EDUCATION CONNECTION
How to Optimize Your Website for Mobile Visitors By Stephen Alberts, Countertop Marketing Co.
In today’s digital age, the mobile device has become an essential tool for people worldwide. From online shopping
• 96% of Facebook users access the platform via the app on their mobile devices. (Source: Google)
to searching for local services, the mobile phone is the go-to
Given these statistics, it’s evident that mobile devices have
device for countless daily tasks. As a countertop shop owner,
become an integral part of consumers’ lives. To thrive in this
this shift in consumer behavior presents a unique opportunity
landscape, shops must optimize their online presence for
to connect with your target audience through their mobile
mobile users.
devices. Now more than ever, it’s crucial that your website is configured to deliver the best experience for mobile users. The Mobile Revolution The rise of mobile devices as the primary gateway to the internet has brought about a seismic shift in the way businesses reach their customers. Consider these eye-opening statistics: • Up to 70% of web traffic now occurs on mobile devices, according to CIODive. • The World Advertising Research Center predicts that by 2025, 75% of users will access the internet using a mobile device. • Smart Insights claims that more than one-quarter of all emails are opened on smartphones. • Approximately 40% of mobile users search for local businesses, often including the phrase “near me.” (Source: Aumcore) • A well-optimized mobile website can lead to a more positive opinion about your business, with 61% of users holding this view. (Source: Smart Insights)
Mobile-Optimized Websites The foundation of any successful mobile marketing strategy is a mobile-optimized website. Before diving into the world of mobile marketing, it’s crucial to assess your website’s mobile compatibility. Here’s how to get started: First, check your competitors. Identify your closest competitors and assess whether they have mobile-optimized websites. A quick visit to their site on your mobile phone can provide valuable insights. Next, evaluate the user experience. Evaluate the mobile user experience on your competitors’ websites by checking out the site on your mobile device. Did their sites load quickly? Were key information and contact details easily accessible? Was the site optimized for mobile screens? If so, they have invested in catering to mobile users. Now, turn the spotlight on your website. If it doesn’t provide a seamless mobile experience, you might be losing potential countertop projects. Analyzing Your Mobile Status To compete effectively, you must thoroughly analyze your
• According to Google, 57% of users claim they wouldn’t
mobile status. Understanding your strengths and weaknesses
recommend a company if its mobile website design is poor.
in mobile marketing is critical for future success. Here are
• More than half of all e-commerce sales are done via
some essential questions to consider:
mobile devices. (Source: 99firms)
• Mobile website usability: Is your mobile website user-
• According to a report from Hitwise, nearly 60% of all
friendly? Does it load within seconds and provide the
online searches are now carried out on a mobile device, with
necessary information consumers seek while on the go?
some sectors reaching 72%.
• Search engine visibility: Does your mobile website rank
20 • Vol. 16 / Issue 4 • International Surface Fabricators Association
