TOPIC/TITLE
Checklist Determine the topic of your book. n n n
Based on the book topic, determine your subtitle.
W ho is your TARGET AUDIENCE? W hat’s their HEADACHE?
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How are you going to SOLVE IT?
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T hese questions will help create the text of your book. B egin each question with What, Where, Who, Why, Which, When, How, If, Could Should, or Would. T ype these questions into a document. You will send the document to your interview partner.
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INTERVIEW
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G oogle Adwords Keyword Tool. C hoose keywords that have low
competition and high global monthly searches to get the best results.
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List 6 core concepts for your topic. n n n
These concepts will become your ‘chapter
headers’—the building blocks for your book. To determine the core concepts, list your core values, beliefs, solutions or arguments you want to share. If you need help, ask your targeted audience using your blog, social media and email list.
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Find an interview partner. A rrange a time and recording method with your interview partner. Send each other your core concepts and questions. S chedule your time during Day 2 Working Session (offline), 4-hour session.
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(how to)… The answer to this becomes your subtitle.
Record your audio. n
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Get audio transcribed by a recommended vendor.
Using the script provided in the Course Curriculum and the 20 questions, take turns recording each other. Each session should be 2 hours long for each partner.
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CORE CONCEPTS
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By reading this book, you'll discover
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For each core concept, determine 20 interview questions (total of 120 questions).
Research keywords to test topic and develop your title.
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There is a list provided in the Course Materials. Contact the vendors to get instructions on how to send your audio file. Send the vendor the Bestseller in a Weekend Formatted Book template (optional).
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