1010 Washington Blvd. Stamford, CT 06901
www.kab.org #DoBeautifulThings
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KEEP AMERICA BEAUTIFUL
VISION
FY2018 RESULTS
A country in which everyone lives in a clean, green, and beautiful community MISSION
Inspire and educate people to take action every day to improve and beautify their community environment
2020 TARGETS
VOLUNTEERS & PARTICIPANTS ACTIVATED
6.2M
7.2M
MILES OF ROADS, SHORELINES, OPEN SPACES, AND PARKS CLEANED
85,000
100,000
TOTAL ECONOMIC BENEFIT TO COMMUNITIES SERVED
$386M 1010 Washington Blvd. Stamford, CT 06901
www.kab.org #DoBeautifulThings
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$450M
OUR MISSION
1010 Washington Blvd. Stamford, CT 06901
www.kab.org #DoBeautifulThings
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KEEP AMERICA BEAUTIFUL THE ICONIC NATIONAL NONPROFIT
FAST FACTS
Partnering with the nation’s largest community improvement organization has significant benefits:
Sponsors are prominently featured in print, web, social media and in the field for messaging and visibility Aligned support of corporate sustainability and responsibility (CSR) goals Participation in and recognition at local and national events Assistance in the development of custom internal and external environmental messaging Opportunity to use the Keep America Beautiful logo on website, CSR materials and presentations
1010 Washington Blvd. Stamford, CT 06901
www.kab.org #DoBeautifulThings
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1953 FOUNDING YEAR
$46.7M
#1
MEDIA IMPRESSIONS IN 2018
COMMUNITY IMPROVEMENT ORGANIZATION IN THE US
IN 2018 MEDIA VALUE
30.6B
MAJOR CORPORATE SPONSORS
AFFILIATE NETWORK NATIONAL NETWORK, LOCAL IMPACT
The heartbeat of our organization is the work and passion of more than 600 state and community-based Keep America Beautiful affiliates, their local leaders, and millions of volunteers who drive our movement forward every day. KAB National Headquarters delivers single point-of-contact for national implementation through centralized planning and strategy, research-based programming, best practices, shared standards, centralized reporting, and experience for execution Certified Affiliates offer local knowledge and relationships with state governments, municipalities, and public officials Local and national partnerships with recycling, beautification and environmental organizations $386 million (FY2018) in measurable economic benefits to communities served
1010 Washington Blvd. Stamford, CT 06901
www.kab.org #DoBeautifulThings
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KEY KAB STATE AND LOCAL AFFILIATES STATES WITH LOCAL AFFILIATES STATES WITH PARTICIPATING ORGANIZATIONS ONLY
BEHAVIOR CHANGE MODEL
ACADEMICALLY DEVELOPED, DECADES OF FIELD DELIVERY
The KAB Behavior Change System is an integrated approach that serves as the primary tool for the development and implementation of behavior change programs by affiliates The process includes: a Five-Step Management Process and Four Behavior Change Strategies
The System engages people at every step and results in sustainable change for the greater good 1010 Washington Blvd. Stamford, CT 06901
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HOW WE KEEP AMERICA BEAUTIFUL
TRI-SECTOR PARTNERSHIP FOR SOCIAL GOOD
OUR PARTNERS INCLUDE:
• Visionary Leaders • National Brands • Government Officials • Community Partners • NGOs • Individuals • Volunteers
Well managed tri-sector partnerships yield superior results for the greater good and exceptional return-on-investment (ROI) to achieve corporate sustainability and responsibility (CSR) goals.
1010 Washington Blvd. Stamford, CT 06901
www.kab.org #DoBeautifulThings
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ALIGNED WITH THE UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS (UNSDGs)
The UNSDGs are designed to achieve a better and more sustainable future for all. Alignment helps our partners achieve global standardization of priorities and measurement.
1.
No Poverty
10. Reduced Inequalities
2.
Zero Hunger
3.
Good Health and Well-Being
11. Sustainable Cities and Communities
4.
Quality Education
12. Responsible Consumption and Production
5.
Gender Equality
13. Climate Action
6.
Clean Water and Sanitation
14. Life Below Water
7.
Affordable and Clean Energy
15. Life on Land
8.
Decent Work and Economic Growth
16. Peace, Justice, and Strong Institutions
9.
