BRANDBOOK 2 0 21 - 2 0 2 2
COLOPHON This is the brandbook 2021-2022 of Opti-flor. Art-direction & design: Photography & styling: Brand advisor: Presser:
Angela van der Knaap, Mangoa Ontwerp Maakmeester Sandra Könings, Trendlogic Koppelaar MixMedia
All rights reserved to Opti-flor. We are keen on working together with our customers. Would you like to use our photography in your marketing or communication? Please contact us at marketing@optiflor.nl
Value €135,-
BRANDBOOK 2 0 21 - 2 0 2 2
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OPTI•FLOR IS UNIQUE With over 25,000 species, the orchid is one of the largest plant families on earth. The many variations of the orchid continuously inspire us to discover new aspects of that beauty. Opti-flor originated from the dream to create something really special, different than usual. We create unique orchid collections of unsurpassed 5-star quality. We do this better and recognizably different every day, so that consumers enjoy the most special orchids, at home or at work.
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O P T I•F LO R I S A TOTA L E X P E R I E N C E This has made Opti-flor who we are today: a groundbreaking orchid grower with the most distinctive, widest product range on the European market. Unique varieties, always with the wow factor: 5-star quality in outstanding colors. All concepts are divided into seven collections. Each collection has its own story, experience and appearance. This positioning in collections provides high-quality florists and garden centers throughout Europe guidance in their product assortment, always recognizable. We surprise them with an Opti-flor total experience that is perfectly tailored to the needs of the consumer.
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TA B L E O F CO N T E N TS VALUES 8 (HI)STORY 12 OPTI-FLOR COLLECTIONS
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ROYAL COLLECTION
16
NATIVE COLLECTION
30
SENSE COLLECTION
44
CREATIVE COLLECTION
56
SINGOLO COLLECTION
68
SELECT COLLECTION
82
UNIQUE ORCHIDS COLLECTION
96
D.O.C.G. COLLECTION
102
SALES 106
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We are perfectionists
C R E AT I V E We stimulate creativity
HONEST We are straightforward
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GROUND BREAKING We amaze you
INVOLVED We focus on B2B2C
Our Opti-flor values are the touchstones for creating the difference
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THE HUMAN FACTOR MAKES THE DIFFERENCE
With more than 300 employees working at seven locations we also have the scale to create impact, more so as there is expansion planned. Craftsmanship is not a task for machines or computers, which is why we mainly invest in people. It is our people who make the difference. We all continue to build a successful consumer brand every day. Employees with a passion for a natural product with great commitment to the family business that Opti-flor is. Each with their own talents and ambitions, which they can develop and realize in a growing company. In an honest and transparent cooperation with our partners in the supply chain, we amaze consumers every day. Together we make life and the joy of giving more beautiful!
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(H I)S T O RY O F O P T I•F LO R
1928 1972 Founding of family firm by J.W. Hendriks. Cultivation of lettuce, tomatoes and broccoli.
From growing different vegetables to only tomatoes.
CREATIVIT Y IS ESSENTIAL
A continuous drive to innovate and originality come first. We live up to creativity in our cultivation approach, in choice of varieties, priority in marketing and attention to évery detail. Knowledge of the growth stages of the orchid in its natural habitat and our craftsmanship are essential. We give orchids the care, time and space to develop perfectly. With attention to every stage of growth, every detail, every facet. How could it be otherwise, with almost 100 years of cultivation experience in the most modern production facilities.
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2010
1999 Switch from tomatoes to Phalaenopsis. "Within 3 years we want to reach the top."
Selected as agricultural entrepreneur 2010, the most prestigious agricultural title.
2021 Focus on consumer in cooperation with our partners ‘Creating the difference’
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OP TI-FLOR COLLEC TIONS
Bijoux Formidablo Fortuno Theatro Maistro
Bambuso Botanico Artisto Willd Orchid Freedanzo
Aromio Bellissimo Boquetto MyMonro
CREATIVE COLLECTION Focus on form
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Balletto Shape-it Ponto Fontano Mirror Miracle
Singolo Singolo Arto Singolo Hello Singolo Aquarello Singolo & Co
Optifriend Optimost Exclusivo Tablo Optistar
Coco ‘Maxilaria’ Mambo ‘Cattleya’ Sakuro ‘Epidendrum’
Design Opti-flor Connected Green
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The Royal Collection stands for chic and grand, our collection with grandeur. Each one of the varieties in this stunning collection is unique. Thanks to superlative craftsmanship and optimum attention and commitment, the magnificent stock material is transformed under our care into real showstoppers with large flowers.
