f1ainc5tU.S. high school students have abused prescription drugs.
What else are you unaware of?
Get Informed.
WWW.awarerx.ORG
Get Informed. 3 in 5 teens say prescription fact pain relievers are easy to get.
about AWARxE
AWARxE was founded by the Minnesota Pharmacists Foundation believing pharmacists have a critical role in providing medication safety information and helping raise awareness of the dangers of abusing and misusing medications.
AWARxE was inspired by the death of St. Cloud, MN resident Justin Pearson. Justin passed away on Christmas Day, 2006 from an overdose of prescription drugs, which he ordered online and obtained from pharmacies around the country, including at least one in Minnesota.
What is awarxe?
AWARxE is a public awareness campaign.
our mission
Our primary mission is to provide individuals with the information and education they need to enable themselves to make the right choices and decisions about prescription drugs.
t fake drugs are made to look facMany
like the real medication - it can be very difficult to tell them apart.
awarxe’s Goals
• Inform parents and children of prescription drug misuse and abuse dangers. • Inform people of safe and proper medication disposal options. • Alert parents and children of the danger of online pharmacies. Let people know there is a chance they could be getting counterfeit medications. • Help people understand the importance of their relationship with their pharmacist in obtaining their prescription drugs. • Address the public perception gap – medicine is more than a commodity and individuals must take personal responsibility for their health care.
Get informed about prescription drug misuse and abuse at
WWW.
AWARERX.ORG
AWARxE is a call to action! Consumers need to take action to Get Informed on both the benefits and risks that medications have, how to use medicines safely, and the dangers of abusing prescription and OTC medications.
Accomplishments:
April 2008: Created logo and look of campaign. October 2008: Launched AWARxE website www.awarerx.org. March – November 2008: Recruited and informed student pharmacists. February – October 2009: Recruited national licensee. October 2009: NABP became national licensee. Phase 2 marketing began. March 2010 – Present: Statewide donated advertising. Received approx. $2.5mil in advertising or commitments on TV, radio, billboards and other media. August 2010: Sent letter to prospective schools regarding school presentations for the first time. September 2010: Seeking sponsors for statewide ad campaign. May 2011: Gave 100 presentations to 15 schools affecting over 2,500 students in the 2010-2011 school year. August 2011: Sent letter to prospective schools regarding school presentations with the goal of presenting to 25 schools in year 2. September 2011: Partnered with HealthPartners and Target.
Do you know how to properly dispose of our medications?
Visit WWW.AWARE RX.ORG/State_MN to learn more about what AWARxE is doing specifically in the state of Minnesota
Help AWARxE become...
A household name in Minnesota and the #1 resource regarding this topic.
: o d n a c u o y t a Wh
Provide funding that will allow AWARxE to educate today’s youth and others and obtain statewide media.
WWW.
AWARERX.ORG
How can AWARxE partner with you to make a difference?
Click here to schedule an appointment or to learn more information about AWARxE.
contact us
info@awarerx.org anne@yourmarkit.com
Founded by Minnesota Pharmacists Foundation
Get Informed.
WWW.awarerx.ORG