INFORM! MEDIA GUIDE 2023

Page 1

INFORM!

HELLO!

4 – introduction to L2 Media

the essential building product

book 14 – xtra build 16 – insight marketing 22 – email services

6 – L2
review
L2 Media online 8 – building innovations 10 –
12
review
– the architectural technologists insight 18 – design matter s 20 – social media 24 – ask us 26 – photo gallery OFF WE GO

READ!

L2 Media provides top-quality multimedia marketing services for building industry suppliers encompassing printed and online publications, direct email, e-newsletters, targeted online publications, and effective social media and networking opportunities.

L2 Media’s printed titles comprise ‘Building Innovations’ magazine, ‘The

Architectural Technologists Book’, and ‘The Essential Building Product Review’.

Digital magazines and services include ‘XtraBuild’, ‘Insight’, social media marketing and email design and fulfilment services.

Editorially-led, L2 Media’s publications all have certain attributes in common - a concise, attractive, spacious, easy-to-

read format offering readers and editorial contributors maximum information and impact from editorial articles.

L2 Media aims to engage architects, designers, and other building specifiers throughout the industry, to inform the reader, promote the manufacturer and supplier effectively and economically and, of course, to increase the sales of L2 Media’s clients.

FIN

CLICK!

With online versions of its printed publications, L2 Media offers online, interactive reading for Architects, Technologists, Interior Designers, Building Surveyors and other influential building specifiers and designers.

L2 Media’s online product and project resources, digital magazines, multimedia services, email and outstanding social

media promotional capabilities all add up to an enviable online presence and innovative use of technology for the benefit of its clients and target audiences.

BASIC MOUSE 1.0

bBUILDING INNOVATIONS

Designed and produced for architects working in private practice, Building Innovations regularly focuses on the main building product grouping areas relevant to the architect. With a regular round-up of new products, interesting and prestigious case histories, mixed with larger, dynamic, pictorial and opinion-based editorial features, Building Innovations has become a popular choice with many of the UK’s most influential building specifiers and designers. With 20 years in the market and going from strength to strength, there is no better publication for keeping track on the latest innovations to influence future building design.

View Building Innovations here!

Media Details

Readership

Architects in private practice

Circulation

7,000 print

20,000 digital

Advertising Rates

Full Page - £995

Half Page - £570

LOOKS NEW

review

Targeting a wide range of influential building specifiers, contractors and building managers across the private and public sectors, The Essential Building Product Review’s editorial approach incorporates strong visuals and bold design. A blend of concise, easily-read editorial articles and longer, informative, stylishly-presented articles, The Review is always attractive, informative and very readable. The breadth of its editorial and readership ensures relevance and interest across the different building disciplines and spans everyone in the project team.

The
The Essential Building Product Review
View
Review here!

Media Details

Readership

Architects (private and public sectors), Building Surveyors, Interior Designers, Design & Build Contractors, Main Contractors

Circulation

7,000 print

20,000 digital

Advertising Rates

Full Page - £995

Half Page - £570

NUTS ABOUT THE REVIEW

THE ARCHITECTURAL TECHNOLOGISTS BOOK

The Architectural Technologists Book (at:b) is designed and published for Architectural Technologists and comprises a mixture of practice news, practice design and concept stories, technical and ‘viewpoint’ articles, together with information about new product developments and case histories. With a clean, fresh design, at:b blends technical detail with visual appeal to ensure every issue is engaging for readers.

View ATB here!

Media Details

Readership

Architectural Technologists and Architectural Technicians

Circulation

7,000 print

20,000 digital

Advertising Rates

Full Page - £995

Half Page - £570

ANY
TREATS BUDDY?

BUILD

Xtra Build is L2 Media’s online, interactive, digital magazine, designed to create specification and social media building opportunities for our clients and readers. For the reader, a chance to engage directly with you via your website, video, and social media channels, and for our clients, the opportunity to create interest and to build valuable social media connections and help with SEO rankings. Xtra Build is archivable and each issue is promoted through L2 Media’s own social media channels and mailed to a database of over 20,000 construction professionals.

