-2018-
JOYILOTAI DESIGN PORTFOLIO
GRAPHIC I PRODUCT I INTERIOR I ARCHITECTURE
ABOUT ME Logo redesign
JOY ILO TAI ""I WAS RAISED IN 5 DIFFERENT COUNTRIES, EXPOSED TO DIVERSITY IN CULTURE, DESIGN AND HUMAN NATURE. MY BACKGROUND Emphasis rISEEmphasis on new on new INFLUENCES MY CREATIVE PROCESS, GIVING THE OUTCOME MORE COLOUR, MORE products/updates CONSIDERATION AND PERSPECTIVE. ""
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""EVERY CULTURE HAS ITS OWN WAY OF MARKETING, DESIGNING AND BRANDING. SOME REQUIRE MORE STORIES THAN OTHERS, SOME REQUIRE MORE SUBTLE FORM ALTERATIONS. I TRY TO STAY ALERT WITH WORLDWIDE TRENDS AND PROVIDE A SOLUTION THAT BEST FITS THE CULTURE AND CLIENT""
Press releases on company revamp
RESUME
EDUCATION
HIGHLIGHTS
CRAWFORD PRIMARY SCHOOL/ SOUTH AFRICA OVERSEAS FAMILY SCHOOL/ SINGAPORE UNITED WORLD COLLEGE / SINGAPORE INTERNATIONAL BILINGUAL SCHOOL OF HSINCHU / TAIWAN NANYANG ACADEMY OF FINE ARTS / SINGAPORE EMILY CARR UNIVERSITY OF ART AND DESIGN/ CANADA
FAMILIAR WITH WESTERN AND ASIAN DESIGN MARKET DIVERSE IN PROJECT TYPE FAST CONCEPTUALIZATION AND CAD (RHINO) FAST DELEGATION AND EFFECTIVE COMMUNICATION TIME MANAGEMENT FAST CONSTRUCTIVE CRITCISM HANDLES EQ SITUATIONS IN TEAM
RELATED WORK EXPERIENCE 2010 DESPATCH INDUSTRIES / PACKAGING DESIGNER/ TAIWAN 2011 JVR (JAY CHOU) ENTERTAINMENT GROUP/ TV SHOW SET STAGE DESIGNER/ TAIWAN 2012 -13 WHIPSAW/ INDUSTRIAL DESIGNER/ SAN FRANCISCO 2013- 18 DEM GLOBAL.INC/ INDUSTRIAL DESIGNER- CREATIVE DIRECTOR- BRAND STRATEGIST/ TAIWAN
RELATED EXPERIENCE 2010 DESIGN TUTOR 2010-12 EMILY CARR ASSOCIATION/ SECRETARY 2012- P TDCBA TAIWAN DESIGN COMMUNITY OF THE BAY AREA/ FOUNDER 2017-P BREAD OF LIFE INTERNATIONAL/ CO CREATIVE DIRECTOR AIRBNB INTERIOR DECORIST
SKILLS LANGUAGE ENGLISH MANDARINE FRENCH OFFICE WORD EXCEL POWERPOINT
DESIGN RESEARCH SKETCH (IDEATE) RHINO PROE KEYSHOT LUMION ADOBE
ART CALLIGRAPHY PAINTING PRINTMAKING CERAMICS
AWARDS & PUBLICITY 2016 GQ MAGAZINE/ AIMA SCOOTER 2015 RED DOT AWARD/ COMMUNICATION 2015 GOOD DESIGN AUSTRALIA/ CONSUMER ELECTRONICS 2015 iF/ AUDIO & VIDEO 2014 IDEA /BRONZE 2014 GOOD DESIGN/ ELECTRONICS 2014 IDA /SILVER/ PHONE AND TECHNOLOGY 2014 GMARK/ OFFICE SUPPLIES AND EQUIPMENT 2013 CES VEGAS SHOW/ TPLINK PROJECT 2012 VANCITY BUZZ / EVELIA PROJECT 2012 GEORGIA STRAIGHT NEWSPAPER/ EVELIA PROJECT 2010 MCGILL POSTER DESIGN COMPETITION/ 1ST PLACE 2008 NAFA PAINTING/ SELECTED 2006 JAPANESE CALLIGRAPHY COMPETITION/ 1ST PLACE 2002 PRINCIPLE ART AWARD 2001 TAIPEI YOUNG ART COMPETITION/ 1ST PLACE
REFERENCE
LEEDER WEI ( leeder0517@hotmail.com) DEM KYLE BUZZARD (kyle@whipsaw.com) WHIPSAW EUGENIA BERTULIS (eugenia@bertulis.com) EMILY CARR
I LOVE WALKING BARE FOOT ON GRASS / PAINTING ABSTRACT/ COMPOSE MUSIC/ SPORTS/ FOOD
CLIENT & COLLABORATION
TABLE OF CONTENT GRAPHIC DESIGN PRODUCT DESIGN
INTERIOR & STAGE DESIGN
ARCHITECTURE
HAPPY HAIR UMBRELLA
BRIEF TO DESIGN GRAPHICS FOR HAPPY HAIR SALON'S 40TH ANNIVERSARY. .