Industry, Innovation, and Infrastructure
17. Partnerships for the Goals
* CIRCLES DENOTE ALIGNMENT WITH THE SPECIFIC GOAL
1010 Washington Blvd. Stamford, CT 06901
www.kab.org #DoBeautifulThings
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PROGRAMS AND INITIATIVES
Keep America Beautiful national programming is research-based, measurable, and designed for local implementation by our affiliates to improve community environments
• Great American Cleanup • America Recycles Day • Cigarette Litter Prevention Program
BENEFIT
Demonstrate responsible leadership in litter abatement, recycling, and/or beautification
• Recycling at Work
Positive corporate and brand messaging to a range of audiences including employees, partners, communities, and consumers.
• I Want to Be
Promotion in marketing and media at local and national levels
Data and results are reported from affiliates to HQ for centralized reporting Exceptional ROI through the engine of volunteerism – 12,159,495 hours in FY18
www.kab.org #DoBeautifulThings
Initiatives • Community Grants • Community Resilience and Restoration Fund • Employee Engagement • Public Space Recycling
IMPACT
1010 Washington Blvd. Stamford, CT 06901
Recycled
• Youth and Education
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GREAT AMERICAN CLEANUP ®
America’s largest community improvement program takes place every spring in 20,000+ locations encouraging individuals to take greater responsibility for their local environment through community service projects that engage volunteers, local businesses, and civic leaders. BENEFIT
Grassroots projects clean up litter, improve recycling, and beautify America’s communities
FAST FACTS
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YEARS OF SERVICE (2019)
9.3M
60M
200K
POUNDS OF LITTER AND RECYCLING COLLECTED (2018)
VOLUNTEER HOURS (FY2018)
TRAFFIC ACCIDENTS CAUSED BY ROAD DEBRIS ANNUALLY
CORPORATE SPONSORS
IMPACT
189K acres of parks, playgrounds, trails and public lands cleaned
DID YOU KNOW?
25M pounds of litter and debris collected 1.8M pounds of beverage containers recycled
Studies correlate clean, green, and beautiful spaces with improved mental and physical health, reduced crime, and stronger communities.
35M total pounds of recyclables collected
#CleanYourBlock
1010 Washington Blvd. Stamford, CT 06901
www.kab.org #DoBeautifulThings
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AMERICA RECYCLES DAY ®
Every fall, Keep America Beautiful and its network of affiliates and partners connect local communities to our national movement by engaging millions of people to make recycling part of their everyday behavior - helping to build a circular economy.
FAST FACTS
30
DAYS FOR AN ALUMINUM CAN TO GO FROM RECYCING BACK TO SHELF
34.7%
AMERICA’S CURRENT RECYCLING RATE (EPA, 2015)
2018 – 2019 SPONSORS
BENEFIT
Participation in National Recycling Forums bring together industry, public sector, and consumers to improve recycling in America Messaging, education, and behavior change drives the importance of recycling to help motivate occasional and non-recyclers to recycle everyday IMPACT
Thousands of communities participate by promoting environmental citizenship and acting to improve recycling in America, over 12,000 individuals pledge to recycle Over 1.5M pounds of recyclables collected in FY18 1010 Washington Blvd. Stamford, CT 06901
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DID YOU KNOW? America Recycles Day, a Keep America Beautiful national initiative, is the only nationally-recognized day dedicated to promoting and celebrating recycling in the United States. #BeRecycled
CIGARETTE LITTER PREVENTION PROGRAM ®
FAST FACTS
Now in its 17th year, the nation's largest program aimed at reducing cigarette litter has been implemented in more than 1,700 U.S. communities.
#1
38%
50%
95%
CIGARETTE BUTTS ARE THE MOST LITTERED ITEM
REDUCTION OF CIGARETTE LITTER WHERE CLPP IS EMPLOYED
OF US ROADWAY LITTER IS FROM TOBACCO PRODUCTS
OF CIGARETTES FILTERS ARE PLASTIC AND DEGRADE SLOWLY
CORPORATE SPONSORS
BENEFIT
Cleaner places, communities and public spaces improve conditions for all Help to educate the public to ensure a cleaner tomorrow IMPACT
Provide people with easily accessible information and educational tools, as well as funding for ash receptacles and the distribution of pocket or portable ashtrays Grants awarded to affiliates, local governments, business improvement districts, parks, recreation areas, and other organizations dedicated to eradicating cigarette litter and beautifying their communities. 1010 Washington Blvd. Stamford, CT 06901
www.kab.org #DoBeautifulThings
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DID YOU KNOW? Many smokers don’t consider flicking their cigarette butts as contributing to the litter issue. Most filters are not biodegradable and end up polluting our streams, rivers, and oceans.
