New Latino Trade Show Coming in May

THE ANTOJO INDUSTRY TRADE EXPO , a new trade show serving the Latino foodservice, retail and street vendor industries, is gaining steam. The event, scheduled for May 9-10, 2023 at the Pasadena Convention Center in Los Angeles, has already attracted a long list of must-see exhibitors, according to Eric Jurado, who organized the event and was behind the successful Cocina Sabrosa Trade Expo in Long Beach in 2021.

In addition the trade show, the event will include seminars on how to operate a business profitably and successfully. Also, many exhibitors will sample products so attendees can “see, touch, smell, or taste” before buying.

“The Antojo Industry Trade Expo is the perfect business trade event for our association members to come and network with food, beverage, service providers, and equipment manufacturers all in one place,” says Lilly Rocha, executive director of the Latino Restaurant Association.

The event will kick off on May 9 with Bienvenidos Café Con Pan one hour before the doors open for the trade show. This pre-event will bring exhibitors and buyers together to celebrate the opening ceremonies. During this event Chef Juan J. Sanjuan III, owner of Gloria’s Restaurant & Bar in Huntington Park, California, will share his perspective on the cultural importance of providing authentic Mexican food. Sanjuan is also the creator of a custom made-to-order ceviche bar, co-chef of Cooking Con el Corazon, and CEO of Chefs Supporting Chefs, a non-profit he developed during the pandemic.

“I am excited to be a part of the 2023 Antojo Industry Trade Expo’s opening event,” Sanjuan says. “I see the value the expo brings to Latino industry for business owners who want to take their restaurant, taqueria, and mercado to the next level.”

At the close of the first day, all exhibitors and attendees will be invited to the ANTOJO FESTEJO event and enjoy cervezas, botanas and musica while networking in a festive Latino atmosphere.

M embers of the foodservice and retail industries representing all types of restaurants, markets, street vendors, food trucks, taquerias, carnicerias, panaderias, and more can source new products and services to drive more sales and save money by attending. You can pre-register at no cost to attend by visiting antojoindustry.com/register-to-attend/. If you are interested in exhibiting, email Eric Jurado at ericj@antojoindustry.com or call 1-714-914-4012