S P R I N G // S U M M E R 2 0 1 7 £ 4 . 9 5
STATIONERY GOES GLOBAL
Why international brands love the British high street LAUNCHPAD SHINES A LIGHT
on new talent
WRITING MATTERS
Celebrate National Stationery Week SOCIAL STATIONERY
How social media drives sales
LEUCHTTURM1917
PLAN YOUR VISIT TO LONDON STATIONERY SHOW
CONTENTS Editor’s Letter
When was the last time you received a handwritten card or note? Despite naysayers writing off the written word, many of us prefer to send a letter or card instead of dashing off an email (myself included). For one week in April, National Stationery Week will take our message to promote the pleasure of writing by hand across the country, and on World Stationery Day on April 26, throughout the planet. Stationery goes global in our piece about why international companies are so keen to invest in the UK. At home, we discover why stationery made in Britain is big business. To find out what’s fuelling the latest fashions in stationery, read our trend spotting piece - and visit the London Stationery Show in April.
15
10 LaunchPad
Showcasing New Stationery Our first LaunchPad competition shines a light on 12 winners picked from 40 individuals and companies keen to break into the stationery industry.
10
13 Don’t Email it, Write it! The sixth National Stationery Week celebrates the written word across the country, providing retailers with unbeatable opportunities to boost sales. 15 Stationery Goes Global
What is it about the UK high street that’s so appealing to international companies?
19 Show Preview
Bigger and better, with more stands and more brands than ever before, flick through our preview of products in advance of April’s London Stationery Show.
48
Stationery Biz
48 Made in the UK Editor: Julia Faiers editor@stationerymatters.news Sales & circulation manager: Hazel Fieldwick hazel.fieldwick@oceanmedia.co.uk Head of Creative Services: Tina Jameson tina.jameson@oceanmedia.co.uk Art director: Jon Wainwright Editorial contributors: Henri Davis, Charlotte Kemp Publisher: Tim Willoughby tim.willoughby@oceanmedia.co.uk Stationery Matters is published twice a year by Ocean Media Exhibitions Ltd, One Canada Square, Canary Wharf, London E14 5AP Tel: +44 (0) 20 7772 8461 email: info@stationerymatters.news Twitter: @StatMatters Web: www.stationerymatters.news
Independent retail advisor Henri Davis looks at why home-manufactured product is so important for the British stationery market.
51 Social Stationery
51
Stationery and technology can work together in perfect harmony, as Julia Faiers discovers the marketing heroes using social media to grow their businesses and drive sales.
56 Trend Spotting
Henri Davis scours the stands for the latest trends at the spring shows, and consults trend forecaster Phil Pond at Scarlet Opus for a look into the future of trends in stationery.
56
58 The Last Word
Doyenne of luxury social stationery Julie Bell tells us how she brought Julie Bell Stationery to life, and to market.
58
While every care has been taken for accuracy in the contents of this magazine, the publisher accepts no responsibility or liability for any errors or omissions. No part of this publication may be copied or stored in a retrieval system without the express permission of the publisher. Views expressed are not necessarily those of the publisher. Copyright: Ocean Media Exhibitions Ltd 2017. Stationery Matters is available free of charge to directors, buyers, merchandise managers, store managers and department managers of retailers and suppliers of stationery products in the UK. No part of this publication may be reproduced without the written permission of the publishers.
S P R I N G // S U M M E R 2 0 1 7 3
CONTENTS Editor’s Letter
When was the last time you received a handwritten card or note? Despite naysayers writing off the written word, many of us prefer to send a letter or card instead of dashing off an email (myself included). For one week in April, National Stationery Week will take our message to promote the pleasure of writing by hand across the country, and on World Stationery Day on April 26, throughout the planet. Stationery goes global in our piece about why international companies are so keen to invest in the UK. At home, we discover why stationery made in Britain is big business. To find out what’s fuelling the latest fashions in stationery, read our trend spotting piece - and visit the London Stationery Show in April.
15
10 LaunchPad
Showcasing New Stationery Our first LaunchPad competition shines a light on 12 winners picked from 40 individuals and companies keen to break into the stationery industry.
10
13 Don’t Email it, Write it! The sixth National Stationery Week celebrates the written word across the country, providing retailers with unbeatable opportunities to boost sales. 15 Stationery Goes Global
What is it about the UK high street that’s so appealing to international companies?
19 Show Preview
Bigger and better, with more stands and more brands than ever before, flick through our preview of products in advance of April’s London Stationery Show.
48
Stationery Biz
48 Made in the UK Editor: Julia Faiers editor@stationerymatters.news Sales & circulation manager: Hazel Fieldwick hazel.fieldwick@oceanmedia.co.uk Head of Creative Services: Tina Jameson tina.jameson@oceanmedia.co.uk Art director: Jon Wainwright Editorial contributors: Henri Davis, Charlotte Kemp Publisher: Tim Willoughby tim.willoughby@oceanmedia.co.uk Stationery Matters is published twice a year by Ocean Media Exhibitions Ltd, One Canada Square, Canary Wharf, London E14 5AP Tel: +44 (0) 20 7772 8461 email: info@stationerymatters.news Twitter: @StatMatters Web: www.stationerymatters.news
Independent retail advisor Henri Davis looks at why home-manufactured product is so important for the British stationery market.
51 Social Stationery
51
Stationery and technology can work together in perfect harmony, as Julia Faiers discovers the marketing heroes using social media to grow their businesses and drive sales.
56 Trend Spotting
Henri Davis scours the stands for the latest trends at the spring shows, and consults trend forecaster Phil Pond at Scarlet Opus for a look into the future of trends in stationery.
56
58 The Last Word
Doyenne of luxury social stationery Julie Bell tells us how she brought Julie Bell Stationery to life, and to market.
58
While every care has been taken for accuracy in the contents of this magazine, the publisher accepts no responsibility or liability for any errors or omissions. No part of this publication may be copied or stored in a retrieval system without the express permission of the publisher. Views expressed are not necessarily those of the publisher. Copyright: Ocean Media Exhibitions Ltd 2017. Stationery Matters is available free of charge to directors, buyers, merchandise managers, store managers and department managers of retailers and suppliers of stationery products in the UK. No part of this publication may be reproduced without the written permission of the publishers.
S P R I N G // S U M M E R 2 0 1 7 3
NEWS Italian style
Lime Stationery & Art has landed a plum new deal to take over the distribution of Italian brand Forever Napkin.The brand’s signature product, the PRIMA pen, is a unique writing instrument that writes with a precise mark like a pencil and which uses neither ink nor refill.The PRIMA’s elegant Italian design comes in six on-trend colours:Titanium, Silver, Gold, Copper, Rust and Bronze. As a distributor of writing instruments and design-led gifts, Lime Stationery & Art’s Michael Owen saw Napkin as the perfect fit for their existing customer base.The PRIMA will be on display at the London Stationery Show in April. limestationery.co.uk
Cover story
Leuchtturm1917 celebrates its centenary in style with the launch of a special series focusing on the company’s founding year 1917.The 1917 Metallic Edition notebooks are available in three shimmering colours, Gold, Silver and Copper. For its centenary year the company looks back on 100 years of quality manufacturing, and is launching an additional two colours, Sand and Nordic Blue, to its range of design-led notebooks, from A7 through to A4 Master, in ruled, plain, squared and dotted rulings. Congratulations, Leuchtturm1917! Looking great for your age. leuchtturm1917.co.uk
30 Under 30
West Design acquires docrafts
Whincroft Ltd, the parent company of West Design Products Ltd, has strengthened its position in the hobby and craft market with the acquisition of Dorset-based Design Objectives, trading as docrafts, the biggest craft supplier in the UK.The new partnership is a success story for British-made stationery, as it combines West Design’s manufacturing capability in Plymouth with docrafts’ reputation for innovation and creativity.The newly expanded group will employ more than 200 people and generate combined annual revenues in excess of £30m. westdesignproducts.co.uk
4 S P R I N G // S U M M E R 2 0 1 7
We’re delighted to announce a brand new initiative to identify and acknowledge the young people who make the stationery industry such a vibrant and innovative sector and will be key to its future success. Inspired by American trade title Stationery Trends’ 40 Under 40, which recognises the gift and stationery industry’s next generation of leaders, 30 Under 30 will shine a light on who is shaking things up, from the drawing board to the board room. We’ll be talking to them, and some of the US nominees too, to find out what they are contributing to the industry and how they are doing it. For information about how to nominate your rising stars, or to nominate yourself, visit the Stationery Matters website. stationerymatters.news
S P R I N G // S U M M E R 2 0 1 7 5
NEWS Italian style
Lime Stationery & Art has landed a plum new deal to take over the distribution of Italian brand Forever Napkin.The brand’s signature product, the PRIMA pen, is a unique writing instrument that writes with a precise mark like a pencil and which uses neither ink nor refill.The PRIMA’s elegant Italian design comes in six on-trend colours:Titanium, Silver, Gold, Copper, Rust and Bronze. As a distributor of writing instruments and design-led gifts, Lime Stationery & Art’s Michael Owen saw Napkin as the perfect fit for their existing customer base.The PRIMA will be on display at the London Stationery Show in April. limestationery.co.uk
Cover story
Leuchtturm1917 celebrates its centenary in style with the launch of a special series focusing on the company’s founding year 1917.The 1917 Metallic Edition notebooks are available in three shimmering colours, Gold, Silver and Copper. For its centenary year the company looks back on 100 years of quality manufacturing, and is launching an additional two colours, Sand and Nordic Blue, to its range of design-led notebooks, from A7 through to A4 Master, in ruled, plain, squared and dotted rulings. Congratulations, Leuchtturm1917! Looking great for your age. leuchtturm1917.co.uk
30 Under 30
West Design acquires docrafts
Whincroft Ltd, the parent company of West Design Products Ltd, has strengthened its position in the hobby and craft market with the acquisition of Dorset-based Design Objectives, trading as docrafts, the biggest craft supplier in the UK.The new partnership is a success story for British-made stationery, as it combines West Design’s manufacturing capability in Plymouth with docrafts’ reputation for innovation and creativity.The newly expanded group will employ more than 200 people and generate combined annual revenues in excess of £30m. westdesignproducts.co.uk
4 S P R I N G // S U M M E R 2 0 1 7
We’re delighted to announce a brand new initiative to identify and acknowledge the young people who make the stationery industry such a vibrant and innovative sector and will be key to its future success. Inspired by American trade title Stationery Trends’ 40 Under 40, which recognises the gift and stationery industry’s next generation of leaders, 30 Under 30 will shine a light on who is shaking things up, from the drawing board to the board room. We’ll be talking to them, and some of the US nominees too, to find out what they are contributing to the industry and how they are doing it. For information about how to nominate your rising stars, or to nominate yourself, visit the Stationery Matters website. stationerymatters.news
S P R I N G // S U M M E R 2 0 1 7 5
Rapesco expands international sales team
NEWS
Rapesco has recruited bilingual UK national Alex Bonarius to its expanding international sales team. Bonarius’s role of International Business Manager includes sales responsibilities for the markets in Scandinavia, Iberia and the DACH region.The growth of its international sales team comes at a buoyant time for the company, as it celebrates 60 years in the office products business. It remains in private ownership and sells to more than 100 countries worldwide. Group chairman David James says of the anniversary: “We’re delighted to have reached this milestone and we are very proud to bring new technologies into the traditional product category.” rapesco.com
From Quill to page Organised Mum becomes Boxclever Press
From Easter 2017, Boxhouse Publishing, the company behind Organised Mum home stationery, becomes Boxclever Press.The Organised Mum range focuses on offering busy women clever solutions to streamline their lives and keep chaos in check.The name change will allow the company to widen its core offering while expanding into some exciting new product areas. Managing director Sarah Sadler explained: “We are aware there are many people attracted by the clever features and layouts we include with our products, but not being mums, feel the products are not for them. Our new name, Boxclever Press, will ensure our products appeal to everyone who needs to organise their busy life, as well as giving us the flexibility to design stationery for other markets under one brand.”The company will launch the brand name and logo along with its new Busy Days planner and accessories range at the London Stationery Show on Stand M441. boxcleverpress.com
Part masterclass, part workbook, Modern Calligraphy by Lucy Edmonds is a new step-by-step guide for anyone fascinated by the increasingly popular art form of modern calligraphy. Lucy Edmonds is the founder of Quill London and was the first to host modern calligraphy workshops in her Islington store in 2012. With her workshops now booked up months in advance, and a 4000-strong waiting list for her beginners’ class, Modern Calligraphy, published on June 1 2017 by Orion Books, will provide a fast-track to mastering modern calligraphy without the need to attend Lucy’s classes in person. Designed for absolute beginners, readers are encouraged to spend an hour per week developing their new skills. Lucy shares her tips, tricks and techniques for handling essential materials like inks and brushes, how to approach the letterforms and how to enjoy the creativity of this relaxing art form. orionbooks.co.uk
from you to me celebrate 10th anniversary
This year gift publishers of the award-winning Journals Of A Lifetime, from you to me, celebrate 10 years of commemorating family memories. Founder Neil Coxon set up the business 10 years ago when he realised his father was terminally ill, and that many questions he had about his father’s own life stories remained unanswered. He came up with the Dear Dad journal concept, and with his partner Helen published it along with Dear Mum to great acclaim in 2007.The company continues to grow, winning awards and building strong relationships with its customers in the process. One customer recently wrote to them about one of their journal titles saying: “To me, this reminder of my Nanna’s life is worth more than any possession. So whoever brought this amazing idea to life, thank you so much.” JournalsOfALifetime.com
S P R I N G // S U M M E R 2 0 1 7 7
Rapesco expands international sales team
NEWS
Rapesco has recruited bilingual UK national Alex Bonarius to its expanding international sales team. Bonarius’s role of International Business Manager includes sales responsibilities for the markets in Scandinavia, Iberia and the DACH region.The growth of its international sales team comes at a buoyant time for the company, as it celebrates 60 years in the office products business. It remains in private ownership and sells to more than 100 countries worldwide. Group chairman David James says of the anniversary: “We’re delighted to have reached this milestone and we are very proud to bring new technologies into the traditional product category.” rapesco.com
From Quill to page Organised Mum becomes Boxclever Press
From Easter 2017, Boxhouse Publishing, the company behind Organised Mum home stationery, becomes Boxclever Press.The Organised Mum range focuses on offering busy women clever solutions to streamline their lives and keep chaos in check.The name change will allow the company to widen its core offering while expanding into some exciting new product areas. Managing director Sarah Sadler explained: “We are aware there are many people attracted by the clever features and layouts we include with our products, but not being mums, feel the products are not for them. Our new name, Boxclever Press, will ensure our products appeal to everyone who needs to organise their busy life, as well as giving us the flexibility to design stationery for other markets under one brand.”The company will launch the brand name and logo along with its new Busy Days planner and accessories range at the London Stationery Show on Stand M441. boxcleverpress.com
Part masterclass, part workbook, Modern Calligraphy by Lucy Edmonds is a new step-by-step guide for anyone fascinated by the increasingly popular art form of modern calligraphy. Lucy Edmonds is the founder of Quill London and was the first to host modern calligraphy workshops in her Islington store in 2012. With her workshops now booked up months in advance, and a 4000-strong waiting list for her beginners’ class, Modern Calligraphy, published on June 1 2017 by Orion Books, will provide a fast-track to mastering modern calligraphy without the need to attend Lucy’s classes in person. Designed for absolute beginners, readers are encouraged to spend an hour per week developing their new skills. Lucy shares her tips, tricks and techniques for handling essential materials like inks and brushes, how to approach the letterforms and how to enjoy the creativity of this relaxing art form. orionbooks.co.uk
from you to me celebrate 10th anniversary
This year gift publishers of the award-winning Journals Of A Lifetime, from you to me, celebrate 10 years of commemorating family memories. Founder Neil Coxon set up the business 10 years ago when he realised his father was terminally ill, and that many questions he had about his father’s own life stories remained unanswered. He came up with the Dear Dad journal concept, and with his partner Helen published it along with Dear Mum to great acclaim in 2007.The company continues to grow, winning awards and building strong relationships with its customers in the process. One customer recently wrote to them about one of their journal titles saying: “To me, this reminder of my Nanna’s life is worth more than any possession. So whoever brought this amazing idea to life, thank you so much.” JournalsOfALifetime.com
S P R I N G // S U M M E R 2 0 1 7 7
New distribution partnership for tesa
tesa has announced a distribution partnership with specialist trade distributor Exertis Supplies.The new partnership allows tesa to expand its channel offering, marketing products for its office and stationery tape ranges.The exertissupplies.co.uk website offers a flexible and engaging way of getting tesa’s products in front of buyers as soon as they become available. Philip Johnson, key account manager at tesa commented: “This relationship is key to strengthening our engagement with resellers looking to meet growing demand for stationery and office products that deliver on every front in offering convenience, along with eye-catching and ergonomic designs.” tesa’s partnership with Exertis Supplies lays a foundation for the future development of its channel strategy. With shared company values including a commitment to technical innovation and customer service excellence, Exertis Supplies will list more new and exciting products from tesa as soon as they are launched, ensuring the partnership delivers on all these points. tesa.co.uk
NEWS Adco branches out at the London Stationery Show
The Great British Notepad Company is a brand new division of Adco Products, market leaders in the manufacture and supply of paper products to the promotional merchandise market.The company makes its trade debut at the London Stationery Show in April, where it will focus on promoting its strengths in serving the bespoke area of the market. An in-house design team will be on the company’s stand to talk visitors through transforming their ideas, designs or archive material into their own branded stationery range. Managing director Howard Smith says: “It’s a really exciting time for us. We are passionate about paper products. We manufacture all of our products on site in Derbyshire in a purpose-built factory.This is really advantageous to a customer because we can offer quality products, low minimum order quantities, fast turnaround times and a very reliable delivery service. And all at highly competitive prices! We believe it’s a winning combination and one we can’t wait to share with visitors to the London Stationery Show. Our team is so excited to seize the opportunity of trading in the stationery marketplace. We are full of enthusiasm and can’t wait to bring our extensive knowledge and years of expertise of paper products to the stationery market.” adpads.co.uk
Visit us at The London Stationery Show
Stand M330 LEGO and the LEGO logo are trademarks of the LEGO Group ©2017 The LEGO Group. Stationery
S P R I Produced N G // S M MKong E Runder 20 1 7from 9 by U IQ Hong license the LEGO Group.
New distribution partnership for tesa
tesa has announced a distribution partnership with specialist trade distributor Exertis Supplies.The new partnership allows tesa to expand its channel offering, marketing products for its office and stationery tape ranges.The exertissupplies.co.uk website offers a flexible and engaging way of getting tesa’s products in front of buyers as soon as they become available. Philip Johnson, key account manager at tesa commented: “This relationship is key to strengthening our engagement with resellers looking to meet growing demand for stationery and office products that deliver on every front in offering convenience, along with eye-catching and ergonomic designs.” tesa’s partnership with Exertis Supplies lays a foundation for the future development of its channel strategy. With shared company values including a commitment to technical innovation and customer service excellence, Exertis Supplies will list more new and exciting products from tesa as soon as they are launched, ensuring the partnership delivers on all these points. tesa.co.uk
NEWS Adco branches out at the London Stationery Show
The Great British Notepad Company is a brand new division of Adco Products, market leaders in the manufacture and supply of paper products to the promotional merchandise market.The company makes its trade debut at the London Stationery Show in April, where it will focus on promoting its strengths in serving the bespoke area of the market. An in-house design team will be on the company’s stand to talk visitors through transforming their ideas, designs or archive material into their own branded stationery range. Managing director Howard Smith says: “It’s a really exciting time for us. We are passionate about paper products. We manufacture all of our products on site in Derbyshire in a purpose-built factory.This is really advantageous to a customer because we can offer quality products, low minimum order quantities, fast turnaround times and a very reliable delivery service. And all at highly competitive prices! We believe it’s a winning combination and one we can’t wait to share with visitors to the London Stationery Show. Our team is so excited to seize the opportunity of trading in the stationery marketplace. We are full of enthusiasm and can’t wait to bring our extensive knowledge and years of expertise of paper products to the stationery market.” adpads.co.uk
Visit us at The London Stationery Show
Stand M330 LEGO and the LEGO logo are trademarks of the LEGO Group ©2017 The LEGO Group. Stationery
S P R I Produced N G // S M MKong E Runder 20 1 7from 9 by U IQ Hong license the LEGO Group.
Kim Harrup-Brook, esmie: As a creative, what stood out for you among the entries?
Meet the Judges Rebecca Saunders, head of development at leading online curated marketplace notonthehighstreet.com is involved in NOTHS’ ‘Pitch-Up’ sessions to find potential partners. Kim Harrup-Brook, graphic designer and founder of Elegant Stationery Made in England or ‘esmie’ started her business from scratch. She sells through iconic store Liberty and understands the challenge of creating a desirable brand and range of products. Sally Newall is editor of IndyBest, the product reviews section of The Independent, and has a great feel for pricing and what consumers want to buy.
Ortie Design
Run by the London Stationery Show, the first-ever LaunchPad competition attracted entries from more than 40 individuals and companies eager to break into the booming UK stationery industry. The panel of three judges had the challenging task of choosing 12 winners, each of which receives a free display space at this year’s London Stationery Show. Read about the winners on the show website or meet them in person at the show. Rebecca Saunders, notonthehighstreet.com: What are the key benefits for the LaunchPad winners?
Visibility and validation; the London Stationery Show is such a fantastic and exciting event in the industry calendar. Getting this recognition at the show will be so important for these brands in getting in front of the relevant buyers and industry contacts. I’m sure the LaunchPad winner area at the show will be a real highlight!
is still ripe for innovation and that there are many creatives out there taking advantage of this. Why is it important to support new talent in stationery?
The standard was extremely high, with great variety across different types of products, ranging from beautiful fashion-led pieces to problemsolving functional items. The standard demonstrates the stationery industry
At notonthehighstreet.com we are passionate about supporting small businesses, and stationery is an important category for us. New talent is often the best source of product innovation and creativity, moving the industry forward and giving customers new reasons to buy. Sometimes it’s hard for new talent to get a ‘big break’ and platforms such as LaunchPad and notonthehighstreet can give newer or smaller businesses that head start for success.
Berjo Creative Ltd
Off Lines
What do you think the standard of the entries says about the industry?
My Pretty Circus Archivia
Foggish
Firstly, the wide variety of products, from handcrafted writing implements to beautifully bound notebooks. It’s great to see so many different skills being explored and practised within the one industry. Secondly, the innovative use of materials, including recycled newspapers for pencils, beautiful leather for a jotter, tweed for a journal… Finally, the winning entries all showed brand awareness; creating a consistent look and feel to a product range, making it unique and instantly recognisable as that brand. They focused on the story behind their products, and their USP, which is key to helping products stand out in the market. And as a business woman?
It is a balancing act to produce something beautiful in design and nature, as well as making it commercial. Often compromises have to be made, but most
importantly without impacting the integrity of the product. The winners were selected not only on the success of the design and execution of the product, but on the fact that the products were deemed to be commercial both in terms of their RRP and the overall presentation. What should the LaunchPad winners take away from this event?
The London Stationery Show is a fantastic platform into the market place. To be surrounded by new and well established stationery brands is always a time for inspiration and reflection, as well as a perfect opportunity to bounce ideas off your peers and to learn from them. Encourage buyers to pass comment on your products, and invite criticism to help develop your product ranges and prepare them for market. Draw on their knowledge and experience. Make as many contacts as possible... you never know who you will meet and what doors might open for you.
Treewise Spots & Stripes
By Mrs Carter
Sally Newell, The Independent: You know what excites your readers. What would they think about the 12 LaunchPad winners?
they might have the same supplier), I was impressed by the range.
I think they’d love the fact that these are up-and-coming designers who aren’t on everyone’s radar, so they can feel in the know about a brand or emerging trends. There’s also great variety on the list – from journals with innovative layouts to pencils that double as spinning tops. Our readers appreciate that stationery doesn’t end with notebooks and pens (but they love those too).
