the iconic Stormtrooper helmet is eagerly awaited, and the Golden Goose team is thoroughly enjoying the approvals process. The TTK team has endless fun –and sales success – with the extraordinary activities of its Original Stormtrooper costumed character across the company’s social media activations.

Tanya Hawksbee, head of licensing, Thumbs Up

has particularly appealed to the male food gifting market, which is notoriously underrepresented.”

Jess Barnett, brand director, TTK Confectionery

THIS IS THE LICENSING PROGRAMME YOU ARE LOOKING FOR. CONTACT THE GOLDEN GOOSE TEAM AT INFO@GOLDENGOOSE.CO.UK

Licensing

that makes you shiver with antici...pation

WELCOME

Ladies and gentlemen, creatures of the night, “I would like, if I may, to take you on a strange journey…”

Through a world of seductive chaos and unapologetic eccentricity, welcome to the fun, thrilling and delightfully twisted realm of Rocky Horror!

The Rocky Horror Show is a rock musical like no other, a glorious fusion of sci-fi, comedy and horror, brought to life through unforgettable characters and an iconic soundtrack that will have you dancing in your seat. At its heart, it’s a story of self-discovery, liberation and the unapologetic pursuit of pleasure and self-love, all set against the backdrop of a spooky castle, mysterious aliens and a mad scientist’s wild experiment.

It is a pop culture phenomenon with an audience of millions, and now Golden Goose is launching it into the wonderful world of consumer products to find its home in the hearts of every new generation who discovers it for the first time. We’re excited to be launching products this quarter and developing some amazing ranges for the near future. With an impressive 50 years of performances under its belt, Rocky Horror’s core messages are somehow even more relevant today. Please get in touch if you’d like to come on the journey with us – let the madness begin!

Robyn Cowling, brand director

Golden Goose would like to thank its Frank-tastic Rocky Horror licensee partners:

Ata-Boy, Dark Horse, Fright Rags, Fun.com, H3 Sportgear, Party City, Pyramid America, Ripple Junction, Rock Roll Repeat, Smiffys, The Unemployed Philosophers Guild, University Games.

THE GOLDEN GOOSE TEAM

Adam Bass, director, adam@goldengoose.co.uk

“Everyone knows someone who is a Star Wars fan. But we all know someone who we don’t know is a secret Rocky Horror fan.”

Read more on page 6

Robyn Cowling, brand director, robyn@goldengoose.co.uk

“Whether you’re dramatic or shy, experimental or straitlaced, there’s a character in Rocky Horror for you. And that’s why it translates so well into consumer products.”

Read more on page 6

Rebeckah Dalton, product director, rebeckah@ goldengoose.co.uk

“Freedom of expression and fun are key elements of Rocky Horror, and we’re open to people interpreting the brand in their own way.”

Read more on page 8

Charlie Day, The Sharpe Company (US sub-agent), charlie.day@sharpeco.com

“I knew that the brand would be a huge pull for Americans – it’s a cultural force here.”

Read more on page 10

ROCKY

TRIVIA HORROR

The longest continuous run of a contemporary musical anywhere in the world

Translated into 20 languages

700 million: the number of views of #ROCKYHORROR on TikTok

$1.4 million: how much The Rocky Horror Picture Show cost to make in 1975

Seen by 30 million theatregoers over five decades

Performed in 30 countries

The film adaptation is the longest continually running movie release of all time

50 years of Rocky Horror

The Rocky Horror Show opened in 1973 in a tiny 63-seat theatre in Chelsea and was expected to run for just a few weeks. Five decades later, it is a globally recognised, cross-generational pop culture phenomenon seen by 30 million people, now thrilling a new audience of fans thanks to a sell-out 50th anniversary international tour.

It’s hard to believe that half a century has passed since Frank N Furter first strutted onto a stage and exhorted the audience to “Don’t dream it, be it”. Iconic musical the Rocky Horror Show may be officially middle aged, but its taboo-busting message of empowerment through joyful celebration of sexuality and gender diversity is as relevant today – if not more so – as it was when the show took the theatre world by storm. A pastiche of 1950s B-movies, sci-fi and horror films, featuring sing-a-long rock ’n’ roll songs, Rocky Horror was penned by jobbing actor Richard O’Brien and opened on 19 June 1973 at Chelsea’s Royal Court Theatre

Upstairs, a 63-seat venue. It tells the story of innocent American sweethearts Brad and Janet, who stumble across the mansion of crazed cross-dressing scientist Frank N Furter, his hunchbacked butler Riff Raff and a cast of

quirky characters. Cue mayhem, sexual discovery and some iconic songs, including the Time Warp, Science Fiction Double Feature, T-t-t-t Touch Me and more.