NATIONAL CONFERENCE JOIN KAB AND OUR AFFILIATES
FAST FACTS
The Keep America Beautiful National Conference is the premier annual educational training and networking forum for our National Affiliate Network. BENEFIT
Opportunities for event sponsorship, educational support and exhibitor space enables over 3.4M volunteers and participants to provide $236M in measurable benefits to communities across the US through our 600+ Affiliate Network IMPACT
Improve affiliate capacity through: Peer-to-peer networking Professional development Trends and global resources to end litter, improve recycling, and beautify communities 1010 Washington Blvd. Stamford, CT 06901
www.kab.org #DoBeautifulThings
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400+ ATTENDEES FROM ACROSS THE COUNTRY
#1
OPPORTUNITY TO ENGAGE THE NETWORK OF AFFILIATES
2020 NATIONAL CONFERENCE Memphis, Tennessee! Contact us for details.
COMMUNITY RESTORATION AND RESILIENCY FUND
Helping communities since hurricanes Harvey, Irma, and Maria rebuild, restore, and enhance their vital public spaces; returning them to the cherished community resources that connect people, strengthen communities, and prepare for a more resilient future. BENEFITS
Sponsors are recognized for lasting improvement to communities devastated in the wake of natural disasters Training for resilience – Post-cleanup, native species resistant to disaster are planted in restored areas for future resiliency IMPACT
Support long-term success after first responders leave by providing aid, technical support, in-kind donations and more for communities to rebuild public spaces like parks, greenways, community gateways, main street/downtown areas, and public open space restoration post-disaster 1010 Washington Blvd. Stamford, CT 06901
www.kab.org #DoBeautifulThings
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FAST FACTS
13
GRANTS DISTRIBUTED SINCE 2017
$156K
DISTRIBUTED TO DATE
CORPORATE SPONSORS
DID YOU KNOW? Parks, playgrounds, gardens and town greens are critical to a community’s health and well being. These spaces are where the community gathers to meet, share stories, and plan their neighborhood restoration in times of need.
YOUTH & EDUCATION
Education and behavior change are the cornerstones of Keep America Beautiful. We strive to educate and empower generations of community and environmental stewards with real-world experiences
FAST FACTS
1.75M
$1,000
413
2,600
YOUTH REACHED ANNUALLY
AFFILIATES USING “WASTE IN PLACE” CURRICILUM
AWARDED TO EACH YOUTH ADVISORY COUNCIL MEMBER
STUDENTS TAUGHT KAB CURRICULUM BY AMERICORPS VOLUNTEERS IN MISSISSIPPI (2018)
BENEFIT
DID YOU KNOW?
Help educate and inform the next generation of environmental and community stewards
Our data indicates that 18- to 24-year-olds are the LEAST likely to recycle.
Pre-K through 12th grade, integration into STEM curricula, locally adaptable to individual communities and correlated to National Standards IMPACT
Fundamentals of litter prevention include teaching preservation of our natural resources; responsible solid waste management; and how to reduce, reuse, and recycle to preserve our natural resources.
1010 Washington Blvd. Stamford, CT 06901
www.kab.org #DoBeautifulThings
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ROOTED IN RESEARCH “LITTER IN AMERICA” STUDY UPDATE
In 2009, the “Litter In America” study became the preeminent body of research on the quantity, environmental impact, and removal costs of improper waste disposal in public spaces. BENEFIT
50 Years 51B SINCE THE INAUGURAL NATIONAL STUDY OF ROADSIDE LITTER
PIECES OF LITTER LAND ON ROADWAYS EACH YEAR
DID YOU KNOW?
Underwriting credit for the most cited litter and waste study in America Key partner recognition in support of this important research at this critical time in our nation’s history IMPACT
Identify areas of concern, shed light on where we have made improvements, where challenges still exist, and how we should partner with public, private, and social sector resources to help keep America clean, green and beautiful
1010 Washington Blvd. Stamford, CT 06901
FAST FACTS
www.kab.org #DoBeautifulThings
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Like many social problems, human behavior drives the improper disposal of waste. Given the economic, environmental, social, and aesthetic problems from improperly disposed items, numerous behavioral interventions have been developed, implemented and evaluated.