Did you have a personal favourite? Why?
How much diversity did you see in the entries?
How important is it to support new talent in stationery?
We saw a wide range of items and also a few recurring trends. Mindful journals and planners are a ‘thing’ it would seem; it was reassuring to see both notecards, notebooks and pens all geared to fostering a love of writing. While a couple of the journals were similar (we suspected
I thought Treewise’s pencils made from old newspapers were a brilliant and good-value item that would make a great stocking filler for a keen writer - and it taps into the trend for eco-friendly, sustainable products. I’d have liked to have seen the packaging make more of where the pencils came from, though.
Elmo Paperstories
Think Trigg
As someone in a position to champion new brands, I think it’s hugely important and one of the most enjoyable parts of my job. If we don’t do that and everyone just defaults to the same old brands, the world – and our desks – would be a much duller place. David Hayward Design
1 0 S P R I N G // S U M M E R 2 0 1 7
Kim Harrup-Brook, esmie: As a creative, what stood out for you among the entries?
Meet the Judges Rebecca Saunders, head of development at leading online curated marketplace notonthehighstreet.com is involved in NOTHS’ ‘Pitch-Up’ sessions to find potential partners. Kim Harrup-Brook, graphic designer and founder of Elegant Stationery Made in England or ‘esmie’ started her business from scratch. She sells through iconic store Liberty and understands the challenge of creating a desirable brand and range of products. Sally Newall is editor of IndyBest, the product reviews section of The Independent, and has a great feel for pricing and what consumers want to buy.
Ortie Design
Run by the London Stationery Show, the first-ever LaunchPad competition attracted entries from more than 40 individuals and companies eager to break into the booming UK stationery industry. The panel of three judges had the challenging task of choosing 12 winners, each of which receives a free display space at this year’s London Stationery Show. Read about the winners on the show website or meet them in person at the show. Rebecca Saunders, notonthehighstreet.com: What are the key benefits for the LaunchPad winners?
Visibility and validation; the London Stationery Show is such a fantastic and exciting event in the industry calendar. Getting this recognition at the show will be so important for these brands in getting in front of the relevant buyers and industry contacts. I’m sure the LaunchPad winner area at the show will be a real highlight!
is still ripe for innovation and that there are many creatives out there taking advantage of this. Why is it important to support new talent in stationery?
The standard was extremely high, with great variety across different types of products, ranging from beautiful fashion-led pieces to problemsolving functional items. The standard demonstrates the stationery industry
At notonthehighstreet.com we are passionate about supporting small businesses, and stationery is an important category for us. New talent is often the best source of product innovation and creativity, moving the industry forward and giving customers new reasons to buy. Sometimes it’s hard for new talent to get a ‘big break’ and platforms such as LaunchPad and notonthehighstreet can give newer or smaller businesses that head start for success.
Berjo Creative Ltd
Off Lines
What do you think the standard of the entries says about the industry?
My Pretty Circus Archivia
Foggish
Firstly, the wide variety of products, from handcrafted writing implements to beautifully bound notebooks. It’s great to see so many different skills being explored and practised within the one industry. Secondly, the innovative use of materials, including recycled newspapers for pencils, beautiful leather for a jotter, tweed for a journal… Finally, the winning entries all showed brand awareness; creating a consistent look and feel to a product range, making it unique and instantly recognisable as that brand. They focused on the story behind their products, and their USP, which is key to helping products stand out in the market. And as a business woman?
It is a balancing act to produce something beautiful in design and nature, as well as making it commercial. Often compromises have to be made, but most
importantly without impacting the integrity of the product. The winners were selected not only on the success of the design and execution of the product, but on the fact that the products were deemed to be commercial both in terms of their RRP and the overall presentation. What should the LaunchPad winners take away from this event?
The London Stationery Show is a fantastic platform into the market place. To be surrounded by new and well established stationery brands is always a time for inspiration and reflection, as well as a perfect opportunity to bounce ideas off your peers and to learn from them. Encourage buyers to pass comment on your products, and invite criticism to help develop your product ranges and prepare them for market. Draw on their knowledge and experience. Make as many contacts as possible... you never know who you will meet and what doors might open for you.
Treewise Spots & Stripes
By Mrs Carter
Sally Newell, The Independent: You know what excites your readers. What would they think about the 12 LaunchPad winners?
they might have the same supplier), I was impressed by the range.
I think they’d love the fact that these are up-and-coming designers who aren’t on everyone’s radar, so they can feel in the know about a brand or emerging trends. There’s also great variety on the list – from journals with innovative layouts to pencils that double as spinning tops. Our readers appreciate that stationery doesn’t end with notebooks and pens (but they love those too).
Did you have a personal favourite? Why?
How much diversity did you see in the entries?
How important is it to support new talent in stationery?
We saw a wide range of items and also a few recurring trends. Mindful journals and planners are a ‘thing’ it would seem; it was reassuring to see both notecards, notebooks and pens all geared to fostering a love of writing. While a couple of the journals were similar (we suspected
I thought Treewise’s pencils made from old newspapers were a brilliant and good-value item that would make a great stocking filler for a keen writer - and it taps into the trend for eco-friendly, sustainable products. I’d have liked to have seen the packaging make more of where the pencils came from, though.
Elmo Paperstories
Think Trigg
As someone in a position to champion new brands, I think it’s hugely important and one of the most enjoyable parts of my job. If we don’t do that and everyone just defaults to the same old brands, the world – and our desks – would be a much duller place. David Hayward Design
1 0 S P R I N G // S U M M E R 2 0 1 7
YOUR INDUS NEEDS TRY YOU! G
ET IN F OF MIL RONT OF STA LIONS TIO ADDIC NERY TS!
CALLING ALL STATIONERY BRANDS AND RETAILERS. DON’T MISS OUT ON BEING PART OF THE BIGGEST CONSUMER STATIONERY CAMPAIGN IN 2017... You will join the headline grabbing suppliers and retailers already signed up and get your brand in front of millions of stationery addicts.
Join these retailers in supporting National Stationery Week: A Gift from the Gods • Amazon • Axminster Printing • A-Z Stationers • Bentalls Kingston • BySavvy Calliope Gifts • Cartolibreria Fagnola • Cartridge People • Cartridge Shop • Castlegate Stationery Arts & Toys Chamberlain Plastics International Designs • Cowling & Wilcox • Creoly • Early Years Resources ERS Office Supplies • Euroffice • Executive Pens Direct • Fabriano Boutique • Got2Jot • Graphique de France Hi Street • Inkpact • Irdium Kendal • Jespers Pen Shop • John Lewis • London Graphic Centre • Lucky Hands Mannin Group • Marple Stationery Supplies • Miss Magpie Fashion Spy • Newmans • Nicely Noted notonthehighstreet.com • Office Outlet • Office Saver • Origami & Feast • Paper Ducks • Paper Tiger • Paperchase Pen Chalet • Pen Fax • Pen Pals • PenFro Stationery Supplies • Pocket Notebooks • Rebecca Kathryn • Rooi Ryman Stationery • Santoro • Smiggle • Southfield Craft & Stationery • Stationery UK • Swallow Office Supplies Tattyhead The Country House Gift Company • The Mark Stationery • The Pen Company • The Pen Shop • The Writing Room Toasted Crumpet • USave Business • White & Mcleod • WHSmith • Zizzoo Office Supplies & Solutions
DON’T EMAIL IT, WRITE IT! Now in its sixth year, National Stationery Week is your chance to boost sales by sharing the message, and the hashtag, that #writingmatters THIS MUCH-LOVED annual event, which runs from 24-30 April and includes World Stationery Day on 26 April, aims to celebrate writing by hand. It encourages people all over the world to talk about and share their favourite stationery with other fans, and to send more letters and cards. National Stationery Week captures the imaginations of consumers through retailers, dealers, suppliers, schools, offices and the media in an unprecedented way. The National Stationery Week team is working on a number of initiatives to provide opportunities for boosting sales and growing brand awareness, including a Best Stationery Display competition. This will see one lucky retailer (and three runners-up) win hundreds of pounds’ worth of stock from NSW sponsors, for the most creative display using official POS material. When Calliope Gifts in Dorking created a special window display using POS materials from the NSW team, it saw a sales increase of 111 per cent during National Stationery Week 2016. There’s still time to join in and benefit from its profile-raising platform for Calliope Gifts window display
Official partners to date:
To get involved email dan@smallmanmedia.com Further info is available at nationalstationeryweek.com
1 2 S P R I N G // S U M M E R 2 0 1 7
Official Partners:
Official Sponsors, Partners and Official Retailers. Tim Willoughby, COO of Ocean Media Group, which organises the initiative, says: “This is an exciting opportunity for brands to capture the imagination of consumers and retailers, and now is the perfect time to get involved. The campaign is multifaceted and marks an ideal opportunity to present to B2C and B2B audiences, whilst getting involved in some exciting, fun and varied events. Support your industry and help it flourish in 2017.” The NSW team commissioned a YouGov study which showed 92 per cent of adults think that writing by hand is important, and 97 per cent think it is important for children to be taught to write by hand. It’s clearly more relevant than ever to promote this message. This was evident in last year’s successful campaign, which saw National Stationery Week achieve coverage reaching 65 million people across 180 titles. Its social media campaign reached more than 45 million, with mentions from top retailers Paperchase and stationery addict Sarah Millican. Waterstones’ managing director James Daunt, TV presenter Lorraine Kelly and BBC Radio 2 star Jeremy Vine all sparked important debates about the future of handwriting in schools, giving national recognition to the campaign. Nicola Shepherd, trade marketing director for Sheaffer, which has sponsored the campaign every year since the first NSW in 2011, said: “We never hesitate to sponsor National Stationery Week and we continually see a huge return on our investment. The campaign continues to yield results and grow year-on-year. We’re proud to have been involved since the beginning.” With a social media community of 20,000 stationery fans, what are you waiting for? Get your brand front and centre now!
How to get the most out of National Stationery Week 2 Become an official sponsor, partner or
retailer. Go to nationalstationeryweek. com to find out how.
2 Register as an Official Retailer on the
NSW website to receive a POS pack and Official Retailer logo. It’s free!
2 Use the National Stationery Week logo
in advertising and promotional material.
2 Run competitions in store and online.
Promote them to your customers and the media.
2 Official Retailers can enter our Best
Stationery Display competition for the chance to win stock from our sponsors! Visit the NSW website for details.
2 Use the campaign hashtags on Twitter
and Instagram #natstatweek #writingmatters #lovestationery
2 Get involved with 7 Days of
Stationery! There’s something for all stationery addicts every day of National Stationery Week!
You’re never too young to start writing letters, as nine-year-old Toby Little proved when he asked National Stationery Week to help him find contacts in the 29 countries still missing from his address book. The first letter Toby wrote from his home in Sheffield was to Volcano, Hawaii, in 2013 when he was just five. Since then he has written and sent more than 1000 letters around the world. Toby is looking for names and addresses from the following countries: Angola, Armenia, Burma (Myanmar), Burundi, Central African Republic, Cuba, El Salvador and Equatorial Guinea. If you can help him, contact dan@smallmanmedia.com.
S P R I N G // S U M M E R 2 0 1 7 1 3
YOUR INDUS NEEDS TRY YOU! G
ET IN F OF MIL RONT OF STA LIONS TIO ADDIC NERY TS!
CALLING ALL STATIONERY BRANDS AND RETAILERS. DON’T MISS OUT ON BEING PART OF THE BIGGEST CONSUMER STATIONERY CAMPAIGN IN 2017... You will join the headline grabbing suppliers and retailers already signed up and get your brand in front of millions of stationery addicts.
Join these retailers in supporting National Stationery Week: A Gift from the Gods • Amazon • Axminster Printing • A-Z Stationers • Bentalls Kingston • BySavvy Calliope Gifts • Cartolibreria Fagnola • Cartridge People • Cartridge Shop • Castlegate Stationery Arts & Toys Chamberlain Plastics International Designs • Cowling & Wilcox • Creoly • Early Years Resources ERS Office Supplies • Euroffice • Executive Pens Direct • Fabriano Boutique • Got2Jot • Graphique de France Hi Street • Inkpact • Irdium Kendal • Jespers Pen Shop • John Lewis • London Graphic Centre • Lucky Hands Mannin Group • Marple Stationery Supplies • Miss Magpie Fashion Spy • Newmans • Nicely Noted notonthehighstreet.com • Office Outlet • Office Saver • Origami & Feast • Paper Ducks • Paper Tiger • Paperchase Pen Chalet • Pen Fax • Pen Pals • PenFro Stationery Supplies • Pocket Notebooks • Rebecca Kathryn • Rooi Ryman Stationery • Santoro • Smiggle • Southfield Craft & Stationery • Stationery UK • Swallow Office Supplies Tattyhead The Country House Gift Company • The Mark Stationery • The Pen Company • The Pen Shop • The Writing Room Toasted Crumpet • USave Business • White & Mcleod • WHSmith • Zizzoo Office Supplies & Solutions
DON’T EMAIL IT, WRITE IT! Now in its sixth year, National Stationery Week is your chance to boost sales by sharing the message, and the hashtag, that #writingmatters THIS MUCH-LOVED annual event, which runs from 24-30 April and includes World Stationery Day on 26 April, aims to celebrate writing by hand. It encourages people all over the world to talk about and share their favourite stationery with other fans, and to send more letters and cards. National Stationery Week captures the imaginations of consumers through retailers, dealers, suppliers, schools, offices and the media in an unprecedented way. The National Stationery Week team is working on a number of initiatives to provide opportunities for boosting sales and growing brand awareness, including a Best Stationery Display competition. This will see one lucky retailer (and three runners-up) win hundreds of pounds’ worth of stock from NSW sponsors, for the most creative display using official POS material. When Calliope Gifts in Dorking created a special window display using POS materials from the NSW team, it saw a sales increase of 111 per cent during National Stationery Week 2016. There’s still time to join in and benefit from its profile-raising platform for Calliope Gifts window display
Official partners to date:
To get involved email dan@smallmanmedia.com Further info is available at nationalstationeryweek.com
1 2 S P R I N G // S U M M E R 2 0 1 7
Official Partners:
Official Sponsors, Partners and Official Retailers. Tim Willoughby, COO of Ocean Media Group, which organises the initiative, says: “This is an exciting opportunity for brands to capture the imagination of consumers and retailers, and now is the perfect time to get involved. The campaign is multifaceted and marks an ideal opportunity to present to B2C and B2B audiences, whilst getting involved in some exciting, fun and varied events. Support your industry and help it flourish in 2017.” The NSW team commissioned a YouGov study which showed 92 per cent of adults think that writing by hand is important, and 97 per cent think it is important for children to be taught to write by hand. It’s clearly more relevant than ever to promote this message. This was evident in last year’s successful campaign, which saw National Stationery Week achieve coverage reaching 65 million people across 180 titles. Its social media campaign reached more than 45 million, with mentions from top retailers Paperchase and stationery addict Sarah Millican. Waterstones’ managing director James Daunt, TV presenter Lorraine Kelly and BBC Radio 2 star Jeremy Vine all sparked important debates about the future of handwriting in schools, giving national recognition to the campaign. Nicola Shepherd, trade marketing director for Sheaffer, which has sponsored the campaign every year since the first NSW in 2011, said: “We never hesitate to sponsor National Stationery Week and we continually see a huge return on our investment. The campaign continues to yield results and grow year-on-year. We’re proud to have been involved since the beginning.” With a social media community of 20,000 stationery fans, what are you waiting for? Get your brand front and centre now!
How to get the most out of National Stationery Week 2 Become an official sponsor, partner or
retailer. Go to nationalstationeryweek. com to find out how.
2 Register as an Official Retailer on the
NSW website to receive a POS pack and Official Retailer logo. It’s free!
2 Use the National Stationery Week logo
in advertising and promotional material.
2 Run competitions in store and online.
Promote them to your customers and the media.
2 Official Retailers can enter our Best
Stationery Display competition for the chance to win stock from our sponsors! Visit the NSW website for details.
2 Use the campaign hashtags on Twitter
and Instagram #natstatweek #writingmatters #lovestationery
2 Get involved with 7 Days of
Stationery! There’s something for all stationery addicts every day of National Stationery Week!
You’re never too young to start writing letters, as nine-year-old Toby Little proved when he asked National Stationery Week to help him find contacts in the 29 countries still missing from his address book. The first letter Toby wrote from his home in Sheffield was to Volcano, Hawaii, in 2013 when he was just five. Since then he has written and sent more than 1000 letters around the world. Toby is looking for names and addresses from the following countries: Angola, Armenia, Burma (Myanmar), Burundi, Central African Republic, Cuba, El Salvador and Equatorial Guinea. If you can help him, contact dan@smallmanmedia.com.
S P R I N G // S U M M E R 2 0 1 7 1 3
STAND M620
STATIONERY GOES GLOBAL Flying Tiger, Hedgehog pencil holder
With ever-increasing numbers of international stationery stores on British high streets, CHARLOTTE KEMP, editor of Femail Magazine at the Daily Mail, asks what keeps the Smiggles and kikki.Ks of the world flocking to the UK? FROM SMIGGLE, with its vibrant, eye-catching designs which have fast become a classroom status symbol, to Fabriano Boutique, where lessons in calligraphy and origami frequently sell out, the appetite for international stationery brands shows no sign of abating. Australian stationery chain Smiggle’s expansion on the British High Street has been particularly dramatic, with a roll out of 90 stores to date and more in the pipeline. But it is far from the only international brand targeting customers over here. What these newcomers offer across the board is a distinctive in-store experience as
well as a strong design ethos, be it the bright colours of Smiggle or the Danish humour at Flying Tiger. Typo, another Australian import, centres stationery at the heart of a quirky, affordable lifestyle brand, with tech accessories and home office products on offer alongside novelty pencil cases, pens, scrapbooking and craft. To enter at the luxury end of the UK market, Italian brand Fabriano Boutique and Swedish kikki.K focused first on flagship stores in central London. While developing an online presence, they both made sure their stores became cult stationery destinations with stylish interiors
designed to reinforce the brand image. Targeted publicity and social media also helped build the brands. Kikki.K has since branched out with a store in Guildford and a Little Boutique in Birmingham, as well as other pop-ups and a concession in Fortnum & Mason. Fabriano Boutique also has plans for expansion, both in terms of its own stores but also through wholesale, selling to top department stores and concept stores. Far from Brexit casting a shadow, it seems that international brands have every intention of staying and developing their brands, as these interviews reveal…
Richard Boyd, managing director of Flying Tiger What attracted you to the UK High Street?
We have seen that the UK customer loves our stores! Whilst the UK high street is tough and highly competitive, it is a sophisticated and curious market that seeks and tries out new ideas and experiences – perfect for Flying Tiger. We currently have 84 stores here. Who is your target market?
The core of our customer base are what we like to call ‘Playful Explorers’ who make up just under 60 per cent of our customer base. They are mainly younger women who live in the city or suburbs, and they love to visit our stores primarily to see interesting and exciting new products that they may not necessarily need. Our Office department is within our top three selling sections and has been going from strength to strength due to the nature of our
1 4 S P R I N G // S U M M E R 2 0 1 7
unconventional, quirky stationery lines, which change at least four times a year to reflect the changing seasons and trends. Is stationery part of the home offer or for gifting or both?
Our office products consist of small to medium stationery items to larger office items such as bins, small shelves, desk lamps and quirky shaped chalk boards which cater for home and gifting. Many of our quirkier stationery product lines are purchased as gifts.
Flying Tiger’s design aesthetic?
Danish, quirky, colourful, relevant, simple. Has Britain’s decision to leave the EU affected the market?
It has affected the pound and that affects our purchase prices and margin but our customers remain robust and attracted to our prices. Do you have plans to continue expansion in the UK?
Yes, absolutely. We still have a big opportunity in the north of England where we are under-represented. Best sellers in stationery?
Currently our colour and wood clip boards, colourful faux leather notebooks, A1-sized world maps, lollipop-design and heart-shaped pencils and a colourful fabric-covered notebook with pom-pom page marker. Flying Tiger, A4 folders for paper
S P R I N G // S U M M E R 2 0 1 7 1 5
STAND M620
STATIONERY GOES GLOBAL Flying Tiger, Hedgehog pencil holder
With ever-increasing numbers of international stationery stores on British high streets, CHARLOTTE KEMP, editor of Femail Magazine at the Daily Mail, asks what keeps the Smiggles and kikki.Ks of the world flocking to the UK? FROM SMIGGLE, with its vibrant, eye-catching designs which have fast become a classroom status symbol, to Fabriano Boutique, where lessons in calligraphy and origami frequently sell out, the appetite for international stationery brands shows no sign of abating. Australian stationery chain Smiggle’s expansion on the British High Street has been particularly dramatic, with a roll out of 90 stores to date and more in the pipeline. But it is far from the only international brand targeting customers over here. What these newcomers offer across the board is a distinctive in-store experience as
well as a strong design ethos, be it the bright colours of Smiggle or the Danish humour at Flying Tiger. Typo, another Australian import, centres stationery at the heart of a quirky, affordable lifestyle brand, with tech accessories and home office products on offer alongside novelty pencil cases, pens, scrapbooking and craft. To enter at the luxury end of the UK market, Italian brand Fabriano Boutique and Swedish kikki.K focused first on flagship stores in central London. While developing an online presence, they both made sure their stores became cult stationery destinations with stylish interiors
designed to reinforce the brand image. Targeted publicity and social media also helped build the brands. Kikki.K has since branched out with a store in Guildford and a Little Boutique in Birmingham, as well as other pop-ups and a concession in Fortnum & Mason. Fabriano Boutique also has plans for expansion, both in terms of its own stores but also through wholesale, selling to top department stores and concept stores. Far from Brexit casting a shadow, it seems that international brands have every intention of staying and developing their brands, as these interviews reveal…
Richard Boyd, managing director of Flying Tiger What attracted you to the UK High Street?
We have seen that the UK customer loves our stores! Whilst the UK high street is tough and highly competitive, it is a sophisticated and curious market that seeks and tries out new ideas and experiences – perfect for Flying Tiger. We currently have 84 stores here. Who is your target market?
The core of our customer base are what we like to call ‘Playful Explorers’ who make up just under 60 per cent of our customer base. They are mainly younger women who live in the city or suburbs, and they love to visit our stores primarily to see interesting and exciting new products that they may not necessarily need. Our Office department is within our top three selling sections and has been going from strength to strength due to the nature of our
1 4 S P R I N G // S U M M E R 2 0 1 7
unconventional, quirky stationery lines, which change at least four times a year to reflect the changing seasons and trends. Is stationery part of the home offer or for gifting or both?
Our office products consist of small to medium stationery items to larger office items such as bins, small shelves, desk lamps and quirky shaped chalk boards which cater for home and gifting. Many of our quirkier stationery product lines are purchased as gifts.
Flying Tiger’s design aesthetic?
Danish, quirky, colourful, relevant, simple. Has Britain’s decision to leave the EU affected the market?
It has affected the pound and that affects our purchase prices and margin but our customers remain robust and attracted to our prices. Do you have plans to continue expansion in the UK?
Yes, absolutely. We still have a big opportunity in the north of England where we are under-represented. Best sellers in stationery?
Currently our colour and wood clip boards, colourful faux leather notebooks, A1-sized world maps, lollipop-design and heart-shaped pencils and a colourful fabric-covered notebook with pom-pom page marker. Flying Tiger, A4 folders for paper
S P R I N G // S U M M E R 2 0 1 7 1 5
Claudio Dall’Era, general manager, Fabriano Boutique What attracted you to the UK High Street?
The UK market is one of the most interesting in the stationery and gifts industry. It’s a market with a very long history which values tradition but at the same time is open to new design and really appreciates quality. Our mission is to bring craftsmanship and heritage with a twist of colour to the UK and we strongly believe we can’t pursue this without our own stores. What did you look for in a store location?
