Answer
Local T���K L CAL ��Y L CAL See page 19
Ingleby Barwick Edition Issue 134 | July 2021
Award Winning Farm Shop Eat Healthy, Shop Local
Holdenfields Farm, Yarm, Stockton-on-Tees, TS15 9PB Tel: 01642 788748 www.hutchinsonhobbs.co.uk
Get Ready For Summer Everything You Need For The BBQ!
Quality Local Meat Artisan Breads Crisps & Snacks Cakes & Traybakes Pates, Scotch Eggs etc Local Cheese & Biscuits Jams & Chutney Beers, Wines & Spirits Homemade Quiches & Pies Salads, Fruit & Veg Ice Cream & Puddings Charcoal & Logs
FOR YOUR ROOFING & BUILDING NEEDS SEE AAA ON PAGE 4
Tel 01642 296513 local-answer.co.uk Carefully distributed by Famous Flyers
THINK LOCAL BUY LOCAL
34
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Plumbing, Heating Electrics Kitchens
Granite Worktops - Bathrooms supplied & fitted
Certified Gas Engineers Electricians & Joiners Your Local Professionals Gary 07413
761298 or 07778 021325
OAK ROLLER DOORS Up to 50%
DISCOUNT
• Made in Britain • 2 remote controls • 16 colours available • 2 year guarantee • Garage door repairs
Supply only from £680 Official Manufacturer’s Agent
FREE survey
Mobile 07831 500788 Office 01642 983211 Web www.oakrollerdoors.com
Visit: local-answer.co.uk for LOCAL NEWS & SPORT | Local Answer - Tel: 01642 296513 - July 2021 | PAGE 3
T���K LOCAL ��Y LOCAL
ROOFING & BUILDING
MAKING EXCELLENCE A HABIT
COMPLETE ROOFING AND BUILDING SPECIALISTS Family Run Business - Since 1976
FREE Estimates - All Work Guaranteed - Insurance Backed Guarantees ROOFING and BUILDING STORE NOW OPEN
01642 473676 / 01287 623048
Email: info.aaaroofing@gmail.com Web: www.aaaroofing.co.uk
25% DISCOUNT
ON ALL HIGH SECURITY INTERNALLY GLAZED WINDOWS With Argon Filled Energy Efficient Units NO JOB TOO SMALL Choice of 20 Designs
UPVC DOORS fitted from
£475
COMPOSITE DOORS
fitted from
Choice of 20 Designs Choice of Colours
£745
BOWS fitted from
£595
FRENCH DOORS fitted from
£695
All doors come fully reinforced with anti-drill and anti-snap security locks
ALL SEASONS WINDOWS Local Family Business - Established 1993
FOR A FREE NO OBLIGATION VISIT CALL 01642 613600 OR FREEPHONE 0800 1699276 Visit our website at: aswindows.co.uk PAGE 4 | Please mention ‘The Local Answer Ingleby Barwick’ when calling advertisers
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DAMP CONDENSATION AND TIMBER SPECIALIST • Rising Damp • Penetrating Damp • Condensation • Wet/Dry Rot ALL WORK FULLY GUARANTEED
Call now to book your FREE no-obligation survey and quote
01642 475798 www.dampcured.co.uk
Visit: local-answer.co.uk for LOCAL NEWS & SPORT | Local Answer - Tel: 01642 296513 - July 2021 | PAGE 5
THE EYE LOCAL MAGAZINE T���K ��Y LOCAL
Celebratin g
42 Years of AEP
LPG Gas & Oil
AEP - YOUR ELECTRICAL EXPERTS Our Experienced and NICEIC Accredited Electricians will ensure you are fully compliant with current standards & regulations VISIT OUR RETAIL SHOP at Kirkleatham Business Park for all your Electrical, Lighting, Plumbing & Drainage needs
Call us today to book a FREE technical survey
01642 485040
aep@aep-ne.com | www.aep-ne.com 8b Arlon Court, Kirkleatham Business Park, Redcar TS10 5RS PAGE 6 | Please mention ‘The Local Answer Ingleby Barwick’ when calling advertisers
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10% OFF
for SENIOR CITIZENS
S&S
Windows and Doors A Family Run Local Business
PROFESSIONAL SERVICE AT LOW PRICES
• Composite doors • A rated windows • •
and doors Full double glazing repair service Misted glass units replaced
• Locks, handles, • • •
hinges Conservatory roofs repaired Facias, soffits and guttering Roofing repairs
IS YOUR CONSERVATORY LEAKING? CALL US FOR A QUOTE TO REPAIR ALWAYS USE A LOCAL COMPANY CONTACT US TO GET A NON OBLIGATION QUOTE
Tel: 0800 0935389 / 01642 880413 www.sandswindowsanddoors.co.uk
Visit: local-answer.co.uk for LOCAL NEWS & SPORT | Local Answer - Tel: 01642 296513 - July 2021 | PAGE 7
T���K LOCAL ��Y LOCAL
Specialists in: Gas - Oil - LPG - Warm Air - Under Floor
Up to
on Worcester Gas Boilers
Experienced, Reliable Trustworthy Heating Engineers Providing a Professional, Quality Service
Call now for a FREE no obligation quotation
01642 487309
www.cawheating.co.uk
Cleveland Up & Over Door Co. Ltd
EST. 1973
Family Run Business with over 40 years experience.
