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Impractically, Practical showcases artists and designers that use business as a cultural instigator, raising questions about the potential of transmedia communication to act as a catalyst to influence and initiate change on both global and local levels, through fictional entrepreneurship, and diegetic business. This is edition 002 of a constantly changing and un-finished essay.

Impractically, Practical showcases artists and designers that use business as a cultural instigator, raising questions about the potential of transmedia communication to act a...

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