London itself attracted us as it is a vibrant and trendy spot where we’re sure our customers are shopping. Are there plans to open other UK stores/concessions?
There are plans for both stores and concessions at the most representative department stores. Developing the wholesale side - our customers also shop
in top department stores and concept stores such as Conran and Fortnum & Mason - perfectly matches with our strategy of bringing our product to market. In addition, as per our history as manufacturers, we’re also targeting the b2b market offering Fabriano tailor-made products. Who is your target market?
Fabriano Boutique is for people who love quality, craftsmanship, heritage and colour. It’s no longer just about notebooks; it’s a lifestyle brand. In a fast-paced world, we offer customers the chance to take time to learn unique techniques such as calligraphy by running classes. Fabriano Boutique, multicoloured folder
Fabriano Boutique, multifunctional elastic band Fabriano Boutique’s design aesthetic?
Colour, heritage, being environmentally friendly (acid- and chlorine-free paper; FSC paper and our brand new collection of crueltyfree backpacks and folding pencil case made with wood) and luxury at an affordable price. Has Britain’s decision to leave the EU affected the market?
So far I’d say that the weaker GBP drove many tourists back to the UK and it has been positive for our store.
John Cheston, managing director, Smiggle How many Smiggle stores in the UK currently?
We have over 90 stores in the UK now, with more in the pipeline. What attracted Smiggle to the British High Street?
The UK market, which is very similar to Australia, clearly has the appetite for Smiggle. We believed it was crying out for a brand with our product range, quality, price point and in-store experience.
value and innovation. Designs are refreshed monthly to make each trip to Smiggle exciting. Are online Smiggle sales growing in the UK too?
Our shops are very much about the in-store experience where customers can play with our interactive products, but we believe it’s all about how you co-exist with online, offering customers the convenience of shopping when (and however) it suits them.
Who is your target market?
Smiggle, Light up shimmer book safe
1 6 S P R I N G // S U M M E R 2 0 1 7
We know Smigglers of all ages! But the majority are between 7 and 14.
Has Britain’s decision to leave the EU affected the market?
Smiggle’s design aesthetic?
People will always want to treat their kids so we have not noticed any impact on consumer confidence.
The brand’s products are focused on bold colour, quirky graphics, good
Smiggle, Scented BFF shimmer slapband
S P R I N G // S U M M E R 2 0 1 7 1 7
Claudio Dall’Era, general manager, Fabriano Boutique What attracted you to the UK High Street?
The UK market is one of the most interesting in the stationery and gifts industry. It’s a market with a very long history which values tradition but at the same time is open to new design and really appreciates quality. Our mission is to bring craftsmanship and heritage with a twist of colour to the UK and we strongly believe we can’t pursue this without our own stores. What did you look for in a store location?
London itself attracted us as it is a vibrant and trendy spot where we’re sure our customers are shopping. Are there plans to open other UK stores/concessions?
There are plans for both stores and concessions at the most representative department stores. Developing the wholesale side - our customers also shop
in top department stores and concept stores such as Conran and Fortnum & Mason - perfectly matches with our strategy of bringing our product to market. In addition, as per our history as manufacturers, we’re also targeting the b2b market offering Fabriano tailor-made products. Who is your target market?
Fabriano Boutique is for people who love quality, craftsmanship, heritage and colour. It’s no longer just about notebooks; it’s a lifestyle brand. In a fast-paced world, we offer customers the chance to take time to learn unique techniques such as calligraphy by running classes. Fabriano Boutique, multicoloured folder
Fabriano Boutique, multifunctional elastic band Fabriano Boutique’s design aesthetic?
Colour, heritage, being environmentally friendly (acid- and chlorine-free paper; FSC paper and our brand new collection of crueltyfree backpacks and folding pencil case made with wood) and luxury at an affordable price. Has Britain’s decision to leave the EU affected the market?
So far I’d say that the weaker GBP drove many tourists back to the UK and it has been positive for our store.
John Cheston, managing director, Smiggle How many Smiggle stores in the UK currently?
We have over 90 stores in the UK now, with more in the pipeline. What attracted Smiggle to the British High Street?
The UK market, which is very similar to Australia, clearly has the appetite for Smiggle. We believed it was crying out for a brand with our product range, quality, price point and in-store experience.
value and innovation. Designs are refreshed monthly to make each trip to Smiggle exciting. Are online Smiggle sales growing in the UK too?
Our shops are very much about the in-store experience where customers can play with our interactive products, but we believe it’s all about how you co-exist with online, offering customers the convenience of shopping when (and however) it suits them.
Who is your target market?
Smiggle, Light up shimmer book safe
1 6 S P R I N G // S U M M E R 2 0 1 7
We know Smigglers of all ages! But the majority are between 7 and 14.
Has Britain’s decision to leave the EU affected the market?
Smiggle’s design aesthetic?
People will always want to treat their kids so we have not noticed any impact on consumer confidence.
The brand’s products are focused on bold colour, quirky graphics, good
Smiggle, Scented BFF shimmer slapband
S P R I N G // S U M M E R 2 0 1 7 1 7
SHOW PREVIEW
ALL SORTS OF NEW FOR THE LONDON STATIONERY SHOW 2017
With new owners, new initiatives and its biggest line-up to date of leading UK and overseas writing and paper brands and suppliers, the 2017 London Stationery Show is on track for its seventh successful year of growth. GIFT, GREETING and lifestyle retailers and stationers have lots to see at this year’s event – a two-day stationery extravaganza packed with a fantastic mix of suppliers and brands from around the world offering a huge selection of paper and writing products. The combination of top brands and suppliers such as AT Cross/Sheaffer, Leuchtturm1917 (celebrating its centenary), Lamy, Mustard, Pyramid, Legami, Portico Designs, NPW, ExaClair, Flame Tree Publishing, Museums & Galleries, Pomegranate, and new entrants to the UK market
from Europe and beyond, make it the ideal event to get a speedy overview of what’s hot in stationery and discover what consumers will be looking for in the run up to Christmas and into 2018. New show director Tim Willoughby, COO of Ocean Media, says “Verdict Retail has predicted that the UK stationery market will increase by some £49 million over the next five years. Most of this growth will be driven by increased ranges, more design-led products and stationery being given as gifts – the London Stationery Show is the place to stock up!”
New initiatives for the London Stationery Show: Craft Business Creative Hub The new ‘Craft Business Creative Hub’, sponsored by leading craft title Craft Business, will run workshops to inspire retail buyers to add a little theatre to their stores. Exhibitors and craft experts will share their ideas for simple demonstrations and workshops – from calligraphy to paper art and present wrapping. Petra Silvant, the top Caran D’Ache demonstrator, will visit from Switzerland to run workshops in the Creative Hub and on the Jakar stand. LaunchPad competition winners display The first ‘LaunchPad’ competition to find new designers and suppliers to the UK stationery market saw 12 winners chosen by our three judges, Rebecca Saunders, of notonthehighstreet.com, Kim Harrup-Brook, of ‘esmie’ and Sally Newall, editor of IndyBest. Our 12 winners are coming from Germany, Gibraltar, Dubai, France, Cheltenham, Cheshire and London to take part. Bigger seminar programme Visitors can attend seminars from trend forecaster Phil Pond of Scarlet Opus, receive social media advice from star bloggers Laura Seaton (@TiredMummyofTwo, @BlogOnUK)
and Tanya Barrow (@mummybarrow) who have more than 25,000 followers between them. The Stationery Show Awards The Stationery Show Awards are a key reason to visit the London Stationery Show. Situated at the entrance to the show and featuring all new product, the display of entries offers an instant overview of new styles and products from across the sector. The judges are Henri Davies (chair of the Awards, and independent retail advisor), Lindsey Kleinlercher (Between the Lines) Mary Wright (Spotlight Stationery), Sarah Turner (WHSmith), Charlotte McCarthy (John Lewis) and Judy Bendall (Blenheim Palace). Look out for new product category: Arts & Crafts. The Giftware Association joins the line up “Stationery is a growing part of the gifting market, and we’re delighted to be supporting this initiative,” says Giftware Association chief executive Sarah Ward. “We will be encouraging our members, both on the supply and retail front, to take this opportunity to review their product offers and think about how stationery-led gifts might work for them.”
OPEN TUESDAY 25 APRIL 9.30AM-5PM WEDNESDAY 26 APRIL 9.30AM-4PM
S P R I N G // S U M M E R 2 0 1 7 1 9
SHOW PREVIEW
ALL SORTS OF NEW FOR THE LONDON STATIONERY SHOW 2017
With new owners, new initiatives and its biggest line-up to date of leading UK and overseas writing and paper brands and suppliers, the 2017 London Stationery Show is on track for its seventh successful year of growth. GIFT, GREETING and lifestyle retailers and stationers have lots to see at this year’s event – a two-day stationery extravaganza packed with a fantastic mix of suppliers and brands from around the world offering a huge selection of paper and writing products. The combination of top brands and suppliers such as AT Cross/Sheaffer, Leuchtturm1917 (celebrating its centenary), Lamy, Mustard, Pyramid, Legami, Portico Designs, NPW, ExaClair, Flame Tree Publishing, Museums & Galleries, Pomegranate, and new entrants to the UK market
from Europe and beyond, make it the ideal event to get a speedy overview of what’s hot in stationery and discover what consumers will be looking for in the run up to Christmas and into 2018. New show director Tim Willoughby, COO of Ocean Media, says “Verdict Retail has predicted that the UK stationery market will increase by some £49 million over the next five years. Most of this growth will be driven by increased ranges, more design-led products and stationery being given as gifts – the London Stationery Show is the place to stock up!”
New initiatives for the London Stationery Show: Craft Business Creative Hub The new ‘Craft Business Creative Hub’, sponsored by leading craft title Craft Business, will run workshops to inspire retail buyers to add a little theatre to their stores. Exhibitors and craft experts will share their ideas for simple demonstrations and workshops – from calligraphy to paper art and present wrapping. Petra Silvant, the top Caran D’Ache demonstrator, will visit from Switzerland to run workshops in the Creative Hub and on the Jakar stand. LaunchPad competition winners display The first ‘LaunchPad’ competition to find new designers and suppliers to the UK stationery market saw 12 winners chosen by our three judges, Rebecca Saunders, of notonthehighstreet.com, Kim Harrup-Brook, of ‘esmie’ and Sally Newall, editor of IndyBest. Our 12 winners are coming from Germany, Gibraltar, Dubai, France, Cheltenham, Cheshire and London to take part. Bigger seminar programme Visitors can attend seminars from trend forecaster Phil Pond of Scarlet Opus, receive social media advice from star bloggers Laura Seaton (@TiredMummyofTwo, @BlogOnUK)
and Tanya Barrow (@mummybarrow) who have more than 25,000 followers between them. The Stationery Show Awards The Stationery Show Awards are a key reason to visit the London Stationery Show. Situated at the entrance to the show and featuring all new product, the display of entries offers an instant overview of new styles and products from across the sector. The judges are Henri Davies (chair of the Awards, and independent retail advisor), Lindsey Kleinlercher (Between the Lines) Mary Wright (Spotlight Stationery), Sarah Turner (WHSmith), Charlotte McCarthy (John Lewis) and Judy Bendall (Blenheim Palace). Look out for new product category: Arts & Crafts. The Giftware Association joins the line up “Stationery is a growing part of the gifting market, and we’re delighted to be supporting this initiative,” says Giftware Association chief executive Sarah Ward. “We will be encouraging our members, both on the supply and retail front, to take this opportunity to review their product offers and think about how stationery-led gifts might work for them.”
OPEN TUESDAY 25 APRIL 9.30AM-5PM WEDNESDAY 26 APRIL 9.30AM-4PM
S P R I N G // S U M M E R 2 0 1 7 1 9
100/400 MARKERS 3D STYLER 3D PRINTING PEN A GIFT FROM THE GODS ABRAMS & CHRONICLE BOOKS ACAD-PAD ACRYLISTA ALICE SCOTT ALJAVA AMBAR - PASSION AMODEX AMODEX ANDY WARHOL ANTALIS ARCHIVIA ARTBOX ARTGECKO ARTO A T CROSS BALL PENTEL BASILDON BOND BERJO CREATIVE BESTAR BIMOJI BIMOJI CAMBIO BLACKWING BLAKE BLOX STATIONERY BNB LINENPAPER BOMBATA BONG UK BOSTIK BOXCLEVER PRESS BOXHOUSE PUBLISHING BRAUSE BRITISH LIBRARY BRITISH MUSEUM BROWNTROUT PUBLISHERS BRUCE DOUGLAS MARKETING BUG ART BUNTBOX BUSY B BUTTERICK BY MRS CARTER C JOSEF LAMY CAMPAP CAPLESS CARAN D’ACHE CAROLYN CARTER CASTELLI CATH KIDSTON CATHEDRAL PRODUCTS (UK) CATHIAN LEATHER GOODS CENTROPEN CZ CENTRUM CHAMBERLAIN PLASTICS CHARFLEET BOOK BINDERY CHASE AND WONDER CHEE WAH CHRISTIAN LACROIX PARIS CLAIREFONTAINE CLEAN COLOUR REAL BRUSH
M728 M725 G124 M616 M515 M738 M616/M615 M617 M349 M720 M617 M616 G102 GL843 M700 M408/M521 M329 M730 M507 M320 GL832 M743 M738 M738 M528 M505 M607 M748 M421 M320 M449 M441 M441 M501 M322 M322 M621 M640 M629 M610 M631 M735 GL834 M630 M329 M728 M620 M615 M538 G100 M415 M340 M331 M305 G205 M402 M529 M329 M616 M501 M738
2 0 S P R I N G // S U M M E R 2 0 1 7
EXHIBITORS, BRANDS AND LICENSES
EXHIBITORS, BRANDS AND LICENSES
BRANDS AND LICENSES
BRANDS AND LICENSES
COLLIER CAMPBELL COLLINS DEBDEN COLMAN GROUP COLOUR THERAPY COLOURING BOOKS CONCEPT CONKLIN CONNECT CONQUEROR CORRETTO CRYSTOW PAINTING DAIRY DIARY DATA DATADAY DAVID HAYWARD DAYCRAFT DC COMICS DECOPATCH DIAMOND PLUS DIPLOMAT DISNEY DKL MARKETING DODO PAD E4MA DESIGN EAGLEMOSS EASTWEST (EUROPE) EASYNOTE ECO-ECO STATIONERY EDDING EGGNOGG ELMO PAPERSTORIES ENERGEL ENID BLYTON THE FAMOUS FIVE ENVECO ENVELOPES ESPOSTI ESSENTIALS EUROPA EXACLAIR EXACOMPTA FABER-CASTELL FABRIANO FABRIC FUN FACTIS FIMA STATIONERY FIORELLO FISHER SPACE PEN FLAME TREE PUBLISHING FOGGISH FOREVER COLLECTIBLES FOX & LARK FRANCIEN VAN WESTERINGS FUTURE MAKE 3D PRINTING PEN GALISON GAME OF THRONES GANSAI TAMBI GBA PEN GENIE GMBH GMC DISTRIBUTION GO STATIONERY GRAND
NEW EXHIBITORS M615 M641 M722 M700 G100 G211 M421 M321 G102 M649 M706 G226 G102 M402 GL849 M715 M330 M501 M305 M421 M330 G221 M515 G121 G226 M629 M700 M650 M540 M521 GL844 M507 M322 M305 G219 M711 M640 M501 M501 M501 M521 M701 M507 M303 M343 M649 M617 M531 GL833 M539 M629 M629 M725 M616 M330 M738 M617 M405 M428 M401 M649
EXHIBITORS
GRAPHGEAR GUILDHALL HAINENKO HAMILTON WRITING INSTRUMENTS HAPPILY EVER PAPER HARDIE GRANT UK HATO PRESS HELIX OXFORD HERBIN HIGHTIDE HINDUSTAN PENCILS HISTORYSTORE HK TRADING HOUSE OF HACKNEY HOWARD ROBINSON SELFIES HP HYBRID GEL IBOMB ICON ICONIC DESIGN IDERAMA IMAGE INTELLIGENT RETAIL JAKAR INTERNATIONAL JANNEKE BRINKMAN JBC - JOSE BORDA JET TEC JIFFY J.K. ROWLINGS WIZARDING WORLD JPT EUROPE KACHIRI KARTOS KAWECO KEMERBURGAZ KEVRON PLASTICS KHIEN’S STUDIO KING JIM KNOCK KNOCK KODAK KOH-I-NOOR KOKO KURETAKE KW TRADE LALO LAMY LAURA ASHLEY LAURA STODDART LEATHERSMITH OF LONDON LEGAMI LEGO LETS HAVE FUN LEUCHTTURM1917 LEVENT OFSET/LECOLOR LILY & VAL LIME STATIONERY & ART LONDON UNDERGROUND LOQI LOTTA JANSDOTTER LOVI LSM LUCAS FILM
M507 M501 G203 G123 M528 G100 G100 M506 M501 M528 G118 M325 M740 G100 M629 G102 M507 M715 G211 M528 M501 G102 M321 M620 M629 M745 M725 G102 M330 M606 M507 M731 M520 M648 M346 G117 M606 M616 M725 M421 M629 M738 M649 M501 M630 M615 M635 M402 M421 M330 M343 M400 M337 M615 M421 M322 M521 G100 M300 M406 M330
LUCKIES OF LONDON LULU GUINNESS LUXOR UK M&G MAGNETIPS MAKE CREATE PTY MAKENOTES - MJB DESIGN MAKENOTES MANUSCRIPT PEN MAPED HELIX MARKER MARIMEKKO MARK’S TOKYO MARUMAN MARVEL MATTEL MAXIFLO MICRO CORRECT MI-DOODLE (IMSPIRED) MIDORI JAPAN MIGHTY BRIGHT MILAN MINIONS MONTEVERDE MOOMIN MT MASKING TAPE MUM’S OFFICE MUNKI NOTES MUSEUMS & GALLERIES MUSTARD MY LITTLE PONY MY PRETTY CIRCUS NATIONAL RAILWAY MUSEUM NATIONAL HANDWRITING ASSOCIATION NATIONAL HISTORY MUSEUM NAVA NAVIGATOR NEW GUARDIAN NEWELL BRANDS NOODOLL NOTABLE DESIGNS NPW NUCO INTERNATIONAL OFF LINES OOLY OPUS UK ORGANISED MUM ORIGIN ONE ORTIE DESIGN PADBLOCKS PANGO PANTONE PAPER MATE PAPER REPUBLIC PARKER PCC IMPORTS PEARL COLORS PEN AGAIN PENTEL (STATIONERY) PENTEL ARTS
NEW EXHIBITORS M516 G100 M407 M331 M521 G108 G109 G109 M315 M506 M750 M616 M618 M606 M330 M506 M507 M507 G231 M528 M715 M303 M330 M421 M300/M322 M521 M607 M305 M448 M416 M330 GL836 M322 GL962 G100 M521 M701 M320 M422/M429 M618 M528 M420 M701 M839 G103 M749 M441 G115 GL838 M537 M629 M616 M422 M747 M429 M331 M738 M617 M507 M507
EXHIBITORS
PETRA BOASE G225 PIERRE CARDIN G202 PILOT PEN CO M728 PINK ELEPHANT M629 PLUS FABRIC M320 POLAR PEN G111 POMEGRANATE EUROPE M339 PORTICO DESIGNS M615 POSTERMAN M738 POSTSAFE G102/G200 PREMIER G211 PREMIER DEPOT G211 PREMIER POST G211 PREMIER STATIONERY G211 PRINCETON ARCHITECTURAL PRESS M616 PRISM G211 PRO:FORM G211 PUKKA PADS M316 PYRAMID INTERNATIONAL M330 QUADRILLE G100 RAPESCO M440 RECIPE DIARY G226 RECYCOLOGY M507 RELIABLE SOURCE G222 RHINO G102/M640 RHODIA M501 RHS M322 RILLSTAB NETHERLANDS M331 ROALD DAHL M615 ROMEO MAESTRI M742 ROOT & SEED G101 ROYAL MAIL G100 ROYAL TALENS M434 SADIPAL ARCONVERT M739 SANTORO GRAPHICS M341 SCENTOS G131 SCHMIDT TECHNOLOGY M520 SCHNEIDER M521 SCIENCE MUSEUM M322 SEMIKOLON M700 SERVE M648 SHACHIHATA (EUROPE) M721 SHARK STATIONERY G214 SHARPIE M422 SHEAFFER M730 SILK HAT GREETINGS G212 SILVINE M408 SILVINE ORIGINALS M408/M521 SINCLAIRS M408 SMILTAINIS G228 SM.LT G228 SNOPAKE BRANDS M729 SOUMKINE M643 SPECTRE G211 SPOTS AND STRIPES DESIGN GL846 STABILO INTERNATIONAL GL906 STAEDTLER (UK) M541 STAR WARS M506 STATIONERY & CRAFT SELECT G107 STONE MARKETING M521 STOREPAK GL922
STRAWBERRY DESIGN & MARKETING STUDENT SOLUTIONS STUDIO PENS SUGAR RUSH SUPREME STATIONERY SWEET SHOP TALLON INTERNATIONAL TEPRA LITE TESA UK TESLA AMAZING THAMES & HUDSON THAMES LOOSE LEAF THAT COMPANY CALLED IF THE BEATLES THE DUO THE GIFTED STATIONERY CO THE GIFTWARE ASSOCIATION THE GREAT BRITISH NOTEPAD COMPANY THEGVA THE QUARTO GROUP THE SCRIBBLER THINK TRIGG TIGER STATIONERY TOMBOW TOOR ELECTRONIC TOSCANA CARTE PREGIATE TREASIA TREEWISE PENCILS TRINITY XTRAS TRODAT (UK) TROIKA TURNAROUND TURNOWSKY TWO LITTLE BOYS TYVEK ULTIMATE ULTRASTICK ULTRATACK ULTRATAPE ULTRATWINE UNI-BALL UNIBOY V&A V&A MUSEUM VISCONTI WAINWRIGHT WE’RE GOING ON A BEAR HUNT WEST DESIGN PRODUCTS WEVEEL WINK OF STELLA WORK OF ART WORLD OF COLOUR XEROX XTRALITE XTRAS YELLOW ONE ZEBRA PEN (UK) ZIG ZIPIT (EUROPE) ZIZI
M350 G211 M520 G131 M638 G131 GL916 M606 M605 GL953 M510 M324 M334 M616 GL849 M327 GL882 G125 M548 M322 GL849 M848 M709 M521 M649 M731 M528 GL842 M715 G112 M421 M618 M629 M639 M320 M640 M640 M640 M640 M640 M710 M715 M616 G100 M421 M322 M615 M530 G131 M738 M700 G211 G102 M715 M715 M649 M601 M738 G122 M629
S P R I N G // S U M M E R 2 0 1 7 2 1
100/400 MARKERS 3D STYLER 3D PRINTING PEN A GIFT FROM THE GODS ABRAMS & CHRONICLE BOOKS ACAD-PAD ACRYLISTA ALICE SCOTT ALJAVA AMBAR - PASSION AMODEX AMODEX ANDY WARHOL ANTALIS ARCHIVIA ARTBOX ARTGECKO ARTO A T CROSS BALL PENTEL BASILDON BOND BERJO CREATIVE BESTAR BIMOJI BIMOJI CAMBIO BLACKWING BLAKE BLOX STATIONERY BNB LINENPAPER BOMBATA BONG UK BOSTIK BOXCLEVER PRESS BOXHOUSE PUBLISHING BRAUSE BRITISH LIBRARY BRITISH MUSEUM BROWNTROUT PUBLISHERS BRUCE DOUGLAS MARKETING BUG ART BUNTBOX BUSY B BUTTERICK BY MRS CARTER C JOSEF LAMY CAMPAP CAPLESS CARAN D’ACHE CAROLYN CARTER CASTELLI CATH KIDSTON CATHEDRAL PRODUCTS (UK) CATHIAN LEATHER GOODS CENTROPEN CZ CENTRUM CHAMBERLAIN PLASTICS CHARFLEET BOOK BINDERY CHASE AND WONDER CHEE WAH CHRISTIAN LACROIX PARIS CLAIREFONTAINE CLEAN COLOUR REAL BRUSH
M728 M725 G124 M616 M515 M738 M616/M615 M617 M349 M720 M617 M616 G102 GL843 M700 M408/M521 M329 M730 M507 M320 GL832 M743 M738 M738 M528 M505 M607 M748 M421 M320 M449 M441 M441 M501 M322 M322 M621 M640 M629 M610 M631 M735 GL834 M630 M329 M728 M620 M615 M538 G100 M415 M340 M331 M305 G205 M402 M529 M329 M616 M501 M738
2 0 S P R I N G // S U M M E R 2 0 1 7
EXHIBITORS, BRANDS AND LICENSES
EXHIBITORS, BRANDS AND LICENSES
BRANDS AND LICENSES
BRANDS AND LICENSES
COLLIER CAMPBELL COLLINS DEBDEN COLMAN GROUP COLOUR THERAPY COLOURING BOOKS CONCEPT CONKLIN CONNECT CONQUEROR CORRETTO CRYSTOW PAINTING DAIRY DIARY DATA DATADAY DAVID HAYWARD DAYCRAFT DC COMICS DECOPATCH DIAMOND PLUS DIPLOMAT DISNEY DKL MARKETING DODO PAD E4MA DESIGN EAGLEMOSS EASTWEST (EUROPE) EASYNOTE ECO-ECO STATIONERY EDDING EGGNOGG ELMO PAPERSTORIES ENERGEL ENID BLYTON THE FAMOUS FIVE ENVECO ENVELOPES ESPOSTI ESSENTIALS EUROPA EXACLAIR EXACOMPTA FABER-CASTELL FABRIANO FABRIC FUN FACTIS FIMA STATIONERY FIORELLO FISHER SPACE PEN FLAME TREE PUBLISHING FOGGISH FOREVER COLLECTIBLES FOX & LARK FRANCIEN VAN WESTERINGS FUTURE MAKE 3D PRINTING PEN GALISON GAME OF THRONES GANSAI TAMBI GBA PEN GENIE GMBH GMC DISTRIBUTION GO STATIONERY GRAND
NEW EXHIBITORS M615 M641 M722 M700 G100 G211 M421 M321 G102 M649 M706 G226 G102 M402 GL849 M715 M330 M501 M305 M421 M330 G221 M515 G121 G226 M629 M700 M650 M540 M521 GL844 M507 M322 M305 G219 M711 M640 M501 M501 M501 M521 M701 M507 M303 M343 M649 M617 M531 GL833 M539 M629 M629 M725 M616 M330 M738 M617 M405 M428 M401 M649
EXHIBITORS
GRAPHGEAR GUILDHALL HAINENKO HAMILTON WRITING INSTRUMENTS HAPPILY EVER PAPER HARDIE GRANT UK HATO PRESS HELIX OXFORD HERBIN HIGHTIDE HINDUSTAN PENCILS HISTORYSTORE HK TRADING HOUSE OF HACKNEY HOWARD ROBINSON SELFIES HP HYBRID GEL IBOMB ICON ICONIC DESIGN IDERAMA IMAGE INTELLIGENT RETAIL JAKAR INTERNATIONAL JANNEKE BRINKMAN JBC - JOSE BORDA JET TEC JIFFY J.K. ROWLINGS WIZARDING WORLD JPT EUROPE KACHIRI KARTOS KAWECO KEMERBURGAZ KEVRON PLASTICS KHIEN’S STUDIO KING JIM KNOCK KNOCK KODAK KOH-I-NOOR KOKO KURETAKE KW TRADE LALO LAMY LAURA ASHLEY LAURA STODDART LEATHERSMITH OF LONDON LEGAMI LEGO LETS HAVE FUN LEUCHTTURM1917 LEVENT OFSET/LECOLOR LILY & VAL LIME STATIONERY & ART LONDON UNDERGROUND LOQI LOTTA JANSDOTTER LOVI LSM LUCAS FILM
M507 M501 G203 G123 M528 G100 G100 M506 M501 M528 G118 M325 M740 G100 M629 G102 M507 M715 G211 M528 M501 G102 M321 M620 M629 M745 M725 G102 M330 M606 M507 M731 M520 M648 M346 G117 M606 M616 M725 M421 M629 M738 M649 M501 M630 M615 M635 M402 M421 M330 M343 M400 M337 M615 M421 M322 M521 G100 M300 M406 M330