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FORMIDABLO, YOSEMITE FALLS - ROYAL COLLECTION
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Formidablo owes its unusual form to the application of a traditional Japanese steel wire technique. A special mystical aura surrounds this stunning orchid with a waterfall of flowers.
R OYA L
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Maistro is perfectly suitable to enrich your home with a selection of outstanding white orchids. A distinguished number of large, white flowers and unique positioning results in white floral perfection.
R OYA L
MAISTRO, BACH - ROYAL COLLECTION
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BIJOUX, DIAMOND - ROYAL COLLECTION
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R OYA L
Bijoux is without doubt one of the most precious jewels in our Royal Collection. The stunning design and flowers with a diameter exceeding 12 cm, combined with impressive spike lengths give Bijoux its majestic look.
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Theatro is rightly called a powerful plant. After at least two years of loving care in our greenhouses, it achieves a striking form with a large number of leaf layers and at least 3 spikes covered in flowers. Will you give Theatro a suitable stage to shine on?
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R OYA L
THEATRO, CLASSICO - ROYAL COLLECTION
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FORTUNO, ALTO - ROYAL COLLECTION
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R OYA L
Fortuno brings luck into your home. It always has at least three filled spikes extending 100 cm or even longer. Combined with chique white flowers, at least 12 cm in diameter, Fortuno is eminently suitable for large spaces, like offices or hotel lobbies.
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R OYA L
COLLECTION
BROOKS FALLS No 9
VICTORIA FALLS No 9 BACH No 12 DIAMOND No 15
RUBY No 15
NIAGARA FALLS No 12
VERDI No 12
PEARL No 15 YOSEMITE FALLS No 15 BEETHOVEN No 12
CRYSTAL No 15 CHOPIN No 12
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VICTORIO BRILLIANT No 15
JAZZ No 12
ALTO No 17
CLASSICO No 17
LARGO No 17
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Our Native Collection contains all our natural varieties. All varieties look like they come straight from nature. Without sticks or other tools, they get the space to grow in their own way. The varieties have a playful and graceful look and give a back-to-nature feeling.
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Bambuso is a tough, powerful and heavily branched orchid that withstands all natures forces. Its bamboo sticks and bush of large flowers give it an unique appearance.
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NATIVE
BAMBUSO, INYO - NATIVE COLLECTION
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BOTANICO - NATIVE COLLECTION
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NATIVE
Botanico has a wild, but playful character. There is a wide variety in floral colours on two or three branches.
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Artisto is the perfect symbiosis of elegance and playfulness. The flower-covered spikes of this compact plant hang loose over the side of the pot. Artisto and its lovely flowers are thus suitable for creating low table arrangements.
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NATIVE
ARTISTO - NATIVE COLLECTION
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WILLD ORCHID, LION - NATIVE COLLECTION
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NATIVE
Willd Orchid looks like it was flowering only yesterday in the jungle. The wild bushes of numerous small flowers give this orchid a back-to-nature character.
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Freedanzo follows its own path, a compact flowering Phalaenopsis. Free from restrictions, this profusion of flowers dances its way to embrace its optimum beauty.
NATIVE
FREEDANZO - NATIVE COLLECTION
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NOLINA No 9
FOLK No 9
POP No 9
CRAFTS No 9
MODERN No 9
DECO No 9
NEO No 9
INYO No 12
SENECIO No 9
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LION No 9
LION No 12
LYNX No 12
TIGER No 12
CANARY No 12
FINCH No 12
ROBIN No 12
SPARROW No 12
JAGUAR No 12
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Feminine flowery
If one word could symbolize our Sense Collection, it would be sensuous. Romantic, feminine colours are primary in this profusion of flowers. The pastel tints delight the eye and perfectly fit the modern trend for new, exciting pastels. Their compact form makes these varieties perfect for small interiors.