SAME DAY REPAIR SERVICE WHEN AVAILABLE
FULL RANGE OF SPARE PARTS FOR MOST MAKES OF GARAGE DOORS
Customer Satisfaction Is Our Recommendation Electrically Operated Roller Doors & Up & Over Doors
RESIDENTIAL ROLLER DOORS AND WINDOW SHUTTERS
Manufacturers of
HUGE savings on all garage doors Before you buy give us a try! We won’t be beaten on price! Huge Stocks With Many Styles To Choose From! For a FREE SURVEY and no-obligation quote call us on
AA ASSOCIATES
M’bro 01642 440920 Redcar 01642 487699 Freephone 0808 108 5218 website: www.clevelandupover.co.uk
Visit our showroom at 7 Metcalfe Road, Skippers Lane Ind. Est. Middlesbrough.
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Visit: local-answer.co.uk for LOCAL NEWS & SPORT | Local Answer - Tel: 01642 296513 - July 2021 | PAGE 9
T���K LOCAL ��Y LOCAL
AAJ Heating & Plumbing ALL ASPECTS OF PLUMBING & HEATING •LPG•GAS•OIL•
Servicing, Repairs & Installations Contact Alastair Brook
07729 854805 / 01609 882086 brookalastair@yahoo.co.uk
2 Penshaw Close, Ingleby Barwick TS17 0XA
North East Specialists In High Quality Bespoke Wardrobe, Kitchens & Bathrooms From design to installation, Spacemaster offers you a high standard of customer service. Planning designed to suite your lifestyle, budget and space requirements
T: 01642 486024 | M: 07850 861297 www.spacemaster-ne.com
WEB WATCH
Check out these websites to help you find a local business to suit your needs... www.lakes-service-centre.co.uk (Car Servicing, MOT’s & Repairs) www.roofixltd.co.uk (Industrial & Domestic Roofing Contractors) www.teessidephysio.co.uk (Clinical Pilates & Specialist Massage) www.slingsbyinteriors.co.uk (Bathroom & Heating Specialists) www.caketoppersredcar.co.uk (Celebration & Wedding Cakes) www.yorkshireshedcompany.co.uk (Sheds, Summer Houses, Fencing)
Welham Bedrooms Also Bathrooms, Kitchens and Studies
From contemporary to the classical, our Bedroom furniture can fit the style of any room Maximise your wardrobe space with our built in furniture, and because all our units are bespoke, we can build them to fit into the most awkward of spaces. We can create ideal storage solutions with internal shelving and hanging rails fitted to suit your requirements. With matching accessories, bedside units, Headboards and Mirrors, we have everything you need to create your dream room. Redc
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We will be carrying out installations as planned. Visit our website for further details
SHOWROOM (currently visits by appointment only): Just off the A174 between Redcar & Marske, Longbeck Trading Estate, Marske TS11 6HB
Drive
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Riftswood Drive
OFFERS AVAILABLE ON BEDROOMS, KITCHENS & BATHROOMS
Dri
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www.welhamkitchens.co.uk
01642 491257
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SC Henderson & Son Ltd Plumbing, Central Heating Servicing, Joinery, Tiling, Kitchens and Building Maintenance
Specialists in Bathrooms, Kitchens, Cloakrooms Disabled Walk-In Showers and Wet Rooms
Boiler & Heating Installation, Renewals & Repairs
Landlord safety checks Up to 12 years manufacturer’s warranty included
• • • • • • • • •
Full Building Maintenance Plumbing Heating Installation & Repairs Servicing & Landlord Gas Safety Reports / Certification Tiling Joinery Electrical Works Gas Works
21a Howe Street, Middlesbrough TS1 4LD
Tel: 01642 210781 Mob: 07850 824466 Web: schendersonandson-middlesbrough.co.uk Email: schenderson_son@hotmail.com
Visit: local-answer.co.uk for LOCAL NEWS & SPORT | Local Answer - Tel: 01642 296513 - July 2021 | PAGE 11
THINK LOCAL BUY LOCAL
Sudoku
Test Your Knowledge It’s great when you’re watching a TV quiz programme and you can answer most of the questions yet can’t understand how you know what you’ve just proved you know. Here are another ten great opportunities to prove yourself. As always seven out of ten is a great result! 1. What river flows over Victoria Falls? 2. Mr Watson, come here I want you.’ What’s special about those words? 3. Who wrote the original Mr Men books? 4. ‘Never in the field of human conflict has so much been owed by so many to so few.’ That was Churchill’s tribute to whom? 5. Which pop star’s real name is George O Dowd? 6. Which actor played the first ever Doctor Who? 7. Name the actors who played the first ‘Magnificent Seven.’ 1 point for each. 8. Which member of the Royal family made a cameo appearance on the 40th anniversary episode of Coronation Street? 9. What do we call the game that the Americans call Tic Tac Toe? 10. With which song did Sandie Shaw win Eurovision in 1967? (answers on page 29) PAGE 12 | Please mention ‘The Local Answer Ingleby Barwick’ when calling advertisers
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THINK LOCAL BUY LOCAL
In The Garden
C
ut back lupins and delphiniums that have finished flowering to encourage a second flush later in the season. Continue to deadhead the flower border on a regular basis as this will also encourage more flowers later on. Don’t forget to feed all the flower borders and containers every two weeks and water well in dry weather. Containers may need watering as much
TEESSIDE GARDENING & TREE SERVICES Call 01642
285 839
or Mick 07342 959 958 Kev 07549 628 278
web teessidegardeningservices.com
as twice a day in very hot weather. Keep up with the weeding otherwise the weeds will take moisture and nutrients meant for your flowers. Take time out to sit in your garden and enjoy!