LUCKIES OF LONDON LULU GUINNESS LUXOR UK M&G MAGNETIPS MAKE CREATE PTY MAKENOTES - MJB DESIGN MAKENOTES MANUSCRIPT PEN MAPED HELIX MARKER MARIMEKKO MARK’S TOKYO MARUMAN MARVEL MATTEL MAXIFLO MICRO CORRECT MI-DOODLE (IMSPIRED) MIDORI JAPAN MIGHTY BRIGHT MILAN MINIONS MONTEVERDE MOOMIN MT MASKING TAPE MUM’S OFFICE MUNKI NOTES MUSEUMS & GALLERIES MUSTARD MY LITTLE PONY MY PRETTY CIRCUS NATIONAL RAILWAY MUSEUM NATIONAL HANDWRITING ASSOCIATION NATIONAL HISTORY MUSEUM NAVA NAVIGATOR NEW GUARDIAN NEWELL BRANDS NOODOLL NOTABLE DESIGNS NPW NUCO INTERNATIONAL OFF LINES OOLY OPUS UK ORGANISED MUM ORIGIN ONE ORTIE DESIGN PADBLOCKS PANGO PANTONE PAPER MATE PAPER REPUBLIC PARKER PCC IMPORTS PEARL COLORS PEN AGAIN PENTEL (STATIONERY) PENTEL ARTS
NEW EXHIBITORS M516 G100 M407 M331 M521 G108 G109 G109 M315 M506 M750 M616 M618 M606 M330 M506 M507 M507 G231 M528 M715 M303 M330 M421 M300/M322 M521 M607 M305 M448 M416 M330 GL836 M322 GL962 G100 M521 M701 M320 M422/M429 M618 M528 M420 M701 M839 G103 M749 M441 G115 GL838 M537 M629 M616 M422 M747 M429 M331 M738 M617 M507 M507
EXHIBITORS
PETRA BOASE G225 PIERRE CARDIN G202 PILOT PEN CO M728 PINK ELEPHANT M629 PLUS FABRIC M320 POLAR PEN G111 POMEGRANATE EUROPE M339 PORTICO DESIGNS M615 POSTERMAN M738 POSTSAFE G102/G200 PREMIER G211 PREMIER DEPOT G211 PREMIER POST G211 PREMIER STATIONERY G211 PRINCETON ARCHITECTURAL PRESS M616 PRISM G211 PRO:FORM G211 PUKKA PADS M316 PYRAMID INTERNATIONAL M330 QUADRILLE G100 RAPESCO M440 RECIPE DIARY G226 RECYCOLOGY M507 RELIABLE SOURCE G222 RHINO G102/M640 RHODIA M501 RHS M322 RILLSTAB NETHERLANDS M331 ROALD DAHL M615 ROMEO MAESTRI M742 ROOT & SEED G101 ROYAL MAIL G100 ROYAL TALENS M434 SADIPAL ARCONVERT M739 SANTORO GRAPHICS M341 SCENTOS G131 SCHMIDT TECHNOLOGY M520 SCHNEIDER M521 SCIENCE MUSEUM M322 SEMIKOLON M700 SERVE M648 SHACHIHATA (EUROPE) M721 SHARK STATIONERY G214 SHARPIE M422 SHEAFFER M730 SILK HAT GREETINGS G212 SILVINE M408 SILVINE ORIGINALS M408/M521 SINCLAIRS M408 SMILTAINIS G228 SM.LT G228 SNOPAKE BRANDS M729 SOUMKINE M643 SPECTRE G211 SPOTS AND STRIPES DESIGN GL846 STABILO INTERNATIONAL GL906 STAEDTLER (UK) M541 STAR WARS M506 STATIONERY & CRAFT SELECT G107 STONE MARKETING M521 STOREPAK GL922
STRAWBERRY DESIGN & MARKETING STUDENT SOLUTIONS STUDIO PENS SUGAR RUSH SUPREME STATIONERY SWEET SHOP TALLON INTERNATIONAL TEPRA LITE TESA UK TESLA AMAZING THAMES & HUDSON THAMES LOOSE LEAF THAT COMPANY CALLED IF THE BEATLES THE DUO THE GIFTED STATIONERY CO THE GIFTWARE ASSOCIATION THE GREAT BRITISH NOTEPAD COMPANY THEGVA THE QUARTO GROUP THE SCRIBBLER THINK TRIGG TIGER STATIONERY TOMBOW TOOR ELECTRONIC TOSCANA CARTE PREGIATE TREASIA TREEWISE PENCILS TRINITY XTRAS TRODAT (UK) TROIKA TURNAROUND TURNOWSKY TWO LITTLE BOYS TYVEK ULTIMATE ULTRASTICK ULTRATACK ULTRATAPE ULTRATWINE UNI-BALL UNIBOY V&A V&A MUSEUM VISCONTI WAINWRIGHT WE’RE GOING ON A BEAR HUNT WEST DESIGN PRODUCTS WEVEEL WINK OF STELLA WORK OF ART WORLD OF COLOUR XEROX XTRALITE XTRAS YELLOW ONE ZEBRA PEN (UK) ZIG ZIPIT (EUROPE) ZIZI
M350 G211 M520 G131 M638 G131 GL916 M606 M605 GL953 M510 M324 M334 M616 GL849 M327 GL882 G125 M548 M322 GL849 M848 M709 M521 M649 M731 M528 GL842 M715 G112 M421 M618 M629 M639 M320 M640 M640 M640 M640 M640 M710 M715 M616 G100 M421 M322 M615 M530 G131 M738 M700 G211 G102 M715 M715 M649 M601 M738 G122 M629
S P R I N G // S U M M E R 2 0 1 7 2 1
SHOW PREVIEW: LETTER WRITING An elephant never forgets… to say thank you. Portico Designs’ boxed thank you notecards with foiled elephant design come with coordinating envelopes. STAND M615 porticodesigns.com
The Quarto Group is showing its Exotic range by The Royal Horticultural Society.This boxed notecard set contains five each of two designs, from the RHS Lindley Library. STAND M322 quartouk.com
SENDING SNAIL MAIL
There are so many ways to put pen to paper at this year’s show, from beautifully boxed notecards to classic writing paper. And don’t forget, letter-writing sets make perfect gifts…
Blue botanicals and looping cursive script take centre stage in these boxed notecards from Abrams & Chronicle Books. STAND M616 abramsandchronicle.co.uk
HistoryStore draws on an archive of 20,000 documents to inspire its range of historically themed invitations and thank you cards. Everything is designed and printed by them in Dorset. STAND M325 historystore.ltd.uk
Fashion designer Matthew Williamson has created a new range of luxury foiled notecards for Museums & Galleries as it prints its broadest mix of British licensed stationery brands yet. STAND M448 museumsgalleries.co.uk
Laura Stoddart celebrates the company’s first year in business by showing a new selection of charming postcards featuring fabulous flowers. STAND M635 laurastoddart.com
See the new 849 Metal Collection fountain pens by Caran d’Ache on display at the Jakar stand, in bright hues of pink, orange and yellow or classy black. STAND M620 jakar.co.uk
Seal the deal with Creative Colour Envelopes from Blake.These quality self-sealing envelopes come in a rainbow palette suitable for business and personal mailings. STAND M505 blake-envelopes.com The new social stationery range by Paul & Joe available from Turnaround features exquisite detailing and patterns, with gold stickers to adorn your letters and envelopes. STAND M618 turnaround-uk.com
Italian company Toscana Carte Pregiate launch new luxury stationery at the show. The Quadrilobo boxed writing set features gold powder detailing. STAND M731 kartos.it
Every letter writer needs a good pen.The Kaweco Sport is a classic. STAND M520 studiopens.co.uk S P R I N G // S U M M E R 2 0 1 7 2 3
SHOW PREVIEW: LETTER WRITING An elephant never forgets… to say thank you. Portico Designs’ boxed thank you notecards with foiled elephant design come with coordinating envelopes. STAND M615 porticodesigns.com
The Quarto Group is showing its Exotic range by The Royal Horticultural Society.This boxed notecard set contains five each of two designs, from the RHS Lindley Library. STAND M322 quartouk.com
SENDING SNAIL MAIL
There are so many ways to put pen to paper at this year’s show, from beautifully boxed notecards to classic writing paper. And don’t forget, letter-writing sets make perfect gifts…
Blue botanicals and looping cursive script take centre stage in these boxed notecards from Abrams & Chronicle Books. STAND M616 abramsandchronicle.co.uk
HistoryStore draws on an archive of 20,000 documents to inspire its range of historically themed invitations and thank you cards. Everything is designed and printed by them in Dorset. STAND M325 historystore.ltd.uk
Fashion designer Matthew Williamson has created a new range of luxury foiled notecards for Museums & Galleries as it prints its broadest mix of British licensed stationery brands yet. STAND M448 museumsgalleries.co.uk
Laura Stoddart celebrates the company’s first year in business by showing a new selection of charming postcards featuring fabulous flowers. STAND M635 laurastoddart.com
See the new 849 Metal Collection fountain pens by Caran d’Ache on display at the Jakar stand, in bright hues of pink, orange and yellow or classy black. STAND M620 jakar.co.uk
Seal the deal with Creative Colour Envelopes from Blake.These quality self-sealing envelopes come in a rainbow palette suitable for business and personal mailings. STAND M505 blake-envelopes.com The new social stationery range by Paul & Joe available from Turnaround features exquisite detailing and patterns, with gold stickers to adorn your letters and envelopes. STAND M618 turnaround-uk.com
Italian company Toscana Carte Pregiate launch new luxury stationery at the show. The Quadrilobo boxed writing set features gold powder detailing. STAND M731 kartos.it
Every letter writer needs a good pen.The Kaweco Sport is a classic. STAND M520 studiopens.co.uk S P R I N G // S U M M E R 2 0 1 7 2 3
SHOW PREVIEW: CRAFT
SHOW PREVIEW: MINDFUL STATIONERY & COLOURING
The Ecoline range of brush pens and inks from Royal Talens adds flair to any creation. STAND M434 royaltalens.com
The A4 Bristol sketchpad from Smiltainis has fine white paper perfect for mechanical drawing, pencil and pen and ink. STAND G228 smiltainis.it Get creative with these colourful tapes from the new CRE8 range by Reliable Source. STAND G222 reliablesource.co.uk
Enjoy ultimate flexibility with the repositionable Art & Craft adhesive spray by Ultratape. STAND M640 ultratape.com
Use the new ZIG Acrylista pen from Kuretake on wood, stone, ceramic, plastic and glass. STAND M738 kuretake.co.uk
The Make Up Your Mood notebook from Bulgarian manufacturer Marker encourages users to record peaceful thoughts with soothing colours and a restful pattern. STAND M750 marker.bg
Stamping has never been so stylish with this set of vintage-look stamps from Abrams & Chronicle Books. STAND M616 abramsandchronicle.co.uk
GET CREATIVE
The craze for crafting continues at this year’s show. Find even more inspiration at the new Craft Business Creative Hub!
Two Little Boys gently mock the trend for zen with their Book of Mindlessness set of two notebooks. STAND M639 2littleboys.co.uk
New from the craft 4 kids range from Esposti, kids can try their hands at making everything from peg dollies to dinosaurs. STAND M711 esposti.co.uk
Pentel is justly excited about its new Hybrid Dual Metallic range which writes like no other pen. See it - and try it - at the show. STAND M507 pentel.co.uk
Get creative with a pack of 20 Duotip markers from Manuscript.The multicoloured pens feature a fat 3mm tip and a fine 0.83mm tip. STAND M315 calligraphy.co.uk
Pomegranate collaborates with artists, museums and galleries around the world to create its arty titles like this colouring book featuring designs by illustrator Aubrey Beardsley. STAND M339 pomegranate.com
FEELING ZEN Free your mind with the Stabilo Sensor range of fine-tipped colouring pens, perfect for intricate designs. STAND GL906 stabilo.co.uk
Colouring has branched out into a host of exciting new products. See them at the show alongside relaxation and mindfulness stationery ZIPIT’s colour-in pouch ensures kids have a creative and personalised Back-to-School 2017. STAND G122 just-zipit.com The V&A Origami set from Quadrille at Hardie Grant features 60 paper sheets of V&A prints with clear instructions for 10 simple projects. STAND G100 hardiegrant.co.uk
Frankfurt-based Shark Stationery’s colouring pens form part of a wider offer aimed at retail and wholesale. STAND G124 sharkstationery.com
Part of Mustard’s meteoric new Space range, these coloured pencils will have galaxy-wide appeal. STAND M416 justmustard.com
Posca from uni-ball writes on almost any surface, making it ideal for colouring in everything from pages and bags to tablecloths and tape. STAND M710 uniball.co.uk
Colour by numbers goes retro with the Pixel-it colouring book from Faber-Castell. Colour each square with the accompanying GRIP colour pencils to reveal a pixelated image. STAND M521 stonegift.com
S P R I N G // S U M M E R 2 0 1 7 2 5
SHOW PREVIEW: CRAFT
SHOW PREVIEW: MINDFUL STATIONERY & COLOURING
The Ecoline range of brush pens and inks from Royal Talens adds flair to any creation. STAND M434 royaltalens.com
The A4 Bristol sketchpad from Smiltainis has fine white paper perfect for mechanical drawing, pencil and pen and ink. STAND G228 smiltainis.it Get creative with these colourful tapes from the new CRE8 range by Reliable Source. STAND G222 reliablesource.co.uk
Enjoy ultimate flexibility with the repositionable Art & Craft adhesive spray by Ultratape. STAND M640 ultratape.com
Use the new ZIG Acrylista pen from Kuretake on wood, stone, ceramic, plastic and glass. STAND M738 kuretake.co.uk
The Make Up Your Mood notebook from Bulgarian manufacturer Marker encourages users to record peaceful thoughts with soothing colours and a restful pattern. STAND M750 marker.bg
Stamping has never been so stylish with this set of vintage-look stamps from Abrams & Chronicle Books. STAND M616 abramsandchronicle.co.uk
GET CREATIVE
The craze for crafting continues at this year’s show. Find even more inspiration at the new Craft Business Creative Hub!
Two Little Boys gently mock the trend for zen with their Book of Mindlessness set of two notebooks. STAND M639 2littleboys.co.uk
New from the craft 4 kids range from Esposti, kids can try their hands at making everything from peg dollies to dinosaurs. STAND M711 esposti.co.uk
Pentel is justly excited about its new Hybrid Dual Metallic range which writes like no other pen. See it - and try it - at the show. STAND M507 pentel.co.uk
Get creative with a pack of 20 Duotip markers from Manuscript.The multicoloured pens feature a fat 3mm tip and a fine 0.83mm tip. STAND M315 calligraphy.co.uk
Pomegranate collaborates with artists, museums and galleries around the world to create its arty titles like this colouring book featuring designs by illustrator Aubrey Beardsley. STAND M339 pomegranate.com
FEELING ZEN Free your mind with the Stabilo Sensor range of fine-tipped colouring pens, perfect for intricate designs. STAND GL906 stabilo.co.uk
Colouring has branched out into a host of exciting new products. See them at the show alongside relaxation and mindfulness stationery ZIPIT’s colour-in pouch ensures kids have a creative and personalised Back-to-School 2017. STAND G122 just-zipit.com The V&A Origami set from Quadrille at Hardie Grant features 60 paper sheets of V&A prints with clear instructions for 10 simple projects. STAND G100 hardiegrant.co.uk
Frankfurt-based Shark Stationery’s colouring pens form part of a wider offer aimed at retail and wholesale. STAND G124 sharkstationery.com
Part of Mustard’s meteoric new Space range, these coloured pencils will have galaxy-wide appeal. STAND M416 justmustard.com
Posca from uni-ball writes on almost any surface, making it ideal for colouring in everything from pages and bags to tablecloths and tape. STAND M710 uniball.co.uk
Colour by numbers goes retro with the Pixel-it colouring book from Faber-Castell. Colour each square with the accompanying GRIP colour pencils to reveal a pixelated image. STAND M521 stonegift.com
S P R I N G // S U M M E R 2 0 1 7 2 5
SHOW PREVIEW: NOVELTY & GIFT
Love Pencils come in every shade of pink, purple, orange, red, green and blue. I can see a rainbow, see a rainbow… STAND M334 thatcompanycalledif.com
STAND OUT FROM THE CROWD London, seen through the eyes of illustrator Marcos Farina in this quirky title by Button Books from GMC, who will launch a coordinating stationery line at the show. STAND M428 gmcbooktrade.com
Find something new at the London Stationery Show with fun and quirky stationery and gifts
The POLAR Pen and Stylus is made from a series of extremely powerful magnets, designed to be taken apart and played with! Also available with this Magnetic Ink, made from NASAcreated ferrofluid. STAND G111 polarpen.com The Troika official licensed VW campervan desk tidy comprises pen holder, business card holder, paperclips and notes. Available in Silver or Matt Black. STAND M421 limestationery.co.uk
Cathian Leather Goods launches eight new products at LSS17, including the Premium range which uses stunning soft Italian metallic leather. STAND M340 cathianleathergoods.co.uk 2 6 S P R I N G // S U M M E R 2 0 1 7
London lifestyle brand Santoro offers a wide range of design-led gifts and accessories, from notebooks to writing tools and book boxes. STAND M341 santorographics.com
Owls are the stars in the I Love HuHu! Collection by MakeNOTES, a brand designed to cater for contemporary nomadic lifestyles - pencil cases, pouches, notebooks and more. STAND G109 makenotes.pt
Customise your tablet holder with handcrafted porcelain bag accessories from Khien’s Studio. Stationery accessories, gifts and key holders also available. STAND G117 khienjewels.com The packaging is almost as cool as the pen in this Cactus Pen from Mustard. Best of all, it doesn’t need watering. STAND M416 justmustard.com
Deliciously vintage, the Daily Retro collection of notebooks features a range of motifs from cakes to cars to coffee. STAND M337 lecolor.com
It looks like a pen but the Mono Zero by Tombow is an eraser all the way through. STAND M521 stonegift.com
SHOW PREVIEW: NOVELTY & GIFT
Love Pencils come in every shade of pink, purple, orange, red, green and blue. I can see a rainbow, see a rainbow… STAND M334 thatcompanycalledif.com
STAND OUT FROM THE CROWD London, seen through the eyes of illustrator Marcos Farina in this quirky title by Button Books from GMC, who will launch a coordinating stationery line at the show. STAND M428 gmcbooktrade.com
Find something new at the London Stationery Show with fun and quirky stationery and gifts
The POLAR Pen and Stylus is made from a series of extremely powerful magnets, designed to be taken apart and played with! Also available with this Magnetic Ink, made from NASAcreated ferrofluid. STAND G111 polarpen.com The Troika official licensed VW campervan desk tidy comprises pen holder, business card holder, paperclips and notes. Available in Silver or Matt Black. STAND M421 limestationery.co.uk
Cathian Leather Goods launches eight new products at LSS17, including the Premium range which uses stunning soft Italian metallic leather. STAND M340 cathianleathergoods.co.uk 2 6 S P R I N G // S U M M E R 2 0 1 7
London lifestyle brand Santoro offers a wide range of design-led gifts and accessories, from notebooks to writing tools and book boxes. STAND M341 santorographics.com
Owls are the stars in the I Love HuHu! Collection by MakeNOTES, a brand designed to cater for contemporary nomadic lifestyles - pencil cases, pouches, notebooks and more. STAND G109 makenotes.pt
Customise your tablet holder with handcrafted porcelain bag accessories from Khien’s Studio. Stationery accessories, gifts and key holders also available. STAND G117 khienjewels.com The packaging is almost as cool as the pen in this Cactus Pen from Mustard. Best of all, it doesn’t need watering. STAND M416 justmustard.com
Deliciously vintage, the Daily Retro collection of notebooks features a range of motifs from cakes to cars to coffee. STAND M337 lecolor.com
It looks like a pen but the Mono Zero by Tombow is an eraser all the way through. STAND M521 stonegift.com
SHOW PREVIEW: FOUNTAIN PENS & CALLIGRAPHY The Lamy Lx is a stylish, modern writing instrument made of aluminium with a refined metal clip and a glossy black steel nib. Available in Rosegold (pictured), Palladium, Gold and Ruthenium. STAND M630 lamy.com Pilot, which has been manufacturing quality writing instruments since 1918, will be showcasing a variety of new and innovative writing instruments, including its full range of fountain pens. STAND M728 pilotpen.co.uk
PERFECT PENMANSHIP
Writing by hand has never been more popular, visible in the stunning selection of fountain pens and calligraphy tools on display at this year’s show
Notable Designs will present a comprehensive selection of refined and stylish stationery, mostly sourced from East-Asia. Look out for this new desk fountain pen set by vibrant young Taiwanese brand Ystudio. STAND M528 notabledesigns.co.uk
Pierre Cardin Writing Gifts have been developed based on the principles of high-quality design, precision manufacturing and Cardin-inspired aesthetics.This Tournier fountain pen, and every other pen in the range can be personalised using the latest laserengraving technology. STAND G202 pierrecardinuk.com Traditionalists will love the selection of quills, dip pens and inks from Manuscript Pen Company. STAND M315 calligraphy.co.uk
Get creative with this versatile new Hand Lettering set from Manuscript Pen Company, which includes Callicreative Italic pens, fine tipped and italic coloured pens, a fountain pen and coloured ink cartridges. STAND M315 calligraphy.co.uk 2 8 S P R I N G // S U M M E R 2 0 1 7
Caran d’Ache expands its classic 849 range, adding this sleek new fountain pen to its Metal Collection. STAND M620 jakar.co.uk
A vintage classic, the Kaweco Perkeo was first produced around 1900.The Perkeo fountain pen has a sixteen-edged barrel and an ergonomic grip section. It is available in four unique dual-colour combinations, including this model in blue/white. STAND M520 studiopens.co.uk
S P R I N G // S U M M E R 2 0 1 7 2 9
SHOW PREVIEW: FOUNTAIN PENS & CALLIGRAPHY The Lamy Lx is a stylish, modern writing instrument made of aluminium with a refined metal clip and a glossy black steel nib. Available in Rosegold (pictured), Palladium, Gold and Ruthenium. STAND M630 lamy.com Pilot, which has been manufacturing quality writing instruments since 1918, will be showcasing a variety of new and innovative writing instruments, including its full range of fountain pens. STAND M728 pilotpen.co.uk
PERFECT PENMANSHIP
Writing by hand has never been more popular, visible in the stunning selection of fountain pens and calligraphy tools on display at this year’s show
Notable Designs will present a comprehensive selection of refined and stylish stationery, mostly sourced from East-Asia. Look out for this new desk fountain pen set by vibrant young Taiwanese brand Ystudio. STAND M528 notabledesigns.co.uk
Pierre Cardin Writing Gifts have been developed based on the principles of high-quality design, precision manufacturing and Cardin-inspired aesthetics.This Tournier fountain pen, and every other pen in the range can be personalised using the latest laserengraving technology. STAND G202 pierrecardinuk.com Traditionalists will love the selection of quills, dip pens and inks from Manuscript Pen Company. STAND M315 calligraphy.co.uk
Get creative with this versatile new Hand Lettering set from Manuscript Pen Company, which includes Callicreative Italic pens, fine tipped and italic coloured pens, a fountain pen and coloured ink cartridges. STAND M315 calligraphy.co.uk 2 8 S P R I N G // S U M M E R 2 0 1 7
Caran d’Ache expands its classic 849 range, adding this sleek new fountain pen to its Metal Collection. STAND M620 jakar.co.uk
A vintage classic, the Kaweco Perkeo was first produced around 1900.The Perkeo fountain pen has a sixteen-edged barrel and an ergonomic grip section. It is available in four unique dual-colour combinations, including this model in blue/white. STAND M520 studiopens.co.uk
S P R I N G // S U M M E R 2 0 1 7 2 9
SHOW PREVIEW: SHOW LAUNCHES
SHOW PREVIEW: SHOW LAUNCHES Dog lovers will be drawn to this design by Supreme Stationery, on display with its new range of pencil cases and plastic products. STAND M638 supremestationery.com
See Flame Tree’s foiled notebook, calendar and diary ranges alongside many exciting new designs, including this High Jinks Bookshelves foiled notebook. STAND M531 flametreepublishing.com
Following last year’s launch of the “Black and Gold” range, Castelli is expanding its distinctive notebook collection by introducing a new range of designs featuring fine art, florals and foiling. STAND M538 castelli.co.uk
NEW AT THE SHOW
Small enough to fit into a handbag, this Folk Art lined notebook has a stunning cloth cover, coloured edges to the book block, a pocket on the back cover to hold essentials such as tickets or receipts and an elastic closure to keep everything secure. STAND G100 hardiegrant.co.uk
Find eye-catching newcomers at the show - you saw it here first!