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SENSE
Do you have difficulty choosing between an orchid and a bouquet of flowers? Then Boquetto is something for you. Boquetto combines the best of two worlds and is a stunning plant bouquet with dozens of tiny, pastel-shaded flowers. Fun to receive and a highly original gift for someone else.
BOQUETTO - SENSE COLLECTION
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BELLISSIMO, AMORE - SENSE COLLECTION
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SENSE
Bellissimo combines the beauty of orchids with the lush character of an exclusive bouquet of flowers. This lovely, classically Italian beauty easily outcompetes any bouquet of flowers. With more than 100 tiny flowers, Bellissimo is the ideal gift.
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MyMonro stands for a wealth of flowers. Lovely, large flowers grace elegant, compact spikes. Each flower appears to want to draw all the attention in its own way. Addicted to attention as they are, they try to seduce their surroundings almost voluptuously.
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SENSE
MYMONRO - SENSE COLLECTION
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Aromio awakens by morning (sun)light and naturally diffuses your home with a soft, subtle scent. Romantic and gracious.
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NATURAL
SENSE
DIFFUSER
AROMIO, FLORAL - SENSE COLLECTION
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BEAUTY No 12
SENSATION No 12
PASSIONE No 12
ROMANTICO No 12
CHARME No 12
DELIGHT No 12
TEMPTATION No 12
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BELLA No 15
BLONDY No 12
GLAMOUR No 12
CARO No 15
MAKE-UP No 12
LIPSTICK No 12
AMORE No 15
BRONZER No 12
Feminine flowery
NATURAL DIFFUSER
AMBER No 7
ORIENTAL No 12
FLEUR No 7
POWDERY No 12
FLORAL No 12
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The creative possibilities with Phalaenopsis are unprecedented. Our Creative Collection is the pinnacle of creativity where the focus is on a creative element added by form.
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FONTANO, CROWN - CREATIVE COLLECTION
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Fontano’s branches shoot into the sky as a powerful fountain. On the highest level its knots enfold into a waterfall of flowers. Its extraordinary shape makes it a true masterpiece.
CREATIVE
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Ponto enjoys bringing people together as a sympathetic bridge builder. The elegant spikes with their profusion of flowers join each other in the air. With its compact format and slender look, Ponto is perfect for windowsills. Two round, decorative pots complete the picture.
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CREATIVE
PONTO, RIALTO - ROYAL COLLECTION
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MIRROR MIRACLE, AURORA - CREATIVE COLLECTION
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CREATIVE
Mirror Miracle is a natural wonder. Its unique form reflects a curious and magical fantasy world. Mirror Miracle is like a fata morgana, which continuously changes its appearance.
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Balletto is like a ballerina turning pirouettes on one leg. The gracefully formed spikes with stunning flowers, spirals upwards. Balletto is rightfully called a dizzy beauty, you almost feel dizzy just admiring it.
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CREATIVE
BALLETTO, WING - CREATIVE COLLECTION
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DANCE No 7 CROWN No 9
SWAROVSKI No 9
TRITON No 9
RAINBOW No 9
SWIM No 7
DIVE No 7
MAGICA No 9
VERSAILLES No 12
SALTO No 7
BELLAGIO No 12
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WEALTH No 15
TREVI No 12
RIALTO No 9
AURORA No 12
TIANA No 12
WING No 12
CURL No 12
JASMINE No 12
SPINTURN No 12
MULAN No 12
PIVOT No 12
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The only one exclusively by Opti-flor
Our Singolo Collection has been established through exclusive breeding by Opti-flor. As the first single-flowered orchid, the Singolo is a striking appearance.
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SINGOLO - SINGOLO COLLECTION
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SINGOLO
Singolo is simply stunning. A sturdy, compact plant with one lovely, large flower that towers high above the low-lying leaves and pertly gazes at the world. It’s beautiful on its own and splendid when grouped together. Singolo is therefore a nice and superior gift, great to receive and original to give. 71
AQUARELLO
SINGOLO AQUARELLO - SINGOLO COLLECTION
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SINGOLO
The Singolo Aquarello is unique in many ways. Single-bloomed and transformed into a lovely, living aquarelle product. It makes a stunning gift and is even nicer to receive.
