MAGIC. for lifestyle personality experts + their brands. actors, artists, athletes, authors, chefs, designers, directors, djs, doctors, entrepreneurs, event maestros, gurus, healers, hoteliers, photographers, performers, perfumers, socialites, singers, stylists ‌ even sexologists.
“with a belief in yourself, you already own the world’s most precious + valued treasure. ready to share it?”
I am Jade. my LOVE is to uncover the gold in people. to coax out + share all the passion of creative personality-driven brands. I am a brand healer. a stylist. a vision realizer. a transformer. a cheerleader. a confidence builder. you will LOVE the MAGIC we make. TOGETHER. when we communicate your
+++ value
to the market.
ultimately, every brand is a personality-based brand. we all want to do business with friends. we take our 30 years of BIG BRAND MAGIC for these notable brands:
and share it to amp up personality-driven brands! YOU!
what we do. we indulge + nourish lifestyle personality-based brands. we make MAGIC. personality: our creative lifestyle clients have ranged
from media moguls to famous chefs to olympic athletes to park avenue socialites and to vh1 show producers.
lifestyle: our brand clients range from design magazines to design within reach’s first book to 5-star resorts and to bespoke wellness brands for luxury hotels.
we are vitally connected to opportunity.
from art basel to parties at louis vuitton to a panel of top corporate luxury and wellness business leaders at new york city’s most exclusive membership club to the best organic farmer…we know where the tastemakers are and what they are reading, viewing and talking about.
our team conceptualizes and creates desire.
we are a committed team of networked creatives, aware of the changing landscape of business, supporting entrepreneurial enterprise and guiding clients artfully in the direction of their business and lifestyle vision.
we create fertile ground for our clients.
our connection landscape spans from influential consumers to mainstream media to influential blogs to decision-making vip’s at brands, agencies, production companies, directors, celebrities, tv networks, home shopping networks, film producers and investors.
we match talent with major brands for expansion MAGIC.
our style MAGIC range is vast. inspired by the talent.
and next, our
epic client stories. including dramatic
BEFORE. + AFTER’s.
+ events. places. campaigns. product development. bio. testimonials.
the pamela morgan story. we turn on the glam + revive a lifestyle brand for a party hostess.
BEFORE.
AFTER.
the pamela morgan story. we turn on the glam + revive a lifestyle brand for a party hostess.
the pamela morgan story. we turn on the glam + revive a lifestyle brand for a party hostess.
the pamela morgan story. we turn on the glam + revive a lifestyle brand for a party hostess. .
challenge: we were referred to pamela morgan to help her create a new vision and platform for her culinary and entertainment brand. her last book came out in the 90’s and while she received accolades back then, and she began doing youtube videos, her confidence and her brand really needed a refresh. solutions: we utilized our brand discovery method resulting in all new images (see previous slide) and new evocative language to describe pamela’s unique market positioning, from the tag line to logo, styling, new video and photography and website. results: pamela beams with confidence now in front of the cameras and has new platforms for her expansion of brand offerings.
the dr. pedre story. 10 years with america’s gut doctor! we turn a media-shy doc into a well-known expert, wellness author + influencer.
BEFORE. AFTER.
the dr. pedre story. 10 years with america’s gut doctor! we turn a media-shy doc into a well-known expert, wellness author + influencer.
the dr. pedre story. 10 years with america’s gut doctor! we turn a media-shy doc into a well-known expert, wellness author + influencer. challenge: we did a complete transformation of dr. pedre’s “new age” image with a rebranding to reflect his “integrative” and “conversational” approach to medicine. solutions: we have directed the look and feel of dr. pedre’s logos, brand voice, photo shoots, and designed two websites for him. media training and coaching have raised his confidence. together all which have refined the presentation of his message. results: he is a globally recognized + confident presenter. we have placed him in print and on tv, speaking engagements, and direct his social media platform and media placements.