It’s a hit!

To almost everyone’s surprise Rocky Horror proved a hit, and after its initial stint in Chelsea was up, it transferred to other venues around London, running for nearly 3,000 shows straight until 1980. The show’s music publisher Andy Leighton recalls how, in the age of glam rock and women’s lib, Rocky Horror tapped into the zeitgeist. “I think we all realised that something theatrically special was taking place, and when the show won The Evening Standard Best Musical of the Year Award in 1973, this was confirmed. That the show then travelled to five continents of the world during the rest of the 1970s was surprising to say the least – my favourite production was in Madrid in 1975 during the last years of the right-wing Franco dictatorship. Subversive, liberating fun for sure!”

The ultimate cult classic

In 1975, an adaptation of the Rocky Horror Show hit the silver screen as The Rocky Horror Picture Show, starring Tim Curry as Frank N Furter , Richard O’Brien as Riff Raff and Susan Sarandon as Janet. Initially it wasn’t a success, but its latenight showings developed a huge cult following and the adaptation ended up taking over $170 million worldwide at the box office. Today, it holds the record as the longest continually running movie release in cinema history.

Today, the show is very much part of the cultural landscape. It has been translated into 20 languages, performed in 30 countries and holds the record for the longest continuous run of a contemporary musical anywhere in the world. Its passionate fans are

known for dressing up as their favourite characters, singing along and shouting lines back at the cast, making each performance an event in itself. In May this year, a 50th anniversary gala performance took place at the Peacock Theatre in London, featuring original cast members Little Nell (the original Columbia) and Rayner Bourton (the original Rocky) and special guests Steve Pemberton and Brian Cox; a UK tour is ongoing. Not bad for a musical that was initially described by O’Brien as “silly nonsense”.

Even those who have never seen the stage show are familiar with the brand; a movie version [see box] and music publishing deals secured by Andy have ensured that Rocky Horror has remained at the forefront of popular culture over the years. TV show Glee dedicated an episode to Rocky Horror in 2010, while Time Warp has been featured in the Just Dance video game series. More recently, rock duo Tenacious

D (Jack Black and Kyle Gass) shared their own version of the Time Warp to urge people to register to vote in the 2020 US presidential election. Rocky Horror also has a devoted social media fan base, with searches for #RockyHorror on TikTok topping 700 million. “Richard is a formidable songwriter, and the Rocky Horror songs are perfect for TikTok clips,” Andy points out.

Now, the developing consumer products programme from Golden Goose is offering fans another way to celebrate their love for the brand, as well as encouraging new fans to join their ranks. As the show’s golden anniversary tagline reminds us, Rocky Horror has given us ‘50 Years of Fun’. Here’s to 50 more.

Let’s do the time line…

1973

The Rocky Horror Show opens at the Royal Court’s Theatre Upstairs in Chelsea. It runs for 2,960 performances.

1974-80

The show opens in Australia, Brazil, Canada, Denmark, France, Japan and seven other countries. In 1975, the movie opens in London and the US.

1980-90

The show opens in Germany, Australia, Hong Kong and Poland. The UK West End revival features Ade Edmondson.

2000-10

UK tour continues. Show opens in Singapore, South Korea and the US (with a Broadway revival).

There is also an Australian revival and European tour.

2010-22

40th anniversary show in Singapore, South Korea and other territories; US Broadway revival, Australian revival and European tour.

2023

50th anniversary performance at London’s Peacock Theatre, followed by a world tour.

1990-00 Revival show in Argentina, Australia, Hong Kong, Spain, the US, Poland and the UK (starring Jason Donovan).

Left: Artwork by Shaun Webb, used for posters and programmes in the 1990s.

Get ready to Rocky!

