#APlaceLessOrdinary
WE’RE A BIT DIFFERENT FROM THE AVERAGE CHINESE FESTIVAL. A carefully curated, purpose-built wonderland.
MUSIC THAT REFLECTS THE BEST OF CHINA AND THE WORLD Electronic
Rock Jay Park (KR)
Jambinai (KR)
Drunken Tiger (KR)
World The Cribs (UK)
SEKAI NO OWARI (JP)
Edison Chen (HK)
Machinedrum (US)
Yunggie Ma
Chase & Status (UK)
Hip-hop Gerard Way (US)
A$AP Ferg (US)
Ben UFO (UK)
DJ Craze (US)
Chui Wan
OUR LINEUP GOES DEEP AND WIDE. FORENSICALLY ASSEMBLED, WITH SOMETHING FOR EVERYONE.
From pop and emo to punk and metal, from shoegaze to hip-hop and the widest selection of electronic goodness this side of Tokyo.
MUSIC IS JUST THE BEGINNING AT OUR ALL-GRASS PLAYPEN
Kids, board games and acoustic gigs
GE ds A T n IN S ig sou A M db n a ck p, ro
Po
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style , artsy fashion a nd vibes
The best festival food in China
WOOOZY DIMENSION Rap, trap and future bass
STA G ndie LEFT E , and expe rim
Alt, i
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Craft cocktails from the dark side NEAR STAGE LEFT:
THE YURT Raves and dance parties
New tech and cool gadgets
Social drinking games and activities
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OUR HUGE YET LOVINGLY INTIMATE SITE HAS ART, FOOD, SPORTS AND TONS OF DISTRACTIONS.
WE’RE CHINA’S GROOVIEST MUSIC FESTIVAL, A PERFECT, ACCESSIBLE ESCAPE FROM THE URBAN GRIND.
LOVE & PRAISE It’s been a huge pleasure to perform at Concrete & Grass. An amazing festival with great taste. 很高兴演混凝草，很有品位的音乐节。 -- 华东 Hua Dong（重塑雕像的权利 Re-TROs） 混凝草为中国的音乐节树立了规范和楷模。 A model for how festivals could, and should, be done in China.
-- Time Out
混凝草就是引入全球顶尖音乐潮流的Trendsetter。 Concrete & Grass is a trendsetter. The only festival that introduces the world’s top and best music to China. --Yuu, Milk Magazine 关于迷笛和混凝草谁是中国最好的音乐节，不同的人有不同的态度。 我只说一点：如果未来中国有一个音乐节能走进全球festival的top榜， 那一定是混凝草。 Of all the festivals in China, it’s only Concrete & Grass that will one day, undoubtedly, be on top of the whole world. --@William大王, festival audience
WE’RE THE FASTEST GROWING FESTIVAL IN CHINA From 2015 to 2016...
2x 100% year-on-year growth in attendance
Connect with over 30,000 young, attentive, diverse music fans on site
7x 600% year-on-year growth in online reach Reach over 35,000,000 people online through multiple media channels
3x 3x growth in followers and fans between 2015-2016
Be a part of the next generation of Chinese music festivals
WE’RE THE FASTEST GROWING FESTIVAL IN CHINA By 2018,
in the upper tier of large-scale outdoor events in China.
CORE DEMOGRAPHIC The C&G Fanbase is curious, forward-thinking and hungry for fresh experiences.
AGE 18-34 (55% women, 45% men) HIGH DISPOSABLE INCOME (>50% OF ATTENDEES EARN 19,000 RMB OR MORE PER MONTH) HIGHLY ENGAGED MUSIC LOVERS (>55% of ATTENDEES TRAVEL FROM OUTSIDE SHANGHAI)
THE ROAD AHEAD: 2017-18 Two extensions to the festival brand: I: Concrete & Grass Weekender 3 Mini-Festivals in Chengdu, Hangzhou and Guangzhou (Apr, May and Nov)
Reach over 5,000 young music fans (on site) and over 600,000+ (online) in other key cities
II: “Concrete & Grass Presents...” 3,000-capacity shows featuring the world’s top artists (Jul-Aug)
Have your message be part of our innovative, multichannel promotion campaigns
MINI FESTIVALS
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Be associated with some of the most eagerly anticipated live shows
Build amazing, bold activations at our incredible venue
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CONCRETE & GRASS PRESENTS…
CONCRETE & GRASS
CONCRETE & GRASS WEEKENDER
An urban takeover, a local showcase – more than just a satellite festival.
The full Concrete & Grass experience, in a fun-sized package.
We take the bands, the brands and our “vibes less ordinary” to other important Chinese cities.
Street party vibes, two stages, multiple zones – all the sponsor perks and activations, intact.
Urban arts, music, food, performances and more!
SPONSORSHIP OPPORTUNITIES We’re bold, and open to ambitious activations. • Streaming / Content • The VIP Experience • Style and Fashion • E-Sports and Games • Mini-Festivals • Food and Beverage E-payments and RFID wristbands • Special music programming • Pre-festival extensions • Experiential art and installations • Apps and digital content
Surprise us
2016 SPONSOR CASE STUDY - TOPSHOP
2016 SPONSOR CASE STUDY – GOOSE ISLAND
2016 SPONSOR CASEWHAT STUDY ELSE – CHINA IS POSSIBLE? UNICOM
SEE YOU AT THE ‘GRASS! CONTACT Archie Hamilton | ah@spli-t.com