L3 Magazine ft. Mello Mood - April, 2020 by L3 Magazine

April, 2020 | L3 Magazine ft. Mellow Mood | Life. Love. Lyrics. | L3Magazine.com

M A G A Z I N E

Music Charts Music Reviews Lia Givenchy Rap - Business - Music

IRAWMA Awards Busy Signal: Dancehall Artist of the Decade Editorial: COVID 19 Memories

Mellow Mood

L3 Magazine | April | 2020 | No. 65 CEO and Editor-in-Chief

Natasha Von Castle – natasha@L3Magazine.com

Publisher

L3 Media Group Inc. – info@L3Magazine.com

Music Review Editor Jennifer Menster

Charts Analyst

Emelio Lynch aka Melio Sounds

Special Consultants

Camille aka Talent Promo | Tilsa Wright

UK Editor

Evelyn Germain

Senior Writers & Photography

Contributing Writers

Contributing Editor and Music Editor Tre Carn

Director of Caribbean Promotions Keisha Pinnock

Editors Heart... So much has happened since January, 2020 when the last issue of L3 Magazine was published. At that time, we were seeing the year in ‘2020’ vision, and all was well with the world. We were making plans to expose the greatness that lies within, and team up with people who have ‘positive vibes only,’ and then CORVID-19 struck and all of that changed … or did it? Our new normal of social-distancing and being in quarantine has led many to pull out old pictures and reflect on times past. Paphil, an aspiring apparel designer from the DMV shared a photo taken when he was 5 years old. In the photo, he is holding a vintage FM radio. Reflecting on the photo, he shared “I remember this like it was yesterday. I had no idea just how much music would play a role in what I do, and how much it inspires me to design and create. Years later, cassette tapes and CDs from Stone Love are on repeat while I design my latest works. The picture of me at the age of 5, is what you see today … in some ways, nothing has changed.” What I especially like about this time is the important role music plays. Now that we are forced to work from home, and limit all outdoor activity, we are seeking comfort on our devices at higher rates. Now more than ever we’re streaming music. Artists like Jah9 and her album Note to Self (released in March, 2020) is especially comforting because of the strong messages (I’m going to be ok). I wonder if she knew this time was coming and aimed to prepare us in advance?! In addition to all doctors, nurses, medical staff, grocery store clerks and food delivery people, please applaud all musicians, singers, players of instruments, producers, song writers, engineers, marketers and promoters of music who too are bringing you comfort in this time. Agree or disagree on IG: @thesonicexecutive

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“We put so much effort into the albums Move and Well, Well, Well, into giving the vision you cannot change the outside until you change the inside. We have to work on ourselves to better ourselves. Once we better ourselves, then the outside world will change. The outside will not change until the inside does. That’s the important thing in my opinion and that’s the message that we bring.”

- Jacopo of Mellow Mood

L3 Magazine interview page 50

April, 2020

featuring Mellow Mood

Pg. 12 The IRAWMA Awards were recently held, and we are focused on the artist who won Dancehall Artist of the Decade, Mr. Busy Signal. Though there was no live audience, event organizers made sure COVID 19 did not stop them from honoring Reggae, Dancehall and World Music’s best. We recap the winners and highlights. Pg. 16 This year, Toronto’s coveted all-female event, Honey Jam, celebrates 25years. This is not just any 25 years. This is 25 years of doors being opened that weren’t opened before; this is 25 years of promoting talent who have grown to impact the world. Time to celebrate. Pg. 26 There is a Dancehall vibe coming from Trinidad & Tobago that is undeniable. Several artists are showcasing their talent, and one artist in particular caught our eye - Pternsky! He fluidly moves from Soca to Dancehall and is ‘non stop’ energy. We’re happy to introduce him. Pg. 30 The legacy of The 6ixx continues with ‘Trending King’ Daddy1 whose song “Rich” made a collective international debut to media. Pg. 60 Lia Givenchy is a serious business woman who is all about her career. Yes she is stunningly beautiful, but she’s even more fierce in the boardroom. Having ghostwritten for notable Rap stars, she’s all about her career and next level moves. The way she breaks down owning her own label and her work ethic makes the interview worth the read. On the Cover: Twin brothers Jacopo and Lorenzo Garzia fell in love with Reggae by chance when they heard their mother sing “No Woman No Cry” in the family kitchen. Today, they are known in Europe as Mellow Mood because of their music. It is not enough to just sing; these two brothers love collaborating. They love the unity Reggae brings. L3 Magazine | April, 2020 ft. Mellow Mood - Pg. 9

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Two of our brightest elders have gone on to the next phase of life. We are grateful to the Universe for blessing us with their voice and with their songs. They were a gift to us for this time, and the messages they carried were delivered through music.

Their hearts continue to beat, and their legacies live on because the vibration of music, and the sonic highway they travel, never comes to an end. Music alone shall live â&#x20AC;Ś play on sweet elders. We honor you on earth the way you are honored in Heaven.