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H E L LO
SINGOLO HELLO, WITH LOVE - SINGOLO COLLECTION
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SINGOLO
The single-bloomed orchid with the customised design. Developed by Opti-flor in collaboration with Green cre8. Life is full of special moments, ones that require a special gift. Give a Singolo Hello from Opti-flor as a present and everyone will be impressed. This stunning orchid has one large, impressive flower with a special design. You can choose the colour of the flower, the message and the design. From a birth to a birthday, thank you to business relation gift, the Singolo Hello suits all important moments.
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Singolo & Co has gained a ‘little brother’. Two Singolo’s, placed close together guarantee twice the profusion of flowers. The large, elegant flowers of these twins contrast perfectly with the robust, green leaves.
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&
CO
SINGOLO
SINGOL & CO, TOSHA - SINGOLO COLLECTION
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ARTO
SINGOLO ARTO, MARBLE SOFT PINK - SINGOLO COLLECTION
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Singolo Arto is a unique masterpiece. Developed by Opti-flor in collaboration with Green cre8. Because of its marble-like pattern, this special Singolo gets an even more artistic character. Its packaging functions as a picture frame, making it a true piece of art. Singolo Arto makes you feel like you’re in a museum wherever you are.
SINGOLO
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UGO No 9
FLAMINGO No 9
LILAC No 9
WITH LOVE No 9
MINO No 9
KAI No 9
ORANGE No 9
FOREST No 9
MOTHERS DAY No 9
HIGO No 9
VICTORIO No 9
LEMON No 9
AZURE No 9
CHRISTMAS No 9
FUSA No 9
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H E L LO
AQUARELLO
TOSHA No 9
CUSTOM MADE DESIGN No 9
The only one exclusively by Opti-flor
CO
ARTO
&
TOSHA No 9
MARBLE GREY No 9
MINO No 9
MARBLE SOFT PINK No 9
KAI No 9
MARBLE DARK ORANGE No 9
HIGO No 9
MARBLE RED No 9
VICTORIO No 9
MARBLE BLUE No 9
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The Select Collection forms the heart of the Opti-flor assortment. This collection contains our very first successes. It is characterised by a great variety of colour, flower diameter and spike length. The common element of all members of the Select Collection is their exceptional combination of pure beauty and exclusive quality.
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Optifriend is the smallest orchid in our Select Collection. This tiny, friendly orchid with its cute appearance contains a richness of floral splendor. Due to its compact nature, it only requires limited space to feel happy and guarantees long blooming.
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SELECT
OPTIFRIEND, SARA - SELECT COLLECTION
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OPTIMOST
OPTIMOST - SELECT COLLECTION
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SELECT
Optimost contains our selection of the most excellent Phalaenopsis. Optimum beauty in the best colors available, such as white, pink or purple. Its profusion of flowers creates an optimum blooming paradise inside your home.
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EXCLUSIVO
EXCLUSIVO, GOLD - SELECT COLLECTION
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SELECT
Exclusivo contains our selection of most special appearances of compact flowering Phalaenopsis. Optimum beauty in the most special varieties available. Its profusion of flowers creates an optimum blooming paradise inside your home.
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Tablo combines the outstanding beauty of large flowers with the practicality of tablesize orchids. Tablo makes everything stand out. Just above its leaves grow short spikes with a bush of large flowers, which make every room look gracious.
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SELECT
TABLO, BELLINI - SELECT COLLECTION
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OPTISTAR, ASIAN CORAL - SELECT COLLECTION
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SELECT
Optistar contains the most beautiful flower colors in orchids. With its medium-sized flowers, this star from the Select Collection seduces with different shades, color depth or exceptional colors for every interior.
