Our Vision

Inspiring Life in Our Community

However you’ve chosen to transition into this new year, our sincere hope is that 2022 marks a fresh beginning that is alive with possibility and promise.

Over the past year, the team here at Lifestyle Magazine has spent hours deliberating, discussing, interviewing, and collaborating with readers, community leaders, advertisers and contributors. Our aim was to learn how we might serve our readers and our communities better.

What we heard was how special this magazine has been over the last 18 years. With such positive responses, it’s easy to feel like any change might ruin a good thing. But upon consideration of the future, we felt that this new year deserved a fresh beginning.

So, here is our humble attempt to ring in the new year with some fresh focus, celebration, and a new look as the cherry on top.

What’s New?

1 New Vision

Our vision is to inspire life in our communities. We aim to inspire our community to experience the uniqueness of Visalia and its surrounding area, celebrate the people who are making an impact, and encourage our readers to live a fulfilling and purposeful life.

2 New Mission

We will continue to publish Lifestyle monthly and we are committed to expanding our reach. By 2025, we aim to have our magazine distributed at over 500 locations across eight Central Valley towns. We’re also planning to bring the Central Valley’s best offerings to you through some new community events.

3 New Focus

Central California has the best people around. Hard-working, humble, and honest people make up the fabric of our communities. As we grow, our new focus will be on delivering content that’s engaging and relatable.

4 New Leadership

If you’ve read Lifestyle Magazine in the past year, you are aware of the change of ownership and editorial staff. We are also pleased to announce the newest member of our team, Monica Fatica. Monica comes to Lifestyle after several years as the Managing Editor of Enjoy Magazine - San Joaquin Valley. We are thrilled with this new addition and the leadership and vision she brings.

5 New Look

Because Lifestyle Magazine is published by a marketing and design company, we just couldn’t help but give things a little face-lift. So we’ve given Lifestyle a fresh look and feel. New designs, a new logo, and new paper. We hope you like it.

6 Same Heart

Throughout the past 18 years, Lifestyle has been a strong advocate for the great things that make this region special. We are committed to carry on the heart and spirit of the magazine’s history by continuing to promote and support Visalia and the surrounding communities.