“I’ve trusted the creative aspects of my brand with Jade Dressler for over 10 years now. Her teams have grown my content and social media. We are now on our second site development, with very robust content and e-commerce. A pro. I trust her wholeheartedly with my brand.” Dr. Vincent Pedre, integrative physician and author
the dr. renee story. we turn a shy“mom psychologist” into a confident mental health expert on national tv.
BEFORE. AFTER.
the dr. renee story. “mom psychologist” into a national tv medical expert. challenge: we first met child psychologist, dr. renee clauselle backstage at a tv station, where she was about to go on camera, completely nervous. we gave her some on the spot expert tips to calm down and in the next weeks we began to work together. solutions: we coached dr. renee on her branding, style, and media outreach and recreated her brand presentation to match her expertise. from her website to photo shoots to social media, we amped up dr. renee’s self-esteem, style and platforms. we helped her see the relevancy of her viewpoint and how best to share it. we tuned into issues of children in the news cycles and seasonal parenting woes and placed dr. renee’s quotes in parenting, lifestyle and wellness media. She was featured on radio and tv news such as abc news now and good morning america to satellite radio segments on martha stewart radio xm. online and print placements include wide-reach platforms such as sheknows.com to prevention magazine. results: pictures speak a thousand words. from a shy mom to a very confident (+ frequently called back) media presenter.
the dame lori story. we style a niche sexpert, stylist + coach for the mainstream.
BEFORE.
AFTER.
the dame lori story. we style a niche sexpert, stylist + coach for the mainstream.
challenge: we did a complete re-branding of dame lori, up-leveling her from a profile as a goofy sexpert to a friendly, credible fashion + sensuality expert. lori is a “soul stylist” schooled in both sensuality and also spirituality. dame lori was also a trained chaplain in the buddhist tradition, and she desired to be positioned as a unique voice in the fashion world, offering a deeper solution to issues of self-esteem and personal style. solutions: we created a strategic path of re-branding her image, logo, website, key topics, products and services, collateral, photo shoots and voice to prepare her to be considered a fashion personality. results: we pitched dame lori to hearst’s real beauty and sheknows, the top women’s site, as their sexuality expert. we ghost-wrote her posted entries, which have also been picked up by yahoo! shine, and we directed the integration to increase the seo for her blog. we created the dame game, loris blog, including the branding involving famous icons of style and the choice of writers contributing content. thus, the dame became a name.
the tracy stern story. we invent a new image for a tea expert to grow her business.
BEFORE. AFTER.
the tracy stern story. we invent a new image for a tea expert to grow her business.
challenge: tracy stern is an enterprising businesswoman whose tea salons were found from new york to paris to dubai. She was a serial entrepreneur and we worked with tracy to conceptualize and convey the message between her public and business persona, as well as her diverse offerings. solutions: we have styled her photo shoots, (see above) conceptualized, written and created business presentations and videos for investors, steered her to media training, set up producer meetings for her tv show, and set up licensing meetings for tv shopping networks. results: tracy’s success has expanded from her successful tea brand into a full lifestyle offering.
BEFORE. AFTER.
the susan tabak story. we turn first time author, personality + paris shopping expert into a brand. we update her again for 2019.
challenge: susan tabak, a personal shopper with a killer address book in paris, called us to launch her book chic in paris, with a party at louis vuitton in soho, ny, during fashion week. featuring the style secrets of eight famous parisian style icons such as inès de la fressange and loulou de la falaise, with an introduction by christian louboutin, the book and the party were smash hits. after fashion week, susan needed to continue the buzz for her book and brand. solutions: we created a blog. which made her into a brand with a voice. we originated, conceptualized and designed this original website, blog concept, design, seo, links, traffic growth and writing. at its height, the site hosted an average of 4,000 visitors a day. total site visits since inception: 1.5 million. the best day traffic was 26,000 hits due to a tag tied to the news of the day. we encouraged susan to twitter, we suggested topics and wrote many posts for the first two years of this blog. we publicized the blog to other bloggers, the press and built the traffic base. result: chic in paris photo shoots and tv pilot: we produced and filmed a pilot during paris fashion week, featuring susan and arranged access and face-to-face designer interviews with karl lagerfeld, marc jacobs, olivier theyskens, etc. segments were filmed in louis vuitton, lanvin, dior and chopard stores. 2019: we update susan for instagram, positioning her as a source for style secrets for those over 50. our design for instagram mixed images of susan with fashion notables and new, relaxed images of her at chic places.