Lawn Keep mowing regularly unless there is a drought. Set the mower blade slightly higher than before so that if it becomes very hot the grass will not dry out so much. Only water any recently sown grass or new turf. If an existing lawn does go brown it will recover after the first rains.
Fruit and Vegetables If apple trees are still over crowded with fruit after the June drop then take out any blemished fruit and the central apple from each cluster. As soon as
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summer fruiting raspberries have been cropped, cut out the old canes. Regularly pick courgettes to prevent them from becoming marrows. Pick peas and beans as soon as they are ready or they will become tough and stringy later. Lift and use over wintered onions. Sow spring cabbage and winter salad crop seeds.
S O B N I G
LANDSCAPES DRIVEWAY & PATIO SPECIALIST
Wildlife Top up bird feeders and tables regularly but avoid chunky food that could be taken back to fledglings and choke them and keep the bird bath topped up with fresh water. Plant marigolds around the vegetable garden to attract hoverflies and grow more plants that have single flowers rather then doubles as these seem to attract insects better. Don’t deadhead roses that produce hips as these will be a valuable food source later on in the season.
Looking Good This Month Delphinium - Tall growing stately flowers in many shades. Helianthus - Sun flower. Tallest growing flower with large heads. Nicotiana - Flowering tobacco. Large leaves with fragrant white flowers. Nymphaea - Water lilies. Good colour, shape and coverage of ponds. Roses - Climbers, ramblers, bush, shrub and patio. Good colour and scent. Solanum Crispum - Potato vine. Fast growing climber. Profuse lilac or white flowers. Verbena Bonariensis - Tall airy plant that you can see through with purple flowers atop.
Driveways FROM DESIGN TO Patios REALITY Decking Turfing Specialist in Artificial Turf Full Garden Landscapes General Maintenance
“WE WON’T BE BEATEN ON QUALITY!”
“GIBSON LANDSCAPES ARE A MARSHALLS APPROVED LANDSCAPE CONTRACTOR AND DRIVEWAY INSTALLER”
For FREE Advice, Quotation and Professional Service call
Ingleby Barwick:
01642 659945
Mobile: 07756 670212
www.gibsonlandscapes.co.uk
Visit: local-answer.co.uk for LOCAL NEWS & SPORT | Local Answer - Tel: 01642 296513 - July 2021 | PAGE 15
T���K LOCAL ��Y LOCAL
Welha
Also Bedrooms, Ba Our Bespoke Kitchens are
Redca
At Welham Kitchens, we recognise how important the in is why we offer you a truly unique experience. Our Kitc Shaker, Country Cottage or Glossy Chic, we have the d to your ideas and where possible incorporate them into away when choosing your designer kitchen and offer he
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RESIN BOUND DRIVEWAYS WHAT IS RESIN BOUND?
Resin bound is a natural stone resin bound surface that can be laid over tarmac or concrete. It does not involve any long convoluted digging out of foundations and the majority of jobs undertaken are completed in just one day. The finished surface is a beautiful resin set gravel which removes the annoyance of loose chippings and stones Imprint • Ultimate Strength & Durability • Puddle Free & Weed Resistant • Multiple Colour Choices • Fully Project Managed • Instant Kerb Appeal • Fully Guaranteed • Low Maintenance
PATHS
DRIVEWAYS
Concrete Service Available
PATIOS
ProLine-Eco Drives 01642 459521 / 07876 07876 597573
www.proli www.prol ine-ecod ne-ecodrives.co.uk rives.co.uk PAGE 16 | Please mention ‘The Local Answer Ingleby Barwick’ when calling advertisers
See Page 30 for our Index of Advertisers
am Kitchens
athrooms and Studies e created especially for you
nvestment of your bespoke Kitchen is to your home and that chens are created especially for you, whether it’s Traditional designs and colours to suit all tastes and budgets. We listen o the final design. Our friendly staff will help to take the stress elpful advice on colour schemes, styles and finishing touches.