- Natasha Von Castle L3 Magazine | April, 2020 ft. Mellow Mood - Pg. 13

1944 - 2020

BOB ANDY

1955 - 2020

APPLE GABRIEL L3 Magazine | April, 2020 ft. Mellow Mood - Pg. 15

IRAWMA

MUSIC - MUSIC - MUSIC - MUSIC - MUSIC - AWARDS - MUSIC - MUSIC - MUSIC - MUSIC - MUSIC

IRAWMA

MUSIC - MUSIC - MUSIC - MUSIC - MUSIC - AWARDS - MUSIC - MUSIC - MUSIC - MUSIC - MUSIC

International Reggae and World Music Awards By: Zakada Milton

The awards must go on, and on they did! The 38th annual IRAWMA (International Reggae and World Music Awards) was held in March, 2020 without public audience and it was an unbelievable success. Amidst the Coronavirus sweeping the world, the scaled down to media awards show was broadcast live via Onstage TV and IRIE FM Radio from the AC Marriott Hotel in Kingston, Jamaica. In compliance with, and observation of Jamaica’s Government, and the World Health Organization’s request for social distancing request and no gathering of more than 20 persons, Martin’s International President, Ephraim Martin honored the best in Reggae and World music for 2019. Big winners for the night were, Buju Banton with seven awards, and Koffee with four. Busy Signal captured the coveted special Award for Dancehall Artist of the Decade – 2010 to 2020. He accepted his honor in person with a humble and well appreciated speech. The broadcast saw outstanding live performances and presentations by some of the nominees and special awardees. Among the performers were: Chronic Law, Dance Xpressionz, Bongo Herman, Derrick Morgan, Stonebwoy (from Ghana) and others. Those giving acceptance speeches included: Buju Banton, Derrick Morgan, Chronic Law, Stranger Cole and Bongo Herman and Busy Signal. IRAWMA winners in two categories, was Vybz Kartel, Damian Marley and Sizzla. For a complete list of all the winners and special Awardees visit www.irawma.com. Each year, sponsors such as Jamaica’s Ministry of Culture, Gender, Entertainment and Sports, Irie FM, Down Sound Entertainment, Bigga, VP Records, OnStage TV, IrieJam 360, Reggae Festival Guide, African Spectrum, Portland Curry Fest, AC Marriott Hotel and many others help to make the awards show a success. In addition to sponsors, the IRAWMA staff and team of volunteers, as well as dedicated music industry experts help select the nominees each year. More than 100,000 Reggae and World Music fans worldwide voted to choose the 2019 winners. The next awards show will be held on March 28th, 2021 with a hopeful presentation on stage and to a live audience. Ephraim Martin, founder of the awards show said “we are really pleased that this year’s awards show was presented. Fans were able to see a great show from their homes. Hopefully next year we’ll do it in person!” L3 Magazine | April, 2020 ft. Mellow Mood - Pg. 17

CaribLife ATL Coming to Your Screen! By: Flair Lindsey They say the apple doesn’t fall far from the tree and Damon “Bware” Vanzant epitomizes this age old saying to the maximum. The son of “Fix My Life” reality TV star and literary giant Iyanla Vanzant, Damon “Bware” Vanzant is boldly continuing the family legacy with the premiere of a new reality TV show later this Spring called “CaribLife ATL” on Facebook Watch. As a part of the award-winning “Fix My Life” team since it’s 2012 debut, Damon “Bware” Vanzant has gained a wealth of hands on experience, which he incorporates with his love of Caribbean music and culture for his gripping new show “CaribLife ATL.” A Caribbean DJ and owner of Revolution sound system, Vanzant meticulously dons the hat of executive producer, innovatively bringing Atlanta’s exciting Caribbean scene to life. The younger Vanzant has dropped the sizzling show trailer, which is bound to captivate audiences en masse. “Producing ‘CaribLife ATL’ was a natural move for me, which truly exemplifies my passion for Caribbean music and culture,” says Damon. “I carefully selected a cast whose stories, although unique, will resonate with audiences, while showcasing Atlanta’s amazing, underground Caribbean scene.” With the epic Atlanta Caribbean Carnival as the backdrop, “CaribLife ATL” zooms in on the journey of 7 of ATL’s most prominent Caribbean American influencers. The bubbling reality personalities find themselves at a crossroads during this riveting first season as they grapple with a once united community become divided, with a slice of Carnival’s enormous revenue pie at stake. The show’s stars, who ingeniously represent the diversity of Atlanta’s Caribbean diaspora, include Lady Chinks (bottle service boss) Alex and Brandon (twin owners of Atlanta’s #1 Soca sound system Unique Sounds), Marlon Revo (promoter, producer, DJ and business man), Patricia Henry (official Atlanta Caribbean Carnival President), Annie Love (online radio host, aspiring Soca & Dancehall artist and vixen) and Red Carpet Shelley (broadcast radio personality, community activist and voice of reason). The cast will not only deal with brewing community challenges this first season, but also a melee of curveballs that life throws their way. Audiences will be in for a crazy ride with the vibrant stars chock full of music, life’s highs, jaw dropping lows and much more! IG: @CaribLifeATL L3 Magazine | April, 2020 ft. Mellow Mood - Pg. 19

Honey Jam Clebrating 25 Years L3 Magazine

Throughout her career, Ebonnie Rowe has distinguished herself as someone dedicated to the growth of others and the support of charitable causes. She has volunteered with, founded and directed organizations that cater to the needs of some of society’s overlooked groups. Each One, Teach One mentoring program for Black Youth, and PhemPhat Entertainment Group, is a dynamic, all-female non-profit company that provides promotional, mentoring, networking and educational opportunities for upcoming female artists and to support and promote women’s charities. In the early 90s after a friend committed suicide, Ebonnie wanted to ensure she had a purpose driven life that helped others. She dropped out of the University of Toronto and started a mentoring program for at risk Black youth called Each One, Teach One. Her female mentees told her that their little brothers were calling them “bi&ch” and “ho” because they heard it on college Hip Hop radio which was unregulated at the time so they didn’t have to play clean versions and shows aired during the day. In 1994 Ebonnie approached the biggest Hip Hop DJ in Canada who had a 3-hour show – DJX of CKLN’s Power Move show – to discuss how women were portrayed in Hip Hop lyrics and videos after receiving those complaints to let him know about the unintended consequences of the lyrics of the music. He told her he would give her the entire 3 hour show to produce and discuss these issues. Listening to the show was the editor of Mic Check magazine, Denton, who contacted her to put together an all-female edition of their entertainment magazine. The celebration wrap party for that issue in May of 1995, intended to be a one-off show and was called Honey Jam. At the end, everyone asked her when the next one was. Everyone loved it so much and there was no other such platform for female artists –clearly there was a void so she thought I would do it for a year and see how it went and it turned into 25 years! With notable Canadian alumni including Nelly Furtado, Jully Black, Melanie Fiona, SATE, Melanie Durrant, Michie Mee and many more, the organization has helped artists develop their careers through mentoring, education, performance and networking opportunities, culminating with a stellar showcase to highlight their growth. Throughout the program, mentees have been given the opportunity to attend and participate in many top-level music industry events, including attending the JUNOs, Polaris Music Prize Gala, and the Grammys. L3 Magazine | April, 2020 ft. Mellow Mood - Pg. 21