There’s so much opportunity for self-expression in this brand,” says Robyn Cowling of the Rocky Horror Show. “Potential partners are coming to us because it hits them in different ways. It seems to resonate differently with everyone, and that’s the beauty of it. Whether you’re dramatic or shy, experimental or strait-laced, there’s a character in Rocky Horror for you. And that’s why it translates so well into consumer products.”

Adam Bass agrees on the show’s across-the-board appeal, believing: “We now live in a Rocky Horror World.”

Rocky Horror was completely prophetic, says Adam. “It’s about free sexual expression, and was a way for people to be something other than the norm before that was truly possible or encouraged as it is today.”

Adam and the team took on Rocky Horror just last year. Having developed Original Stormtrooper into an evergreen brand, they recognised the potential for Rocky Horror to be a massive brand that would benefit from their expertise in the pop culture space. Marking its 50th anniversary this year – and with a celebratory world tour

Drawing on their expertise in the pop culture space, Golden Goose’s director Adam Bass and brand director Robyn Cowling explain why the time is ripe for a Rocky Horror celebration.

underway – Rocky Horror and Golden Goose proved a natural fit.

“Everyone knows someone who is a Star Wars fan. But we all know someone who we don’t know is a secret Rocky Horror fan.

Culturally, it’s the perfect time for everyone to come out of the closet and express their love for the brand,“ says Adam.

Over the past year, Golden Goose has laid the groundwork for that to happen. Robyn has been taken on as brand director, a new style guide (see p8) has been developed and the first licensed products are due to hit retail this autumn, including dress-up (Smiffys) and a board game from University Games, distributed in the UK by Paul Lamond; there is also a comic-book series by Dark Horse in development. Meanwhile, the US licensing programme (p10) is going great guns. So, what’s next on the agenda for Rocky Horror? “It’s about making the right moves for the brand,” Robyn says. “What Rocky Horror offers is a modern message within a familiar vehicle. There’s been a lot of ‘rainbow washing’ recently and retailers have had their wrists slapped for it. Rocky

genuinely positive

Fashion, frolics and fun

Unsurprisingly, Golden Goose sees huge potential for the brand in the fashion space. “It’s about a lot more than slogan t-shirts,” says Robyn. “When Rocky Horror was first performed in 1973, Vivienne Westwood had a shop just down the road from the theatre, while David Bowie was on the scene in the nearby King’s Road. It was a time of experimentation and questioning gender roles, and the show is tied into that whole fashion moment and vintage vibe. We want this to be reflected in the licensed fashion products that are developed.”

Talking of fashion, Golden Goose is planning a Rocky Horror dress-up photo moment at this year’s BLE, Robyn says. “It promises a lot of frolics and fun.”

whatever that may look like. Consumers and retailers are searching for a fun, diverse, authentic brand that encourages sexual liberation and personal freedom and we definitely believe Rocky Horror will fill this gap. We want to align ourselves with partners who are aligned to that message – underwear companies who do inclusive sizing, for instance, and companies who question

gender stereotypes and fashion norms.”

Golden Goose is in talks with charities, high-end couture and alternative fashion brands, pop culture retailers and companies with disruptive marketing strategies, mobile gaming companies, licensees in the bath, body and beauty space, and more.

“Licensees are coming to us because the brand means something to them. They’re coming up with ideas we haven’t thought of ourselves,” Robyn says. Golden Goose is also tapping into the Rocky Horror fan community to take the brand to new places.

“If you want inspiration for products, just put it into a search engine,” says Adam. “Restaurants have created Rocky Horror-inspired ice cream sundaes, people have invented their own Time Warp cocktail recipes, everything’s already been done by the fans.”

Rocky Horror is a rare thing: a brand that celebrates difference while bringing people together. “I took some potential clients who are now licensees to see a theatre performance and the audience was so incredibly diverse,” says Robyn. “There was a 70-year-old beside me, some thirtysomethings to my left, a bunch of twentysomethings, in full costume, with their parents… It was quite a sight to behold and a feeling that we want the consumer products to radiate.”

Above: The design of Rock Roll Repeat’s t-shirt is based on an original 1975 poster for the show.

Inside the style guide

From character artwork to fan-favourite quotes, Golden Goose’s Rocky Horror style guide reinvents the pop culture classic for today’s retail landscape, says product development director Rebeckah Dalton.