Luckies of London will show a variety of cool new stationery products at this year’s show including Colour Me Doodle Tape (pictured), Wild Tape, City Notes, Matchstick Notelets, and Colorlogue. STAND M516 luckies.co.uk
Alongside traditional ranges from brands such as Rhodia, Europa, Clairefontaine, Exacompta and Decopatch, ExaClair will show its new retro-inspired Rhodia Heritage Collection notebooks and pads. STAND M501 exaclair.co.uk Eaglemoss is showcasing its new 2018 Recipe Diary, with six cover designs – or you can create your own – and 50 delicious weekly recipes.The A5 week-to-view recipe diaries have lie-flat concealed wiro-binding, a handy notes pocket and lots of writing space. STAND G226 dairydiary.co.uk
Kuretake Co Ltd was founded in Nara, Japan in 1902 and has been established in the UK since 1986. It will display its brand new Bimoji “Cambio”, a hybrid of a traditional Japanese calligraphy pen and new technology, which creates a smooth flow for effortless writing. STAND M738 kuretake.co.uk
3 0 S P R I N G // S U M M E R 2 0 1 7
The latest addition to Snopake’s growing portfolio is the vibrant new Rainbow Range, with 11 products in the range including this foolscap filing system. STAND M729 snopakebrands.com
The Gifted Stationery Co is showing a brand new range of Our Life Journals and Record Books, such as this Doggy Record Book, to keep hold of precious memories and document life events. STAND M327 thegiftedstationeryco.com
Chamberlain Plastics International Designs Ltd are specialist makers of decorative metallised films and laminates.This year they are launching materials for luxury design and stationery embellishments, including Black Diamond Emboss. STAND G205 chamberlainplasticsintldesigns.com
With new products continually being developed, the Helix, Oxford and Maped ranges continue to grow. New at this year’s show look out for a wide variety of exciting products, including a colourful twist on the iconic Oxford Maths set. STAND M506 helix.co.uk SiVO is the vibrant new brand from Nataraj, with high quality products like these Glitter pencils at a price kids can afford. All products are non-toxic and safe for children. STAND G118 hindustanpencils.com
Jet Tec will be displaying its extensive range of British-made printer consumables as well as some future-busting products like this 3D Styler and Future Make 3D printing pens. STAND M725 jettec.com
Sisters Danielle and Nicole Betts are back at the Stationery Show with their company Root & Seed for the third year running. New this year are gift tags, a Hessian gift box set (pictured) and a twin pack of their popular notebooks, plus a counter display unit. STAND G101 rootandseed.net
GBA Pen Company is launching the Aljava leather pen holders for A5 & A6 journals and notebooks, available in a choice of attractive colours. STAND M617 gbapen.co.uk
Kevron launches refreshed packaging along with new packaging combinations and pack sizes ideal for both the commercial and retail stationery markets. Kevron will also be promoting its association with Sedex, the Global Sustainable Ethical Sourcing initiative. STAND M346 kevrontags.com Toscana Carte is launching its new VARIOPINTA collection of stationery and decorative paper with gold powder. All its products are made in Italy. STAND M731 kartos.it
STAEDTLER will showcase its new triplus pens, scheduled for launch in late spring.The tin includes 50 Brilliant Coloured fibre tip pens. STAND M541 staedtler.co.uk
Tallon International has rebranded its popular Just Stationery® brand to include multi-lingual packaging and a sleeker, more retail-friendly style. STAND GL912 tallon.co.uk S P R I N G // S U M M E R 2 0 1 7 3 1
SHOW PREVIEW: SHOW LAUNCHES
SHOW PREVIEW: SHOW LAUNCHES Dog lovers will be drawn to this design by Supreme Stationery, on display with its new range of pencil cases and plastic products. STAND M638 supremestationery.com
See Flame Tree’s foiled notebook, calendar and diary ranges alongside many exciting new designs, including this High Jinks Bookshelves foiled notebook. STAND M531 flametreepublishing.com
Following last year’s launch of the “Black and Gold” range, Castelli is expanding its distinctive notebook collection by introducing a new range of designs featuring fine art, florals and foiling. STAND M538 castelli.co.uk
NEW AT THE SHOW
Small enough to fit into a handbag, this Folk Art lined notebook has a stunning cloth cover, coloured edges to the book block, a pocket on the back cover to hold essentials such as tickets or receipts and an elastic closure to keep everything secure. STAND G100 hardiegrant.co.uk
Find eye-catching newcomers at the show - you saw it here first!
Luckies of London will show a variety of cool new stationery products at this year’s show including Colour Me Doodle Tape (pictured), Wild Tape, City Notes, Matchstick Notelets, and Colorlogue. STAND M516 luckies.co.uk
Alongside traditional ranges from brands such as Rhodia, Europa, Clairefontaine, Exacompta and Decopatch, ExaClair will show its new retro-inspired Rhodia Heritage Collection notebooks and pads. STAND M501 exaclair.co.uk Eaglemoss is showcasing its new 2018 Recipe Diary, with six cover designs – or you can create your own – and 50 delicious weekly recipes.The A5 week-to-view recipe diaries have lie-flat concealed wiro-binding, a handy notes pocket and lots of writing space. STAND G226 dairydiary.co.uk
Kuretake Co Ltd was founded in Nara, Japan in 1902 and has been established in the UK since 1986. It will display its brand new Bimoji “Cambio”, a hybrid of a traditional Japanese calligraphy pen and new technology, which creates a smooth flow for effortless writing. STAND M738 kuretake.co.uk
3 0 S P R I N G // S U M M E R 2 0 1 7
The latest addition to Snopake’s growing portfolio is the vibrant new Rainbow Range, with 11 products in the range including this foolscap filing system. STAND M729 snopakebrands.com
The Gifted Stationery Co is showing a brand new range of Our Life Journals and Record Books, such as this Doggy Record Book, to keep hold of precious memories and document life events. STAND M327 thegiftedstationeryco.com
Chamberlain Plastics International Designs Ltd are specialist makers of decorative metallised films and laminates.This year they are launching materials for luxury design and stationery embellishments, including Black Diamond Emboss. STAND G205 chamberlainplasticsintldesigns.com
With new products continually being developed, the Helix, Oxford and Maped ranges continue to grow. New at this year’s show look out for a wide variety of exciting products, including a colourful twist on the iconic Oxford Maths set. STAND M506 helix.co.uk SiVO is the vibrant new brand from Nataraj, with high quality products like these Glitter pencils at a price kids can afford. All products are non-toxic and safe for children. STAND G118 hindustanpencils.com
Jet Tec will be displaying its extensive range of British-made printer consumables as well as some future-busting products like this 3D Styler and Future Make 3D printing pens. STAND M725 jettec.com
Sisters Danielle and Nicole Betts are back at the Stationery Show with their company Root & Seed for the third year running. New this year are gift tags, a Hessian gift box set (pictured) and a twin pack of their popular notebooks, plus a counter display unit. STAND G101 rootandseed.net
GBA Pen Company is launching the Aljava leather pen holders for A5 & A6 journals and notebooks, available in a choice of attractive colours. STAND M617 gbapen.co.uk
Kevron launches refreshed packaging along with new packaging combinations and pack sizes ideal for both the commercial and retail stationery markets. Kevron will also be promoting its association with Sedex, the Global Sustainable Ethical Sourcing initiative. STAND M346 kevrontags.com Toscana Carte is launching its new VARIOPINTA collection of stationery and decorative paper with gold powder. All its products are made in Italy. STAND M731 kartos.it
STAEDTLER will showcase its new triplus pens, scheduled for launch in late spring.The tin includes 50 Brilliant Coloured fibre tip pens. STAND M541 staedtler.co.uk
Tallon International has rebranded its popular Just Stationery® brand to include multi-lingual packaging and a sleeker, more retail-friendly style. STAND GL912 tallon.co.uk S P R I N G // S U M M E R 2 0 1 7 3 1
SHOW PREVIEW: DIARIES, JOURNALS, PLANNERS Leuchtturm1917 celebrates its centenary with the striking new Metallic Edition range, which includes this weekly planner and notebook with integrated booklet for anniversaries and addresses. STAND M400 leuchtturm1917.co.uk
PLANNED TO PERFECTION The Gifted Stationery Co launches ‘To the best Mum in the World’ Our Life Journal at the show. Don’t forget Dad - there’s a journal for him in the same range. STAND M327 thegiftedstationeryco.com
Consumers love to organise their lives using paper products as well as devices. Our exhibitors have innovative designs and clever functionality to keep them coming back for more…
Esposti’s EL33 undated lockable journal features a linen cover on 80gsm paper, a ribbon marker and is available in green, pink or purple. STAND M711 esposti.co.uk
Keep your paper receipts under control with this Receipt Storage book, part of BusyB’s new Fashionable range, which includes a variety of handbag-sized organisational products. STAND M631 busyb.co.uk COLLINS is fast approaching its 200-year anniversary, and to celebrate, the company invested in getting to know its end customers a little better.This Oslo diary, along with its other new ranges, are the result of this research. STAND M641 collinsdebden.co.uk GO Stationery designs and manufactures its stationery in London. Look out for its A5 week-toview diary with a fabulous flamingo cover design. STAND M401 gostationery.net 3 2 S P R I N G // S U M M E R 2 0 1 7
Museums & Galleries launches new product formats at the show, including its premium Grande Journals.The cover design of this V&A Grande Journal was adapted from The Grammar of Ornament by Owen Jones, first published in 1856. STAND M448 museumsgalleries.co.uk
Two Little Boys launches its Gift of the Year 2017 shortlisted Family Yearbook at this year’s show. Designed to hold 25 years of family history in one beautifully boxed book, it features two double pages per year for families of all faiths. STAND M639 2littleboys.co.uk
The Busy Days 16-month planner runs from September 2017 to December 2018 and features week-to-view format on 140gsm paper. It is bound with a flexible disc-bound system to facilitate adding extra pages and mementos. STAND M441 boxcleverpress.com
TEPRA Lite is an easy-to-use label printer which enables you to customise journals and planners with picture icons, decorative frames and more. Also available from JPT Europe: a wide variety of tapes for decorating pages. STAND M606 jpbooks.co.uk
Brand new for the show is the FAMILY Visitors Book from Mum’s Office, designed for people who love having guests to stay. It has plenty of space for details and comments - there’s even room for sketches. STAND M607 mumsoffice.co.uk
SHOW PREVIEW: DIARIES, JOURNALS, PLANNERS Leuchtturm1917 celebrates its centenary with the striking new Metallic Edition range, which includes this weekly planner and notebook with integrated booklet for anniversaries and addresses. STAND M400 leuchtturm1917.co.uk
PLANNED TO PERFECTION The Gifted Stationery Co launches ‘To the best Mum in the World’ Our Life Journal at the show. Don’t forget Dad - there’s a journal for him in the same range. STAND M327 thegiftedstationeryco.com
Consumers love to organise their lives using paper products as well as devices. Our exhibitors have innovative designs and clever functionality to keep them coming back for more…
Esposti’s EL33 undated lockable journal features a linen cover on 80gsm paper, a ribbon marker and is available in green, pink or purple. STAND M711 esposti.co.uk
Keep your paper receipts under control with this Receipt Storage book, part of BusyB’s new Fashionable range, which includes a variety of handbag-sized organisational products. STAND M631 busyb.co.uk COLLINS is fast approaching its 200-year anniversary, and to celebrate, the company invested in getting to know its end customers a little better.This Oslo diary, along with its other new ranges, are the result of this research. STAND M641 collinsdebden.co.uk GO Stationery designs and manufactures its stationery in London. Look out for its A5 week-toview diary with a fabulous flamingo cover design. STAND M401 gostationery.net 3 2 S P R I N G // S U M M E R 2 0 1 7
Museums & Galleries launches new product formats at the show, including its premium Grande Journals.The cover design of this V&A Grande Journal was adapted from The Grammar of Ornament by Owen Jones, first published in 1856. STAND M448 museumsgalleries.co.uk
Two Little Boys launches its Gift of the Year 2017 shortlisted Family Yearbook at this year’s show. Designed to hold 25 years of family history in one beautifully boxed book, it features two double pages per year for families of all faiths. STAND M639 2littleboys.co.uk
The Busy Days 16-month planner runs from September 2017 to December 2018 and features week-to-view format on 140gsm paper. It is bound with a flexible disc-bound system to facilitate adding extra pages and mementos. STAND M441 boxcleverpress.com
TEPRA Lite is an easy-to-use label printer which enables you to customise journals and planners with picture icons, decorative frames and more. Also available from JPT Europe: a wide variety of tapes for decorating pages. STAND M606 jpbooks.co.uk
Brand new for the show is the FAMILY Visitors Book from Mum’s Office, designed for people who love having guests to stay. It has plenty of space for details and comments - there’s even room for sketches. STAND M607 mumsoffice.co.uk
SHOW PREVIEW: WRITING INSTRUMENTS
Highly polished brass meets chromium plating in the Biarritz twist-action ballpen from Pierre Cardin. It features exquisite detailing with a precision-machined diagonal guilloche pattern on the barrel, and comes in fashionable metallic finishes. STAND G202 pierrecardinuk.com
GBA is launching 10 new ranges of Fisher Space pens, including the unique Fisher Clutch Space pen (pictured), a tough yet tactile anodised aluminium pen. STAND M531 gbapen.co.uk
SHOW PREVIEW: WRITING INSTRUMENTS
The Xonox ballpoint pen from Luxor has an easy-grip hold and comes in a variety of bright colours, including this purple/ orange combination. STAND M407 luxorpen.com
PEN TO PAPER From ballpoints to mechanical pencils and colourful gel pens, there’s something for every writer at this year’s show
Perfect for people who always fiddle with their pen, the POLAR Pen and Stylus is made from a series of powerful magnets made to be taken apart. Its modular nature allows endless possibilities for both functional and fun applications. STAND G111 polarpen.com
AT Cross has launched the world’s first ever trackable pen.The Peerless Track R allows you to track your pen with a simple smart phone app. Never lose your pen again! STAND M730 cross.com
Parker has modernised its iconic Jotter pen, featuring Quinkflow ink technology for a smooth, clean and consistent writing performance. STAND M429 newellbrands.com
The Prima by Napkin makes a precise mark like a pencil and needs no ink or refill. Prima is completely hand made in Italy and is available in six colours:Titanium, Silver, Gold, Copper, Rust and Bronze (pictured). STAND M421 limestationery.co.uk Pilot will be showcasing a range of its newest and most innovative writing instruments at the show, including the Pilot Kleer erasable ballpoint pen with a fine 0.7mm tip. Available in four bright new colours. STAND M728 pilotpen.co.uk
Calligraphy fans will love the brand new Kuretake Bimoji “Cambio”, a hybrid of a traditional Japanese calligraphy pen and new technology. STAND M738 kuretake.co.uk
3 4 S P R I N G // S U M M E R 2 0 1 7
Turnaround presents the Maruta range by specialist brand OHTO, including this stylish chunky mechanical pencil with eraser. STAND M618 turnaround-uk.com
Conklin minigraph pens are a handy smaller version of the brand’s Duragraph pen, making them ideal for keeping in your handbag or pocket. Available as a ballpoint or fountain pen, in a choice of three colours. STAND M421 limestationery.co.uk
Paper Mate InkJoy gel pens feature a unique, quick-dry ink in 14 brilliant colours that dries fast for reduced smearing. Guaranteed to brighten up your writing. STAND M422 newellbrands.com
New from Jakar is a dazzling array of neon mechanical pencils from the Caran d’Ache Metal Collection, available in orange (pictured), white, yellow, black, pink and green. STAND M620 jakar.co.uk
Lamy is adding new colours to its Safari range of ballpoint pens, including this Petrol Blue metallic finish with matt black clip. STAND M630 lamy.com
From Paul & Joe’s La Papeterie range and featuring a pretty pastel floral design, this boxed ballpoint pen makes a beautiful gift. See it on the Turnaround stand. STAND M618 turnaround-uk.com
Hainenko will be exhibiting its top-selling WB range of products, including this permanent marker in Bullet Blue. STAND G203 hainenko.com
The DelGuard Mechanical Pencil from Zebra Pen features a unique lead-protection system which prevents breakage due to the spring mechanism in the nib. It also has a built-in eraser and is available in three stylish barrel colours. STAND M601 zebrapen.co.uk
Pentel’s new Hybrid Dual Metallic range of liquid gel roller pens gives you two shades in one pen! It’s the perfect tool for writing, drawing and designing cards and comes in 8 shimmering metallic colour combinations. STAND M507 pentel.co.uk
SHOW PREVIEW: WRITING INSTRUMENTS
Highly polished brass meets chromium plating in the Biarritz twist-action ballpen from Pierre Cardin. It features exquisite detailing with a precision-machined diagonal guilloche pattern on the barrel, and comes in fashionable metallic finishes. STAND G202 pierrecardinuk.com
GBA is launching 10 new ranges of Fisher Space pens, including the unique Fisher Clutch Space pen (pictured), a tough yet tactile anodised aluminium pen. STAND M531 gbapen.co.uk
SHOW PREVIEW: WRITING INSTRUMENTS
The Xonox ballpoint pen from Luxor has an easy-grip hold and comes in a variety of bright colours, including this purple/ orange combination. STAND M407 luxorpen.com
PEN TO PAPER From ballpoints to mechanical pencils and colourful gel pens, there’s something for every writer at this year’s show
Perfect for people who always fiddle with their pen, the POLAR Pen and Stylus is made from a series of powerful magnets made to be taken apart. Its modular nature allows endless possibilities for both functional and fun applications. STAND G111 polarpen.com
AT Cross has launched the world’s first ever trackable pen.The Peerless Track R allows you to track your pen with a simple smart phone app. Never lose your pen again! STAND M730 cross.com
Parker has modernised its iconic Jotter pen, featuring Quinkflow ink technology for a smooth, clean and consistent writing performance. STAND M429 newellbrands.com
The Prima by Napkin makes a precise mark like a pencil and needs no ink or refill. Prima is completely hand made in Italy and is available in six colours:Titanium, Silver, Gold, Copper, Rust and Bronze (pictured). STAND M421 limestationery.co.uk Pilot will be showcasing a range of its newest and most innovative writing instruments at the show, including the Pilot Kleer erasable ballpoint pen with a fine 0.7mm tip. Available in four bright new colours. STAND M728 pilotpen.co.uk
Calligraphy fans will love the brand new Kuretake Bimoji “Cambio”, a hybrid of a traditional Japanese calligraphy pen and new technology. STAND M738 kuretake.co.uk
3 4 S P R I N G // S U M M E R 2 0 1 7
Turnaround presents the Maruta range by specialist brand OHTO, including this stylish chunky mechanical pencil with eraser. STAND M618 turnaround-uk.com
Conklin minigraph pens are a handy smaller version of the brand’s Duragraph pen, making them ideal for keeping in your handbag or pocket. Available as a ballpoint or fountain pen, in a choice of three colours. STAND M421 limestationery.co.uk
Paper Mate InkJoy gel pens feature a unique, quick-dry ink in 14 brilliant colours that dries fast for reduced smearing. Guaranteed to brighten up your writing. STAND M422 newellbrands.com
New from Jakar is a dazzling array of neon mechanical pencils from the Caran d’Ache Metal Collection, available in orange (pictured), white, yellow, black, pink and green. STAND M620 jakar.co.uk
Lamy is adding new colours to its Safari range of ballpoint pens, including this Petrol Blue metallic finish with matt black clip. STAND M630 lamy.com
From Paul & Joe’s La Papeterie range and featuring a pretty pastel floral design, this boxed ballpoint pen makes a beautiful gift. See it on the Turnaround stand. STAND M618 turnaround-uk.com
Hainenko will be exhibiting its top-selling WB range of products, including this permanent marker in Bullet Blue. STAND G203 hainenko.com
The DelGuard Mechanical Pencil from Zebra Pen features a unique lead-protection system which prevents breakage due to the spring mechanism in the nib. It also has a built-in eraser and is available in three stylish barrel colours. STAND M601 zebrapen.co.uk
Pentel’s new Hybrid Dual Metallic range of liquid gel roller pens gives you two shades in one pen! It’s the perfect tool for writing, drawing and designing cards and comes in 8 shimmering metallic colour combinations. STAND M507 pentel.co.uk
SHOW PREVIEW: LICENSES Museums & Galleries have extended their range of British licensed stationery brands with new Luxury Foiled Notecards such as this V&A set, which features designs from 19thcentury furnishing fabrics by Samuel Matley & Sons. STAND M448 museumsgalleries.co.uk