BEDROOMS, KITCHENS & BATHROOMS
ions as planned. Visit our website for further details
urrently visits by appointment only):
ar & Marske, Longbeck Trading Estate, Marske TS11 6HB
hens.co.uk 01642 491257
aquaflow-online.co.uk Free Estimates No Call-Out Charge All Plumbing New Boilers New Central Heating Gas Safety Reports Power Flushing Gas Cookers Gas Fires Boilers/Fires Serviced & Repaired H Senior Citizens 10% Discount H H H H H H H H H H
LATEST CONDENSING BOILERS (with up to 12 YEAR GUARANTEE WITH MAGNETIC FILTER)
Visit: local-answer.co.uk for LOCAL NEWS & SPORT | Local Answer - Tel: 01642 296513 - July 2021 | PAGE 17
T���K LOCAL ��Y LOCAL
R O * O F
ROOFING Y T I L A U Q
R * O O F
Ridge Tiles • Chimney Stacks Gable Ends • Slating • Tiling • Gutters Fascias • Soffits • Garage Roofs • Bay Tops
R E P A I R S
‘LOCAL FAMILY RUN BUSINESS’ Over 35 Years Experience FREE ESTIMATES PROMPT ATTENTION
RING JOHN
01642 603160 / 07710 318954 “Trust Assured”
www.roofersinteesside.com
R E P A I R S
Birkbecks Electrical your local Kitchen Appliance Store
we deliver we install we care WE ARE STILL DELIVERING, INSTALLING & REPAIRING
BEKO
HOOVER
• E rated • 30 minute quick wash
• A+++ rated • 14, 30 & 44 minute rapid wash
6kg 1200 spin Washing Machine
7kg 1400 spin Washing Machine
Was £229.99
12
Months Guarantee
SAVE £40 Now Only
£189.99
Was £299.99
SAVE £50
10yrs
Only
£249.99
Parts Guarantee
- Family Run For Local People -
* Prices must be quoted at time of sale
17 WEST DYKE ROAD, REDCAR Tel: 01642 484103 www.birkbeckselectrical.co.uk • birkbecks@hotmail.co.uk FREE Delivery within a 10 mile radius - Sunday delivery available
• BOSCH • ZANUSSI • HOOVER • CANDY • HOTPOINT • INDESIT • BLOMBERG • LEC • BELLING • AMICA • BEKO • PANASONIC • TOSHIBA • SEBA • STOVES • NEWWORLD • BAUMATIC • LG • LINSAR • ELECTROLUX • IBERNA
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T���K L CAL ��Y L CAL We’re really lucky... our local area is full of wonderful small businesses
There are heaps of reasons to buy from local companies Here are 5 big reasons for using your local businesses: 1. They know their customers Local businesses understand people in the area. They’re quick to react to what their customers want and are able to meet the changing needs of the local population. This means they can offer you relevant and interesting products and services rather than the larger, more commercial companies that generally provide the same things no matter where you live.
2. They create jobs Shops in our towns create jobs within the local community. By purchasing from these smaller businesses, you’re helping to grow employment opportunities which in turn, makes the area a better place to live and work.
3. The experience There’s nothing quite like the personal touch that comes with the customer service in a local shop. They get to know you and can offer products and services that best meet your needs. Plus, they have an authenticity that the bigger brands can’t usually match. What’s not to like?!
4. They’re better for the environment Local businesses often source their products locally, which helps to reduce their carbon footprint.
5. Great deals - you’ll be surprised! Don’t assume that chain stores have the best deals - local businesses can have competitive pricing that you might not expect. Before you hit Google, take the time to have a look around your area and see what’s on offer. Which local businesses do you love?
There are two fine examples of established local companies on the next pages... Visit: local-answer.co.uk for LOCAL NEWS & SPORT | Local Answer - Tel: 01642 296513 - July 2021 | PAGE 19
T���K LOCAL ��Y LOCAL
T���K L CAL ��Y L CAL
ROOFING & BUILDING
MAKING EXCELLENCE A HABIT
COMPLETE ROOFING AND BUILDING SPECIALISTS
AAA are a family run business, boasting a reliable, honest and skilled team of roofing contractors, enabling them to offer you a professional service fromRun startBusiness to finish.- Since 1976 Family AAA takeEstimates great pride theirGuaranteed work and their priority is to ensure that FREE - All in Work - Insurance Backed Guarantees you areROOFING 100% satisfied. and BUILDING STORE NOW OPEN Whether it be a single slate or a full re-roof, AAA Roofing will ensure they provide excellent craftsmanship, competitive prices and the Email: info.aaaroofi ng@gmail.com Web: www.aaaroofing.co.uk best quality of service. With many years of experience, their friendly and reliable team can provide the right solution for your needs. AAA are based at Unit RR414, Longbeck Trading Estate, Marske TS11 6HB and can be contacted on 01642 473676 or 01287 623048. Visit their website at aaaroofing.co.uk
01642 473676 / 01287 623048
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T���K L CAL ��Y L CAL
G
S O B N I G
LANDSCAPES LA L DRIVEWAY & PATIO
DR
Gibson Landscapes is an approachable family-run business covering the SPECIALIST North East. The company has built an excellent reputation for quality workmanship and listening to their clients’ needs and ideas, thus enabling them to take their projects from design to reality. Gibson Landcapes pride themselves on being trustworthy, reliable and experienced. In turn, enabling them to transform your outdoor space into finished work of the highest standard. Each installation is personally overseen by the owner Wayne Gibson, and his experienced team. Regardless of the size of the project, and whether it is residential or commercial, Gibson Landscapes will take the time to ensure your outside space not only looks good but is also practical. Their attention to detail is second to none. Gibson Landscapes are based in Ingleby Barwick and you can contact Driveways Dri FROM them on 01642 659945 or 07756 670212. Visit their website at DESIGN TO Patios Pat gibsonlandscapes.co.uk
REALITY Decking De Turfi ng& SPORT | Local Answer T Visit: local-answer.co.uk for LOCAL NEWS - Tel: 01642 296513ur - July 2021 | PAGE 21 Specialist in Artificial Sp Turf
T���K LOCAL ��Y LOCAL
Humour
STRICTLY FOR WINE LOVERS
T
he joy of a glass of wine is one of life’s little pleasures so for those people who’ve never bothered to try it here are a few comments from wine drinkers that might make you feel like giving it a go – or not! Enjoy!