The characters

“For the style guide, we wanted to create artwork that stylistically embodied the spirit of each character as envisaged by the show’s creator; we didn’t want our Frank N Furter to be an exact likeness of Tim Curry in the movie version, for instance, but we still wanted him to be instantly identifiable as Frank. We started off by brainstorming each character’s main attributes, as well as looking at the original stage costumes – which aren’t too dissimilar from the film production’s – then we found a great illustrator who happened to be a fan of the show. Our style guide company, Dynamo, worked closely alongside him to create some fantastic character art. We feel the final art really captures the fiery spirit of Magenta, the conflicted subservience of Riff Raff and the innocence of Brad and Janet.”

The icons

“Once we’d nailed the characters, we looked at some of the key items and features within the story and turned those into icons. The lightning bolt emblem, heart tattoo and the Time Warp dance steps were no-brainers, but we also included some of the subtler references, like the 4711 tattoo that Frank has on his leg; it references 4711, one of the first unisex colognes. We also included Eddy’s Teddy, whi ch has a cult following and a song dedicated to him in the show. W e reimagined him as a little punk Teddy with leather cuffs and a c ollar.”

The quotes

“Working with the Rocky Horror Show’s music publisher means Golden Goose can offer the publication rights to all the songs from Rocky Horror as well so we’ve been able to dedicate a whole section in the style guide to lyrics. We pulled out the major song titles and quotes, and included some

The design possibilities

favourite sayings.”

“Freedom of expression and fun are key elements of Rocky Horror, and we’re open to people interpreting the brand in their own way. The whole idea of the style guide is that it can be used as a toolkit or as a creative starting point. We’ve included a number of product mock-ups as inspiration but, if they wish, licensees can take the guide as a springboard and create their own icons, assets and fonts and really have fun with the brand. of apparel, digital and print partners who are using artists to create their own Rocky Horror art, because the brand means something to everyone, and designers really want to put their own mark on it.”

Below: A magnet and badge by Ata-Boy.

Stateside success

An evergreen property that has become “embedded in the public consciousness”, Rocky Horror has caught the imagination of US licensees. Charlie Day of The Sharpe Company, Golden Goose’s California-based sub-agency, gives the lowdown on the latest partnerships.

It’s been a little under a year since boutique agency The Sharpe Company took on the Rocky Horror brand Stateside, but plenty has happened during that time. President Charlie Day and his team are currently working to finalise A/W 2023 launch ranges including board/card games and puzzles, apparel and fashion accessories, Halloween costumes and dress up, magnets, and buttons and key chains with licensees including Ata-Boy, Fun.Com, H3 Sportgear, Ripple Junction, Rock Roll Repeat and University Games.

Many of the deals The Sharpe Company has secured have been based on the “personal passion people have for the property”, Charlie explains. “For example, the University Games board game came about because the owner is a Rocky Horror fan himself. He’s been directly involved in the development of the game. They’ve secured extensive chain and speciality distribution for it, and we’re confident that by 2024 it will have moved into more mass-market retailers, because Rocky Horror is a mass pop culture phenomenon.”

As a pop culture specialist, The Sharpe Company is perfectly placed to tap into Rocky Horror’s devoted US fan base, starting with t-shirts and apparel – the “first stop for fans”. Licensees are already shipping into key speciality

retailers including Hot Topic and FYE. “We’re taking a grass roots approach,” Charlie explains. “There are multiple Facebook pages for Rocky Horror, there are fan websites, and there’s also a lot of locally based fan activity. We’re in conversation with the organisers of one fan convention that runs regional shows; they’ve already had a Rocky Horror theme to some of their breakout sessions which have seen thousands of people attending. We’ve also tapped into speciality Halloween retailers, and there are two or three major ones in the US that we will be running programmes with on a DTR basis.”

The pandemic nostalgia trend, which saw consumers leaning towards familiar properties, hasn’t

Above: H3 Sportgear’s Time Warp t-shirt for Hot Topic.

abated yet, and classic movies are hot property Stateside as well as in the UK. Jaws, for example, has seen huge success in the licensing space, and a number of 80s and 90s movies (Mrs Doubtfire, Pretty Woman, Back to the Future) have recently been adapted as stage musicals. With its long history and devoted fandom, Rocky Horror sits comfortably within this cultural framework as an evergreen property. Although tongue-in-cheek, the brand’s horror credentials are also a draw for certain licensees. Charlie says: “One major US retailer said to me at Licensing Expo, Horror now is not just Halloween, horror is 24 hours a day, 365 days a year.