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EXCLUSIVO
OPTIMOST
EVA No 7
KRIS No 7
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NOOR No 7
ALICE No 7
SANDRA No 7 SALT No 12
STARRION No 12
ANGEL EYES No 12
HONEYBEE No 12
VIENNA No 12
MORELIA No 12
BUBBLES No 12
SPUNKY No12
SUMMER SONG No 12
SUNSET LOVE No 12
RED LION No 12
YEI No 12
ELEGANCE No 12
VIOLET QUEEN No 12
MAEKO No 12
ASIAN VIOLIN No 12
YUKA No 12
AREZZO No 12
PAPRIKA No 12
PIKACHU No 12
HORIZON GOLD No 12
LAS VEGAS GOLD No 12
LIEKE No 7
LOTTE No 7
NIKKI No 7
FAY No 7
LOBKE No 7
EMMA No 7
KYRA No 7
GWEN No 7
SARA No 7
LENA No 7
VAYENNE No 7
TESS No 7
INDY No 7
ROSA No 7
BRITT No 7
ESMEE No 7
MIYO No 12
MONACO GOLD No 12
CHAMPAGNE No 12
BELLINI No 12
PURPLE RAIN No 12
COSMOPOLITAN No 12 PADOVA No 12
BLOOMINGTON No 12
MARO No 12
MEMPHIS No 12
KUMI No 12
MOUNTION No 12
TOSHI No 12
SORANO No 12
MAGIC ART No 12
ANDORRA No 12
TAKI No 12
JOYRIDE No 12
PEACHES No 12
FRONTERA No 12
SUKI No 12
FERRARA No 12
ASIAN SUN No 12
SANTAREM No 12
ASIAN CORAL No 12
MONTPELLIER No 12
PINK GIN No 12
LIMONCELLO No 12
SPRITZ No 12
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Our Unique Orchid collection contains the hidden pearls from over 20,000 species from one of the largest plant families on earth. The worldwide search for undiscovered treasures drives our passionate R&D people to investigate whether these strains can be grown to Opti-flor quality. The successes in this form a unique collection with concepts that surprise, each in their own way and in their own season.
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UNIQUE ORCHID
UNIQUE ORCHID, COCO, MALIBU ‘MAXILLARIA’ - UNIQUE ORCHID COLLECTION
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MALIBU No 9
GOLDEN BOY No 9 YELLOW No 15
RED No 15
WHITE No 15
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D .O. C . G . D.O.C.G. stands for Design Opti-flor Connected Green. Under this label Opti-flor brings its ceramic product lines to market. These ceramics are developed exclusively for Opti-flor. The high-quality ceramics are an added value to the already distinctive, special varieties of orchids that Opti-flor grows. All D.O.C.G. ceramics are also available without plants. D.O.C.G., means “controlled designation of origin” and is a quality label in Italy that must guarantee product quality assurance. Our various types of ceramics have each been given the name of an Italian wine region.
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D.O.C.G. COLLECTION
MOLISE
VENETO
AQUO
AQUO
ANTRACITE
LILAC
WHITE
WHITE/GOLD
GOLD/WHITE
WHITE
ANTRACITE
12 CM
12 CM
12 CM
7 - 9 - 12 - 15 CM
7 - 9 - 12 - 15 CM
7 CM
7 CM
UMBRIE
CALABRIE
A B R U Z ZO
AQUO
AQUO
AQUO
WHITE
WHITE
BLACK
15 CM
9 - 12 CM
9 - 12 - 15 - 17 CM
Aquo is a unique watering system that supports perfect growth and flowering. Thanks to this ingenious watering system from Opti-flor, the plant meets its own needs. Just keep the water in the reservoir replenished, and your plant will ‘drink’ exactly the right quantity it needs for optimal growth and flowering. 104
LAZIO
TRENTINO
LILAC
ANTRACITE
WHITE
BLACK
OCHER
7 - 9 - 12 CM
7 - 12 CM
7 - 9 - 12 CM
7 - 9 - 12 CM
7 - 12 CM
CHIANTI
BLACK 9 CM
TOSCANE
GREEN
LILAC
WHITE
YELLOW
SALMON
SAND
WHITE
ANTRACITE
7 CM
7 CM
7 CM
7 CM
7 CM
7 - 9 CM
7 - 9 CM
7 - 9 CM
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SALES
We like to help you present our products to your customers. Our sales team is more than willing to inform you about our point of sales material, which can help you boost your sales. If you have any specific wishes or ideas to increase your sales, we kindly invite you to let us know. Get inspired and visit our Creating center, Concept store and Treasure room.
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Our distinctive collections are presented in a clear manner on Floriday.
Catalog.optiflor.nl
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Opti-flor Madeweg 78a 2681 PN Monster The Netherlands T: +31 (0)174 705 110 E: sales@optiflor.nl