wine. ‘In case of accident bring cheese and crackers - lots and lots of cheese and crackers.’ Of course size matters. Who the hell wants a small glass of wine? People who wonder whether a glass is half full or half empty are missing the I only drink a little, but when I do I turn point. The glass is refillable! into another person who drinks a lot! Lord, give me coffee to change the Sometimes when I reflect on all the things I can change and wine to accept wine I drink I feel ashamed but then I look into the glass and think about the the things I can’t. workers in the vineyards and all their Not to get technical about things but hopes and dreams. If I didn’t drink this according to chemistry alcohol is a wine they might be out of a job and solution. their dreams would be shattered. Then Sometimes I write ‘drink wine’ on I say to myself ‘it is better that I drink my daily ‘to-do’ list just so I feel like I this wine and let their dreams come accomplished something. true instead of being selfish and worry I enjoy a glass of wine every night for about my liver.’ its health benefits. The other three I don’t drink alcohol I drink distilled are for my witty comebacks and fluid spirits, so I’m not an alcoholic, I’m a dance movements! spiritualist. Wine is to women what duct tape is to I’ve got salad for lunch. Actually, it’s men. It fixes everything. fruit salad. Well, mostly grapes. OK – all I only drink on two occasions. When grapes. Wine, I‘ve got wine for lunch! it’s my birthday and when it’s not. There should be this little wine truck that I like to drink wine from an extra large drives around the neighbourhood in the glass. It’s classier than just drinking from evening playing French music. And we the bottle. would hear it and run out into the street I was sitting on the couch last night with our money. Just like an ice cream with my husband and a glass of wine truck but with champagne. and I said ‘I love you so much I don’t Did you know that 2 or 3 glasses of know what I’d do without you.’ My wine a day can reduce your risk of husband looked at me and said ‘Is giving a damn. that you or the wine talking?’ ‘It’s me,’ I can’t be an alcoholic. Alcoholics need a I said, ‘talking to the wine!’ drink and I’ve already got one. After a long day at work I can’t wait to Sign on the back of a truck carrying get home and pour myself some dinner.
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IMPONDERABLES... OR HOW TO DRIVE YOURSELF MAD WITH IMPOSSIBLE QUESTIONS! There are no end to the number of imponderables we come across in daily life, so we’ve put together a few questions most of us have asked ourselves from time to time.... are there really any answers? 1. Why doesn’t glue stick to the inside of the tube? 2. Why don’t you ever see the headline ‘Psychic wins lottery’? 3. Why is a bra singular and panties plural? 4. Why is a boxing ring always square? 5. Would a fly without wings be a walk? 6. How come a pizza gets to your house faster than an ambulance? 7. Why don’t they make the rest of the aeroplane out of the same materials they use for the black box? 8. Why does no-one say ‘It’s only a game’ when they’re winning? 9. Why do we wash bath towels. Aren’t we clean when we use them? 10. Why does mineral water that has ‘trickled through mountains for centuries’ have a sell-by date? 11. Why is it called ‘Alcoholics Anonymous’ when the first thing you have to do is stand up and say ‘My name is Bob and I’m an alcoholic? 12. Why do they lock petrol station toilets? Are they afraid someone might clean them?
13. Why does lemon juice contain a load of artificial ingredients but washing up liquid contains real lemons. 14. Why do people point at their wrist when they’re asking you the time? I don’t point at my crotch when I’m asking where the toilet is. 15. Why is the third hand on a watch called the second hand? 16. Why does your gynaecologist leave the room when you’re getting undressed? 17. Why do we leave thousands of pounds worth of car sitting on the drive and fill the garage with a load of rubbish? 18. Why do croutons come in airtight packaging. Aren’t they just stale bread to begin with? 19. Why is it that when someone tells you there are more than a billion stars in the universe you believe them but if they tell you paint is wet you have to touch it to make sure? 20. Why do we use answering machines to screen calls and then have call waiting so we won’t miss a call from someone we didn’t want to talk to in the first place? If you actually do have answers to any of these you may just be sadder than me for asking the questions in the first place!