EMPLOYEE ENGAGEMENT CORPORATE CITIZENSHIP
FAST FACTS
Powered by people, Keep America Beautiful works with some of the world’s leading companies to give purpose and meaning to corporate volunteerism. BENEFIT
OF PEOPLE PREFER TO WORK FOR A SOCIALLY RESPONSIBLE COMPANY
CORPORATE PARTNERS
Opportunity for responsible organizations to actively help strengthen the quality of life in the communities where employees live, work and play. IMPACT
With affiliates across the country, KAB can support employee activities across America to galvanize around a shared goal – building morale through: • Community cleanups
• Curated activities
• Public gardens
• On-site waste and recycling assessments
• Blight removal
• Behavior change for workplace waste improvement
1010 Washington Blvd. Stamford, CT 06901
79%
www.kab.org #DoBeautifulThings
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92%
OF HR EXECUTIVES AGREE THAT NONPROFIT ENGAGEMENT IMPROVES LEADERSHIP SKILLS
INTERNATIONAL EXPANSION MARINE DEBRIS
Through an emerging global network, partner organizations can share ideas, innovations, best practices, and our behavior change model across borders to adapt behavior change concepts in their own countries.
FAST FACTS
80%
OF MARINE DEBRIS COMES FROM LAND
80%
OF THE MOST POLLUTED RIVERS ARE IN ASIA
BENEFIT
Ground floor opportunity to stem the tide of plastics coming from land and entering our planet’s waterways through tri-sector partnerships Sponsor the development of culturally appropriate programs and empower local organizations to identify and implement the right solutions for their communities IMPACT
Stopping the flow of refuse into our oceans starts in each and every community. We are all connected by our waterways
DID YOU KNOW?
Our partner organizations have decades of experience ending litter and improving waste management systems
Much of the world's mismanaged plastic waste ends up fouling global waters.
1010 Washington Blvd. Stamford, CT 06901
www.kab.org #DoBeautifulThings
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JOIN THE MOVEMENT WAYS TO PARTNER
CORPORATE PARTNERSHIPS
Partnership investments range from $25,000 to over $1 million, and we work closely with more than three dozen corporation investing $100,000+ annually and we find these to be most meaningful level of scale, participation and outcomes.
MISSION SUPPORT
Dollars invested directly in Keep America Beautiful allow us to invest in our capacity and capability through technology, training, skills development, and additional resources to execute on programs in a stronger position to lead change.
IN-KIND SUPPORT
Donation of products or services makes a tremendous difference to our work. From airfare to technology/computers to goods (e.g., water, garbage bags or automobiles) to knowledge-based insights, you can help provide vital budget-relieving support that enables us to continue our work and support our affiliates.
PUBLIC SERVICE ANNOUNCEMENT UNDERWRITING
The history of Keep America Beautiful is rooted in iconic PSAs – including the most recognized PSA of all time, the “Crying Indian.” We continue to use the great value of donated media to blanket America with high impact social good creative.
WORK PLACE GIVING
An easy and effective way for employees to make tax-deductible donations to the nation’s iconic community improvement organization that inspires and educates people to take action every day to improve and beautify their community environment.
CAUSE-RELATED MARKETING
Short-term cause-related programs change behavior through making smarter sustainability choices, while offering companies integratedmarketing campaigns that enable corporations to leverage our vision that everyone has the right to live in clean, green, and beautiful places. Partnership supports corporate cause-related initiatives, while behavior change increases public awareness and funding for KAB.
1010 Washington Blvd. Stamford, CT 06901
www.kab.org #DoBeautifulThings
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CURRENT MAJOR SPONSORS
1010 Washington Blvd. Stamford, CT 06901
www.kab.org #DoBeautifulThings
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THANK YOU!
Bali Lambie-Boyer
Sr Director of Development and Strategic Initiatives blambie@kab.org 203.659.3038
FOLLOW US AND #DOBEAUTIFULTHINGS
1010 Washington Blvd. Stamford, CT 06901
www.kab.org #DoBeautifulThings
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