MARKETING ADVERTISING COPYWRITING PUBLIC RELATIONS MEDIA MANAGEMENT CORPORATE ID & BRANDING STAKEHOLDER MANAGEMENT COMMUNITY RELATIONS DESIGN & PRODUCTION EVENT MANAGEMENT
JOANNE FOTAKIS
what i do
23 years in media, communications and sales
contents page realestate marketing &sales 3 project marketing 16 home improvement industry 18
directmailmarketingcam Hollywood Campaign BRIEF:
Direct mail campaign of letters, emails and postcards based on 1960’s Hollywood stars.
TARGET:
Database, property owners.
MATERIALS:
Letters for direct mail marketing to database. HTML emails to database. Postcards for letterbox drops.
paigns 2004 Olympic Campaign BRIEF:
Direct mail marketing campaign with Olympic theme, based on achieving quick sales, record prices.
TARGET:
Northbridge & East Perth property owners.
MATERIALS: Letters for direct mail marketing to database. HTML emails to select property owners. A5 Postcards for letterbox drops.
letterboxdropcampaigns Pooch Campaign BRIEF :
Campaign of A5 full-colour postcards for letterbox drops, based on dressed up dogs.
TARGET: Database, prospective sellers.
just listed/ sold, invitati Corporate Blue Series BRIEF :
Complete sales kit including:
DL and A5 sized full-colour postcards ‘Just Listed’ and ‘Just Sold’ for letterbox drops and mail, DL size brochure Invitation to a Home Open’ for letterbox drops to neighbours A4 sized 2-sided full-colour ‘For Sale’ brochures for handouts at Home Opens
ons, for sale brochures
agent promotion Self-Promotion Campaign BRIEF: A series of full-colour DL sized cards and flyers for use as letterbox drops. Low cost marketing strategy, capable of having specific property details overprinted using office computer.
publicity PR Campaigns Media releases to press, radio and TV, distribution through web press.
signage Signage BRIEF: - Billboard signage, template formats for portrait and landscape signs, small signs for balconies
sales resources Pre-listing Kit BRIEF: A bounded presentation sent to prospective sellers within 24 hours of listing appointment being made. Series of A4 sized full-colour inserts that can be updated and added to suit the specific property or development.
resources for sellers Home Enhancement Guide BRIEF: A4 full-colour resource sent to Sellers immediately post listing with ‘Thankyou Letter’. Printed and electronic copy. .
Moving Kit BRIEF: A4 full-colour resource sent to Sellers with ‘Sales Congratulations Letter’. Printed and electronic copy. Printed and digital moving cards supplied. .
submissions & plans
project marketing cam Sovereign Place, East Perth CLIENT:
TRG Properties, Perth
BRIEF:
Signage, brochures, ‘Just Listed” A5 sized cards for letter box drops and DL sized cards for insert into local press, e-brochures, press advertising – lineage and display, media releases and publicity
paigns
home improvement CLIENTS: Nu-Style Awnings and Nu-Style Home Improvements BRIEF:
Website design and development and SEO, sales handout flyers
industry CLIENTS: Awnings Wholesale Australia BRIEF:
Full-colour A4 sales handouts, A5 cards for letter box drops