Visit: local-answer.co.uk for LOCAL NEWS & SPORT | Local Answer - Tel: 01642 296513 - July 2021 | PAGE 23
T���K LOCAL ��Y LOCAL
Business
INSIDER SECRETS! 3 WAYS TO MEASURE THE SUCCESS OF YOUR PRINTED AD
Y
ou want to grow your business, so you’ve decided to place an ad in a local publication. But how will you know if the campaign has been successful? Only by knowing what works and what doesn’t will you be able to truly measure the impact of your ad. We’ve tapped into our years of experience to put together the following guide that will help you to create a measurable printed ad:
Tip #1
Here are a few ways to do this:
• Promote a particular service or product that you don’t really advertise elsewhere Your ad should include messaging • You could set up a bespoke phone that asks the consumer to perform an number to be used only for this ad action or provide a response. Use a powerful call to action that will prompt • Create a page on your website them to do something specific, such as specifically for Local Answer readers. Tailor the content of this page so that calling a number to redeem an offer. it’s in-line with the messaging in the Be sure to mention the benefit they’ll get from responding so they feel like it ad so that the customer journey flows well and is uninterrupted will be worthwhile! • Consider offering an exclusive Tip #2 Local Answer discount code that Create an ad unique to the Local the audience needs to quote. This Answer way, you know they’ve come to you Rather than using the same campaign through seeing the printed ad that you’re running elsewhere, making Tip #3 an ad that’s specific to the advertising Get your testing hat on magazine makes it easier to measure Don’t be afraid to brainstorm and and gives a more honest idea of how well it’s working for you. come up with a few different ad
Make sure it can actually be measured
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concepts. Think about two or three variations of an ad and have a slight change in each version. We’d recommend only changing one aspect of each ad so that you can easily identify which element is effective. You can then run the ads in consecutive issues of an advertising magazine, like the Local Answer, and see which one achieved the most enquiries/sales.
BRUSH STROKES
1st
Interior, Exterior, Commercial & Domestic FREE Estimates OAP Discounts
Finally By implementing some of these approaches, you’ll be able to monitor the performance of your ad. If you’d like more information about the Local Answer, we’d really love to hear from you. Contact Yvette on 01642 296523, Monday to Thursday, 9am to 4pm.
CLASS DECORATING at Affordable Prices
Available
Time Served Decorator with 40 YEARS Experience Call STEVE on:
01642 281547 or 07811 321520
www.wsplastics.com
Family Run Business
W.S. Plastics Ltd
Bathroom/Kitchen design & installation
Back by popular demand, book in a bathroom in July and qualify for a FREE Ceiling * • Full bathroom refurbishment service from start to finish, including any plumbing, plastering and building work • All work organised for you with a large selection of fittings to choose from • Highly skilled team of dedicated fitters • Friendly and helpful showroom staff * offer applies to bathrooms valued £4000+ (t’s & c’s apply)
EST.
16 YEARS
Redcar Beacon
Showroom: 01642 271541
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Walker Street Queen Street
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TOWN CLOCK
Bank Street
das Dun
OPEN: Mon-Fri 9am-5pm,
for all your bathroom needs Sat 9.30am-3pm, Sun CLOSED
HERE West Terrace
VISIT OUR SHOWROOM
WE ARE Central Terrace
na
et
Street
Stre
Cleveland
(Bus Lane)
2 West Terrace, Redcar (Between The Redcar Beacon & The Town Clock) Email: wsplastics.showroom@gmail.com
High Street (Pedestrian Zone)
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T���K LOCAL ��Y LOCAL
Healthy Eating VEGETARIAN BAKED POTATO
P
otatoes are one of the best sources of starch, vitamins, minerals and dietary fibre. 100g provides 70 calories. They have hardly any fat (just 0.1g per 100g) and no cholesterol; they are also high in fibre so good for conditions such as constipation (you must eat the skin as well). The usual fillings for baked potatoes are butter, cheese, tuna mayonnaise etc which increase the fat content and make them less healthy. This recipe contains peppers, onions, garlic and tomatoes, which are all low in fat and full of nutrients. Olive oil is used instead of then. When they are soft, turn the heat up butter or margarine as it contains vitamins a bit and cook till slightly browned. Add and can help lower cholesterol. tomatoes and paprika and cook for another Recipe (serves 2) 5 minutes. Add balsamic vinegar, salt and 2 good sized baking potatoes, 1 red and one pepper and stir. At this point you can add green pepper, thinly sliced, 1 large onion ingredients such as kidney beans etc to give thinly sliced, 2 cloves of garlic chopped, 2 to extra protein and fibre. tablespoons of tinned tomatoes, 1 teaspoon Take the potatoes out of the oven. Cut in paprika, 1 teaspoon balsamic vinegar, 1 half and mash the middle a little bit, drizzle tablespoon olive oil in a dessertspoon of olive oil and sprinkle Microwave the potatoes for 8 minutes. over a bit of salt. Add the topping (you can Rub olive oil over them and put in oven on sprinkle on some chopped fresh parsley if gas mark 7 for 45 minutes. Meanwhile, fry you like and top with a spoonful of plain the peppers, onion and garlic in a pan on Greek yogurt) and serve with salad. medium heat for a few minutes. Put the lid on and let them cook, stirring now and
‘Healthy Eating’ courtesy of Sue Lorrimer.