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Out NOW! MUSIC - MUSIC - MUSIC - MUSIC - MUSIC - L3â&#x20AC;&#x2122;s NEW - MUSIC - MUSIC - MUSIC - MUSIC - MUSIC

Govana

Humans and Monsters Are Not The Same

Out NOW! MUSIC - MUSIC - MUSIC - MUSIC - MUSIC - L3â&#x20AC;&#x2122;s NEW - MUSIC - MUSIC - MUSIC - MUSIC - MUSIC

Jah9 Note to Self

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Music We Love

Ne-Yo x Charly Black

“Over Again” L3 Magazine

From the terrestrial airwaves to the dancefloor, social media, TV ads and late night television, it is evident that Dancehall and Reggae music have become a growing presence in the mainstream landscape. “Over Again,” by Ne-Yo and Charly Black is in cue to be that track! The hit bound single produced by Billboard and Platinum selling producer Troy “Troyton” Hinds, teams up two of the best; R&B crooner, and chart-topping Dancehall / Reggae singjay who together deliver an ode to the object of their affection. Lyrically we hear “Over and over and over and over again Girl when you whine your waist I think of us making love Over and over and over and over again Whine fimi gyal...” This production is a second musical meeting between Troyton and Ne-Yo. The two previously worked together on Ne-Yo and Mavado’s remix of “I Know You Want Me.” About the second meeting Troyton says “since the Mavado remix, Ne-Yo and I stayed in touch, and I’m also good friends with his manager Tishawn Gayle. It had been a while since we did something together, so last year I sent him the track and told him I was thinking of a collab with my other good friend Charly Black. Long story short, he loved the track. We met up in California to do the session and the rest is history.” Ne-Yo’s his love affair with Dancehall and Reggae isn’t new! In 2011, he launched the Compound Island record label in Jamaica. Speaking to media, the star said “Reggae music to me is the epitome of just raw expression filtered thru extreme passion. No matter what the feeling is, it just hits different when it’s Reggae.” Charly Black, whose music is well known throughout the Caribbean Diaspora and Latin America said “It’s a great vibe; great song. This will be on my album. I originally wanted to wait, but right now with what’s going on in the world, we need feel good music. Music still plays a vital part in everyday life, regardless of the situation, it makes you feel good even for just a few minutes. Working with Troyton and Ne-Yo was wonderful, we felt the connection right away, our voices paired perfectly and vibe was right.” Ne-Yo and Charly Black’s “Over Again” is available on all major streaming platforms and digital outlets. L3 Magazine | April, 2020 ft. Mellow Mood - Pg. 29

Music We Love Pternskyâ&#x20AC;&#x2122;s Music is

“Non Stop!” L3 Magazine

High energy; he’s got it. Ready to make you move; he’s got the lyrics. Life of the party; he IS it! Pternsky’s infectious lyrics and delivery on riddim tracks has made him one of the hottest performing artists. Hailing from the twin republic of Trinidad and Tobago, Pternsky has created a niche lane by delivering Trini humor and tongue-in-cheek wit over spicy Soca and Dancehall riddims. The result has been heavy rotation of his songs in parties across the Caribbean and around the world. Getting his start in Trinidad at the age of 11 singing for family and friends at special occasions and gatherings, Pternsky realised his gift of performance at 16. Penning and performing his first song allowed him to see the crowd’s reaction to his music. Pternsky shared the stage with Beenie Man, Lady Saw, TOK and Elephant Man which solidified his mission to make every fan add his music to the soundtrack of their favorite memories. About his music Pternsky says “my music is a fusion of Caribbean elements. There are several islands that make up the Caribbean so my music represents all of us … not just in the Caribbean but in the diaspora too!” In 2015, super producer Kurt Riley reached out to the young talent and asked him to perform on his newly produced Jambe An riddim. The result was the song “Non Stop” which turned into a worldwide hit record which enjoys rotation in clubs and on the radio even to today. Several hit records followed including “Bounce On It” (2015), “Bubble” on the Culu Culu Riddim (2016) and “Enjoy Yourself” on the World Fete Riddim (2017). Proving his ability to include Dancehall in his repertoire came the breakout hit song “F.A.X.!” Performed as an anthem for hardcore fans, “F.A.X.” represents the gritty side of music and the artists determination to secure his place on the musical landscape. He DJ’s “me ah chat bout F.A.X fih mih visa / 1 o’clock drop shop fih dih Tiida / 9mind / one shot / that’s the procedure / my time Chewahill back to Arima / me sa squeeze off tracks fih dih media / any bwoy doubt me tun inna believa….” Pternsky (pronounced pa-turn-skee) has created a niche where Reggae, Dancehall and Soca meet. The multi-genre performing artist is the newest hitmaker in the music fraternity who has found the perfect recipe for making people move on the dancefloor. IG: @Pternsky L3 Magazine | April, 2020 ft. Mellow Mood - Pg. 31

Music We Love SumeRR Begins

“Old School” By: Nova Cashh | L3 Magazine

Sumerr is adding her own twist to what it means to have a hot girl Sumerr! If you don’t know how hot this heat is, you better crush some ice and quench your thrist because the temperature is that hot! With the surge of female reggae artists on the rise, this Jamaican hottie has createdng her own lane with bold, beautiful and militant songs that capture your ear the moment you hear her voice. Sumerr possesses a memorizing presence that you can’t ignore. It’s obvious that the 26-year-old Mandeville based singer / songwriter’s music is heavily influenced by neo-soul and R&B while blending the rhythmic beats of reggae and dancehall without losing sight of her sonic roots. Want to know what the buzz is about? Read on! Having the heart of a lion, Sumerr displayed gritty vocals for her new track “Head Up.” Firm and militant, the lioness called on her army to march out and keep trodding although the 1% is insistent on setting a terrain to make it hard to beat the odds. With the perfect symphony, Kumar from Raging Fyah added a grungy tone that fused together perfectly with Sumerr’s vocals. Influenced by hip-hop, Sumerr didn’t hold back by switching flows mid-song by rapping showcasing her versatility and seamlessly switch back to singing. Not only can she rap, she also dabbles in a deejay flow; easily walking the line of sing-jay if need be in her newly released track “Crush.” Showcasing a more seductive side, the Jamaican bombshell showed skin, styles, and flow. Lasai, a notable reggae Spanish artist, wasted no time hopping on the track giving a dynamic tone. Again, effortlessly switching flows between the song, Sumerr shows her range of vocals which lure you in and keep you captured. Appealing to the younger crowd, Sumerr knows how to accommodate mature folks with her single “Old School.” Taking you through a journey, the track demonstrates old school loving while remaining contemporary. Dropping her new debut album, Downs District, the sonic goodness of Sumerr will hit the airwaves and your speakers late spring. Composed of 12 tracks, many reggae lovers, soul, and R&B fans will be taken through a tour of Sumerr’s journey, from her love for a Spanish boy to showing her appreciation for sweet reggae music. The Jamaican bombshell blazed a new wave in reggae music and her career is looking bright. L3 Magazine | April, 2020 ft. Mellow Mood - Pg. 32