The V&A Journal library is the perfect size to slip individually into your handbag/pocket or keep at home as part of a set.The three journals are printed on lined, plain or graph paper and are entitled ‘Notes’, ‘Ideas’ and ‘Plans’. STAND G100 hardiegrant.co.uk Working in partnership with IQ and LEGO®, Pyramid International is now the exclusive UK distributor of an amazing array of Premium Lego stationery, including journals, erasers, sharpeners, rulers, gel pens and marker pens. STAND M330 pyramidinternational.com
Celebrating the magical world of Fantastic Beasts and Where to Find Them, from the J.K. Rowling’s Wizarding World license, Pyramid International is showing a range of licensed stationery products including this Newt Scamanda premium notebook with a soft fabric finish and an authentic leatherstring binder. STAND M330 pyramidinternational.com
SCREEN STARS Licensed stationery continues to fly off the shelves, from cool comic book characters for kids to sophisticated designs appealing to adults
DKL has expanded the bestselling Smens line with the launch of Neon Gel Smens in new Tutti Frutti,Tangerine, Watermelon and Lemon Lime scents. Purchase Neon Gel Smens as individual 4-packs or as a tower display unit holding 24 Smens. STAND G221 dkl.co.uk New at this year’s show, Maped Helix is showing its fantastic Star Wars licensed stationery: the license reproduces a selection of products from the original 1977 range to celebrate Star Wars’ 40th anniversary.The range will be launched ahead of this year’s ‘May the Fourth’… celebrations. STAND M506 helix.co.uk
Portico Designs will show new products from Alice Scott, a leading British stationery and gift brand designed in London.The playful mix of vintage illustrations, contemporary typography and casual editorial has become Alice Scott’s signature look. ‘List of Enemies’ is a cheeky A6 notebook with gold detailing. STAND M615 porticodesigns.com
New for DKL in 2017, in line with this year’s film releases, are the Marvel Ultimate Spider-Man and Marvel Avengers licenses. The ranges include Smencils, Coloured Smencils and Gel Crayons, available as individual packs and as CDU displays. STAND G221 dkl.co.uk S P R I N G // S U M M E R 2 0 1 7 3 7
SHOW PREVIEW: LICENSES Museums & Galleries have extended their range of British licensed stationery brands with new Luxury Foiled Notecards such as this V&A set, which features designs from 19thcentury furnishing fabrics by Samuel Matley & Sons. STAND M448 museumsgalleries.co.uk
The V&A Journal library is the perfect size to slip individually into your handbag/pocket or keep at home as part of a set.The three journals are printed on lined, plain or graph paper and are entitled ‘Notes’, ‘Ideas’ and ‘Plans’. STAND G100 hardiegrant.co.uk Working in partnership with IQ and LEGO®, Pyramid International is now the exclusive UK distributor of an amazing array of Premium Lego stationery, including journals, erasers, sharpeners, rulers, gel pens and marker pens. STAND M330 pyramidinternational.com
Celebrating the magical world of Fantastic Beasts and Where to Find Them, from the J.K. Rowling’s Wizarding World license, Pyramid International is showing a range of licensed stationery products including this Newt Scamanda premium notebook with a soft fabric finish and an authentic leatherstring binder. STAND M330 pyramidinternational.com
SCREEN STARS Licensed stationery continues to fly off the shelves, from cool comic book characters for kids to sophisticated designs appealing to adults
DKL has expanded the bestselling Smens line with the launch of Neon Gel Smens in new Tutti Frutti,Tangerine, Watermelon and Lemon Lime scents. Purchase Neon Gel Smens as individual 4-packs or as a tower display unit holding 24 Smens. STAND G221 dkl.co.uk New at this year’s show, Maped Helix is showing its fantastic Star Wars licensed stationery: the license reproduces a selection of products from the original 1977 range to celebrate Star Wars’ 40th anniversary.The range will be launched ahead of this year’s ‘May the Fourth’… celebrations. STAND M506 helix.co.uk
Portico Designs will show new products from Alice Scott, a leading British stationery and gift brand designed in London.The playful mix of vintage illustrations, contemporary typography and casual editorial has become Alice Scott’s signature look. ‘List of Enemies’ is a cheeky A6 notebook with gold detailing. STAND M615 porticodesigns.com
New for DKL in 2017, in line with this year’s film releases, are the Marvel Ultimate Spider-Man and Marvel Avengers licenses. The ranges include Smencils, Coloured Smencils and Gel Crayons, available as individual packs and as CDU displays. STAND G221 dkl.co.uk S P R I N G // S U M M E R 2 0 1 7 3 7
Butter-soft Italian leather gets a modern makeover in this striking silver notebook from the new Premium range at Cathian Leather Goods. STAND M340 cathianleathergoods.co.uk
SHOW PREVIEW: NOTEBOOKS Cycling buffs will love the cheeky humour and practical design of this Bike Collection notebook from makeNOTES from MJB. STAND G109 makenotes.pt
NOTEBOOK HEAVEN Find all the top trends in notebooks at this year’s show. Foiling, kraft paper, florals and metallics are the key looks to spot on the stands
Geometric patterns with gold foiling details make this wire-bound notebook from Printed Paper Trade Ltd stand out from the crowd. STAND M750 marker.bg
Find notebooks with gorgeous foiling and classic designs at Chase and Wonder, who are exhibiting at the London Stationery Show for the first time this year. STAND M529 chaseandwonder.com It’s time to get your goddess on with this stylishly understated range of notebooks from A Gift From the Gods. Its core 12-piece stationery range consists of four slogan design stories in goddess white, pretty pink, fresh aqua and rich blue. STAND G124 agiftfromthegods.com Munki Notes is a new range of British-made notebooks from Enveco, in A5 format with a classic wire binding. STAND M305 stationeryrus.co.uk
See these PP notebooks at the Chee Wah Corporation stand, along with hybrid hardbound wire-O set books and PU sketch books kept secure with an elastic band. STAND M329 campap.com
Leuchtturm1917’s soft cover pocket notebooks are printed on 80gsm paper, with a gusseted pocket and page marker. Shown here in Emerald, Nordic Blue and Navy. STAND M400 leuchtturm1917.co.uk
Visitors to the Antalis stand will see all its latest brands, including this ‘Jolie’ notepad by Sigel. STAND G102 antalis.co.uk
Sinclairs will showcase its new range of Silvine Originals, described as a ‘true British icon reinvented’. See it alongside other new Silvine ranges. STAND M408 silvine.com
S P R I N G // S U M M E R 2 0 1 7 3 9
Butter-soft Italian leather gets a modern makeover in this striking silver notebook from the new Premium range at Cathian Leather Goods. STAND M340 cathianleathergoods.co.uk
SHOW PREVIEW: NOTEBOOKS Cycling buffs will love the cheeky humour and practical design of this Bike Collection notebook from makeNOTES from MJB. STAND G109 makenotes.pt
NOTEBOOK HEAVEN Find all the top trends in notebooks at this year’s show. Foiling, kraft paper, florals and metallics are the key looks to spot on the stands
Geometric patterns with gold foiling details make this wire-bound notebook from Printed Paper Trade Ltd stand out from the crowd. STAND M750 marker.bg
Find notebooks with gorgeous foiling and classic designs at Chase and Wonder, who are exhibiting at the London Stationery Show for the first time this year. STAND M529 chaseandwonder.com It’s time to get your goddess on with this stylishly understated range of notebooks from A Gift From the Gods. Its core 12-piece stationery range consists of four slogan design stories in goddess white, pretty pink, fresh aqua and rich blue. STAND G124 agiftfromthegods.com Munki Notes is a new range of British-made notebooks from Enveco, in A5 format with a classic wire binding. STAND M305 stationeryrus.co.uk
See these PP notebooks at the Chee Wah Corporation stand, along with hybrid hardbound wire-O set books and PU sketch books kept secure with an elastic band. STAND M329 campap.com
Leuchtturm1917’s soft cover pocket notebooks are printed on 80gsm paper, with a gusseted pocket and page marker. Shown here in Emerald, Nordic Blue and Navy. STAND M400 leuchtturm1917.co.uk
Visitors to the Antalis stand will see all its latest brands, including this ‘Jolie’ notepad by Sigel. STAND G102 antalis.co.uk
Sinclairs will showcase its new range of Silvine Originals, described as a ‘true British icon reinvented’. See it alongside other new Silvine ranges. STAND M408 silvine.com
S P R I N G // S U M M E R 2 0 1 7 3 9
SHOW PREVIEW: NOTEBOOKS
Part of a series, this British Library Tenniel: Alice journal from Flame Tree Publishing features a cover printed on foil in five colours, embossed, then foil stamped.There’s a pocket at the back for receipts, two bookmarks and a solid magnetic side flap. STAND M531 flametreepublishing.com
The BLOX Dot notebook’s dot grid layout is a must for budding Bullet Journal enthusiasts. It has a metallic teal cover, head and tail bands and three grosgrain ribbon pager markers. STAND M607 mumsoffice.co.uk
Come and see the newest models from the award-winning Daycraft range of notebooks and diaries on the TrinityXtras stand, including this Flower Wow range of notebooks. STAND M715 trinityxtras.co.uk
The Great British Notepad Company is launching its products and services to the stationery market at this year’s show. See the Folk Art Smartbook Duo A6 set of two notebooks and ask their in-house design team about bespoke stationery. STAND M125 adpads.co.uk
Pukka Pads will be showing its A4 and A5 Electra Jotta pads with grey covers, and available with either hot foil or UV branding. STAND M316 pukka-pads.co.uk
It must be love at NPW, which is showing its fabulous The Beatles range of Moleskine notebooks at this year’s show. STAND M420 npwwholesale.co.uk 4 0 S P R I N G // S U M M E R 2 0 1 7
Charfleet Book Bindery will be showing its range of glamorous notebooks with memorable skull designs. STAND M402 charfleetbookbindery.com
This A5 lined notebook from the new Monochrome collection at GO Stationery takes black and white to the next level with its sophisticated graphic prints and gold foil embellishments. STAND M401 gostationery.net
Nuco International will showcase its Elite Kraft notebooks, available in wiro, tape or stitched bindings, in A4 and A5 formats. STAND M701 nuco-international.com
Indulge in the pure nostalgia of these The Little Prince hardback notebooks from Toscana Carte’s Luxury Stationery Tales collection. Choose from A4 or A5 formats. STAND M731 kartos.it
Portico Designs introduces its sparkling range of intricate A6 laser-cut notebooks depicting the modern gem birthstone chart. Each notebook has foil detailing and gilt edges. STAND M615 porticodesigns.com
The Notables Pad-folio with A4 Ruled Pad protects your notepad and features a magnetic closure, pen holder and card holder slots. Available in black with four colour detail options. STAND M709 tigerstat.co.uk
SHOW PREVIEW: NOTEBOOKS
Part of a series, this British Library Tenniel: Alice journal from Flame Tree Publishing features a cover printed on foil in five colours, embossed, then foil stamped.There’s a pocket at the back for receipts, two bookmarks and a solid magnetic side flap. STAND M531 flametreepublishing.com
The BLOX Dot notebook’s dot grid layout is a must for budding Bullet Journal enthusiasts. It has a metallic teal cover, head and tail bands and three grosgrain ribbon pager markers. STAND M607 mumsoffice.co.uk
Come and see the newest models from the award-winning Daycraft range of notebooks and diaries on the TrinityXtras stand, including this Flower Wow range of notebooks. STAND M715 trinityxtras.co.uk
The Great British Notepad Company is launching its products and services to the stationery market at this year’s show. See the Folk Art Smartbook Duo A6 set of two notebooks and ask their in-house design team about bespoke stationery. STAND M125 adpads.co.uk
Pukka Pads will be showing its A4 and A5 Electra Jotta pads with grey covers, and available with either hot foil or UV branding. STAND M316 pukka-pads.co.uk
It must be love at NPW, which is showing its fabulous The Beatles range of Moleskine notebooks at this year’s show. STAND M420 npwwholesale.co.uk 4 0 S P R I N G // S U M M E R 2 0 1 7
Charfleet Book Bindery will be showing its range of glamorous notebooks with memorable skull designs. STAND M402 charfleetbookbindery.com
This A5 lined notebook from the new Monochrome collection at GO Stationery takes black and white to the next level with its sophisticated graphic prints and gold foil embellishments. STAND M401 gostationery.net
Nuco International will showcase its Elite Kraft notebooks, available in wiro, tape or stitched bindings, in A4 and A5 formats. STAND M701 nuco-international.com
Indulge in the pure nostalgia of these The Little Prince hardback notebooks from Toscana Carte’s Luxury Stationery Tales collection. Choose from A4 or A5 formats. STAND M731 kartos.it
Portico Designs introduces its sparkling range of intricate A6 laser-cut notebooks depicting the modern gem birthstone chart. Each notebook has foil detailing and gilt edges. STAND M615 porticodesigns.com
The Notables Pad-folio with A4 Ruled Pad protects your notepad and features a magnetic closure, pen holder and card holder slots. Available in black with four colour detail options. STAND M709 tigerstat.co.uk
SHOW PREVIEW: WRAP & GIFTING
The BUNTBOX Handbag is made of 100% recycled fine cardboard and makes the perfect gift box for a pocket book or A6 notebook. Exclusively at the London Stationery Show, look out for the Buntbox Handbag with “London” embossed in gold. STAND M610 buntbox.com Chase and Wonder unveil a new floral inspired range of greeting cards and complementary wrapping paper at the show.The company’s founders, husbandand-wife team David and Faye Aspinall, created the new collection which consists of eight designs and six gift wrap sheets. STAND M529 chaseandwonder.com
Look out for the brand new ranges of gift wrap, gift bags, cards, tissue paper and tags from Silk Hat Greetings. Silk Hat wrap is luxurious and tactile, with matte and soft touch laminate to both sides of the sheet. STAND G212 silkhatgiftwrap.co.uk
4 2 S P R I N G // S U M M E R 2 0 1 7
This Baby Animals mt masking tape from Stone Marketing is almost too cute to use for wrapping gifts. Expect to see it adorning fashion bloggers’ journals in the near future… STAND M521 stonegift.com
IT’S A WRAP
Museums & Galleries extends its successful ranges of gift bags, tissue paper and foiled gift wrap at this year’s show, including this blue gift bag with its floral design and yellow accents. STAND M448 museumsgalleries.co.uk
From luxury paper to beautiful gift bags and decorative tape, there are more wrapping solutions to see at the show than ever before
Laura Stoddart celebrates the company’s Toscana Carte launches its Quadrilobo first birthday and second year at the London collection of high-quality decorative wrapping Stationery Show with the launch of the new paper with gold detailing, all made in Italy. “Musical Chairs” range, which includes these STAND M731 stylish gift tags featuring a single chair design. kartos.it STAND M635 laurastoddart.com East West presents newly extended ranges of Turnowsky, Bug Art and Fox and Lark JPT makes gifting fun stationery at this year’s with its TEPRA Lite show, including this range of tapes in a host bright floral gift bag by of pretty pastel shades Turnowsky. and fun patterns. STAND M629 STAND M606 eastwest.co.uk jpbooks.co.uk
S P R I N G // S U M M E R 2 0 1 7 4 3
SHOW PREVIEW: WRAP & GIFTING
The BUNTBOX Handbag is made of 100% recycled fine cardboard and makes the perfect gift box for a pocket book or A6 notebook. Exclusively at the London Stationery Show, look out for the Buntbox Handbag with “London” embossed in gold. STAND M610 buntbox.com Chase and Wonder unveil a new floral inspired range of greeting cards and complementary wrapping paper at the show.The company’s founders, husbandand-wife team David and Faye Aspinall, created the new collection which consists of eight designs and six gift wrap sheets. STAND M529 chaseandwonder.com
Look out for the brand new ranges of gift wrap, gift bags, cards, tissue paper and tags from Silk Hat Greetings. Silk Hat wrap is luxurious and tactile, with matte and soft touch laminate to both sides of the sheet. STAND G212 silkhatgiftwrap.co.uk
4 2 S P R I N G // S U M M E R 2 0 1 7
This Baby Animals mt masking tape from Stone Marketing is almost too cute to use for wrapping gifts. Expect to see it adorning fashion bloggers’ journals in the near future… STAND M521 stonegift.com
IT’S A WRAP
Museums & Galleries extends its successful ranges of gift bags, tissue paper and foiled gift wrap at this year’s show, including this blue gift bag with its floral design and yellow accents. STAND M448 museumsgalleries.co.uk
From luxury paper to beautiful gift bags and decorative tape, there are more wrapping solutions to see at the show than ever before
Laura Stoddart celebrates the company’s Toscana Carte launches its Quadrilobo first birthday and second year at the London collection of high-quality decorative wrapping Stationery Show with the launch of the new paper with gold detailing, all made in Italy. “Musical Chairs” range, which includes these STAND M731 stylish gift tags featuring a single chair design. kartos.it STAND M635 laurastoddart.com East West presents newly extended ranges of Turnowsky, Bug Art and Fox and Lark JPT makes gifting fun stationery at this year’s with its TEPRA Lite show, including this range of tapes in a host bright floral gift bag by of pretty pastel shades Turnowsky. and fun patterns. STAND M629 STAND M606 eastwest.co.uk jpbooks.co.uk
S P R I N G // S U M M E R 2 0 1 7 4 3
SHOW PREVIEW: KIDS’ STATIONERY Pukka Pads is excited to promote its new 4D Interactive Colouring Books. Each colouring book includes 30 Augmented Reality pages and games, mazes, spot the difference and more. Just scan the cover for a free app! STAND M316 pukka-pads.co.uk
Supreme Stationery is looking forward to promoting its brand new range of eye-catching pencil cases in rainbowbright colours. STAND M638 supremestationery.com
Look out for Weveel’s new AW17SS18 products in the Scentos range of scented stationery, which includes Scentos fruit-scented and Sweet Shop candy scented products. STAND G131 weveel.com 4 4 S P R I N G // S U M M E R 2 0 1 7
Collins will be showing its cute and quirky new Woodland range of 2018 diaries.The fox, owl and hedgehog illustrations are sure to appeal to kids and grown-ups alike. STAND M641 collinsdebden.co.uk
THE KIDS ARE ALRIGHT Visit the London Stationery Show to see products set to grab the attention of younger customers
Kids - and adults - will love the new Space range from Mustard, which includes these ‘meteorite’ erasers packed in foil. STAND M416 justmustard.com
Price friendly and planet friendly, eco eco is exhibiting its wide range of recycled products, including these A4 Clear Tidy Files - a pack of 10 clear files made from 50% recycled bags. STAND M650 ecoecostat.co.uk
Enveco Ltd is a specialist greeting card envelopes manufacturer offering hundreds of colours and styles of plain, textured, foiled or embossed envelopes. STAND G219 stationeryrus.co.uk
There are plenty of things to make and do using West Design Products’ FUN range of creative products, which includes glitter, modelling clay, poster paints and brush pens. STAND M530 westdesignproducts.co.uk
Supplied in packs of six, Bostik’s brand new Rainbow Twisters are wax crayons with a combination of four colours in each pen, making colouring four times more fun! STAND M449 bostik.com
SHOW PREVIEW: OFFICE PRODUCTS
Look out for the new The Super Paint ultra washable paints from Maped, part of its innovative and much-loved Color’Peps range. STAND M506 www.maped.com
Swedish manufacturer Bong will be showcasing its latest range of envelopes and mailing products from Basildon Bond, New Guardian, Plus Fabric and Tyvek. STAND M320 bong.com
Vibe Squad from NPW is a quirky new stationery range inspired by the badge and patch craze.This ‘What You Sayin’?’ pencil set features 6 HB pencils with funny, silly slogans. STAND M420 npwgifts.com
These brightly coloured fountain pens from Shark Stationery are sure to inspire kids to write - but only if they can decide on their favourite colour… STAND G214 sharkstationery.com
World-leading stamps manufacturer Trodat will be launching its new Professional 4.0 series, available in these zesty neon shades. STAND G112 trodat.co.uk
WORKING 9 TO 5 Source the latest products at the London Stationery Show for an organised and efficient office
Cathedral Products will launch several new ranges at the show, including shredders, calculators, staplers, laminators, trimmers & magnetic whiteboards. STAND M415 cathedralproducts.com
Visit Jet Tec’s stand to see their extensive range of high-quality, British-made remanufactured printer consumables. STAND M725 jettec.com
Take your pick from these colourful staplers from Romeo Maestri & figli, an Italian company with several sales divisions that includes desk stationery products. STAND M742 romeomaestri.it tesa returns to the London Stationery Show with a collection of innovative new products including its Glue Stamp (pictured) and TACK range of double-sided adhesives. STAND M605 tesa.co.uk
Postsafe will show its One Stop Shop display unit with its awardwinning Polythene Envelopes. STAND G200 postsafe.co.uk
Leading office product manufacturers Rapesco will introduce its new ECO white range along with its wide offer of hole-punch and stapler products. STAND M440 rapesco.com
Come Comeand andmeet meetus usin in2017! 2017!