WEB WATCH
Check out these websites to help you find a local business to suit your needs... www.lakes-service-centre.co.uk (Car Servicing, MOT’s & Repairs) www.roofixltd.co.uk (Industrial & Domestic Roofing Contractors) www.teessidephysio.co.uk (Clinical Pilates & Specialist Massage) www.slingsbyinteriors.co.uk (Bathroom & Heating Specialists) www.caketoppersredcar.co.uk (Celebration & Wedding Cakes) www.yorkshireshedcompany.co.uk (Sheds, Summer Houses, Fencing)
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SLINGSBY INTERIORS Bathroom Studio & Heating Specialists
AFFORDABLE HEATING
• BOILER FINANCE PACKAGES available on our products and services • 12 YEAR WARRANTY on selected Worcester Bosch Boilers OVER 60? Annual Gas Boiler Service for £55 inc vat. (Back Boilers £70 inc vat) &
PEIRSON STREET, REDCAR TS10 1SW Showroom: Mon-Fri 9am-5pm, Sat 10am-1pm AMPLE FREE PARKING
Tel: 01642 488818
* For affordable heating, visit: www.slingsbyinteriors.co.uk
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T���K LOCAL ��Y LOCAL
Football
LIMITED EXCITEMENT SO FAR... LET'S HOPE THERE'S SOME TO COME!
W
ith the entire football world concentrating on the events around Europe with the UEFA tournament currently in full swing it’s not surprising that recruitment news from the Riverside is almost nonexistent. The odd tentative suggestions from the Middlesbrough Evening Gazette’s ‘Boro reporters tend to be fairly indicative of the lack of progress currently being achieved by the Bauser-led transfer team and we are all pretty aware that in most cases they are little more than journalistic fabrications. Should any of the forecasts to date prove correct then I apologise in advance for any doubts I may have cast on the accuracy of their predictions, but we have yet to be convinced. So, with little happening parochially, let’s look at what has so far been an interesting – though
not particularly stimulating - European tournament. As I write, England’s already guaranteed place in the last sixteen has been more than ratified after a comparatively comfortable 1-0 victory over the Czech Republic. That Scotland were sadly eliminated after their defeat to Croatia is perhaps a better indicator of the strength of England’s chances after, let’s face it, they were fortunate to hold the Scots to a draw in their Wembley clash. That it could – and probably would – have been so much different had John Stones put away the header that most strikers would have gleefully buried shows that at this level you really must put away your chances but the poor showing to date of Harry Kane doesn’t auger well for our immediate
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T���K L CAL ��Y L CAL
It would be wonderful if the England team could have pulled off the minor miracle by then but on the evidence so far that’s highly doubtful. You can but hope, though to pray for an England win and then for ‘Boro promotion is probably pushing hope much too far! We can only wait and see! Let’s just pray we’re all actually doing it at the Riverside. Just can’t wait to get back!
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Euros future. But that’s football and if everything went according to plan and the fancied teams always won, it certainly wouldn’t be the exciting spectacle it undoubtedly is. So far there is little doubt that France and Italy have been the two outstanding teams and coming up against them is going to be the real test. As far as the availability of the type of striker ‘Boro are looking for is concerned it’s going to be difficult to both find and attract players who will make the difference between mid table and a real challenge. What we certainly don’t need is another season of stress. And since this will probably be Neil Warnock’s last season in charge of a league football team let’s all sincerely hope he can finish off his sometimes glittering but often controversial career in real style.
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15
Test Your Knowledge Answers 1. The Zambezi 2. They were the first ever spoken into a telephone 3. Roger Hargreaves 4. The RAF after the Battle of Britain 5. Boy George 6. William Hartnell
7. Yul Brynner, Charles Bronson, Steve McQueen, Horst Bucholz, James Coburn, Brad Dexter and Robert Vaughn 8. Prince Charles 9. Noughts and Crosses 10. Puppet on a String
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INDEX OF ADVERTISERS Appliance Repairs Birkbecks . . . . . . . . . . . . . . . Bathrooms PJS Plumbing . . . . . . . . . . . Rubberduck . . . . . . . . . . . . . SC Henderson . . . . . . . . . . Slingsby Interiors . . . . . . . . . Space Master . . . . . . . . . . . Welham Bathrooms . . . . . . WS Plastics . . . . . . . . . . . . . Your Home . . . . . . . . . . . . . . Bedrooms Rubberduck . . . . . . . . . . . . . Welham Bedrooms . . . . . . Building Services AAA Roofing . . . . . . . . . . . . Amco Construction . . . . . . . Butchers Hutchinson Hobbs . . . . . . . Conservatories AAA Roofing . . . . . . . . . . . . Cleaner Cons. . . . . . . . . . . . S&S Windows . . . . . . . . . . . Conservatory Cleaning Cleaner Cons. . . . . . . . . . . . Damp Proofing AAA Roofing . . . . . . . . . . . . Amco Construction . . . . . . . Decorating Services Brush Strokes . . . . . . . . . . . Your Home . . . . . . . . . . . . . . Disability Aids Aiding You . . . . . . . . . . . . . . Doors & Door Repairs S&S Windows . . . . . . . . . . . Double Glazing All Seasons Windows . . . . Marton Windows . . . . . . . . . S&S Windows . . . . . . . . . . . Driveways ProLine Eco Drives . . . . . . . Electrical Appliances Birkbecks . . . . . . . . . . . . . . .
Whilst every effort is made to ensure the accuracy of claims made by advertisers in the Local Answer, the management can accept no responsibility for any problems which may arise.