Music We Love Daddy1

Photo Credit: ShotByDeth

“Rich”

By: Jennifer Valentin | Jennifer Menster

If you’re going to go big, you might as well go ‘big-big’ and that is exactly what rising Dancehall sensation has done with the debut of his single “Rich.” Dubbed as ‘Dancehall’s leader of the youth,’ the young artist made an international splash by choosing The Fader to announce his arrival. Fresh from the studio, “Rich” is out on VP Records and received an exclusive music video premiere. As the first single from the artists debut EP ‘1 Bro Gad,’ the international Caribbean Diaspora has responded with favor. In addition to the video premiere, Daddy1’s “Rich” made its international radio debut simultaneously with top radio DJs in key cities. SpexDaBoss, from Canada’s G98 FM debuted the track on his drive time show, as well as SeaniB from BBC 1Xtra in London, UK, which coincided with Rico Vibes broadcast on DaFlava Radio in Atlanta, and also heard on Vibes 106.1 FM in the Gambia. The New York debut of “Rich” was complimented by DJ Cali B from Irie Jam Radio, DJ Trends on WBLS and DJ Norie on Power 105.1 FM. Such a radio debut does not happen often, and is an indication of the excitement the fraternity has for the artist. “I love the energy and movement Daddy1 is bringing to Dancehall right now.” Says SpexDaBoss. His lyrics are trendy – he’s performing lyrics that fans want to hear, and he makes the ladies move in the party. The next thing we’re going to push for are live shows as soon as the pandemic is over. We want to see him live!” Born as Adrian Daley in 2000 in the Salt Spring community in Montego Bay, Daddy1 was the eldest of four children for a single mother. This charismatic young dreamer earned his alias by becoming the next best patriarchal figure in his household and was dubbed Daddy1 from then on. His life story and his ascension to musical prominence, are but the result of the undeniable agency, penchant for leadership and self-contained mindset that awarded him his pseudonym in the first place. These qualities in him shined the most in those early days and earned him the respect of childhood friend Bobby Six, younger brother of Dancehall superstar Squash. This friendship led to a fellowship between himself and Squash that eventually grew into a family connection that would persist throughout the years. IG: @real_daddy_1 L3 Magazine | April, 2020 ft. Mellow Mood - Pg. 35

Music We Love Blakkamore x Snoop

Get Down Tonight By: Jennifer Menster | L3 Magazine

In an age where album production credits are not always translated in the digital space, some may not know that Reggae artist Blakkamore contributed to Snoop Dogg’s 2013 Reggae album entitles Reincarnated. Not only did Blakkamore contribute to the album, he contributed to Snoop whom he maintained a friendship with post-production. Fast forward to 2020, and Blakkamore’s preparation to drop a new album and we have a new single ready to be played. The song, entitled “Get Down Tonight,” features … you guessed it … Snoop Dogg! Long time song writing and production partner Andrew ‘Moon’ Bain (whom together with Blakkamore are known as Paperstars), does a good job of creating a vibe that’s needed in music. Complimenting that musical vibe is Bilel, an animated video creator who conceptualized the lyric video that tells a great story. Snoop and Blakkamore are aliens who come to earth to ‘infect’ people with good vibes, then fly back to space after hosting a killer party inside a dormant volcano. You just have to see it! When asked about working with Snoop Dogg again, Blakkamore said “this has been an awesome experience. Imagine being in the studio with a legend humble enough to give you creative control, and talented enough to accomplish whatever we set out to create, and high enough to keep things ‘lit’ the whole time … that’s how it was!” Formerly known as Jahdan, Blakkamore has been a notable figure in the blending of Reggae, Dancehall and Hip Hop since the 1990’s. He has worked with acts such as Smif-N-Wesson, DJ Premier, Major Lazer and Lee ‘Scratch’ Perry. Originally from Guyana, Blakkamore moved to Brooklyn, NY at a young age where he was exposed to Hip Hop culture in its early phases. Fusing Rap and Reggae through his own group Noble Society, and with cameo’s on tracks like Smif-N-Wesson’s seminal 1995 single “Bad Bwoy Burial,” he became a staple in Brooklyn’s Caribbean music underground. In 2009 Diplo tapped him as a songwriter and collaborator for Major Lazer, adding his touch to early releases “Cash Flow” and “Reach for the Stars.” Upward Spiral is Blakkamore’s fourth album due in stores on May 1st. L3 Magazine | April, 2020 ft. Mellow Mood - Pg. 37