So we’ve also been speaking to a number of D2C web retailers who specialise in horror, and who will be running their own distinctive take on Rocky Horror Show ranges of merchandise.”

Looking ahead, Charlie is excited about seeing the first major ranges of Halloween product come to market this autumn. “I want to see how it performs. I think it will really stimulate the memory bank for legacy consumers.” 2024 will also see some exciting new deals come to fruition. “I’m also looking forward to seeing what happens with the relationship we’re growing with the fan conventions, because when you’ve got 15 or 20 thousand people attending, there’s a huge D2C opportunity there,” says Charlie. “Fans like acquiring products and they’re very active on social media, which stimulates interest, so it becomes self-fulfilling.”

Cross-generational appeal

The fact that American licensees have embraced Rocky Horror is no surprise to Charlie.

“I knew that the brand would be a huge pull for Americans – it’s a cultural force here,” he says.

“When Rocky Horror launched, it was the first time a lot of people went to a theatre and felt they could safely express themselves freely, whether they were transgender, queer, straight, or whatever. It’s a generational thing that has rolled forward. We see as many college theatrical productions now as we did previously, and we all know the movie is the longest running theatrical movie release ever; it will be on in hundreds of movie theatres every Halloween. That, and the fact that the music is just phenomenal, has kept the Rocky Horror Show embedded in the public consciousness over the decades.”

Charlie is also keen to see how the comic book series currently being developed by new licensee Dark Horse “is going to take the story of Rocky Horror into the next realm, and on to the next adventure. It’s going to be fascinating to see how the fans respond to it. It will expand the universe of Rocky Horror through what is ostensibly a traditional medium –books and storytelling.”

That said, Charlie is equally delighted that younger fans are using a far more modern medium – TikTok – to share their love of Rocky Horror. “Last time I looked there were over 700 million searches for Rocky Horror on the platform, and it’s moving upwards pretty fast,” says Charlie. “When you hit a billion, you’re really getting into the big time. This is just the beginning of the story.”

Above centre: Enamel pins from The Unemployed Philosophers Guild.

Right: Rocky Horror partyware by Party City.

what’s on the slab?

Fans can now celebrate the 50th anniversary of the Rocky Horror Show with a raucous party game from University Games. Players need to complete song lyrics and call backs, dance the Time Warp and build Rocky, and must navigate all three acts before escaping the castle or be blasted back to Transylvania. New games formats are scheduled for development in spring 2024.

Must-haves for show devotees, nostalgia fans and fun lovers alike, these are just some of the latest Rocky Horror Show licensed products hitting stores in the UK and US

Smiffys is set to launch four character costumes based on the Rocky Horror stage show in time for Halloween this year. Two Frank N Furter outfits plus Riff Raff and Magenta costumes will be available, with more costumes set to launch next year.

“We’re delighted to have this iconic licence as part of our collection and can’t wait to see the new Rocky Horror Show costume range launch this Halloween,” says Alice Knight, marketing manager, Smiffys. “The excitement around this launch is huge – we’ve had an amazing response from our trade customers ahead of the season, with strong pre-orders across the range. We’re looking forward to seeing the range debut at BLE, and to launching the Rocky Horror Show collection across Smiffys B2B and B2C.”

The creative team at licensed apparel specialist H3 Sportgear reportedly loved the chance to breathe new life into classic brand the Rocky Horror Show. The resulting two t-shirts launched into Hot Topic in the US in summer this year.

Pyramid America is set to launch a wide range of Rocky Horror products in the US market, including ceramic mugs, wall décor and posters. “We’re always on the lookout to ensure we bring our customers ‘the next big thing’,” says Mark Horowitz, chief growth officer at Pyramid America. “Our POD programmes will ensure we get our Rocky Horror merch on shelves quickly.”

Tempted to join the Rocky Horror Show licensing programme? Contact the Golden Goose team at info@goldengoose.co.uk