the matthew david story. we create major visibility for an event + design visionary.
challenge: this event planner to the stars (think: madonna) was talented but always behind the scenes out of the public eye. matthew david wanted in! solutions: we secured media training for matthew and positioned him as a stylist with insider tips so he would shine on tv. results: we created media content placements for feature stories in major magazines such as o, instyle, out and bridal guide with multiple (three to seven) pages and contributor credit and made sure he was filmed by access hollywood for his design for the launch of p.diddy’s sean john flagship store in nyc.
the marie aiello story. we envision the new identity for an interior designer to superstars.
challenge: marie aiello is a world class interior designer with famous clients, from the rockefeller family to chef eric ripert, yet she desired more commercial work beyond her residential clients. she had an unfinished website from a challenging team and came to us for a fix of brand vision + a finished site. solutions: we utilized our proprietary brand discovery which helped marie focus in on her specific gifts and the language to promote to her market. her finished site is a gem. results: after our work together, marie booked seven new jobs plus she won the bid to design a 669-room hotel for tsx broadway, a new multi-use new development in times square, nyc.
the elliott wilson + ego trip story. pr for xxl magazine’s eic + vh1 tv producers.
the miss meghan story. events + red carpets for america’s shoe expert.
the orlando salmeri story. vanity fair photographer introduced to america.
the claude serieux story. nyc intro’s for dj of gotan project + parisian “it” girls.
the collin abraham story. hgtv pilot for florist to obama, jay z, beyoncé, p.diddy.
the cricket taplin story. writing for art curator, owner sagamore, miami beach.
we connect creatives to places + develop businesses.
brazil. picinguaba
lake como italy. castadiva resort
brooklyn, nyc. legend at shangri la studios
we create with a global approach for global clients.
hgtv show concepted and secured for collin abraham, floral designer for obama, jay.z and beyonce…paris fashion week runway backstage interviews with karl, marc and alber for author, susan tabak…partnerships for claude serieux, the gotan project’s creative director and dj for notables from ysl shows to private parties for parisian“it girl”lou doillon…urban art installations in milan for salone del mobile…pr for trans-atlantic sailboat race with the artist jr to raise funds for the brazil foundation’s community programs…client events and custom programming for the sundance channel, vh1, new york and vogue magazines, the luxury marketing council and fit’s couture council.
events. a loop of art, community + luminaries.
we produced the sony pictures classics’ industry toast to film luminary marcie bloom at the hamptons film festival…paired college students + aerial art for the global peace film festival… created a pop up shop to support global artist, jr’s sailboat race benefiting kids in brazil…created black + white legend portraits for the united nations’ fashion for development gala and introduced the united states to the cannes-debuted, mathieu kassovitz produced film,“avida,”starring actress, velvet, at the tribeca film festival.
places. resorts. restaurants. hospitality + retail. art in the environment.
press and social media campaigns for babalu miami, the design store in herzog & de meuron’s landmark 1111 lincoln road…major press for the first baijui bar in nyc headed up by master mixologist, orson salicetti… major press for george nelson’s how to see, design within reach’s first book…metropolitan home magazine trade press…designer matthew david’s home party for 20 editors…curation of 12 gates across brazil’s mountain region for fazenda catucaba resort…the reimagining of the rubell family’s lord baltimore hotel by interior designer, scott sanders…10 journalists to the grand opening of castadiva, lake como’s newest 5-star resort in 100 years.
product development. biz dev + distribution + deals.
for jamp jewelry, designs concepted, sold and media placed worldwide such as vogue and elle …commissioned designs for bill blass and oscar de la renta …design concepts and sculptures for aveda, macys and the new museum… for muhlbauer of austria, sales to bergdorf goodman, hats on lenny kravitz, lydia hearst and jennifer beals and trade show entry…product development for sacred space ny, a bespoke wellness company for top hotels… little marvin, introduction for street style video content concept for international elle.com.