C
2525 - 26 - 26 April April Business Business Design Design Centre Centre stand: stand: G211 G211
call call usus 01543 01543 728051 728051 oror write write toto usus info@premieruk.net info@premieruk.net forfor more more information information about about any any ofof our our products products
c o
SHOW PREVIEW: KIDS’ STATIONERY Pukka Pads is excited to promote its new 4D Interactive Colouring Books. Each colouring book includes 30 Augmented Reality pages and games, mazes, spot the difference and more. Just scan the cover for a free app! STAND M316 pukka-pads.co.uk
Supreme Stationery is looking forward to promoting its brand new range of eye-catching pencil cases in rainbowbright colours. STAND M638 supremestationery.com
Look out for Weveel’s new AW17SS18 products in the Scentos range of scented stationery, which includes Scentos fruit-scented and Sweet Shop candy scented products. STAND G131 weveel.com 4 4 S P R I N G // S U M M E R 2 0 1 7
Collins will be showing its cute and quirky new Woodland range of 2018 diaries.The fox, owl and hedgehog illustrations are sure to appeal to kids and grown-ups alike. STAND M641 collinsdebden.co.uk
THE KIDS ARE ALRIGHT Visit the London Stationery Show to see products set to grab the attention of younger customers
Kids - and adults - will love the new Space range from Mustard, which includes these ‘meteorite’ erasers packed in foil. STAND M416 justmustard.com
Price friendly and planet friendly, eco eco is exhibiting its wide range of recycled products, including these A4 Clear Tidy Files - a pack of 10 clear files made from 50% recycled bags. STAND M650 ecoecostat.co.uk
Enveco Ltd is a specialist greeting card envelopes manufacturer offering hundreds of colours and styles of plain, textured, foiled or embossed envelopes. STAND G219 stationeryrus.co.uk
There are plenty of things to make and do using West Design Products’ FUN range of creative products, which includes glitter, modelling clay, poster paints and brush pens. STAND M530 westdesignproducts.co.uk
Supplied in packs of six, Bostik’s brand new Rainbow Twisters are wax crayons with a combination of four colours in each pen, making colouring four times more fun! STAND M449 bostik.com
SHOW PREVIEW: OFFICE PRODUCTS
Look out for the new The Super Paint ultra washable paints from Maped, part of its innovative and much-loved Color’Peps range. STAND M506 www.maped.com
Swedish manufacturer Bong will be showcasing its latest range of envelopes and mailing products from Basildon Bond, New Guardian, Plus Fabric and Tyvek. STAND M320 bong.com
Vibe Squad from NPW is a quirky new stationery range inspired by the badge and patch craze.This ‘What You Sayin’?’ pencil set features 6 HB pencils with funny, silly slogans. STAND M420 npwgifts.com
These brightly coloured fountain pens from Shark Stationery are sure to inspire kids to write - but only if they can decide on their favourite colour… STAND G214 sharkstationery.com
World-leading stamps manufacturer Trodat will be launching its new Professional 4.0 series, available in these zesty neon shades. STAND G112 trodat.co.uk
WORKING 9 TO 5 Source the latest products at the London Stationery Show for an organised and efficient office
Cathedral Products will launch several new ranges at the show, including shredders, calculators, staplers, laminators, trimmers & magnetic whiteboards. STAND M415 cathedralproducts.com
Visit Jet Tec’s stand to see their extensive range of high-quality, British-made remanufactured printer consumables. STAND M725 jettec.com
Take your pick from these colourful staplers from Romeo Maestri & figli, an Italian company with several sales divisions that includes desk stationery products. STAND M742 romeomaestri.it tesa returns to the London Stationery Show with a collection of innovative new products including its Glue Stamp (pictured) and TACK range of double-sided adhesives. STAND M605 tesa.co.uk
Postsafe will show its One Stop Shop display unit with its awardwinning Polythene Envelopes. STAND G200 postsafe.co.uk
Leading office product manufacturers Rapesco will introduce its new ECO white range along with its wide offer of hole-punch and stapler products. STAND M440 rapesco.com
Come Comeand andmeet meetus usin in2017! 2017!
C
2525 - 26 - 26 April April Business Business Design Design Centre Centre stand: stand: G211 G211
call call usus 01543 01543 728051 728051 oror write write toto usus info@premieruk.net info@premieruk.net forfor more more information information about about any any ofof our our products products
c o
SHOW PREVIEW: STATIONERY FOR MEN
The new Faber-Castell technical drawing range is serious kit for serious draughtsmen. See it on the West Design Products stand. STAND M530 westdesignproducts.co.uk Made for the design-loving global nomad, Origin One from The Grafiosi Company is a collection of everyday designer stationery, home décor, wall art and concept books. STAND G115 originone.in
MALE PRESERVE
The Chrome Balls kit from Polar will distract you for hours. It contains 12 balls, a set of black paperclips and a seriously powerful rare earth magnet to keep everything together. STAND G111 polarpen.com
Stationery addicts will crave this new range from cult brand Traveler’s Company, featuring its sought-after Traveler’s Notebook and BRASS collection. STAND M528 notabledesigns.co.uk
Find the coolest products made with the gentleman in mind
Silvine’s reinvented iconic red exercise books are perfect for jotting down notes for your latest project. STAND M408 silvine.com
Visit the Lamy stand to see this petrol blue Safari fountain pen with black nib and a matt black clip. STAND M630 lamy.com
Those of a certain age will love these quirky Floppy Disk sticky notes with card stack support for propping up on a desk. Part of the Happy notes range by Legami. STAND M421 limestationery.co.uk
The Kaweco Steel Sport is as much an industrial tool as a fountain pen, with its brushed aluminium surface and elegant design. STAND M520 studiopens.co.uk S P R I N G // S U M M E R 2 0 1 7 4 7
SHOW PREVIEW: STATIONERY FOR MEN
The new Faber-Castell technical drawing range is serious kit for serious draughtsmen. See it on the West Design Products stand. STAND M530 westdesignproducts.co.uk Made for the design-loving global nomad, Origin One from The Grafiosi Company is a collection of everyday designer stationery, home décor, wall art and concept books. STAND G115 originone.in
MALE PRESERVE
The Chrome Balls kit from Polar will distract you for hours. It contains 12 balls, a set of black paperclips and a seriously powerful rare earth magnet to keep everything together. STAND G111 polarpen.com
Stationery addicts will crave this new range from cult brand Traveler’s Company, featuring its sought-after Traveler’s Notebook and BRASS collection. STAND M528 notabledesigns.co.uk
Find the coolest products made with the gentleman in mind
Silvine’s reinvented iconic red exercise books are perfect for jotting down notes for your latest project. STAND M408 silvine.com
Visit the Lamy stand to see this petrol blue Safari fountain pen with black nib and a matt black clip. STAND M630 lamy.com
Those of a certain age will love these quirky Floppy Disk sticky notes with card stack support for propping up on a desk. Part of the Happy notes range by Legami. STAND M421 limestationery.co.uk
The Kaweco Steel Sport is as much an industrial tool as a fountain pen, with its brushed aluminium surface and elegant design. STAND M520 studiopens.co.uk S P R I N G // S U M M E R 2 0 1 7 4 7
STATIONERY BIZ
MADE IN THE UK HENRI DAVIS investigates the importance of homemanufactured product to the British stationery market WHEN I started working in the stationery industry in the late 1980s nearly all the stationery sold in the UK was made either in the UK or in Europe. The only things I remember buying from further afield were photograph albums from Japan and pencils from Thailand. Today the position is completely reversed, with only certain types of products made in the UK. So is it important that we still make stationery products in the UK, and has the referendum vote changed anything? Production in the UK and Europe moved further afield because of the significant cost savings available. Many in the industry believed this far outweighed the longer leadtimes, quality control challenges and increased volumes that had to be bought when dealing with manufacturers in the Far East. However, some retailers, particularly those with own-brand programmes, could not justify ordering high volumes of individual lines. They frequently lacked the infrastructure to manage importing, so having a UK manufacturing capability was critical. Jon Green, sales director of Sinclairs, a UK manufacturer of notebooks including the famous
About the author, Henri Davis
Henri has worked in the retail industry for 30 years, and in stationery since 1990, working as a stationery buyer for WHSmith until 2003. As an independent retail advisor in the cards, gifts, stationery and heritage industries, she works with many small and medium-sized businesses, including multi-site retailers, national and international manufacturers and suppliers. Henri is currently Chairman of The Giftware Association. For more information, please visit www.henridavis.co.uk.
Silvine brand, has some interesting insights which highlight the pros and cons of the current situation: “In 2016 Sinclairs increased Silvine branded UK sales by over 9%, but post Brexit, trade is somewhat depressed as buyers feel the impact of cost-price increases of up to 15%, linked to the pound/dollar exchange rate. “Importers will probably have to absorb the whole cost-price movement, and as UK manufacturers we are not immune from these increases either, as we also buy bulk raw materials like paper globally. “Regardless, the price gap has closed and UK manufacturers should be confident of future business gains as the Chinese, Indian, Indonesian etc markets start to consume more production domestically, reducing their need to export in such volumes. We have also noticed the more dynamic UK buyers have been looking to move their product sourcing to the UK because of the service and flexibility benefits. “In Q1 the vast majority of goods have increased in costs in the UK, and consumers are now experiencing the impact of the recent referendum. Export benefits are real, and Sinclairs has gained new business as a result
which, combined with our local UK growth, bodes well.” As Jon explains, this change in exchange rates is beneficial for anyone exporting from the UK and at the first trade fairs of the year there were significant numbers of buyers from Europe and further afield keen to buy at these advantageous rates. Kevin Turner at Charfleet Bindery noticed an increase in European customers for their Charfleet range of Linen notebooks, with interest coming from France, Italy, Turkey, Denmark and Portugal. For GO Stationery, exporting has been important for them for a while. Based in London, and manufacturing there too, they now supply stationery to more than 40 countries. Managing director Neil Atkinson said: “The growth of our export business has been fundamental to the success of GO Stationery ... whilst the weaker pound undoubtedly helps with some current price negotiations, most of our business is based on long-term relationships with clients who deal with us for a combination of factors, of which price is just one, alongside quality of design and the fact that we design and manufacture in our own UK factory.” The importance of Made in the UK as a marketing message has varied
WE HAVE ALSO NOTICED THE MORE DYNAMIC UK BUYERS HAVE BEEN LOOKING TO MOVE THEIR PRODUCT SOURCING TO THE UK BECAUSE OF THE SERVICE AND FLEXIBILITY BENEFITS. Charfleet Bindery 4 8 S P R I N G // S U M M E R 2 0 1 7
JON GREEN, SINCLAIRS
MOST OF OUR BUSINESS IS BASED ON LONG-TERM RELATIONSHIPS WITH CLIENTS WHO DEAL WITH US FOR A COMBINATION OF FACTORS, OF WHICH PRICE IS JUST ONE.
GO Stationery
NEIL ATKINSON, GO STATIONERY over the decades and this focus now has renewed vigour after last year’s vote, as industry and consumers become concerned about trading difficulties that may develop in the future. As more tourists come to the UK to take advantage of our cheaper prices, they are also keen to take home truly British souvenirs, particularly at the luxury end of the market where brands are important. Suppliers to retailers like Harrods and Selfridges are sure to benefit. Leathersmith of London diaries and undated products are sold in Harrods, Fortnum & Mason and Liberty. Their diaries had a very good sell through this year, with these retailers placing top-up orders. This suggests foreign demand was higher this year, and this is supported by the fact that their overseas web sales were up this year, too. Our visitor attractions will also benefit, as will their suppliers; Padblocks is a major supplier of bespoke stationery to this sector. However, there are product sectors like gift and personal stationery where design, finish and detailing have always been valued, and retailers and consumers have been prepared to pay a bit more for these unique features. One standout area is notebooks,
where we now have a wide variety of formats being produced in the UK at competitive prices. A good example of the benefits of manufacturing in the UK is the experience of new entrant to the market Say Nice Things. Sourcing products from the UK was fundamental for their brand as they wanted to support home-grown manufacturing. SNT is positioned at the upper end of the market, so the products have to shout quality and detail on every level. To ensure this, they wanted to be able to work closely, face-to-face and side-by-side with everyone throughout the process; from design concepts to artwork and final production. By creating everything here in the UK they could deliver beautiful, well-made products that are a joy to use, with the additional benefits of smaller quantities of each product design/format and shorter lead times. Card publishers wanting to broaden their product offer have been one of the driving forces behind the growth in demand for design-led notebooks. Because of their understanding of board, paper and print, they have consistently challenged what can be achieved. Having UK manufacturers like Enveco offering lower minimums,
shorter lead times and easier control over the design process, means that for many card publishers, stationery is now a significant part of their annual sales. Notebooks are not the only stationery products ‘Made in the UK’. West Design is a good example of a company making a diverse set of products, including Kids Craft activity kits, West Templates, Magic Color and Stephens papers and chalks, which generate almost half of their annual turnover. Managing director Jo Bray is proud of their Made in UK credentials, and believes the short lead times and flexible MOQs on their products are particularly appealing for UK buyers, as is the exchange rate since Brexit. For me there is no doubt that it is important for us to continue to make stationery products in the UK. In the current economic situation there is demand from retailers, consumers and tourists who want to buy it. For those manufacturers who have been brave enough to maintain capacity in the UK throughout, business is coming their way. It will not be easy and price will always be an issue, but there are plenty of other advantages for buyers who are prepared to support stationery products Made in the UK. Sinclairs
Enveco Say Nice Things Padblocks S P R I N G // S U M M E R 2 0 1 7 4 9
STATIONERY BIZ
MADE IN THE UK HENRI DAVIS investigates the importance of homemanufactured product to the British stationery market WHEN I started working in the stationery industry in the late 1980s nearly all the stationery sold in the UK was made either in the UK or in Europe. The only things I remember buying from further afield were photograph albums from Japan and pencils from Thailand. Today the position is completely reversed, with only certain types of products made in the UK. So is it important that we still make stationery products in the UK, and has the referendum vote changed anything? Production in the UK and Europe moved further afield because of the significant cost savings available. Many in the industry believed this far outweighed the longer leadtimes, quality control challenges and increased volumes that had to be bought when dealing with manufacturers in the Far East. However, some retailers, particularly those with own-brand programmes, could not justify ordering high volumes of individual lines. They frequently lacked the infrastructure to manage importing, so having a UK manufacturing capability was critical. Jon Green, sales director of Sinclairs, a UK manufacturer of notebooks including the famous
About the author, Henri Davis
Henri has worked in the retail industry for 30 years, and in stationery since 1990, working as a stationery buyer for WHSmith until 2003. As an independent retail advisor in the cards, gifts, stationery and heritage industries, she works with many small and medium-sized businesses, including multi-site retailers, national and international manufacturers and suppliers. Henri is currently Chairman of The Giftware Association. For more information, please visit www.henridavis.co.uk.
Silvine brand, has some interesting insights which highlight the pros and cons of the current situation: “In 2016 Sinclairs increased Silvine branded UK sales by over 9%, but post Brexit, trade is somewhat depressed as buyers feel the impact of cost-price increases of up to 15%, linked to the pound/dollar exchange rate. “Importers will probably have to absorb the whole cost-price movement, and as UK manufacturers we are not immune from these increases either, as we also buy bulk raw materials like paper globally. “Regardless, the price gap has closed and UK manufacturers should be confident of future business gains as the Chinese, Indian, Indonesian etc markets start to consume more production domestically, reducing their need to export in such volumes. We have also noticed the more dynamic UK buyers have been looking to move their product sourcing to the UK because of the service and flexibility benefits. “In Q1 the vast majority of goods have increased in costs in the UK, and consumers are now experiencing the impact of the recent referendum. Export benefits are real, and Sinclairs has gained new business as a result
which, combined with our local UK growth, bodes well.” As Jon explains, this change in exchange rates is beneficial for anyone exporting from the UK and at the first trade fairs of the year there were significant numbers of buyers from Europe and further afield keen to buy at these advantageous rates. Kevin Turner at Charfleet Bindery noticed an increase in European customers for their Charfleet range of Linen notebooks, with interest coming from France, Italy, Turkey, Denmark and Portugal. For GO Stationery, exporting has been important for them for a while. Based in London, and manufacturing there too, they now supply stationery to more than 40 countries. Managing director Neil Atkinson said: “The growth of our export business has been fundamental to the success of GO Stationery ... whilst the weaker pound undoubtedly helps with some current price negotiations, most of our business is based on long-term relationships with clients who deal with us for a combination of factors, of which price is just one, alongside quality of design and the fact that we design and manufacture in our own UK factory.” The importance of Made in the UK as a marketing message has varied
WE HAVE ALSO NOTICED THE MORE DYNAMIC UK BUYERS HAVE BEEN LOOKING TO MOVE THEIR PRODUCT SOURCING TO THE UK BECAUSE OF THE SERVICE AND FLEXIBILITY BENEFITS. Charfleet Bindery 4 8 S P R I N G // S U M M E R 2 0 1 7
JON GREEN, SINCLAIRS
MOST OF OUR BUSINESS IS BASED ON LONG-TERM RELATIONSHIPS WITH CLIENTS WHO DEAL WITH US FOR A COMBINATION OF FACTORS, OF WHICH PRICE IS JUST ONE.
GO Stationery
NEIL ATKINSON, GO STATIONERY over the decades and this focus now has renewed vigour after last year’s vote, as industry and consumers become concerned about trading difficulties that may develop in the future. As more tourists come to the UK to take advantage of our cheaper prices, they are also keen to take home truly British souvenirs, particularly at the luxury end of the market where brands are important. Suppliers to retailers like Harrods and Selfridges are sure to benefit. Leathersmith of London diaries and undated products are sold in Harrods, Fortnum & Mason and Liberty. Their diaries had a very good sell through this year, with these retailers placing top-up orders. This suggests foreign demand was higher this year, and this is supported by the fact that their overseas web sales were up this year, too. Our visitor attractions will also benefit, as will their suppliers; Padblocks is a major supplier of bespoke stationery to this sector. However, there are product sectors like gift and personal stationery where design, finish and detailing have always been valued, and retailers and consumers have been prepared to pay a bit more for these unique features. One standout area is notebooks,
where we now have a wide variety of formats being produced in the UK at competitive prices. A good example of the benefits of manufacturing in the UK is the experience of new entrant to the market Say Nice Things. Sourcing products from the UK was fundamental for their brand as they wanted to support home-grown manufacturing. SNT is positioned at the upper end of the market, so the products have to shout quality and detail on every level. To ensure this, they wanted to be able to work closely, face-to-face and side-by-side with everyone throughout the process; from design concepts to artwork and final production. By creating everything here in the UK they could deliver beautiful, well-made products that are a joy to use, with the additional benefits of smaller quantities of each product design/format and shorter lead times. Card publishers wanting to broaden their product offer have been one of the driving forces behind the growth in demand for design-led notebooks. Because of their understanding of board, paper and print, they have consistently challenged what can be achieved. Having UK manufacturers like Enveco offering lower minimums,
shorter lead times and easier control over the design process, means that for many card publishers, stationery is now a significant part of their annual sales. Notebooks are not the only stationery products ‘Made in the UK’. West Design is a good example of a company making a diverse set of products, including Kids Craft activity kits, West Templates, Magic Color and Stephens papers and chalks, which generate almost half of their annual turnover. Managing director Jo Bray is proud of their Made in UK credentials, and believes the short lead times and flexible MOQs on their products are particularly appealing for UK buyers, as is the exchange rate since Brexit. For me there is no doubt that it is important for us to continue to make stationery products in the UK. In the current economic situation there is demand from retailers, consumers and tourists who want to buy it. For those manufacturers who have been brave enough to maintain capacity in the UK throughout, business is coming their way. It will not be easy and price will always be an issue, but there are plenty of other advantages for buyers who are prepared to support stationery products Made in the UK. Sinclairs
Enveco Say Nice Things Padblocks S P R I N G // S U M M E R 2 0 1 7 4 9
STATIONERY BIZ
#SOCIALSTATIONERY Far from being an afterthought, social media must now play a central part in any successful brand’s marketing strategy. JULIA FAIERS discovers how stationery is embracing digital THE DIGITAL landscape of social media might not seem a natural bedfellow for the analogue world of stationery, but this is one relationship that can make the difference between a brand’s success or failure. While stationery designers and suppliers live and breathe paper, ink and the handwritten word, social media platforms like Facebook, Twitter and Instagram allow them to put their products in front of customers instantly, bypassing traditional marketing channels. A recent study by the Stationery Matters team into how UK stationery brands do (or don’t) use social media provided a fascinating insight into the industry’s love/hate relationship with social. There were unexpected heroes and notable absences from UK brands on all the most popular social platforms. Perhaps most exciting, young British brand Ohh Deer is the first to build a social community with more than one million followers! That’s a million potential customers who’ve chosen to engage on their digital devices with a company specialising in paper goods. Other companies whose communities run into the tens of thousands include Derwent, Smythson, Filofax, Oxford Notebooks, Santoro London and G F Smith Papers, proving that companies who make pens and paper can master digital. British brands who don’t tweet or post to Instagram to keep their customers in the loop are clearly missing a trick. But it’s not just about getting product in front of stationery fans. Social networks offer multiple benefits. For many, it’s the immediacy of social media which appeals. Elly Vvaller, founder of Dear To Me Studio, a Stockholm-based company specialising in hand-finished paper products manufactured in the UK, says: “First and foremost it’s a platform for communicating directly with the customer, whether that’s wholesale or retail. We use social media to showcase our designs to both
consumers and potential stockists. We’re based in Stockholm and find it’s perfect to reveal what life is like behind the scenes, the finer details and the day-to-day developments in the business. In addition, we can respond to our customers’ needs.” It shouldn’t come as a surprise that stationery brands are excelling on digital, despite their old-school heritage. Creativity and innovative design are crucial to stationery makers and suppliers. It’s not a giant leap to transfer these skills across to digital. The most successful brands on social are those using creative flair. One of our LaunchPad winners, Foggish, are a case in point. As soon as they heard about their competition win, they created a fabulously eye-catching Gif to post on Twitter. It caught people’s attention, and imagination, earning retweets and likes from the industry and consumers. The key is to keep customers excited by a brand’s social media feeds. There are many ways to achieve this, from using video through to hosting a social media account takeover. Rachel Woolley, marketing manager at STAEDTLER (UK), cites Facebook as the brand’s most successful platform, due in part to their creative use of video. “We love to share project ideas of what people can create with our FIMO polymer modelling clay. Speeded-up video clips are a great way to show simple FIMO model creations.” The Art File, for example,
OHH DEER IS THE FIRST TO BUILD A SOCIAL COMMUNITY WITH MORE THAN ONE MILLION FOLLOWERS. The Top 5 Social Media Stars of Stationery* 1. Ohh Deer 2. Derwent 3. Smythson 4. G F Smith Papers 5. Filofax * Based on the total size of the brand’s social media community across all active networks. The Stationery Matters team carried out the study in October 2016.
S P R I N G // S U M M E R 2 0 1 7 5 1
STATIONERY BIZ
#SOCIALSTATIONERY Far from being an afterthought, social media must now play a central part in any successful brand’s marketing strategy. JULIA FAIERS discovers how stationery is embracing digital THE DIGITAL landscape of social media might not seem a natural bedfellow for the analogue world of stationery, but this is one relationship that can make the difference between a brand’s success or failure. While stationery designers and suppliers live and breathe paper, ink and the handwritten word, social media platforms like Facebook, Twitter and Instagram allow them to put their products in front of customers instantly, bypassing traditional marketing channels. A recent study by the Stationery Matters team into how UK stationery brands do (or don’t) use social media provided a fascinating insight into the industry’s love/hate relationship with social. There were unexpected heroes and notable absences from UK brands on all the most popular social platforms. Perhaps most exciting, young British brand Ohh Deer is the first to build a social community with more than one million followers! That’s a million potential customers who’ve chosen to engage on their digital devices with a company specialising in paper goods. Other companies whose communities run into the tens of thousands include Derwent, Smythson, Filofax, Oxford Notebooks, Santoro London and G F Smith Papers, proving that companies who make pens and paper can master digital. British brands who don’t tweet or post to Instagram to keep their customers in the loop are clearly missing a trick. But it’s not just about getting product in front of stationery fans. Social networks offer multiple benefits. For many, it’s the immediacy of social media which appeals. Elly Vvaller, founder of Dear To Me Studio, a Stockholm-based company specialising in hand-finished paper products manufactured in the UK, says: “First and foremost it’s a platform for communicating directly with the customer, whether that’s wholesale or retail. We use social media to showcase our designs to both
consumers and potential stockists. We’re based in Stockholm and find it’s perfect to reveal what life is like behind the scenes, the finer details and the day-to-day developments in the business. In addition, we can respond to our customers’ needs.” It shouldn’t come as a surprise that stationery brands are excelling on digital, despite their old-school heritage. Creativity and innovative design are crucial to stationery makers and suppliers. It’s not a giant leap to transfer these skills across to digital. The most successful brands on social are those using creative flair. One of our LaunchPad winners, Foggish, are a case in point. As soon as they heard about their competition win, they created a fabulously eye-catching Gif to post on Twitter. It caught people’s attention, and imagination, earning retweets and likes from the industry and consumers. The key is to keep customers excited by a brand’s social media feeds. There are many ways to achieve this, from using video through to hosting a social media account takeover. Rachel Woolley, marketing manager at STAEDTLER (UK), cites Facebook as the brand’s most successful platform, due in part to their creative use of video. “We love to share project ideas of what people can create with our FIMO polymer modelling clay. Speeded-up video clips are a great way to show simple FIMO model creations.” The Art File, for example,
OHH DEER IS THE FIRST TO BUILD A SOCIAL COMMUNITY WITH MORE THAN ONE MILLION FOLLOWERS. The Top 5 Social Media Stars of Stationery* 1. Ohh Deer 2. Derwent 3. Smythson 4. G F Smith Papers 5. Filofax * Based on the total size of the brand’s social media community across all active networks. The Stationery Matters team carried out the study in October 2016.
