HUNGARY TO PROMOTE ITS THERMAL SPAS TO MIDDLE EAST VISITORS AT ARABIAN TRAVEL MARKET 2023

Hungary is set to participate in the 30th edition of Arabian Travel Market 2023, taking place in Dubai on 1-4 May at the Dubai World Trade Centre. The "Land of waters" will be promoting its thermal and mineral water sources, thermal lakes and baths to thousands of travel and media professionals from around the world.

Hungary has one of the largest thermal water reserves in the world; 80% of the country’s territory has some kind of thermal water underground. The healing powers of thermal spas have long been known, and in Hungary this precious resource has a long tradition of being at the center of exceptional wellness and medical retreats focused on regenerative health, beauty and vigor, attracting thousands of tourists every year.

‘Renewal’, has been the main theme in Hungary for the past few years; a whole new side of the capital has been developed while a new rural Hungary has evolved with a totally new world-class sporting events, outstanding cultural projects, and renewed historical sites only to add additional aesthetic and luxury experiential qualities to the visitor experiences and this year's tourism offerings. Since 2017, more than 17 000 developments have been made in the Hungarian tourism sector in total, as part of a comprehensive development program. In 2021 and 2022 combined, 63 new hotels, 14,000 private accommodation units, nearly 600 guesthouses and 114 beaches were renovated, while dozens of attractions, castles, fortresses, and spas are also being developed. In 2022, 23 new hotels opened in Hungary including five 5-stars, and sixteen 4-stars accommodations, out of which 8 are in Budapest.