Music We Love Queen Ifrica

Mih Love You By: Zakada Milton | L3 Magazine

It’s time for another True-versation between Men and Women in Jamaica. The level of violence, and the number of women losing their lives in fits of jealous male-dominated rage must stop. The number of children in a parent-less home due to violence is on the rise, but cam be stemmed if we have honest dialog. We’ve heard Dancehall stars such as Bounty Killer address the issue in a speech, he gave at the Violence Against Women forum held at the Red Stripe Offices in Kingston, Jamaica. There, he made it quite clear that violence is not the answer - walking away is. It was timely that shortly after Bounty Killer’s speech, Queen Ifrica raised the topic from the female perspective on Valentine’s Day. The Reggae Lioness has blessed the masses with another song which not only speaks to men but represents women in a way that demonstrates why some women act the way they do. Abuse in relationships is not one-way and can be inflicted on men by some actions by women. Speaking from the perspective of a baby mother being honest with her baby father, Queen Ifrica explains that in reality, there were certain things she wanted from a man, which was not provided, and so she looked for the things she wanted outside of the relationship. She ended up getting what she wants ... the offshore bank account, car and things ... just not from the baby father. This is where the honesty comes in, which is an opening for understanding. The song is called “Mih Love Yuh” and it’s one of the best conversations you will hear in song. The lyric video subtly drives home several points. Produced by Jefferey ‘Agent Sasco’ Campbell for Diamond Studios, many are heralding the song for addressing relationship issues in an attempt to avoid painful consequences that can come in the end. About the song Queen Ifrica says “A relationship is the most complex experience any of us could ever have. How we deal with it all determines the outcome in the long run.” If you haven’t seen the lyric video, watch it here: https://www.youtube.com/watch?v=jLf5I0LnbFU L3 Magazine | April, 2020 ft. Mellow Mood - Pg. 39

Concert Love

NRGWave Legends

Photo Credit: @SlumPhotography

Buju Banton in Kenya By: Vincent Libosso | L3 Magazine

Buju’s ‘Long Walk to Freedom’ finally saw the Reggae giant land on African soil, Kenya to be exact, and a mammoth crowd turned out to watch Gargamel live again, after a more than 10-year absence. Kenya was so happy to see Buju reach the motherland. After much anticipation, speculation and two-time postponement of his show, Buju’s performance could not have been held in a more fitting location. The KICC (Kenyatta International Convention Centre) is an iconic symbol of Kenya so it only seemed right that the iconic symbol of Reggae in this generation take centre stage there. The opening acts for the night were a mixture of veteran reggae deejays and MCs. DJs Kace, Double Trouble, Juan, Selector Technix and ZJ Heno with reggae crooner Lavosti and Fyah Mummah Jahmby Koikai making her first major live appearance since released from hospital, alongside DJ Xclusive and Teargas The Entertainer turned in a rousing performance just before Buju took the stage at a few minutes to 1am. Every one of the supporting acts rose to the occasion, performing as if they knew this was one of those ‘where were you’ moments in history.

First came in members of his band, ‘Til Shiloh’ and the excitement and anticipation peaked. His stage production team ensuring everything is seamless. Emerging from his backstage tent wearing dark shades, a gold chain, black t-shirt with matching black shoes, dressed in greyish ankara suit with matching sunflower patterns (designed by Kenya’s fashion designer, Lookslike Avido) Buju was drowned by a sea of phone lights with the crowd of concertgoers straining for a glimpse of the perfect picture and video. “How are you Africa?!” Buju kicked off with ‘Mama Africa,’ sprinkling candid remarks of his hopes for the motherland. Destiny kicks in to hear his strong voice once again, proud and tall, jumping, raising his hand to the crowd draws such strong emotions in us. The crowd is excited and in unison and lifts their hands back to him. Jumping up and down we sing along to It’s Not An Easy Road, before he breaks it down; “Greetings Nairobi,” his thunderous voice echoes, “It is my first time here and we just want to share this reggae music with you.” L3 Magazine | April, 2020 ft. Mellow Mood - Pg. 41

Photo Credit: @slumphotography

Photo Credit: Slum Photography

Photo Credit: NRG Radio

Photo Credit: @SlumPhotography

Photo Credit: Slum Photography

Our voices rise again as we join him in Hills and Valleys and Lord Give I Strength, during which the saxophonist and guitarist who had towered to the front, gave way for the percussionist with an interlude on a huge djembe drum. Buju is dancing as he takes his turn to hit the djembe. The catalog of Steppa, Trust, Mr. Nine, No Respect, God Of My Salvation and Driver prove his legendary status. As the evening builds on, Buju invited out a special guest, Uganda’s Bobi Wine who shared with Buju a warm embrace before breaking down into revolutionary music. They tap into the magic of what music can do to create change. The night is one for the books which by the end, Buju is dripping with sweat. He left everything on that stage because that stage needed that energy and vibration, it needed that spiritual awakening and mystical communication. A few minutes past 3am, Banton and the Shiloh Band exited the stage and the audience gave a mighty roar of applause. Continuing from Banton and the band’s vibe, London’s best kept secret, the SilverStar Sound deejays, keeps the party going till morning.

Photo Credit: NRG Radio

Buju Banton’s concert will go down as a milestone in Kenya for the mighty musical genre of Reggae it represented. Surely the strong and steady lion spirit we experienced from Banton on February 15th has given all reggae musicians and reggae lovers alike in the 254 a second wind for the genre they deeply love. While watching Banton on stage, the audience experienced that his deeper message was to unify Africans in the motherland and in the Diaspora. Without a doubt, Kenyans will be hoping Gargamel returns to the motherland sooner than later. L3 Magazine | April, 2020 ft. Mellow Mood - Pg. 43

Music We Love Work Your Waistline

Energy Tracks For a Fit Body! Images by Robin Claire

By: Steffy T for L3 Magazine There is a slight chill in the air but rest assured, Spring is approaching! Despite being indoors because of COVID-19, we have to keep our bodies in shape. Set aside that time for self-care, which includes, rest, healthy eating, taking care of your finances and being contented. Prioritize your mental health and well-being as well as your physical well-being. Here are some HOT tracks to move to!