Electrical Services AEP . . . . . . . . . . . . . . . . . . . . Page 6 Amco Construction . . . . . . . Page 5 Farm Shops Page 3 Page 13 Hutchinson Hobbs . . . . . . . Front Pg Page 11 Fascias & Soffits Page 27 AAA Roofing . . . . . . . . . . . . Page 4 Page 10 Callaghan’s Rooflines . . . . . Back Pg Page 31 Garage Doors Page 25 Cleveland Up & Over . . . . . Page 8 Garolla . . . . . . . . . . . . . . . . . Page 5 Page 3 Oak Roller Doors . . . . . . . . Page 3 Page 13 Gardening Services Page 10 Gibson Landscapes . . . . . . Page 15 Teesside Gardening . . . . . . Page 14 Heating Page 4 AEP . . . . . . . . . . . . . . . . . . . . Page 6 Page 5 AJ Plumbing . . . . . . . . . . . . Page 10 Aquaflow . . . . . . . . . . . . . . . Page 17 Front Pg Dinsdale . . . . . . . . . . . . . . . . Back Pg PJS Plumbing . . . . . . . . . . . Page 3 Page 4 SC Henderson . . . . . . . . . . Page 11 Page 8 Slingsby Interiors . . . . . . . . . Page 27 Page 7 Wilsons Plumbing . . . . . . . . Page 8 Home Improvements Page 8 Amco Construction . . . . . . . Page 5 Kitchens Page 4 Rubberduck . . . . . . . . . . . . . Page 13 Page 5 Space Master . . . . . . . . . . . Page 10 Welham Kitchens . . . . . . . . Page 16 Page 25 WS Plastics . . . . . . . . . . . . . Page 25 Page 3 Your Home . . . . . . . . . . . . . . Page 3 Landscaping Page 27 Gibson Landscapes . . . . . . Page 15 Teesside Gardening . . . . . . Page 14 Page 7 Loft Ladders & Loft Space Yorkshire Loft Ladders . . . . Page 9 Page 4 Mobility Aids Page 2 Aiding You . . . . . . . . . . . . . . Page 27 Page 7 Painting & Decorating Brush Strokes . . . . . . . . . . . Page 25 Page 16 Your Home . . . . . . . . . . . . . . Page 3 Patios / Paving Page 18 ProLine Eco Drives . . . . . . . Page 16 Page 18
Plumbers AEP . . . . . . . . . . . . . . . . . . . . Page 6 AJ Plumbing . . . . . . . . . . . . Page 10 Amco Construction . . . . . . . Page 5 Aquaflow . . . . . . . . . . . . . . . Page 17 Dinsdale . . . . . . . . . . . . . . . . Back Pg PJS Plumbing . . . . . . . . . . . Page 3 SC Henderson . . . . . . . . . . Page 11 Wilsons Plumbing . . . . . . . . Page 8 Property Renovation Amco Construction . . . . . . . Page 5 Recruitment Wilsons Plumbing . . . . . . . . Page 8 Roller Doors Garolla . . . . . . . . . . . . . . . . . Page 5 Oak Roller Doors . . . . . . . . Page 3 Roofing Services AAA Roofing . . . . . . . . . . . . Page 4 Amco Construction . . . . . . . Page 5 Callaghan’s Rooflines . . . . . Back Pg Quality Roofing . . . . . . . . . . Page 18 S&S Roofing . . . . . . . . . . . . Page 7 Showrooms Rubberduck . . . . . . . . . . . . . Page 13 Welhams . . . . . . . . . . . . . . . Page 16 Stairlifts Aiding You . . . . . . . . . . . . . . Page 27 Tiling SC Henderson . . . . . . . . . . Page 11 Washing Machines Birkbecks . . . . . . . . . . . . . . . Page 18 Washing Machine Repairs Birkbecks . . . . . . . . . . . . . . . Page 18 Wardrobes Space Master . . . . . . . . . . . Page 10 Windows & Doors All Seasons Windows . . . . Page 4 Marton Windows . . . . . . . . . Page 2 S&S Windows . . . . . . . . . . . Page 7 Deadline for the next edition is
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Welham Bathrooms Also Kitchens, Bedrooms and Studies
Your Bathroom is a place to unwind, relax and have a bit of me time
Here at Welham’s we can create the perfect space to help you do just that. Is it traditional style or the super sleek glam look you are interested in? Whatever your taste, we can create that ideal room. We manufacture all units in our factory in Marske, to your specifications. All bathroom suites and showers come from well established suppliers such as Kudos, Mira, Vitra, Bristan and many more. We also add those finishing touches such as Karndean flooring, tiling, multi panel, laminate ceiling and, not forgetting, lighting.
OFFERS AVAILABLE ON BATHROOMS, BEDROOMS & KITCHENS Redc
ar Ro
ad
We will be carrying out installations as planned. Visit our website for further details Redcar Roa
d
Ryan
’s Ro
w
are We
Riftswood Drive
ck
be
ck
be
74
Ra
il S
Sher
wood
ng
ng
A1
tat
ion
De
lam
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SHOWROOM (currently visits by appointment only): Just off the A174 between Redcar & Marske, Longbeck Trading Estate, Marske TS11 6HB
Drive
Lo
Lo
Ro a
d
Longbeck Trading Estate
e her
Dri
ve
A1
74
www.welhamkitchens.co.uk
01642 491257
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12 • Worcester Bosch partner
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