CONCEPT THE SYMBOL FOR HAPPY HAIR IS WATERMELON. USING WATERMELON JUICE AS THE MAIN ELEMENT , SYMBOLIZING THE SALONS SERVICES FLOWS HAPPILY INTO THE CUSTOMERS LIVES..
YUNIFANG MASKS
BRIEF TO DESIGN PACKAGING FOR YUNIFANGS. FACEMASKS AND MUDMASK
CONCEPT USING THE NATURAL INGREDIENTS THE BRAND USES FOR THEIR PRODUCT AND REEMPHASIZE THE DETAILS ON THE PACKAGING, TO ENSURE THE CUSTOMERS THE NATURAL ELEMENTS INSIDE THE PRODUCT THEY RECEIVE.Â
HIGHFIVE CONFERENCE CAMERA
BRIEF DESIGN A CONFERENCE CAMERA FOR OFFICE MEETINGS
CONCEPT "WHAT IF IT LOOKS LIKE IT COULD FLY AND HAD WINGS?" USING THIS THOUGHT AND ITERATED WITH DIFFERENT USER SCENARIOS IN MIND
TP-LINK ROUTER
BRIEF TO DESIGN A VERTICALÂ ROUTER THAT IS AESTHETICALLY PLEASING FOR THE HOME
CONCEPT THE FORM WAS INSPIRED BY THE TWIN TOWERS FROM THE LORD OF THE RINGS AND THE PRODUCT WAS SELECTED TO EXHIBIT IN THE CONSUMER ELECTRONIC SHOW
CONE SPEAKER
BRIEF TO DESIGN A SPEAKER THAT IS SUITABLE FOR THE HOME
CONCEPT TO DESIGN THE MOVEMENT OF MUSIC INTO A SUBTLE FORM MOVEMENTS DESIGNED INTO THE MESH AND THE TOP PART
LIVESCRIBE SMART PEN
BRIEF TO DESIGN A SMART PEN
CONCEPT LIVESCRIBE WIRELESS SMART PEN SYNCS YOUR HANDWRITTEN NOTES INSTANTLY TO YOUR IPAD AND IPHONE. THE FORM WAS TO KEEP THE ORIGINAL TOUVH OF A GENTLEMANS FELT PEN.
NIKE FUEL BAND
BRIEF TO DESIGN SMART SPORT FUEL BAND WHICH SYNCS WITH THE USERS ACTIVE LIFE
CONCEPT DID NOT PARTICIPATE IN THE FRONT END CONCEPTUALIZATION BUT TOOK PART IN THE END PART WITH THE CMF.
HOSPITAL FURNITURE
BRIEF TO DESIGN A FURNITURE FOR THE HOSPITAL ROOM
CONCEPT HOSPITAL REQUIRES FURNITURE TO BE MOVED FREQUENTLY, HENCE USING PLYWOOD, WE DESIGNED A PAIR THATS EASY TO ASSEMBLE INTO DIFFERENT FORMS AND COMFORTABLE TO LAY IN. THE COLOUR ORANGE IS TO CONVEY WARMTH
WALL & SHOE RACK
BRIEF TO DESIGN A MODULE WITH WOOD BENDING PROCESS
CONCEPT CREATED A SUBTLE FORM THAT CAN BE USED AS A WALL RACK OR SHOE RACK THE SHOE RACK CAN BE ASSEMBLED INTO A BIGGER SHOW RACK USING 3D PRINTED JOINTS
BIRTHING STOOL
BRIEF TO DESIGN A TOOL THAT HELPS EMPOWER WOMEN DURING THE PROCESS OF DELIVERING LIFE
CONCEPT CREATING A BRAND , A SYSTEM AND BIRTHING EQUIPMENTS THAT HELPS ELEVIATE THE PAIN OF LABOUR. AFTER EVELIA WAS FEATURED IN GEORGIA STRAIGHT NEWSPAPER, IT WASÂ ORDERED BY A MATERNITY CENTER IN VANCOUVER (BEBO MIA)
DONGTINGÂ ZINC WATER
BRIEF TO DESIGN A ZINC WATER BOTTLE THAT CAPTURES THE ESSENCE OF THE ZINC ELEMENTS. (ZINC ASSISTS BRAIN GROWTH)
CONCEPT CREATING A BRAND , A SYSTEM AND BIRTHING EQUIPMENTS THAT HELPS ELEVIATE THE PAIN OF LABOUR. AFTER EVELIA WAS FEATURED IN GEORGIA STRAIGHT NEWSPAPER, IT WASÂ ORDERED BY A MATERNITY CENTER IN VANCOUVER (BEBO MIA)
EMBRACE CUP
BRIEF TO DESIGN A CUP USING THE METHO OF SLIP CASTINGÂ
CONCEPT A PERSONALIZED CUP THAT EMBRACES THE WARMTH OF THE DRINK AND THE EXPERIENCE OF DRINKING THE DRINK
JIYAN DESSERT BOWL
BRIEF TO DESIGN A DETAILED CHINESE DESSERTS (SWALLOW NEST) BOWL.
