WELCOME!
SCHEDULE
THE TAKEOVER NETWORKING EVENT FIREHOUSE GALLERY MONDAY, MAY 16 6-8:30PM
Introduction, Talk to Someone you Don't Know, Eat & Drink, Post on Social Media! Valley Girl Presentation about the Extraordinary Potential of the Valley Arts District Primerica Talk on Financial Education
Take Back the Festival! - Group Activity
Regroup & Share!
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WHAT IS THE VALLEY ARTS DISTRICT? 15 block radius is located on the border of Orange and West Orange initially powered by nonprofit organizations, HANDS, inc. and ValleyArts, inc.
SOCIAL MEDIA IS HERE. IT’S NOT GOING AWAY; NOT A PASSING FAD. BE WHERE YOUR CUSTOMERS ARE: IN SOCIAL MEDIA.
Home to an already vibrant artist community, ValleyArts celebrated their 10thanniversary last year, to me that marked the start of a new era, which means us. There are galleries, artist residences, new residences under construction, theater, brands, and more already, great events like The Valley Gala, Brews and Brushes, Don’t Drop the Mic, and political activism.
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WHAT ATTRACTED ME TO THE VALLEY ARTS DISTRICT?
We are 1/1 SOCIAL MEDIA IS HERE. IT’S NOT
GOING AWAY NOT A PASSING FAD BE WHERE YOUR CUSTOMERS ARE: IN SOCIAL MEDIA.
From a New Yorker’s perspective, I saw there was a lot of opportunity, and potential ; . here that is not accessible in the “big city”, I would be one of thousands, of aspiring writers in New york but here you can stand alone and build your empire This neighborhood has been around for 10 years but it is still at a very early stage, and still developing in every way, real estate, population, etc. This leaves an open slate to make your mark. This community L R I R U F F | is@artist L R I Rdriven AND F Fand led, meaning it goes in the direction of the people that are active here, so that means we can play a major role in the identity of this town The millennials that are already here are talented, ambitious, energetic and hopefully, today we can cultivate that group as well as expand and grow our network
THE VALLEY ARTS DISTRICT HAS POTENTIAL TO BE THE NEXT TRENDY "IT" NEIGHBORHOOD & WE CAN BE THE FACE OF IT
SOCIAL MEDIA IS HERE. IT’S NOT GOING AWAY; NOT A PASSING FAD. BE WHERE YOUR CUSTOMERS ARE: IN SOCIAL MEDIA.
We are a neighborhood that is on the rise, we have what it takes to be the next trendy “it” neighborhood like Williamsburg, Lower East Side, Ironbound in Newark, Austin, DUMBO and Montclair We can be the face of it because we are bringing the cool edgy vibe that counter acts the older generation the non-profits are targeting and marketing to. There has already been a lot of buzz around new jersey right now with real estate agents referring jersey West”, and Brooklyn and Manhattan have L R ItoR parts U F F |of@north L R AND R A NasD“Brooklyn FF officially become too expensive for millennials and the aspiring/starving artist
WHAT DOES THE VALLEY ARTS DISTRICT HAVE THAT GIVES US AN ADVANTAGE?
SOCIAL MEDIA IS HERE. IT’S NOT GOING AWAY; NOT A PASSING FAD. BE WHERE YOUR CUSTOMERS ARE: IN SOCIAL MEDIA. artist driven and led, open to ideas, and innovation there is already a foundation to build on
still developing and the people in charge don't know exactly what they are doing
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new residences LRAN D R A N D F F/small businesses coming forums to express our thoughts/opinions spotlight is on us!
WHAT IS ALREADY HERE IN THE VALLEY ARTS DISTRICT?
SOCIAL MEDIA IS HERE IT S NOT GOING AWAY NOT A PASSING FAD BE WHERE YOUR CUSTOMERS ARE: IN SOCIAL MEDIA.
Arts/galleries: Firehouse, HCK orbiting gallery,. Dora’ Stern gallery at Arts Unbound, Creative Co op, Bud, Luna Stage Theater, West Orange Arts Council, ; . Era Artist Collective, Britt Bites food blog Businesses: Pink Cupcakes, Hat City Kitchen, Southern Comfort, West Orange Wings, Strong artists and events and programs that can get better, cooler and younger
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Venues we can get creative with, engaging the other businesses in the community
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WHAT ARE SOME OF THIS NEIGHBORHOOD'S ASSETS AND HOW CAN WE TAKE ADVANTAGE OF THEM?