Vybz Kartel - Designa Vagina YoungChap x YT - Saucy Yemi Alade - Vibe Yemi Alade ft Duncan Mighty - Shake Maleek Berry - Doing U Yanique Curvy Diva & Demarco - Bunx Pon It Kwamz and Flava - Shooo (freestyle) Melvitto - Stay (ft Gabzy) Konshens - What A Vibe Atjazz + Jullian Gomes ft Bucie - Out Of My Life L3 Magazine | April, 2020 ft. Mellow Mood - Pg. 45

TOP DIGITAL SPINS - APRIL, 2020

L3’s Top 20 Independent Spins 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

Skillibeng – Brik Pon Brik Popcaan – Numbers Don’t Lie Daddy1 – Custom Jahvillani – Rubber Band Vybz Kartel – Tony Montana Shenseea – Foreplay Daddy1 – Trending King Tommy Lee – Under Vibes Stylo G – Dumpling (Remix) ft. Spice & Sean Paul Aidonia – Aircraft Squash – Scotch and Soda Skillibeng – 50 Bag Busy Signal – Real Bad Boys / Machine Christopher Martin – Big Big Koffee ft. Gunna – W Jada Kingdom – Heavy Movado – Truest Thoughts Shenseea – Limited Edition Intence – Dream Life Jada Kingdom – Long Term

*Charts are based on radio airplay in Canada / YouTube Views / Live Event Selection Fan Feedback L3 Magazine | April, 2020 ft. Mellow Mood - Pg. 47

APRIL, 2020 MOST WATCHED VIDEO’S

L3 Magazine’s Top Music Video’s 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Govana – Convo Buju Banton – Trust Shenseea – Foreplay Shenseea – Limited Edition Squash – Scotch and Soda Jahvillani – Rubber Band Intence – Leave If Yuh Waan Leave Jada Kingdom – Long Term Jah9 – Note to Self (Okay) ft. Chronixx Shenseea – Sidechick Song Blazing Video - Gold Gad – Client Convo *Based on recent YouTube views

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Mellow Mood

Jacopo & Lorenzo By: Natasha Von Castle

Two brothers, from Pordenone, Italy, happened to hear their Mother singing in the kitchen. There was something about the melody of the song that caught the attention of twins Jacopo and Lorenzo Garzia. The humming of that melody, and the singing of those lyrics connected with both boys to the point that they had to know more; who sings the song and where can they get it? Their quest for knowledge led them to our world of Reggae, and since then, they have not departed. Those boys grew up to be the super group Mellow Mood, and Mellow Mood has amassed a beautiful catalog of music, as well as a mass following of fans who travel to see them perform on major stages across Europe. Their musical wave is about to hit North America, in part ushered in by radio jocks Junior Rodigan from Boston. We had to be one of the first to introduce you to this incredible group â&#x20AC;Ś Mellow Mood!

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NVC: From the beautiful scenery in Pordenone, Italy to performing for hundreds of thousands on major stages such as Rototom, to touring with top musical acts across Europe … did you ever think your musical career would travel the way it has? JG:

I would say that personally, when we were younger – 15 or 16 – I was so sure that I was going to do all the things that I have done; I was sure I was going to travel the world with music. That was my dream, and I knew I would achieve it. Now, as I look back, and realize that this is our only job, I am very grateful.

First, we are Italian and Reggae is not our music – not even close to our culture, and the place we come from is never sunny; we are distant from Jamaica, the culture and the sound and the vibra tion, yet we found it and fell in love with it and here we are!

NVC: When were the two of you introduced to Reggae, and, when the introduction came, did the two of you look at each other and immediately know that performing Reggae is where you are supposed to be? JG:

Our Mother was in the kitchen singing the song “No Woman No Cry.” We (my twin brother and I) asked her what song she’s singing, and she told us. At that time, we had no cassette player, no vinyl, nothing. We asked our Mother to buy some Bob Marley music, and she came back with a Bob Marley compilation. Songs like “Stir it Up,” “No Woman No Cry,” Lively Up Yourself” and so much more. That was the first official time we were introduced to the music. We were 13.

Then, we realized that there is a huge festival in Italy (at that time) called Rototom Sunsplash. It is now in Spain, but at that time, it was in Italy. It’s the biggest European festival, and we went there at the age of 15 with our Father. It happened to be 45 minutes away from our house, and that is how we got introduced to Reggae music. We realized also that going to that festival, was discovering a new musical world because we saw so many more people and heard Reggae from so many great artists in addition to Bob!

NVC: You have a very close bond with Paolo Baldini. Tell us about that relationship. Have you always been so in sync musically? JG:

We are friends. We’ve known each other for 12 years. He was already into Reggae as a bass player for a band called Africa Unite. He also has his band called BR Stylers. Paolo is like a Lee ‘Scratch’ Perry. He was sitting in front of his mixing board and has worked so hard since the day we met. He brings the King Tubby sound back. He’s such a great musical personality. All of our albums are produced by Paolo and we won’t change a thing.

NVC: Your signature vibes are that of Love, feeling good, and chanting down Babylon. Your song writing is excellent and reflects the moods of the people. Do you write based on stories you hear from other people, from personal experience? Where does this come from?

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JG:

Thank you very much (he laughs). Sometimes we write about things that we’ve experienced, and sometimes we write about things that other people experience. Sometimes you have to put your self in other people’s shoes. For example, with the song “Don’t Leave,” the same poverty is the reason why some people leave. Not because you don’t go through certain things you don’t talk about it … no … we need to talk about it. The majority of people on this planet are living and going through what we’re singing about.

I believe that the only thing that makes a difference is when you talk about the topic in a positive way. You have to give people hope. It’s life, and we know that everything will change one day. We need to get together to make a difference and this cannot happen if we are negative.

We put so much effort into the albums Move and Well, Well, Well, into giving the vision that you cannot change the outside until you change the inside. We have to work on ourselves to better ourselves. Once we better ourselves, then the outside world will change. The outside will not change until the inside does. That’s the important thing in my opinion and that’s the message that we bring.

NVC: It was only a matter of time before your music spread beyond Europe, and now it’s really hitting North America. Our first introduction to you come s from “One Night.” Explain this song to us? JG:

Honestly, that song is my Twins song. I don’t know if I’m the right person to explain it because he wrote the song, but! It’s a love song of course and it was a long time since we put out a love song so we were proud and happy about the mellow romantic mood of the song. Everybody can relate to feeling love. The video was shot in Kingston by Samo-I. He is very good at what he does and he directed the video. (Watch One Night Here)

I think he chose the artists (they sing as well as act) and they did a very good job of telling the story. It was very well made!

NVC: The song “Ms. Mary” from your 2018 album Large does an excellent job of showing how a person’s treatment towards others can spiritually kill. Was that the intent of your song? JG:

Well, the song is a little different. The character doesn’t actually exist but everybody knows a person like Miss. Mary. People can kill your spirit with the way they act, and with their words, but, if you don’t react with the same weapon (the way her words are hurting people), you are winning. You write a song to her. You don’t fight back with the same weapon (she chooses negative things, we can choose positive things). You can live it (her character) as a game, and you don’t live it as a war.