View XtraBuild here!
XTRA

Media Details

Readership Architects (public and private sectors), Interior Designers, Building Surveyors (public and private sectors), Design & Build Contractors and Main Contractors

Digital Circulation

20,000

Advertising Rates

Full Page - £895

Half Page - £495

XTRA CHILLED

INSIGHT

‘Insight’ is a digital magazine/email/archive package - email for instant impact, retention on our website for longevity, and Insight magazine is for readers that enjoy a more traditional approach to reading. Insight is a package that takes care of all angles. It also allows us to get creative with your stories and visuals for greater reader engagement. The reader can not only visit your website, but can also visit your ‘portfolio page’ on our Insight Online web resource. All of your product/project stories are available there for as long as you want. Back links help your drive to improve and maintain your SEO. And there are statswe provide stats to back up the cost-effective nature of the Insight magazine, Insight email, Insight web resource and Insight social media package!

View
Insight here!

Media Details

Readership Architects (public and private sectors), Interior Designers, Building Surveyors (public and private sectors), Design & Build Contractors and Main Contractors

Digital Circulation

20,000

Advertising Rates

Full Page - £995

Half Page - £570

NO FOOD INSIGHT

DESIGN!

Our aim is to provide the specifier – the reader – with an attractive, well-designed set of publications offering maximum visual impact. Building design involves aesthetics and we believe that our magazines should echo that.

L2 Media’s publications provide the reader with an attractive, easy-to-read, informative medium, carrying the maximum amount of editorial information underpinned with strong imagery and visual appeal.

Many clients take a great deal of care and invest in high quality photography in order that their products, services and

the perception of their company and its place in the market are maximised.

Not every client is in the position to provide high quality, aesthetically pleasing images all the time though, and this is where thoughtful design makes these images work as well.

We like to work alongside the client to ensure that their information is given maximum exposure in our magazines – often eye-catching and dramatic, always designed with an eye for detail and always aimed to attract the reader’s attention.

RUFF SKETCH

SOCIAL!

Social media channels are integral to any communications programme. We promote your stories via our various social media channels to give you an extra promotional push, which can also help with the growth of your followers and and help with your SEO efforts.

We can help you with your own social media marketing as well, which we operate for a number of clients. Twitter and LinkedIn are often the channels of choice for B2B businesses, but we will also help you with Facebook, YouTube, Istagram, Pinterest that will provide you with value. We will advise on the best social media channels to use, draft and

schedule engaging tweets, LinkedIn posts and more. Plus, we help with ongoing monitoring of social media channels and follower list development to help you create the most professional, interesting social presence.

We’ll start you off if you don’t have a social media presence, building a site from scratch for you. We’ll understand your business and its targets, we’ll advise on how to engage your audience, we’ll build a follower base for you and use the most effective methods to ensure that you have an engaging and vibrant set of social media platforms.

FOLLOWED

L2 Media’s email design and fulfilment service is a stylish way to deliver your project, product and company news straight into the inboxes of building specifiers, and complemented by social media support. You can also use your own social media platforms to link to the article, creating backlinks to improve your own SEO.

The emails themselves are crafted stylishly, appealing to building specifiers and designers with short, snappy text and attention-grabbing design. The emails themselves can contain just your

company or you can choose be part of a shared email, which works in exactly the same way - a single email brings exclusivity and shared emails offer cost advantages. Email direct to the readers inbox is an excellent way to combine the advantages of email with longevity, SEO enhancement and social media promotion.

EMAIL!
ORANGEDOG@

ASK!

If there’s anything that you’d like to talk to us about, we’ll be very glad to help. Magazines, social media, digital media,

emails, design, copywriting, football, guitars, cars, dogs, the weather (at a push) etc, just give us a shout. We’re always happy to chat!

Publisher: David Broadfield, tel: 01785 223253

m: 07918 681111

e: david@l2media.uk

Accounts Manager: Charlotte Sherratt, 01785 223253

m: 07709 109652

e: charlotte@l2media.uk

Business Manager: James Broadfield, 01785 223253

m: 07854 868284

e: james@l2media.uk

DOG AND BONE

THE PHOTOS THAT NEARLY

VIEW!

VIEW!

#NEXTTIME MADE IT

L2 MEDIA LIMITED

THE PARKFIELD CENTRE

PARK STREET

STAFFORD ST17 4AL

T: 01785 223253

W: L2MEDIA.UK

E: INFO@L2MEDIA.UK

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