S P R I N G // S U M M E R 2 0 1 7 5 1
STATIONERY BIZ We asked Sally Holland, creative at gift and stationery brand UStudio:
GIVEN THE STATIONERY INDUSTRY IS SO DESIGN-FOCUSED, IT STANDS TO REASON THAT NETWORKS HOT ON VISUALS ARE MOST POPULAR WITH BOTH BRANDS AND CONSUMERS. invited illustrator Ben Rothery to take over their Instagram account on March 2nd. They let their community know in advance by promoting it across their social media networks. On the day itself, the greatest engagement came from a slow-motion mini video of the takeover artist sharpening a pencil with a razor blade. Simple but mesmeric. Given the stationery industry is so design-focused, it stands to reason that networks hot on visuals are most popular with both brands and consumers. Instagram is a clear favourite across the sector for many reasons. For Elly Vvaller at Dear To Me Studio, this is because “we can show our designs and products. Using hashtags means people looking for products similar to ours will also find Dear To Me Studio. We’re just starting to use Instagram Video - it’s great for telling more of a story and putting life into stills.”
5 2 S P R I N G // S U M M E R 2 0 1 7
Q. What are your main goals on social media?
Q. What do you think of the industry’s attitude to social media?
A. We use social media to share our enthusiasm for our products and artists and also to increase company exposure. We collaborate with a lot of illustrators, photographers and designers so it’s also a great way to interact with them and find new work that we love and want to publish.
I think overall there are some strong stationery voices online and a lot of companies sharing beautiful product photography and great ideas. We’ve found the social media world to be a positive, inspiring and supportive environment - like a cheerleading club for people who like paper.
Q. Currently what are your most successful platforms, and why?
A. I would say Instagram. It’s really useful for gauging enthusiasm for products we launch and also for keeping an eye out for new trends and artists. We also love using Pinterest to research and get inspired! Q. What’s one of your most successful recent social media campaigns?
A. We’ve been running Instagram ‘Artist Takeovers’ for around a year now. We invite artists that we publish work with to run our Instagram account for the day and we give them free rein to post what they like (all arty stuff, mind). Luckily they’ve all been well behaved so far…
Competitions are a tried-and-tested method to grow a brand’s social media community and to promote new product to a huge audience. Pentel, for example, ran a successful campaign from April to October 2016 targeting students and young adults on Facebook, Instagram, Twitter and YouTube. The campaign, which included student vlogger Kaitlin Dobson’s ‘Stationery Haul’ video review, and an interactive app called It’s a Write-Off, reached over a million people. Players accepted the Write-Off challenge more than 12,000 times. Social media doesn’t need to be the domain of large companies with big marketing budgets alone. Andy Youings, of Say Nice Things, a new company currently selling direct to the consumer, recognises the importance of using social media to get noticed in a busy market. One
advantage for young companies like SNT is the control they have over budgets. Andy says: “We’re finding it very cost effective. Sometimes we’re spending less than £10 to promote our website to a segment of our target audience. We have some very specific interest groups within our customer demographic and we’re finding it invaluable to be really targeted on social media.” Pentel’s Wendy Vickery agrees, saying “what people often forget is that social media marketing can be highly targeted – it’s not the ‘mud at the barn door’ approach that above-the-line advertising can sometimes be. Equally, it’s not under the radar. A properly constructed and professionally executed campaign has the ability to enhance brand awareness, help launch new products and generate demand.” So, what are you waiting for…
STATIONERY BIZ We asked Sally Holland, creative at gift and stationery brand UStudio:
GIVEN THE STATIONERY INDUSTRY IS SO DESIGN-FOCUSED, IT STANDS TO REASON THAT NETWORKS HOT ON VISUALS ARE MOST POPULAR WITH BOTH BRANDS AND CONSUMERS. invited illustrator Ben Rothery to take over their Instagram account on March 2nd. They let their community know in advance by promoting it across their social media networks. On the day itself, the greatest engagement came from a slow-motion mini video of the takeover artist sharpening a pencil with a razor blade. Simple but mesmeric. Given the stationery industry is so design-focused, it stands to reason that networks hot on visuals are most popular with both brands and consumers. Instagram is a clear favourite across the sector for many reasons. For Elly Vvaller at Dear To Me Studio, this is because “we can show our designs and products. Using hashtags means people looking for products similar to ours will also find Dear To Me Studio. We’re just starting to use Instagram Video - it’s great for telling more of a story and putting life into stills.”
5 2 S P R I N G // S U M M E R 2 0 1 7
Q. What are your main goals on social media?
Q. What do you think of the industry’s attitude to social media?
A. We use social media to share our enthusiasm for our products and artists and also to increase company exposure. We collaborate with a lot of illustrators, photographers and designers so it’s also a great way to interact with them and find new work that we love and want to publish.
I think overall there are some strong stationery voices online and a lot of companies sharing beautiful product photography and great ideas. We’ve found the social media world to be a positive, inspiring and supportive environment - like a cheerleading club for people who like paper.
Q. Currently what are your most successful platforms, and why?
A. I would say Instagram. It’s really useful for gauging enthusiasm for products we launch and also for keeping an eye out for new trends and artists. We also love using Pinterest to research and get inspired! Q. What’s one of your most successful recent social media campaigns?
A. We’ve been running Instagram ‘Artist Takeovers’ for around a year now. We invite artists that we publish work with to run our Instagram account for the day and we give them free rein to post what they like (all arty stuff, mind). Luckily they’ve all been well behaved so far…
Competitions are a tried-and-tested method to grow a brand’s social media community and to promote new product to a huge audience. Pentel, for example, ran a successful campaign from April to October 2016 targeting students and young adults on Facebook, Instagram, Twitter and YouTube. The campaign, which included student vlogger Kaitlin Dobson’s ‘Stationery Haul’ video review, and an interactive app called It’s a Write-Off, reached over a million people. Players accepted the Write-Off challenge more than 12,000 times. Social media doesn’t need to be the domain of large companies with big marketing budgets alone. Andy Youings, of Say Nice Things, a new company currently selling direct to the consumer, recognises the importance of using social media to get noticed in a busy market. One
advantage for young companies like SNT is the control they have over budgets. Andy says: “We’re finding it very cost effective. Sometimes we’re spending less than £10 to promote our website to a segment of our target audience. We have some very specific interest groups within our customer demographic and we’re finding it invaluable to be really targeted on social media.” Pentel’s Wendy Vickery agrees, saying “what people often forget is that social media marketing can be highly targeted – it’s not the ‘mud at the barn door’ approach that above-the-line advertising can sometimes be. Equally, it’s not under the radar. A properly constructed and professionally executed campaign has the ability to enhance brand awareness, help launch new products and generate demand.” So, what are you waiting for…
STATIONERY BIZ
Two Little Boys Little Dog Laughed
in the UK. Lime Stationery & Art are stocking a wonderful range of Legami notebooks and diaries with typical understated Italian style and really interesting layouts. Magnetips, launched in 2016 and now distributed by Stone Marketing, are rich fine liners which contain two powerful magnets making them easy to store or keep together. Licensing continues to be a strong design source for stationery, with a
TREND SPOTTING Storytelling, humour and foiling stand out for HENRI DAVIS at the first trade shows of 2017 AFTER THE stresses of Christmas trading, the first trade fairs in January and February are a real pleasure. We get to see the fantastic new ranges manufacturers have invested time, money and energy into, so that we can achieve great sales. Trade fairs are a great barometer not just of trends, but also of the mood in the industry. Seeing our manufacturers feel positive enough to develop new products is always a good bellwether, and if the amount of new product seen so far is anything to go by, it should be a great trading year. In contrast many are worried that 2017 will be difficult for retailing, as the initial impact of Brexit starts to hit consumer confidence and therefore spending. Price increases passed onto consumers because of pound/dollar/euro exchange rates will only exacerbate this. Periods of uncertainty can have a positive impact on some sectors. In the last recession stationery benefited, as people wrote more letters and cards to stay in touch and ensure that occasions were celebrated even if money was tight. In tougher times humour becomes increasingly popular. Two Little Boys have launched a great selection of notebooks sold singly or in stylish metal tins with lines relating to their possible use which will definitely make you smile. The range also includes two Books of Mindlessness (shown here) which contain ‘stupid activities, pointless questionnaires and general silliness’ - an antidote to mindfulness.
Leuchtturm1917
Legami
Portico Designs
5 6 S P R I N G // S U M M E R 2 0 1 7
FOILING AND METALLIC FINISHES WERE VERY VISIBLE AT THE SHOWS.
Quire What this means is that products should offer good value for money in terms of quality and finish for the price charged, and consumers are likely to be looking for products that function well, not just look good. Whether we are suppliers or retailers, our customers expect us to do things even better than before, and will happily move their business to others if we let them down. The pressure is on! Consumers like a reason to buy products, so those with stories to tell are performing particularly well at the moment. Douglas the Boy Wonder is an eye-catching range from Little Dog Laughed, and the characterisation of Douglas (never Doug) the Fox Terrier with the red spotty scarf, enhances the appeal of the already-charming illustrations. The website tells Douglas’s story: the image is based on a real toy discovered in a little antique shop in deepest, darkest Norfolk. His fur is patchy, his stuffing is loose and his wheels are missing… Foiling and metallic finishes were very visible at the shows, taking the trend we saw last year to another level. A stand-out range comes from Leuchtturm1917, launched to celebrate their centenary. This eyecatching selection of metallic coloured notebooks, jot books, diaries and business-card cases in gold, silver and copper are stunning. I saw several luxurious-looking ranges using cream backgrounds with black and gold detailing: including classy stripe and spot combinations, and the elegant Wedgewood range from Portico Designs. While there weren’t many UK retailers at Paperworld this year, it’s clear that distributors who bring us stationery from Europe and beyond have been doing a great job selecting exciting new products for us to stock
liberation from the digital world via a re-evaluation of low-tech, analogue and everyday. The beauty we see in the ordinary; a new appreciation and admiration of slowly acquired skills, a time for artisans and craftspeople. Doesn’t that sound like ‘all things stationery’? “Both of these trends (Analogue Workshop and Homeland) have a new retro look with a 1950s brutalist stylistic influence. Everyday materials
RETAILERS AND MANUFACTURERS THAT PROVIDE CONSUMERS WITH WHAT MIGHT BE DESCRIBED AS ‘INSTAGRAM MOMENTS’ WILL DO VERY WELL. Magnetips from Stone Marketing
Portico Designs
Quire
diverse selection on offer; from Wild and Wolf’s colourful Polaroid range and Blueprint’s cute cat Pusheen to the sophisticated Alice Scott range from Portico Designs. We often read about the need to focus on letter writing by groups and individuals keen to encourage youngsters to write rather than use electronic devices. Quire have launched a really lovely range of traditional writing papers aimed at adults, but they also have 3D Paper Statues which will encourage children to write, too. Whatever category you were buying at the Spring Fair, you will not have escaped flamingos, unicorns and donuts: all popular last year and showing no hint of disappearing. I asked Phil Pond of Scarlet Opus, who will present a Trends Seminar at the London Stationery Show in April, what we can expect to see in the coming months. I have given him the last word it makes fascinating reading. “In the coming summer months we’ll see the full emergence of the ‘Analogue Workshop’ trend we spoke of to the world of stationery last year. This is a perfect, if not the perfect design trend for stationery manufacturers and retailers. It translates perfectly into product and merchandising. And it evolves as we move into next autumn/winter to a trend that at Scarlet Opus we’re calling ‘Homeland’. Essentially, these two trend stories counteract the constantly connected, ever updating and accelerating pace of modern life. We reach out for what is grounded, going back to basics. The trend offers
are appreciated (have you seen the recent emergence of chipboard as a design material?) The trends are unpretentious, but precise; products made with these trends in mind have an experienced, craft, workshop aesthetic. They have sober but poetic qualities. The colour palette moving into the AW2017 season is more natural and appreciates earthen colours more, especially dark shades of green. There is a desire for edited-down order, a deep need for comfort and a connection to nature. It’s perhaps austerity and optimism meeting through a mutual love of handmade and crafted. “For those designers and retailers wanting a more futuristic look and feel, our 2018 trend Urban Planet also plays very well for Stationery. It has a metallic colour palette with complimentary blues and greys. But it’s not the stereotypical future aesthetic you might imagine; instead it is a modest futuristic look, with a strong architectural dimension and takes us further into minimalism. The trend uses extremes of light and darkness reflecting the reality of a deserted lunar landscape. “And the biggest retail trend of all? Consumers of today no longer have an interest in simply buying ‘stuff’. They desire a complete and memorable experience. Retailers and manufacturers that provide consumers with what might be described as ‘Instagram moments’ will do very well over the next few years. Those that continue simply to display product for sale might soon find themselves facing very difficult times.” S P R I N G // S U M M E R 2 0 1 7 5 7
STATIONERY BIZ
Two Little Boys Little Dog Laughed
in the UK. Lime Stationery & Art are stocking a wonderful range of Legami notebooks and diaries with typical understated Italian style and really interesting layouts. Magnetips, launched in 2016 and now distributed by Stone Marketing, are rich fine liners which contain two powerful magnets making them easy to store or keep together. Licensing continues to be a strong design source for stationery, with a
TREND SPOTTING Storytelling, humour and foiling stand out for HENRI DAVIS at the first trade shows of 2017 AFTER THE stresses of Christmas trading, the first trade fairs in January and February are a real pleasure. We get to see the fantastic new ranges manufacturers have invested time, money and energy into, so that we can achieve great sales. Trade fairs are a great barometer not just of trends, but also of the mood in the industry. Seeing our manufacturers feel positive enough to develop new products is always a good bellwether, and if the amount of new product seen so far is anything to go by, it should be a great trading year. In contrast many are worried that 2017 will be difficult for retailing, as the initial impact of Brexit starts to hit consumer confidence and therefore spending. Price increases passed onto consumers because of pound/dollar/euro exchange rates will only exacerbate this. Periods of uncertainty can have a positive impact on some sectors. In the last recession stationery benefited, as people wrote more letters and cards to stay in touch and ensure that occasions were celebrated even if money was tight. In tougher times humour becomes increasingly popular. Two Little Boys have launched a great selection of notebooks sold singly or in stylish metal tins with lines relating to their possible use which will definitely make you smile. The range also includes two Books of Mindlessness (shown here) which contain ‘stupid activities, pointless questionnaires and general silliness’ - an antidote to mindfulness.
Leuchtturm1917
Legami
Portico Designs
5 6 S P R I N G // S U M M E R 2 0 1 7
FOILING AND METALLIC FINISHES WERE VERY VISIBLE AT THE SHOWS.
Quire What this means is that products should offer good value for money in terms of quality and finish for the price charged, and consumers are likely to be looking for products that function well, not just look good. Whether we are suppliers or retailers, our customers expect us to do things even better than before, and will happily move their business to others if we let them down. The pressure is on! Consumers like a reason to buy products, so those with stories to tell are performing particularly well at the moment. Douglas the Boy Wonder is an eye-catching range from Little Dog Laughed, and the characterisation of Douglas (never Doug) the Fox Terrier with the red spotty scarf, enhances the appeal of the already-charming illustrations. The website tells Douglas’s story: the image is based on a real toy discovered in a little antique shop in deepest, darkest Norfolk. His fur is patchy, his stuffing is loose and his wheels are missing… Foiling and metallic finishes were very visible at the shows, taking the trend we saw last year to another level. A stand-out range comes from Leuchtturm1917, launched to celebrate their centenary. This eyecatching selection of metallic coloured notebooks, jot books, diaries and business-card cases in gold, silver and copper are stunning. I saw several luxurious-looking ranges using cream backgrounds with black and gold detailing: including classy stripe and spot combinations, and the elegant Wedgewood range from Portico Designs. While there weren’t many UK retailers at Paperworld this year, it’s clear that distributors who bring us stationery from Europe and beyond have been doing a great job selecting exciting new products for us to stock
liberation from the digital world via a re-evaluation of low-tech, analogue and everyday. The beauty we see in the ordinary; a new appreciation and admiration of slowly acquired skills, a time for artisans and craftspeople. Doesn’t that sound like ‘all things stationery’? “Both of these trends (Analogue Workshop and Homeland) have a new retro look with a 1950s brutalist stylistic influence. Everyday materials
RETAILERS AND MANUFACTURERS THAT PROVIDE CONSUMERS WITH WHAT MIGHT BE DESCRIBED AS ‘INSTAGRAM MOMENTS’ WILL DO VERY WELL. Magnetips from Stone Marketing
Portico Designs
Quire
diverse selection on offer; from Wild and Wolf’s colourful Polaroid range and Blueprint’s cute cat Pusheen to the sophisticated Alice Scott range from Portico Designs. We often read about the need to focus on letter writing by groups and individuals keen to encourage youngsters to write rather than use electronic devices. Quire have launched a really lovely range of traditional writing papers aimed at adults, but they also have 3D Paper Statues which will encourage children to write, too. Whatever category you were buying at the Spring Fair, you will not have escaped flamingos, unicorns and donuts: all popular last year and showing no hint of disappearing. I asked Phil Pond of Scarlet Opus, who will present a Trends Seminar at the London Stationery Show in April, what we can expect to see in the coming months. I have given him the last word it makes fascinating reading. “In the coming summer months we’ll see the full emergence of the ‘Analogue Workshop’ trend we spoke of to the world of stationery last year. This is a perfect, if not the perfect design trend for stationery manufacturers and retailers. It translates perfectly into product and merchandising. And it evolves as we move into next autumn/winter to a trend that at Scarlet Opus we’re calling ‘Homeland’. Essentially, these two trend stories counteract the constantly connected, ever updating and accelerating pace of modern life. We reach out for what is grounded, going back to basics. The trend offers
are appreciated (have you seen the recent emergence of chipboard as a design material?) The trends are unpretentious, but precise; products made with these trends in mind have an experienced, craft, workshop aesthetic. They have sober but poetic qualities. The colour palette moving into the AW2017 season is more natural and appreciates earthen colours more, especially dark shades of green. There is a desire for edited-down order, a deep need for comfort and a connection to nature. It’s perhaps austerity and optimism meeting through a mutual love of handmade and crafted. “For those designers and retailers wanting a more futuristic look and feel, our 2018 trend Urban Planet also plays very well for Stationery. It has a metallic colour palette with complimentary blues and greys. But it’s not the stereotypical future aesthetic you might imagine; instead it is a modest futuristic look, with a strong architectural dimension and takes us further into minimalism. The trend uses extremes of light and darkness reflecting the reality of a deserted lunar landscape. “And the biggest retail trend of all? Consumers of today no longer have an interest in simply buying ‘stuff’. They desire a complete and memorable experience. Retailers and manufacturers that provide consumers with what might be described as ‘Instagram moments’ will do very well over the next few years. Those that continue simply to display product for sale might soon find themselves facing very difficult times.” S P R I N G // S U M M E R 2 0 1 7 5 7
STATIONERY BIZ
THE LAST WORD with Julie Bell, owner of Julie Bell Stationery
IT IS SO MUCH MORE PERSONAL AND MEANINGFUL TO RECEIVE A HANDWRITTEN NOTE. I THINK THE TACTILE ASPECT OF STATIONERY IS IMPORTANT TOO. When did your love affair with stationery start?
What’s the most rewarding aspect of your job?
About 28 years ago when I saw some beautifully hand engraved stationery in Paris. I was not familiar with the process at the time but thought that it could be used in a more contemporary way.
Seeing a design actually come to life and work well. As most of our dies are hand engraved, until we print we have no idea if something is going to work or not. Sometimes they don’t, and sometimes they are way better than we imagined! It is good then to get positive feedback from our customers. I think everyone in a small factory takes pride in the work they produce, so it is good to be able to pass on the praise to them.
How did your business start?
By drawing some Christmas card designs with a lipstick and an eye pencil as I didn’t have anything else to draw with! I had the designs printed in November and tried to sell the cards to shops. I very quickly learnt that that was not the way to do it!
What inspires your designs?
Everything, but especially travelling.
What were the biggest challenges at the beginning?
Why do you think stationery continues to thrive in this digital age?
Not having the support of a large company. No paid holidays, no sick pay and no one to sort out computer problems!
It is so much more personal and meaningful to receive a handwritten note. I think the tactile aspect of stationery is important too.
How did your business grow?
What advice would you give to young people starting off in the industry?
Through exhibiting at trade shows. What are the biggest challenges right now to independent stationery brands?
Do plenty of research before starting, not afterwards!
In our particular case, it is getting enough staff that are trained die stampers and engravers. As with any business, it is also about keeping customers happy and, hopefully, loyal.
What item of stationery could you not live without?
reliable source ...the tape people.
To ‘not live without’ might be a bit strong, but I always like having a notebook on me.
create, play, decorate, at London Stationery Show, stand no. G222 reliablesource.co.uk
sales@reliablesource.co.uk
020 8295 5440
cre8tapes.com
5 8 S P R I N G // S U M M E R 2 0 1 7 RSL Stationary brain AD 2017.indd 1
21/02/2017 11:52
STATIONERY BIZ
THE LAST WORD with Julie Bell, owner of Julie Bell Stationery
IT IS SO MUCH MORE PERSONAL AND MEANINGFUL TO RECEIVE A HANDWRITTEN NOTE. I THINK THE TACTILE ASPECT OF STATIONERY IS IMPORTANT TOO. When did your love affair with stationery start?
What’s the most rewarding aspect of your job?
About 28 years ago when I saw some beautifully hand engraved stationery in Paris. I was not familiar with the process at the time but thought that it could be used in a more contemporary way.
Seeing a design actually come to life and work well. As most of our dies are hand engraved, until we print we have no idea if something is going to work or not. Sometimes they don’t, and sometimes they are way better than we imagined! It is good then to get positive feedback from our customers. I think everyone in a small factory takes pride in the work they produce, so it is good to be able to pass on the praise to them.
How did your business start?
By drawing some Christmas card designs with a lipstick and an eye pencil as I didn’t have anything else to draw with! I had the designs printed in November and tried to sell the cards to shops. I very quickly learnt that that was not the way to do it!
What inspires your designs?
Everything, but especially travelling.
What were the biggest challenges at the beginning?
Why do you think stationery continues to thrive in this digital age?
Not having the support of a large company. No paid holidays, no sick pay and no one to sort out computer problems!
It is so much more personal and meaningful to receive a handwritten note. I think the tactile aspect of stationery is important too.
How did your business grow?
What advice would you give to young people starting off in the industry?
Through exhibiting at trade shows. What are the biggest challenges right now to independent stationery brands?
Do plenty of research before starting, not afterwards!
In our particular case, it is getting enough staff that are trained die stampers and engravers. As with any business, it is also about keeping customers happy and, hopefully, loyal.
What item of stationery could you not live without?
reliable source ...the tape people.
To ‘not live without’ might be a bit strong, but I always like having a notebook on me.
create, play, decorate, at London Stationery Show, stand no. G222 reliablesource.co.uk
sales@reliablesource.co.uk
020 8295 5440
cre8tapes.com
5 8 S P R I N G // S U M M E R 2 0 1 7 RSL Stationary brain AD 2017.indd 1
21/02/2017 11:52