NVC: By contrast, your song “Daddy” is powerful. The role of a Father is equally as important as the role of the Mother. We don’t often hear songs like this. How influential has your father been in your lives?

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JG: Well first, we have a Mother song, and our Father was feeling left out, so we wrote this song for him! We are very lucky because our parents are together. They gave us a very good education and a lot of Love. We are two, and I bet for our parents it was not easy. Most parents have one, then they have another one, but with our parents it was two at the same time, and I bet that was not easy! Now that I’m at the age that I would love to have children, I’m thinking that two is rough!

I (we) love my Father and Mother a lot. Now I really understand the good they have done for us and how hard it must have been for them.

NVC: Given the political tensions in the world right now … with what is happening with the tension in Iran … if you could choose one song from your catalog for all world leaders to play, what one song would that be? JG:

This is a very beautiful question, and it is difficult because I would suggest that they read some books and not necessarily listen to our music. They need to be in a place to feel peace and then make decisions. I think they really need love and people to love them. They need to step away from the environment they’re in. We put so much attention on our leaders and politicians that we forget that we have the power. The leaders are not many, but we the people are many.

If they make mistakes, it’s because we let them do it. All these tensions and tragedies that are happening is not because of our leaders it’s because of we. This is what I think.

NVC: Going back to your earlier point, if we change ourselves on the inside, we will see the change on the outside? JG:

I don’t think there is any other way to do it. You cannot expect something to change if you are not in that vibration. For example, you ask someone what is your dream. They reply and say I would like peace on earth, and then you go and fight with your neighbour – you offend your sister. That doesn’t make sense. How can you expect work peace if you don’t have peace within yourself.

Listen, this is the most difficult thing to do. It is not simple. To fight within yourself, if wars happen outside it’s because there are wars inside. Once you have to start working within yourself you realize this is very difficult.

NVC: You have collaborated with some musical greats of this time! Artists like Richie Spice, Jah9, Hempress Sativa, Tanya Stephens and more. Were you nervous about working with these artists and how were the collaborations overall? JG:

For the majority of these artists, we met them and liked them, built a vibe, and recorded music together. The only person we didn’t meet until years after we recorded a song together is Tanya Stephens. It feels great to collaborate with other people from other countries.

Photo Credit: Cara Robbins Photography

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Young artists are collaborating and making music together. I like what Protoje is doing with Lila Ike and Sevana etc. They create teams of work which is needed so much in this time – to push each other forward. This is what we need in Reggae especially.

NVC: You have reached a level of success that most artists dream to reach. Are there times that you are not sure what should come next or are you always musically confident in your next steps? JG:

This year we will drop a few singles, then in 2021 we’ll drop an album. We want to go back to Jamaica and make music there … to let the vibes flow. We’d like to collaborate with Jamaican artists again and see ‘wha gwaan.’ Every time we go to Jamaica, something changes, and those changes are a good thing!

NVC: The name of our Magazine is L3. Each ‘L’ has a meaning. The first L is for Life, the second is for Love and the third is for Lyrics. What general advice would you give our listeners on Life, Love and Lyrics? JG:

I’ll start with Lyrics. We really need clean lyrics in music, and we need to have clean lyrics when we speak. If we start changing our lyrics – the way we speak to each other, then it will help. As for Love, I don’t know that I’m the right person to give advice on Love. I’m a good lover! Love is not just what we experience with our partner. The first two L’s stick together. You cannot have Life without Love. We need to investigate Love … it’s an energy.

Editor’s Note: this interview was done in February, 2020 while Jacopo was in Italy. Though the interview is a few months old, it speaks to some of the world events taking place now. Change within, and we’ll see change on the outside. Blessings! Connect with Mellow Mood on IG: @mellowmoodofficial

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Lia Givenchy

Business - Rap - Music By: Nova Cashh

Please do not judge this book by its cover. Whatever you do, do not look at the stunning beauty of Lia Givenchy and think she is like all the other ‘hot girl’ chicks who are trying to be models, or even trying to get attention. No, Lia Givenchy is an astute businesswoman who knows the industry she’s in and knows how to play within it to win. Lia is a business-artist; business comes first, then the music comes after. Getting her introduction to music through her Uncle who owned a sound system, Lia made it known to family and friends from a very young age that she’s a Rapper. Yes, because she is Guyanese, Reggae and Soca are in her blood, but she is a Rapper known to add Caribbean flavor to her mix when she’s ready. Lia has come a long way. From ghostwriter to center stage, Lia’s talent is undeniable. I’m glad I can put you on to her if you didn’t know her already!

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NC:

How did you get started rapping?

LG:

I’ve always liked music since I was a young girl, but back in like the early 90s my uncle, who’s a DJ, had a sound system in Brooklyn and whenever he came back to Guyana, he always brought back the latest music. I fell in love with Hip Hop early. My influences back then and still now are Missy Elliott, Left Eye and Lil Kim.

NC:

Do you consider yourself a Guyanese artist or just an artist?

LG:

I definitely consider myself an artist who just happened to be born in Guyana.

NC:

How do you differentiate from the stereotype of being a Guyanese artist putting out music?

LG:

I think it works to my advantage because my music and my sound is more universal, so I basically can go anywhere in the world and make any kind of music because as a Guyanese, we don’t have a particular genre that we use per say but we consume everything. So that land of everything makes you different from anybody else.

NC:

Have you ever considered doing more cross over music?

LG:

I actually do have a cross over project that I’m on the verge of wrapping up right now. It’s that blend of Reggae and Hip Hop so I don’t think I want to limit myself. Sometimes you never know which record will become your break out record; because I love music, and I love Hip Hop but was born into the Reggae and Soca world, it’s easy for me to go back and forth between all three of them or even blend them together. And that once again brings out that unique sound I have so I don’t think about limiting myself. Crossing over is one of my options.

NC:

What if a Reggae song becomes your break out hit, would you continue to deejay or stray your fans back to Hip Hop?