services. offering creative branding + marketing consultancy services for individual talents, business start-ups and companies looking to rebrand. we are the beginning of new opportunities. we steer the process and handle everything from brand and project strategy, development and production services to press campaigns, production of marketing collateral materials. we work with our affiliates in nyc, la, london, milan, paris. creative representation representation and development of personality-based brands entertainment property development brand extension partners product development and licensing media training
introductions
content
celebrities, influencers, tastemakers
strategy
sponsorships and endorsements charitable, cause-marketing partners social media social media + network marketing strategies experiential marketing brand ambassadors, influencers media campaigns media consultations and plans consumer and trade media
events and speaking engagements
custom content generation publicity and product launches
custom blogs, books and media photography photojournalism video and film branding + marketing strategy brand development integrated marketing collateral materials website design
we have created MAGIC for these personalities. Alvaro Montagna, artist
Janine Francolini, mental health expert
Orlando Salmeri, photographer
Brett Johnson, designer, film producer
Jarid Manos, author, activist
Orson Salicetti, mixologist
Cassandra Seidenfeld, actress
Jennifer Jimenez, interior designer
Pamela Morgan, party hostess
Claude Serieux, dj
Jenny Gering, stylist
Randy Scott Slavin, photographer
Collin Abraham, event planner
Joey Falsetta, photographer
Rody Douzoglou, art curator
Consuelo Vanderbilt Costin, start-up founder
little marvin, tv director
Satya Scainetti, jewelery designer
Liz Eubank, interior designer
Scott Sanders, interior designer
Marc Buccellato, fitness ceo
Shelley Lewis, wellness founder
Marie Aiello, interior designer
Susan Tabak, Parisian expert
Martin Shanker, retail consultant
Tracy Stern, entrepreneur
Matthew David, event designer
Velvet, actress
Cricket Tapin, curator Dame Lori, soul stylist Dr. Renee Clauselle, child psychologist Dr. Vincent Pedre, wellness expert Elliott Wilson, eic of xxl, television producer Emmanuel Rengade, hotelier Fabrice Tardieu, designer
Megan Cleary, shoe expert Michael Phelps, Olympian Nisa Lee, celebrity chef
Fiona Fraser, designer Iona Crawford, designer
‌and
YOU ?
Jade Dressler is known as a creative director and consultant who brings over thirty-five solid years of content, branding, marketing, public relations and EPIC STORY experience to lifestyle brands and clients. Her specialties are envisioning the way to maximize exciting cultural confluence through the art, design and style of brand landscapes from private consultations to award-winning public experiences for the masses. During the past 12 years heading up Jade Dressler, Jade has been engaged to design and direct creative branding, marketing and events for major brands such as American Express Publishing; Anne Cole Swim; Benjamin Moore; Car & Driver magazine; Daniel Boulud’s Five Leaf Cuisine; Food & Wine magazine; Design Within Reach, Gemini Sound International; Hachette Filipacchi; Luxottica eyewear; Lenscrafters; Louis Vuitton; Metropolitan Home magazine; Ornare; Paulaner; Speedo; Sunglass Hut; XXL magazine and events such as the ICFF, International Art Expo and Natural Product Expos. Prior to her agency, Jade was a Marketing Director in the fashion and music industries. For Blue Fish, one of the first lines of organic clothing and a member of the Social Venture Network and Businesses For Social Responsibility, she was at the forefront of sustainable business practices and green product development. She is noted for her couture jewelry and accessories collection, JAMP, that sold internationally at stores such as Henri Bendels, Joyce in Hong Kong, and Saks Fifth Avenue; appeared in media such as Vogue, Elle and WWD; was worn by legends such as Cher, Nina Hagen and Naomi Campbell and graced the runway presentations of Bill Blass, Mary McFadden and Oscar de la Renta. Jade’s philosophy and visionary facility with international brands, artists, entrepreneurs and lifestyle innovators results in her talent for incorporating new alternative messages and trends that move culture, business and lifestyles forward.
jade dressler
testimonials. And I, as ever, am happy to have you by my side. Thanks for always getting it done. Xoxo Little Marvin, writer and executive producer of Amazon’s upcoming original series Them: Covenant
You are always on the cutting edge. David Beahm, Celebrity Event Planner for Catherine Zeta Jones, etc.
