BUSINESS TRACK September 2013
Magic Bus
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
BUSINESS TRACK
This Media Tracking Report is a confidential document designed for Magic Bus for the month of September 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
September  2013  August 2013
CONTENTS
BUSINESS TRACK 20:20 MSL 14th Floor, Urmi Estate, Ganpat Rao Kadam Marg, Lower Parel (West), Mumbai http://www.2020msl.com
Section I Ø
Number of Impressions: Publication wise – September 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
September 2013 August 2013
INDEX
BUSINESS TRACK
VISIBILITY INDEX The Visibility Index mentioned on the clippings sheet indicates the value of the clipping. The value of the clipping is calculated using the following formula:
• • •
Size of clipping x advertisement rate x 3 = Visibility This is in tune with the international norms which considers the value of editorial space to be three times the value of paid space. The value of the clipping increases by a factor of one if the client is mentioned in the headline. The value of the clipping increases by a factor of two if it contains a picture related to the particular client. The value of the clipping increases by a factor of three if the clipping appears on the front page of the publication.
Publications Scanned Newspapers (National/Local) Weekly /Trades/ Business Hindustan Free Press Journal Today Sakal Mid-Day
Magazines and
Log.India Business Today Manufacturing Today Business India Retailer Business World Retail Biz Outlook Money Cargo Talks Outlook Smart Logistics India Today Automotive Manufacturer The Week Motor India CXO Today CRN Auto Monitor CompareRajamation The Machinist Week Manufacturing Today Dataquest Industry 2.0 Digit Channel Connect The Retailer Indian Channel World Retail Biz Magazine DQ Week Images Retail DQ Channel Progressive Grocer www.cxotoday.com Food & Beverage News www.indiainfoline.com Food & Night life www.crn.in www.ciol.com www.biztech2.com Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. and market analysis. Data published in Business Track is based on 20:20 MSL Intelligence September 2013 August 2013 The Economic Times The Financial Express Business Standard The Hindu Business Line Hindustan Times The Times of India The Indian Express The Hindu The New Indian Express DNA Mint The Telegraph The Asian Age The Pioneer The Tribune The Statesman Deccan Herald Deccan Chronicle
BUSINESS TRACK
SECTION I
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
September 2013 August 2013
BUSINESS TRACK
EXECUTIVE SUMMARY We have received 5 coverage clips for Magic Bus in the Indian media in September 2013. The highlight of the month were: 1. The Guardian’s story on Magic Bus’ contribution to the lives of women of Madanpur Khadar 2. DNA story on a symposium covering Matthew Spacie’s views on Compassion, Wisdom & Courage
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
September 2013 August 2013
Key Messages
BUSINESS TRACK KEY MESSAGES Magic Bus’ contributes to the lives of women of Madanpur Khadar through sports Matthew Spacie participated in a symposium titled ‘Compassion, Wisdom and Courage: Building a Global Society of Peace and Creative Coexistence’ Magic Bus player, Prakash Chauhan got recognition for his game at Mumbai University football final
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
September 2013 August 2013
Publication wise
BUSINESS TRACK NUMBER OF IMPRESSIONS - PUBLICATION WISE 65 60 55 50 45 40 35 30 25 20 15 10 5
1
5
4 0
0
Online
Electronic
Total
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
September 2013 August 2013
BUSINESS TRACK
Coverage
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
September  2013  August 2013
Coverage Index
BUSINESS TRACK S.N
Date
1
17/09/2013
D’Costa nets hat-trick The Indian Express for Kalina rangers
2
17/09/2013
D’Costa nets hat-trick for Kalina rangers
3
21/09/2013
Chauhan somersaults Rizvi to inter-college football title
4
The Women of Madanpur Khadar want 24/09/2013 jobs – and to play football
5
30/09/2013
Headline
Compassion in the material age
Publication
IndianExpress.com
Edition
Cat
Key Msg
A
Magic Bus participated in Kalina Football League
Online
A
Magic Bus participated in Kalina Football League
A
Magic Bus player, Prakash Chauhan got recognition for his game at Mumbai University inter-college football final
A
Magic Bus’ contributes to the lives of women of Madanpur Khadar through sports
A
Matthew Spacie participated in a symposium titled ‘Compassion, Wisdom and Courage: Building a Global Society of Peace and Creative Coexistence’
Online TimesofIndia.com
TheGuardian
DNAIndia.com
Online
Online
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
September 2013 August 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
September  2013  August 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
September  2013  August 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
September  2013  August 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
September  2013  August 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
September  2013  August 2013
BUSINESS TRACK
Thank You
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
September  2013  August 2013