LG: I would stray them back to Hip Hop because that is my first love. Haha! I would mastermind and capitalize on a Reggae or Soca hit if it comes, but definitely if you’re a Lia Givenchy fan from day one you would know that I’m Hip Hop all the way so I would definitely find a way to stray them back. NC:

What do you think was your big break in the game or do you think you are still trying to get there?

LG:

I haven’t had that yet … I’m still trying to get there. I’m still grinding from the ground up. I had some major opportunities that I capitalized on and some amazing situations but I don’t think I have plateaued as yet, or have gotten that break that I’m really looking for but it’s on its way.

NC:

Are you from Bartica? What made you start a label?

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LG:

Half of my family that is from Guyana is from Bartica so I pay homage to my homeland. A lot of times artists don’t understand the business aspect of this music business, so for me I always wanted to be in a good negotiating position if a record deal ever came across the table. And to do that you have to understand the business behind it, you have to own your creativity, you got to own your catalog, so the best way I figure to do that is to first create my own label and sign myself to that and basically make sure that I’m in control of everything Lia Givenchy.

NC:

How did you start a label? What tips can you give to people trying to start?

Well initially before I even stepped out and put myself out there as an artist on social media, I made sure that the business part of it was taken care of. I made sure that I understood what kind of label I wanted which was a production label which means I control all of my content. Then you make sure you register your company in whatever state you’re in, make sure your paperwork is fine on that. And then register with BDS and BMI … make sure all your registrations are looked after.

Every time you create a record, anytime you do anything with your name, you keep putting it under the same name. Me personally I made sure I had my lawyers draw up paperwork that I legitimately signed myself to my label. Everything that I do is under Bartica Records. All my business that I do is under that. Music I record, I register it, once I register it to SoundScan, BDS and all that its under Bartica Records. Music that I put out, no matter how I distribute it, is under Bartica Records. Whether I have a TuneCore or a CD Baby account it’s always Bartica Records as my distributor.

NC:

Are you interested in signing new artists or are you focused on being the sole project right now?

LG:

For right now I want to be the sole project because for me to be any good to another artists I would have to be able to show them what I was able to accomplish by myself. So right now I want to focus on just me but I actually have two other artists that I am working on, they’re not officially with Bartica but I help them out with their production and stuff like that. Eventually I do want to get to the point where I have that cash to say I can start signing my own artists.

NC:

How do you choose an artist?

LG:

They have to have a good sound, and they have to have a dope look because I do believe in being marketable. Don’t matter how skilled you are, if you’re not marketable it’s not going anywhere. But you’re going to have to want to work for me! I must not want your career more for you than you want it for yourself. It’s hard work to maintain talent every day. You can be the most talented person, but if you don’t want to put the work in, you’re not going anywhere. For me, an artist that has a look and has a sound doesn’t have to be the best, but their work ethic must mirror mine; I will definitely work with that.

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NC:

You ghostwrite for many Rappers. Can you name a few or songs?

LG:

Haha! If I could Bartica won’t exist because of them NDAs (Non-Disclosure Agreements). Most of the people I written for were guys … I really can’t give you anything more. They are major artists from Queens.

NC:

Do you rather ghostwriting than being in the forefront?

LG:

I would rather be in the forefront I’m not going to lie. The ghostwriting initially was because I didn’t understand the business of it and I just took money just to write. But being the face of it I’m better able to accomplish my goals and the things I want to do. I’m able to be an example to a lot of up and coming indie artists, a lot of females that want to get into the music business, so I think there’s a bigger platform with me being the face than staying behind the scenes.

NC:

How was it opening up for Buju? How was it performing for your home country?

LG:

It was EPIC to even be in the same stadium with Buju much less share the stage. Because I grew up listening to his music, he is legendary to me and to us. So just being there was just enough. Performing in front of 30,000 people at home was mind boggling … like mind boggling. Honestly I was nervous getting on stage but when you get on stage and you have people in front screaming for you and really, really loving you, you kind of feel like ok, this is where I’m supposed to be. So quickly the nerves faded and I got more into an excitement more than anything. But it was an epic experience and it was one of the highlights in my career thus far.

The month prior I did three shows, I did one with Spice, one with Konshens, and I did one with Alkaline. So I actually had three other big shows and they had about 15-20,000 people. So I had that practice in front of a mega crowd before the Buju show so those were the ‘warm-up!’

NC:

Your new single “Handstand” ... tell us about that song

LG:

I think because I’m always so serious and my songs are always so gritty, I wanted to do something flirty and sexy. I’m still feminine at the end of the day and “Handstand” was one of those flirty club records that I just fell in love with. Listen I like twerking too and I like having a good time so listen we are going to do this (Laughs).

NC:

Since you have a high sex appeal are you scared that’s what people will judge you by?

LG:

I think only small-minded people will think that. If you are a real Lia Givenchy fan then you would know that the first thing that I do is make sure that my bars are on point. I challenge guys to go bar for bar. Like that was the first thing I came out with; when I came out with “Givenchy Code,” all my records that I came out with were records to show my skills and my pen-manship. Eventually you go into the sexy stuff, the fun stuff that everybody wants to be in the club bumpin

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to. Unless your small minded or not even maybe scroll two pages down, then you would think oh that’s all she has but the Givenchy fans already know what I do.

NC:

Before we go, what projects are you focused on right now?

LG:

I have two projects. I have my latest song “Options” from a project I call ‘Burnt Diary.’ It’s one of those projects where I’m showing my vulnerable side. It’s a real life story, and one that both men and women can relate to when a relationship goes bad.

Getting to the end, it’s similar to R. Kelly’s Trapped in the Closet; it’s another version of that with a lot of rapping and a lot of singing. Every song was orchestrated like a single but you can tell it’s a spin-off from the last song. It’s pretty dope!

The other project is called “Avalanche.” Avalanche is one of my favorite clubs that I could not go to when I use to live back home because you know ... (she laughs). All the hot gyal dem use to dress up and go to Avalanche so “Avalanche” is the Reggae / Hip Hop EP. It’s just a reminisce of all the things I use to see when I was back home with the gyal dress up hot and ting, riding on big fancy bikes and whatnot, you know. Avalanche is a dope homage to my West Indian heritage so yeah, it’s two different sides.

Connect on IG: @LiaGivenchy

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