CONCEPT USING THE CONCEPT OF KALEIDOSCOPE DEPICTING THE COLOUR SWALLOWS NEST ADDS TO ONES LIFE MENTALLY AND PHYSICALLY. THE TRIANGULAR FORM REPRESENTS THE WEAVING ASPECT OF A BIRDS NEST.
GUCCI GLASSES CHAIN
BRIEF TO DESIGN A METROSEX GLASSES CHAIN FOR GUCCI
CONCEPT USING GUCCIS CURRENT BAMBOO THEME TO CONCEPTULIZE AND DESIGN INTO THE GLASSES CHAIN SUBTLELY.
DAYIN HOURGLASS PERFUME CHAIN
BRIEF TO DESIGN A PORTABLE PERFUME
CONCEPT TO WEAR TIME (HOUR GLASS) IN A CLASSY WAY, SYMBOLIZING THAT TIME IS PRECIOUS SO MEVER TOP BLOOMING (SCENT ) AS A WOMAN.
AIMA SKELETON ELECTRIC SCOOTER
BRIEF TO DESIGN A MINI SIZED SKELETON ELECTRIC SCOOTER THAT'S VERSATILE AND MODERN. TAGETTING A YOUNGER CROWD
CONCEPT INSPIRED BY DESTJIL, BLACK FRAMES AND SOLID COLOURS, THIS SCOOTER ENHANCES THE MODERN LOOK AS WELL AS VERSATILITY. IT COMES WITH ONE BASKET, TWO SIDE BAGS AND TWO COMPARTMENTS
700 BIKE MINI FOLDABLE BIKE
BRIEF DESIGN A FOLDABLE THREE WHEEL MINI BIKE FOR CHILDREN. IT MUST BE LIGHT IN MATERIAL AND PORTABLE ERGONOMICALLY. AFTER THE DESIGN WAS SOLD, WE ADVISED THE CLIENT THAT THE OUTCOME WAS BETTER OFF WITH TWO WHEELS ANDÂ FOR YOUNG ADULTS INSTEAD, HENCE THE CLIENT USED THE DESIGN AS INSPIRATION AND CREATED A MINI BIKE FOR YOUNG ADULTS..
CONCEPT INSPIRED BY RUNNING TRACK, THE MAIN SKELETON IS A PORTRAYAL OF A TRACK, MOTIVATING BIKERS TO HAVE A COMPETETIVE SPIRIT.
RIOÂ SPORTS DUFFLE BAG
BRIEF TO DESIGN A SPORTY DUFFLE BAG FOR BLURR
CONCEPT BLURR
DAYIN STATIONARY SET
BRIEF TO DESIGN A SET OF STATIONARY FOR A TVÂ SHOW AS THEIR SIDE PRODUCTS
CONCEPT THE TV SET IS FOCUSSED ON A COMPLICATED LOVE RELATIONSHIP BETWEEN fFAMILY AND LOVERS. THE DESIGN WAS INSPIRED BY THE CONCEPT OF LOVE, EACH PRODUCT PORTRAYS LOVE DIFFERENTLY.
KDX GLASSES POP UP SHOP
BRIEF TO DESIGN A POP UP STORE IN THE MALL FOR KDX GLASSES BRAND
CONCEPT USING BRASS, WOOD AND GLASS AS THE MAIN ELEMENTS TO DESIGN AN ELEGANT SPACE FOR KDX'S SUB BRAND FACETITUDE.Â
AIMAÂ SCOOTER EXHIBITION
BRIEF TO DESIGN A ELECTRIC SCOOTER POP -UP EXHIBITION
CONCEPT USING THE CONCEPT OF A FESTIVE CARNIVAL TO PORTRAY THAT AIMA IS FOR EVERYONE.