You are really good at what you do. Thank you for all your help. You are very wise. Cricket Taplin, Curator, The Cricket Taplin Collection at The Sagamore Hotel, Miami Beach Yesterday was AWESOME, I love the chemistry and really looking forward to working with you on this (HGTV pilot prep media training) and more projects to come. Kelly Abraham for Collin Abraham, Event Designer for President Obama, Jay Z, BeyoncĂŠ
You are 100% a class act Miss Jade! Kristen Paladino Casting Director, Paladino Casting
testimonials. PS, thank you again for turning this all around on a ridic time frame. It speaks to your work ethic which we share and appreciate!!! Hesta Prynn, Singer, rapper, DJ Randy Scott Slavin, Artist, Videographer
Jade, you are one of the great ones. It’s an honor to have you nearby. With love, xo Elena Brower, Author, Yoga Celebrity
Whatever you say, Jade, whatever you do, you will influence me. Dame Lori, Sensuality Expert, Stylist
Thank you SOoOoOoOo much for your creative genius, love and friendship today! Jess Domain, BMI Recording Singer-Songwriter Artist
Jade, THANK YOU for sharing your blog with us. It is BREATHTAKINGLY GORGEOUS and yes, I am shouting. Thank you, too, for recognizing Ralph’s work and artistry. You are a woman with a very good eye. Rosita Rucci, PR, Ralph Rucci
testimonials. I’m so glad the big 50th Anniversary celebration for Car & Driver was a success. I hope to work with you again soon. Jill S. Davison, VP Corporate Communications, Meredith Corporation
Well done, a home run! (on our brand-focused beach segment on the Today Show ) Seth McLaughlin, VP Marketing, Luxottica Retail
I just wanted to thank you officially for your kind reception and for arranging all those great meetings for me. It has been a very productive few days and I appreciated your energy and professionalism very much. Emmanuel Rengade, Owner, Picinguaba + Fazenda Catucaba Resorts
Congratulations on these two excellent articles. They are perfect. The ‘brand story’ is really compelling. I salute you…and your PR advisor, Jade. Superb job! Justin MacInerney, Director of Luxury Brands, Saks Fifth Avenue
Thank you for all your hard work, sales of the book shot right up after your New York Times hit! Mark Major, Marketing Director, Design Within Reach
testimonials. Down since WAY BEFORE Day 1. Such an Amazing individual/PR and media professional/ thank you, Jade. Danyel Smith, former EIC Billboard, Vibe magazines You are AMAZING and my new favorite person! GRATZI!!! Stef Michaels, Access Hollywood, Adventure Girl Jade, you are an absolute powerhouse dynamo. I just can’t thank you enough for your unbridled creativity, hard work, and beamingly positive attitude! You were just amazing!!! Thank you!!! Andreas von Scheele, Film Director, Head of Film & Video Production at mindbodygreen.com
From one meeting, in one paragraph, you captured my essence in words better than people who know me for 20 years! Thank you! Liz Eubank, interior designer
You guys did a fantastic job! Len Burnett, publisher, Uptown magazine, founder and CEO of Vibe, Vibe Lifestyle Network on our ideation and production partnership with Sundance Channel broadcast event
references. john favreau, little lake partners president 646.573.7973, jpfavreau@earthlink.net trish nagy, elle international, brand director patricia.nagy@lagardere-active.com dr. vincent pedre, ceo, dr. pedre wellness 917.723.9711, drpedre@gmail.com
420 e 89 new york city 917.991.8140 jade@jadedressler.com