SOCIAL MEDIA IS HERE. IT’S NOT GOING AWAY; NOT A PASSING FAD. BE WHERE YOUR CUSTOMERS ARE: IN SOCIAL MEDIA. character and rich history: hat factories, edison, colgate, etc. transportation, proximity to New York City
diversity in race, age, income which is a good blend for an up and coming neighborhood past initiatives that we can simply make better and cooler (past festivals) we cant change what is in the city’s hands, so what can we do right now to continue creating the buzz?
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BRANDING THIS NEIGHBORHOD AS COOL We all need to become ambassadors of their neighborhood, make it work for us by reaching out to our age group which can help build our network
SOCIAL MEDIA IS HERE. IT’S NOT GOING AWAY; NOT A PASSING FAD. BE WHERE YOUR CUSTOMERS ARE: IN SOCIAL MEDIA.
There is a difference between valley arts, inc. the nonprofit organization and valley arts district the neighborhood. Let us distinguish ourselves from them and make this neighborhood ours be a grow with this vision as this neighborhood grows and be an example for the younger generation, it is important that we show them that this more out there than the negative stuff that has been going on Let’s L R Ibe R Ua Fconstellation F | @ L R A N of D Rbrands A N D Fthat F enhance our career together which makes everything more satisfying Using social media in a way that older people don't know Attend each other’s events, participate and rave about them WWW.MASCONSUMPTION.COM
GOAL FOR THIS EVENT
SOCIAL MEDIA IS HERE IT S NOT GOING AWAY; NOT A PASSING FAD. TAKE BACK THE FESTIVAL! - GROUP ACTIVITY BE WHERE YOUR CUSTOMERS ARE: IN SOCIAL MEDIA.
Make the creative industry powered by millennials in orange and neighboring towns stronger, more active, visible, which can lead to paths growth, money, . of career ’ innovative collaborations. The first of the cool here, means the spotlight is on you!
Break up into small groups. Inspired by cities that have benefited from modern music, arts, and cultural festivals, and being how there is no festival for this neighborhood, in your group discuss ideas you have for a valley arts district festival that involves each L R I R U F F | @ L R A Nbrand, D R A Nand D F Ftalent. Let us think big! HOW CAN WE BRING THIS BACK TO THE YOUTH OF ORANGE? HOW CAN WE RESTORE FAITH IN THEM WHILE THEIR CITY CHANGES AND THE SENSELESS CRIME AND VIOLENCE?
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WHAT NOW?
SOCIAL MEDIA IS HERE IT S NOT GOING AWAY; NOT A PASSING FAD. BE WHERE YOUR CUSTOMERS ARE: IN SOCIAL MEDIA.
SIGN UP FOR THE MASCONSUMPTION MEDIA NEWSLETTER, THE SCENE FOR UPCOMING EVENTS, AND MORE! . ’ WWW.MASCONSUMPTION.COM/THESCENE
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USE HASHTAGS: #VALLEYARTSDISTRICT #MASCONSUMPTION #THETAKEOVERNJ #HATCITYKITCHEN
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LIKE MASCONSUMPTION, HAT CITY KITCHEN & BRITT BITES ON FACEBOOK / TWITTER / INSTAGRAM LISTEN TO '92' ON WWW.SYKEZ.BANDCAMP.COM WWW.MASCONSUMPTION.COM
WHAT NOW?
SOCIAL MEDIA IS HERE. IT’S NOT GOING AWAY; NOT A PASSING FAD. BE WHERE YOUR CUSTOMERS ARE: IN SOCIAL MEDIA.
Masconsumption Media is a multi-faceted media platform bringing you the culture of New Jersey's Valley Arts District. Curated by native New Yorker Patricia Rogers, the brand has been the definitive “curator of cool” for the Valley Arts District. Since 2012, Masconsumption has aimed to broadcast the vibrant, offering events, media services, media L Rand I R Uemerging F F | @ L R Aartist N D Rcommunity ANDFF educational programs, and overall coverage of the Valley Arts District. This includes Luna Stage theater reviews, event coverage, artist interviews and more.
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SPECIAL THANKS TO
SOCIAL MEDIA IS HERE. IT’S NOT VALLEYARTS FIREHOUSE GALLERY GOINGBRITT AWAY ; NOT A PASSING BITES' BRITTANY CRAIG FAD. JEFF DORCH, JOSH HEWITT, LETICIA MCCLENDON, & BE WHERE DIAMOND YOUR CUSTOMERS WYCHE ARE: IN SOCIAL MEDIA . HAT CITY KITCHEN VLADIMIR JEAN OF ERA ARTIST COLLECTIVE L RMOLLY I R U F F | @ROSE L R A N DKAUFMAN RANDFF & MIKE MALBROUGH UNIVERSITY OF ORANGE SYKEZ
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