CHINA TRUSTÂ ART INSTALLATION
BRIEF TO DESIGN THE SENSOR CASES AND THE REFRACTIVE MIRRORS AGAINST THE INSTALLATIONS
CONCEPT THE INSTALLATION IS A PIECE OF MOVING ART THAT IS TIED WITH THE STATISTICS OFÂ THE BANK. THE REFRACTIVE MIRROR WAS INSPIRED BY THE OCEAN AND WATER. THE FIVE SENSOR CASES WERE INSPIRED BY THE FIVE ELEMENTS OF LIFE.
LONGRUN TEA STORE DESIGN
BRIEF TO DESIGN THE STORE FRONT
CONCEPT THE INSTALLATION IS A PIECE OF MOVING ART THAT IS TIED WITH THE STATISTICS OF THE BANK. THE REFRACTIVE MIRROR WAS INSPIRED BY THE OCEAN AND WATER. THE FIVE SENSOR CASES WERE INSPIRED BY THE FIVE ELEMENTS OF LIFE.
SHINKONG MOVIE THEATREÂ
BRIEF TO DESIGN A MOVIE THEATRE INTERIOR FOR SHINKONG MALL
CONCEPT THE CONCEPT WAS FOCUSSED ON TRANSFORMING A THEATRE INTO A THEATRE THAT DOESN'T LOOK LIKE A NORMAL THEATRE. USING POP COLOURS AND GIGANTIC LIGHTING, CREATING A MORE CASUAL VIBE FOR THE PLACE.
JSLEE CONCERT STAGE DESIGN
BRIEF TO DESIGN THE STAGE FOR JSLEE CONCERT
CONCEPT THE THEME OF THE CONCERT WAS CALLED FALL IN LOVE. SINCE THE CONCERT WAS HOSTED IN THE FALL, THE DESIGN CONCEPT WAS ITERATED WITH FALL COLOURS, AS WELL AS A COZY YET DREAMY LIVING ROOM
 TV SHOW SET STAGE DESIGN
BRIEF TO DESIGN TWO SETS FOR THE TV SHOW
CONCEPT THE TWO TASKS I HAD TO ASSIST IN WERE THE PANDA MANS HOMEÂ AND THE SHERIFFS OFFICE. PANDA MAN'S HOME IS TO BE SOPHISTICATED, LUXURIOUS WITH A TOUCH OF LONESOME THAT PORTRAYS HIS PERSONALITY. SHERIFF'S OFFICE IS REQUIRED TO RESEMBLE AN OFFICE FROM THE 80S.
HOME INTERIOR DECOR
BRIEF TO DECOR VARIOUS HOMESÂ
NJÂ SHELF
BRIEF TO DESIGN A SHELF FOR MAGAZINES FOR THE CLIENT'S ANNIVERSARY
CONCEPT COMBINING THE LETTER N FROM NATHAN AND J FROM JOYÂ
DEMPLAY X GRANDMAS BEARÂ INTERACTIVE EXHIBITION
BRIEF TO DESIGN AN INTERACTIVE EXHIBITION FOR CHILDREN , CROSSING TWO BRANDS DEMPLAY AND GRANDMAS BEAR, PROMOTING BOTH OF THE BRANDS IDENTITY IN CHINA
CONCEPT
USING A FOREST AS A PLAYGROUND FOR BOTH BEARS FROM BOTH BRANDS, CREATING A FESTIVE PARTY IN THE FOREST FOR CHILDREN TO ENJOY A SURREAL EXPERIENCE
GRCBÂ INTERACTIVE INSTALLATION
BRIEF TO CREATE AN ART INSTALLATION FOR THE BANK OF GRCB
CONCEPT COMBINING THE BANK'S BRAND IDENTITY AND DATA AS WELL AS THE WEATHER DATA OF THE CITY, CREATING A FOREVER MOVING ART THAT REPRESENTS AND DEFINES ALL
SKETCHES
WINDOW DISPLAY KENCHEN. SF
BRIEF TO DESIGN THE WINDOW DISPLAY AND THE PRODUCT DISTRIBUTION
CONCEPT USING KENCHENS BRAND VISUAL TO CREATE A PATTERN MIXED WITH THE PATTERNS OF THE PAPERS. ALSO ASISTED IN THE FASHION SHOW IN SF
POPUP SHOP DISNEY
BRIEF TO DESIGN A POP UP SHOP IN XINGKONG MOVIE THEATRE FOR DISNEY
CONCEPT USING ADJUSTABLE MODULES TO CREATE DISPLAY OPPORTUNITIES.